Magic 102.9 (KVMA-FM) is an urban adult contemporary radio station licensed to Shreveport, Louisiana, serving the Shreveport–Bossier City area. Owned by Cumulus Media and based at the Louisiana Boardwalk in Bossier City, it plays classic soul and smooth R&B alongside syndicated shows such as DeDe in the Morning, The D.L. Hughley Show and The Sweat Hotel.
