97X, branded "Tampa Bay's New Alternative", is a commercial alternative rock station serving the Tampa Bay area and owned by Cox Media Group. It airs on 97.5 FM in Pinellas County and on the HD2 subchannel of WTBV 101.5 FM from studios in St. Petersburg, after moving off 97.1 FM in 2022. The station is home to the 97X Next Big Thing festival and the 97X Green Room performance series.
