Magazeum
Magazeum is a podcast about magazines and the people who create them. Each episode explores the craft, business, and culture of magazine publishing through conversations with editors, designers, and writers. Host Patrick Mitchell digs into how print and digital magazines are made and why they still matter. The show offers a behind-the-scenes look at the industry for both media professionals and general magazine enthusiasts.
Episodes
Megan Wray Schertler (Cofounder & Managing Director: In Real Life Media)
THE (MAGAZINE) DOCTOR IS IN
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Megan Schertler wants to help you make magazines. Yes, you … and you … and you too. But she also wants to ensure that once you make a magazine, you make another one. And then one after that. She wants to make sure that you know it's not easy to create a magazine or to run one or to publish a second one or to sustain a magazine or media brand or to run a business.
Mega
Best of PID: Neville Brody (Designer: The Face, Arena, Actuel, more)
THE PRIME OF MR. NEVILLE BRODY
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“Once you have broken down the rules, literally anything is possible.’”
In the business of magazine design, few names resonate as profoundly as Neville Brody. And, to this day, he lives by those words.
Renowned for his groundbreaking work and commitment to pushing design boundaries at magazines like The Face, Arena, Per Lui, and others, Brody is a true auteur in t
Phillip Picardi (EIC/Chief Brand Officer: Playboy)
BAD BUNNY
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Playboy is many things to quite a few people. We don't have to go into its history, but the thing you need to know is this: it's back. Yes, there will be photos of women in various stages of undress, and yes, there will be sharp writing from sharp minds. But mostly, the people behind it are going to try and build up the media brand, and that's important, because Playboy was arguably th
Best of PID: Willa Bennett (Editor: Cosmopolitan, Highsnobiety, GQ, Seventeen, more)
THE INDUSTRY'S LITTLE SISTER
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In early April, what’s left of the magazine industry gathered at Terminal 5 to see who would win this year’s National Magazine Awards—the ASMEs. Throughout the evening, the usual suspects stepped up to accept their Alexander Calder brass elephants—the ‘Ellies’—on behalf of their teams at The Atlantic, New York, and The New York Times Magazine.
Then came the award fo
Adele Blanton (Founder: Waiting)
CHECK, PLEASE
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Thanks for tuning in. Just a note before we get going: This is the 50th episode of The Full Bleed, and I, along with the team here at Magazeum, truly appreciate the time you spend with us.
Waiting is what I consider a perfect magazine. Not because of its design or the writing, though both are stellar. But mostly because it functions as a closed loop. How? The subject and the audien
Best of PID: Arem Duplessis (Designer: Apple, The New York Times Magazine, GQ, more)
ONCE UPON A TIME IN THE WEST
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Where do magazine designers go after all the magazines are gone? That’s a question we’ve often pondered in recent years.
Well, if you’ve been paying close attention, you’d probably guess, as it turns out, a lot of them go to Cupertino. And much of this migration can be traced to 2014, when today’s guest, AIGA Medalist and Emmy award-winning creative director Arem Dup
David Temkin (Founder: InFormation)
THE INTERNET WILL NOT BE TELEVISED
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The tech industry is easy to dislike, admire, ridicule, resent, need, and all of the above. Look, this podcast doesn’t exist without tech. But there is also no "enshittification" without tech. Coined by writer Cory Doctorow that word has entered the general lexicon with a speed and ubiquity that might make someone like, I don’t know, Shakespeare envious. If he
Best of PID: Mark Seliger (Photographer: Vanity Fair, Rolling Stone, more)
THE NEW YORK OBSERVER
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“I finally went up to Graydon and I said, ‘Hey, you know, I know you like me. I know you wanted me to be here, but I can also do covers.’”
• • •
That’s today’s guest, Mark Seliger. He’s the same Mark Seliger who, at the moment of this exchange with Vanity Fair editor Graydon Carter, had already shot over 180 covers for Rolling Stone, where he was the chief photographer from
Laura LeBleu (Editor: Geezer)
REALITY BITES
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I am Gen X. I’m telling you this because, well, this is hardly something that is ever relevant to any conversation when, in fact, it is also always relevant to everything.
But I just don't talk about it because who cares when I was born, or that we Gen Xers all live in the long and darkest of dark shadow of Boomers, or the loud echo of Millennials, or the annoyingly brash and unkn
Best of PID: Tyler Brûlé (Founder: Monocle, Wallpaper*, more)
ONE EYE ON THE WORLD
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Monocle, the brainchild of the expat Canadian magazine maker, Tyler Brûlé, was born in early 2007, a relatively awful year for the magazine business, not to mention the entire world. In that year alone, more than 100 print magazines folded—or, as Wikipedia terms it, were “dis-established”—among them: Life (yet again), Premiere, Red Herring, House & Garden, Jane, Child, and B
Heidi Saman (Editor: Seen)
THE MAGAZINE'S THE THING
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When you chat with a filmmaker who has become a magazine editor you start to note the parallels between filmmaking and magazine making that you never considered before. Ok, that I hadn’t considered before.
The relationship between editors and art directors, and the relationship between a director and cinematographer, well, that’s actually almost the same thing. Editors a
Best of PID: Stella Bugbee (Editor: The New York Times Styles, more)
A STYLE ALL HER OWN
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Maggie Bullock: Last month, the big, bad headline in the world of women’s media was the shuttering of the groundbreaking feminist website Jezebel. We’ve since learned that Jezebel could be revived, but who even knows what that means? Regardless, the “closure” unleashed a wave of mourning, even among magazine fanatics like us who’ve become a little bit inured to the decimation
David Wolf (Editor: The Guardian Long Read)
THE JOY OF READING
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Newspapers are in trouble and that’s not news to you. Print is expensive, the ads moved to Facebook and Google, the classifieds bled over to Craigslist. You know all this.
So, hats off to the newspapers that succeed today. And the ones that do, the big ones, the legacy media, have a surprising thing in common: magazines. The New York Times. The Times of London. Le Monde. Germa
Best of PID: Robert Priest (Designer: Daily Beast, Cosmo, Marie Claire, more)
AN ENGLISHMAN IN NEW YORK
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If you can count yourself among the lucky ones who’ve met Robert Priest in person, any chance you remember what you were wearing?
Well, fear not: He does. According to his business partner, the designer Grace Lee, Priest possesses a near-photographic memory of how people present themselves. And those first impressions last a lifetime.
To hear him talk, though, it’s not
Sarah Ingram (Founder: ArtBar)
AN ART BAR FOR EVERYONE
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ArtBar is the perfect name for ArtBar magazine and that’s not always the case with the names of magazines. Founded by photographer and filmmaker Sarah Ingram in LA, ArtBar is like a dive bar for artists and their art. It’s democratic in its tastes, and wide in its scope. And fun.
Sarah wanted to hang with artists and so she created a space for them. Literally. From a rece
Best of PID: Joanna Coles (Editor: Daily Beast, Cosmo, Marie Claire, more)
THE LAST CELEBRITY MAGAZINE EDITOR
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Maggie Bullock: It’s 2016. Rachel and I are sitting at our desks on the 24th floor of the Hearst Tower working at Elle magazine when the glass double doors blow open—or at least that’s how I remember it—and a vision of white-blonde hair, metallic pants, and checkerboard platforms, breezes into the office speaking in a commanding British accent to two or three m
Steve Watson (Founder: Stack)
THE MAGAZINE OF THE MONTH CLUB
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One of the things I’ve learned while hosting this podcast is that there are a lot of magazines out there. More than I imagined. Meaning there was never a “death of the magazine,” simply a realignment of dollars and attention. If anything, there are more magazines being published than ever.
But, and it’s a big but, they are harder and harder to find. There are fewe
Best of PID: Adam Moss (Editor: New York, The New York Times Magazine, more)
Highbrow, Brilliant: The Adam Moss Approval Matrix
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Adam Moss is probably painting today. He’s not ready to share it. He may never be ready to share it. You see, this ASME Hall of Famer unabashedly labels himself as “tenth rate” with the brush. And he’s okay with that.
As Moss explains, it’s not about the painting. After decades of creating some of the world’s great magazines, he is throttling do
Nathan Thornburgh (Cofounder: Roads & Kingdoms)
NO RESERVATIONS
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Welcome to a new season of The Full Bleed. This year, we’re going to be talking to makers and creators, of course, but also more about the business of magazines. Because, let’s face it, making a magazine is not easy. It never has been. But we’re seeing more and more magazines—in print—out in the world and there’s a reason for that. At a time where the digital world is a messy pla
Christian Nolle (Founder & Editor: Direction of Travel)
THE VIEW FROM THE WINDOW SEAT—Despite its name, Direction of Travel is not a travel magazine. Sure, it’s a celebration of a certain kind of travel, but this is not a publication that takes you somewhere. Unless you think of Air World as a destination. Which I do.Founder Christian Nolle is an AvGeek. Which is not an insult. More an acknowledgement of a state of mind. Christian loves all things avia
Françoise Mouly (Art Editor: The New Yorker, more)
WHEN EUSTACE MET FRANÇOISE— I first met Françoise Mouly at The New Yorker’s old Times Square offices. This was way back when artists used to deliver illustrations in person. I had stopped by to turn in a spot drawing and was introduced to Françoise, their newly-minted cover art editor.I should have been intimidated, but I was fresh off the boat from Canada and deeply ensconced in my own bubble—hoc
Antonella Dellepiane Pescetto (Founder: Orlando)
A 5-STAR MAGAZINE (DO NOT DISTURB)—Orlando is the magazine as hotel, quite literally—we’ll explain what that means in a bit—a magazine that one can inhabit and live in, a love letter to culture in the most expansive use of the word. It’s also very Italian. Maybe because it comes from Italy. More specifically, from the mind of Antonella Dellepiane Pescetto, who is Italian. But more importantly, she
Kenzie Yoshimua (Editor-in-Chief: Fare)
ONE CITY AT A TIME—There are two kinds of travelers. The first group are those that need to see as many attractions as they can. The second are those that would rather wander around, get a feel for the place they’re visiting, and live as much like a local as possible. Neither is better. There’s no judgement here. But the people who are behind the bi-annual Fare Magazine are definitely of the latte
Nikki Ogunnaike (Editor: Marie Claire, more)
A MODERN MAGAZINE EDITOR IN A POST-MAGAZINE WORLD—In the media storm that is 2025, the person you want captaining your ship is smart, decisive, and cool, calm, and collected—in other words, she’s Nikki Ogunnaike.The editor-in-chief of Marie Claire, whom we got to know when we worked together at Elle, is the very model of a modern magazine editor, in that—unlike the lifers of old—she hopscotched th
Kade Krichko (Founder: Ori)
THE PURPOSE OF TRAVEL—The world is adrift in travel magazines that tell you to go here and stay there, to order certain foods at “of-the-moment” restaurants. And when you go to these places you find yourself surrounded by other travelers like you, and the only locals you interact with are, maybe, the waiter, or your Airbnb host, or the tour guide taking you on a generic definitely-not-what-the-loc
Susan Casey (Editor: O, The Oprah Magazine; Designer: Outside; Writer: Esquire; Best-Selling Author)
PART OF THE STORY—Susan Casey has won National Magazine Awards for editing, writing, and design—a feat that may well be unprecedented in the industry’s history.In her native Canada, they call people like this “Wayne Gretzky.”She has worked—under various titles—for the following magazines: The Globe & Mail, Outside, Time, Esquire, eCompany, Business 2.0, Sports Illustrated Women, National Geographi
Kyle Yoshioka (Editor: Provecho)
FOOD IS FOR EVERYONE—That meal your grandmother always cooked. Or your mother. Or your father, for that matter. The odors that permeated a kitchen or the entire house. The first taste. The idea of comfort food.So much of who we are and what we remember are about food, sure, but also about place, and most definitely about the person doing the cooking.While many food magazines go beyond food to crea
Charles Emmerson (Founder: Translator)
LOST IN TRANSLATOR—There are more than 7,000 languages in the world and there’s a good chance that you don’t speak or read most of them. Being an English-language speaker is, among other things, a huge privilege in this multilingual world because while it may not be the most widely spoken first language, English is the language that is most widely spoken.There’s a chance that you can get by in Eng
Michael Grynbaum (Author, Empire of the Elite: Inside Condé Nast: The Media Dynasty that Reshaped America)
AN ELEGY FOR THE ELITE—Michael Grynbaum is a correspondent for The New York Times, where he has covered media, politics, and culture for 18 years. He’s reported on three presidential campaigns, two New York City mayors—they're always so boring—and the transformation of the media world in the Trump era. He lives in Manhattan and he’s a graduate of Harvard.His first book, Empire of the Elite: Inside
Greg Grigorian & Vicson Guevara (Creators: Playground)
POP GOES PRINT—“Today, creativity feels like it’s being squeezed into smaller and smaller boxes. Content is designed to chase likes, rack up views, serve a clear function—a purpose….we’re here—to celebrate creativity for creativity’s sake, no strings attached. Analog isn’t dead; it’s the new rebellion.”This manifesto is a part of a striking editorial in the first issue of Playground, a new magazin
Sarah Ball (Editor: WSJ. Magazine, Vanity Fair, GQ, more)
SHE LOVES HER WORK—The word ‘unicorn’ gets thrown around a lot these days. But in our book, Sarah Ball is the Real Deal. The editor of WSJ. Magazine is a student of old-guard, in-the-trenches, work-on-a-story-for-years magazine making, which has earned her cred among the Jim Nelsons and David Grangers of the biz.She’s also a digital native with a flare for experimentation and a new media scrappine
Yannic Moeken, Sandra von Mayer-Myrtenhain, and Junshen Wu (Founders: Famous for My Dinner Parties)
A NEW RECIPE FOR FOOD MAGAZINES—You may think a magazine called Famous for My Dinner Parties would be about food or entertaining—and I wouldn’t blame you if you did. You wouldn’t be wrong, but you also wouldn’t be right.Taking its name from Robert Altman’s film, 3 Women, Famous for My Dinner Parties started as a pandemic-inspired digital project among three friends (Junshen Wu, Sandra von Mayer-My
William Randolph Hearst III (Chairman: Hearst Corp; Founder & Editor, Alta, more)
THE GOOD CITIZEN—This episode is a special one for us here at Magazeum. We even gave it its own code name: “Project Rosebud” (IYKYK). But if you only know our guest as the grandson of the man who inspired the lead character in the film classic Citizen Kane and the founder of one of the largest publishing empires in the world, you are missing out. Will Hearst could have done the easy thing, but he
Keeley McNamara & Jen Swetzoff (Founders: Anyway)
THE KIDS ARE ALRIGHT—While it’s not true that kids don’t read, it may be true that adults aren’t teaching kids to read. It’s also true that today’s children face issues that those of the past didn’t. And the pandemic—there’s that word again—impacted everyone in ways we’re still figuring out, including kids. Perhaps especially kids.There are, amazingly, and encouragingly, many new magazines for chi
Matthew Rolston (Photographer: Harper’s Bazaar, Rolling Stone, Interview more)
A MODERN FORM OF WORSHIP—Name the five photographers who, more than any others, defined the dramatic shift in the approach to magazine photography in the late eighties and early nineties. There’s Herb Ritts, Bruce Weber, Steven Meisel. Richard Avedon, of course. Who’s missing? I’m getting to that.Today’s guest was discovered while still a student at ArtCenter College of Design in Los Angeles, by A
Josh Jones (Author: “Just Make Your Magazine”)
WHAT ARE YOU WAITING FOR?—Josh Jones has done a lot of things when it comes to magazines: Editor. Writer. Maker. Custom publisher. Mentor. Evangelist. All of the above. Has Josh helped write a book about hip hop in Mongolia? Yes. Has he sat back and watched Gordon Ramsey mash his face into a sandwich? Indeed. Has he written an instructive how to book that reminds the reader to always lift a box of
Steven Heller (Designer, Author, Educator)
GUARDIAN AT THE GATEFOLD—Today’s guest has become almost synonymous with graphic design and editorial publishing. His career began in the defiant New York “sex press” of the late 1960s, where not-actually-that-surprisingly, as a teenager he was already art-directing magazines like Screw and The New York Review of Sex. That unlikely starting point gave him a rare education in the power of design to
Anup Kaphle (Editor-in-Chief: Rest of World)
THE REST OF THE STORY—Most people in the world live in what we in the west sometimes dismissively call the “rest of the world.” Depending on where you live, “the rest” probably includes parts, if not all, of Latin America, Africa, and the vast majority of Asia. Much like the tendency of Americans to call the champions of their sports leagues “world champions,” the word “world” is never what it see
Joshua Glass (Founder: Family Style)
IMAGINE FRIENDSGIVING AS A MAGAZINE—The pandemic hit New York first and harder and longer than most places. And as a New Yorker, Joshua Glass was appalled by the eerily quiet and empty city that resulted. He wanted to connect with people, any people, but he wanted quality gatherings, as opposed to quantity. When restrictions on gatherings began to ease up, he started curating a series of dinner pa
Julia Cosgrove (Founder: Afar)
THE ROADS LESS TRAVELED—Much of travel media comes with a kind of sheen to it. A gloss. Whether you are traveling Italy with a hungry celebrity or cruising Alaska in the pages of a magazine, the photos are big and Photoshopped, the text kind of breathless. And while Afar has plenty of both, it just feels a bit different. It is not a magazine that puts a focus on consumption but on feeling. On the
Yuto Miyamoto & Manami Inoue (Founders: Troublemakers)
GOOD TROUBLE—Troublemakers is a magazine about society’s misfits. At least from the Japanese point of view. A bilingual, English/Japanese magazine, Troublemakers came about as a way to showcase people who were different, who stayed true to themselves, or about the long road those people had taken to self-acceptance.The founders, editor Yuto Miyamoto and art director Manami Inoue, were inspired by
Tanya Bush & Aliza Abarbanel (Founders: Cake Zine)
A LIFE OF SLICE—What happens when a pastry chef meets a magazine editor in Brooklyn? No, this isn’t the setup for a joke that perhaps three people might ever find funny. But…what do you get when a pastry chef meets a magazine editor in Brooklyn?You get the start of a media brand and a movement and a community. In other words, you get Cake Zine.Started as a post-pandemic stab at reconnecting with t
Jeppe Ugelvig (Founder: Viscose Journal)
DÉPÊCHE MODE—Viscose Journal calls itself “a journal for fashion criticism” which sounds like a simple enough—and niche enough—premise for a magazine. Founded by Jeppe Ugelvig in Copenhagen and New York in 2021, Viscose has quickly become a vital touchpoint in the fashion world. And it has evolved into something far more complicated than what it still calls itself.In many ways, Ugelvig and his tea
Graydon Carter (Editor: Air Mail, Vanity Fair, Spy, more)
THE GOING WAS VERY, VERY GOOD—I’m a writer and the former deputy editor of Vanity Fair. Now if you know anything about me, which statistically you don't, unless—shameless plug—you read my memoir, Dilettante, about my time at Vanity Fair and the golden age of the magazine business. Which, statistically, you didn’t.The only reason I have a career at all is because of today’s guest on Print Is Dead (
Alex Hunting (Founder: Footnote)
NOTED. (RELENTLESSLY)—When a company publishes a magazine, or at least an “editorial” product, for whatever reason, it is called custom publishing. I have a long editorial background in custom. And custom has a surprisingly long history itself.How long?John Deere started publishing The Furrow in 1895. The Michelin Star started as a form of custom content: what better way to sell tires to monied Pa
Debra Bishop (Designer: The New York Times for Kids, More, Martha Stewart Kids, more)
THE SYSTEM WORKS—When I decided to launch this podcast back in 2019, it didn’t take me long to realize that I didn’t want to do it alone. The first person I called? Today’s guest, Debra Bishop.I’ve known Deb a little bit for a long time, but well enough to know her insight, humor, and world view would elevate every conversation we’d have. But also, and more importantly, she is without question one
Tiffany Jow (Editor-in-Chief: Untapped Journal)
A BETTER-BUILT MAGAZINE—When a company publishes a magazine, or at least an “editorial” product, for whatever reason, it is called custom publishing. I have a long editorial background in custom. And custom has a surprisingly long history itself.How long?John Deere started publishing The Furrow in 1895. The Michelin Star started as a form of custom content: what better way to sell tires to monied
Laurie Kratochvil (Photo Editor: Rolling Stone, InStyle, more)
THE PERSON BEHIND THE PERSON BEHIND THE CAMERA—Close your eyes and picture a classic Rolling Stone cover. Dozens probably come to mind—portraits of music legends, movie stars, political icons, cultural rebels. Bruce. Bono. Madonna. These images are etched into our cultural memory as more than mere photographs. They’re statements.But when we remember the cover, and maybe even the photographer, how
Louis Dreyfus (CEO: Groupe Le Monde)
IT’S LE MONDE’S WORLD AND WE’RE JUST LIVING IN IT—Name a major newspaper—anywhere in the world—and you will find a magazine. Or two. Or three. The New York Times is the obvious example of this. The Times of London is another obvious example. And now more and more legacy newspapers from around the world are publishing their magazines in English.La Repubblica in Italy publishes D. And now France’s v
Philip Burke (Illustrator: Rolling Stone, Vanity Fair, The New Yorker, more)
TWIST & SHOUT— Philip Burke’s portraits don’t just look like the people he paints—they actually vibrate. Just look at them. With wild color, skewed proportions, and emotional clarity, his illustrations have lit up the pages of Rolling Stone, The New Yorker, Time, and Vanity Fair, capturing cultural icons in a way that feels both chaotic and essential.But behind that explosive style is a steady, sp
Luke Adams (Editor-in-Chief: Standart)
THE NEW, NEW COFFEE GENERATION—On today’s show we’re creating a storm in a coffee cup about everyone’s cup of joe. We’re spilling the beans about your morning brew. You’re going to hear a latte puns about your cuppa, your high-octane dirt, your jitter juice, your elixir, and by the time we’re done you will have both woken up and smelled the coffee.Luke Adams is the editor in chief of Standart, a m
Jeff Jarvis (Editor: Entertainment Weekly, more)
THE WHISTLEBLOWER—I was a reporter and editor in newspapers, including Chicago Today—which had no tomorrow—the Chicago Tribune, and the San Francisco Examiner. I made a shift to magazines becoming TV critic for People, where I came up with the idea for Entertainment Weekly, launching in 1990.After a rocky launch—a story I tell in my new book, Magazine—I jumped ship for the Daily News, then TV Guid
Hillary Brenhouse (Founder & Editor-in-Chief: Elastic)
IN THE REALM OF THE SENSES—Psychedelia has an image problem. At least that’s what editor and journalist Hillary Brenhouse realized after she saw through the haze.Both in art and literature, psychedelia was way more than tie-dye t-shirts and magic mushrooms. Instead of letting that idea fade into the mist, she kept thinking about it. And the more she looked, the more she realized maybe she should c
Françoise Mouly (Art Editor: The New Yorker, more)
WHEN EUSTACE MET FRANÇOISE— I first met Françoise Mouly at The New Yorker’s old Times Square offices. This was way back when artists used to deliver illustrations in person. I had stopped by to turn in a spot drawing and was introduced to Françoise, their newly-minted cover art editor.I should have been intimidated, but I was fresh off the boat from Canada and deeply ensconced in my own bubble—hoc
Alex Heeyeon Kil (Editor-in-Chief: Monochromator)
EVERY DAY IS MOTHER’S DAY—A monochromator is an optical device that separates light, like sunlight or the light from a lamp, into a range of individual wavelengths and then allows …… Sorry. I failed physics the last time I took it and I would fail it again. I’m not telling you about my shortcomings for any reason, because a podcast about my shortcomings would be endless.But I thought I’d look up t
David Granger (Editor: Esquire, GQ, more)
A MAN AT HIS F*#KING BEST—While several interesting themes have surfaced in this podcast, one of the more unexpected threads is this: Nearly all magazine-inclined men dream of one day working at Esquire. Some women, too.Turns out that’s also true for today’s guest, which is a good thing because that’s exactly what David Granger did.“But all this time I’d been thinking about Esquire, longing for Es
Melissa Goldstein & Natalia Rachlin (Founders: Mother Tongue)
EVERY DAY IS MOTHER’S DAY—If The Full Bleed’s second season had a theme, it just might be “We Made A New Magazine During the Pandemic.” Listen to past episodes and you’ll see that our collective and unprecedented existential crisis ended up producing a lot of magazines.Melissa Goldstein and Natalia Rachlin met as coworkers at the lifestyle brand Nowness in the UK. Later, with Melissa in LA and Na
Simon Esterson (Designer: Eye, Blueprint, The Guardian, more)
“THAT’S WHAT HAPPENS WHEN YOU HAVE GRAPHIC DESIGN”—Simon Esterson is one of the most influential figures in British magazine design shaping the field for decades with his distinctive approach to editorial work.Unlike many designers who built their careers within major publishing houses, Esterson chose a different path, gravitating toward independent publishing where his influence could be greater
Anja Charbonneau (Founder: Broccoli)
A WEED GROWS IN PORTLAND—Anja Charbonneau would be the first to admit she didn’t have a strategy in mind when she launched her dreamy celebration of all things marijuana, Broccoli magazine, back in 2016. Having worked as a freelance photographer and writer, and then as Creative Director of lifestyle favorite Kinfolk, she started Broccoli with the simple idea to explore Portland’s then burgeoning c
Bob Guccione Jr. (Founder & Editor: SPIN, Gear, more)
THE RETURN OF THE PRODIGAL SON—Nearly 40 years after its launch, Spin magazine has returned to print—and at the helm, once again, is its founding editor and today’s guest, Bob Guccione Jr. Launched in 1985 as a scrappy, rebellious alternative to Rolling Stone, Spin became a defining voice in music journalism, championing emerging artists and underground movements that mainstream media often overlo
Kyle Tibbs Jones (Cofounder: The Bitter Southerner)
THEY’RE FIXIN’ TO CHANGE YOUR MIND—The people behind The Bitter Southerner are many things but they are not, they will remind you, actually bitter. The tongue is planted quite firmly in the cheek here. But The Bitter Southerner is, for sure, like it says on the website, “a beacon for the American South and a bellwether for the nation.” Sure, why not.But what started out as an ambitious e-newslette
Paula Scher (Designer: Pentagram, more)
MAKE IT BIG. NO BIGGER—Paula Scher is not really a “magazine person.”But if you ever needed evidence of the value of what we like to call “magazine thinking,” look no further than Pentagram, the world’s most influential design firm. The studio boasts a roster of partners whose work is rooted in magazine design: Colin Forbes, David Hillman, Kit Hinrichs, Luke Hayman, DJ Stout, Abbott Miller, Matt W
Maria Dimitrova & Haley Mlotek (Editors: A Fucking Magazine)
WTF IS AFM?—Feeld is a dating app “for the curious” and its users are an adventurous, thoughtful bunch. And Feeld is also a tech company that happens to be led by thoughtful long-term types who see the value in print as a cornerstone for their community of customers. Enter A Fucking Magazine.Led by editors Maria Dimitrova and Haley Mlotek, AFM is a cultural magazine about sex that is also not abou
Jake Silverstein (Editor: The New York Times Magazine, more)
THE WINNER—Clang! Clink! Bang! Hear that? It’s the sound of all the hardware that Jake Silverstein’s New York Times Magazine has racked up in his almost eleven years at its helm: Pulitzers and ASMEs are heavy, people!When we were preparing to speak to Jake, we reached out to a handful of editors who have loyally worked with him for years to find out what makes him tick. They describe an incredible
JJ Kramer (Chairman: Creem)
THE HEART OF ROCK ‘N’ ROLL—There’s a saying about the Velvet Underground’s first album: it didn’t sell a lot of copies but everyone who bought it went on to form a band. Not everyone who read Creem went on to form a band, but almost everyone who ever wrote about rock music in a significant way has a connection to Creem. Founded in Detroit in 1969 by Barry Kramer, Creem was a finger in the eye to t
Max Meighen & Nicola Hamlton (Founder & Designer: Serviette)
FARM-TO-NEWSSTAND PUBLISHING—The pandemic screwed a lot of businesses over, but it did a real number on the restaurant industry. Beset by low margins at the best of times, Covid was to the business what a neglected pot of boiling milk is to your stove top. But Max Meighen, a restaurant owner in Toronto decided to fill in his down time by … creating a magazine. Because of course he did.And so he co
Maya Moumne (Designer/Founder, Journal Safar, Al Hayya)
NOT THE SAFE CHOICE—Most magazines are not political. Unless, that is, you create a bilingual Arabic-English language magazine about design out of Beirut. Or another bilingual magazine about women and gender—also out of Beirut. Then, perhaps, your intentions are a bit less opaque.Maya Moumne is a Lebanese designer by training who now divides her time between Beirut and Montréal. She is the editor
Katie Drummond (Global Editorial Director: Wired)
CHAMPION OF A BETTER FUTURE—Wired magazine feels like it’s been around forever. And perhaps these days any media that has been around for over 30 years qualifies as forever.It has, certainly, been around during the entirety of the digital age. It has been witness to the birth of the internet, of social media, of cellphones, and of AI. It feels like an institution as well as an authority for a cert
Gael Towey (Designer: Martha Stewart Living, MSLO, House & Garden, more)
EVERYONE IS A SALESMAN—In 1995, New York magazine declared Martha Stewart the “Definitive American Woman of Our Time.” And, as the saying goes (sort of), behind every Definitive American Woman of Our Time is another Definitive American Woman of Our Time. And that’s today’s guest, designer Gael Towey.But let’s back up. It’s 1982, and Martha Stewart, then known as the “domestic goddess”—or some othe
Alan Webber & Bill Taylor (Founders: Fast Company)
THE BRAND CALLED US—In the summer of 1995, I got an offer I couldn’t refuse. It came from my guests today, Alan Webber and Bill Taylor, the founding editors of Fast Company, widely acknowledged as one of the magazine industry’s great success stories. Their vision for the magazine was an exercise in thinking different. Nothing we did hewed to the conventional wisdom of magazine-making. Our founders
Jody Quon (Photo Editor: New York, The New York Times Magazine, more)
SHE LOOKS FORWARD TO YOUR PROMPT REPLY—Jody Quon’s desk is immaculate. There’s a lot there, but she knows exactly where everything is. It’s like an image out of Things Organized Neatly.She rarely swears. Or loses her temper. In fact she’s one of the most temperate people in the office. Maybe the most. She’s often been referred to as a “rock.”She remembers every shoot and how much it cost to produc
Samira Nasr (Editor: Harper’s Bazaar)
CHIC, BUT MAKE IT NICE—It’s a cliché because it’s true: in the fashion world, you’ve got your show ponies and you’ve got your workhorses. We mean it as a compliment when we say that Samira Nasr truly earned her place at the helm of the 156-year-old institution, Harper’s Bazaar. Don’t get us wrong; Samira is seriously glamorous—she’s the kind of woman who phrases like “effortless chic” were invente
New Show! Introducing The Next Page Pod featuring designer and bookstore owner Barbara deWilde
THE SHOP AROUND THE CORNER—“I was a publication designer for 20 years, making book covers at Knopf with Sonny Mehta, Carol Carson, and Chip Kidd. Later, in the early aughts, I made stories and books—and other things—at Martha Stewart Living. Then I took a brief adventure to graduate school—to learn a new trade. And finally I moved to The New York Times, where I helped create several of its legenda
David Haskell (Editor: New York Magazine; Proprietor: Kings County Distillery)
A PRETTY COMPLICATED ORGANISM—Like many of you, I was stunned by what happened on November 5th. It’s gonna take me some time to reckon with what this all says about the values of a large portion of this country. As part of that reckoning—and for some much-needed relief—I’ve opted to spend less time with media in general for a bit. But on “the morning after,” I couldn’t ignore an email I got from t
Steve Brodner (Illustrator: The Nation, The New Yorker, more)
WHAT MAKES STEVE BRODNER HAPPY—When your boss tells you to track down an amusing Steve Brodner factoid to open the podcast with, and one of the first things you find is a, uh, a “dick army,” welp, that’s what you’re going to go with. Lest you judge me, I can explain. Brodner’s drawing of this army was inspired by a guy who was actually named Dick Armey (A-R-M-E-Y)! He was Newt Gingrich’s wingman b
E. Jean Carroll (Writer: Elle, Esquire, Outside, more)
SHE’S OUR TYPE—Everybody knows that in May 2023, a jury found Donald Trump liable for defaming and abusing E. Jean Carroll, and awarded her $5 million. And everybody also knows that in January 2024, another jury found Trump liable for defamation against her to the tune of $83.3 million. P.S., with interest, his payout will now total over $100 million. But not everybody remembers—because we are gup
Richard Baker (Designer: Us, Life, Premiere, more)
SOUL SURVIVOR—Just about every magazine Richard Baker worked for has died. Even one called Life.Also dead: The Washington Post Magazine, Vibe, Premiere, and Parade. Another, Saveur, also died, but has recently been resurrected. And Us Magazine? A mere shadow of its former self.Sadly, Baker’s career narrative is not that uncommon. (That’s why you’re listening to a podcast called Print Is Dead). But
Will Welch (Editor: GQ, GQ Style, The Fader, more)
SMILING THROUGH THE APOCALYPSE—In the past few weeks, Will Welch has taken a bit of flack for letting Beyoncé promote her new whiskey label on the cover of GQ’s October issue, with an interview that one X user described as “an intimate email exchange between GQ and several layers of Beyonce’s comms team.”Whether that kind of thing rankles you or not—and yes, we asked him about it—in the five years
Dominique Browning (Editor & Author: House & Garden, Esquire, Texas Monthly, more)
WHEN ‘HOUSE’ IS NOT A HOME—Dominique Browning jokes that after the interview for this episode, she might end up having PTSD. After more than 30 years writing and editing at some of the top magazines in the world, Browning has blocked a lot of it out. And after listening today, you’ll understand why.At Esquire, where she worked early in her career, Browning says she cried nearly every day. There w
Fabien Baron (Designer: Harper’s Bazaar, Interview, French Vogue, more)
VIVE LA CREATIVITE!—There are many reasons for you to hate Fabien Baron (especially if you’re the jealous type).Here are 7 of them:• He’s French, which means, among other things, his accent is way sexier than yours.• He’s spent an inordinate amount of time in the company of supermodels like Naomi Campbell, Christy Turlington, and Kate Moss.• He gets all of his Calvin Klein undies for free.• Ditto
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