Built for Business
Built for Business is the American Institute of Architects (AIA) podcast about the business side of architecture. It explores firm leadership, practice management, client relationships, and strategies for building profitable, thriving practices. Hosted by Rachel Gresham and Ali Alsaleh, the show offers insights for architects and design professionals.
Episodes
Elevate your Value Through Storytelling with Dez Joslin and Katelyn Litalien of Enarche
How can architects win more work by telling better stories? Brand, marketing, and business development experts Dez Joslin and Katelyn Litalien of Enarche explore how firms can move beyond project facts, industry jargon, and fee-driven conversations to communicate the real value they bring to clients. From making the client the hero to capturing stories throughout a project, they share pra
Generating Wealth through Development and Investment with Joshua Zinder, AIA and Chris Farnum, AIA
What if architects stopped working for developers and started becoming developers themselves? Joshua Zinder of JZA+D and Chris Farnum of Studio Hillier explore how adding development to an architecture practice can unlock new revenue streams, greater creative agency, and long-term wealth creation. They share practical advice on evaluating opportunities, understanding pro formas, building
Taking Calculated Risk and Promoting Transparency in Practice with Halie Chandler, AIA and Blake Daniels, AIA
Can transparency be a competitive advantage? Blake Daniels and Halie Chandler of DanielsChandler discuss how they built a thriving architecture firm by sharing business metrics with employees, embracing calculated risk, and creating a culture where everyone understands how the business works. Their approach challenges traditional firm leadership and offers a roadmap for sustainable growth
Expanding the Value of Architecture beyond Traditional Practice with Brad Lukanic, AIA
Architecture firms can’t rely on the same playbook forever. Brad Lukanic, CEO of CannonDesign, discusses growth through innovation, the power of strategic frameworks over strategic plans, building long-term client relationships, and why AI may reshape how architects work, but not why they matter.
Driving Business Performance through Integration and Sustainability with Wendy Rogers, FAIA
How do you build a firm that lasts and leads? Wendy Rogers, CEO of LPA and leader of the 2025 AIA Architecture Firm Award recipient, shares how a commitment to sustainability, integrated practice, and people-first culture helped transform LPA from a 40-person firm into a nationally recognized design leader. From business strategy and resilience to innovation and long-term growth, Wendy of
Welcome to the AIA: Built for Business podcast
Why do so many architects struggle with business, and what can be done about it? In this inaugural episode of AIA Built for Business, hosts Rachel Gresham, AIA,MBA and Ali Alsaleh, Assoc. AIA introduce the podcast, share their personal journeys through architecture and entrepreneurship, and explore the business acumen gap facing the profession. They discuss why firm culture, project manag
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