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Fine, I'll Do It: Business Playbooks for Mom Founders

Faith & Jenn 7 Episodes Aug 10, 2026

A business podcast for mom founders who are building a company while raising a family. Each episode features real founders who share how they handled pricing, hiring, delegation, growth, burnout, and reinvention, with no hustle culture or polished origin stories. The show offers honest, practical advice that acknowledges real-life interruptions, like a kid asking for a snack mid-strategy-call. Listeners can access playbooks and templates from the guests' actual systems through the Library at wearefidi.com.

Episodes

From $750 to Legendary Milk — How Luna Aziz Built a Lactation Brand Moms Actually Wanted Aug 10, 2026 3123 Send us Fan MailLuna Aziz started Legendairy Milk with $750, a newborn, and a problem she was trying to solve for herself.After struggling with low milk supply and realizing that many of the lactation products available contained ingredients she didn’t want to use, Luna started researching alternatives. What began as a personal solution quickly turned into something much bigger.In this episode, we

Pink Lily's Tori Gerbig: What I'd Do Differently at $1M Jul 27, 2026 2136 Send us Fan MailShow Notes — Tori Gerbig, Pink LilyTori Gerbig started Pink Lily in 2011 selling random items on eBay with her husband Chris — both working corporate jobs, a newborn at home, and about $65K in student loan debt, plus a mortgage, plus car payments – they were trying to dig out from under. She launched the actual boutique out of their living room with just $300 in investment. Today P

Erika Ayers Badan: The Barstool Sports CEO Who Bet on Herself Jul 13, 2026 1616 Send us Fan MailErika Ayers Badan is best known as the former CEO of Barstool Sports, but her story is about far more than one company or one massive exit.In 2016, Erika stepped into a 12-person operation valued at roughly $15 million and became Barstool Sports’ first CEO. During her time there, the company grew into one of the most recognizable media brands in the country and was eventually acqui

600K from Digital Courses and Potty Training Infants | The Story of Andrea Olson Jul 6, 2026 2688 Send us Fan MailThis Mom entrepreneur found a corner of the internet nobody else wanted — and built a real business there. In this episode, we break down how one mom turned a topic most people would never think of into a following, a brand, and an income (actually 3 income streams) and what it actually took to get people to trust her enough to pay for it.We get into the early doubts, the pricing m

Fine, We'll Tell You Who We Are Jun 24, 2026 3623 Send us Fan MailIn this episode of Fine, I’ll Do It, Jenn and Faith finally introduce themselves.We’re sharing how we each found our way into business while raising kids, building families, and figuring it out as we went. Faith shares how she went from the wine industry to building a kid-friendly wine tasting room and play café in Napa Valley in just three months. Jenn shares how she went from nur

A Stay-at-Home Mom With a Blow Dryer and Two Toddlers | How Alli Webb Built Drybar Jun 1, 2026 1764 Send us Fan MailAlli Webb was a stay-at-home mom with two toddlers, a background in hair, and zero business plan. What she had was a gap in the market, a Yahoo mommy group, and the audacity to charge $40 to drive across LA and blow out her friends’ hair.That side hustle became Drybar — 150+ locations and $255 million later. And this was not planned. In this episode, we trace how a mom who needed s

She Started a Jewelry Business With $500 and a 3-Month Old | Kendra Scott Jun 1, 2026 2661 Send us Fan MailThis is the story of a mom who was running out of options and had a 3 month old baby. She needed to make some additional income while her husband was in between jobs and she didn't have the luxury or time to casually pursue a hobby. She noticed a gap in the jewelry market where you could buy really expensive jewelry for a lot or really cheap jewelry that didn't last. So a

Fine, I'll Do It: Business Playbooks for Mom Founders

Episodes

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