The GEO Blueprint: AI Search
The GEO Blueprint: AI Search is a podcast about Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) in the post-SEO era. It explains how to get cited in AI-synthesized answers from tools like SearchGPT, Perplexity, and Gemini. Each week, host George Vlasyev interviews experts about AI visibility, entity authority, and citation frequency. The show is aimed at marketers and brand leaders who want a roadmap for winning in generative search.
Episodes
Surfer SEO Co-Founder: How to Win AI Search | Michal Suski
In this episode of The GEO Blueprint, Michał Suski, co-founder of Surfer SEO, breaks down Generative Engine Optimization (GEO) and how brands can rank inside AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn why writing for AI requires a different mindset than writing for humans, how the token economy is shifting content strategy, why traditional link building metr
GEO, AI Search & Partner-Led Growth | Tye DeGrange - RoundBarnLabs
Tye DeGrange—founder and CEO of Round Barn Labs—joins me to break down how partner-led growth and AI search are transforming digital marketing strategy. As traditional ad channels get noisier and search algorithms evolve with AI, building sustainable customer acquisition requires a shift toward collaborative, technology-driven channels. Tye shares actionable insights on how to integrate AI tools i
AI Search is Replacing Traditional SEO: How to Win with AEO & GEO | Ruan Marinho
Is traditional SEO dead? In this episode of the Geo Blueprint, host George sits down with Ruan Marinho (founder of Develomark) to uncover how AI search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are changing local search forever. Discover how users are shifting from traditional Google searches to asking LLMs like ChatGPT, Grok, and Claude for business recommendatio
CMO of PartnerStack: How to Optimize Your Brand for AI Search & LLMs | Tyler Calder
Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, Claude, and Perplexity for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Tyler Calder, CMO of PartnerStack, breaks do
AI Search Optimization: How to Rank Your Brand in the Age of GEO | Chirag Kulkarni
Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking ChatGPT, Gemini, and Claude for direct answers. If your brand isn't showing up when AI recommends "the best" in your category, you're missing out on the fastest-growing channel in digital discovery. Chirag Kulkarni, founder of Taco.co, breaks down exactly
The AI Search Strategy Every CMO Is Missing | Noah Greenberg
Traditional SEO is changing. In the AI-driven search era, users aren't just clicking blue links anymore—they're asking conversational engines like ChatGPT, Claude, and Gemini for direct answers. If your brand isn’t showing up in third-party citations across authoritative news sites, your business is effectively missing out on the future of digital discovery. Noah Greenberg has the exact di
How to Reverse-Engineer AI Search: The GEO Playbook with a Former Microsoft Copilot Engineer | Alp Aysan
Traditional SEO is changing. In the AI-driven search era, users aren't just clicking links anymore—they're asking conversational engines for synthesized answers. If your brand isn’t showing up directly in LLM citations, your business is effectively invisible. Mehmet Alp Aysan has the playbook to reverse-engineer generative engine optimization (GEO) and win the future of digital discovery.✅
AI Search 101: How to Train LLMs to Recommend Your Business | Vadi Efe
Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, users aren't even visiting traditional websites anymore—they're asking Gemini and Claude for the answers. ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/QY0DvYIn this episode, George Vlasyev sits down with Vadi Efe, Founder of Busylike, an AI-first marketing agency brand act
How to Rank #1 on AI Search Engines: The Future of SEO | Arjun Mahadevan
Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, users aren't even visiting traditional websites anymore—they're asking Gemini and Claude for the answers. If your brand isn’t showing up directly in LLM citations, your business is effectively invisible. Arjun Mahadevan has the playbook to reverse engineer AI search engine optimization and win the future of di
The Truth About AI Search: Ranking #1 on Google Means Nothing If You're Not Everywhere | Michael King
Ranking #1 on Google used to be the ultimate SEO milestone. In the AI-driven search era, it’s just table stakes. If your brand isn’t visible across the entire web ecosystem—from ChatGPT and Perplexity to Reddit and YouTube—you’re effectively invisible. Michael King has the playbook to fix it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/E0RBPeIn this episode, George Vl
The Truth About AI Search: 58% Less Clicks But More Conversions? | Patrick Stox
AI search sends less traffic than traditional search, but the traffic it sends is highly qualified. Patrick Stox has the data to prove it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/xJro6kIn this episode, George Vlasyev sits down with Patrick Stox, Product Developer and Technical SEO Expert at Ahrefs, an industry-leading SEO platform that recently studied 75,000 bran
GEO: The New Rules of SEO in the AI Era | Jason Patel
AI search sends less traffic than Google, but the traffic it sends converts at a higher rate. Jason Patel has the data to prove it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/MK2yvqIn this episode, George Vlasyev sits down with Jason Patel, founder of OpenForge, an AI search analytics platform that helps brands track and win visibility across ChatGPT, Gemini, Perplex
SEO Expert: We Analyzed 3 Billion Sessions and Here's What We Found About AI Search | Patrick Reinhart
Only 1% of website traffic comes from LLMs right now and Patrick Reinhart has the 3 billion session study from Conductor to prove it.In this episode, George Vlasyev sits down with Patrick Reinhart, VP of Professional Services at Conductor, where he has spent nearly 11 years helping enterprise brands navigate the intersection of SEO, data, and now AI search. With 23 years in the industry, Patrick l
Wix's Head of AI Search: What 300M Websites Are Teaching Us About Agentic Shopping | Crystal Carter
300 million websites. One of the most unique vantage points on AI search in the world.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/2RyML7In this episode, George Vlasyev sits down with Crystal Carter, Head of AI Search and SEO Communications at Wix, where she helps shape how hundreds of millions of websites navigate the shift from traditional SEO to AI search visibilit
The Search Expert: Why The Old Internet Is Over (And What Is Replacing It) | Bastian Grimm
The internet as we know it is changing faster than most brands realize. And the window to adapt is shorter than anyone wants to admit.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/n4PoZAIn this episode, George Vlasyev sits down with Bastian Grimm, CEO of Peak ACE, a performance marketing agency based in Berlin with over 25 years of experience in SEO and digital marketi
Why Your Google Traffic Is Dying (And What's Replacing It) | John Campbell
Google traffic is declining. AI search is rising. And most brands have no idea what to do about it.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/0GyAMRIn this episode, George Vlasyev sits down with John Campbell, Head of AI and Innovation at ROAST, a digital marketing agency with offices in London, New York and Cape Town. John has spent the last few years building one
Stop Tracking 10,000 Prompts. Here's What Actually Works | Genie Jones
Most brands are tracking thousands of prompts and getting data that tells them almost nothing. There is a better way.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/Agn21oIn this episode, George Vlasyev sits down with Genie Jones, Knowledge Graph and Entity SEO specialist at InLinks, where she has spent years helping brands strengthen their topic associations, internal l
AI Search Is Picking Winners Right Now — Are You One of Them? (ft. Yaser Ayub)
Everyone wants to know how to appear in AI search. Most of the advice out there is noise. Yaser Ayub is one of the few people actually testing what works.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/QYA4xoIn this episode, George Vlasyev sits down with Yaser Ayub, founder of Rayze Digital, an SEO and AI search agency helping brands build lasting visibility the right wa
I Would Call Bullshit: The Truth About AI Visibility Guarantees | Gareth Bull
Most people selling AI visibility guarantees have no idea what they're talking about. And Gareth Bull has been in SEO long enough to spot the difference.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/PzR4qQIn this episode, George Vlasyev sits down with Gareth Bull, founder of Bulldog Digital Media, a link building and SEO agency, and co-founder of Email Octopus, a S
From SEO to GEO: How a Global Agency Is Navigating the AI Search Shift | Antoniya Darova
Traffic is no longer the right KPI for AI search. And most brands haven't figured that out yet.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/KBO4Y9In this episode, George Vlasyev sits down with Antoniya Darova, Senior SEO and AI Search Specialist at Dentsu, one of the world's largest media and marketing agencies, where she leads a £2 million+ SEO portfolio acro
The 60% Click Collapse: What AI Overviews Are Doing to Your Traffic | Gerry White
Position #1 on Google. Millions of impressions. 0% clicks. Welcome to SEO in the age of AI overviews.✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/3kyoMdIn this episode, George Vlasyev sits down with Gerry White, an SEO consultant with over 25 years of experience — having started in the industry before Google even existed. Gerry works with international, local, and ent
How to Build a Seven-Figure Community Before You Have a Product | Jared Robin
How do you build a company that doesn't just compete — but creates an entirely new market?✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/6knoRGIn this episode, George Vlasyev sits down with Jared Robin, co-founder of Rev Genius — a 60,000-member community of go-to-market professionals — and founder of Audience Stack, where he advises early-stage founders on market c
Stop Optimizing for Google. Start Optimizing for AI (GEO) | Natalie Marcotullio
Is SEO dead, or is it just evolving into something entirely new?✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/JkO4ZEIn this episode, we sit down with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, to deconstruct the shift from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and AI Engine Optimization (AEO).Na
The Man Who Makes Brands Famous on ChatGPT, Gemini & Perplexity
What happens to your brand when people stop Googling and start asking AI?In this episode, George Vlasyev sits down with Mostafa ElBermawy CEO & Founder of Goodie AI and one of the earliest practitioners of Generative Engine Optimization (GEO). ✅ Win AI visibility — try Semrush free for 14 days: https://semrush.sjv.io/MK2yEoMostafa has been working in AI search visibility for over two years, he
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