Workbook Radio
Workbook Radio is a podcast aimed at professional artists working in the commercial advertising industry. Through interviews and panel discussions, it explores what it takes to stand out in a constantly changing creative landscape. The show is the official podcast of the industry-standard WORKBOOK and Workbook.com. Episodes feature conversations with working artists and industry professionals about careers, craft, and the business side of commercial art.
Episodes
Episode 102- Agency Spotlight: Début Art
Founded in 1985, Début Art is an artists' representative agency, representing a groundbreaking roster of globally based illustrators, motion and animation artists, and illustrative designers. Podcast host, Jacqueline Lopez, sits down with agency founder, Andrew Coningsby and Senior Managing Agent, Jonathan Hedley to talk about what sets Début apart, how the illustration industry is changing, and h
Episode 101- State of the Agency with DAGGER's Al Patton and Lance Krall
Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. It's one of Ad Age Best Places to Work and has been named 4x to Adweek's 100 Fastest Growing Agencies. On this episode I sat down with the agency's Chief Creative officer, Al Patton, and Head of Dagger Originals, Lance Krall to talk about the state of Dagger, Advertising in Atlanta, and m
Episode 100- Leading Life with Doug Truppe & Gabriel Most
Doug Truppe is a creative talent agent specializing in the representation, marketing, and management of award-winning commercial Photographers and Directors. Gabriel Most is a licensed social worker and registered nurse who is interested in how our minds work and helps clients restore balance in their lives and move forward mindfully. Together, they've created the blog series Leading Life to empo
Episode 099- Heather Eidson
On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, her love of filmmaking, and how she incorporates balance and mindfulness in her career and everyday life. About Heather... Hello! I am a photographer, videographer and filmmaker with a passion for creating stories that bring awareness and spark
Episode 098- Beth Galton's Covid Diary
During the Pandemic, commercial and fine art photographer Beth Galton created an art piece that eventually turned into an art book she titled, Covid Diary. Now she has started a Kickstarter to help her fully realize the scope of this passion project. On this episode, we're talking about the Covid Diary, which is on its final fundraising stretch. We discuss the origin of the project, its evolution
Episode 097- David and Greta Fox
On this episode we talk to corporate and commercial photography duo, David and Greta Fox, about their ongoing breast cancer survivors personal project, their work with the folk Americana Roots Hall of Fame, and more. About David and Greta: Corporate Event Conference Headshot Photographer David Fox has been making professional images since his early teens. From his start as a photojournalist, he ea
Episode 096- Orit Bergman
On this episode, multidisciplinary artist Orit Bergman talks about how she takes on so many creative disciplines, her latest projects (one which won a 2023 World Illustration Award), and what she's looking forward to creating. About Orit: Orit Bergman was born in Jerusalem and lives and works in Kerem Maharal, Israel. She writes and illustrates children's books, adapts her stories to the theate
Episode 095- Meet Mari Amor
After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she's looking forward to on her journey and the industry as a whole. About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography
Episode 094- New Year, New Personal Project with Dennis Welsh
Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis: Dennis Welsh has been a commercial photographer and directo
Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski
Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek's Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. On this episode, Mike and I chat about Dagger's start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger
Episode 092- Matt Garbutt talks AI in Advertising
Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible th
Episode 091- TDA_Boulder x Rise Against Suicide
Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder, Jonathan Schoenberg. On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign c
Episode 090- Dennis Murphy and My Hand My Cause
Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.
Episode 089- Felipe Simi, SOKO
Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly pe
Episode 088- Brian Carlson
Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. View Brian's work here. About Brian: I'm a photographer and filmmaker with a pas
Episode 087- Margaret Johnson on Creating Super Bowl Ads
In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P's Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It's a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran
Episode 086- Alex Garcia
As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work. About Alex Garcia: As a Midwest/Chicago-based photograp
Episode 085- John Fedele
On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape. About John Fedele: "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moment
Episode 084- Felicia Perretti
On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy. About Felicia: Felicia Perretti is a commercial food and beverage photographer and director based in New York C
Episode 083- Tasha Dean on Diversity in Advertising, Part 2
On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what's ahead for Martin,
Episode 082- Tasha Dean on "The 50/50 Initiative" and Diversity in Advertising, Part 1
On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, "see be
Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews
In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook's Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mis
Episode 080- Standing Out In A Saturated Market 2022: Promo Pieces
We're back with another installment of Standing Out in a Saturated Market 2022. On this episode, Workbook's Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at sp
Episode 079- Standing Out in a Saturated Market 2022: Websites
Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022? In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma World
Episode 078- Jonathan Rice, Part 2
On this episode, Jonathan talks about his transition into illustration, advice he has for fellow illustrators in working with creative directors, having been one, and what's ahead for him in his career.
Episode 077- Jonathan Rice, Part 1
Jonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country's largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. But Jonathan's heart was always drawn to making great, visually interesting Illustrations, art and design that everyone can appreciate and love. On this episode we talk about Jonathan's career of many hats,
Episode 076- Stephen Hamilton, Part 2
On this episode, Stephen finishes discussing the Nick Cave: Forothermore exhibit at MCA Chicago, then shifts gears to discuss the reimagined Who's Hungry Magazine, his new project Images for Artisans, and more. About Stephen: Stephen Hamilton is a food and beverage director and photographer whose work has appeared almost everywhere you see images of food—on television, in national magazines and c
Episode 075- Stephen Hamilton, Part 1
On this Episode, we talk with food photographer and director Stephen Hamilton about how he got into food photography, his thoughts on having a "distinct point of view" in you work, and how he became a part of the Nick Cave: Forothermore exhibit at the MCA Chicago. About Stephen: Stephen Hamilton is a food and beverage director and photographer whose work has appeared almost everywhere you see imag
Episode 074- Sarah Lent & Curt Schreiber, Part 2
VSA Partners' Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber talk about NFTs and the Metaverse, how Artists can start preparing for work in this brave new world, and the resilience of the advertising community in the face of change. For more information on Sarah and Curt, visit Vsapartners.com, vsa-partners on Linkedin, and @vsapartners on Instagram.
Episode 073- Sarah Lent & Curt Schreiber, Part 1
We're back on the subject of NFTs, this time with VSA Partners Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber. On this episode, Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is creating opportunities out of this new technology, and how artists (and really anyone) can start taking advantage of this new frontier. About this episode's guests: S
Episode 072- Tim Mendola & Jodie Hein, Part 2
On this episode I'm joined by Artists Agents Tim Mendola of Mendola Artists and Jodie Hein of Rapp|Art to talk about Animation and Illustration in 2022. Tim and Jodie talk about how they take on illustration and animation artist promotion in 2022, what artists can themselves to stand out, and what trends advertising and editorial work has in store down the road.
Episode 071- Tim Mendola & Jodie Hein, Part 1
On this episode, we're joined by Artist Agents Tim Mendola (Mendola Artists) and Jodie Hein (Rapp|Art) to talk about Animation and Illustration in 2022. In this first part, Tim and Jodie talk about the artist-agent relationship, how they navigate clients, and what (if anything) shifted post-pandemic in the art and animation world. More on Tim: Tim took over the family business back when paintings
Episode 070- Dave Merwin, Part 2
Dave Merwin is currently building web applications and blockchain solutions for companies around the world and serves as Executive Sponsor and Production Strategist at DEPT Agency. We're picking up right where we left off in better understanding NFTs. From personal work to community experience, Dave discusses how agencies, brands, and commercial artists might pivot to take advantage of this new
Episode 069- Dave Merwin, Part 1
Dave Merwin is currently building web applications and blockchain solutions for companies around the world and serves as Executive Sponsor and Production Strategist at DEPT Agency. On this episode, Dave breaks down NFTs, how advertisers are jumping on them, and what it all means for commercial artists. About Dave Merwin: A veteran of a few startups. Creative director for research projects wit
Episode 068- Rose Kaz, Part 2
On this episode, we're talking Black Mountain College and beyond. Rose talks about her personal project on that hallowed ground, and then shifts gears to talk about Females in artist spaces, what has been accomplished and where we need to go. Rose Kaz is a photographer, entrepreneur, producer, and activist. For more on Rose, click here.
Episode 067- Rose Kaz, Part 1
On the episode, international creative and activist Rose Kaz talks about her start in photography, how it led her to create the online networking platform LBI Backstage Pass, and her latest project featuring Female Owned Brands. For more on Rose, click here. For more on LBI Backstage Pass, click here.
Episode 066- Bobby "Do Right" Prokenpek, Part 2
Bobby "Do Right" Prokenpek is a commercial, editorial, and advertising photographer who clients include Nintendo, Doritos, and Old Navy. On this episode, Bobby talks about what he learned from his Peeping Bob project, his outlook on photography moving forward, and how to stay the creative course. To see more of Bobby's work, click here.
Episode 065- Bobby "Do Right" Prokenpek, Part 1
Bobby "Do Right" Prokenpek is a commercial, editorial, and advertising photographer who clients include Nintendo, Doritos, and Old Navy. In this part one, we talk about how Bobby found purpose through photography, his signature style of humor in portraiture, and his "Peeping Bob" Series, a personal work project that has taken on a life of its own. To see more of Bobby's work, click here. To see mo
Episode 064- Thomas Warinner, Part 2
HIGHOPES is a cannabis branding agency that works in the US and abroad to develop compelling experiences and identities unique to this unique industry. On this episode Thomas talks about what artists can do to stand out to cannabis marketers and clients, and his "hopes" for HIGHOPES and cannabis marketing in the future.
Episode 063- Thomas Warinner, Part 1
HIGHOPES is a cannabis branding agency that works in the US and abroad to develop compelling experiences and identities unique to this unique industry. On this episode we talk to one of HIGHOPE's co-founders, Thomas Warinner, about the unique challenges associated with cannabis marketing and the future for creative's in this space. To see more of HIGHOPE's work, click here.
Episode 062- Scott Thompson, Part 2
Scott Thompson is a commercial photographer and videographer who also serves in the US National Guard. His client list not only spans the branches of the military, but also clients like Google and Subaru. On this episode, On this part 2 with Scott about his process, his foray into teaching, and how being of service goes hand in hand with his artistry. To see more of Scott's work, click here.
Episode 061- Scott Thompson, Part 1
Scott Thompson is a commercial photographer and videographer who also serves in the US National Guard. His client list spans the branches of the Military, Google and Subaru. On this episode, we talk about how both career paths started, their intersections, and how both have led to the importance Scott places on authenticity. To see more of Scott's work, click here.
Episode 057- Nick Howard, Part 2
I sat down with Nick Howard, an art director about to start a new chapter of his career at Wieden+Kennedy Portland. His previous work for Miller Lite, Skittles and starburst, at DDB Chicago alongside his partner Nick Stoner, earned him a spot on this year's Adweek's creative 100 list. On this episode I talk to Nick about how the pandemic has changed the industry for the better, the importance of e
Episode 056- Nick Howard, Part 1
Nick Howard is an art director about to start a new chapter of his career at Wieden+Kennedy Portland. His previous work on Miller Lite, Skittles, and Starburst at DDB Chicago alongside his partner Nick Stoner earned him a spot on this year's Adweek's Creative 100 list. In this part one of two, we talk about making the list, working with the other Nick, visual trends and office life in 2021. To lea
Episode 055- Liz Nemeth, Part 2
Yoda famously said, "do or do not, there is no try." But commercial photographer and director Liz Nemeth has a different perspective. In this episode, Liz talks about how the art of 'try' has helped her grow from friend to colleague, from photographer to director, and what she aims to try for in the future. Check out Liz's website here.
Episode 054- Liz Nemeth, Part 1
On this episode, we talk with commercial photographer and director Liz Nemeth. In this first part, Liz talks about her start in photography, a storied trial by fire which took her from assisting photography greats to the Olympics and how she ultimately found her artistic voice.
Episode 053- Curiosity, Collaboration, and Truth: Tim Paschke & David Matheson
On this Episode, Tim Paschke (Resin Advertising) and David Matheson (Eszter+David) talk about what they've learned from each other in the five years they've worked together, and offer some closing thoughts on what it takes to form a lasting Casting Director and Commercial Artist partnership.
Episode 052- Assets and Artistry: Tim Paschke & David Matheson
On this episode, Tim Paschke (Co-Founder, Creative Director, Resin Advertising) and David Matheson (Commercial Photographer, eszter+david) talk about the merging of assets and artistry; how they deliver for their clients while maintaining their personal brand of art.
Episode 051- Creating Future Narratives: Tim Paschke & David Matheson
On this episode, Tim Paschke (Co-Founder and Creative Director of Resin Advertising) and David Matheson (half of the commercial photography team eszter + david) talk about how a chance encounter has turned into a 5 year creative collaboration building on what Tim calls, "creating future narratives."
Episode 050- Amy Scott, Part 2
On this episode, up and coming farm-to-table commercial and editorial photographer Amy Scott talks about her personal project A New York Cider Story, the importance of community, and her upcoming projects.
Episode 049- Amy Scott, Part 1
In this episode, farm-to-table commercial and editorial photographer Amy Scott talks about going from farming to photo, her 2019 personal project The Hands that Feed Houston, and adjusting her professional life during the pandemic.
Episode 048- Doug Menuez, Part 4: Epiphanies
In this four part series, I sat down with award winning photographer and director Doug Menuez. In this final Chapter, Doug gives advice on how to merge your personal work with the work you've been hired to do as well as a creative lesson courtesy of Steve Jobs.
Episode 047- Doug Menuez, Part 3: The Crazy Dream
Award winning photographer and director Doug Menuez talks about his first foray into music videos and then goes into the heart of FEARLESS GENIUS, a personal project 15 years in the making in which Doug visually archived the innovators whose work changed the world we live in forever.
Episode 046- Doug Menuez, Part 2: Creating during COVID
In this part 2, Doug Menuez discusses the projects he's been working on during Safer at Home. From music videos to proof of concept, Doug talks about the healing power of art and his optimism in the future of the industry.
Episode 045- Doug Menuez, Part 1: The Human Condition
In this four part series, we speak with Doug Menuez about his storied career spanning 35 years as a photographer and director. In this episode, Doug talks about his calling to capture the human condition, how it connects us, and how that's carried him from photojournalism to fashion advertising and beyond.
Episode 044- Community during COVID-19 with Inti St. Clair
On this episode, Workbook Regional Rep Mary Preussel spoke with Photographer/Director Inti St. Clair on the value of community, and how a chance opportunity during COVID-19 turned into a new business venture.
Episode 043- Brand Creative Manager Lauren Danford
On this episode, Workbook Regional Rep Mary Preussel sits down with Lauren Danford, Brand Creative Manager at The Richards Group (clients include Sub Zero, Wolf, and Cove). Listen in as they talk about work in the time of COVID and what the future of advertising might look like.
Episode 042- Creative Buyers Answer Artist's Website Questions
At a pre-COVID event hosted by Workbook Rep Mary Preussel, Art Producer Katie Bunstma and National Photo Agent Quitze Nelson started the evening with audience questions about artist websites. Here landing page do's and don'ts as well as image count tips on this episode of Workbook Radio!
Episode 041- Tim Tadder & Art for Assistants
On This Special Episode, Workbook Rep Heidi Goverman and Photographer/ Director Tim Tadder discuss ART FOR ASSISTANTS, an initiative that was created to answer to a need and has turned into a community of art and support. For more information on Art For Assistants, please visit our Newsroom at workbook.com. You can also search the phrase "Art for Assistants" on GoFundMe.com. Special thanks to T
Episode 040- Soft White Underbelly with Mark Laita, Part 4
In this extended episode, we wrap up with Mark Laita and his discussion of his personal project Soft White Underbelly. He reflects on how this project has revitalized his photography, and offers advice for other artists pursing personal work. For more on Soft White Underbelly, click here.
Episode 039- Soft White Underbelly with Mark Laita, Part 3
On this episode, Mark Laita talks about the evolution of his project's success Soft White Underbelly on YouTube, and what makes a platform like Patreon so appealing. For more of Soft White Underbelly on YouTube, click here. For more info on its Patreon, click here.
Episode 038- Soft White Underbelly with Mark Laita, Part 2
On this episode, WBR Producer Jacqueline Lopez and Workbook Photographer Mark Laita discuss the personal impact of Soft White Underbelly, as well as the help and hurt of social media. TRIGGER WARNING: THIS INTERVIEW CONTAINS SUBJECT MATERIAL THAT MAY NOT BE SUITABLE FOR ALL AUDIENCES. LISTENER DISCRETION IS ADVISED.
Episode 037- Soft White Underbelly with Mark Laita, Part 1
Workbook Radio producer Jacqueline Lopez spoke with Workbook Photographer Mark Laita about his personal project ten years in making that is now taking social media by storm. In this part one of four, they discuss the origins of Soft White Underbelly, a video series honoring those we often look past. TRIGGER WARNING: THIS INTERVIEW CONTAINS SUBJECT MATERIAL THAT MAY NOT BE SUITABLE FOR ALL AUDIE
Episode 036- Daniel Bedell & Gregory Manchess
Photographer/podcaster Daniel Bedell strikes up and insightful conversation with award-winning illustrator Greg Manchess.
Episode 035- Creative Buyers talk Social Media
Gain valuable insight about social media from Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, Art Producer Jen Lamping. Moderated by Workbook rep Heidi Goverman.
Episode 034- Creative Buyers on Website and Emails
We're back in Palm Springs with Workbook's Heidi Goverman. In her latest panel, Heidi discusses websites and emails with Creative Producer Ron Beinner, Visual Lead Anna Dickson, Sr. Art Producer Brian Gibson, and Art Producer Jen Lamping.
Episode 033- Daniel Bedell & Todd Miller
On this episode, we're introduced to an ongoing series called 'Quick Question' with photographer/podcaster Daniel Bedell. In this first installment, Daniel talks with Todd Miller, Chief Creative Officer of the Experian in-house agency The Cooler, about what Todd looks for in an artist and how to stand out with your mailers.
Episode 032- Kirsten Ulve, Part 2
On this episode, Social Media Director Thomas James talks to Kirsten about her work in textiles, finding inspiration, things she's working on and dream projects.
Episode 031- Kirsten Ulve, Part 1
Workbook Social Media Director Thomas James interviews illustration and animation artist Kirsten Ulve. Kirsten, whose work graces the cover of our 2019 Fall Illustration Workbook, talks about her 'style bubble,' her humble beginnings, and caricature work.
Episode 030- Standing Out In a Saturated Market: Artist Edition, Part 4
Workbook Rep Heidi Goverman talks with commercial photographers Shelly Waldman, Nathalie Gordon, Zach Anderson, and Jason Elias about how they use social media to benefit their business.
Episode 029- Standing Out In a Saturated Market: Artist Edition, Part 3
On this episode we're talking promo mailers and emails. Find out what photographers Shelly Waldman, Jason Elias, Nathalie Gordon, and Zach Anderson have to say on how much is too much, subject lines, and how to include mentioning motion!
Episode 028- Standing Out In a Saturated Market: Artist Edition, Part 2
On this episode, Workbook regional rep Heidi Goverman talks to commercial photographers Zach Anderson, Jason Elias, Nathalie Gordon, and Shelly Waldman, about casual networking and social media.
Episode 027- Standing Out In a Saturated Market: Artist Edition, Part 1
Photographers Nathalie Gordon, Shelly Waldman, Jason Elias, and Zach Anderson share their experience with students at Santa Monica College. Learn about website do's and don'ts from the artists themselves on this episode of Workbook Radio!
Episode 026- Daniel Bedell & James Yang, Part 3
Photographer/podcaster Daniel Bedell wraps up his conversation with illustrator James Yang on this episode of Workbook Radio. The artists talk business relationships, how James works with his agent, and how to handle client feedback during the creative process.
Episode 025- Daniel Bedell & James Yang, Part 2
On this episode of Workbook Radio, podcaster/photographer Daniel Bedell talks origin story and beyond with illustrator James Yang. James dives into what got him into illustration, what got him down the editorial route, and how he takes on marketing and social.
Episode 024- Daniel Bedell & James Yang, Part 1
An interesting conversation begins as lifestyle photographer Daniel Bedell talks creative voice and starting out with editorial illustrator James Yang. See what parallels and differences unfold on this episode of Workbook Radio!
Episode 023- Daniel Bedell & Tropico Photo, Part 5
Tropico Photo's Michelle Norris and Forrest Aguar talk about Instagram and how to get the most out of the social media platform for your business.
Episode 022- Daniel Bedell & Tropico Photo, Part 4
In this episode, production duo Tropico Photo talk Instagram. How their personal profiles differ from their business profile, and how they balance generating follower momentum without losing an authentic voice.
Episode 021- Daniel Bedell & Tropico Photo, Part 3
It's part 3 of Daniel Bedell talking with wife-husband duo Michelle Norris and Forrest Aguar of TROPICO PHOTO! Listen in as Daniel continues the conversation on how working as a duo plays out on set, as well as asking the couple how they cultivated their unique style.
Episode 020- Daniel Bedell & Tropico Photo, Part 2
In this episode Daniel talks with Michelle Norris and Forrest Aguar from TROPICO PHOTO about their respective roles on set during a photoshoot and if/how gender plays a part in their business and client's expectations.
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