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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts
Insider Secrets to a Top 100 Podcast is a podcasting strategy show hosted by Courtney Elmer, founder of PodLaunch. It focuses on what top podcast hosts do differently to create binge-worthy shows that convert listeners into fans and customers. Drawing on thousands of hours of research and dozens of Top 100 podcast launches, the show offers practical tools, behind-the-scenes breakdowns, and unconventional advice. Episodes aim to help podcasters grow their audience, establish authority, and drive revenue without relying on generic advice.
Episodes
The Podcast Revenue Model Hiding in Your Guest Interviews | Andrew Hellmich
A profitable podcast membership isn’t built by putting your best content behind a paywall.After 15 years of building a paid podcast membership, Andrew Hellmich has learned how to price premium content in a way that rewards early listeners without undervaluing what you create. He’s back to break down the pricing model behind his 1,000-member subscription, including when to raise your price, how to
How to Get Better Answers From Your Podcast Guests | Andrew Hellmich
Most podcast hosts think good interviews come from asking better questions. But great podcast interviewers know the best questions are the ones they never planned to ask.After more than 600 interviews and 15 years podcasting, Andrew Hellmich knows what separates mediocre interviews from the ones that keep listeners listening. He’s going to show you how to set the right expectations before you hit
Should You Change Podcast Categories? Plus When to Monetize and What to Do When Podcast SEO Isn’t Working
Should you switch your podcast category to get more listeners? How do you know when your podcast is ready to make money? And what happens when you’re ranking #1 in search, but those rankings aren’t bringing you listeners? In this rapid-fire Q&A, I’m answering your podcast growth questions about how to rank, when to monetize, and which podcast growth strategies are (and aren’t) worth your time,
I Audited the Modern Podcast Tech Stack. Here’s What You Actually Need
Whoever said podcasting was as simple as plugging in a mic and hitting record was wrong. A hosting platform was only the beginning. Today you need remote recording. Editing tools. Transcription software. AI tools. Podcast SEO. Websites. Analytics. Marketing. Monetization. And Zapier to duct-tape half of it together. And somewhere in there, you’re also supposed to make a good podcast.So, I audited
94% of Your Listeners Will Keep Listening When You Get This Right | George Lejnine, PodAnalyst
If a listener makes it through the first 30 seconds of your podcast episode, there’s a 94% chance they’ll still be listening a quarter of the way through. Which means what happens in those first 30 seconds can make or break your show's listener retention.PodAnalyst co-founder George Lejnine is back to reveal what your retention curve can tell you about why listeners stay, skip, or leave so yo
What 100,000 Podcast Episodes Reveal About Listener Drop-Off | George Lejnine, PodAnalyst
What does “good” podcast retention actually look like? And how many listeners should you expect to lose before the end of an episode? Data from more than 100,000 podcast episodes reveals some surprising patterns in why listeners stay and why they leave when they do. PodAnalyst co-founder George Lejnine joins me to unpack how to read your retention data, what these patterns reveal about your conten
Why "Just Keep Going" Might Be the Worst Podcasting Advice | Dave Jackson
One of the most common pieces of podcasting advice might also be one of the most misleading. And if you've ever been told to "just keep podcasting," this episode will help you know when that advice is right for your show and when it isn't.Podcast Hall of Famer and School of Podcasting host Dave Jackson joins me to unpack why the best podcasting advice isn't universal and h
5 Reasons New Listeners Aren’t Clicking on Your Podcast
Before a new listener gives you 20, 30, or 60 minutes of their time, your podcast has to convince them it’s worth it. And if your cover art, podcast name, description, episode titles, or show notes fail to do that job, you can drive more traffic to your show all day long without seeing much growth.I recently joined Jordan Blair on Buzzsprout’s Buzzcast to put their show to the test using the five
The Story Behind the PodLaunch OS
Ever wonder why optimizing one part of your podcast doesn’t always improve its performance as a whole?That question is at the heart of what we’re building with the PodLaunch OS®, and in this special episode, my eight-year-old son takes over the microphone to ask why I spend so much time studying podcasts, how host decisions shape listener behavior, and why, according to him, it involves a lot of “
How to Pinpoint Where Your Podcast Performance Is Breaking Down
The hardest part about growing a podcast isn't knowing what to do next. It's knowing what to fix first.That's why so many hosts spend months chasing better titles, stronger SEO, bigger guests, or more content. Every one of those could be the right answer. Every one of them could also waste the next six months of your life. In this episode, I'll show you how to pinpoint exactly
What Your Podcast Metrics Aren't Telling You
If your podcast isn't growing, your metrics are the last place you should look. Every download, play, and retention graph only tells part of the story. Which means you can spend months improving your podcast without ever knowing whether you're fixing the right problem.Every podcast's performance is shaped by two key decisions. Once you understand how they work, you'll never thi
This Changes Everything We Know About Growing a Podcast
Everyone’s trying to teach you how to grow your podcast. Do SEO. Add video. Write better titles. Improve your production. But what if almost everything you thought you knew about growing a podcast is backwards?That's the question I've spent the last six years working to answer. Because until you understand what drives predictable podcast performance, every decision you make for your show
The New Rules for Growing a Podcast in 2026 | Roger Nairn
Knowing where listeners discover podcasts is only half the battle. The bigger challenge is turning that knowledge into a repeatable strategy that helps more people find your show month after month instead of hoping people stumble across your podcast.Roger Nairn from JAR Podcast Solutions is back to break down how to turn one podcast episode into multiple ways to get discovered, why more podcasters
Podcast Discovery Has Changed. Here's What the Data Says | Roger Nairn
New data reveals that podcast discovery has changed, but most podcasters haven't changed with it. If you're still expecting new listeners to find your show inside Apple Podcasts or Spotify, you're overlooking the top places podcast listeners are discovering new shows today.Roger Nairn from JAR Podcast Solutions is here to unpack why podcast apps are not best place to grow your audie
Use These 3 Communication Patterns to Help Listeners Trust You Faster
If your podcast needs to deliver measurable reach and revenue for your business or brand, then the fastest way to do that isn't publishing more episodes. It's learning how to communicate in a way that helps listeners trust you enough to act.I'm handing you three Podcast Psychology frameworks you can use inside your next episode so your listeners don't just agree with you. They
What to Do After Guesting on a Podcast to Get More Referrals and Clients | Sam Brake Guia
Most people think landing the podcast guest interview is the win. It's not. If your podcast guest appearances end with a thank-you email and a social media post, that's exactly why they never lead to more clients, referrals, or repeat invitations.In this episode, Sam Brake Guia is back to share the follow-up strategies that turn a single guest appearance into repeat invites, referral par
What Top Hosts Look for Before They Say Yes to Your Guest Pitch | Sam Brake Guia
After sending nearly 2,000 podcast pitches that have landed his clients on top podcasts, Sam Brake Guia knows exactly what separates the guest pitches that get deleted from the ones that get an immediate "yes" (and the answer has less to do with your credentials than you probably think).Sam's breaking down the simple 3-part framework behind guest pitches that top hosts actually res
7 Podcasting Skills That Separate Good Hosts from Great Ones
What separates an average podcast interview from a bingeworthy one isn't the guest. It's the host. Sam Brake Guia, host of Mics to Millions and co-founder of PodWritten, has interviewed hundreds of guests and studied the world's best interviewers to uncover what separates average podcast hosts from the ones you can't stop listening to. He's about to share seven podcast hos
Why Your Podcast Feels Valuable to You, But Not to Listeners
If your podcast feels valuable to you but listeners are dropping off halfway through your episodes, the issue might not be your content but the way you’re communicating it. Most experts think valuable podcast content means sharing more of what they know. But your listeners won't care how much you know until they understand what your knowledge can do for them. I'll walk you through the 3-
Why Your Next Dollar Should Come From Your Last Episode | Jordan Blair, Buzzsprout
What if you could monetize your podcast without creating more content, growing your audience, or landing sponsors? Most podcasters are sitting on revenue opportunities they don't even know they have. Jordan Blair, Buzzsprout's Podcast Producer and host of Dreamful Bedtime Stories with 13M+ downloads, is back with three low-effort ways to monetize your podcast using content you've al
Before You Chase Sponsors to Monetize Your Podcast, Listen to This | Jordan Blair, Buzzsprout
Sponsorships aren't the revenue dream most podcasters think they are. In fact, they can be one of the least reliable forms of income from your podcast, and Jordan Blair, Buzzsprout's Podcast Producer and host of Dreamful Bedtime Stories (13M+ downloads), is here to expose why.After landing major sponsors like BetterHelp and HelloFresh, Jordan found a more reliable way to monetize your po
The Biggest Podcast Growth Mistake You're Probably Making
The podcast industry has convinced you that podcast growth comes from choosing the right marketing tactic. Yet every day, thousands of podcasters are spending time on strategies they can't tell are helping, hurting, or doing nothing at all.In this rapid-fire Q&A, I'm answering how to move your podcast to #1 in search results, the two factors that matter more than any single growth ta
The 0.5 Second Decision That Makes Listeners Hit Play (or Not)
Whatever problem your podcast solves, it’s competing against every other show that promises to help listeners solve it. I’m breaking down the 4 signs listeners are overlooking your podcast and the split-second decision that determines whether a new listener clicks play or picks another show to listen to. I’ll also share the five Podcast Content Gatekeepers® listeners judge before they ever hear yo
Steal This 3-Part Episode Framework to Keep Your Listeners Engaged | Jimi Gibson
Most podcast hosts focus on teaching something valuable, but valuable content isn't what keeps listeners listening. And when attention drops halfway through an episode, listeners stop caring about what you say next. TedX speaker and professional magician Jimi Gibson is breaking down why listeners mentally check out of episodes (even when you’re giving great info), the common mistakes that mak
The Podcasting Psychology Behind Shows Listeners Can’t Stop Listening To | Jimi Gibson
If “good content” were enough to grow a podcast, more shows (including yours) would have listeners bingeing every episode the second it dropped. Instead, plenty of podcasts with valuable content struggle to hold attention long enough to grow, build trust, or drive action.TEDx Speaker and professional magician Jimi Gibson conducts a live experiment here on the show to explain why some podcasts feel
3 Podcasting Mistakes to Avoid that Undermine Your Authority
I’m breaking down the three podcasting mistakes to avoid that can make listeners lose interest quick, plus 4 words that reveal you’re overexplaining, the guest interview habit that can turn a great interview into a frustrating listen, and the 2 words that make you sound less credible behind the mic.You’ll learn where these habits show up in podcast conversations, why listeners pick up on them fast
The Podcast Launch Strategy I’d Use Starting From Zero
Most podcast launch advice focuses on hitting publish. Almost none of it teaches you how to launch in a way that helps listeners actually find, follow, and hit play on your show.In this rapid-fire Q & A episode, I’m answering what to do when you’re launching a podcast with zero listeners or social proof, how to design a show that attracts the listeners you actually want, and why forcing yourse
How to Know If Video Podcasting Is Worth It for Your Show | Alban Brooke, Buzzsprout
Everyone is talking about video podcasting right now. Almost nobody is talking about what it takes to do it well without turning your audio show into a full-blown production.Alban Brooke, Head of Marketing at Buzzsprout, shares the one question podcasters should ask before adding video, why most hosts spend too much on gear too fast, and the reason audio-first podcasting still has a major advantag
Apple Video Podcasts Are Here. Should You Care? | Alban Brooke, Buzzsprout
Apple Video Podcasts are here, Amazon is following suit, and every podcaster is asking the same question: “Am I missing out if I’m not on video?” But the answer is a lot more nuanced than the internet makes it out to be.Alban Brooke, Head of Marketing at Buzzsprout, breaks down the massive difference between how Apple, Spotify, and YouTube handle video distribution, the upsides (and downsides) of
Podcasting Trends to Watch: Could Spotify’s New Discovery Tool Get You More Listeners?
Spotify has rolled out AI-curated playlists that claim to match listeners with shows like yours. Sounds like a win for podcast discovery... but is it?In this podcasting trends episode, I test podcasting tools like this one and give you the unfiltered breakdown of whether they’ll help you grow your show or not. You’ll see whether AI-curated playlists are here to stay and how Spotify decides who get
How to Get More Listeners From Your Existing Episodes Using Podcast SEO | Philip Pape
You’ve heard of Podcast SEO. You’ve probably even tried using AI to “optimize” your podcast. But if your show still isn’t showing up for the right keywords when listeners for search your topic, you don’t need more episodes or more downloads to get found. You need to know how to get Apple and Spotify to match you with the right people.That’s why I invited Philip Pape, host of Wits & Weights, to
Watch Me Decode Your Podcast's Analytics in Real Time
We all know downloads aren’t the best metric for growing a podcast. And yet we still log into our hosting platform, check our downloads, and use that number to decide if our show is working (or worth continuing).That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them
5 Underused Podcasting Strategies That Get Listeners to Click, Follow, and Buy | Vance Morris
If people are listening to your podcast, but not clicking your links, joining your list, or buying your stuff, your listener journey is probably missing a few key steps.Vance Morris spent years behind the scenes at The Walt Disney Company learning how to engineer user behavior, and he’s about to show you how to apply the same audience psychology principles to guide listener action inside your podc
Borrow Disney's Secret for Better Listener Engagement | Vance Morris
What makes Walt Disney World the one place most people can’t wait to go back to? It’s not the rides, the characters, or the fireworks. It’s how every moment is engineered to guide exactly what Disney wants you to do next. Vance Morris spent years behind the scenes as a Disney exec learning exactly how they do it, and he’s going to show you the Disney “magic” that’ll help you keep listeners engaged
Best Time to Release Podcast Episodes? What Most Podcasting Advice Gets Wrong
85% of podcast hosts are publishing on the most crowded day of the week, which makes it harder for their show to get seen when a new episode drops. I’m breaking down two truths and a lie about when to release your episodes, why consistency isn’t the key to growing a podcast, and why publishing episodes doesn’t mean people will find them. You’ll also learn the simple way to choose a release day tha
Where to Put CTAs in Your Episodes (So Listeners Actually Take Action)
Most podcasters are using CTAs in their episodes and still getting zero clicks, signups, or sales. It’s not because CTAs don’t work. It’s because they’re placed at the wrong time, in the wrong spot, and said in a way listeners ignore. If you’re wondering where CTAs belong (and where they KILL listener engagement), how to time them so listeners don’t get ad fatigue, and what to say so they feel lik
Where AI Wastes More Time Than It Saves in Your Podcast (3 Questions to Ask) | Joe Casabona
Most podcasters think AI speeds things up, when in reality they’re spending more time fighting with the AI and fixing what it writes.Podcast systems expert Joe Casabona is here to show you the one warning sign you’ve become too reliant on AI and how it’s making you 9% dumber (according to the WSJ). Plus the 3-question test that reveals when AI is helping your workflow or when task automation is th
Is AI Making Your Podcast Easier to Skip? | Joe Casabona
Most creators are using AI podcasting tools in a way that hurts their podcast’s credibility without even realizing it.Podcast systems expert Joe Casabona is breaking down what listeners pick up on when you use AI in your podcast content, why "sounding more polished" doesn’t always lead to better engagement or listener action, and exactly where to draw the line so the AI you're using
Why Listeners Love Your Podcast But Aren’t Becoming Clients
What makes the difference between a podcast listeners like and one they trust enough to act on? It’s not your episode length, your guest list, or how much “value” you pack into the conversation. It’s how your message makes listeners feel about themselves while they’re hearing it.I'm breaking down the three psychology-backed communication patterns that help listeners see you as the expert they
How Podcast Listeners Decide If Your Show Is Worth Listening To (Before They Hit Play)
Unless they have a word-of-mouth recommendation, most listeners decide whether your podcast is worth their time before they hit play. And if they can’t immediately tell why your show is relevant to them personally, they’ll choose one of the countless other podcasts competing for their attention instead.That’s why I’m breaking down the four signs that help you spot whether listeners are skipping yo
4 Podcasting Mistakes That Kill Word-of-Mouth Growth | Arielle Nissenblatt
If no one is sharing your episodes, recommending your show, or mentioning it in their communities, the problem usually isn’t the quality of your content. It’s how (and where) you’re asking people to engage with it.Podcasting Hall of Famer Arielle Nissenblatt is breaking down the podcasting mistakes that make a show harder to share, from email newsletters that train subscribers to ignore you to pod
Why People Find Your Podcast But Don’t Hit Follow | Arielle Nissenblatt
Most podcasters think getting new listeners is about promotion: more clips, more posts, more ads. But if people find your show and don't hit follow, your downloads won’t change and “more promotion” won't fix it.Podcasting Hall of Famer Arielle Nissenblatt is unpacking why not every podcast automatically earns an audience, and what makes a listener decide if a show is worth following in t
Podcasting Trends to Watch: Apple’s Video Update Explained (And Why It Won’t Grow Your Podcast)
Apple Podcasts just rolled out a new video experience, and the industry is split down the middle. Some are calling it transformative. Others are calling it irrelevant. But the real question is: what does this actually mean for your show?I'm breaking down what’s changed inside Apple Podcasts (in plain English), why this update improves user experience but does NOT improve podcast discovery, an
3 Podcast SEO Strategies That Increased My Downloads 41%
It doesn’t matter how good your episodes are if listeners can't find them. You can add video, guest on other podcasts, or post on social media, but if your podcast isn’t showing up in search, you're missing out on 70% of listeners who find new shows that way every day.I’m breaking down the 3 podcast SEO moves that took this show from ranking #97 in search to consistently landing in the t
Take Your Show From Invisible To #1 Worldwide In 1 Week With Podcast SEO
There are the podcasters who publish an episode, close their laptop, and hope the right listeners somehow find it. Then there are ones who understand that if their show doesn’t appear in search, it might as well not exist.Fellow podcaster Eve Hall knows what it feels like to be invisible to the very listeners you’re trying to serve. But instead of recording more episodes or chasing the next podcas
How to Get Your Podcast Featured in Top Publications Without a Big Audience
You don’t need a massive podcast audience to get media attention, because in the PR world, downloads aren’t what open doors.Media experts Bridget Sicsko and Lydia Bagarozza are back to break down the exact PR system podcasts your size can use in just 1–2 hours a week to get quoted and featured in top media publications, plus how to turn that visibility into bigger guests and stronger partnerships
Why You Don’t Need Big Download Numbers to Get Big Guests, Sponsors, and Deals
If you’ve been telling yourself that bigger downloads are the reason other podcasts land better guests, sponsors, and opportunities, think again. PR and media experts Bridget Sicsko and Lydia Bagarozza are breaking down what actually gets small podcasts taken seriously, and how you can get quoted and featured in top media and PR publications to build social proof for your show with fewer than 100
Why Your Podcast Gets Seen but Not Clicked (And How to Fix It)
Your podcast might not be invisible. It's also possible that new listeners are seeing it every day but scrolling right past it.In this Fix My Pod coaching session, I’m sitting down with estate planning attorney Sara Ecklein to pinpoint what her podcast was accidentally communicating to new listeners, where her cover art and show title were losing clicks, and what to change so the right listen
Out of Podcast Ideas? Watch Me Build Today’s Episode From Listener Emails
If you’ve ever opened your content calendar, stared at a blank doc, and wondered whether skipping a week of publishing would really be that bad, this one’s for you. Instead of forcing an idea or recycling old content, I’m sharing 5 stealthy ways to come up with episode ideas fast, plus exactly how I decide what to record when my brain is empty and an episode needs to go live in less than 24 hours.
What New Listeners Decide About Your Podcast Before They Ever Hit Play | Anthony Craiker
Most podcasters think their podcast messaging is clear enough until they realize the listeners they want are scrolling straight past it.PodLaunch Accelerator grad Anthony Craiker learned this the hard way after launching a podcast that only a handful of people ever listened to. So he rebuilt his show from the inside out, earned an Apple Top 100 spot during his relaunch, and is showing you how to m
What to Say in the First 15 Seconds to Keep Podcast Listeners Listening
Most podcasts lose listeners in the first 15 seconds. Not after the first ad. Not halfway into the episode. Right at the start.I'm breaking down what’s happening in your listener’s brain the moment they hit play, why top podcasts obsess over their opening lines like the rest of the episode depends on it (because it does), and a simple structure to follow to grab and keep your listener's
Podcast Network Red Flags to Watch For | Stephen Perlstein
Some podcast networks promise you reach and revenue, but limit how you monetize, distribute, and control your content. This episode will help you spot those red flags before signing on the dotted line.Stephen Perlstein from Libsyn is back to break down how podcast networks make money, what they’re looking for in a show like yours, and how to tell the difference between a partnership that supports
How to Know If a Podcast Network Is Right for You | Stephen Perlstein
If you think getting picked up by a podcast network is the fast track to podcast growth, this episode will save you from disappointment (and probably a bad contract).Stephen Perlstein (Senior VP at Libsyn) is breaking down how podcast networks actually work and when the right one can be a smart move for your show. We’re also unpacking what networks do well, what they don’t do, and the biggest red
5 Experts Predict the Future of Podcasting
Podcast platforms are changing what gets seen and shared, and if your show is built for how podcasting worked a few years ago, it's going to skipped, buried, or replaced.I'm bringing in five industry experts to break down the biggest shifts happening inside podcasting right now, from search-driven discovery and AI-generated content to changing listener behavior and new monetization model
Why Some Podcasts Get Played but Never Shared | Lauren Penna
Even the smartest, most consistent podcast hosts still struggle to grow when listeners don’t immediately understand why their show is worth choosing, sharing, or coming back to.PodLaunch Accelerator grad Lauren Penna learned this the hard way, sharing what went wrong with her first podcast, the positioning shift that helped her relaunch into the Top 100 in four countries (including #4 in the U.S.)
The 90-Day Rule That Reveals What’s Actually Growing Your Podcast
If listeners tell you they love your podcast but you’re 50+ episodes in and still don’t know where people are finding your show, which episodes are driving signups, or how to connect podcast growth to revenue, there’s a reason this feels hard to measure.In this Fix My Pod coaching session, Jill discovers why her podcast wasn’t driving signups or sales, the overlooked metrics that reveal what’s act
How to Fix the 3 Biggest Podcast Growth Bottlenecks
If your podcast isn’t growing, the problem usually isn’t that you need to publish more often or make better content. It’s that listeners are getting stuck at one of three key points in your podcast funnel, and most hosts never realize which one is slowing down their podcast growth.I’m breaking down the three listener decisions that determine whether someone clicks on your show, keeps listening, or
Diagnose Exactly Where Your Podcast Is Losing Listeners
Most podcasters miss the early signs their show is losing listeners because they only watch downloads. That's why I’m showing you the three places in your podcast funnel that reveal how well your show attracts new listeners, keeps them listening, and drives revenue, plus how to use your Spotify and Apple data to spot the leaks fast. When you finish this episode, you'll know what healthy
Launching a Podcast? Make Sure New Listeners Can Find You | Amy Castro
If you’ve already updated your podcast cover art, rewritten your show description, or even completely rebranded your podcast and still aren't seeing the download growth you want, you're not alone. That's exactly where PodLaunch Accelerator grad Amy Castro was before one simple podcast messaging shift that landed her a Top 10 spot on the charts in her category with hundreds of new li
How to Reach New Podcast Listeners With Newsletter Swaps | Lauren Passell
One of the most overlooked podcast marketing strategies takes less than 15 minutes a week and uses content you’re already creating to reach entirely new listeners: newsletter swaps.Lauren Passell of Tink Media is back to break down this little-known organic strategy independent podcasters are using to grow without spending hours chasing guest spots, creating endless short-form videos, or pouring m
The Audience-Borrowing Strategy That Turns Strangers Into Podcast Listeners | Lauren Passell
Podcast growth comes from turning strangers into listeners. But with no budget for ads and no desire to spend your life on social media, how do you actually make that happen?Lauren Passell of Tink Media is breaking down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared by entirely new audiences so your podcast doesn’t stay invisible while others
Why Episode Numbers Don’t Belong in Your Episode Titles (and What to Do Instead)
Should you put episode numbers in your podcast titles? Some podcasters swear it makes episodes easier to find. Others argue it kills discoverability. And this one podcasting decision can impact discoverability, bingeability, and whether listeners explore more of your episodes or leave after one.I’m breaking down the pros and cons of episode numbers and showing you an easier way to help listeners f
3 Podcast Marketing Strategies That Don’t Require Social Media
After a year of following the industry’s favorite “just stay consistent” podcasting advice, Anne Rajoo was still trapped in 100-download jail no matter how many episodes or posts she put out. With limited time and zero desire to be on social media, she needed a smarter path to growing a podcast. In this Fix My Pod coaching session, you’ll learn how to test whether your podcast can attract stranger
The Podcast Marketing System Behind Predictable Growth
If there were one “fastest way” to grow a podcast, everyone would already be doing it. But the podcasts that grow the most have a repeatable podcast marketing system that makes growing a podcast predictable instead of random.I’m giving you podcasting advice straight from the trenches as I tackle three listener questions built around the same challenge: how to grow faster without burning out or was
Why Listeners Aren’t Recommending Your Podcast | Dr. Annie Campanile
A podcast can ran on the charts and still fail the real test: getting listeners to come back and recommend it to other people.After launching a podcast, Dr. Annie Campanile realized her show wasn’t nearly as shareable as she thought. So she made one bold podcast messaging change and within 7 days, listeners started responding completely differently to her show. You’ll hear how Annie uncovered the
5 Habits That Separate Top 100 Podcasters From The Rest | Alex Sanfilippo, PodMatch
There are five invisible mechanisms every top 100 podcast has in common. How much your show grows depends on how well these mechanics are working under the hood.Alex Sanfilippo (Founder of PodMatch) has spent years studying what today's top podcasters do differently, and he's back to break down the five non-negotiable habits that separate top shows from the rest, and how you can adopt th
The Podcast Messaging Formula That Drives Repeat Listens | Alex Sanfilippo, PodMatch
No podcast marketing strategy can save a show people don’t want to binge. So before you spend time (or money) promoting your show, you need to assess whether your content is doing it's job.From using “infotainment” to hold attention to structuring interviews that increase listener engagement, Alex Sanfilippo (Founder of PodMatch) is breaking down how to create episodes people want to listen t
3 Signs Your Podcast SEO Strategy Is Working
Most podcasters have no idea whether their Podcast SEO strategy is working. And if you don’t want smaller, inactive shows outranking you for the exact keywords your ideal listeners are searching, you need to know what to look for.I'm breaking down exactly how to tell if your Podcast SEO efforts are paying off, the three metrics to track, and the tools that make it dead simple to know whether
5 Podcast SEO Best Practices to Rank at the Top of Apple and Spotify Search | Irène Picco, Ausha
One in two podcast listeners discover new shows through search inside Apple and Spotify every day. Which means if your show isn’t visible in search, you’re handing half your audience to someone else.In this episode, we’re fixing that. I’m back with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours,
41% Podcast Growth in 30 Days with Podcast SEO. Here’s How. | Irène Picco, Ausha
41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right.In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside look at the Podcast SEO experiment that helped this
Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered
“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It won’t matter how good your content is if no one can find it, and if your podcast isn’t showing up in search, you’re missing out on the 54% of new listeners who find new shows that way every day.I’ll show you why Podcast SEO makes it easier than ever for niche show
5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth
Taylor Swift’s engagement dominated headlines, but the real story was what it revealed about podcasting psychology. To outsiders, Swiftie behavior can look obsessive. In reality, it’s driven by the same listener psychology I use on this show to get you bingeing these episodes every week.I'm about to break down five simple but powerful shifts that will help you turn casual listeners into die-h
Why Taylor Swift’s Engagement Just Handed Us The Biggest Podcast Marketing Lesson Yet
What makes someone binge a podcast, buy from the show, and feel emotionally connected to a host they’ve never interacted with personally? Taylor Swift’s engagement became one of the biggest podcast marketing lessons of all time because it accidentally exposed why some podcasts create obsessed fans while others get forgotten. I'm breaking down the podcasting psychology behind audience loyalty,
Is Your Podcast Too Broad to Grow? Here's How to Tell
You’ve niched down. At least, you think you have. You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But if you’re wondering whether you've niched too far (or not far enough) you're not alone.In this Fix My Pod coaching session, Anthony discovered the subtle red flags that were keeping listeners from hitting play on his
How to Position Your Episode Topics to Increase Listener Engagement (Even If They’re Not “Hot Topics”)
Hot topics get clicks. But what about the episodes you actually want to record, even if they’re not trendy or SEO-friendly? More importantly, how do you make listeners see every episode as a must-listen, so they hit play no matter the topic?I'm showing you how to strike the right balance between trending topics and thought leadership content that sets your show apart so listeners can instantl
5 Podcast Messaging Strategies that Make Your Show Feel Instantly Bingeworthy | Kristi Mayfield
Your podcast can sound great, have amazing guests, and still get skipped. Why? Because the first impression your show makes determines whether new listeners hit play.PodLaunch Accelerator grad Kristi Mayfield learned this firsthand when finding the problems her listeners cared about turned her "just for fun" show into a Top 100 podcast positioned to generate revenue. We’re breaking down
3 Podcast Tests That Predict Whether Listeners Will Hit Play | Jay Nachlis
It’s great to hear “I love your podcast!” from friends and fans. But this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most listened-to shows), shares the surprising patterns behind what makes listeners hit play or scroll
What New Podcast Listeners Notice About Your Show in the First 7 Seconds | Jay Nachlis
Most podcasters wait for listener feedback to tell them if their podcast is good. But new listeners decide whether to click play in seconds, before they’ve heard a single word. Jay Nachlis, VP at Coleman Insights, reveals the common podcasting mistakes that make new listeners tune out in the first 7 seconds, and how to get reliable input from real podcast listeners who don’t know you so you can se
The Guest Booking Strategy That Saves You From Boring Guests
Ever finished an interview and thought, “Well, that sucked”? Yeah, your audience felt it too. One boring, rambling guest can make even your most loyal listeners question if they should ever hit play on your show again. But when your guests deliver specific strategies and bold takes they can’t get anywhere else, listeners will finish the episode, tell a friend, and trust you more with every listen.
5 Episode Title Mistakes That Make Your Show Easy to Skip
You’ve done everything the podcasting experts say to do: publish weekly, stay consistent, share on social. But the listens still aren’t coming, and you’re starting to resent how much time you’ve spent talking to an empty room.Most people think they have a podcast marketing problem, but more often it’s your podcast messaging, starting with your episode titles. And the longer you misdiagnose it, the
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