Opening Weekend: Selling Hollywood with Jim Fredrick
Opening Weekend: Selling Hollywood with Jim Fredrick takes listeners inside the marketing campaigns behind some of Hollywood's biggest movies. Host Jim Fredrick, a former studio marketing executive, author, and professor, talks with filmmakers, executives, and advertising colleagues who crafted trailers, posters, and promotional campaigns. The podcast offers an engaging oral history of how Hollywood sells its films, revealing the strategies and creative decisions that shape movie marketing.
Episodes
Harry Potter and the Sorcerer's Stone
In this episode, it's just me, talking about the origins of the first Harry Potter film, "Harry Potter and the Sorcerer's Stone" at Warner Bros. How did this insanely popular franchise get started? And what was my role in bringing the first film to audiences around the world? It wasn't as easy as you might think!
Movie Trailers
Everything you always wanted to know about movie trailers, featuring legendary trailer editor and agency founder Barbara Glazer. You always get the truth from Barbara, and this interview with the glass ceiling-breaker herself offers facinating insights into the highly specialized world of film trailers...from a woman's perspective!
The Mogul
As the President of Castle Rock, Warner Bros and Disney, Alan Horn is arguably the most successful studio boss in film history. Hear about Alan's career; get sage advice on how to make it in Hollywood; and listen to some hilarious stories from the man who's made close to $100 billion in box office ticket sales.
The Shawshank Redemption
The most popular film of all-time on the IMDB website, was a marketing failure to start. Join me and the film's producer Liz Glotzer, as we discuss the making and marketing of a Hollywood classic: THE SHAWSHANK REDEMPTION.
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