WATW (1400 AM) is a classic country station licensed to Ashland, Wisconsin, branded Bay Country 101.3 and simulcast on FM translator W267CS at 101.3 MHz. Owned by Heartland Communications Group, it serves Ashland and Bayfield counties and carries Wisconsin state and national news plus Milwaukee Brewers, Green Bay Packers and Wisconsin Badgers sports. It went on the air in 1940 and is one of the oldest continuously broadcasting stations in the United States.
