The GrowOrtho Podcast
The GrowOrtho Podcast is a show for orthodontists and dental practice owners who want to attract more patients and run their practice more like a business. Produced by the marketing agency HIP Creative, it works through practical questions such as which systems streamline operations, how to be more effective at marketing, and how to measure results to see what is actually working. Episodes draw on conversations with orthodontists, dentists, practice managers, office staff, and consultants. A recurring theme is the Patient Acquisition & Retention Framework, which maps the patient experience from the first phone call through the procedure of interest.
Episodes
Why Most Orthodontists Get Their Commercial Leases Wrong
More than 90% of dentists and orthodontists negotiate their office real estate with no representation, and it costs them. Colin Carr explains that lease renewals are the single transaction where healthcare providers lose the most money, with the average practice leaving a couple hundred thousand dollars on the table, and roughly $300,000 on a standard 10-year lease for a 3,000-square-foot space. H
Dental/Orthodontic Website Visitors Aren't Booking? You're Missing This!
Most orthodontic and dental websites rank fine and still bring in almost no new patients. Luke Infinger and James Kuck break down what separates the best orthodontic websites from the ones costing practice owners money every month.
Here's what they cover:
- The SEO basics most practice sites still get wrong, starting with page titles that just say "Home"
- Why the doctor page is the second-most-vi
The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75%
Episode: The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75%
Show: GrowOrtho
Host: Luke Infinger, Founder and CEO, HIP Creative
Guests: None (solo episode)
Published: [07-13-2026]
Last updated: [07-13-2026]
Summary: Luke Infinger argues that treatment coordinator performance is a mindset problem before it is a training problem, and he lays out six shifts that change it. Only 2
The Brand Strategy Mistake Costing Your Dental Practice Patients!
Most practice owners think they have a marketing problem. In this GrowDental session, HIP co-founder and CEO Luke Infinger argues they have a congruence problem: a gap between how good a practice actually is and how good patients think it is before they ever walk in. He calls the fix the congruence effect, the alignment between your clinical reality and your brand perception. When the two match, p
After Growing 500+ Ortho & Dental Practices, Here's What Works in 2026!
Most dental and orthodontic marketing fails because of the order, not the effort. Practices jump to paid ads before their brand, website, and local presence can carry the weight. Luke Infinger breaks down the exact order that turns marketing spend into new patient starts.
FREE RESOURCE: Practice Profit Diagnostic → https://practiceprofitdiagnostic.com/
See where your practice is losing patients be
Your Orthodontist SEO Plan Isn't Good Enough (here's why)
Every orthodontist who talks to us eventually asks the same thing: how do I rank number one for "orthodontist in my city," and how do I stay there? Local SEO for orthodontists is not a single trick. It is on-page work on your website and Google Business Profile, then authority built through link building, applied in the right order for the footprint your practice actually has.
This post breaks dow
Local SEO for Dentists: The Strategy Everyone Gets Wrong
Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs?
The difference is rarely clinical skill.
It is visibility.
Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. Th
Your Old SEO Methods Don’t Work Anymore | Here’s Why
The Rule That Broke
For a decade, SEO had one simple goal: rank higher than everyone else.
That rule just died.
Patients are not typing “orthodontist near me” and clicking through five websites anymore. They are asking ChatGPT. They are reading Google AI Overviews. They are using conversational tools that skip the ten blue links entirely.
Here’s what most practices have not reali
Why Orthodontic Objections Disappear When You Do This!
You just walked a patient through the perfect treatment plan. The clinical exam went smoothly. Your explanation was clear. The parent nodded along. Then you open the financial folder and watch their face change.
“This feels like a lot of money.”
Your stomach drops. Your mind races through rebuttals. You feel the conversation slipping away.
Here’s what most treatment coordinators
Patients Keep Saying No? Here’s What You’re Missing
Your team thinks they’re selling braces.
They’re wrong.
What patients actually buy is certainty. Certainty about cost, timing, next steps, and whether they’re making the right call for their kid or themselves. When you don’t create that certainty fast, you get the same complaints every practice has: they ghosted us, bad lead, they said they needed to think about it, they pr
Reddit Q&A – Your Dental Practice Is Bleeding Patients (And Marketing Isn’t the Problem)
In this episode of the GrowDental podcast, Luke dives into the r/Dentistry subreddit to answer real questions from practice owners struggling with marketing and growth. What emerged from those conversations is a framework that challenges everything most dentists believe about their biggest constraint.
Get your copy of the Practice Paradox and the Personality Assessment: https://ion.agency/practice
Why Patient Experience TRUMPS Technology in Orthodontics
Orthodontists pour millions into technology, systems, and clinical training. Those investments matter. But zoom out and look at which practices actually grow year over year. The differentiator is not the scanner, the wire sequence, or the aligner system.
The practices that grow treat patients like people, not procedures.
In a world full of convenience, automation, and self-checkout everything, gen
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