Mobile Games Playbook
Mobile Games Playbook is a podcast focused on the mobile games industry. Host Jon Jordan and expert guests discuss winning strategies and closely guarded secrets behind game development, monetization, and user acquisition. The show is brought to you by Liftoff, a growth acceleration platform, and delivers expert analysis and insights for mobile game professionals.
Episodes
Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his expertise on why the industry demands continuous adaptation, touching on new business models, emerging tech, and AI integration.This episode tackles the major challenges facing developers today, includ
Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games development is industry expert Saikala Sultanova.Saikala, accompanied by host Jon Jordan, will break down the importance of structured processes in UA, including effective methods for testing and pilot testing t
Episode 65: More Than Just a Name - Leveraging IP in Mobile Games with Rovio’s Kentaro Sugiura
In today's hyper-competitive app stores, intellectual property is the ultimate power-up for mobile games. Join us on this episode of the Mobile Games Playbook as we explore the strategic value of licensing, from the instant recognition of beloved brands to the revenue boost of limited-time events. Join host Jon Jordan and Rovio’s User Acquisition (UA) Manager Kentaro Sugiura as they dive into
Episode 64: Introducing AppRefinery - A New Playbook for Consumer Apps
This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20 consumer app verticals. We've just launched a brand new listener survey, and your feedback is invaluable in helping us make The Mobile Games Playbook even better. We want to know w
Episode 63: Award-winning insights - Our 2025 Mobile AppDev Awards winners
This episode of the Mobile Games Playbook is all about celebrating and breaking down the 2025 Mobile AppDev Awards winners, brought to you by Liftoff. We've just launched a brand new listener survey, and your feedback is invaluable in helping us make The Mobile Games Playbook even better. We want to know what you enjoy, what you'd like to hear more of, and how we can continue to bring yo
Episode 62: Profit from Play - The top monetization trends in the Mobile Games market
This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monetization, header bidding, and the challenges of in-app purchases. Join Andrew Seow (Director of Monetization at Tripledot Studios) and Ravid Sela (Ad Monetization Lead at Play Studios), along with host Jon Jordan as they discuss the ever-shifting nature of mobi
Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025
This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s experts, Kalle Heikkinen, Senior Chief Market Analyst, and Wilhelm Voutilainen, Chief Game Analyst.We'll delve into how we expect monetization models such as DTC and subscriptions to evolve, the continued growth of LiveOps, and the upcoming genres/games we
Episode 60: Mobile Gaming in 2024 - Exploring the top trends that dominated the year
This episode of the Mobile Games Playbook dives into the mobile landscape of 2024 with GameRefinery’s experts, Erno Kiiski, Chief Game Analyst, and Teemu Palomaki, Chief Game Analyst. They’ll explore the trends that have shaped 2024 in mobile games, analyzing how midcore genres like 4X and CCGs are adapting to wider audiences and the rise of hybrid casual games before delving into the growth of tr
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game Analyst, and Inka Reinola, Game Analyst, to unpack the winning formula behind China's mobile gaming giants. We'll explore how China’s mobile market became a global fo
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifyi
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging.Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio, and Christie Cra
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far.This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence of hybrid casual and other core gameplay types, there are lots of lessons to learn from 2024 mobile trends. Join our expert guests, Kalle Heikkinen, Chief Game Anal
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Join us as we explore the ever-evolving Japanese mobile market.In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market.Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja Skoglund, Games Analyst at GameRefinery, a Liftoff C
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue.Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competitions, seasonal e
Episode 53: Predicting the biggest mobile game trends in 2024
Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry.Join industry experts Wilhelm Voutilainen, Sr. Chief Game An
Episode 52: Exploring the top five trends that dominated 2023
Join us as we explore the latest trends, challenges, and innovations in mobile game design.As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in the mobile gaming ind
Episode 51: How to navigate the evolving advertising and revenue landscape
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at S
Episode 50: The top three trends in the Chinese mobile game market in 2023
Welcome to the 50th episode of the Mobile Games Playbook podcast!We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China.We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomen
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generation of gamers.We’ll look into how F
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep.Are there benefits to merging gaming with sleep? Find out how Pokémon Sleep stacks up against other sleep-related apps. We'll delve into the unique features that make Pokém
Episode 47: How women can reshape the games industry with Zynga
This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior Product Manager at Zynga, join us to spotlight women's challenges and discuss their unique perspectives on the industry.Despite the proliferation of mobile games aimed at women, there remains a concern for more representation of women in various job role
Episode 46: Unveiling the top 3 mobile game studio secrets for engaging live events
In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzing live events across various games and genres. In
Episode 45: From student to game developer - How investing in young talent can transform the industry
Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff. Investing in young talent is crucial for the growth and development of the game development industry because it brings fresh perspectives, new ideas, and diverse backgrounds to the industry, which is vital to safeguard the future of game development. Join us as we del
Episode 44: Locked and loaded: An expert review of the mobile shooter market
Is there room for others to succeed in a market dominated by so few companies?Join us as we explore the current state of the mobile shooter market, the top games dominating the market, their market shares, and the different types of shooters available.You won't want to miss our overview of games like CoD: Warzone Mobile, Arena Breakout, Undawn Vitality, Division Mobile, Destiny Mobile, and Va
Episode 43: How to make money if you're ditching lootboxes
Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems?Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, Mobile Legends: Bang Bang, Overwatch, Marvel Snap, and Arena Breakout. We'll examine how these changes have affected players' progression and gameplay experien
Episode 42: Marvelling at Marvel Snap
What makes Marvel Snap such a hit?In this episode of the Mobile GameDev Playbook, we review Marvel Snaps’ success, key features, and the first major update. We also discuss the game’s monetization, thoughts on its future and the overall CCG genre.Joined by Joel Julkunen, Head of Analytics and Chief Game Analyst, Erno Kiiski, from GameRefinery, a Liftoff Company. You can find The Mobile GameDev Pla
Episode 41: The top eight mobile game monetization trends in 2023
What trends and features to look forward to in 2023!In this episode of the Mobile GameDev Playbook, we’re joined by Wilhelm Voutilainen and Teemu Palomäki, Chief Game Analysts from GameRefinery, a Liftoff Company, to discuss key trends in 2023. We discuss upcoming releases, potential new genres, and exciting trends.We also cover shooter games, predictions for monetization changes, events trends, a
Episode 40: Merging to the top - The development of EverMerge
Examining the merge genre and EverMerge.In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief Game Analyst Kalle Heikkinen from GameRefinery, a Liftoff Company, to discuss the hit mobile game EverMerge: Merge 3 Puzzle.We cover what inspired the game, the growth of the merge genre and how it’s evolved, interesting trends,
Episode 39: Top seven game design trends - 2022 in review
What were the hottest mobile game design trends in 2022? In this episode, we look back at 2022 and reflect on the biggest trends that happened in mobile games. Joining us are our resident experts and Chief Game Analysts from GameRefinery, a Liftoff Company, Kalle Heikkinen and Erno Kiiski.We examine some standout releases, trends in gameplay events and features as well as trends in monetization. Y
Episode 38: License to Game - Licensing and IPs in mobile games
How can brands get their IPs into mobile games?In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rachit Moti, and from Tilting Point is Chief Business Officer, Asi Burak, as well as resident expert from GameRefinery, a Liftoff Company, Chief Game Analyst Kalle Heikkinen.We e
Episode 37: What’s new in how games make money
In this episode of the Mobile GameDev Playbook, we look at how monetization features have evolved from 2020 till now. Joining us from GameRefinery, a Liftoff Company, are Chief Game Analysts Erno Kiiski and Wilhelm Voutilainen.We explore innovation in battle passes, IAP mechanics, external web stores, and what monetization may look like in the future for mobile games like Cookie Run: Kingdom, Call
Episode 36: Celebrity collaborations in mobile games with HypGames
In this episode of the Mobile GameDev Playbook, Mike Taramykin, the founder of HypGames, and Chief Game Analyst Teemu Palomäki from GameRefinery, a Liftoff company, join our host Jon Jordan to discuss the celebrity partnerships in mobile games.We delve into the strategy behind celebrity partnerships and analyze mobile collaboration trends this year while sharing heartwarming anecdotes of working w
Episode 35: April Fools, Christmas, and Golden Week - discussing seasonal events in 2022
In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company, analysts Erno Kiiski and Sonja Skoglund, who will be discussing seasonal events in mobile games. We will cover noteworthy events, interesting trends, and what these events may look like in the future for the three major markets - the USA, Japan, and China. You can now find The Mobile GameDev Playbook o
Episode 34: Gaming mobilescriptions with Multiscription
In this episode of the Mobile GameDev Playbook, Teis Mikkelsen, the founder of Multiscription, and senior market analyst Kalle Heikkinen from GameRefinery, a Liftoff company, joins our host Jon Jordan to discuss the topic of subscriptions in mobile gaming.We will cover the exciting trends in mobile game subscriptions, their mechanisms, the Unleashd service, and what the future may look like for th
Episode 33: How State of Survival: Zombie War became an award-winning game
In this episode of the Mobile GameDev Playbook, Bob Slinn, Head of Business Development at FunPlus, and game analyst Milka Paunonen from GameRefinery, a Liftoff company, joins our host Jon Jordan to discuss State of Survival’s well-deserved wins in the most recent Mobile GameDev Awards!We will discuss the development and inspiration behind State of Survival, the recent trends in the 4x strategy ge
Episode 32: The Mobile Gamedev Awards: What makes an award-winning mobile game
In this episode of the Mobile GameDev Playbook, we’re joined by GameRefinery, a Liftoff company analysts Erno Kiiski and Kalle Heikkinen for a special episode looking at the games that won at the Mobile GameDev Awards. The Mobile GameDev Awards are an annual set of awards by GameRefinery to recognize and celebrate innovation and excellence in mobile games. We will cover what made these games and s
Episode 31: Crafting a charming farming game: The story of Sunrise Village’s development
In this episode of the Mobile Gamedev Playbook, Thi Detert, Senior Lead Game Designer at InnoGames, and Product Owner, Alison Simpson talk about the development journey of Sunrise Village with GameRefinery, a Liftoff company analyst Teemu Palomäki and our host, Jon Jordan.We will cover the challenges (and solutions) encountered along the way from soft launch to global launch; the solutions that al
Episode 30: Diablo Immortal or Diablo Immoral? Discussing the monetization controversy behind Blizzard’s latest mobile game
In this special episode of the Mobile GameDev Playbook, our host Jon Jordan discusses the popular but controversial game Diablo Immortal with Erno Kiiski and Wilhelm Voutilainen, Chief Game Analysts at GameRefinery, a Liftoff Company.We discuss the franchise's background, what separates Diablo Immortal from its predecessors, the player experience, the monetization controversies surrounding th
Episode 29: Fishing for knowledge: designing realistic life simulation games for mobile
In this episode of the Mobile Gamedev Playbook, Kirill Petruk, Lead Producer at Ten Square Games, talks about the development of Fishing Clash: Sports Games and other realistic life simulation games with GameRefinery, a Liftoff company analyst Teemu Palomäki and our host, Jon Jordan.We discuss the inspiration behind Fishing Clash, the realistic gameplay it provides, the social elements, and the co
Episode 28: How to create a winning in-game economy with Machinations
In this episode of the Mobile Gamedev Playbook, we’re looking at the tools available on the market to build a thriving free-to-play game economy. Our host, Jon Jordan, is joined by GameRefinery’s Erno Kiiski, Machinations CEO & Co-Founder, Mihai Gheza and Sales Director of Machinations, Matthew Morris.We’ll learn how the Machinations tool designs and balances game economies, forecasts player p
Episode 27: Kingdom Rush: What makes a successful game franchise? With Ironhide Games
In this episode of the Mobile Gamedev Playbook, Ariel Coppes, Lead Game Engineer at Ironhide Games, talks about the success of the Kingdom Rush franchise with GameRefinery by Vungle analyst Erno Kiiski and our host, Jon Jordan.We delve into making games for the premium market, releasing games cross-platform, stepping into F2P games, and the highs and lows that come with developing a franchise of s
Episode 26: Raid: Shadow Legends - Creating a mobile powerhouse with Plarium
In this episode of the Mobile Gamedev Playbook, host Jon Jordan and GameRefinery by Vungle analysts Erno Kiiski and Altti Fromholdt join Vice President of Creative at Plarium, Nick Day. Together they give an inside look into the development process behind Raid: Shadow Legends and how it became one of the best known mobile games in the world and enjoyed by millions of players. Nick spills the tea
Episode 25: How to create a winning shooter game with Nitro Games
In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetise and market your mobile shooter for success.Jon Jordan is joined by GameRefinery by Vungle’s Erno Kiiski and Product Marketing Director at Nitro Games, Jukka Hilvonen, to discuss the popularity boom in mobile shooters, how to succeed in a genre dominated by m
Episode 24: What will 2022 bring to mobile games?
In this episode of the Mobile GameDev Playbook, we look at what 2022 might have in store for the mobile game industry across the US, China and Japan. Host Jon Jordan is joined by GameRefinery by Vungle’s chief game analyst, Kalle Heikkinen, to discuss upcoming trends and changes in mobile games in 2022, as well as anticipated releases throughout the forthcoming year.You can now find The Mobile Gam
Episode 23: 2021 Retrospective with the GameRefinery Analysts
As we wrap up the end of the year, this episode of The Mobile Gamedev Playbook looks back at what 2021 brought to the mobile gaming industry in the US, China and Japan. We delve into the key trends to come out of this year, including the rise of renovation mechanics, collaboration events and popular IPs. Host Jon Jordan is joined by GameRefinery by Vungle’s analysts, Teemu Palomäki and Wilhelm Vou
Episode 22: Why diverse teams make better mobile games with HiDef
In this episode of The Mobile Gamedev Playbook, we’re looking at diversity in the mobile games industry and how having a culturally and ethnically diverse team helps build better mobile games. Co-founder and Head of Analytics at GameRefinery, Joel Julkunen, shares his expertise on player motivations and expanding your player base by adding features that cater to wider audiences. He is joined by th
Episode 21: Concerts, collabs and KFC: The wonderful world of seasonal events in mobile games
In this episode, GameRefinery looks at the craziest events this year, from Genshin Impacts’ collab with KFC to Roblox Lil Nas X digital concert.GameRefinery Analysts Kalle Heikkinen and Wilhelm Voutilainen join host Jon Jordan to discuss the wonderful world of mobile game events, including the mechanics behind LiveOps and utilising the same framework for multiple events, the benefits of collaborat
Episode 20: The toxic content dilemma “Can AI help moderate in-game chat?” with Utopia Analytics
In this episode of The Mobile Gamedev Playbook, we're looking at the use of AI moderation in social gaming. GameRefinery analyst and podcast regular Kalle Heikkinen joins host Jon Jordan to kick off the podcast with all things social, including the emergence of social hangout areas and the rise of social features in mobile games. While social features create endless opportunities for games to
Episode 19: The metaverse & mobile gaming with RP1
In this episode of The Mobile Gamedev Playbook, we’re exploring all things metaverse. The idea of the metaverse has caught on across the tech industry over the last decade, with tech giants seemingly in a race to make it a reality.CEO and co-founder of RP1, Sean Mann, joins host Jon Jordan to discuss how close the metaverse is to becoming a reality, what it might look like, how it’ll affect mobile
Episode 18: What has happened in the mobile games industry so far? With GameRefinery by Vungle’s Analysts
As we wrap up the first half of 2021, in this episode of The Mobile Gamedev Playbook, we have asked our analysts to spell out what have been the biggest mobile trends and games of the year so far! GameRefinery by Vungle's own Erno Kiiski, Wilhelm Voutilainen, and Kalle Heikkinen join host Jon Jordan to discuss how hybrid game mechanics and particular market trends have rocketed new games to t
Episode 17: Designing Your Audience for Mobile Games with Richard Bartle
We are a bit starstruck in this episode of The Movile GameDev Playbook, with guest Richard Bartle! Listen in to learn more about best practices for audience design, taxonomies of players and how they can help developers design better, more engaging mobile games. Richard joins the podcast to discuss his impressive career, including how he created the Multi-User Dungeon - or simply MUDs - the forebe
Episode 15: Tools, tips, and tricks to design winning mobile games with PickFu & Mojiworks
In this episode of The Mobile GameDev Playbook, we’re discussing how to utilize player insight to help build better games. We look into the tips, tools, and techniques game developers can use to understand what their players want so that they’ll keep coming back for more.Market-research platform PickFu joins this episode to discuss how game developers have collected user feedback using their servi
Episode 14: Maximise ROI on Ad Monetization With Kolibri Games
In this episode of The Mobile GameDev Playbook we discuss the common struggles game developers face when monetizing their games and provide some top tips to ensure optimal ROI on mobile gaming ad monetization. We also take a deep dive into the current mobile app monetization strategy and how it might change post IDFA. Will high IAP monetization games survive the change? Kolibri Games brings their
Episode 13: Mobile GameDev Awards 2021 Winners - What is their secret? Featuring Luna Labs
Episode 13 brings you insight into the winners and finalists of GameRefinery’s very first Mobile GameDev Awards in 2021. These new annual awards aim to reward design and innovation in the mobile game industry by developers in the US, China and Japan. In this episode, GameRefinery’s analysts and partner judge from Luna Labs discuss a few of the award categories and what made the winners stand out f
Episode 12: What’s in store in 2021 for the mobile gaming industry?
In this first podcast of 2021, The Mobile GameDev Playbook unveils what might be in store for the new year and the mobile gaming industry - it’s a fully packed episode! We discuss how the pandemic’s development might affect industry growth in 2021 and how gaming habits might evolve in the post-COVID era. We also explore future potential trends for the Match 3 genre, the expansion of the casual gam
Episode 11: 2020 Retrospective with the GameRefinery Analysts
As the end of the year approaches, this episode of the MobileGameDev Playbook will take a look back at what 2020 has had to offer the mobile gaming industry. We’ll delve into the key trends to come out of this eventful year, including the rise of social mechanics, changes to location-based AR games to fit COVID lockdown restrictions, as well as some of the secrets behind Genshin Impact’s success.
Episode 10: Game Economy Design and Monetization with The Mobile Game Doctor
In the latest episode of the Mobile GameDev Playbook, we examine what it takes to design a profitable game economy. We uncover the best monetisation strategies for mobile game developers, as well as how to plan and execute these strategies to boost a free-to-play mobile game’s potential revenue. From the planning of in-game economic structures to applying an enticing value exchange for players, th
Episode 9: IDFA and the future of the Mobile Gaming Ad Industry, featuring AdColony
Apple shocked the mobile advertising world this summer when it gave a two months’ notice of a seismic change in how mobile advertising campaigns would be targeted, measured and evaluated with the arrival of iOS14 and IDFA changes. Luckily, with these changes now likely taking place in early 2021 instead, mobile game developers and advertisers have some more time to plan accordingly and explore new
Episode 8: Social Games: What are the social must-have features that help create global hits? Featuring Teatime Games
Social Games are the hot topic for Episode 8 of the Mobile GameDev Playbook, where we delve into understanding what the must-have features that help create global hits are. We are joined by the expertise of Teatime Games who will share the lessons learnt from their amazing success with mobile game 'QuizUp', which has now accumulated over 100 million downloads. As well as talking about fe
Episode 7: Getting to Grips with the RPG Genre with Facebook Gaming
Drawing from insights gained from Facebook and GameRefinery's brand new report on mobile gaming genres, this episode of the Mobile GameDev Playbook delves into the popular RPG Genre. Titled 'Genre and great games - Understanding Audiences and Designing Better Mobile Games', the report provides valuable genre-level insight across mobile games in the US, UK, South Korea and Japan. Wi
Episode 6: Understanding Player Motivations and Archetypes with Rovio and Fundamentally Games
Episode 6 of The Mobile GameDev Playbook looks at player archetypes and motivations and how these essential insights are being factored into game development. The podcast explores how game designers develop insight into their player types, as well as some of the most recent developments in player types and motivation metrics. Podcast guests are Rovio and Fundamentally Games, help provide further i
Episode 5: COVID-19's Mobile Gaming Boom with GameAnalytics
Join us for Episode 5 of The Mobile GameDev Playbook as we focus the Coronavirus pandemic, how it has impacted developers and how they’ve adapted their games during the last few difficult months. The podcast also examines how the virus has generally affected the mobile gaming industry. We’re also joined by GameAnalytics who unearth some fascinating insights around insights traffic rates, age-speci
Episode 4: How to Create Chart-Topping Casual Games with PeopleFun
Episode 4 of the Mobile GameDev Playbook takes on casual gaming. Joined by PeopleFun, we are taking a close look at the well-known free-to-play favourite, WordScapes. We delve into understanding what makes this mobile game so successful and what are the lessons learnt from generating over 5000 levels. What's more, we will also discuss how they managed to scale up their content and what their
Episode 3: The lowdown on Licensed IPs with Ludia
In this episode of the Mobile GameDev Playbook, we take a look into the challenges faced by game developers when working with licensed IP. With a specific focus on design and feature consideration, we also discuss how licenses have affected mobile game sales in different countries, such as the US and China.Host Jon Jordan is joined by regular guest, GameRefinery's Chief Analyst Joel Julkunen
Episode 2: Perfect World talks Chinese Games
Welcome to episode 2 of the Mobile GameDev Playbook. In this episode, we delve into the Chinese mobile game market, what some of the latest game feature trends are as well as what makes Chinese mobile players tick. This month, host Jon Jordan is joined by regular guest, GameRefinery’s Chief Analyst Joel Julkunen along with special guests Georges Dry and Dean Zhao from Chinese game publisher and de
Episode 1: 2019 Gaming Retrospective and 2020 predictions!
Welcome to the Mobile GameDev Playbook! In this first episode, we review the main game development trends in 2019 and what to expect in 2020! Host Jon Jordan is joined by Chief Game Analyst at GameRefinery Joel Julkunen, and a special guest from Square Enix, Albert Custodio Martinez, to provide insights into what makes a good mobile game.
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