Beefmaster Banter
Beefmaster Banter is a podcast dedicated to the Beefmaster cattle breed, covering breeding insights, industry trends, and stories from the pasture. Now hosted under Beefmaster Breeders United (BBU), it is co-hosted by Hannah Nixon and Dr. Lance Bauer. Episodes feature expert voices, fresh content, and behind-the-scenes access to the people and genetics driving the breed forward. It serves breeders, ranchers, and anyone interested in the Beefmaster community.
Episodes
The Road Ahead with Mike Moss
Incoming BBU President Mike Moss joins Hannah Nixon and Dr. Lance Bauer for a conversation about his journey in the Beefmaster breed and what he sees ahead for BBU. Mike shares his perspective on expanding Beefmasters’ presence in the commercial cattle industry, building confidence in Beefmaster genetics, strengthening member involvement, and continuing to move the breed forward. Plus, get to know
What Cattle Producers Should Be Paying Attention to Right Now with Tony St. James
In this episode of Beefmaster Banter, Hannah Nixon and Dr. Lance Bauer sit down with longtime agricultural broadcaster and RFD-TV market specialist Tony St. James for a wide-ranging conversation about what cattle producers should be paying attention to today.Tony shares his perspective on the cattle market, rebuilding the U.S. cow herd, emerging technology and artificial intelligence, and the impo
Succession Planning, Family Business, and the Future of Agriculture
In this episode of Beefmaster Banter, nationally recognized speaker and family business consultant Jolene Brown joins Dr. Lance Bauer and Hannah Nixon to discuss one of agriculture's greatest challenges—successfully transitioning a family operation to the next generation. From communication and succession planning to leadership, accountability, and preserving family relationships, Jolene share
Beefmaster Banter Spotlight: Inside H Bar Ranch
🎙️ Introducing Beefmaster Banter Spotlight — a new featured series within the Beefmaster Banter podcast designed to highlight the breeders, ranches, and industry partners helping move the Beefmaster breed forward. These Spotlight episodes give our guests the opportunity to share their story, breeding philosophy, program goals, and the cattle they’re passionate about. We’re kicking off the very fir
Maternal Strength Starts with Data: Whole Herd Reporting, Fertility, and Breed Progress
In this episode of Beefmaster Banter, Dr. Troy Rowan of the University of Tennessee joins Lance to discuss the role of data collection, whole herd reporting, and reproductive performance in building a stronger Beefmaster breed. From EPD accuracy and contemporary groups to fertility traits and heterosis, this conversation dives into how complete and accurate data drives better genetic decisions and
Moving the Breed Forward: Leadership, Data, and Industry Involvement
In this episode of Beefmaster Banter, Josh Morrison joins us to discuss the role of committees, breeder involvement, and the direction of the Beefmaster breed. From the importance of industry participation to advancements in carcass data and EPD accuracy, this conversation highlights what it takes to move the breed forward. Tune in to hear why now is the time to step up, get involved, and be part
The Making of Beefmaster: 90 Years of Purpose-Driven Breeding
In this episode, Lorenzo Lasseter discusses the origins and future of the Beefmaster breed. Developed in South Texas and officially founded in 1937, Beefmasters were built as a three-way cross focused on economic efficiency through the “Six Essentials”: fertility, weight, conformation, hardiness, milk production, and disposition.Lasseter highlights the breed’s balanced, stabilized hybrid design, r
Growing Forward: Strategy, Marketing, and Breed Design
In this episode of Beefmaster Banter, Hannah Nixon, Dr. Lance Bauer, and BBU President Trey Scherer recap the association’s recent strategic planning meeting and discuss the future of the Beefmaster breed.They explore key priorities including increasing market share, strengthening marketing efforts, engaging members, and refining breed design. The conversation highlights the importance of data-dri
Merry & United: Celebrating 2025 Progress and Looking Forward to 2026
In this holiday-themed episode of Beefmaster Banter, Hannah Nixon and Dr. Lance Bauer are joined by BBU Business Manager Kelsey Crenshaw for a warm, behind-the-scenes year-in-review of 2025. The team shares personal Christmas traditions, laughs, and favorite memories while highlighting major wins for the association and the breed—including stronger office efficiency, record-setting membership acti
Young Voices, Big Impact: Intern Spotlight
Ever wondered what really goes on behind the scenes at Junior Nationals and Convention? In this episode, Hannah Nixon and Dr. Lance Bauer sit down with our 2025 Beefmaster Event & Media Interns to uncover the real-life experiences, lessons, and laughs from six months with Beefmaster Breeders United. From event prep and sponsorships to remote teamwork, long nights, and “Excel showdowns,” they s
Heat, Gain, and Growth: Beefmasters in the Commercial Feedlot
In this episode of Beefmaster Banter, new hosts Hannah Nixon and Lance Bauer sit down with Coulter Croft of Next Gen Cattle Feeding to discuss how Beefmaster and Beefmaster-cross cattle are performing in commercial feedlots. From heat tolerance and feed efficiency to buyback programs and market demand, this episode dives deep into why Beefmasters are built to compete.
Turning Point 2025
Here is the BIG episode. The guys along with Dr. Bauer and Hannah Nixon talk everything from what is going on around BBU, to the New World Screw Worm, and plenty more. Be sure to stick around to the end for the HUGE announcement. So sit back relax and enjoy the show!
What is going on around here?
In this episode Josh & Jared talk about a variety of things and also talk about where they have been for the last few weeks. So sit back relax and enjoy the show!
JBBA- Kylie Sikes & Weston Brooks
In this episode Josh & Jared talk with Kylie Sike Director of the JBBA & Weston Brooks current President of the JBBA. It was a great conversation on their history, JBBA values and the future, Nationals coming up, and plenty more. So, sit back relax and enjoy the show!
BEEF-Mackie Bounds
In this episode the guys have their yearly discussion on all things BEEF with President Mackie Bounds. It was a great conversation on just how important Beef is to our bree. So sit back relax and enjoy the show.
Committee Meetings - Clark Jones
In this episode Josh, Jared and Mr. Clark Jones talk all about some exciting things going on in the Beefmaster breed, Committee meetings coming up, and the 25th Southern Tradition Sale. So, sit back relax and enjoy the show!
Maternal EPD's - Dr. Lance Bauer
This episode is wrapping up the EPD series that Josh, Jared and Dr. Bauer started last year. Everything Maternal is the name of the game in this episode. So, sit back relax and enjoy the show.
Swinging B Beefmasters
In this episode Josh & Jared talk with Mackie Bounds and Clay Howell about their sale coming up, genetics, what it takes to put on a production sale and plenty more. So, sit back relax and enjoy the show.
Breed Expansion
In this episode it is all about Breed Expansion. From how we need to do it, what should be done and plenty more. So sit back relax and enjoy the show!
Storm Prep & Getting Along
In this episode Josh & Jared talk about the storms that just ravaged Arkansas and Tennessee, Fertilizer Strategies and can we all just get along! Sit back relax and enjoy the show.
University of Arkansas Monticello- Greg Montgomery
In this episode Josh & Jared talk with Greg Montgomery of UAM. They have great conversation on his beginnings, what UAM is doing currently with Beefmaster and plenty more. So, sit back relax and enjoy the show!
Listener Questions & March Sales
In this episode Josh & Jared geared their conversation to some Listener Questions along with previewing the March Sales coming up. So sit back relax and enjoy the show!
BBU Updates
In this episode Josh, Jared, and Dr. Lance Bauer give some updates on what has been going on around the BBU. From Board meetings to Dr. Bauer's trip out west and everything in between. So sit back relax and enjoy the show!
Herd Sire vs Semen Sire
In this episode Josh & Jared talk about the differences in a Herd Sire vs a Semen Sire. They also have a conversation on what the difference is in a $5k bull and a $50k bull. So sit back relax and enjoy the show!
Choosing a Donor
In this episode Josh & Jared talk all about Picking a Donor. This seems to be a hot topic right now so the guys give their opinions on what a donor is and what they look for in one. So sit back relax and enjoy the show.
Kickoff 2025
The guys are back and ready for 2025. This episode is talking all about what they are looking forward to this year. So sit back relax and enjoy the show.
Whole Herd Reporting - Dr. Lance Bauer
In this the final episode of the year Josh, Jared, and Dr. Lance Bauer talk about WHR (Whole Herd Reporting) They talk about why we have it, benefits to it and much more. So sit back relax and enjoy the show!
Winter Preparations
In this episode Josh & Jared talk all about Winter Prep for your farm and cattle. The episode start with chatting about hectic weeks and then it is all about winter prep. So sit back relax and enjoy the show.
Weaning Time
In this episode Josh & Jared talk about weaning time. They talk all about different techniques, vaccines and much more. So, sit back relax and enjoy the show.
Being New Breeders - Winding P Farms
In this episode Josh & Jared talk with Steven and Beth Place of Winding P farms. They talk about the tragic Hurricane that devastated the southeast, talk about being new breeders, troubles and triumphs and plenty more. So, sit back relax and enjoy the show.
Attracting New Customers and Farm Visits
In this episode Josh & Jared talk about different ways to get new customers plus getting them on your farm for visits. So sit back relax and enjoy the show!
Building your Brand -Bruce Robbins
In this episode Josh & Jared talk with Bruce Robbins who gives an update on his health and what is going on in his life, they talk about what to do before buying the first panel in your operation, and much more. So sit back relax and enjoy the show!
Dr. Lance Bauer New Executive VP
In this episode Josh, Jared, and Dr. Lance Bauer talk all about BBU Convention, getting involved in the breed, new office folks, and much more. So sit back relax and enjoy the show.
Buying on a Budget & SEBBA
In this episode Josh & Jared talk buying when on a budget and they also talk about SEBBA (Southeastern Beefmaster Breeders Association) up coming sale. There was a lot to talk about in this episode so Sit back relax and enjoy the show.
EPD Series- Carcass w/ Dr. Lance Bauer
In this episode Josh, Jared and Dr. Lance Bauer continue the EPD series with going into carcass. They talk all about why we read them, how we read them, and much more. So sit back relax and enjoy the show.
EPD Series- Growth w/ Dr. Lance Bauer
In this episode Josh & Jared along with Dr Lance Bauer continue their EPD series. This time is the growth EPD's they talk everything from why we use them, how we read them and plenty more. So sit back relax and enjoy the show.
JBBA- MACKENZIE LEE & MAGGIE DELACERDA
In this episode Josh & Jared talk with Mackenzie Lee and Maggie Delacerda about JBBA Nationals. They talk all about special things going on at the 40th anniversary, give advice to new breeders and much more. So sit back relax and enjoy the show.
BBU Convention 2024
In this episode Josh & Jared talk with Dr. Joe Mask all things Convention 2024. So sit back relax and enjoy the show!
$M, $T, $FE Indexes- Dr. Lance Bauer
In this episode the first in the new EPD series Josh & Jared talk with Dr. Bauer about the $M, $T, and $FE Indexes. This was a great conversation in the first of many in this series of episodes. So sit back relax and enjoy the show!
Swinging B Beefmasters
In this episode Josh and Jared talk with Mackie Bounds and Clay Howell of Swinging B Beefmasters. The talk all about the history of the ranch, their breeding philosophy and much more. So sit back relax and enjoy the show.
Carcass with Dr. Lance Bauer
In this episode Josh and Jared talk with Dr. Lance Bauer of BBU again. This time about Carcass Data, They talk all about the why, how we need to be interpreting carcass scans, the new algorithms and much more. So sit back relax and enjoy the show.
COTTAGE FARMS
In this episode Josh & Jared talk with Rick and Owen Stonecipher of Cottage Farm. They talk all about the history, the exciting new animals they are promoting and plenty more. So sit back relax and enjoy the show.
Lonestar Beefmaster Breeders Association - Debbie Cheatham
In this episode Josh & Jared talk with Mrs. Debbie Cheatham about the LSBBA (Lonestar Beefmaster Breeders Association). They talk about the history, what goals they have for the future, and much more. So sit back relax and enjoy the show.
Flushing Cows vs Heifers
In this episode Josh & Jared talk about Flushing cattle. They talk everything from Cows vs Heifers, how technology has impacted the cattle market, and much more. So sit back relax and enjoy the show!
Texas Wildfires & Small Herds
In this episode Josh & Jared talk all about the wildfires in Texas, how politics work in the cattle industry, getting started with small herds, and much more. So sit back relax and enjoy the show.
Bull Selection - Steve & Cindy Emmons
In this episode Josh & Jared talk to Steve & Cindy Emmons of Emmons Ranch Beefmasters about bull selection. They talk everything from Mating, Culling, and plenty more. So sit back relax and enjoy the show.
Cattlemen's Elite Sale - Ty Agee
In this episode Josh & Jared talk to Ty Agee about the 1st annual Cattlemen's Elite Sale. They talk all about what led to the sale, the ways it is ran, and even give some advice to breeders wanting to start a sale. So sit back relax and enjoy the show!
Dr. Joe Mask & Dr. Lance Bauer BBU Updates
In this episode Josh & Jared talk With Dr. Joe Mask and Dr. Lance Bauer of BBU. In this episode they talked about the new Digital Beef system, new fees associated with credit cards, retaining members and much more. So sit back relax and enjoy the show.
New Year Episode & Digital Beef
Its a new year and Josh & Jared are back starting of the year talking about the all new Digital Beef that came out within BBU. If you are struggling or just have questions hopefully this episode will help you out. So sit back relax and enjoy the show.
Year End Episode
In this episode the guys wrap up the year talking about the BBU Convention, elections of officers, their favorite episodes and much more. So sit back relax and enjoy the show!
Women of Beefmaster - Alyssa Lyssy & Debbie Cheatham
In this episode Josh & Jared talk with Alyssa Lyssy and Debbie Cheatham. They talk all about Beefmasters from a Woman's perspective. Everything from what they are excited about, advice for women balancing cattle business and families, and much more. So sit back relax and enjoy the show!
Judy Long - L2 Ranch
In this episode Josh & Jared talked with Mrs. Judy Long of L2 Ranch. They talk all about what made L2 Ranch what it is today, the late Mr. Fred Long, and plenty more. So sit back relax and enjoy the show!
Commodity & Cattle Markets with David Holloway
On this episode Josh and Jared talk with David Holloway again on the current and future Commodity and Cattle markets. This was an interesting conversation more in depth about everything goign on in todays markets. So sit back relax and enjoy the show!
Pedigrees with Bruce Robbins
On this episode Josh and Jared talk with Bruce Robbins of Robbins Cattle Consulting and Marketing. They talk all about what it is Bruce actually does with his business and even get into the hot topic of pedigrees and why it is important. Josh had some technical difficulties but still sit back relax and enjoy the show.
Mid Year Cattle Review
In this episode Josh and Jared talk about what the cattle markets look like now and the struggles alot of people are facing currently. Be sure to join in the conversation so sit back relax and enjoy the show.
Steer feedout with Dr Joe Mask & Lance Bauer
In this episode Josh & Jared talk with Dr Joe Mask & Lance Bauer all about the new steer feedout program. They talk everything from why it is happening to what breeders can see out of it. They even talk on the Committee meetings from May. So sit back relax and enjoy the show.
DNA with Josh and Jared
In this episode Josh and Jared tackle the hot topic of DNA. Everything from how to do it to what's new coming and much more. So sit back relax and enjoy the show.
Kevin Renwick - Finance
In this episode Jared Stricklin flies solo and talks with Kevin Renwick about financing. They talk all about the ins and outs of financing, why it is important in the cattle business and much more. So sit back relax and enjoy the show!
Beef on Dairy with Gary Osmundson
In this episode Josh & Jared talk with Gary Osmundson about Beef on Dairy. Gary being a dairyman he was able to tell differences, similarities, how they incorporate beef into their dairy cows, and much more. So sit back relax and enjoy the show.
JBBA- Mackenzie Lee & Maggie Delacerda
In this episode Josh & Jared talk with Mackenzie Lee (President Elect) & Maggie Delacerda (Director) all about the JBBA. They talk everything from their history to what JBBA does, Nationals and much more. So sit back relax and enjoy the show.
Production Sales - Clark Jones, Justin Williams, & Bruce Robbins
On this episode Josh & Jared talk with Clark Jones, Justin Williams, and Bruce Robbins about the behind the scenes of Production sales and, what goes into them that people may not know or see. Each person gives their own perspective and sheds light on what does happen before, during, and after. So sit back relax and enjoy the show!
Cattle Equipment
In this episode Josh and Jared talk about cattle equipment. They discuss trailers, setups, chutes and much more. So sit back relax and enjoy the show.
Body Condition Scoring and Review
In this episode Josh & Jared review some episodes from the past and give their opinion on body condition score and much more. So sit back relax and Enjoy the show.
Performance & Ideal Consignors- Robert Scott
In this episode Josh & Jared talk with Robert Scott performance in cattle. They talk about what performance means to him, why it is important, what his ideal consignors look like and much more. So sit back relax and enjoy the show.
Part two - Nutrition Programs - Dr. Ty Davis
In this episode Josh & Jared talk with Dr. Ty Davis with Purina discussing more in depth on hay and mineral programs. They talk about why it is important, and much more. So sit back relax and enjoy the show.
Part one - Nutrition Programs - Dr. Ty Davis
In this first episode of two parts Josh & Jared talk with Dr. Ty Davis of Purina about why it is important to have a feed program, what is in a good feed program and much mire. So sit back relax and enjoy the show.
What's in your calving kit?
In this episode Josh & Jared talk about calving kits and what they have when calving season rolls around. They talk everything from what they have to what emergencies you may have and even some protocols they have. Be sure to comment and tell the guys what you have or protocols you may have. Sit back relax and enjoy the show.
Breeding Season with Lauren Lyssy
In this episode Josh & Jared talk with Lauren Lyssy about the upcoming breeding season. The guys talk about Natural vs AI breeding, embryos, selection processes and much more. So sit back relax and enjoy the show.
BEEF with Lorenzo Lasater and Clark Jones
On this episode the guys talk with Lorenzo Lasater and Clark Jones about Beef (Beefmaster Educational Endowment Fund). They talk about where it started what their mission is and much more. So sit back relax and enjoy the show.
EPD's with Dr Troy Rowan
In this episode they guys talk with Dr Troy Rowan with the University of Tennessee. They discussed the basics of EPDS, genetics and much more. Sit back relax and enjoy the show.
Cattle markets part 2 With David Holloway
In this episode Josh and Jared talk with David Holloway again for part 2 of talking cattle markets, futures, 2023 imports and much more. So sit back relax and enjoy the show.
Cattle Markets with David Holloway Nextgen Cattle Company
Josh and Jared are back and ready to take on the new year. And what better way to start the year than with this brand new episode. The guys talked with David Holloway Risk manager for Nextgen Cattle Company. They had a review of 2022 cattle markets, exports and imports, commodities, and much more. So sit back relax and enjoy the show.
Matt Woolfolk
In the last episode for 2022 Josh & Jared talked with Matt Woolfolk. They talked all about Matt's history, when he worked in BBU and much more. So sit back relax and enjoy the show. Beefmaster Banter will be back on January 13th 2023.
Trey Scherer
In this episode Jared talks with Trey Scherer, Ranch Manager at Collier Farms Beefmasters. It was a great episode talking about everything from Treys history, work life balance, and many other things. So sit back relax and enjoy the show.
Dr. Joe Mask Executive VP of BBU
In this episode Josh & Jared talk with Dr. Joe Mask the new Executive Vice President of BBU. They talk about Dr. Joe's history leading up to joining BBU, what he would like to see in the future and much more. So sit back relax and enjoy the show.
Mike Radwanski
In this episode Josh & Jared talk with Mike Radwanski. They talk all about Beef On Forage sales, Mike's history in the breed and much more. So sit back relax and enjoy the show.
Lyssy Beefmasters
In this episode Josh & Jared talk with Lauren & Alyssa Lyssy of Lyssy Beefmasters. They talk all about how both of them got into the breed, sales, genetics and plenty more. So sit back relax and enjoy the show.
Channarock Farms
In this episode Josh & Jared talk with Brian Melloan of Channarock farms. The conversation went to everything from the beginnings of Channarock all the way to what they look forward to in the future. Sit back relax and enjoy the show!
Derek Thompson - Nextgen Cattle Company
In this episode Josh & Jared talk with talk with Derek Thompson of Nextgen Cattle Company. They talked about the beginnings of Nextgen to their feedyards, processing plant and much more. So Sit back relax and enjoy the show!
Emmons Ranch Beefmasters
In this episode Josh & Jared speak with Steve & Cindy Emmons of Emmons Ranch Beefmasters. They talk about the beginnings of the Emmons Ranch, showing cattle, why their cattle are so in demand and much more. So sit back relax and enjoy the show.
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