Your Path to Book Publishing
Your Path to Book Publishing is a podcast for nonfiction business and self-help authors who want to publish with purpose. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, it walks through the five phases of the author journey: book development, publishing, author branding, launch and marketing, and beyond the book. Each bite-sized episode helps listeners choose between self-publishing, hybrid, and traditional paths. It also covers how to market a book effectively and use it to grow visibility, sales, clients, and speaking opportunities.
Episodes
How to Self-Publish Your Business Book and Build the Right Team
How do you self-publish your business book, and who do you need on your team? Josh Porter wrote most of The Last Human Marketer himself. It still took a ghostwriter, a copyeditor, a designer, and a launch team to get him to launch night in New York.In part two of a four-part series on publishing paths, Zach Kristensen walks nonfiction authors through what self-publishing really costs, what it pays
How to Land a Traditional Publisher for Your Business Book
How do you land a traditional publisher for your business book, and is it the right publishing path for you? Even Stephen R. Covey, backed by FranklinCovey and Simon & Schuster, had a book that didn't take off as expected.In the first episode of a four-part series on publishing paths, Zach Kristensen, Cofounder & CEO of Juxtabook draws on a decade at FranklinCovey to walk nonfiction a
We're Back: Choosing Your Publishing Path
After a two-month pause, Your Path to Book Publishing is back, and we're returning to the basics of how to publish a book. All October, we'll break down traditional publishing, self-publishing, hybrid publishing, and a bonus option, professional publishing, so nonfiction authors can choose the right path for their book.Coming up next week: traditional publishing. We'll cover who it&
How to Write a Book That Doesn't Sound Like Everyone Else's
Most nonfiction books on leadership and business are saying roughly the same thing — which means what sets yours apart has less to do with your idea and more to do with how you structure it and guide the reader through it. In this episode of Your Path to Book Publishing, Zach Kristensen closes out the month's series with the biggest takeaways from Juxtabook Press author Frank Rowe (The Leader
Is Your Book a Hobby or a Business? How to Monetize Your Expertise | Expert Guest: Peter Winick
Most nonfiction authors will never make real money from book sales — and if that's your plan, book marketing won't save you. In this episode of Your Path to Book Publishing, Zach Kristensen talks with Peter Winick, co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, about the business that should exist around your book — and why the
Write What Only You Can: Making Your Book Stand Out.
For nonfiction authors wondering how to make a book stand out in a crowded market, this episode is a masterclass in turning your unique expertise into a book that actually sells. Executive coach and Juxtabook Press author Frank Rowe joins Zach to share how he wove 40+ years of competitive rowing into his book The Leadership Stroke: — and why a narrow niche became his biggest publishing advantage,
4 Ways to Make Your Book Stand Out and Get Readers Talking
What makes one nonfiction book unforgettable while others get forgotten? In this episode, Zach Kristensen kicks off a month on how to make your book stand out — starting with a truth most authors miss: readers rarely remember your frameworks, but they always remember your stories. Whether you're self-publishing, hybrid publishing, or traditionally publishing, here are four practical steps to
How to Self-Publish a Book: 7 Lessons from Publishing My First Book
How long does it really take to write, publish, and launch a book? In this bonus episode, Zach Kristensen shares the honest, behind-the-scenes story of self-publishing his first book, Trust Me, I'm an Author — what worked, what he'd do differently, and the timeline lessons every nonfiction author needs before they hit publish.In this episode:Why a book is really about trust — and the thr
Why Knowing Your Audience Matters More Than Ever in Book Marketing
Book marketing is changing, and authors can no longer rely on the same tactics that may have worked in the past. With more content, more competition, and the rise of AI, it is becoming even more important for authors to know their audience, build trust, and create meaningful connection.In this episode of Your Path to Book Publishing, we wrap up the recent book launch series by looking at key takea
What Authors Need to Know About Book Launch Publicity Today | Expert Guest: Marissa Eigeenbrood
Book launch publicity has changed. Big media opportunities can still be valuable, but the most effective book marketing often comes from knowing your audience, understanding where they spend time, and showing up with consistent value.In this episode of Your Path to Book Publishing, we continue the book launch series with Marissa Eigenbrood, President and Partner of Smith Publicity. Marissa shares
A Book Launch That Builds Buzz, Reviews, and Business Opportunities | Author Guest: Josh Porter
A successful book launch does not happen by accident. It takes planning, focus, communication, and a clear understanding of what your book is meant to do after it enters the world.In this episode of Your Path to Book Publishing, we continue the book launch series with Josh Porter, author of The Last Human Marketer: Turning AI into Stories That Win Customers. Josh shares what it was like to turn hi
Your Book Launch Strategy Starts With Your Why
No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn’t be one-size-fits-all either.In this episode of Your Path to Book Publishing, we’re kicking off a new series on book launches and what authors need to think about before launch day arrives. Whether you’re self-publishing, hybrid publishing, or traditionally publishing, your launch should s
Author Habits That Help You Sell More Books and Build Reader Trust
Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and developing the consistency needed to make a lasting impact with your book.In this wrap-up episode of the author habits series, we look at the biggest takeaways from recent conversations with Todd Musi
How to Make Your Book More Memorable Through Storytelling
How do you make your book more than a collection of facts, ideas, or lessons?In this episode of Your Path to Book Publishing, Zach is joined by author, ghostwriter, editor, and screenwriter Platt Clark to talk about one of the most important author habits: learning how to create meaning through story.Platte shares why authors are not just in the information-sharing business. They are in the meanin
The Book Publishing Habits Successful Authors Learn Over Time
In this episode of Your Path to Book Publishing, we continue the author habits series with guests Jones Loflin and Todd Musig, co-authors of Juggling Elephants and Getting to It.Jones and Todd share what they’ve learned from both traditional publishing and self-publishing, including how they used a self-published version of their book to prove demand before landing a traditional publishing deal.Th
How to Build Better Author Habits Without Trying to Be Perfect
What habits actually help authors make real progress?In this episode of Your Path to Book Publishing, a new series on author habits begins with a look at how routines, consistency, and mindset shape progress across the author journey.The episode explores one of the most common beliefs people have heard about habits — that it takes 21 days to build one — and offers a more realistic perspective. Ins
What Your Author Brand Is Really Built On
What is an author brand really built on?This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations with Jill Schulman, author of The Bravery Effect, and branding expert Ty Schmidt. At the center of the discussion is a simple but important truth: an author brand is not built only through visuals, conte
What Actually Builds an Author Brand? Relationships, Reputation, and Showing Up | Ty Schmidt
Building an author brand can feel messy.You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent, and real.In this episode of Your Path to Book Publishing, Zach talks with Ty Schmidt about what actually helps people pay attention to your brand. Together, they unpack why branding is
Author Branding and Bravery: Move Forward Before You Feel Ready | Jill Schulman
What does bravery really look like for authors?In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect, about fear, uncertainty, and what it takes to keep moving forward as you write, publish, and build your author brand.Jill shares her journey from researching bravery in graduate school to publishing her book, growing her brand, and opening doo
What Author Branding Really Means for Nonfiction Authors
If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way.In this episode of Your Path to Book Publishing, Zach introduces a new series on author branding and explores what branding really means for nonfiction authors. He shares lessons from his own career, personal stories, and examples
How Book Publishing, Branding, and Marketing Work Together for Nonfiction Authors
If you’ve been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are.In this episode of Your Path to Book Publishing, Zach reflects on key insights from his recent conversations with Emily Crookston and Denise Thomas to show how book publishing, author branding, and book marketing influence one another
How Ghostwriting, AI, and Strategy Shape a Better Nonfiction Book | Expert guest Emily Crookston
If you’ve ever wondered whether you should write your book yourself, hire help, or use AI in the process, this episode is for you.In this episode of Your Path to Book Publishing, Zach talks with ghostwriter and author Emily Crookston about what it really takes to turn your ideas into a strong nonfiction book. They explore how ghostwriting, collaboration, strategy, and AI can all play a role in hel
How Publishing a Book Elevates Your Authority, Brand, and Speaking Opportunities | Denise M. Thomas
Many aspiring nonfiction authors hope that publishing a book will open new doors for their career.But what actually happens after you publish a book?For many coaches, consultants, speakers, and thought leaders writing a nonfiction book, publishing is about more than becoming a published author. It’s about building authority, strengthening credibility, and creating new opportunities to grow a perso
The 5 Phases of the Author Journey — Why It’s More Than Just Book Publishing
Many aspiring nonfiction authors think the journey is simple: write the book and publish it.But book publishing is only one phase of a much bigger author journey.In this episode of Your Path to Book Publishing, Zach Kristensen reviews the five phases every author navigates and explains why understanding the full picture can help you make better decisions about your book, your brand, and your long-
A New Chapter for Your Path to Book Publishing —And What It Means for Nonfiction Authors
After 130 episodes, it’s time for an evolution. In this episode, I’m pulling back the curtain on why we are shifting the format of the show and how these changes are designed to help you—the nonfiction author—navigate the "team sport" of publishing with more clarity and real-world insight.In This Episode, You’ll Discover:The Power of the "Team Sport": Why going it alone is the
You Don’t Want a Bestselling Book. You Want What It Brings You.
Almost every nonfiction author says it at some point:“I want to be a New York Times bestselling author.”It sounds ambitious. It sounds impressive. It sounds like the gold medal of publishing.But in this episode of Your Path to Book Publishing, the conversation goes deeper than the badge.Because bestseller status isn’t a trophy. It’s a tool.And tools only matter if they serve the right purpose.This
How to Choose the Right Book Idea: The First Step in Your Nonfiction Author Journey
Many nonfiction authors believe the first milestone of writing a book is finishing a draft.It’s not.In this episode of Your Path to Book Publishing, we explore the often-overlooked stage that determines whether your writing flows, your publishing decisions make sense, and your marketing actually connects.If you’ve ever felt overwhelmed by too many book ideas…If you’ve rewritten the same chapter mu
“I Don’t Know Where to Start My Book Publishing Journey” as a Nonfiction Author
Feeling stuck at the starting line of book publishing is more common than most authors realize.In this episode of Your Path to Book Publishing, the focus is on the real reason aspiring nonfiction authors feel overwhelmed before they even begin — and why trying to jump straight into writing, publishing options, or marketing is often what keeps them stuck.Instead of rushing into tactics, this episod
What Really Happens on Book Launch Day (A Launch Day Case Study: Connect Deeper)
What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study)Book launch day doesn’t always go the way authors expect.In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon.Instead
The Hidden Writing Delays That Slow Down Book Publishing for Nonfiction Authors
Why does book publishing almost always take longer than expected?For nonfiction authors — especially coaches, consultants, speakers, and thought leaders — delays in the writing and publishing process are extremely common. Most of the time, these delays aren’t caused by mistakes or lack of discipline. They happen because the real-world timelines between writing, editing, and publishing are often un
Why Your Publisher Won’t Sell Your Book (And Why Nobody Will Sell More Books Than You)
If you’re a nonfiction author—especially a coach, consultant, speaker, or thought leader—there’s a moment you eventually reach in the publishing process:How much of selling my book is really on me… and how much depends on the publishing path I choose?In this episode of Your Path to Book Publishing, we unpack a mindset that shows up consistently across self-publishing, hybrid publishing, and tradit
Brand First? Book First? Why the Two Must Grow Together
If you’re a nonfiction author — especially a coach, consultant, speaker, or thought leader — you’ve probably wrestled with the question:"Should you focus on building your author brand first, or writing the book first?"In this episode of Your Path to Book Publishing, we slow this question down and look at what actually keeps capable authors stuck — and why the answer isn’t as simple as ch
Year-End Reflections — What I Learned Working With 30+ Authors in 2025
As 2025 comes to a close, this episode of Your Path to Book Publishing is a reflection on what has been learned after working with more than 30 nonfiction authors this year across writing, publishing, launching, and book marketing.If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset
How to Write Your Book When You Have No Time
If you’ve ever said, “I want to write a book… I just don’t have time,” this episode was made for you.In this week’s episode of Your Path to Book Publishing, we break down the real reason time gets in the way for nonfiction authors — and the practical strategies that allow you to start (and even draft) your book without adding hours to your week.You’ll learn:Why your book actually begins long befor
37 Ways Nonfiction Authors Make Money (And Why You Only Need a Few)
Most nonfiction authors ask the same question at some point:“How do authors actually make money from their books?”In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available t
You’re Not Just an Author — How to Publish and Market Your Book Like an IP Company
Most nonfiction authors think they’re “writing a book.”But the moment you decide to write one… you’ve actually become an intellectual property company.In this episode, you’ll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader.This episode breaks down how authors can think
Why Amazon Now Prioritizes Outside Traffic And How Authors Can Adapt Their Book Marketing
If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there’s a reason. Amazon has quietly updated its A9/A10 algorithm, and it’s now heavily prioritizing external traffic from your author platform.In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon’s internal discovery, and how t
Self-Publishing That Pays: How to Market Your Book, Sell Direct, and Boost Your ROI
Can self-publishing actually pay off?If you’ve ever wondered whether you can make real profit from your book — not just cover your costs — this episode is for you.In this week’s Your Path to Book Publishing, we break down how one nonfiction author launched their book just a few weeks ago and is already seeing thousands in profit from a direct-sales strategy that outperforms Amazon and traditional
The 4 Signals That Tell You Exactly How to Market Your Book
Ever feel overwhelmed trying to market your book?Wondering if you should post on social media, run ads, hire a publicist, or just cross your fingers and hope readers find it?You’re not alone.In this episode of Your Path to Book Publishing, you’ll learn the four audience signals that tell you exactly how to market your book — so you can stop guessing, stop chasing every new trend, and finally creat
Don’t Hit Publish Yet! 6 Book Publishing Essentials to Review Before Launching Your Book
Before you hit publish on your nonfiction book, there are a few crucial steps that can make—or break—your launch.In this episode of Your Path to Book Publishing, you’ll learn the six essential things to double-check before launching your book, plus the one final step that determines whether your book quietly fades or builds long-term momentum.Whether you’re self-publishing, hybrid publishing, or g
Why I Told This Author Not to Self-Publish Their Book
Self-publishing gives authors incredible freedom—but it’s not the right fit for everyone.In this episode of Your Path to Book Publishing, we’ll look at a real-world example of an author who seemed ready to self-publish—until it became clear that wasn’t the best path for their goals.You’ll learn:When self-publishing might hurt your author brand instead of helping it What to consider before investin
The Most Overlooked Part of a Book Launch and Book Marketing (And Why It Matters More Than You Think)
You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks.In this episode of Your Path to Book Publishing, you’ll learn: The #1 overlooked element in most nonfiction book launches Why audience engagement must start months before your re
Is Self-Publishing Still Worth It? 7 Steps Every Nonfiction Author Needs to Know
Is self-publishing still worth it in 2025? For nonfiction authors, the answer depends on understanding the evolving publishing landscape and the strategies that drive long-term success.In this episode of Your Path to Book Publishing, discover seven essential steps to successfully self-publish a nonfiction book in today’s market. The episode also explores why more authors are choosing self-publishi
Why Book Reviews Are the Secret Fuel Behind Every Successful Author
Episode 112: Why Book Reviews Are the Secret Fuel Behind Every Successful AuthorWhy do some books climb the Amazon charts while others stall out? The answer isn’t just ads, bulk sales, or clever book marketing tactics—it’s reviews.In this episode of Your Path to Book Publishing, we dive deep into why reviews are one of the most powerful tools you have as a nonfiction author. You’ll learn how they
Using AI as Your Developmental Editor — A Way to Strengthen Your Nonfiction Book
Many authors think of AI only as a shortcut to write faster. But what if it could actually serve as your developmental editor?In this episode of Your Path to Book Publishing, I share the exact AI strategy I used on my own book draft—how it flagged weaknesses I completely missed and how you can use it to sharpen your writing without losing your voice.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVE
Ai, Copyright, and the Future of Book Publishing
A $1.5 billion settlement just shook the publishing world—and it directly affects you as an author. Anthropic, the creators of Claude AI, have agreed to pay one of the largest copyright recoveries in U.S. history for using pirated books to train their models.In this episode of Your Path to Book Publishing, we’ll break down what happened, why it matters, and how you can protect your work in the age
Book Advances Explained: What Every Nonfiction Author Needs to Know
Here’s a riddle: why can a $150,000 “good” book deal leave you with less money this year than a $50,000 “very nice” deal?In this episode of Your Path to Book Publishing, we’re unpacking the reality of book advances—what they are, how they’re paid, and the contract details that matter more than the headline number.If you’re a nonfiction author exploring traditional publishing as a path to boost you
What I’ve Learned (So Far) Writing My First Nonfiction Book
What actually happens when someone who helps authors every day finally sits down to write their own book?In this behind-the-scenes episode of Your Path to Book Publishing, I’m sharing a personal update on my writing process—what’s working, what’s surprising me, and the things I’ll absolutely do differently next time. If you’re writing your first book or somewhere in the messy middle, you’ll find e
Stop Marketing Your Book. Start Building It With Your Fans.
What if your most effective book marketing strategy starts long before you type “The End”?In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Instead of waiting until launch week to start generating buzz, we explore how to invite your audience into the process from the very beginning—so that by the time your book is ready, you’re not marketing to
You Don’t Want a Bestselling Book. You Want What It Brings You
Many nonfiction authors dream of becoming a “bestselling author,” but the truth is—what most really want isn’t the title. It’s what they believe that title will unlock: more clients, paid speaking opportunities, credibility, and momentum.In this episode of Your Path to Publish, we’re unpacking the real reasons behind the bestseller obsession—and reframing it into a strategy that actually delivers
How to Identify and Reach the Right Audience for Your Nonfiction Book
Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience.In this episode of Your Path to Book Publishing, we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book.BY THE TIME YOU FINISH LISTENING, YOU’LL
How to Write a Book When You Have No Time
You’ve got the idea. You’ve got the passion. But you can’t seem to find the time.In this episode of Your Path to Book Publishing, I’ll walk you through a simple but powerful exercise that has helped both me and my clients uncover hidden writing time—sometimes up to 60 minutes a day. It’s called the Time Awareness Audit for Authors, and it might just be the thing that finally gets your book moving
Writing a Book Is a Team Sport: How to Build the Right Author Support Team
You may be the only name on the cover—but behind every successful nonfiction book is a team of experts who helped bring it to life.In this episode of Your Path to Book Publishing, we’re talking about why writing and publishing a book is a team sport—and who you actually need on your side to finish strong, reach readers, and build your author business.📚 Whether you're self-publishing, working
What an Amazon Bestselling Book Really Means
You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bestselling author—and is it worth it?In this episode of Your Path to Book Publishing, we break down the different types of Amazon bestseller statuses, how they work, and what they mean for your book’s success. If you're a nonfiction author, coach, c
Why Your Book Might Fail (and How to Prevent It): The Power of a Premortem
How to Prevent Your Book Launch from Flopping: The Power of a Pre-MortemYou’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped?In this episode of Your Path to Book Publishing, we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan, avoid common pitfalls, and increase your chances of success across e
Celebrating 100 Episodes: My Thoughts on Book Publishing, Branding, and Building a Career as an Author
It’s our 100th episode, and I’m incredibly grateful to everyone who’s been part of the journey—whether you’ve tuned in from the beginning or just found Your Path to Book Publishing.In this milestone episode, I’m doing things a little differently. I’m sharing lessons learned from 100 podcast episodes and nearly 15 years in the publishing industry. You’ll hear my thoughts on where the publishing wor
How to Get Your Book on Local Bookstore Shelves (And Why It Still Matters)
In today's online-heavy world, it’s tempting to think that selling your book on Amazon is the only option that matters. But there’s a powerful—and often overlooked—way to grow your credibility, build reader connection, and keep your book in readers' hands: your local bookstore.In this episode of Your Path to Publish, we’re diving into why bookstores still matter, how to approach them, an
How to Use Your Book to Build a Lead Generation Funnel
You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or speaker, your book shouldn’t just sit on the shelf. It should bring you leads, build trust, and drive your business forward.In this episode of Your Path to Publish, we break down how to turn your nonfiction book into a lead-generating funnel—one that works be
How Nonfiction Authors Make a Living (Hint: It’s Not Just Book Sales)
Think publishing your book is the finish line? Not quite. If you want to turn your writing into a sustainable career, you need more than royalties. In this episode of Your Path to Publish, we’re diving into how successful nonfiction authors actually earn a living—and how you can do the same by building smart, scalable income streams around your book.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:W
Self-Publishing? Here’s Exactly How to Market Your Book for More Sales
Top Strategies on How to Market a Self-Published BookYou hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic.In this episode of Your Path to Publish, Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling boo
The Most Overlooked Part of Book Publicity (And Why It Matters More Than You Think)
You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo
Where to Find Book Publishers (and How to Avoid the Wrong Ones)
You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time?In this episode of Your Path to Publish, we’re cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you’re writing
The Realities of Author Rejection: What Happens After You Submit Your Book
You’ve poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what?In this episode of Your Path to Publish, we’re tackling one of the hardest parts of the publishing process—rejection. Whether you’ve already received a “thanks, but no thanks” or you’re dreading your first, this episode will help you reframe rejection and stay in the game.BY THE TIME YOU FINISH
Do You Really Need a Platform to Get a Book Agent? Here’s the Reality for Nonfiction Authors
If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—this episode is for you.You’ve probably heard conflicting answers. Some say you need thousands of followers. Others say it doesn’t matter. So what’s the truth?In this episode of Your Path to Publish, we’re cutting through the confusion and breaking do
What Actually Moves the Needle? Top Strategies to Boost Amazon Book Sales
If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.In this actionable episode of Your Path to Publish, we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to usin
How to Stay Motivated and Actually Finish Writing Your Book
Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge.In this episode of Your Path to Publish, we’re tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The science behind why
Mastering the Nonfiction Book Theme – How to Craft a Book That Sticks
Episode Description:Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we’re diving into how to find, develop, and refine your nonfiction book theme so it’s cohesive, compelling, and memorable.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:Why your theme is the glue that holds your book togetherHow to unc
The 5 Biggest Book Marketing Mistakes & How to Avoid Them
You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s not knowing where to start, feeling like they’re talking about themselves too much, or simply running out of momentum after launch.In this episode, we’ll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, s
Is There Really Room for Your Book? Having Scarcity vs. Abundance Mindset
Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?If so, you’re not alone. But these thoughts come from a scarcity mindset, which can hold you back from finishing and successfully launching your book.In this episode of Your Path to Publish, we’re breaking down the scarcity vs. abundance mindset—and how shif
Top 10 Tips for Success in Indie Publishing
You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing?Indie publishing is a rising path for authors who want creative control, professional support, and higher royalties—but how does it differ from self-publishing? And is it really the best choice for your book?In t
How AI Writing Tools Are Changing the Game for Authors: Top AI Tools for Every Book Writer
Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—making the process more efficient, creative, and enjoyable. But how can you use them effectively as an author?In this episode of Your Path to Publish, we explore how AI is reshaping the writing world and
The One-Second Rule: How to Make Your Book Title Stick
Can your book title pass the one-second test?In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a reader.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What the one-second rule is—and why it matters3 essential principles for crafting a compelling nonfiction book titleReal-world
Hybrid Publishing: The Best of Both Worlds or Buyer Beware?
Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you?In this episode, we’re diving into what hybrid publishing really is, the pros and cons, and how to avoid falling into the trap of vanity presses. If you're exploring your publishing options, you won't want to miss this!BY THE
The Ultimate Nonfiction Book Outline: Your Roadmap to a Seamless Writing Process
Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing direction. Where should you focus? How deep should you go? You’re not alone—and the solution might be simpler than you think.In this episode, we’re diving into how a solid nonfiction book outline can simplify your writing process, eliminate writer’s bloc
How to Build a Book Marketing Plan That Actually Works (With 10 Proven Strategies)
Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.In this episode, we’ll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The four essential steps
The Hidden Power of Word Count – Why It Can Make or Break Your Book
Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. What went wrong? It might not be your content—it could be your word count.In this episode, we’re diving into why word count matters more than you think. From reader engagement to marketability and even your publishing options, the length of your manuscr
Building Your Author Brand: Why the World Needs Your Story and How to Make It Shine
Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authentic author brand that resonates with readers.In this episode of Your Path to Publish, we’re diving deep into the essentials of building a brand that connects with your audience, aligns with your message, and amplifies your impact.BY THE TIME YOU FINISH L
How to Get Your Book Published: 8 Essential Steps for Success
Dreaming of seeing your name on the cover of a book? Whether you’re aiming for bestseller status or want to share your story with the world, understanding the publishing process is essential.In this episode of Your Path to Publish, we’re breaking down the step-by-step process of turning your manuscript into a published book. From perfecting your draft to pitching literary agents or exploring self-
Mastering the Art of Nonfiction Writing: Your Step-by-Step Guide to Success
Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you’re starting fresh or refining your next big idea, this episode is your ultimate guide to crafting a successful nonfiction book.In this episode of Your Path to Publish, we break down the complete process of nonfiction writing—from choosing the perfect topic to publishing a
The Fearless Author: 4 Ways to Embrace Growth Over Goals
As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes but on growth, creativity, and learning through failure?In this episode, we’re exploring what it means to be a fearless author: setting bold goals, embracing failure as a teacher, and carving out space for creative exploration without limits.BY THE TIME
