f/22 - Photographer Interviews by VSCO
f/22 is a photography-focused interview series from the VSCO team, hosted by Zach Hodges. In each episode he sits down with photographers to talk about their craft, their creative process and the ideas behind their work. The show brings all things photography into focus through relaxed, in-depth conversations with image makers from a range of backgrounds. It is aimed at anyone interested in how photographers think, shoot and build a body of work.
Episodes
S2.E10 – Madison Rensing on Photographing Artists, Saying No, and Knowing What You're Worth
In this episode of f/22, Greg Lutze and Zach Hodges sit down with photographer Madison Rensing in Nashville. Her first camera was a cheap pink Canon she got around nine, used for photographing cereal and climbing the tree in her backyard. Her mom later found a used Nikon on Facebook Marketplace for a hundred bucks, and she teared up when she got it. Summers visiting a cousin in Alaska turned into
S2.E9 – Take More Bad Photos: Joe Greer on Film, Street, and Staying a Kid in the Candy Shop
In this episode of f/22, Greg Lutze and Zach Hodges sit down with photographer Joe Greer in Nashville. As a broke college student he saved for a month to buy an iPhone 4 just to get on Instagram, then spent every free hour shooting the Pacific Northwest. A curator job at VSCO followed, ten months he still calls his art school, spent studying Alex Webb and William Eggleston and sorting tens of thou
S2.E8 – 24 Years of Weddings with Susan Stripling, Canon Explorer of Light
In this episode of f/22, Zach Hodges sits down in Las Vegas with Susan Stripling, a wedding photographer of 24 years who has never had another job. She lives in New York, she is a Canon Explorer of Light and an Adorama ambassador, and she is a grand master at Icon. Ask how she is holding up after 24 years and the answer is caffeine and duct tape.Susan is blunt about what the accolades actually do.
S2.E7 – Jeremy Cowart on Purposeful Photography, Embracing Risk, and Using AI Without Losing the Art
In this episode of f/22, Greg Lutze and Zach Hodges sit down with world-renowned photographer and artist Jeremy Cowart at his studio in Franklin, Tennessee, to talk about a career built on chasing ideas, embracing risk, and using creativity to help people.Jeremy traces his unlikely path from painter to graphic designer to celebrity photographer. The journey started with a three-megapixel point-and
S2.E6 – From Photos to Profit: David Godinez on Pricing, Video, and the Real Work
In this episode of f/22, Greg Lutze sits down with Bay Area photographer and filmmaker David Godinez in San Francisco to talk about the realities of turning photography into a career.David shares how he got started, why photography is just his starting point, and how his work has evolved into video and post-production. The conversation focuses on the often-overlooked side of the craft: business. F
S2.E5 – Pablo Circa & Essi Westerman on Creating Their First Gallery Show
In this episode of f/22, Zach Hodges sits down with Oakland photographers Pablo Circa and Essi Westerman at VSCO headquarters to talk about creating their very first gallery exhibition: Street Stories: Oakland in Focus.What started as an idea during a lonely season turned into a community-powered show featuring 42 photographers and dozens of handwritten “written portraits” collected from people ac
S2.E4 – Lauren Marcelle on Large Format Film, Portraiture, and Community
In this episode of f/22, Zach Hodges sits down with film portrait photographer Lauren Marcelle at Bild Expo in New York City.Lauren shares her journey from shooting Polaroid as a kid to working in 4x5 and 8x10 large format film. She talks about why slowing down matters, what it takes to make a single meaningful frame, and why portraiture gives her something street and landscape photography never c
S2.E3 – Brandon Ruffin on Technology, Emotion, and Crafting Images in a Computational Era
In this episode of f/22, VSCO co-founder Greg Lutze http://vsco.co/greg/gallery sits down with Bay Area photographer, filmmaker, and Google computational research creative Brandon Ruffin http://vsco.co/ruffdraft/gallery to explore how identity, narrative, and technology intersect in modern image-making. Known for his powerful storytelling and community work through Cameras & Coffee Club, Brand
S2.E2 – Karna Roa on a Viral Wedding Photo and 17 Years of Photography Lessons
With nearly two decades of experience behind the camera, Karna Roa has photographed weddings around the world — from the vineyards of California to ceremonies in Tokyo and Morocco. In this episode of f/22, she shares how shooting weddings taught her every aspect of photography, how education through PPA (Professional Photographers of America) shaped her growth, and what she learned from the viral
S2.E1 – Greg Lutze on Street Photography, Nostalgia, and Authentic Images
Greg Lutze, co-founder of VSCO and passionate street photographer, has spent his career blending design, photography, and creativity. In this episode of f/22, Greg opens up about his path from early graphic design work to photography, the origins of VSCO Film, and his ongoing love for capturing life as it really is.📌 In this interview you’ll learn:How Greg went from design to photography (and back
S1.E10 – Tom Sanders on Finding Your Niche in Photography
From photographing World War II veterans to building a career in longevity and celebrity photography, Tom Sanders has carved out a unique niche in the industry. In this episode of f/22, Tom shares the story of how a college assignment led to two published books, long-term client relationships, and a thriving photography business.📌 In this interview you’ll learn: How a chance encounter with a WWII
S1.E9.2 – Martine Severin on the Business of Commercial Photography
In Part 2 of our interview, Martine Severin pulls back the curtain on the business and strategy of commercial photography. From test shoots and building a team to networking, portfolio reviews, and landing clients, she shares candid insights from 13 years in the industry.📌 In Part 2, you’ll learn: Why commercial photography is a “tightly choreographed dance”How to show production value and prove y
S1.E9.1 – Martine Severin on Building a Photography Career from Scratch
From growing up in Haiti to becoming one of Vogue’s top emerging photographers, Martine Severin shares her unlikely journey into photography. In this episode of f/22, Martine talks about falling in love with photography as a child, the role of weddings as a training ground, and the long road to building a professional portfolio.📌 In Part 1, you’ll learn: How Martine discovered photography as a way
S1.E8 – Kris Kuganathan on Golden Hour & Night Photography in the City
In this episode of f/22, host Zach Hodges follows along cityscape, landscape, portrait, and concert photographer Kris Kuganathan for a golden hour and night photoshoot through the urban scenes of Downtown Los Angeles. From capturing striking portraits to timing light trails, Kris shares his tips on lighting, composition, and storytelling to inspire your own creativity.0:28 — Intro0:51 — About Kris
S1.E7 – John Baloy on Going from Auto Electrician to Full-Time Portrait Photographer
From self-taught beginnings to a decision to pursue photography full time, join Zach Hodges in this episode of f/22 as he sits down with portrait photographer and visual artist John Baloy to discuss his creative journey. Known for his artistic portraits, John reveals how he leans into his distinct editing style and eye for photography to bring some of his most memorable work to life. Whether you’r
S1.E6 – Branden May on Mastering Light, Shadow, & Composition in Street Photography
In this episode of f/22, Zach from the VSCO team sits down with Atlanta photographer Branden May to discuss his street and architecture photography work. From his unique light and shadow techniques to creative influences, Branden shares valuable photography insights around finding your style, gaining exposure, overcoming self-doubt, and more.0:00 — Intro1:08 — About Branden May1:35 — Start of Bran
S1.E5 – Omeez Jones on Going from Self-Taught to Working with Apple
In this episode of f/22, Zach from the VSCO team is joined by Bay Area photographer, videographer, and marketer Omeez Jones. Discover an insightful conversation where Omeez shares his journey from starting as a self-taught photographer to becoming a sought-after name working with notable clients such as Kevin Durant and Apple. Learn what it takes to break into photography, get your work in galleri
S1.E4 – Liza Gershman on the Path to Photography Success
In Part 2 of this f/22 episode, Zach from the VSCO team continues discussing multi-disciplinary creator Liza Gershman’s success as a seasoned photographer who has worked with major brands such as Williams Sonoma and Restoration Hardware. With 20 years of experience across diverse genres, Liza offers invaluable advice on maintaining quality work, building strong networking relationships, getting hi
S1.E3 – Liza Gershman on Getting Your Photography into Galleries Like SCOPE
In Part 1 of this f/22 episode, Zach from the VSCO team sits down with multi-disciplinary creator Liza Gershman to explore the VSCO Gallery at SCOPE Art Show during Miami Art Week. Liza offers a behind-the-scenes look at the SCOPE Art Show experience, the process of curating a gallery, and the power of collaboration and networking in the creative industry. Whether you’re starting your journey or a
S1.E2 – Squint on Building Celebrity Clients Like Steph Curry & Jay-Z
In this episode of f/22, hosted by Zach from the VSCO team, multifaceted creative Squint shares how he’s built a successful photography career through trust, gratitude, and meaningful relationships. From photographing celebrities to showcasing his work on VSCO, Squint offers insight into his creative journey and the mindset that’s helped him grow. Whether you’re emerging or established, his perspe
S1.E1 – Simrah Farrukh on Advocating for Your Photography to Land Clients Like Vogue
Dive into f/22 — a series where all things photography are brought into focus through conversations with photographers.In a discussion hosted by Zach from the VSCO team, American-Pakistani photographer Simrah Farrukh shares a snapshot into how she secures professional clients, gains reach for personal photo projects on VSCO, and more. Whether you’re an aspiring photographer starting your journey o
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