Masters of Storytelling
Masters of Storytelling is a podcast from BRC Imagination Arts about legendary people, ideas, and strategies that have redefined storytelling across media, from books and film to boardrooms and physical spaces. Hosted by BRC's Director of Strategy Maya Guice, each episode features candid conversations with accomplished storytellers. Guests share their unique points of view, atypical career paths, lessons in grit, and insights into how they apply storytelling principles to their own creative practice and process.
Episodes
How to Shape a Legacy Part 4: Legacy at Work
In Part 4 of our mini-series, 'How to Shape a Legacy' we wrap up the season with a story about legacy at work. In Part 1 we started to define legacy, in Part 2 we talk what it means for business, in Part 3 we discuss legacy in culture....in Part 4, we're taking a look at the creative legacy BRC enjoys. In this episode, our host, Maya Guice, talks to BRC Founder, Bob Rogers, about what he think
Samara Bay: It's Time to Tell Your Story
As we've discussed a lot on this show, a story is many things at once. But a story does not exist without a storyteller. Today's episode is about the stories we tell ourselves, about ourselves, that in turn, define who we are. How we show up in the world has a big influence on whether the world hears us. And if they can't hear us, how could we possibly make them care? Put differently, the storie
How to Shape a Legacy Part 3: The Stories We Share
In part III of our mini-series, 'How to Shape a Legacy' we're leaning into legacy as it applies to community and more broadly, culture. In part I we started to define legacy, in part II we talk what it means for business, and in part III we're leaning into how people—one by one, bit by bit—feed the stories we tell ourselves about who we are. How do these stories shape our collective identity and h
How to Shape a Legacy Part 2: Passing the Torch
In Part II of our mini-series 'How to Shape a Legacy', we focus on legacy as it applies to businesses and brands. In this episode, Maya talks to BRC Chief Creative Officer, Christian Lachel, about the closest thing a brand can have to having a soul: a set of values, that lend to a series of decisions, actions, and events that become the lessons we impart, and hopefully, the stories that we tell wh
Krista Berger: Play that Inspires Limitless Potential
If there's one thing kids do better than adults, it's play. As the playwright and political activist George Bernard Shaw once said, "We don't stop playing because we grow old; we grow old because we stop playing." Who needs Botox when you have Barbie dolls? Speaking of Barbie... can you think of another brand that has evolved as much over the past 65 years? Barbie is unique in that, over those 65
How to Shape a Legacy Part 1: A Call to Action
Legacy. It may seem like just a simple word, but it carries immense weight. It's the kind of term that makes you pause, take a deep breath, and ponder your lasting impact on others, your community, and the world at large. It can feel overwhelming, but don't worry—we're here to break it down! Welcome to "How to Shape a Legacy," a new Masters of Storytelling miniseries, where we break down what le
Ryan Patel: Questions that Change Things
A go-to authority on global business, economics and geopolitics, digital transformation, and corporate governance, global trade, Ryan Patel is so smart, he's never been afraid to ask the stupid questions. These days, he's doing it on TV, appearing on networks like CNN, BBC, Fox Business, CNBC, The Hill, and Yahoo Finance. He's frequently featured in publications like the New York Times, Forbes, an
How to Tell a Sports Story PT 4: It Takes a Village
In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob Mc
How to Tell a Sports Story PT 3: Recreating the Magic
In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob Mc
Joe Pine: Beyond The Experience Economy
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In 1999 Joe and his partner James H. Gilmore wrote the best-selling book 'The E
How to Tell a Sports Story PT 2: The Business Case
In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob Mc
How to Tell a Sports Story PT 1: Human Excellence
In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob
Victoria Taylor: Creating "The Only"
Victoria Taylor is Experience Partner to hospitality, tourism, cultural destination, and luxury experience brands. She works with her clients to create unique experiences that impact people, profit and planet whilst proofing for the future. Fascinated with traditional craftsmanship and "maker" based hospitality experiences that delve into the origins of people and place, she has an insatiable c
Bonus: Telling Storytellers' Stories—A Peak Behind the Scenes
In the final bonus episode of season one, Maya sits down with Dylan Agajanian, composer, editor, mix-er, master-er, audio engineer, and the person entirely responsible for this podcast sounding 'real'. Since starting work on this podcast at the end of 2021, Maya and Dylan have become good friends, a friendship born from a uniquely joyous creative collaboration. To wrap up season one, the two met
Bonus: Bob Rogers and Deep Story
To follow up on her interview with Joe Rohde, former Disney Imagineer and experience architect of Virgin Galactic, Maya talks to Bob Rogers, the man who puts the 'B' 'R' in 'BRC'. Founder and chairman of BRC Imagination Arts, Bob is our Master of Storytelling. Over the course of his 50+ year career, Bob has developed two patents, has won over 500 international awards for creative excellence with
PART II — Joe Rohde: Exploration, Deep Research, & Narrative Placemaking
Joe Rohde is an artist, explorer, and creative executive. Over the course of his 40 year career with the Walt Disney Company, Joe worked at Imagineering, the creative arm that designs and builds everything from cruise ships, theme parks, rides and attractions, hotels, and infrastructure systems for the company's theme parks and resorts. During his tenure, he oversaw several projects, including Dis
PART I — Joe Rohde: Exploration, Deep Research, & Narrative Placemaking
Joe Rohde is an artist, explorer, and creative executive. Over the course of his 40 year career with the Walt Disney Company, Joe worked at Imagineering, the creative arm that designs and builds everything from cruise ships, theme parks, rides and attractions, hotels, and infrastructure systems for the company's theme parks and resorts. During his tenure, he oversaw several projects, including Dis
Bonus: Bernard Semerdjian and Creating the Thing You Want to See
In this bonus episode, Maya talks to Bernard Semerdjian, an incredible graphic designer, art director, experience designer, and mensch. The two sat down a couple of weeks ago to talk about Maya's interview with concept artist and art director Philip Boutté Jr., world building, and what it means to create the thing that you would like to see in the world. For more information about Bernard: https:
Phillip Boutté Jr.: Character Design, Costume Design, and the Permanence of Practice
Phillip Boutté Jr. is a concept artist within the costume designers guild. He's worked on a multitude of different blockbuster projects—films like Black Panther, Inception, Once Upon a time in Hollywood, Bohemian Rhapsody, Captain America, Hunger Games, The Greatest Showman—and as a production designer on musical tours and music videos for artists likeMadonna, Ariana Grande, The Black Keys, and P
Bonus: Brad Shelton and Pulling Inspiration from Various Mediums
In episode in five Maya interview Abigail Rosen Holmes, a lighting and production designer for concerts, special events, and installations. She's worked artists like Phish, The Cure, Janet Jackson, The Cure, CHER; for companies like Disney, Nordstrom; and on projects the span from the High Roller Observation Wheel at Caesar's in Vegas to Pink Floyd's 'The Wall,' which was performed live at the sit
Abigail Rosen Holmes: Storytelling with Light & Media
Abigail Rosen Holmes is a lighting, video and production designer who's worked on live concerts, special events, and installations for artists like Phish, The Cure, Janet Jackson, The Cure, Cher; for companies like Disney and Nordtrom; and on projects the span from the High Roller Observation Wheel at Caesar's in Vegas to Pink Floyd's 'The Wall,' which was performed live at the site of the Berlin
Bonus: Cara Pico and Building Design Teams
In Maya's interview with Chris Do, an Emmy award-winning designer and director, the two discuss business storytelling, brand strategy, finding your purpose, and the importance of doing what you love. To follow up on this conversation, Maya spoke to Cara Pico, BRC's Design Studio Director. She leads all of BRC's casting and recruitment, studio operations, and supports practically every department a
Chris Do: Storytelling in Business and Design
CEO and Chief Strategist of Blind Inc, Chris Do has lectured all over the world. Storyteller, businessman, designer, teacher, and creative strategist among other things, Chris has spent over 15yrs teaching at schools like ArtCenter College of Design, Otis College of Art and Design, and has reached millions through his second company, The Futur—an online education platform with close to 2M subscrib
Bonus: Matthew Solari and Writing for Immersive Experiences
In this Masters of Storytelling bonus episode, Maya talks to Matthew Solari, Vice President and Creative Director at BRC, about themes discussed in Maya's interview with Margaret Kerrison, Senior Experiential Creative Lead, Story Development at Airbnb(Episode 4). A writer in his own right, Matthew is incredible at blending scholarship with the art of showmanship, translating otherwise complex or
Margaret Kerrison: Writing For Real And Imagined Worlds
Born in Indonesia and raised in Singapore, Margaret Kerrison is a Creative/Story Lead for immersive experiences and brand narrative. Her goal is to help teams THINK BIG when it comes to developing and sharing compelling stories with the world. A disruptive thinker with 14 years of experience building award-winning projects from the ground up, she's consistently challenging the status quo, asking "
Bonus: Edward Hodge and Music in Immersive Experiences
In this Masters of Storytelling bonus episode, Maya talks to Edward Hodge, Vice President and Creative Director at BRC, about themes discussed in Maya's interview with Emmy award-winning pianist and composer Kris Bowers (Episode 3). Edward's what some people call a 'technical wizard'. The man with the magic wand, he's often responsible for bringing our shows to life using integrated technical sy
Kris Bowers: Translating Emotion to Sound
An Emmy Award-winning composer and pianist, Kris Bowers has mastered the art of translating emotion to sound. From Bridgerton to Space Jam, Green Book, and most recently, King Richard, the Juilliard-educated pianist has established himself at the forefront of Hollywood's emerging generation of genre-defying composers. Born and raised in Los Angeles, Kris first made a name for himself in 2011, whe
Bonus: Christian Lachel and Branded Destinations
In this Masters of Storytelling bonus episode, Maya catches up with Christian Lachel, Chief Creative Officer at BRC Imagination Arts, to discuss Corona Island and the art of science of branded destinations. One of today's most important thought leaders in the experiential space. Christian has led the strategy, design, and production of some of the world's most successful branded destinations in
Gabor Harrach: Branded Content and Community-Led Storytelling
From theatre to journalism and now branded entertainment, Gabor Harrach has never been afraid to reinvent himself. A content marketing consultant, Gabor has spent years helping global brands build content portfolios that speak entertain, and inspire as much as they drive business impact. Gabor builds content studios for global brands and media companies and is widely recognized as a key contribu
Bonus: Carmel Lewis and Creative Leadership
In Maya's interview with Chris Copeland, Director and Producer at Dreamworks, they discuss — among other things — what it means to live authentically, how that lends to his role leading creative teams, and why diverse teams tend to tell better, more interesting stories. In many ways, the conversation reminded Maya of countless chats she's had with Carmel Lewis, Executive Vice President and Exec
Chris Copeland: People Over Everything
Chris Copeland is uniquely himself. Born and raised in Chicago, IL, Chris grew up inspired by graffiti, comics, his siblings, and was moved to tell stories with pen and ink from a young age. Chris moved to LA in 2009 where he would break into animation as a storyboard artist at Warner Bros Animation. After years of successfully navigating around the industry and learning storytelling at various
Introducing: Masters of Storytelling
What's the most powerful way to put an idea into the world? A good story. And behind all the stories we love are human beings: storytellers. BRC Imagination Arts presents Masters of Storytelling, a new podcast about the legendary people, ideas, and strategies that have redefined how we think about storytelling, across every medium: from books to the board room, film to physical spaces. Hosted by B
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