The Tourism AI Podcast
The Tourism AI Podcast explores how artificial intelligence is being used in the tourism industry, sharing real-world examples and firsthand accounts. Each episode focuses on practical applications rather than theory, showing how AI can improve efficiency and effectiveness in tourism. The show aims to make AI accessible to tourism professionals and curious travelers alike, connecting technology with travel experiences.
Episodes
Curiosity Over Code: AI Adoption for Non-Technical Teams
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Email info@tourismainetwork.com to learn more.Peter Pilarski, Founder, Tourism AI Network; President, CIPR Communicati
AI in Hospitality: What a Machine Should Never Touch
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Email info@tourismainetwork.com to learn more.Kate Colley co-owns Hatch Hospitality with her husband, a chef and culin
AI Burnout, Build Sprints, and Google’s AI Mode Booking
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Email info@tourismainetwork.com to learn more.Season 4 opens with Peter Pilarski and Kendel Lavallee back from the sum
#41 - AI Maturity vs. Digital Authority: The Two Journeys
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a call to learn more!Peter, Kendel, and Matthew unpack the Two Journeys Framework, the idea that every tourism
#40 - AI Data Governance: What Tourism Operators Must Know
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a call to learn more! Data governance is a people, process, and legal problem. In this episode, Peter Pilarski
#39 - AI Readiness for DMOs: Where to Start with Your Team - AI Marketing Workflow Series Part 3
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a call to learn more! What does it actually look like when a DMO starts preparing for AI adoption? In this epis
#38 - From Chat to Delegation: AI Adoption's Next Phase
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more! Most tourism businesses are spending 90% of their energy on 15% of the AI adopt
#37 - Claude's 23,000-Word AI Constitution: What Tourism Needs to Know
Subscribe to our newsletter!Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more! Small tourism businesses need AI tools they can trust. That starts with underst
#36 - What Climbing Kilimanjaro Taught Me About Hospitality
Donate to Melanie's AscentDid you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more!PeterPeter climbed Mount Kilimanjaro as part of Melanie's Ascent, raising over $30
#35 - AI Team Integration: Security, Training & Quick Wins - AI Marketing Workflow Series Part 2
Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more! Most tourism organizations hit a wall after personal AI experiments. Data security concerns freeze leadersh
#34 - DMO AI Adoption: From Personal Use to Team Strategy - AI Marketing Workflow Series Part 1
Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more! How do small DMOs adopt AI when they don't have Amazon's budget or enterprise resources?Gerardo Corro (Exec
#33 - Meet KATE: AI HR for Small Tourism Businesses
Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more!Small tourism businesses need HR support but don't have time for it. Greg Klassen and Stavros Karlos built a
#32 - 2026 AI Predictions: Agentic Commerce & Political Disruption
Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more! In part 3 of our 2026 predictions series, we tackle the two biggest disruptors facing tourism: agentic commer
#31 - 2026 AI Predictions: Agentic AI and Why GEO Matters Now
Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more! Peter, Kendel, and Matthew tackle the operational side of AI in 2026. They break down what agentic AI actuall
#30 - 2026 AI Predictions: Why Literacy Is No Longer Optional
Did you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more! Welcome to part one of our 2026 AI Predictions series. Peter breaks down the three foundational shifts every
#29 - OTAs vs. Search Engines: How AI Discovery Is Changing Tourism
How are travellers really finding hotels in 2025? According to SiteMinder's latest report, OTAs have officially overtaken search engines as the #1 discovery channel, and AI-powered discovery jumped from 4% to 18% in just one year. In this episode, we break down what this seismic shift means for DMOs, hotels, and tourism marketers.Peter, Kendel, and new TAIN team member Matthew Dias discuss whether
#28 - AI Security Risks Tourism Leaders Must Know
Tourism and hospitality leaders rushing to adopt AI face critical cybersecurity risks most don't see coming. Cybersecurity expert Cordell Robinson, CEO of Brownstone Consulting Firm, joins the Tourism AI Podcast to reveal the hidden dangers of out-of-box AI tools, shadow AI use, and why humans are the biggest threat to AI security.In this episode, discover the SDLC (Software Development Life Cycle
#27 - Building Tourism Businesses: Training, AI & Community
Join Peter Pilarski as he sits down with Deneen Allen, founder of Pure North Canada and Firecircle, to explore the critical gaps in tourism training and how AI is reshaping the industry. Deneen shares insights from nearly 30 years in tourism development, revealing why operators struggle with market context, brand storytelling, and operational design, and how The Firecircle's 5x5 Method address
#26 - AI Sovereignty, Agents & Hotels: Tourism's 2025 Playbook
#AIinTourism #DataSovereignty #AIAgents #TravelTech #DMO #HospitalityAI #TourismInnovation #ResponsibleAIIn this power-packed episode, Peter and Kendel unpack the biggest AI stories shaping tourism right now—from Canada's data sovereignty debate and OpenAI's Gemini rivals to Expedia's new AI itinerary tool and Sora's viral video generator. Discover how AI agents are booking reservations autonomous
#25 - AI Agents Are Here: Tourism's Biggest Shift Yet
Peter and Kendel break down the biggest AI announcements reshaping tourism and hospitality in 2025. From Microsoft's new AI agent routing in Copilot to OpenAI's instant checkout feature, the travel booking landscape is transforming overnight. Learn why direct bookings could finally disrupt OTAs, how social media became the new search engine for travelers, and why McKinsey says AI adoption is about
#24 - Why Tourism Leaders Are Scared of AI (& How to Fix It)
Tourism industry veterans are retiring, taking decades of wisdom with them – just as AI transforms everything. Kate Colley from Hatch Hospitality joins Peter to discuss the leadership crisis facing tourism and how to bridge the gap between tech-savvy young professionals and experienced industry legends.Kate shares insights from 25 years working with BC tourism icons like Rick Antonson, Walt Judas,
#23 - Albania's AI Minister + China's Brain Chip Revolution
Albania just appointed the world's first AI cabinet minister, and China unveiled a revolutionary brain-inspired chip that's 100x faster than traditional AI models. Join Peter and Kendall as they break down these game-changing developments and what they mean for the future of tourism technology.This episode covers Albania's digital procurement minister "Delia," robot hotels expanding to major US ch
#22 - AI Search Revolution: How Hotels Can Beat OTAs & Win Direct
Hotel marketing expert Christine Malfair reveals how AI search is completely disrupting the hospitality industry and what independent hotels must do now to reduce OTA dependency. Learn the strategies that can help you reclaim that $700K+ in annual commission costs.Christine breaks down the essential steps for AI search optimization, from structuring website content for large language models to lev
#21 - AI & The Website of 2030: The Future of Tourism
Peter and Andreas Mueller-Schubert forecast what the website of 2030 will look like, exploring how AI is shifting the web from static pages to dynamic, voice-activated assistants. They discuss the rise of the "agentic web," where websites must cater to two distinct audiences: human users and the AI agents working on their behalf.Discover how this evolution will impact everything from user interfac
#20 - Tourism & AI: Big Wins, Risks, and Future Trends
AI is reshaping tourism—and Episode 19 of the Tourism AI Podcast dives into the biggest headlines driving change. From Singapore’s groundbreaking partnership with OpenAI to Delta’s controversial AI-powered pricing and Africa’s leadership in AI-driven content creation, we explore how innovation, ethics, and transparency are shaping the industry’s future.
#19 - Singapore’s AI Tourism Leap: Lessons for Leaders
Singapore Tourism Board has partnered with OpenAI in Asia’s first national-level AI tourism initiative—setting a bold precedent for how destinations can lead digital transformation. In this episode of the Tourism AI Podcast, Peter Pilarski and Kendel share key insights for tourism leaders, from AI-powered personalization and dynamic pricing controversies to African DMOs scaling multilingual conten
#18 - AI-Powered Search: The Future for DMOs & Chatbots
Dive into AI search trends and chatbots shaping destination marketing’s future.Discover how AI is revolutionizing the way destinations are found and booked online. In this episode, Peter Pilarski sits down with Andreas from NextGen Marketing to explore the shift from traditional SEO to AI-driven search, the role of chatbots on DMO websites, and what tourism organizations must do today to prepare f
#17 - How AI Search Beats OTAs: Kismet’s Blueprint for Hotels
Hotels and destinations are on the brink of an AI-first search revolution. In this episode, Kismet co-founder Jason Sincada explains why large language models now prefer OTA data—and how hotels, tour operators, and DMOs can win back direct bookings by structuring content the right way.You’ll learn:the new “table-stakes plus” SEO needed to surface in AI resultswhy long-tail, intent-rich queries mat
#16 - AI Agents, Smart Cities & Visa Bots: Tourism Tech Roundup
Peter Pilarski and Kendel launch Tourism AI Network’s new news-round format, breaking down the week’s most important AI stories for destination marketers and travel innovators. From ChatGPT-style AI agents that can book trips for your guests, to NVIDIA’s digital-twin “smart city” blueprint, to South Africa’s instant AI-powered visas, this episode shows how fast tech is reshaping visitor experience
#15 - AI Adoption in Tourism: Systems Thinking, Community & Reporting
Dive into the latest episode of the Tourism AI Podcast as Peter Pilarski sits down with Kendall, AI Adoption Manager at Tourism AI Network, to explore the evolution of AI in tourism. Learn why simplifying tools and processes is critical, how one-on-one “intuition sprints” fast-track adoption, and the bold vision behind TAIN’s upcoming reporting automation tool. Whether you’re just scratching the s
#14 - This 2.5-Person Tourism Team Is Using AI to Outperform Bigger DMOs | Tourism AI Podcast
Can a two-and-a-half-person DMO out-perform organisations ten times its size? Absolutely—when AI is your secret teammate.Episode summary:In this Tourism AI Network Podcast, host Peter Pilarski interviews Gerardo Corro, Tourism New Westminster Executive Director, about deploying a visitor-facing chatbot, cultivating a human-in-the-loop mindset, and preparing for AI agents that automate board report
#13 - Google Gemini 2.5 & AI Agents: Tourism’s 2025 Game-Changer
Google just blew the doors off generative AI at I/O 2025 🤯 Gemini 2.5 Pro, Veo/Flow video and true AI agents could save tourism ops 1,000+ staff hours this year. In this episode of the Tourism AI Podcast, Peter Pilarski & Juan Correa unpack what it means for DMOs, hotels and travel brands.⏱️ QUICK CHAPTERS 00:00 Hook & why you should care 01:10 Gemini 2.5 recap – paused reasoning & Fl
#12 - Agentic Systems in Tourism: How AI ‘Digital Employees’ Crush Labour Shortages
Can’t hire fast enough? Agentic systems—AI-powered “digital employees” can shoulder sales follow-up, inbox triage, social media and even itinerary design for a fraction of today’s costs. In this Tourism AI Podcast episode, host Peter Pilarski talks with Jesse Anglen (CEO, Rapid Innovation) about building agentic workflows that solve tourism’s labour crunch without compromising high-touch service.🎧
#11 - From Textbooks to Toolkits | Prof. Lian Dumouchel
Professor Lian Dumouchel reveals how she leveraged generative AI to create The Marketing Map, a free, Canada-specific tourism marketing textbook, in just eight weeks. We examine:AI as a research assistant that compresses months of work into daysUsing synthetic personas and data to validate new travel productsTactics to overcome staff resistance and prove ROI fastThree action items you can pilot th
#10 - AI Agents Are Coming Here’s How Tourism Leaders Can Get Ahead
AI agents aren’t science fiction anymore—they’re creeping into search, customer service, and even itinerary planning. Peter Pilarski and Josh Huston unpack where agentic AI really stands in April 2025 and why tourism organizations must start preparing today. Expect candid insights on data hygiene, SOPs, and the coming wave of vertical, tourism‑specific agents that will let small teams punch above
#9 - Revolutionizing Indigenous Tourism with AI: Chatman Shaw’s Trailblazing Journey
Join Peter Pilarski, Founder of the Tourism AI Network, as he sits down with Chapman Shaw of Indigenous Tourism British Columbia to explore the intersection of artificial intelligence and Indigenous cultural stewardship. In this candid conversation, you’ll hear how Chapman is navigating his AI journey—from experimenting with AI note-taking tools to building a custom GPT trained on distinctions-bas
#8 - Elevating Tourism with AI & Authentic Data | Ryan Malcolm (Tourismo)
Tourism’s data mess is real—but it doesn’t have to be.In this episode, Peter talks with Ryan Malcolm (Director of Business Development, Tourismo) about building a single source of truth for destinations and using AI to lighten the load on small teams. Topics include:Tourismo’s origin story and “rise‑all‑ships” visionUsing AI to auto‑create business listings, tag media, and suggest new contentOverc
#7 - AI on the Water, Policy on the Ground: Tourism Innovation in BC's Interior
In this episode of the Tourism AI Network Podcast, we’re live from the BC Tourism Industry Conference with a trio of inspiring voices shaping the future of tourism in Canada—from community development and AI adoption to real-world business operations.🌐 Lisa from Tourism Kamloops shares her journey with AI—from initial hesitation to making it a dinner-table topic with her kids. She dives into how A
#6 - Empowering the Next Generation: Arin’s Take on AI & Tourism
Join us for an enlightening chat with Arin from Okanagan College as she shares her first-hand experience using AI responsibly—both in the classroom and beyond. Discover why AI literacy is crucial for tomorrow’s tourism leaders, how students self-police proper AI usage in group projects, and why open dialogue between industry veterans and digital-savvy newcomers drives true innovation.If you’re exc
#5 - AI + Destination Marketing: Tourism Chilliwack’s Success Story
Ever wonder how a small destination marketing organization can harness the power of AI to streamline workflows and enhance visitor engagement? In this episode, we sit down with Destination Marketing Manager Carly Brkich from Tourism Chilliwack to discover how her team embraced AI tools—from custom GPTs for marketing copy to automated processes for HR and operations. Carly shares the real-world cha
#4 - Empower Your Tourism Future: Policy, AI & Insights from Walt Judas
Join us as we sit down with Walt Judas, CEO of the Tourism Industry Association of British Columbia (#TIABC), for an in-depth conversation on how conferences, policy advocacy, and emerging #AI tools are transforming the #TourismIndustry and #Hospitality sectors. Discover why face-to-face gatherings remain crucial for building relationships, learn about key policy hurdles affecting tourism business
#3 - Understanding AI in Tourism: Large Language Models, Reasoning Models, and the Future of AI Agents
Breaking down large language models (LLMs) vs. reasoning models. The truth about AI agents – what’s hype and what’s real? How businesses can structure AI projects for success.
#2 - How AI is Revolutionizing Tourism: Expert Strategies for 2025
Join industry leaders Peter Pilarski and Andreas Mueller-Schubert as they dive into the future of tourism in 2025. In this podcast episode, learn how AI is transforming destination marketing, boosting operational efficiency, and personalizing customer experiences. Discover actionable strategies for overcoming common challenges, integrating AI with legacy systems, and leading digital transformation
#1 - AI Wars: How Different Generations Are Battling for Tech Supremacy in Tourism
How is AI transforming the tourism industry? And why does each generation adopt it differently? In this episode of theTourism AI Podcast, hostPeter Pilarski dives into the generational divide in AI adoption withKendel Lavallee (Millennial) andJuan Correa (Gen Z).👨💼Gen X leaders struggle with AI adoption but recognize its necessity.👩💻Millennials balance AI automation with strategic expertise.🧑🎓G
#17 - AI Hype vs. Strategy: Avoiding the Shiny Object Syndrome in Business
🚀Is your business chasing every new AI trend? In this episode of theTourism AI Network Podcast, hostsPeter Pilarski andJosh Huston dive into the dangers ofShiny Object Syndrome in AI adoption.We discuss:✅ Why businesses fall for AI hype✅ The hidden costs and risks of constantly switching AI tools✅ How to strategically integrate AI without disrupting your workflow✅ TheAI Adoption Framework that ens
#16 - AI Simplified: The No-Nonsense Guide to Smarter AI Adoption in Tourism
Master AI Adoption: Simplify, Streamline & Succeed 🚀In this episode of the Tourism AI Network Podcast, Peter Pilarski and Josh Huston break down AI adoption for tourism professionals, offering a no-nonsense approach to integrating AI effectively. If you’ve ever felt overwhelmed by the rapidly evolving AI landscape, this conversation is your roadmap to clarity and success.🔹 What You’ll Learn:✅
#15 - Empowering Small Businesses with AI – From Planning to Doing
Are small tourism businesses overcomplicating AI adoption? In this episode of the Tourism AI Podcast, hosts Peter Pilarski and Josh Houston uncover how small teams can embrace practical AI strategies to save time, streamline operations, and enhance customer experiences.
From real-world examples to actionable advice, this episode cuts through the AI hype and focuses on results you can achieve today
#14 - Simplifying AI Adoption for Tourism Businesses in 2025
AI is transforming the tourism industry in 2025, but navigating the noise can be overwhelming. In this episode, Peter Pilarski and Josh Huston from Tourism AI Network share actionable tips for cutting through the hype and simplifying AI adoption. Discover how to focus on practical tools, empower your team, and achieve quick wins in your tourism business.
💡 Topics Covered:
How to simplify AI adop
#13 - AI in Tourism 2025: Cutting Through the Noise with Practical Implementation
Navigating AI in 2025: Predictions and Practical Strategies for Tourism and BusinessIn the kickoff episode of 2025, hosts Josh Huston and Peter Pilarski of the Tourism AI Podcast delve into their predictions for the AI landscape and its implications for the tourism industry and businesses worldwide.Episode Highlights:
Overcoming AI Overload: Strategies to cut through the overwhelming noise of AI
Tourism AI Network Turns 1 - What We've Learned in the First 12 Months
It’s been one incredible year! 🎉 In this special milestone episode of the Tourism #AI #podcast, hosts Peter and Josh take you behind the scenes of our first 12 months at Tourism AI Network. From workshops and consultations to industry insights and discoveries, this past year has been a journey of learning, adapting, and helping #tourismprofessionals step into the future of artificial intelligence.
Mastering Skills for the AI Era: AI Literacy, Human Skills, and Leadership
Exploring AI Models for Tourism: A Fun Dive into Creative Writing with AI
In this episode of the Tourism AI Podcast, hosts Josh Huston and Peter explore the fascinating intersection of tourism and artificial intelligence. Shifting gears from their usual technical discussions, they embark on a fun challenge to test different AI models' abilities in creative writing by making four different tourism rap songs. Using prompt-based tasks, they evaluate outputs from Meta Llama
Unlocking AI Potential with SOPs in Tourism
In this episode of the Tourism AI Podcast, hosts Peter and Josh delve into the intricate relationship between artificial intelligence and standard operating procedures (SOPs) in the tourism industry. They discuss how effective information and data management, combined with well-defined SOPs, can significantly enhance AI adoption and efficiency. Highlighting their passion for HR and its critical ro
Tourism, AI, and AGI: Navigating Future Trends and Current Realities
In this episode of the Tourism AI Podcast, hosts Josh and Peter discuss the intersection of artificial intelligence and the tourism industry. Broadcasting from the Northwest Territories, they reflect on presenting AI topics across Canada and the varied readiness of tourism businesses. The conversation delves into the path to Artificial General Intelligence (AGI), featuring insights from OpenAI and
Kickstarting AI in Tourism: Tools, Tips, and New Beginnings
In this episode of the Tourism AI Podcast, hosts Josh and Peter delve into the integration of artificial intelligence in the tourism industry. The episode discusses the progress and future plans of the Tourism AI Network. Key topics include the AI Adoption Framework, the launch of several productivity tools such as a grant application tool and custom chatbots, the introduction of the Tourism AI Ac
Transforming Work and Life: Embracing AI for Maximum Productivity
Join hosts Josh Huston and Peter as they delve into the transformative power of AI in this episode of the Tourism AI Podcast. Starting with personal stories, they explore crucial mindset shifts and habit changes required to effectively integrate AI into daily workflows. The discussion highlights overcoming psychological barriers, debunking AI myths, and practical steps for adopting AI tools. Speci
Harnessing AI for Leadership, Productivity, and Trust in Business
In this enlightening episode of the Tourism AI Podcast, our hosts delve into the transformative role of AI across leadership, productivity, and organizational trust. They revisit building an AI-first culture, highlight insights from Professor Ethan Mollick, and discuss how leaders can foster innovation and trust. Key themes include overcoming job fears, harnessing AI tools like ChatGPT Pro for max
Embracing an AI-First Culture in Tourism - The Next Big Paradigm Shift
Join hosts Josh and Peter in this insightful episode of the Tourism AI Podcast as they explore the intersection of AI and the tourism industry, particularly focusing on cultivating an AI-first culture within organizations. Kicking off with exciting updates from OpenAI's recent developments—like voice integration and prompt caching—they delve into how these technologies can revolutionize customer s
Guide to Navigating the AI Adoption Hierarchy for Tourism Professionals
In this episode of the Tourism AI Podcast, hosts Josh Houston and Peter explore the AI Adoption Hierarchy, a structured approach to integrating AI in the tourism industry. They discuss the jagged edge of AI adoption, free and paid AI tools, custom GPTs, low code/no code solutions, and advanced AI integrations like retrieval-augmented generation. Learn how to effectively implement AI in your organi
Preparing Your Business for AI
In this episode of the Tourism AI Podcast, Peter and Josh dive into how AI is transforming the tourism and hospitality industry. Their conversation focuses on how businesses can prepare for AI from a data perspective. Topics include the importance of data and context, setting up SOPs, the concept of 'data hives,' and navigating data privacy in the age of AI. Whether you're a small or large busines
Evolution of Tourism AI: Chatbots, Data, and the Future of Destinations
Welcome to a transformative episode of the Tourism AI Podcast, where host Peter Pilarski and new co-host Josh Huston dive deep into the evolution of AI in the tourism industry. This episode kicks off with exciting changes to the podcast format and explores the significant role AI can play in revolutionizing tourism businesses. The dynamic duo discusses the introduction of AI-powered website chatbo
Exploring AI in Tourism: Generative AI and Marketing Strategies
In this episode of the Tourism AI Podcast, hosts Peter and Emily delve into the latest trends and insights in artificial intelligence as they apply to the tourism industry. They discuss key findings from Deloitte's survey on generative AI, highlighting the experimentation vs. production adoption gap. The episode explores the AI adoption hierarchy, focusing on practical steps for DMOs and tourism o
How AI is Revolutionizing the Future of Travel Booking
In this episode of the Tourism AI Podcast, hosts Peter and Emily explore the cutting-edge role of artificial intelligence in the tourism industry. After a brief summer hiatus, they dive into the future of search and how AI is transforming travel booking. The conversation covers the resurgence of traditional travel agents, the rise of online travel agencies, and the upcoming agentic AI future. Key
Unleashing AI in Tourism: Strategies for Enhanced Customer Service and Operational Efficiency
In this episode of the Tourism AI Podcast, hosts Peter and Emily delve into the latest developments in AI and their implications for the tourism industry. The discussion focuses on a Forbes article highlighting seven effective AI-driven customer service tactics, including leveraging AI for repetitive tasks and personalized interactions. The hosts also explore the crucial need for better data manag
Building Habits & Reducing Pain Points Using AI
In this episode of the Tourism AI Podcast, hosts Peter and Emily explore how to seamlessly incorporate AI tools into daily habits, highlighting the parallels between building AI and fitness routines. They discuss Microsoft's four-point plan to reduce email overload, Google's advancements with Gemini, and share tips on leveraging AI for tasks you dislike. The episode examines the stages of artifici
How Tourism Kelowna Uses AI Chatbots for Enhanced Visitor Support
In this episode, Steve Small from Tourism Kelowna discusses the integration of AI chatbots to improve visitor engagement and customer support. He explains the independent development of their chatbot from city initiatives, its functionalities, and the seamless integration with live chat to provide 24/7 assistance. Learn about the benefits, challenges, and future prospects of AI in the tourism sect
Summer of Building at the Tourism AI Network: New AI Adoption Framework and AI Tools for Tourism
In this episode of the Tourism AI podcast, hosts Peter and Emily discuss exciting updates at the Tourism AI Network, including the upcoming version three of their AI Adoption Framework tailored specifically for the tourism industry. They talk about how this framework can help tourism operators implement AI tools to enhance their operations. Peter shares insights on low-risk, high-reward AI solutio
AI for Good: Trudeau's Vision and Business Implications
In this episode of the Tourism AI Podcast, Peter and Emily explore who is best positioned to lead the AI conversation, building on last week's discussion on the Edelman Trust Barometer. They dive into public mistrust, Canada's Prime Minister Justin Trudeau's interview on the 'Hard Fork' podcast, and a new WSI survey on small business perceptions of AI. With key insights from these discussions, the
AI's Impact on Tourism Jobs & Innovations
In this episode of the Tourism AI Podcast, join hosts Peter and Emily as they explore the latest updates in artificial intelligence within the tourism industry. They discuss potential job disruptions due to AI, using McDonald's as a case study, and analyze Apple's innovative approach to integrating AI into their products. Peter shares his firsthand experience at the AI and Us event at TELUS Spark
Future of Work: AI's Impact on Jobs and Tourism
In this episode of the Tourism AI Podcast, hosts Peter and Emily delve into the transformative impact of artificial intelligence on the tourism industry and beyond. Kicking off with a discussion on a recent CNBC article, they explore how businesses can avoid common pitfalls by leveraging AI for strategic value rather than mere productivity. The episode also covers the 2024 Edelman Trust Barometer,
This Week in AI: Inventures 2024
In this episode of the Tourism AI Podcast, we dive into highlights from the Inventures conference in Calgary. Hear about David Usher's inspiring keynote, Peter's intriguing conversation with Ameca, a humanoid robot, and the exciting potential of AI and advanced technologies in tourism. We also discuss Lethbridge College's AR/VR training solutions and Alberta Innovates' role in fostering AI develop
This Week in AI: GPT-4o, Google, and Microsoft's Build Conference
In this episode of the Tourism AI Podcast, Peter Pilarski and Emily Lundy introduce a new weekly format focusing on AI developments in tourism. They discuss the News Corp and OpenAI partnership and its implications for Destination Marketing Organizations (DMOs). The episode also covers OpenAI's GPT-4.0 and Google's latest AI updates, highlighting features that can enhance tourism marketing and ope
Unlock the Power of AI by Putting People & Culture First
On this week's episode, Peter and Emily discuss the integration of AI with people, culture, and HR. Peter shares insights from his background in HR and the evolving role of AI in streamlining operations and enhancing corporate culture. Highlighting findings from a recent Microsoft and LinkedIn study, Peter underscores the transformative impact of AI on workplace efficiency, creativity, and job sat
Revolutionizing Tourism with AI: Introducing Tourism AI Labs with Josh Huston
In this latest episode of the Tourism AI Network podcast, join host Peter and AI architect Josh Huston as they unveil the exciting new initiative, Tourism AI Labs. Dive deep into the future of tourism and AI as Josh shares his journey from HR to tech guru, bringing innovative AI solutions to life. Discover how the upcoming DMO reporting tool, a flagship project for the BC tourism industry, aims to
Tourism AI Network Advisors: Robert Mitchell
In this eye-opening episode, Robert Mitchell, Chief AI Officer from WSI, joins us to explore the revolutionary intersection of AI and digital marketing. From the foundational story of WSI, which started two years before Google, to today's cutting-edge applications in small and medium businesses, Robert provides an insider’s look into how AI is reshaping the marketing landscape. Dive into Robert's
Tourism AI Network Advisors: Andreas Mueller-Schubert
Discover the intersection of AI and wine tourism with Andreas Mueller-Schubert on the latest episode of our podcast. As a vital member of the Tourism AI Network and the pioneer behind NextGen Wine Marketing in Napa Valley, Andreas shares his journey from Silicon Valley to the heart of wine country, where he leverages AI to revolutionize wine and spirits marketing. Dive into an enlightening convers
Tourism AI Network Advisors: Jeremy Adamson
Dive into a riveting conversation between Peter from the Tourism AI Network and Jeremy Adamson, a data and analytics maestro turned AI aficionado and author of "Geeks with Empathy." As old friends reconnected, they unravel the essence of blending human insight with the cutting-edge world of artificial intelligence. Jeremy, with his deep roots in the analytical domain, shares his journey and insigh
BC Tourism Industry Survey Results
Join Peter and Emily on the latest episode of the Tourism AI Podcast as they delve into the results of the BC Tourism Industry Survey. Discover how professionals in the tourism sector are embracing artificial intelligence, the key takeaways from the survey, and the barriers and opportunities that lie ahead. From enhancing AI literacy to fostering cross-departmental discussions, this episode provid
Getting Started with Artificial Intelligence
Step into the world of AI in tourism with Peter and Emily on the Tourism AI Podcast! Uncover the essential steps for integrating AI into your organization seamlessly. From establishing core beliefs about AI to forming dedicated working groups and crafting personalized AI roadmaps, this episode provides practical guidance for every stage of the journey. Tune in to stay ahead in harnessing AI's tran
Welcome to the Tourism AI Podcast!
Join Peter and Emily, hosts of the Tourism AI Podcast, as they introduce the Tourism AI Network and delve into the origins of this innovative community. Peter shares insights from his work on the WSI AI leadership committee and the intersection of AI and tourism. Discover why 2024 is predicted to be the year of AI implementation, and how the Tourism AI Network aims to become the leading authority
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