WBRR (100.1 FM) is a commercial mainstream rock station licensed to Bradford, Pennsylvania, serving the Twin Tiers of northwestern Pennsylvania and southwestern New York as "100.1 The Hero". The station is owned by Radio Station WESB, Inc. and shares staff with its sister station WESB (1490 AM / 107.5 FM). It carries local news inserts, syndicated rock programming and St. Bonaventure Bonnies basketball.
