The Enrollment Clinic
The Enrollment Clinic is a podcast about higher education recruitment, admissions, and marketing. Hosted by Gjergj Dollani, it shares expert insights and actionable strategies for international student enrollment, SEO, content marketing, and emerging markets. Each episode features industry leaders and higher ed innovators discussing data-driven solutions and practical advice. The show is designed to help institutions engage Gen Z and adult learners and grow their enrollment efforts.
Episodes
The High School Hallway, Higher Ed's Last Untapped Channel | Harrison "Soup" Campbell, NextGrad
Harrison "Soup" Campbell went from Bible college and a high school social studies classroom to running growth at NextGrad — the ad network that's turned high school hallways into higher ed's newest, and most contested, media market.In this episode of The Enrollment Clinic, Soup traces his path from teaching and coaching to pioneering social media recruiting in the MySpace era — including the time
Al, Higher Ed Policy, and the Future of International Student Recruitment | Sanjay Laul, MSMUnify
Sanjay Laul, founder of MSM Unify and Laul Global, and one of the most influential builders in student mobility today sits down with Gjergj Dollani, host of The Enrollment Clinic to discuss his views on Higher Education.His path into higher ed wasn't a straight line. It was fraught with challenges, set backs and even failure. One observation in the streets of Delhi eventually grew into a global ed
Why Gen Z Chooses Colleges Out of Fear, Not Hope | Gjergj Dollani
Gjergj Dollani joins the Education Marketing Leader Podcast to unpack why fear — not prestige — now drives college choice, and what it means for higher ed marketing.Today's students aren't chasing the "best" college anymore — they're trying to avoid picking the wrong one. In this episode, originally recorded for Chris Raposo's Education Marketing Leader Podcast, Gjergj Dollani (ClearCourse Advisor
Direct Admissions, Faith-Based Growth, and Engineering Enrollment Wins | James Steen, HCU
What if the enrollment KPI you've been optimizing for is the wrong one?James Steen, VP of Enrollment, Admissions, and Marketing at Houston Christian University, joins host Gjergj Dollani on The Enrollment Clinic to challenge some of the field's most deeply held assumptions — and share what's actually driving growth at HCU.With 33 years in higher education enrollment, James breaks down:Direct admis
Speed, Authenticity, and the Future of Higher Ed Marketing
In this episode of The Enrollment Clinic, Gjergj Dollani sits down with Rob Clark and Chris Rapozo, co-authors of The Attention Gap, to unpack why so many colleges struggle to break through online despite spending heavily on marketing.The conversation dives into the growing disconnect between how universities market themselves and how students actually discover schools today. Rob shares how he hel
Scaling the Impossible: How University of the People Grew from 137 to 150,000 Students in Just 15 Years
How do you scale a university from 137 students to 150,000—all without tuition? In this episode of The Enrollment Clinic, Gjergj Dollani interviews Asaf Wolff, Senior VP of Enrollment at University of the People, to explore the groundbreaking strategies behind this incredible growth story.
Learn how higher education institutions can disrupt traditional models with innovative approaches like elimin
Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO
In this episode of The Enrollment Clinic, host Gjergj Dollani sits down with Faton Sopa and Granit Doshklaku, the founders of Manaferra—an award-winning digital agency laser-focused on SEO for higher education. Recorded in Manaferra’s offices in Kosovo, this conversation explores why most universities misunderstand SEO, how organic search outperforms paid ads in student recruitment, and what an om
Understanding the Emotional Journey: Mental Health and Enrollment Insights with Dr. Raquel Bermejo
How does mental health impact student enrollment? In this episode of The Enrollment Clinic, host Gjergj Dollani interviews Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning at RNL, to explore how prospective students' emotional well-being shapes their college decision-making process.
Uncover data-driven insights into Gen Z’s evolving priorities, including fears about adm
Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) with Paula French
Higher education marketing is evolving, and universities that fail tooptimize for SEO are missing out on thousands of potential students.In this episode ofThe Enrollment Clinic, I sit down withPaula French, Director of Sales and Marketing atSearch Influence, to break down howsearch engine optimization (SEO) can drive enrollment growth for universities.We cover:✅Why 51% of universities lack an SEO
Unlocking Higher Ed Success: ChatGPT's Take on Enrollment, International Students, and the Future
What’s next for higher education? In this episode of The Enrollment Clinic, host Gjergj Dollani engages in an insightful conversation with ChatGPT to tackle some of the biggest challenges and opportunities in higher ed today.
Explore actionable strategies to boost adult learner enrollment, improve the quality of international student applications, and enhance overall university performance. This e
11 - Sorry, No Budget - Conferencing on a budget
Welcome to Episode 3 of the "Sorry, No Budget" podcast! 🎙️
Join your hosts Sam Fleischmann and Gjergj Dollani as we dive into the art of attending higher education conferences without breaking the bank. Whether you're a seasoned academic or new to the world of higher ed, we've got tips, tricks, and strategies to help you make the most of your conference experience on a tight budget.
In this episo
Unlocking the Latin American Market: Insights from Global Study Partners with David Arango
How can higher education institutions tap into the diverse and dynamic Latin American market? In this episode of The Enrollment Clinic Podcast, Gjergj Dollani sits down with David Arango, Director of Recruitment for Latin America and Europe at Global Study Partners (GSP), to explore the opportunities and challenges of recruiting students from this region.
Discover insights into:
The cultural and
Unlocking International Enrollment: Strategies for Success with Samira Pardanani
In this episode of The Enrollment Clinic, I’m joined by Samira Pardanani, Associate Vice President of International Education & Global Engagement at Shoreline Community College. Samira shares her journey from being an international student to leading international enrollment efforts. We explore how community colleges, like Shoreline, serve as key pathways for international students to transiti
Global Trends in International Student Enrollment: Insights from MSM’s George Kacenga
What’s shaping the future of international student enrollment? In this episode of The Enrollment Clinic Podcast, Gjergj Dollani chats with George Kacenga, VP of University Partnerships for M Square Media (MSM) and MSM Unify, to discuss global trends in higher education recruitment and marketing.
Explore insights on:
Shifts in international student communication preferences with universities.
Th
Revolutionizing Enrollment: How Halda is Transforming Student Engagement with Dallin Palmer
In this episode of The Enrollment Clinic, I sit down with Dallin Palmer, co-founder of Halda, an AI-driven platform that’s changing the way higher education institutions engage with prospective students. Dallin reveals how Halda shifts from traditional “Request for Information” forms to dynamic, student-focused interactions that drive higher conversions and deliver a more meaningful enrollment exp
Higher Ed Leadership, Accreditation, and the Future of Education with Dr. Linda Robertson
In this episode of The Enrollment Clinic, I sit down with Dr. Linda Robertson, a seasoned higher education leader and former director at Kent State University, to discuss the evolving landscape of higher ed leadership. We explore key topics such as accreditation, institutional transformation, and the challenges facing universities today. Drawing from her book, Bullshit with Cream on It, Dr. Robert
Enrollment Trends in Medical Schools: Diversity, Policy Changes, and Mental Health with John McLoughlin
Looking to boost medical school admissions or improve higher education recruitment? In this episode of The Enrollment Clinic, host Gjergj Dollani interviews John McLoughlin, Executive Director of Enrollment Partnerships at St. George's University, to uncover the latest trends in medical school enrollment and admissions.
Learn proven strategies for increasing diversity in student recruitment, navig
Cracking the Code of Medical School Enrollment with John McLoughlin
In this episode of The Enrollment Clinic, we dive deep into the unique challenges and strategies of enrolling students in the highly specialized field of medical education. Our guest, John McLoughlin, Director of Onshore Recruitment & Strategic Affiliations at St. George's University School of Medicine, shares his expertise in building and managing a global admissions team.
Tune in as we discu
International Enrollment Agents 101: Boosting Your Higher Education Recruitment Strategy
In this inaugural episode of the Enrollment Clinic Podcast, I explore the world of student enrollment agents, agencies, and platforms. As a seasoned admissions expert, I'm frequently approached by university admissions officers seeking guidance on collaborating with enrollment agencies. This episode is designed to answer those questions and provide actionable insights.
Topics Covered:
The Pros o
Blendi Salaj: From U.S. Student Life to Higher Ed Leadership and Gen Z Mentorship
Join us on this episode of The Enrollment Clinic as we chat with Blendi Salaj—media personality, former Director of Communications at Marin Barleti University, and a thought leader in education and stoicism. Blendi shares his eye-opening experience as an international student in the United States, where he encountered the disconnect between admissions processes and the actual student experience af
9 - Besart Kunushevci, Founder and CEO of Crossplag
"The Enrollment Clinic" podcast welcomes Besart Kunushevci, a leading expert in the field of academic integrity and the founder of Crossplag, the world's first cross-language plagiarism-checking solution.
In this episode, we dive into the world of EdTech and explore the challenges faced by K12 and higher education institutions in ensuring academic integrity. Besart shares his journey in the field
Revolutionizing Education: Insights from GW's College of Professional Studies with Dr. Liesl Riddle
What’s driving innovation in higher education and continuing education today? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani interviews Dr. Liesl Riddle, Dean of George Washington University’s College of Professional Studies, to explore groundbreaking strategies and trends in higher ed.
Discover insights on:
The launch of RevU's first micro-credential in Election Security.
From Vanity Metrics to Real Results: Rethinking Higher Ed Marketing
In this eye-opening episode of The Enrollment Clinic, we sit down with Robert Kadar, Senior Director of Marketing at Yeshiva University, to challenge one of higher ed’s most sacred cows: the lead form. Robert reveals the data behind why 85–90% of enrolled students never filled one out — and why most universities are optimizing their digital marketing for the wrong audience.We unpack:The fatal flaw
10 - Sorry, No Budget - Future-Proofing Higher Education
The Enrollment Clinic presents a limited series titled "Sorry, No Budget" ...a higher education-ish podcast. I recorded this with my good friend Sam Fleischman.
This episode was recorded one week before the AIRC Convention in Phoenix (2023). Sam and I were to conduct a panel discussion on Future-Proofing Higher education. We decided to record an episode and brainstorm our ideas on the topic. I
Aviation Education Reimagined: Alexandre Alves on Pilot Training & Higher Ed Partnerships
In this insightful episode of The Enrollment Clinic, Alexandre Alves, COO of Airways Aviation Group, explores the dynamic intersection of higher education and aviation training.
Learn how Airways Aviation combines global reach (15+ countries) with innovative programs integrating pilot training, EASA licensing, and partnerships with universities like Montpellier Business School.
Key highlights incl
Fees vs. Deposits: What Works Best for Higher Ed Enrollment?
What works better for student enrollment: fees or deposits? In this short 12-minute episode of The Enrollment Clinic Podcast, Gjergj Dollani dives into this critical question, sharing his insights and experimental data from an open-enrollment university environment.
Discover:
The pros and cons of using fees vs. deposits for enrollment.
How these strategies impact decision-making for internation
Global Education Trends & International Student Market Insights with Janet Chang
In this episode of The Enrollment Clinic, we sit down with Janet Chang, Director of Student Services at Washington University of Science and Technology. Janet brings a wealth of knowledge from her own journey as an international student to becoming a leader in student services.
We dive into:
International student recruitment and university internationalization
Trends in English-As-A-Second-Lang
Beyond Borders: Caleb Bennett on Building Global Enrollment at East Tennessee State University
What does it take to succeed in international student recruitment? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani chats with Caleb Bennett, Director of International Enrollments at East Tennessee State University, to explore the challenges and opportunities in higher education recruitment.
Discover strategies for navigating safety concerns, optimizing agent partnerships, and
Mastering SEO in Higher Education: Expert Tips from Granit Doshlaku of Manaferra
How can universities leverage SEO to attract more prospective students? In this episode of The Enrollment Clinic Podcast, Gjergj Dollani hosts Granit Doshlaku, Head of Search at Manaferra, a multi-award-winning Search Marketing agency specializing in higher education.
Discover actionable insights on:
The essentials of Search Marketing for universities.
SEO trends shaping higher education market
Beyond the Great Wall: Understanding the Chinese Student Market in the U.S.
In this episode, we dive into:
🌏 The unique dynamics of the Chinese international student market🎓 What makes Chinese students stand out from a U.S. university perspective🌐 The impact of geopolitics on U.S. university recruitment strategies
David shares his expertise on how Sunrise International bridges the gap between Chinese students and American universities, offering invaluable insights for any
From International Student to Admissions Leader: Linh Truong on Effective Marketing and Recruitment Strategies in Higher Ed
What makes international recruitment successful in higher education? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani sits down with Linh Truong, Director of Admissions and Marketing at Bay Atlantic University, to discuss her journey as an international student in the U.S. and how it shapes her approach to recruitment and enrollment today.
Discover insights on:
Marketing str
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