Joanna Wiebe
Joanna Wiebe, author of The Copyselling System and the original conversion copywriter, hosts this podcast about writing, thinking, and communicating with clarity and impact. She shares strategies for crafting messages that move people, drawing on her experience advising brands like Shopify, Intuit, Canva, and Bitly. Listeners can expect lessons for marketers, business leaders, and anyone looking to improve their copywriting and communication skills. The show also announces mentorship opportunities and resources from her company Copy Hackers.
Episodes
How to validate your (or your client's) copy
When you start the conversion copywriting process with voice-of-customer (VOC) data…and when you walk your clients through that VOC before presenting your copy… you don’t typically get push-back on your copy. But sometimes. Ah sometimes. Sometimes you do. In this live Tutorial, conversion copywriter Joanna Wiebe shows you one simple method she and the other copywriters at CH Agency use to validate
The Top 1% Think on Paper. Here's How To Do It.
Discover six key principles to transform your thinking and sharpen your mind by thinking on paper. In this video, you'll learn why most people struggle to learn faster, the importance of externalizing thoughts, and how different methods, like drawing and handwriting, can improve memory retention and cognitive function. Through actionable steps, including synthesizing your thoughts and using privat
Adding emotion to your proposal
In today's Tutorial Tuesday, you're going to see:1) How important it is to tap into emotion in your proposals,2) That you need to spend more words than you'd think and 3) How Joanna writes "emotional proposals." Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find client
How To Become a Top 1% Author, Copywriter, or Communicator
Learn the seven key principles to transform your writing from amateur to professional in record time. Discover why most people fail to improve, the power of rewriting, how to shift your identity to a writer, and techniques to avoid cliches. The video also covers the importance of cutting unnecessary content, joining writing communities, and effectively using AI as a tool, not a replacement. Finall
Creating and selling product packages, with Prerna Malik - Copyhackers
Prerna runs a badass copy business and sells tens of thousands in copy packages. She's sold 'em to course creators galore and to the likes of Pat Flynn. She's going to walk us through:1) Resistance! Why a world of copywriters and consultants foolishly hate on copy packages2) How she's stacked up business-stabilizing influxes of cash with smart copy packages clients rush to buy3) The mistakes you m
The Psychology of Storytelling That Will Change Your Life
Hit this page after you've watched the video👇https://thebigsmall.co/"Storytelling" is a buzzword, but it doesn't have to be. The best brands are natural storytellers in that they craft narratives potential customers understand - storytelling is all about landing in the prospect's imagination and then staying there. If you want to do that, this video is for you. You won't waste your time on basic p
How to get paid to write proposals - Copyhackers
Val Geisler will share her cure for the common proposal. Val's an in-demand email copywriter. Last year, she worked her butt off in The 10x Freelance Copywriter and built her authority like a champ... and now she's running a fast-growing email agency with clients like Podia and Beacon. In today's live tutorial, she'll show us:How she's "charged for proposals" by replacing proposals with paid audit
Use Words Like This To Make Anyone Respect you
📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Discover seven powerful strategies to command respect through effective communication. See how to become an authority in any room with tactics like the Challenger Paradox, frame control, strategic silence, precision in language, the authority face, the certainty gradient, and the total
How to raise your rates, with Amy Posner
In today’s tutorial, marketing strategist and conversion-focused copywriter, Amy Posner will walk us through: How and when to raise your rates Why it’s necessary, and even expected, that you raise your rates How break the cycle of "Feast or Famine"How to create multiple revenue streams Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhacke
How To Use Persuasion To Drastically Change Your Life
Persuasion is the key to transforming your life and career. In this video, learn about the five levels of persuasive writing from a marketing expert who has helped brands generate over $500 million and who has a graduate degree in online persuasion. Discover the journey from a junior salesperson to a master storyteller, encompassing techniques like focusing on customer benefits, using cognitive bi
What even is "conversion copywriting"... and why does your team need it?
Joanna Wiebe coined the phrase "conversion copywriting" in 2011, and it's been the foundation of Copyhackers ever since.In this tutorial, Jo breaks down the very foundations of conversion copywriting to get you started on your journey toward becoming the most profitable person in the room.Click here to subscribe ➡ https://www.youtube.com/@joanna-wiebe?sub_confirmation=1Hi, I'm Jo! Welcome to Copyh
How I Went From Broke to Rich By Learning To Write
📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/A copywriter shares how she went from growing up in a trailer park and earning $28,000/year to making $4M/year by following seven principles: kill your ego, make smart moves with what you have, get close to high earners to expand what you believe is possible, do the thing you’re most sc
Why good copy performs badly - Copyhackers
So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most: “Any idea why your copy isn’t increasing our conversion rates?” Nooooooo! Sometimes the problem IS the copy. Or the strategy. Or the offer. Other times… it’s none of those things. Instead, it can SOMETIMES be a problem with how the data is being
Use These Words To Be Seen as Powerful, Respected, and Worth Listening To
If you want to be seen as powerful and worth listening to, you need control of your words. In this episode, a copywriter with 20 years of experience breaks down five skills that create an unfair advantage: catchy phrasing (the 4 traits behind memorable lines), order of revelation (how sequencing changes persuasion), preemptive disqualification (“stealing thunder” to build trust), anti-hype languag
How to Find Voice of Customer Data Fast: The Super Speedy VOC Formula - Copyhackers
Are you struggling to find voice of customer data for your copywriting research?In this tutorial, Joanna Wiebe shares a formula that replaces hours of research with about 5 minutes on Google.Ready to see how it works? Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find
How To Make Millions From Your Writing
📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Most writers stay broke because they sell time instead of solving measurable business problems. In this episode, a writing expert with 20+ years of experience breaks down seven writing careers that can generate serious income: channel strategist, messaging/brand strategist, copywriter,
How to prevent copy reviews from going off the rails
Struggle to keep copy reviews on track? Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”? There’s a way to stop all that before it even starts. Weeks before you present your copy, you should present a “Messaging Recommendations Report (MRR).” “Why?”, you ask. Because inside that MRR, you’ll share everything your cli
Words That SELL (Psychology-Backed)
Grab a spot in our copywriting training to get this stuff spot on! 👇https://cs.copyhackers.com/Look, once you work on your copy, everything gets better. Selling is easier. Revenue is bigger. But here's the thing...Copy isn't wordsmithing. It's tapping into how the brain decides.I've worked with huge brands like Shopify and Canva... and tiny brands that then sold to huge brands like Google and Zill
How to organize your voice-of-customer data - Copyhackers
You’ve mastered the customer interview but now you’re looking to do something meaningful with the data, right? But what … and how? In this Tutorial, conversion copywriter, Joanna Wiebe, welcomes guest, Nikki Elbaz who walks you through tips on how to organize your VOC data post-interview… so it’s actually useful when you write. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_con
Marketing in 2026: How To Get Customers To Chase You
Become a Masterful Marketer with Jo's Coaching:https://masterful.co/Social media chat and AI tools like GPT have changed search. Old marketing strategies are outdated. We're seeing five writing trends working better than ever. Watch the video to see all five and:✅ Dig into the rise of personal-brand ghostwriting✅ Create your own “visibility trinity” ✅ Know when to use AI and when to rely on human
How to get more subscribers with Bob Sparkins
Are you terrified by all the work required to craft a “funnel” – who has time?! Have you been putting off creating a real funnel – where do you even start?! Do you already have a funnel in place but want another path to move people into it? In this Tutorial conversion copywriter, Joanna Wiebe welcomes Leadpages’ Bob Sparkins, who shows you how to make a new lead magnet in just TEN minutes!Click he
The Psychology of Building a Personal Brand People Beg To Buy From
I made this Personal Brand Builder kit for you - get it here 👇Free Tool Kit: https://joannawiebe.co/pbbkAnd if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇The Six Fix: https://joannawiebe.co/mastermindOkay, now what the Helsinki am I covering in this video? Juuuuust the heart and soul of your business:
How to be creative with your conversion copy
So the whole thing with conversion copywriting is this... There’s a process. A repeatable process. With frameworks. And formulas. And a user-first approach. And all that great science-y stuff. As an engineer builds a bridge, so a conversion copywriter writes copy. Just as some bridges are more beautiful than others, some copy - precisely engineered - reads more beautifully than other copy. In this
12 Books You Need To Read To Get Smarter in 2026
Aaaaaand I left off this book but am fixing that now! 👇https://copysellingbook.com/ 👆my new book! grab a copy! Although I'm allllways finding new books to obsess over - including "The Road Less Stupid," which is my new favorite - these are the 12 books that significantly improved my thinking and led to ideas that made me millions: $15M in my training business, and $15M in my agency. Quick notes:✅
How to Wireframe Web Copy - Copyhackers
“Wireframing should be a huge part of every online Copywriter’s process…” - Joanna WiebeJo gets asked about wireframing all the time... it’s a big ol’ topic. In this Tutorial, Joanna Wiebe will show you her wireframing process and how she presents her wireframed landing pages to clients. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhac
How I’d Learn Marketing FAST in 2026
The Become-a-Marketing-Genius extras are right here - don't skip them. 👇All Stellar Marketing Starts with This:https://cs.copyhackers.com/If you are even remotely hungry to be a fantastic marketer, the career opportunities are endless. In this video, I'm breaking down for you the six-step plan I'd follow TODAY to rebuild a seven-figure marketing career from zero... by thinking like a CMO. Even if
SEO copywriting and gifts from Google
Notice how some people like to make SEO 10,000,000x harder than it is? Dave Collins is not one of those people. You'll meet him in this tutorial where he gives us 20 mins of magic on SEO gems like: How to be amorous with Analytics How to be cool in Chrome How to get cosy in Console And how to get gifts from Google All with zilch complexity. And in a British accent. Click here to subscribe ➡ https:
If You Don't Understand Recombination, You Don't Understand Creativity
You can be a Rich Creative, BTW (free videos here show you how) 👇https://joannawiebe.co/full-toolkitLook, you don't need 20 years of experience in a creative field to challenge the idea that creativity is something you’re born with. It only takes being stuck one time to know creativity isn't a "natural" gift...You've seen time and again that you can generate creativity like you can generate a prod
How to build long-lasting relationships with your prospects - Copyhackers
Pestering people broadly doesn’t work… you need to have a precise formula that’s constructed in the right configuration to be effective. Not enough or too much can tip the scales against you. Believe it or not, there’s an art and a science to pestering your prospects in order to build honest, genuine, long-lasting relationships. In this tutorial, copywriter Karine Bengualid teaches you an effectiv
The Secret Ways To Sell ANYTHING As A Creative
Creatives, these "Sell to Their Imagination" extras are right here - don't skip them. 👇Free Kit for Creative Consultants:https://joannawiebe.co/richHow to Sell at Scale:https://copyhkr.com/copy-schoolWhat you'll see in this episode is how Joanna (Jo) Wiebe - a creator with over 20 years in the creative field - explains that the brain doesn’t adopt entirely new ideas, but new versions of ideas it a
How to write a long-form sales page using survey data
Anna Bolton, a fab conversion copywriter who recently wrote a long-form sales page for Copyhackers, shares her step-by-step process for filling the page with VOC. In this live tutorial, you'll see how Anna writes long-form sales pages using survey data. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get s
Steal This $15M Strategy For Courses, Workshops, and Retainers
The Sell-Your-Expertise extras are right here - don't skip them. 👇https://joannawiebe.co/mastermindWatch: How to Get Noticed and Build Your Personal Brand:https://www.youtube.com/watch?v=G4jMW7zapoQ&t=2sMost creators and consultants are stuck at $7K months. In this video, seven-figure consultant Joanna Wiebe (Jo) shares a six-step masterclass for selling expertise through high-ticket engagements -
How to shift the way you think about money - Copyhackers
Tarzan Kay is back to talk about all things money for: Freelance copywriters Solopreneurs Small business owners, like tech startup founders and digital guru-types, and Anyone thinking of becoming any of those things. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find c
The 6 Types of "Jack-Of-All-Trades" People That Make Millions
You're a multi-hyphenate --- what do you do with that? Start here 👇https://cs.copyhackers.com/ = how to become a copywriterYes, a copywriter! Here's why having too many interests could make you one of the best copywriters of our time. See, in this video, you're learning about the six archetypes of people with quote-unquote too many interests. Each one of them actually maps to the exact cognitive p
How to script a sales video - Copyhackers
In this Tutorial, conversion copywriter Joanna Wiebe welcomes Ry Schwartz as he shows you, step-by-step, how the team at Copyhackers writes scripts for sales page videos that are responsible for some of the biggest launches in the last 10 years.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as
Success Comes When You Stop "Waiting To Be Ready"
The "Start Anyway" extras are right here - you're gonna want these! 👇When You Want to Leave Your Job to Start Your Own Thing:https://joannawiebe.co/pbbkWhen You Want to Make Your Freelance Biz Much Bigger:https://copyhkr.com/one-pagerWhen I'm running workshops with companies, without fail, the star student in the session will come up to me privately and say, "Jo, how do I do what you do?" And I sa
How to script a sales video (Part 3) - Copyhackers
So, you’ve learned the whats and hows of sales page videos… scripting the big idea, breaking the inertia and beginning the transformation, but, when in your video scripts should you be saying what? When should you message the discount…When should you message the value prop… When should you compare to competitors… When should you list the ways to use the solution you’re selling? When? In this Tutor
How Social Media Hooks Hack Your Brain
The "How to Hook" proof is here, so check this out too 👇https://www.instagram.com/therealjoannawiebe/In this video, I break down why most videos lose viewers in the first 5 seconds and how to fix it with better hooks - based not on trends but on PROVEN old-school direct response copywriting. Yup, old-school DR stuff... as in what junk mail can teach us about hooking people TODAY. You will see exac
How to script a sales video - Part 2 - Copyhackers
You’ve learned how Copyhackers scripts their first sideways sales page video to convey the big-idea, the big opportunity. Now you’re wondering, ‘What about that first practical step to achieve the transformation promised?’.Wonder no more…Join the Copyhackers’s crew for this Tutorial, featuring Ry Schwartz, to learn the skills you’re about to teach… the 0 to 30 mile per hour skill sharpener to crea
How To Never Feel Awkward Ever Again
If you've ever frozen mid-conversation, walked away from a networking event replaying every awkward pause, or wondered why small talk feels like a chore you can't escape, this video will show you how to master the art of conversation, and why the people who seem effortlessly charming aren't just "naturals." I break down the 7 strategies I use to turn shallow small talk into real connection, handle
How to come up with breakthrough blog post topics - Copyhackers
Do you struggle to come up with blog post topics that are exciting and stand out from what already out there? Joanna walks you through how to take really basic, potentially dull AF ideas, like myths about A/B testing, and turn them into blog posts that actually say something different. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhacke
Why Less Interesting People Get More Attention Than You
If you've ever walked into a room and instantly felt smaller, wondered whether the person across the table is actually buying what you're saying, or replayed a meeting trying to figure out where you lost them, this video will show you how to read any room you walk into, and how to project confidence before you ever open your mouth. I break down the 7 body language shifts I use to command a room, d
How to Use Conditional Messaging in Emails - Copyhackers
Are you looking for a way to make your emails more relevant?In this tutorial, Joanna Wiebe walks you through the essentials of using conditional messaging to do just that.What your subscriber sees (or doesn't see) in an email is more within your control than you might believe when you sit down to write an email that works for everyone.Allow us to introduce you to the beauty of conditional messagin
The #1 Secret To Staying Calm In The Chaos
If you've ever felt your chest tighten before a hard conversation, spiraled after harsh feedback, or watched your composure crumble right when you needed it most, this video will show you how to stay calm under any pressure and why "just breathe" advice never actually works. I break down the brain hacks I use to stop a panic spiral, handle ego-bruising criticism, and lead with clarity when everyth
Are you ready for a virtual assistant (VA)?
In this Tutorial, we’ve brought in VA Sandra Booker to give you a quick run-down of: 1) Unexpected ways she's saved many a butt over the years, 2) how you can find a VA that'll fit what YOU need (even if you're not sure what that is), 3) tips for vetting a VA (so you don't get a, um, dud) and 4) how to make the most of your VA once you've got one. Click here to subscribe ➡ https://www.youtube.com/
What to ask for from your clients
The conversion copywriting process always begins with research and discovery. Some research you’ll do on your own. And some research you’ll collect from your clients – in the form of reports, analyses, data lists, etc. If you want to know what to ask your clients for at the start of a project, this Tutorial Tuesday is for you. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_conf
Watch This Before You Burn Out Creatively
Here’s the promised **cheatsheet** for 7 systems creative pros need👇 https://copysellingbook.com/cheatsheet-cpLook - if you've ever stared at a blank page waiting for inspiration to show up or finished a creative project feeling more drained than proud……. or if you’ve watched your output drop the harder you tried to push through… I’m here to validate what you’ve suspected:It’s not your fault.
YouTube Changed My Life. Copy What I Did To Change Yours in 90 Days
Grab the interactive Business Builder Roadmap here 👇https://joannawiebe.co/roadmapGreat, now if you've ever watched another creator blow up while your channel sits at the same subscriber count… I’ve been there. If you’ve talked yourself out of starting because you think you're too old or too late… I’ve been there. If you’ve felt stuck between your 9-to-5 and chasing something bigger… I have been t
Fix these 5 things in your copy to look more pro stat
No matter what kind of copywriting potential you have, the first time(s) you sit down to actually pen an actual work of conversion copywriting genius – not just to talk about it or think about it – you are likely to make one or two really simple mistakes in your copy. Or maybe even five. And any of these five mistakes can signal pretty fast to the people reading your copy that you are soooo new at
How To Build an Attention Span So Good It Feels Illegal
I’ve led the meetings where decisions were made about how to capture, hold and refuse to release YOUR limited attention. And now I’m spilling what YOU need to know about the manipulations that smart, well-paid marketers are engineeering to distract you from your very own LIFE…This is critical training for you because, if you've ever opened your phone to check one thing and resurfaced 40 minutes la
Top 10 KPIs for conversion copywriters
If you go into fight-flight-or-freeze mode when someone brings up bounce rates, drill-down reports or campaign attribution, know this: Google Analytics (GA) is actually every conversion copywriter’s ally. You can’t do your job well without it. And your team / clients can’t measure how badass you are at your job without it. GA is only scary if you don’t know what you’re looking at… Click here to su
How to win enough clients for a whole year with a single blog post - Copyhackers
Can you win enough clients for a year…with a single blog post? One freelancer did. And she’s sharing how she did it today in a brand new Tutorial Tuesdays. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everyt
Vibe Coding With Lovable (Full Tutorial)
Check out the generator I built here:https://copysellingbook.com/unique-mechanismI’ve paid developers and development agencies $10K+ to code small apps like the generator I built with Lovable in this video. It’s out-of-control easy.If you’re a creative - like a copywriter - who’s struggled to bring your vision to life for the client, vibe coding with Lovable makes it so easy. Produce a client port
5 Secrets Used By The Most Interesting Brands In The World
Use this link to book a call about your challenger brand:https://joannawiebe.co/contactSome of the world’s biggest brands aren’t interesting - but the challengers eating market share absolutely are. If you’ve struggled with building an interesting brand - for yourself or your business - this video will break down what to do and how… without resorting to gimmicks or trying too hard.Watch this
How to Grow Your Mailing List with Quizzes - Copyhackers
Would you like a fun way to grow your mailing list?In this Tutorial, quiz funnel strategist Chanti Zak sits down with Joanna Wiebe and walks you through her most beloved tricks, secrets and techniques for quiz magic (i.e. How to come up with quiz topics, how to tell good ideas from bad, and how to structure your quiz so you get more leads).Click here to subscribe ➡ https://www.youtube.com/@copyhac
This Will Make Any Personal Brand Explode in 2026
Stop sounding like your competitors or - worse - like nobody at all! Go here 👇https://copyhackers.com/challenger-voice/And to train your copywriters so they nail this stuff, go here 👇https://geni.us/copysellingbookHERE’S WHAT’S UP: The brands you love have a voice, even if you aren’t sure what it is or how to describe it. And if you run growth or marketing at a challenger brand, your voice can be
The 4 Productized Services to sell now as a Freelance Copywriter - Copyhackers
Joanna Wiebe will show you 4 different packages / productized services you can add to your website T'DAY. Including what those packages are. How much you should charge for each. Which parts of Copy School to use to deliver them fast, without guessing. And how to set them up to sell on your website. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome
Likes into leads on social media
We've brought in social pro Michael Patterson to share all things lead gen on social media. Michael will answer all of the things you need to know, like:- What content to give away to attract leads- How to find conversations you should be involved in- How to interact in convos that hint at a need you can relieve- What to write in you bio (so followers become leads)Click here to subscribe ➡ https:/
Start Building Brands Like an Iconic Founder
Go here to take the founder-led brand assessment 👇https://joannawiebe.co/style-assessment Personal brands are such a huge topic right now - on LinkedIn, Instagram and YouTube - and if it’s got you thinking about YOUR brand as a founder / entrepreneur, be glad this video found you. Because if you've ever poured money into ads that didn't convert… watched your company's Instagram sit at the same fol
How To ACTUALLY Build a Cult-Like Following (Copy Iconic Brands)
“Like a cult” means LIKE one… not actually one. If you want to use humans’ tribal, vision-craving purposes for good (like Berkshire Hathaway, Apple, Oura, etc), start here 👇https://joannawiebe.co/cult-playbookAnd you really should want this for your brand. After all, you've watched businesses with lesser products and absolutely no vision steal market share from you or from other brands you love. Y
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