The Socality Show
The Socality Show is a conversational podcast hosted by Socality, a creative community organization. Each episode brings together creators, community members, thought leaders, entrepreneurs, social media personalities and authors. The conversations are designed to help creative people from all walks of life build their dreams, grow in their craft and live meaningful lives. Episodes explore themes of community, opportunity and purpose within the creative world.
Episodes
0037 - The Pricing Puzzle with Joey & Christy Speers
Episode 0037 - In this episode: Creativ Rise founders Joey and Christy Speers chat with hosts Chloë Chapdelaine and Jonathan Zoeteman about a wide range of themes including:-Current Trends in Creative Industries-Understanding Pricing Theory-Value-Based Pricing Explained-Strategies for Wedding Pricing-Commercial Pricing Strategies-Communicating Value to Clients-Establishing Pricing Frameworks-Navig
0036 - Co-Founding a Creative Space: The Story of Mas Studios with Eluvier Acosta and Juan Castillo
Episode 0036 - In this episode: Mas Studio founders Juan Castillo and Eluvier Acosta join the podcast to talk with hosts Chloë Chapdelaine and Jonathan Zoeteman about a wide range of themes including:-Building a Business: Challenges and Triumphs-From Concept to Execution: The Creative Process-Navigating Client Relationships and Creative Negotiation-Overcoming Creative Blocks and Self-Doubt-The Im
0035 - Intentionality in Social Media Strategy with Chloë Chapdelaine
Episode 0035 - In this episode: Social media creator Chloë Chapdelaine (@chloe.chapdelaine) joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:
-Understanding Viral Content and the Algorithm
-Chloë's Journey into Social Media
-Evolving Approach to Social Strategy
-Content Organization and Organization Techniques
-Brand vs. Personal Content Strategies
-Bui
0034 - AI, Starting Narrative, Sales Strategy, & the Future of Creativity with James Broadbent
Note: This episode was originally recorded on June 6th, 2023. We wanted to publish some of our previously unreleased episodes in advance of new content coming your way in 2024.
Episode 0034 - In this episode: Photographer and Narrative founder James Broadbent joins the podcast to talk with Scott Bakken about a wide range of themes including:- James’s Journey into Photography- The Birth of Narrati
0033 - Building Your Creative Legacy with Richard Bernardin
Note: This episode was recorded in 2023. We wanted to publish a couple of our previously unreleased episodes in advance of new content coming your way in 2024!
Episode 0033 - In this episode: Professional Photographer Richard Bernadin joins the podcast to talk with Scott Bakken about a wide range of themes including:
The Journey of Commercial Photography
The Impact of Editorial Shoots: Vis
0032 - Setting Up Systems for Success with Davey Gravy
Episode 0032 - In this episode: Creative entrepreneur Davey Gravy joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:
- Discovering Community and Creativity Together
- Davey’s Diverse Clientele and Generalist Approach
- Addressing Reactivity in the Creative Industry
- Learning Systems from Large Companies
- The Importance of Systems in Creativity
- Bridging t
0031 - To Niche or Not to Niche? (Socality Team Episode)
Episode 0031 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Jonathan Zoeteman, and Braden Dam talk about a wide range of themes surrounding trends, including:
- To Niche or Not to Niche?
- Personal Branding vs. Niching Down
- Putting Your Own Spin on a Niche
- Finding Your Why and Staying True to Yourself
- Taking the Pressure off and Enjoying the Process
0030 - Fix Your Website, Book More Clients with Lachlan Shum
Episode 0030 - In this episode: Focal founder and CEO Lachlan Shum join the podcast to talk with Scott Bakken about a wide range of themes including:
The problem Lachlan found in the creative industry with the booking process and connecting clients and creators
The birth and creation of Focal
Streamlining your process and building packages
Why your website matters and where it fits in your
0029 - Trend Talk with TikTok Creators (Socality Team Episode)
Episode 0029 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Scott Bakken, and Braden Dam talk about a wide range of themes surrounding trends, including:
Understanding Trends and their Purpose
Identifying Digital Trends
Using Trends on TikTok
Finding and Saving Trends
Making Trends Your Own
Leveraging Trends to Reach Your Goals
The Benefits and Ri
0028 - Forecasting the Future with Mike & Mitzi Payne
Episode 0028 - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:
The Importance of Building your Brand Beyond Social Media
Why They Study Trends and Signals as a Team
The Trends they're seeing in 2024 for digital audiences
The Shift Towards Direct Messaging and Closed Communities
0027 - Creating Your Best Offer with Joey & Christy Speers
Episode 0027 - In this episode: Brand strategists and creative entrepreneurs Joey & Christy Speers join the podcast to talk with Scott Bakken and Tyler Dove about a wide range of themes including:
Overcoming challenges and finding drive
Dealing with saturation in the creative market
The Four Stages of starting something new
Identifying Common strengths in successful creators
Finding the
0026 - Bryan and Ali Castillo on Content Strategy, Adaptability, & Industry Trends
Episode 0026 - In this episode: Creative entrepreneurs, YouTubers, and digital creators Bryan and Ali Castillo join the show to talk about everything from how they navigate creativity as a couple and as individuals, adapting and evolving your content and creative strategy over time, the trends and challenges they see with the major content platforms, and plenty of advice for those looking to buil
0025 - John Gasienica on Retraining Your Brain & Why Your Pain Might be From Anxiety
Episode 0025 - In this episode: We dig into science and psychology a bit with John Gasienica, a therapist with the Pain Psychology Center who joins the show for an eye-opening conversation about retraining your brain, how the majority of the chronic pain we experience is derived from neuroplastic pain (explained in this episode) and the role anxiety plays. Scott shares more of his own personal ex
0024 - Nicole Ashley on Finding Creative Balance and Positioning for Success
Episode 0024 - In this episode: International wedding and portrait photographer and educator Nicole Ashley joins the show to talk about everything from positioning yourself to land the clients you want, finding balance between life and work as a creative person, stepping into your renaissance season, the power of play and creating for yourself, and a wide range of topics we hope encourage you in
0023 - Brian Pruett on Building Your 1% Better Everyday Mindset
Episode 0023 - In this episode: Health and wellness coach, digital creator, and new dad Brian Pruett joins the show to talk about everything from creating foundational daily rhythms, building a 1% better daily mindset, the integration of health and wellness into supporting your overall wellbeing and creativity, reframing your negative self-identities, and a wide range of important topics empoweri
0022 - Resolving Conflict in Community with Scott Bakken, Caedance, Levi Washington, & Jay McDonald
Episode 0022 - In this episode: The best and worst parts of life usually involve other people. We get into an open conversation around what it looks like practically to tackle conflict head on in the relationships closest to us, how that leads to inclusive community building, and what it takes to work through the hard things we will inevitably encounter when dealing with other people - whether tha
0021 - Jasmine Lorimer on the Bachelorette, Diversifying Revenue, and Creating for Yourself
Episode 0021 - In this episode: Creator and entrepreneur Jasmine Lorimer joins the the show to talk about her experience as Canada's first (and only) Bachelorette, her journey into becoming a full-time content creator, and the ways she's diversifying and building out her business as an entrepreneur at the same time. We get into the behind the scenes on her Bachelorette experience, how s
0020 - On Friendship with Scott Bakken, Jonathan Zoeteman, and Levi Switzer
Episode 0020 - In this episode: We're talking about friendship and the various dynamics we all have to manage as we navigate relating with each other, different levels of friendship, communication styles, and how we can all be more intentional in the way we relate with each other as individuals and in community. This episode is brought to you by our friends at Alberta Blue Cross and was crea
0019 - Anthony Gugliotta on Multi-Platform Growth and Creating Long-term Value
Episode 0019 - In this episode: Photographer, videographer, and content creator Anthony Gugliotta joins the show to talk about how he's strategically grown his personal brand across Instagram, TikTok, and YouTube over the last year along with building a successful business supporting other creators in improving their own creative and storytelling skills. We get into originality, finding your
0018 - Managing & Overcoming Anxiety (Part II of II) with Scott Bakken, Levi Washington, Rheanna Lauren, & Jay McDonald
Episode 0018 - In this episode: The second half of a two-part conversation around managing and overcoming anxiety and the many challenges we face as creatives in navigating our past, the role of therapy, thriving through ADHD, depression, anxiety, obsessive compulsive and other diagnoses, and more. We're grateful for the honesty and vulnerability of all the guests for these and hope that thei
0017 - Managing & Overcoming Anxiety (Part I of II) with Scott Bakken, Levi Washington, Rheanna Lauren, & Jay McDonald
Episode 0017 - In this episode: The first half of a two-part conversation around managing and overcoming anxiety and the many challenges we face as creatives in navigating our past, the role of therapy, thriving through ADHD, depression, anxiety, obsessive compulsive and other diagnoses, and more. We're grateful for the honesty and vulnerability of all the guests for these and hope that their
0016 - On Creative Burnout with Scott Bakken, Jonathan Zoeteman, Jill Tranquilla, and Levi Switzer
Episode 0016 - In this episode: We get personal with our own struggles with burnout both personally and creatively and unpack some of the symptoms, tools, and ways we're all learning to better manage our time, build healthy rhythms, and look at how to design and build a life that avoids hitting burnout in the first place. This episode is brought to you by our friends at Alberta Blue Cross an
0015 - Productivity & Purpose with Scott Bakken, Jonathan Zoeteman, Jill Tranquilla, and Levi Switzer
Episode 0015 - In this episode: We're talking about productivity and intentionality for creators and freelancers and the things that hold us back from moving forward in our lives and careers. We get into the myth of the 40 hour work week, building better systems, balancing creativity and work, practical tools that have worked for us, and more. This episode is brought to you by our friends at
0014 - Garrett King & Irene Rudnyk on Social Media & Mental Health
Episode 0014 - In this episode: Garrett King and Irene Rudnyk join the show to dig into the important subject of social media, its impact on our mental health, rediscovering what's important, getting clear on your values, dealing with criticism, and coming through the difficult seasons with clarity on what matters most. This episode is brought to you by our friends at Alberta Blue Cross and
0013 - Joey Speers on Problem Solving for Brands and Getting Paid
Episode 0013 - In this episode: Creative brand strategist and creator business coach Joey Speers joins the show to talk about a wide range of subjects including how you can build a six-figure creative business by solving problems, creating dream outcomes for your clients, crafting better offers, and much more. The pricing calculator Joey mentions in this episode can be found here: https://www.cr
0012 - Sam Newton on Going All In and Going Full Time
Episode 0012 - In this episode: Filmmaker and YouTuber Sam Newton joins the show to talk about a wide range of subjects including his approach to originality, being different, merging your passions into a unique creative offering, monetizing your creativity, how he launched his career in travel filmmaking and YouTube, and much more. About Sam Newton:Sam Newton is a US-based travel filmmaker and C
0011 - Tom Noske on Building an Audience and Creating Content Around the Things You Love
Episode 0011 - In this episode: Tom Noske, a creative entrepreneur, content creator, and ultra-endurance triathlete joins the show from Australia to talk about a wide range of subjects including building an audience and personal brand around the things you love, stepping into your authentic self through your creative work, and his advice and strategies for building out your own creative content p
0010 - The Socality Story with Scott Bakken, Jonathan Zoeteman, and Levi Switzer
Episode 0010 - In this episode: We do a bit of switch-up for this episode as our friend Levi Switzer sits down with Socality founder Scott Bakken and Jonathan Zoeteman to hear more of Scott's story, the origins of Socality, and some of the lessons learned along the way. Hosts & Guests:Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada,
009 - Why should creators be on VERO? With VERO Founder Ayman Hariri & Tom Hodgson
Episode 009 - In this episode: Scott sits down with VERO founder Ayman Hariri and VERO Head of Community Tom Hodgson to get the inside scoop straight from the source on what's happening with VERO, what they're building, and why it just might be one of the viable alternatives to Instagram that creatives have been looking for. We left inspired by what they're building and think you wi
008 - Dan Carter on Impactful Storytelling and Using Art to Create Change
Series 1, Episode 8 - In this episode: Dan Carter, photographer and founder of Common Culture shares the inspiring story of living in South Africa, and using his photography as a motivator to cultivate both storytelling and change. Dan touches on a variety of topics like his creative process, the power that storytelling holds in art, and how to creating meaningful and authentic mindsets that cul
007 - Mike & Mitzi Payne on Creative Leadership, Some Good News, & Creating Meaningful Work
Series 1, Episode 7 - In this episode: Mike & Mitzi Payne of Arcade Studios and the Waves Social Podcast talk about scaling and growing a creative business, behind the scenes stories of the making of "Some Good News" with John Krasinski, lessons in building and leading a team, and plenty of inspiring stories from their work thus far. This episode was recorded on May 12, 2021 with a
006 - Daniel Flynn on Changing the World & Bringing Audacious Ideas to Life
Series 1, Episode 6 - In this episode: Daniel Flynn, co-founder and managing director of THANKYOU shares the inspiring story of how the Australia-based disruptive consumer products social enterprise THANKYOU was born, and the lessons they've learned along the way as they prepare to take their vision to the world. Daniel touches on everything from leadership, the routines that keep him ground
005 - Chris Hau & Lizzie Peirce on Creativity, Measuring Success, and Avoiding Creative Burnout
Series 1, Episode 5 - In this episode we are joined by creators, YouTubers, and filmmakers Chris Hau and Lizzie Peirce for our fifth episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:Getting started with freelancing, YouTube, and creativity as a careerIs social media killing your creativity? Measuring success outside of numbersManaging and a
004 - Kohl Crecelius on Creating Ethical Change in the Fashion Industry
Series 1, Episode 4 - In this episode we are joined by Kohl Crecelius, co-founder and CEO of two social impact apparel brands - Known Supply and Krochet Kids intl. for our fourth episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:Changing our perspective and approach around the idea of "impact"Making ethical buying decisions a part
003 - Gareth Pon & Maurice Li on the Future of Social Media and the Creative Industry
Series 1, Episode 3 - In this episode we are joined by Gareth Pon from Havas Creative and Maurice Li from Stay & Wander for a wide ranging conversation covering subjects including: "is Instagram dead?", the future of social media and the creative industry, developing your creative voice and setting trends, secrets for networking with brands and agencies and much much more!This episo
002 - Morgan Harper Nichols on Creative Daily Practice, Finding Your Creative Voice, & Growing Your Creative Business
Series 1, Episode 2 - In this episode we are joined by artist, poet, and musician Morgan Harper Nichols for the second episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:Finding your creative voiceMotherhood and growing upBuilding creative daily practicesCreating with intentionSocial media practicesBuilding and growing your creative businessM
001 - Jessica Kobeissi on Creative Confidence, Starting on YouTube, & Finding Your Style
Series 1, Episode 1 - In this episode we are joined by photographer and YouTuber Jessica Kobeissi for our very first episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:Building confidence as a creatorJessica talks advice for getting started on YouTubeFinding your niche, theme, and creative style How to improve your work and overcoming compari
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