The Future of Tourism
The Future of Tourism is a podcast of candid conversations with leaders, luminaries and visionaries from the travel and tourism industry. Each episode explores the challenges and opportunities destinations and travel businesses face today, from marketing and visitor experience to recovery and growth. It is hosted by David Peacock and presented by Simpleview, a travel and tourism marketing technology company.
Episodes
From Recovery to Reinvention: How Los Cabos Turned Crisis into a Competitive Advantage
On this episode of the Future of Tourism podcast, we reconnect with Rodrigo Esponda Cascajares, managing director of the Los Cabos Tourism Board, to explore how increasing competition and changing traveler expectations are encouraging the destination to evolve. Tune in to learn how Visit Los Cabos is moving beyond luxury positioning and investing in authentic experiences, rural tourism, community
From Boardroom to Bus Stop: Turning Tourism Strategy into Frontline Reality
We often think coordination happens in the boardroom, but real alignment is proven on the front line. If strategy doesn’t show up in everyday interactions with visitors, it remains theoretical. This episode of Future of Tourism podcast features Visit Seattle’s Senior Manager of Destination Experience Rudd Schupp. Tune in as he shares how a concierge mindset, powered by Certified Tourism Ambassador
The Intersection of City, Citizen, and Tourism: Lessons from Gdańsk
What happens when tourism stops trying to market a city and starts helping run it? On this episode of the Future of Tourism podcast, Łukasz Wysocki, CEO of the Gdańsk Tourism Organization, explores redefining tourism as a civic infrastructure that serves citizens, informs city decisions, and builds long‑term trust. Tune in for a candid look at how tourism can create value for residents and, in doi
Beyond Buzzwords: What Helsinki and Gothenburg teach us about real sustainability progress
As destinations worldwide grapple with the political complexity and accelerating demands of sustainable tourism, few cities offer clearer roadmaps than Helsinki and Göteborg —two Nordic leaders whose long-term commitment to environmental, social, and economic stewardship has reshaped what meaningful progress looks like. On this episode of the Future of Tourism podcast, we’re joined by two global t
Resilience and recovery: the role of tourism tech in times of disruption
Tourism’s resilience shines through decades of disruption. In this episode of the Future of Tourism, Ryan George shares how tech, trust, and community are shaping the industry’s future.
Symposium Special: Exploring Smart Tourism from Aspiration to Application
On this episode of the Future of Tourism podcast, Dr. Phil Xiang from Virginia Tech explores the evolution of smart tourism. This is the final installment of our Executive Insights Symposium series — catch up on previous episodes here: AI governance for DMOs and their leaders with Janette Roush, senior vice president of innovation and chief AI officer at Brand USA Rethinking DMO leadership in a n
Symposium special: rethinking leadership in a new era of alignment and purpose
On this episode of the Future of Tourism podcast, Adam Burke, president and CEO of Los Angeles Tourism, explores the evolving role of leadership and alignment in destinations of tomorrow.
Symposium Special: AI governance for DMOs and their leaders
On this episode of the Future of Tourism podcast, Janette Roush, senior vice president of innovation and chief AI officer at Brand USA, explores the urgent need for destination executives to review how they strategically implement AI. Learn the opportunities, risks, and methodology behind effective and ethical AI governance for DMOs.
Grass roots tourism: How community engagement fuels tourism development
On this episode of the Future of Tourism podcast, Greg Takehara and Chris Seek share hands-on insights into how community engagement strengthens development.
Smart tourism: innovation, technology & connectivity in destination marketing
On this episode of the Future of Tourism podcast, Dr. Phil Xiang and Simpleview’s own Jason Swick discuss smart cities, digital disruption, and the emerging concept of “smart tourism” and where DMOs can dive right in.
The new electricity: Let’s talk AI in tourism with Janette Roush & Cody Chomiak
On this episode of the Future of Tourism podcast, Janette Roush and Cody Chomiak help demystify AI. Learn to view the technology as easy to approach and understand its impact on our future.
Dispatches from the front line of innovation: Brad Jones & Dr. Annie Rummel
On this episode of the Future of Tourism podcast, Brad Jones from Visit Bellevue Washington and Dr. Annie Rummel from Great Lakes Bay Airport Endowment Fund describe two trailblazing DMO projects.
Tech meets emotions: discovering immersive “phygital” tourism experiences
On this episode of the Future of Tourism podcast, learn about “phygital tourism” — the use of physical and digital elements to enhance the tourist experience — from Elisa Mameli.
Raising the bar: the PACE Forum sets a new standard for engagement
The first annual PACE Forum was momentous in the evolution of community and stakeholder engagement. Tune into the Future of Tourism podcast to hear from two instrumental people about the conference.
Building an inclusive destination: navigating unrest and inequity with trust and opportunity
The road to inclusivity is a long one. Hear what Ka Vang, Vice President of Equity, Diversity, and Inclusion at Meet Minneapolis, says about the role tourism plays and how to start.
Demystifying accessibility: embracing accessible tourism to empower destinations
On this episode of the Future of Tourism podcast, Ross Calladine from Visit England speaks about demystifying accessibility and developing initiatives to help destinations embrace accessible tourism.
Why authentic experiences are vital to the future of places and people
Visitors are increasingly seeking immersive experiences that allow them to understand not just their own history, but the history of other people and places. On this episode of the Future of Tourism podcast, David Peacock is joined by Bennish Brown, CEO of Destination Augusta, and Joe Veneto, chief experience officer of Veneto Collaboratory, for a conversation about authentic destination developme
The future of AI: expanding applications we're just beginning to grasp
David Peacock interviews Janette Roush, executive vice president of marketing and digital for New York City Tourism + Conventions, and Paul McLeod, director of analytics at Simpleview, about the current landscape of generative artificial intelligence (AI).
Roush has spent decades in industry-leading organizations and modern media agencies. McLeod is a maverick in the data and insights space and ru
Behavioral optimization in tourism: from nudge strategies to smart design featuring Milena Nikolova, Ph.D.
David Peacock interviews Milena Nikolova, chief behavior officer at BehaviorSMART, about how behavior optimization strategies can influence change-for-good in the tourism industry.
Nikolova and her team of experts leverage their knowledge in tourism, sustainability, data analysis, and economic and behavioral sciences to provide innovative solutions to the travel sector’s most pressing issue — supp
Knowledge groups & how Europe’s over-tourism efforts paved the way for resilience
When we look for inspiration and ideas that will help us optimize the success and sustainability of our own destinations, we often look to Europe. More than a decade ago, their early work on overtourism highlighted the need for a more engaged network of destination stakeholders who prioritized ensuring that tourism was a restorative and not a depleting force.
After the emergence of the COVID-19 pa
Unlocking the power of sport in transformative placemaking
David Peacock interviews Al Hutchinson from Visit Baltimore, and Steve Brunner from KOM Sports Marketing, about placemaking and the Maryland Cycling Classic.
The future of tourism: embracing sustainability and regeneration initiatives
This episode of Future of Tourism features Edmar Luiz Xavier Neto and Joel Marriott. Neto is the visionary creator of the Strong Farm & Rural Shores Destinations program, whose project aims to create new paths for sustainable development and empower families and businesses in rural communities.
Marriott, an Indigenous entrepreneur from White Bear First Nations in Saskatchewan, Canada, is the f
4VI: Vancouver Island’s Bold Experiment in Sustainable Tourism
David Peacock is joined by Anthony Everett, CEO of 4VI, to discuss Vancouver Island’s bold experiment in sustainable tourism. Discover how 4VI has redefined itself as a social enterprise, with a mandate to serve 800,000 residents and ensure that tourism is a resilient force for good on the island.
What driving sustainable outcomes in the meetings industry can teach us
As destination organizations increasingly take on a leadership role in sustainability and regeneration, it's essential to learn from the successes of our peers in the meetings, incentives, conferences, and exhibitions (MICE) industry. By leveraging their expertise and applying it to our destinations, we can drive progress toward a more sustainable future for our communities and the planet.
Si
Tourism leaders share thoughts on a social license for tourism, engagement & alignment
David Peacock talks with Jack Johnson and Adam Burke about changes needed as DMOs look inward at stakeholders and residents as part of the new social license for tourism, engagement, and alignment.
How Aspen is designing a “Capacity, Compression, and Comfort” model of visitor volume, featuring Eliza Voss and David Holder
On this Future of Tourism, David Peacock talks with Eliza Voss and David Holder about the model they’re designing to address visitor pressure and enhance the Aspen, Colorado, experience while preserving its small-town character.
Voss is vice president of destination marketing at the Aspen Chamber Resort Association. David Holder is the CEO at Clarity of Place. David Peacock is senior advisor of th
Recruitment, retention & workplace culture: what does the future hold?
Listen in as David Peacock explores how DMOs and other companies should confront the changing expectations surrounding work. How do you cut through the clutter regarding recruitment and retention? Or create a strong corporate culture in a predominantly remote workforce?
David’s guests are Mike Gamble and Ryan Bolton. Gamble is the CEO of SearchWide Global, an executive search firm primarily for th
Stakeholder engagement: that’s not on our chart of accounts … featuring Annette Rummel
David Peacock talks with Annette Rummel, CEO of Great Lakes Bay Regional Convention & Visitors Bureau, about destination development and how to get things done that aren’t on your “chart of accounts.”
How to get traction to create enduring value with sustainability projects featuring Jessica Vandy & Alexis Kurelek
Listen in as David Peacock talks with Jessica Vandy and Alexis Kurelek, sustainability vanguards who work globally on a host of projects. The topic is how to get the traction needed to create enduring value with sustainability projects and move toward regenerative tourism.
Beyond sustainability: regenerative tourism’s the challenge of a lifetime, featuring Kristin Dunne
On this episode of Future of Tourism, David Peacock interviews Kristin Dunne about the challenges that come with aiming for regeneratie tourism and the magic that happens when it starts to come together. Dunne is the former chief executive of Tourism Bay of Plenty, New Zealand.
Destinations & Digital Assets: Creating Legacy Value Featuring Ben Switzer & Ed Tomasi
Listen in as Simpleview’s David Peacock talks with Ben Switzer and Ed Tomasi about ways to combine digital development and legacy value creation in this modern era of destination marketing. Switzer is the chief growth officer of EXAR Studios. Tomasi is the co-founder and managing director of Subnation, the esports powerhouse.
Destinations will thrive when tourism's about more than just travelers
On this episode of Future of Tourism, David Peacock interviews Rob Holmes and Casey Canevari of GLP Films about how they help destinations achieve sustainability goals through film and storytelling. GLP clients include Visit Portland, Visit Sedona, and the Tourism Authority of Thailand.
Greg Takehara's career-long quest for the positive power of tourism
Listen in as David Peacock talks with Greg Takehara, CEO of Tourism Cares, about the evolution of the ‘meaningful map’ that spotlights social enterprises in destinations. Tourism Cares has a strong history of bringing players from across industries together to collaborate and drive development and innovation.
Stakeholder engagement: how to get where you need to go
Featuring Tristin Vogel, project manager at Regional Tourism Organization 4 (RTO4) in Ontario, and Peter Smith, a renowned Canadian actor, director, and playwright. This episode delves into the power of stakeholder engagement in developing the Grand River in Southern Ontario. Hosted by David Peacock, senior advisor to the Future Tourism Group.
How can tourism help fix the world?
Featuring Petra Stušek, president at ECM and CEO of Ljubljana tourism, and Flavie de Bueil-Baudot, chief operating officer at City Destination Alliance, this episode of the Future of Tourism reflects on the powerful role that tourism can play to fix the world and how DMOs can be a catalyst for change. Hosted by David Peacock, senior advisor to the Future Tourism Group.
How does a destination's cultural heritage become a double-edged sword?
Featuring Chris Brown, director of marketing Liverpool, and Richard Veal, managing director at Simpleview Europe, this episode of the Future of Tourism covers the situation that Liverpool, England, faced after becoming a European Capital of Culture (ECOC) in 2008. Cultural heritage — is it a catalytic force for authentic destination development or a double-edged sword that must be wielded with ski
Local small businesses can help spark authentic destination development featuring John Gunter
Learn how Frontiers North has sparked destination development in Churchill, Manitoba, with its world-renowned Tundra Buggy Adventures and is helping lead the charge in the region’s regenerative tourism. David Peacock interviews John Gunter, CEO of Frontiers North, about the role local businesses can play in destination development in this episode of the Future of Tourism.
A look back at the Future of Tourism: March 2020
This edition of the Future of Tourism looks back to the first three months of the COVID-19 pandemic. Highlighting 13 interviews, five themes emerged then that hold true today.
Lessons from Liverpool & the transformative power of tourism featuring Richard Veal
Destination transformation doesn’t happen overnight. Hear about the decades-long journey Liverpool went through in this Future of Tourism episode featuring Richard Veal, managing director of Simpleview Europe.
How the desire for immersive experiences drives today’s travelers … featuring Ben Switzer, Joe Veneto, and Andreas Weissenborn
Seeking experiences is the currency of today’s travelers. Learn about experiential tourism development in today’s travel landscape and what it means for tomorrow’s in this Future of Tourism episode. Simpleview’s David Peacock interviews Joe Veneto, chief experience officer at Veneto Collaboratory; Ben Switzer, chief growth officer at EXAR Studios in London, Canada; and Andreas Weissenborn, vice pr
Staying hopeful & seeking solutions is key to sustainability successes featuring Paul Nursey
Join Simpleview’s David Peacock as he interviews Paul Nursey, CEO of Destination Greater Victoria, about the destination’s commitment to regenerative tourism, the importance of locally-owned businesses in maintaining destinations’ efforts to deliberately and jointly plan the future, and the IMPACT Sustainability Travel & Tourism 2022 conference.
Katz urges DMOs to control their data to benefit destinations featuring Jeff Katz
Join David Peacock as he interviews Jeff Katz, the Founding CEO of Orbitz Worldwide, CEO of Swissair, and an executive at both Sabre and American Airlines. He’s now the CEO of Journera, a travel technology company that works to connect the traveler and his data on all parts of his journey.
The Future of Tourism welcomes Sophia Hyder Hock to Destinations International
In this episode of the Future of Tourism,David Peacock interviews Sophia Hyder Hock, chief diversity officer at Destinations International, about her new role. Tune in to hear her thoughts on the intersection between tourism and equity, diversity, and inclusion.
Good tourism balances people, profit, and planet featuring Anne de Jong
As destinations and tour operators are realizing that the future of tourism must be a sustainable balance of people, planet, and profit, they’re seeking insight and perspectives. Join David Peacock as he interviews Anne de Jong of the Good Tourism Institute about how the pandemic accelerated this imperative.
Waterloo Region sports office expands focus to include esports, featuring Allister Scorgie and Ed Tomasi
In this Future of Tourism podcast, David Peacock talks with Allister Scorgie, Director of Sport Hosting at Explore Waterloo Region, and Ed Tomasi, Cofounder and Managing Partner of Subnation Media, about how Waterloo Region expanded its focus to include esports in the midst of the pandemic.
Ecotourism in Uganda: shifting tourism toward the greater good featuring Keneth Hafasha
Hear how one young entrepreneur works for change in the restorative tourism space and uses 30 percent of his company’s profits for legacy improvements in Uganda. In this week’s Future of Tourism, David Peacock interviews Keneth Hafasha.
Where worlds converge: why Panama seeks quality of travelers over quantity, featuring Woodrow Oldford
Hear how Panama is flipping the sustainability script in its new master tourism plan. In this week’s Future of Tourism, David Peacock interviews Woodrow Oldford, chief marketing officer for Promtur Panama.
The cannabis conundrum for DMOs: a crash course on cannabis tourism featuring Brian Applegarth
What do we need to know about cannabis tourism? Find out in this crash-course interview as David Peacocks speaks with Brian Applegarth, founder of Cultivar Brands, a destination solutions provider for the cannabis-related travel trend, and The Cannabis Trail, a nonprofit dedicated to preserving and celebrating the cannabis heritage of northern California. He also founded the Cannabis Travel Associ
Legacy value: changing the world, one meeting at a time featuring David Noack Pérez
This week’s Future of Tourism features David Noack Pérez, director of the Madrid Convention Bureau. Tune in and hear how Noack Pérez and his team are creating legacy value projects as one of the world’s leading meetings & conference destinations. Hosted by David Peacock, Senior Advisor, Future Tourism Group.
Sustainability and DMOs: Elvis has left the building featuring Guy Bigwood
Is there anyone who still thinks that global warming and climate change are a hoax? Well, then, assuredly, this episode of the Future of Tourism podcast is not for you. But for the rest of us …
This episode features Guy Bigwood, managing director at Global Destination Sustainability Movement, a platform to promote and develop the regenerative thinking and practices that will support destinations o
Destination management and sustainable tourism: how one DMO got it right featuring Matthew Price
This week’s Future of Tourism features Matthew Price, executive director of the Huntingdon County Visitors Bureau. Tune in and learn how Price brought together stakeholders to develop sustainable recreational projects and events in their corner of the world.
Placemaking pays dividends for destinations up for the challenge featuring Dave Herrell
This week’s Future of Tourism features Dave Herrell, president and CEO of Visit Quad Cities. Listen in as he and David Peacock discuss placemaking and the unique interconnection between making a place vibrant for its residents and visitors alike.
Tomorrow’s tourism leaders offer unfettered clarity … featuring Patrick Delaney
Listen up! The younger generation of tourism industry leaders brings forth an avalanche of new ideas. Ignore at your peril. Tune in for this week’s episode of the Future of Tourism in which David Peacock talks with Patrick Delaney, managing partner at the SoolNua strategy and marketing agency, about the need to listen to urgent new voices.
Enriching destinations with Immersive Virtual Reality featuring Ben Switzer
This week’s Future of Tourism features Ben Switzer of EXAR Studios, a technology company bringing tourism into the future with augmented reality. Immersive virtual reality (VR) is accessible, relatively inexpensive, and creates legacy value assets that are always on for the destination. In these challenging times, it’s an excellent way to forge new and enduring local partnerships and connections.
What Will You Be Doing On Sept. 25, 2026? Five Leaders, Five innovators, Five Messages.
This week’s Future of Tourism features five guests David Peacock has welcomed over the last year. Each brings an important message and — long before the pandemic — pushed the envelope of what we do as destination organizations. Hear what Michael Nagy, Petra Stušek, Castro Ambiyo, Greg DeShields, and Elke Dens have to say.
Are you Ready Player One? featuring Andy McNeill
This week on the Future of Tourism, hear what Andy McNeill, the CEO of American Meetings, Inc., has to say in discussion with David about the incredible pace of technological change coming in the meetings and events industry. The big question — are you ready?
Signposts along the journey featuring Elizabeth Tovar
This week on the Future of Tourism, David Peacock is joined by Elizabeth Tovar, president of Turenlaces del Caribe, SRL, in the Dominican Republic and also president of the Federation of Congress Organizing Entities of Latin America (COCAL). Tune in for a conversation around Tovar’s perspective on the Latin American meetings industry and how to build back better.
Regenerative tourism in Bay of Plenty featuring Kristin Dunne and Frank Cuypers
This week on the Future of Tourism, David Peacock is joined by Kristin Dunne, CEO at Tourism Bay of Plenty, and Frank Cuypers, senior strategist at Destination Think. Listen in as they talk about regenerative tourism and how it’s about ensuring destinations are loved by visitors — but not loved to death.
Building from Crisis: Lessons from London featuring Barbara Jamison-Woods
This week on the Future of Tourism, David is joined by Barbara Jamison Woods, Head of Business Development at London & Partners, exploring what lessons — what new models of business, new partnerships and new technologies, tempered with a keen awareness of longstanding values — might help address pandemic impact in destinations around the world.
Accelerating Change: A Conversation with Destinations International CEO Don Welsh
Don Welsh, CEO of Destinations International, has spent more than 35 years in travel and tourism, including a five-year stint as president and CEO of Choose Chicago where he and his team broke records for visitation, tourism spending, hotel tax revenue and jobs.
In this week of DI's Annual Convention, presented this year in Baltimore with the theme of "Embrace Disruption," Don joins David in a wid
A New Mandate & Name in Vancouver featuring Royce Chwin
What does it take to break out of a longstanding pattern and perspective? To not only see the world and your world in a different way, but then also reorganize around that new understanding? In short: What drives a paradigm shift?
This week, David is joined by Royce Chwin, President and CEO of the newly renamed Destination Vancouver (formerly Tourism Vancouver) about the values, goals and paradigm
DEI Is Everyone's Responsibility featuring Bill Geist & Mike Gamble
In 2020, Bill Geist and Mike Gamble jointly pennd a white paper for Destinations International on the pressing need for greater board diversity. In this episode of the Future of Tourism, they join David to talk about the events and impact of the last 18 months: locally, globally and on the social justice front, offering advice on diversity, equity and inclusion.
Geist is the founder of DMOProz, ak
The Future of Talent in Tourism: Gen Z featuring Pranam Lapinski
This week on the Future of Tourism, David explores new work realities, as many organizations embrace remote work not as a pandemic necessity but as a way to recruit and retain top talent. He's joined by Pranam Lapinski, co-founder of Door of Clubs, an online platform that connects employers to Gen Z talent through college campus clubs. Pranam is passionate about bridging understanding gaps between
Authentic LGBTQ Destination Development ft. LoAnn Halden & Greg DeShields
Skift and the International Gay & Lesbian Travel Association have both posited that LGBTQ travelers will likely be significant "early adopters" in the return to domestic and international travel. How should destinations prepare to make new "first impressions" with these "first-wave" travelers? And in a time when so much of the world is grappling with what it means to be diverse, equitable and
Leading the World in Sustainable Tourism featuring Petra Stušek
This week on the Future of Tourism, David is joined by Petra Stušek, Managing Director at Visit Ljubljana and President of the Board at the European Cities Marketing Association. Aside from being the capital of Slovenia, the city of Ljubljana is distinguished by a number of awards honoring its commitment to progressive and sustainable tourism, including most recently the World Travel Market Respon
Health & Tourism featuring Kristen Jarnagin & Dr. Michele Reed
This week on the Future of Tourism, David is joined by CEO of Discover Long Island Kristen Jarnagin, along with that DMO's Official Health & Wellness Ambassador Dr. Michele C. Reed, D.O. Reed is the first to hold the newly created position, charged with advising the region's tourism industry leaders on health and safety-related protocols, providing safe-travel tips to visitors and sharing reco
Building Destination Brand Love featuring Michael Nagy
This week on the Future of Tourism, David is joined by Michael Nagy, Director of Marketing & Sales at the Fairmont RJ Copacabana in Rio de Janeiro. As creative as he is passionate, Michael shares some of the innovative responses he and his team took to keep his hotel alive and well in the hearts and minds of world travelers, including thousands of phone calls, creative live concerts and a radi
Making Connections With the World featuring Julian Guerrero-Orozco
This week on the Future of Tourism, David is joined by Julian Guerrero-Orozco, the Colombian Vice Minister Of Commerce, Industry & Tourism. Julian shares his ideas on how destinations can see things differently and start making intentional connections with the rest of the world.
How To Recover Quickly featuring Brad Dean
This week on the Future of Tourism, David is joined by Brad Dean, CEO of Discover Puerto Rico, to learn how the organization has embraced stakeholder engagement to recover quicker from the challenges posed by the Zika Virus, Hurricanes Irma and Maria, and now COVID-19.
Planning For (Yet Another) Safe Reopening featuring Rodrigo Esponda
This week on the Future of Tourism, David is joined by Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. David shares how Los Cabos is preparing for their second “reopening” of tourism in the last year, including what they learned from the first time and how they’ve adjusted their strategy to meet more stringent safety guidelines.
The Rise of Virtual Destinations featuring Andreas Weissenborn & Ed Tomasi
This week on the Future of Tourism, David is joined by two guests who have previously penned guest blogs sharing their perspective on the rise of virtual destinations. Andreas Weissenborn is the Vice President of Research & Advocacy at Destinations International and Ed Tomasi is the Co-Founder of Subnation and Co-Chair at the Greater Raleigh Esports Local Organizing Committee.
Read Andreas’ Bl
A New Age of Tourism in Africa featuring Castro Ambiyo
This week on the Future of Tourism, David is joined by Castro Ambiyo, founder and CEO of Place Brand Africa, to talk about the evolution of the tourism industry in Africa.
Shaping the Future of Scottish Tourism featuring Marc Crothall
This week on the Future of Tourism, David is joined by Marc Crothall, CEO of the Scottish Tourism Alliance. Marc shares insights into Scotland's tourism strategy, “Scotland Outlook 2030,” including how the collaboration between the public sector and industry partners got started and the challenges and opportunities presented along the way.
An Anthropological Perspective On Tourism featuring Meagan McGuire
This week on the Future of Tourism, David is joined by Meagan McGuire, Vice President of Sales and Marketing at Seattle's Southside Tourism Authority. A tourism professional with a passion for anthropology, Meagan launched anthropologicaltourism.com to help destination management professionals gain a more complete perspective on travel and tourism as an economic driver, social dynamic, and transfo
Meaningful Stakeholder Engagement featuring Riikka Lahdensuo
This week on the Future of Tourism, David is joined by Riikka Lahdensuo, Project Head of Brand Building at the City of Helsinki, Finland. As a passionate advocate for destination organizations to embrace their role as brand builders and community stewards, Riikka joins us to share her thoughts on how to engage with your stakeholders in a meaningful and effective manner.
The Future of Cities — From an Outside Perspective featuring Eric Reguly
This week on the Future of Tourism, David is joined by Eric Reguly, European Bureau Chief for The Globe and Mail, based in Rome, Italy. As an award-winning global journalist, Eric offers an outside perspective on the future of cities, sharing both the challenges and opportunities that he has observed in his line of work.
Meeting the Consumer Where (and How) They Shop featuring Charlotte Moore & Hannah Hintz
This week on the Future of Tourism, David is joined by Charlotte Moore, Digital Project Manager at RTO4, and Hannah Hintz, Account Director at Miles Partnership. The trio talks about the radically disrupted consumer buyer decision process, and the tools and opportunities destinations can access to meet the consumer where (and how) they shop.
Speaking the Language of Community featuring Clarity of Place
This week on the Future of Tourism, David is joined by Tina Valdecanas and David Holder, founding partners of The Clarity of Place Consulting Group. They discuss why it’s important for destination organizations to speak the language of their community in order to deliver tangible benefits to residents.
How Destination Organizations Can Embrace Change featuring Kristen Jarnagin
This week on The Future of Tourism, my guest is Kristen Jarnagin, CEO of Discover Long Island. Kristin joins me to discuss how destinations can embrace change in the wake of COVID-19 and align their values to meet the needs of their community.
The Importance of Digital Reputation Management featuring Alton Wells
This week on The Future of Tourism, David is joined by Simpleview’s Alton Wells to discuss the importance of digital influence and reputation management, and share some of the innovative tools Simpleview has developed for destination organizations to help their members and stakeholders drive business during this difficult period of recovery and beyond.
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