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GameMakers

GameMakers

Joseph Kim 189 Episodes Jul 14, 2026

This podcast focuses on free-to-play (F2P) game development, offering current and in-depth discussions on the business and design aspects of games. Episodes cover topics like monetization, live operations, game design, development processes, and team structure. It aims to be both entertaining and informative for game developers and industry enthusiasts.

Episodes

Steve Ganem (Unity VP of Product): Why Unity Made D2C Payments Free — and What It's Really After
Steve Ganem (Unity VP of Product): Why Unity Made D2C Payments Free — and What It's Really After Jul 14, 2026 00:43:06 Unity just made direct-to-consumer payments free for every developer on its IAP SDK. No take rate, no fees. So what's the catch?I sat down with Steve Ganem, VP of Product at Unity, to unpack the real strategy — and it turns out the story isn't about payments at all. It's about data.Steve brings a rare vantage point: 19 years in games (EA, Activision's Tony Hawk franchise, 11 years
Own Your Players, Don't Rent Them — D2C, Creator Codes & the Shadow Server Economy | Liam Wiltshire, GM of Tebex
Own Your Players, Don't Rent Them — D2C, Creator Codes & the Shadow Server Economy | Liam Wiltshire, GM of Tebex Jun 16, 2026 01:57:53 Epic spent five years and over $100M breaking the platforms' 30% tax — then cut V-Bucks by 20% to "pay the bills." If the company that won the fee war still gets squeezed, what does that say about everyone else?The answer isn't about fees. When AI makes content infinite and attention stays finite, the only asset that appreciates is the direct relationship with your players — the
The Last 20% Is Worth $100 Million
The Last 20% Is Worth $100 Million Mar 31, 2026 01:10:29 AI is making it cheaper to build games. It's doing nothing for the cost of building the right game. That distinction is about to crush more studios than any technology shift in the past decade.                                   Ran Mo is the CEO of Proxima and creator of Suck Up — arguably the first commercially successful game to use AI at runtime. The game generated over 100 million YouTube
ThiGaming Trends for 2026 — And the One Nobody Wants to Talk AboutRT
ThiGaming Trends for 2026 — And the One Nobody Wants to Talk AboutRT Feb 10, 2026 00:15:53 Last month, I sat on a panel about where the gaming industry is headed. The conversation was good — but there was one thing I didn't say out loud.In this episode, I break down the key trends I think will define gaming in 2026:The noise problem is about to get much, much worse — and it's hitting from both sidesSmall teams aren't an anomaly. They're the new default."Nobody codes
AppLovin Bull vs. Bear Case: What Operators Know That Investors Don't
AppLovin Bull vs. Bear Case: What Operators Know That Investors Don't Dec 30, 2025 01:51:20 AppLovin just crossed $250 billion in market cap. Stock up 127% YTD. EBITDA margins at 82%. Is this the beginning—or the top?We assembled the most qualified panel possible to break it down: an operator running millions through AppLovin's platform, a gaming-focused financial analyst, and an institutional investor who's seen these cycles before.What emerged isn't your typical bull-bear d
Your validation passed. Your players hated it. Here’s why. | MAG #10
Your validation passed. Your players hated it. Here’s why. | MAG #10 Nov 17, 2025 00:27:54 Most game studios either skip validation entirely or waste hundreds of thousands on academic testing that doesn't move the needle. Both approaches kill products.In this episode, we discuss why product validation is the difference between success and years of wasted development—and introduces two frameworks to fix your process.You'll discover:The Pyramid Decision Model: When to trust tastem
Your Analytics Stack Is Killing Your Studio (The New Meta: PostHog FTW)
Your Analytics Stack Is Killing Your Studio (The New Meta: PostHog FTW) Oct 29, 2025 00:46:18 Most game studios waste weeks of runway on the wrong analytics decision—here's how to avoid that mistake.Traditional analytics SDK vendors like Amplitude, Mixpanel, and Braze promise plug-and-play simplicity but deliver silent failures, contract negotiations, and escalating costs that can destroy startup velocity. In this episode, we discuss why the old analytics playbook is obsolete in 2025—a
Why Game Studio Failures Are Structure Problems, Not Talent Problems | Chris Casanova (Microsoft, Mojang, Relic, Hypixel)
Why Game Studio Failures Are Structure Problems, Not Talent Problems | Chris Casanova (Microsoft, Mojang, Relic, Hypixel) Oct 24, 2025 00:55:21 Most game studios think they have a talent problem. They don't. They have a structure problem.Chris Casanova spent 15+ years as a producer across Microsoft Xbox, Mojang (Minecraft), Relic Entertainment, Offworld Industries, and Hypixel Studios. He's watched talented teams fail repeatedly—not from lack of skill, but from organizational friction.Traditional studios organize around craft silo
The Battlefield 6 Redemption, What UCLA Football Teaches About Leadership, & Structuring Teams to Win | MAG #7
The Battlefield 6 Redemption, What UCLA Football Teaches About Leadership, & Structuring Teams to Win | MAG #7 Oct 20, 2025 00:59:16 Western AAA development is not dead. Battlefield 6's 7 million unit launch proves it. This episode deconstructs how EA and Vince Zampella reversed the "disaster" of Battlefield 2042 by focusing on leadership, community feedback , and a smarter studio structure.Then, we explore why leadership is the ultimate "alpha". Joseph Kim breaks down the stunning turnaround of the UCLA
Inside the $55B EA-Saudi Deal: Why It's Not a Typical LBO (with Chris Petrovic & Matthew Kanterman)
Inside the $55B EA-Saudi Deal: Why It's Not a Typical LBO (with Chris Petrovic & Matthew Kanterman) Oct 13, 2025 00:59:56 Saudi Arabia's Public Investment Fund just closed the largest gaming acquisition in history—$55 billion for Electronic Arts. But this isn't the typical private equity playbook.In this episode, host Joseph Kim sits down with two M&A experts who break down what's really happening:- Chris Petrovic - Board Chairman & CBO at FunPlus, former President of Publishing at Zynga where he
The Ad Monetization Playbook: Fixing Leaky Revenue, Boosting CPMs, and Scaling Your Team with Kelly Kang
The Ad Monetization Playbook: Fixing Leaky Revenue, Boosting CPMs, and Scaling Your Team with Kelly Kang Oct 9, 2025 01:08:48 Why is your ad revenue flat even when your game's traffic is growing? Margins are getting squeezed by hidden fees, and old strategies of yelling at partners no longer move the needle. In this episode, we sit down with veteran ad monetization consultant Kelly Kang to get her modern playbook for building a resilient and profitable ad strategy from the ground up.Kelly Kang has optimized ad strate
MAG: Inside EA’s $55B LBO, Lessons from Grow A Garden, and the Intent→Action Gap ("Alien's Eye View")
MAG: Inside EA’s $55B LBO, Lessons from Grow A Garden, and the Intent→Action Gap ("Alien's Eye View") Oct 6, 2025 00:57:11 This week, we're breaking down the end of an era: the historic $55 billion acquisition of Electronic Arts. Go inside the deal to hear the likely banker's pitch that sold EA's board and what this massive leveraged buyout means for the future of the games industry.Then, we shift from titans to upstarts to uncover the secrets behind Grow a Garden, the Roblox game from a 16-year-old develo

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