The Gorgeous Effect
The Gorgeous Effect is a marketing podcast for marketers, entrepreneurs, and creatives seeking to add a missing 'oomph' to their marketing. Hosts Julie Chenell and Cathy Olson, the team behind Funnel Gorgeous and FG Funnels, share their formula for creating visually appealing sales funnels that convert well. Each episode offers practical advice on blending design, copy, and offers to capture attention and drive action. The show aims to help listeners make their brands stand out and be memorable in a crowded digital landscape.
Episodes
What 6 Years of 6-Figure Black Friday Sales Have Taught Us
In today's episode, Julie Chenell and Cathy Olson are taking you on a journey through 6 years of Black Friday sales, sharing valuable insights and lessons they've gathered along the way. From fire sales and big-ol bundles to store-wide discounts and enticing catalogs, they've tried it all. This week, they reflect on what worked and didn't, and they plan to top themselves again for this year's upco
Unfiltered Marketing: What They Don't Tell You
Welcome to the very first episode of 'The Gorgeous Effect,' hosted by Julie Chenell and Cathy Olson. In this debut episode, titled 'Unfiltered Marketing,' we dive into the challenges of selling digital products and the key skills entrepreneurs need to thrive. We discuss the transition from high-ticket sales to selling through funnels and sales pages, emphasizing how crucial it is to become what we
Marketing with Heart: The Tale of Funnel Gorgeous and Julie & Cathy's Meet-Cute
Welcome back to The Gorgeous Effect! In today’s episode, your hosts Julie Chenell and Cathy Olson dive deep into the origin story of our powerhouse company, Funnel Gorgeous. From initially running separate businesses to uniting for an incredibly successful joint project, our journey is nothing short of inspiring.
We'll cover our formative milestones to navigating through the challenging terrain o
Offer Lessons Learned After Reviewing 100 Client Ideas
In this eye-opening episode of 'The Gorgeous Effect,' Julie Chenell and Cathy Olson dive deep into the trenches of funnel creation, sharing invaluable insights gleaned from reviewing 100 client offers in just two weeks. From the importance of visual branding to the art of balancing your teacher and marketer hats, they unpack the common pitfalls and surprising revelations encountered during their i
Why Selling Feels So Hard (And How to Make it Easier)
Welcome to another exciting episode of the Gorgeous Effect! In today’s episode, hosts Julie Chenell and Cathy Olson dive into a topic that resonates with nearly every entrepreneur out there: why selling feels so hard and how to ease the process. As masters of the funnel world, Julie and Cathy peel back the layers of the sales struggle, from the fear of rejection to the overwhelming number of platf
Fixing Profitability: Low Ticket and High Ticket Offers
Welcome back to another deep-dive episode of "The Gorgeous Effect"! Today, Julie and Cathy are diving headfirst into the hot topic of profitability in digital marketing. Ever wondered where you're leaving money on the table with your digital offers or how to get the best bang for your buck with low ticket funnels? Cathy is putting Julie on the hot seat to uncover the secrets behind maximizing prof
AI: Friend or Foe? A Wake-Up Call for Marketers
In the whirlwind of modern marketing, artificial intelligence (AI) has emerged as a formidable force, promising to revolutionize industries and redefine how we connect with consumers. As Julie and Cathy discuss in the latest episode of "The Gorgeous Effect," AI is not just a fleeting trend—it's here to stay. Yet, as this technology continues to evolve, marketers face the dual challenge of keeping
When Life Gets Messy: Growing Your Business Through Personal Chaos
In this raw and real episode of "The Gorgeous Effect", Julie and Cathy talk about building your business through life's plot twists - from wedding plans to recovery rooms. Julie and Cathy are getting real about what it takes to keep your business thriving when life has other plans. Between Julie's recent wedding whirlwind and Cathy's upcoming surgery, they're diving into the messy reality of entre
Offer Purgatory - Do You Keep Going?
Ever had an offer that sells just enough to keep it afloat but not nearly enough to thrive? Today, we're diving into the world of business purgatory. Julie and Cathy explore the concept of a purgatory offer, sharing their insights on recognizing and addressing these tricky situations. They discuss the importance of data-driven strategies, the role of positioning and messaging, and how to navigate
Who's the BOSS: Copy VS. Design in Funnels
In today's episode of The Gorgeous Effect, your hosts Julie Chenell and Cathy Olson dive into the playful yet insightful debate of who's the REAL boss in the world of funnels: Copy or Design? With their expertise in funnel creation and marketing, Julie and Cathy unravel the dynamic duo of copywriting and design, explaining how these elements work hand-in-hand to create stunning and successful funn
Double Your Audience: Social Media, Funnels, and Ads OH MY!
In today's episode, we're diving deep into strategic approaches to double your audience by next year. From kickstarting with goal-setting to examining the power of ads, we'll unravel how you can effectively scale your audience using free workshops, paid lead makers, and enticing creative ads. Whether you're just getting started or looking to give your audience growth a serious boost, we’ve got the
The Dark Side of Market Research: Envy or Inspiration?
Julie and Cathy are diving deep into a topic that isn't often discussed — the dark side of market research. They explore how market research can morph from a beneficial tool into a detrimental habit that fuels imposter syndrome, envy, and a tendency to mimic rather than innovate. They share personal experiences on how they've navigated these potential pitfalls, discussing the importance of trustin
Ending the Year STRONG with Irresistible Offers
Copy & Paste Our Year-End Sales Strategy! We're gearing up for the end of 2024 and revealing our exact blueprint for end-of-year promotions. Whether you're feeling the holiday rush or the New Year's anticipation, Julie and Cathy share their proven playbook on why that sweet spot between Christmas and New Year's could be your perfect launch window. Swipe their best ideas - from enhancing existing o
Audience Building Without Going Viral
If you've ever felt overwhelmed by the need to become a mini media company or puzzled by the seemingly elusive nature of virality, you’re not alone. In today's episode, we're tackling one of the most challenging yet crucial aspects of launching a new product—building your audience. While many entrepreneurs love creating amazing offers and designing funnels, audience growth often falls by the waysi
Keeping Offers Alive Beyond Initial Launch Hype
Welcome back to Season 2! Today, we're tackling a critical challenge that many digital entrepreneurs face: what happens to your funnel ecosystem after the launch confetti settles? Join Julie and Cathy from Funnel Gorgeous as they pull back the curtain on Beyond Launch Week - where the real work of nurturing your offers begins. Drawing from their own experiences, they'll share candid insights on bu
Challenging 'The Way It Is': Your 2025 Business Reset
In this episode, we’re challenging assumptions and exploring how they shape our business and personal lives. From embracing failure as a teacher to recognizing the right clients, Cathy and Julie reflect on personal insights and strategies to leave old assumptions behind. We’ll also share community thoughts and how these insights can redefine success in your business. So, grab your favorite drink,
Reinventing Lead Magnets: Swipe File Makeover
In today's episode, we dive deep into the world of swipe files—a beloved tool in the marketer's arsenal. Are these templates facing obsolescence due to AI advancements, or simply a saturation in the market? Julie and Cathy discuss the evolving landscape of swipe files and how, even amidst technological shifts, their basic appeal—saving time—remains steadfast. As we look ahead to 2025, we'll explo
Networking at Events: Balancing Connection and Energy
Join hosts Julie and Cathy as they dive into the world of networking and the powerful impact of attending events for your business. Julie, who admits she's not the best at getting out and mingling, teams up with Cathy to share their strategies for making the most out of conferences and events. From pre-show networking tips to maintaining connections post-event, they'll guide you through how to cre
Build Your Moat: Standing Out in the Noise
Today Julie and Cathy dive into the art of standing out in an increasingly noisy world. They explore how to rise above the chaos by discovering your unique moat—an essential protective edge that sets your business apart. From identifying competitive advantages to the power of hyper-personalization and niching down, Julie and Cathy share valuable insights for business owners looking to avoid obscur
Choose the RIGHT Funnel for Your Business Goals
Julie and Cathy are tackling the common dilemma of choosing the right funnel for your business. They discuss the importance of understanding your core, premium, and introductory offers to effectively decide on a funnel strategy. Whether you're a coach, consultant, service provider, or course creator, they've got insights on launching through pressure, webinar, and paid lead maker funnels. They'll
The Cost of Shiny Business Models: Choosing Wisely
In today's episode, Julie and Cathy dive deep into decision-making in business. Drawing on the metaphor of an iceberg, they emphasize the importance of looking beyond the visible, shiny business models that catch your eye. They discuss the potential pitfalls of following business trends without understanding the complexities beneath the surface. They explore various business models, from low tick
4 Secrets of An Offer They Can't Forget
In this exciting episode, your hosts Julie Chenell and Cathy Olson tackle the often-overlooked issue of forgettable offers and how to ensure your brand stands out in a crowded market. Delve deep into the essential components of creating offers that are not only visually stunning but also unforgettable and effective in converting cold traffic into loyal customers. Listen in as they share insights o
Why Webinars Are Marketing's Undying Zombies
Today we discuss the timeless power of webinars in the world of marketing. Julie and Cathy explore why webinars, often perceived as outdated, are in fact the "zombies" of the marketing world—immortal, ever-evolving, and immensely effective. Join us as we discuss the misconceptions around webinars being "dead," the invaluable role they play in building trust and converting leads, and the strategic
AI Guilt: Double Standards & Integrity
Today Julie and Cathy dive into a compelling conversation around the double standard and stigma associated with AI. They explore the love-hate relationship many marketers have with AI, comparing it to societal views on Ozempic. The discussion delves into the ethical considerations of using AI in marketing, the importance of authenticity, and how AI can enhance human connection rather than replace
Small Audience, Big Impact: Perfect Funnel for Success
Today join hosts Julie Chenell and Cathy Olson as they dive into the world of webinars when you're working with a small or non-existent audience. Don't let a small email list hold you back from doing impactful webinars... it's a time to practice, hone your skills, and generate high-leverage sales opportunities. Today we break down the benefits and strategies of running successful webinars with lim
From Epic Fail to High-Conversion
In today's episode, Julie and Cathy dive into the highs and lows of their recent marketing adventure: a webinar funnel that started as an "epic fail" but turned into a valuable learning experience. Get ready for an engaging discussion about the importance of design and copy in marketing, especially when targeting cold audiences. You'll hear about their $2,000 a day ad spend journey, discovering th
Accidental Genius: The 'Second Brain' Playbook
Julie and Cathy are back to share an accidental strategy that's shaking up the marketing world. It started with a simple Zoom presentation that offers free content followed by a low-cost replay, and the community response has been incredible. They unpack the buzz around their AI-focused Second Brain talk, inspired by Julie’s journey using chat-based tools to manage memory struggles. Hear how her i
Why Brilliant Offers Fail: How to Beat the Odds
In this episode of "The Gorgeous Effect," hosts Julie Chenell and Cathy Olson dive into the world of marketing funnels and the often elusive art of crafting offers that truly sell. They explore the concept of "the offer that gets away", those seemingly brilliant ideas that fail to hit the mark with customers. Drawing from their experiences and insights, Julie and Cathy discuss the inherent uncerta
Smart People’s Guide to Selling
In this episode, titled "Why Smart People Can't Sell Themselves," Julie and Cathy dive into the intriguing paradox of why being incredibly smart in your field doesn't necessarily translate to effective marketing. As experts who have seen it all with Funnel Gorgeous and FG Funnels, they explore the challenges that intelligent experts face in selling their expertise and the solutions to overcome the
Building Authority Without Forcing It
Today we are diving into a solo deep-dive with your co-host, Cathy Olson. Get ready to unleash your inner thought leader as Cathy takes you on a journey of transforming everyday rants into powerful content gold for your business. In a world where the online space is noisier than ever, Cathy shares her unique process for cutting through the clutter and capturing genuine attention. From capturing th
Structuring Payment Plans for More Sales
Today Julie and Cathy are diving deep into the ins and outs of payment plans...the underrated heroes (and sometimes villains) of digital marketing. If you’ve ever wondered whether payment plans help or hurt your business, how to structure them to maximize conversions, or what happens when customers miss payments, this episode is packed with real talk and actionable insights. Julie and Cathy break
Flashy Lifestyles vs. Real Results: Finding Mentors
In this episode, Julie and Cathy dive into the fascinating world of mentors, coaches, and the impact their lifestyles have on our decisions to learn from them. Have you ever wondered whether to trust a business coach based on their glamorous social media posts... or perhaps their lack thereof? Julie and Cathy pull back the curtain on the sometimes-murky relationship between authenticity, aspiratio
Practical Tips to Improve Your Teaching Style
In this episode, Julie Chenell and Cathy Olson dive deep into the art of teaching, sharing, and communicating in ways that truly stick. Together, they unpack what it takes to deliver lessons people not only understand, but actually remember and use... whether you're teaching funnels, design, or anything in between.
Julie geeks out on the science behind those powerful “aha” moments, explaining how
The Untold Truths of Selling Live
In this episode, hosts Julie Chenell and Cathy Olson pull back the curtain on the rollercoaster world of launching live webinars. Fresh off an intense season working with Launch Gorgeous students, they break down the challenges and triumphs. Julie and Cathy share behind-the-scenes stories, including candid lessons from private clients whose webinars didn’t sell live…but scored big on the replay. T
Why Rich Relationships Matter in Business
Julie and Cathy dive deep into the power of “rich relationships” in the online business world, inspired by Selena Soo’s new book, Rich Relationships: Create a Million Dollar Network for Your Business. The conversation goes behind the scenes at Funnel Gorgeous and FG Funnels, revealing how genuine connections, not just tactical funnels and flashy offers, have fueled their business growth over the y
Would You Rather: Funnel Edition
Welcome back to The Gorgeous Effect! In this season finale, hosts Julie and Cathy shake things up with a special “Would You Rather: Funnel Edition” episode. Get ready for laughs, surprises, and some real talk as they challenge each other with fun, revealing questions about marketing, copywriting, design, and the challenges of building high-converting funnels. You'll discover Julie and Cathy’s uniq
Q4 Game Plan: Beating Biz Burnout
We kick off a brand new season by diving into the realities of summer slowdowns and the unique challenges entrepreneurs face during those quieter months. Julie and Cathy get real about the "summer sludge"... that sluggish feeling and dip in sales that can make you question everything, even when you know it happens every year. But don’t panic: they’re here to help you shed that lingering uncertaint
Guardrails, Delusions, and the Future of Business
In this episode, we delve into one of the hottest (and most important) topic in business today: AI safety. With the rise of AI tools, it’s easy to get swept up in the excitement of what it can do for your marketing funnels and business, but we need to be just as mindful of the risks. Instead of worrying about robot uprisings, we peel back the layers on how AI can subtly impact our understanding of
Internet Marketing’s Craziest Launches Right Now ☕☕☕
Today we are spilling the (Internet marketing) tea on some of the biggest moves and drama shaking up the digital marketing world right now. From analyzing Alex Hormozi’s headline-grabbing, record-breaking book launch... and all the opinions (and controversy) it stirred up, to unpacking Russell Brunson’s new Offer Lab and his candid reflections on community and competition, Julie and Cathy dig into
Dropping Opt-In Rates! What We Can Do
In this episode, Julie and Cathy dive into a surprising trend that’s impacting marketers everywhere: plummeting opt-in rates. They break down why getting people to hand over their email addresses has become harder than ever, even for the best in the business. From the psychology behind scarcity of attention, to the importance of value-driven offers and compelling visuals, they spill the tea on wha
The Truth Behind All These SaaS Price Hikes
In this episode, hosts Julie and Cathy dive deep into the recent wave of price hikes sweeping through popular software companies like Kajabi, Kit (Convertkit), and Samcart. They peel back the curtains on why these companies are changing their pricing models... not just for new users, but hitting existing customers too. Julie and Cathy break down the impact this has on business owners, share inside
Practical Ways to Slash Business Costs
Today we are ready to tackle a tough but essential topic for business owners... how to protect your profits when you suddenly need to slash expenses. In this episode, Julie and Cathy get candid about the real challenges of trimming costs when your business is feeling the squeeze, especially if you scaled up during the recent boom and now need to scale back. They'll guide you through practical step
Surviving the Digital Civil War
In this episode, Julie and Cathy peel back the layers on a hot topic: is there any middle ground left in today’s world... especially in business? From navigating the increasingly tangled landscape where business, politics, religion, and personal beliefs collide, to sharing their own perspectives as founders of Funnel Gorgeous and FG Funnels, Julie and Cathy dive deep into why things seem more pola
The Truth Behind Million Dollar Grit Book
In this episode, Julie takes the hot seat as co-host Cathy turns interviewer, diving deep into the story behind Julie’s brand new book, "Million Dollar Grit." Tune in to hear the unfiltered journey of how the idea for the book finally crystallized, what it was like to wrestle through drafts and vulnerable moments, and why some of the toughest stories didn’t make the final cut. Julie and Cathy unpa
Are Middle-Priced Offers Over?
In this episode, Julie and Cathy dive into one of the hottest debates in the online business space: Are mid-tier courses and offers truly “dead”? In this episode, they tackle the rumor head-on, separating fact from fiction about whether only ultra-low or high-ticket offers can thrive in today’s market. Drawing on real-world experience and industry insights, Julie and Cathy unpack why some marketer
Mastering the Art of Guest Teaching
In today’s episode, Julie and Cathy dive deep into one of the most impactful strategies for building your authority online: guest speaking, especially as a guest teacher. They share candid stories from their own experiences, breaking down what it’s really like to get invited to speak in masterminds, groups, and online summits, and debate the value of saying "yes" to these opportunities, even when
Surviving and Thriving as Women in Digital Marketing
Welcome back to The Gorgeous Effect! In this episode, Julie and Cathy get candid about surviving—and succeeding—as women in the digital marketing industry. They talk about the challenges and double standards they’ve faced, and explore how sales and design strategies differ for women versus men. Expect personal anecdotes, a discussion on the need for more female voices in marketing, and tips for bu
A Day in the Life of Funnel Gorgeous CEOs
In today’s episode, Julie and Cathy peel back the curtain on what a typical workday looks like for them as Co-CEOs. After receiving a listener request, they get real about their daily routines—how time zones impact their schedules, the importance of executive assistants, and what it’s like to balance deep work with client calls and creative projects. Julie and Cathy share nuggets on structuring yo
Unlocking the Easiest Yes
This episode sets the stage for an upcoming sales series focused on the three hottest areas in online marketing right now: DM sales, webinars, and classic sales calls. Julie and Cathy will have a guest joining them and you’ll get insights into transforming those challenging sales moments into the “easiest yes”—for both you and your clients. Whether you struggle with sales calls, dread sliding into
Sales Convos Pt 1: Leads vs. Sales
In today's special episode, Julie and Cathy kick off their sales conversation series with a dynamic discussion: "Do you have a leads problem or a sales problem?" Joining them is sales expert Lindsay, who brings her superpower for closing deals—even in the competitive world of wedding shows—straight to the FG audience. This is part 1 of a special 3 part series on Sales.
Quick links:
🔗 Instagram:
Sales Convos Pt 2: The Sales Script Myth
In this episode, Julie and Cathy are joined by special guest Lindsay to dive into the hot topic of sales scripts and AI. Together, they unravel why simply following a script—or relying on AI—won’t magically turn you into a top closer. Through candid stories and real-world examples, you'll hear why successful sales go far beyond plug-and-play templates, touching on everything from the role of human
Sales Convos Pt 3: Pushy, Sleazy Sales
In this episode, hosts Julie and Cathy are joined by special guest Lindsay for a deep dive into sales conversations—specifically, what makes them feel sleazy and how you can flip that script for 2025 and beyond. If you’ve ever shuddered at pushy car salesmen, dodgy DMs, or aggressive tactics, you’re not alone. Together, the trio share their worst sales experiences and unpack why outdated tactics s
Key to Boring and Predictable Revenue
In this episode, Julie and Cathy, the dynamic duo behind Funnel Gorgeous and FG Funnels, are here to spill all the secrets on creating "boring" (read: predictable and stable!) revenue for your business as you head into 2026. After a roller coaster year, they unpack why predictable income is such a prized goal for entrepreneurs, sharing their tried-and-true strategies for building sustainable syst
What We Launched, Learned, and Loved in 2025
In this special year-end recap, Julie and Cathy, the powerhouse duo behind Funnel Gorgeous and FG Funnels, take you behind the scenes of their biggest wins, lessons learned, and the occasional near-meltdown from this whirlwind year. From launching standout programs like the Audience Builder Challenge, Offer Brand, and the wildly successful weekly FG Funnels webinar, to celebrating personal milesto
What Won’t Work in 2026
Julie and Cathy share their insider predictions about the shifting landscape of digital marketing as we kick off 2026. Forget the outdated tactics—this is your guide to what won’t work anymore. From the rise of hyper-specific niche businesses and the decline of big-name marketing gurus, to the fading reliance on warm referrals and simple social-media sales tactics, they uncover why personalization
Listen in as We Strategize Together
Hosts Julie and Cathy invite you to be a fly on the wall for a candid, live brainstorming session about lead magnets and list-building strategies. Instead of the usual tips and war stories, they dive deep into new territory, challenging the status quo of tired PDFs and exploring high-quality free offers that actually attract and convert ideal clients. Together, they weigh options like email course
Courses in the Age of AI: Dead or Alive?
Welcome back to the Gorgeous Effect! In this episode, hosts Julie and Cathy dive headfirst into the hot topic circulating the online business world: Are courses dead? From shocking headlines to social media debates fueled by AI advancements and economic uncertainty, it seems like everyone is asking whether online courses—as we’ve known them, have reached their expiration date.
But is it really th
When Coaches Don't Practice What They Preach
In this episode, hosts Julie and Cathy dive into the HOT topic of "do as I say, not as I do". Why coaches sometimes don’t practice what they preach. Inspired by Cathy’s own frustrations while learning the art of writing viral hooks, the conversation unpacks the dissonance between what experts teach and what they actually do in their own businesses. From Instagram strategies and template design to
When 'Just Start' Isn't the Problem
In this solo episode, Cathy dives deep into a common piece of business advice “just be consistent”, and unpacks why it’s not always the magic solution we’re told it is. Drawing on real experiences from running Funnel Gorgeous, Cathy discusses the frustration of putting in consistent effort (like two solid years on YouTube) and still not seeing results, and explores the difference between overthink
Five Ways to Spark Memorable Ideas
In this episode, Julie and Cathy are diving deep into the world of thought leadership. Specifically, how you can come up with ideas that are new, memorable, and truly make you stand out in today’s crowded marketplace. If you’ve ever felt stuck trying to define your “big idea” or wondered whether originality is even possible anymore, you’re not alone. You’ll hear relatable examples, actionable tip
Why Tech Triggers Us So Badly
In today's episode, Julie and Cathy dive into the psychology behind why tech feels so intimidating for so many people. They tackle questions like: Are some personalities just "bad" at tech? Why does learning new technology trigger so much fear and overwhelm, even for those who are generally confident elsewhere? The conversation gets real about the pressure and expectations we put on ourselves whe
Is AI the Future of Funnel Design?
In this episode, Julie and Cathy dive into a lively discussion sparked by a recent "cold war" in their Voxer chat—a debate born from a workshop about creating the "dirtiest funnel ever" using FG Funnels and AI-powered design. As they unpack the drama, you'll hear Julie championing rapid implementation for those who struggle with design, while Cathy raises thoughtful questions about functionality a
Turning Passions Into Side Hustles Without Burnout
In this episode, Julie and Cathy dive into the ever-relevant world of side hustles, hobbies, and your main business. We all know the entrepreneurial itch—whether it's turning a passion into profit or simply trying to keep your love for something pure and pressure-free. Julie gets personal about her sheep-raising side quest and the realities of blending business with lifestyle, while Cathy shares h
Humanizing Your AI Copy
In this episode, Julie and Cathy dive into the tricky world of AI-generated copy, exploring how to make your writing sound more authentic in a sea of robotic content. They kick things off by sharing their own struggles with spotting “AI-ish” writing and discuss the telltale signs that give automated copy away. Julie shares real-life examples of how being upfront about using AI in her emails led to
Transition Tax: Why Change Feels Hard
Today, Julie and Cathy dive into the intriguing concept of "transition tax", that uncomfortable feeling of being stuck between your old ways and a brand new project or level. They explore why even when you're excited to move forward, there’s often an invisible force holding you back, and it's not the same as burnout or resistance. Drawing from their own experiences with relaunching courses, buildi
AI Agents Are FINALLY Worth Your Attention
You've been hearing about AI agents for months. You've also been ignoring them, and honestly, same. But something shifted. In this episode, Cathy and Julie have the conversation they've been putting off: what AI agents actually are, why the scary stuff you've heard is mostly about the other kind, and why Claude Cowork might be the first one that's actually ready for non-technical business owners.
Choosing the Right Hook for Your Audience
In today’s episode, Julie and Cathy dive deep into the art of crafting irresistible hooks for your marketing funnels—those crucial first lines, visuals, or moments in an ad, email, or social post that snag your audience’s attention in just seconds. This week, you’ll learn the difference between positive hooks (that draw people in with inspiration and promise) and negative hooks (that tap into fea
Are We Still Selling With Bikinis??
Julie and Cathy dive right into last week’s internet marketing drama, unpacking the viral controversy between Frank Kern and Alex Cattoni over an AI-generated ad. The discussion covers everything from the use (and misuse) of AI in advertising, the objectification of women’s bodies to sell products, and the challenges of navigating online outrage. Grab your popcorn and settle in—this is one you won
Untangling Our Brand: FGF vs FG
In today’s episode, Julie and Cathy take you into the messy, behind-the-scenes reality of possibly rebranding a growing business. They open up the mic to let you in on a candid conversation about the challenges—and a few hilarious confusions—that come with juggling multiple brand names as Funnel Gorgeous has evolved from a beloved education company into a top-tier software provider with FG Funnel
Breathing Life Into Your Copy
Julie and Cathy are sharing the truth about AI-generated content and why so much of it feels lifeless and uninspired. In this episode, they dig into the reality of "AI slop" in copywriting—for emails, ads, and sales pages—and why simply adding your brand voice or a few unique details isn't enough.
You'll hear firsthand experiences using AI for launches, how to spot and fix hollow claims, and why
"What if the problem really IS me?"
In this episode, Cathy and Julie tackle the uncomfortable but universal feeling of being "the problem" when your business, tech skills, or social media just won’t click—no matter how hard you try or how many courses you take. They open up about their own insecurities, struggles with learning new technology, and the challenges of translating advice into action, even for seasoned pros. From tech ove
The Evolution of Selling Online
In this episode, Julie and Cathy tackle the evolution of online funnels, comparing what worked in 2016 to what truly converts in 2026 and beyond. They break down which sales page tactics have become outdated, why the psychology behind marketing needs constant reevaluation, and how consumer sophistication is transforming the digital landscape. From AI-driven targeting challenges to the pitfalls of
Learn Anything Fast (Without Wasting Time)
In this episode, Julie and Cathy tackle the question on every entrepreneur’s mind: how do you actually learn new things... like tech, marketing strategies, or creative skills, without feeling like you’re wasting your precious time? As AI and digital tools evolve faster than ever, the pressure to keep up can be overwhelming. Julie and Cathy share their practical strategies for learning in action, b
Playing the Marketing Game Without Feeling Salesy
In this episode, Julie and Cathy tackle a feeling that many entrepreneurs struggle with: being worn out by the marketing game. Do you ever wish you could just tell people about your offer and skip the headlines, scarcity tactics, and carefully crafted bonuses? Julie and Cathy discuss why these strategies matter, the psychological reasons behind them, and how to approach marketing ethically without
AITA? Bro Marketers in My DMs
In this episode, Julie and Cathy tackle the real behind-the-scenes of online marketing, sharing a candid story about skepticism, boundaries, and the value of true expertise in the funnel world. When a self-proclaimed expert slides into the DMs demanding proof that live webinars can successfully sell $497 offers, things get heated and revealing. They unpack why so many are skeptical about what’s po
Stop Losing Leads & Start Recognizing Opportunities
This week, Julie and Cathy dig into something that's probably costing you money right now: all the leads you're accidentally ignoring.
And before you say "I'm not ignoring anyone," hold on. Most business owners have no idea they're doing it. You think the problem is not enough leads coming in. But what if you're already getting them and just... not seeing them? That's what they mean by "lead blin
Should Our Kids Learn AI?
Julie and Cathy got into it this week about raising kids who won't be obsolete in ten years. Both of them have teenagers, both work in industries that AI is actively eating, and neither of them has any idea if college is still worth the money.
What they do know: the marketing and design fundamentals they learned twenty years ago still matter, even if the tools have completely changed. They talked
Why a Proven Offer Slows Down + the Fix
This episode is for anyone who's watched a once-reliable offer just... stop working.
Julie Chenell and Cathy Olson dig into that specific kind of panic when your numbers tank and you can't tell if the market moved on or if you're just sick of talking about the same thing for the hundredth time. (Spoiler: those require very different fixes.)
They walk through how to actually troubleshoot what's b
Lessons from AI & Sheep 🐑
In this episode, Julie talks about what she's learned from running her AI & Sheep workshop. Turns out, teaching people about AI reveals a lot more than just who's good with technology.
Julie gets into the stuff nobody wants to admit is holding them back. Like how your computer files are a mess, or your whole workflow is built around workarounds that made sense five years ago but now just... don't
This or That: Marketing Edition
Today Julie and Cathy are doing something a little different—they're playing "This or That: Marketing Edition." So it's basically them going back and forth on the big debates: email list or social following? Live launches or evergreen? High-ticket or low? All the stuff people actually argue about in Facebook groups at 2am.
They're not just picking sides though. There's context, real examples from
Recommended
The Bread and Banter Podcast
The Church of What's Happening Now: The New Testament
Deadline: White House
English Vocabulary Help
این نقطه
Solved Murders - True Crime Stories
紐約鳥｜New York Aperture
Doctor Zhivago Slow Read
Apple News In Conversation
The Young and Called Podcast .
Jubal Phone Pranks from The Jubal Show
پلی لیست | PlayList
