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Eggheads

Eggheads

Eggheads Media LLC 62 episodes Oct 30, 2026

Eggheads is a podcast about the egg industry and the broader agricultural world around it. Host Greg Schonefeld talks with producers, suppliers, and industry leaders to explain how eggs go from the farm to the consumer's plate. Episodes explore the economic, regulatory, and consumer forces shaping the business, along with its history and possible future. The show aims to give listeners both a wider perspective on the industry and a stronger sense of connection to the people in it.

Episodes

The Former Green Beret Reinventing Eggs with Patrick Samuels
The Former Green Beret Reinventing Eggs with Patrick Samuels Oct 30, 2026 32:28 From a career in Special Forces to raising 300 chickens, Patrick Samuels has taken an unconventional path into the egg industry. Now, as CEO of Sunnyside Egg Co., he's challenging traditional farming practices and working to prove that pasture-raised eggs can be produced on a much larger scale without compromising his vision for regenerative agriculture.Patrick shares how Sunnyside is usi
How Eggs Unlocked Travis Bybee’s Farm Dream
How Eggs Unlocked Travis Bybee’s Farm Dream Oct 16, 2026 32:45 🎥 Watch this episode on YouTube: https://youtu.be/jexU5-Qo_E0?is=BqH4iXcb-4DddkqVTravis Bybee spent 25 years in banking, all while quietly building toward the life he actually wanted. He bought his first piece of land right out of college and spent the next two decades accumulating 1,400 acres, farming until dark after every shift, with one goal in mind: becoming a full-time farmer. The m
Steve Sukup on Building the Infrastructure Behind our Grain
Steve Sukup on Building the Infrastructure Behind our Grain Oct 2, 2026 29:55 In rural America, grain bins are so ubiquitous that you might not even notice them on the landscape. But if you were to stop on your drive home and take a closer look at one, there's a good chance you'd see the name 'Sukup' written on the side. Steve Sukup is the Chairman of Sukup Manufacturing. Back in 1963, the company started off making grain stirrers, but they've since expanded their
How One Family Built Canada’s Egg Powerhouse with Margaret Hudson of Burnbrae Farms
How One Family Built Canada’s Egg Powerhouse with Margaret Hudson of Burnbrae Farms Sep 18, 2026 32:41 Burnbrae Farms first got into egg farming in the 1940's, when Joe Hudson, who was just 13 years old at the time, brought home 50 chickens to establish a backyard flock. Today, Joe's daughter, Margaret Hudson, serves as President and CEO of Burnbrae, which has long-since outgrown the backyard, and become the largest egg producer in Canada.Margaret joins us to discuss how her and her family
Genetics: The Engine Behind Egg Production with Neal Martin of Hendrix Genetics
Genetics: The Engine Behind Egg Production with Neal Martin of Hendrix Genetics Sep 4, 2026 30:40 It doesn't matter how hard-working you are as a farmer, if you don't have the right genetics in your flock, it's going to be difficult to have success in the egg game. But as the industry evolves, and the needs of consumers change, deciding which birds are the right fit for your farm has become much more complex. Neal Martin is the General Manager of US distribution at Hendrix Genetics. H
Recent Trends in Modern Egg Processing with Bill Bretschneider of MOBA
Recent Trends in Modern Egg Processing with Bill Bretschneider of MOBA Aug 21, 2026 24:01 Over the last few decades automation has completely changed the way eggs are processed. And with robots now assuming many of the jobs handled previously by humans, producers can now process eggs faster, and with a higher degree of accuracy than ever before. Bill Bretschneider is a product manager for MOBA, a company based in Barneveld in the Netherlands, and one of the world's biggest sup
The Deviled Egg Co. Story with Raechel Van Buskirk
The Deviled Egg Co. Story with Raechel Van Buskirk Aug 7, 2026 30:04 When Raechel Van Buskirk served up some creatively-flavored deviled eggs at her dive bar in Omaha, Nebraska, she had no idea that it would change her life. And what started as a way to drum up some business on Sunday mornings, would eventually lead to a chain of restaurants, national distribution and even an appearance on Shark Tank. Today, Raechel walks us through the whirlwind rise of h
Building a Brand on Being First with Jasen Urena of NestFresh
Building a Brand on Being First with Jasen Urena of NestFresh Jul 24, 2026 31:25 In an industry where it would be easy to treat an egg as just an egg, one brand has built its entire identity on finding the next big thing. Jasen Urena is the Executive Vice President of NestFresh, a company that's been an early adopter of cage-free, free-range, pasture-raised, non-GMO, and regenerative organic egg production, and recently became the first company in the US to put a huma
More Eggs, More Often with Emily Metz of the American Egg Board
More Eggs, More Often with Emily Metz of the American Egg Board Jul 10, 2026 32:41 Egg prices are sitting near all-time lows, and that's not because of weak demand, but because supply has outpaced it. Emily Metz, President and CEO of the American Egg Board, joins Greg to talk about how her organization is working to close that gap.Emily walks us through the AEB's strategy for getting people to consume more eggs, from changing their reputation as only a breakfast food, t
The Scramble: If Everyone Wants In-Ovo Sexing, Why Hasn't It Scaled?
The Scramble: If Everyone Wants In-Ovo Sexing, Why Hasn't It Scaled? Jun 26, 2026 43:29 In-ovo sexing has the potential to end the practice of male chick culling — and the technology seems to have finally caught up to the ambition. Greg hosted a panel on the topic at the Peak Conference, featuring Nancy Roulston, Senior Director of Corporate Policy and Animal Science at the ASPCA; Juliana Machado, Geneticist and Data Scientist at Hendrix Genetics; Casey Downey from Innovate
Will Low Prices Cure Low Prices? with Brian Moscogiuri
Will Low Prices Cure Low Prices? with Brian Moscogiuri Jun 12, 2026 34:13 In early 2025 HPAI outbreaks had egg prices sitting at record highs; just one year later they're hitting inflation-adjusted historic lows. And while that may be great for consumers looking for a cheap source of protein, it has a lot of US producers feeling the squeeze. Joining us to discuss the issue is Brian Moscogiuri. Formerly of Urner Barry, and Eggs Unlimited, Brian recently launched
The Global Expansion of Big Dutchman with Bernd Meerpohl
The Global Expansion of Big Dutchman with Bernd Meerpohl May 29, 2026 33:06 In 1985, Bernd Meerpohl watched his father take a risk in purchasing a struggling farm equipment company. That company was called Big Dutchman, and today it operates in 174 countries and generates around €1.5 billion in annual sales. Bernd took over as CEO in 1992, and maintained the unwavering commitment to salesmanship, innovation, and emerging markets that's made Big Dutchman into the

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