Mission Admissions is a higher education podcast hosted by Jeremy Tiers. It features candid conversations with industry leaders and difference makers about improving admissions, recruitment, communication, and enrollment marketing. Episodes offer practical advice on customer service, relationship building, marketing, and leadership. The show is aimed at admissions counselors, leaders, and enrollment marketers who want to grow professionally and personally.
Episodes
Ep. 99: How You Can Leverage Instagram To Increase Engagement With Prospective Students
In this episode of Mission Admissions, Jeremy sits down with Emily Furlong from Siena University to talk about how they leverage Instagram to engage prospective students. Emily shares content strategies, platform trends, what makes a post feel authentic, and more!Guest Name: Emily Furlong, Assistant Director of Digital Marketing, Siena UniversityGuest Social: https://www.linkedin.com/in/emily-furl
Ep. 98: The AI Conversation Every Marketing And Admissions Leader Needs To Hear
In this episode of Mission Admissions, Jeremy has a conversation with Brian Piper about the rapid evolution of AI in higher education, focusing on how colleges can adapt, the importance of dedicated AI leadership, and practical strategies for integrating AI tools effectively.Listen to Brian's Podcast on the Enrollify Network — AI for U
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.
Ep. 97: How You Can Leverage Data To Improve Student Recruitment And Marketing Strategies
In this episode of Mission Admissions, Jeremy is joined by Stevie Blyler, a Digital Marketing Strategist at Bucknell University. Stevie shares insights on how colleges can connect the dots and leverage their data to increase personalization during the student recruitment process, and improve collaboration between marketing, admissions, and operations.Guest Name: Stevie Blyler, Digital Marketing St
Ep. 96: A President’s Perspective On Recruitment, Retention, and Leadership
In this episode of Mission Admissions, Jeremy is joined by Dr. Emily Messer, a university president who shares insights and challenges on the day-to-day realities of her position - including building a campus wide culture of recruitment and retention, effective communication strategies, and the value of a higher education degree.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in
Ep. 95: How To Drive Enrollment Through Authentic Storytelling
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Kelly Peiffer who shares insights on how colleges can leverage authentic storytelling to drive enrollment and build genuine connections with prospective students and their families. You’ll hear strategies for creating impactful stories, balancing brand consistency with authenticity, utilizing social media effectively,
Ep. 94: Career Advancement Advice And Doing Work That Gets You Noticed
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Andréa Castro who shares insights on career growth, self advocacy, and the power of just doing the work. You’ll walk away with practical advice on how to position yourself for growth.
Guest Name: Andréa (Dréa) Castro, Senior Associate Director of Admissions, Lafayette College
Guest Social: https://www.linkedin.com/in/
Ep. 93: Why Healthy Disagreement Builds Stronger Teams
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Dr. Kevin Thomas about the importance of healthy disagreement among higher ed leaders and teams. They explore how fostering constructive conflict can drive growth, improve decision-making, and enhance team collaboration.
Guest Name: Dr. Kevin Thomas, Vice President for Enrollment Services and Student Success, the Univ
Ep. 92: Personalization That Increases Campus Visits And Engagement From Students
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Lauran Hundshamer, VP of Admissions and Marketing at St. Kate’s. Lauran shares how her team leverages personalization to boost the campus visit experience, engagement, and enrollment.
Guest Name: Lauran Hundshamer, Vice President of Admissions and Marketing, St. Catherine University
Guest Social: https://www.linkedin
Ep. 91: Unfiltered: Angel Perez On Developing And Strengthening The College Admissions Workforce
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with NACAC’s CEO, Angel B. Pérez. Angel shares his thoughts on the future of the college admissions workforce, leadership development, why there continues to be high turnover, the importance of energy management, and more.
Guest Name: Angel B. Pérez, Chief Executive Officer, NACAC
Guest Social: https://www.linkedin.com/in/
Ep. 90: Leadership Lessons About Building And Sustaining A Strong Team Culture
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with longtime Higher Ed leader, Jennifer McCarrel, who shares insights on building and maintaining a strong team culture. Jenn talks about the importance of authenticity, clarity, adaptability, small acts of appreciation, and more!
Guest Name: Jennifer McCarrel, Vice Chancellor for Communications and Marketing, The Univers
Ep. 89: First Year In Admissions: Growing As A Gen Zer Working In Higher Ed
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Sarah Pelyhes, a first year counselor who was recently honored with MACAC’s Rising Star Award. Sarah shares some of the lessons she’s learned in year one, as well as how to grow as a new professional working in the Higher Ed space.
Guest Name: Sarah Pelyhes, International Recruitment Coordinator & Admissions Counselor
Ep. 88: Self Confidence, Personal Growth, And Advancing In Your Career
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Harrison “Soup” Campbell about self-confidence, personal growth, and career development. They explore early influences, overcoming setbacks, building habits, and embracing failure to achieve success.
Guest Name: Harrison Campbell, Chief Growth Officer, Next Grad
Guest Social: https://www.linkedin.com/in/harrisoncampbe
Ep. 87: The Importance Of Adaptability And Turning Ideas Into Impact
In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Erica Colaianne about why it’s important for us to be adaptable and open to change, and how to execute new ideas and insights.
Guest Name: Erica Colaianne, Director of Content Strategy and Audience Development, University of Michigan
Guest Social: https://www.linkedin.com/in/ericacol/
Guest Bio: Erica Colaianne is the
Ep. 86: Unlocking Slate: Quick Tips From An Industry Expert
In this episode of Mission Admissions, host Jeremy Tiers and guest Alex Williams provide some quick tips on how to become more proficient in Slate CRM.
Guest Name: Alex Williams, Managing Director, Huron
Guest Social: https://www.linkedin.com/in/alexmwilliams/
Guest Bio: Alex Williams is a Managing Director at Huron and a higher education technology strategist with more than 15 years of experienc
Ep. 85: Inside The College Decision: A High School Senior And His Dad Talk It Through
High school senior Reece Baines and his dad Mickey join Jeremy for a third and final time on the pod. In Episode 49 they discussed campus visits and college emails as Reece was beginning his junior year. In Episode 63 as Reece’s junior year was winding down they talked about the process of narrowing down his college list. Today they both share thoughts related to the decision-making process as Ree
Ep. 84: Real-Time College Search Insights From The Parent Of A High School Junior
In this episode of Mission Admissions, host Jeremy Tiers and his guest Melissa Greiner discuss the college admissions process from a parent’s perspective. Melissa reveals the different experiences and feelings she’s had so far as she helps her son - a high school junior - navigate his search.
Guest Name: Melissa Greiner, Vice President of Marketing, CampusESP
Guest Social: https://www.linkedin.com
Ep. 83: Tips For Creating Memorable Accepted Student Events
In this quick take episode, Jeremy shares a plethora of tips to help you create and deliver more memorable Accepted Student events.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other En
Ep. 82: Navigating Financial Aid Conversations With Admitted Students
In this episode of Mission Admissions, host Jeremy Tiers chats with Nathan Bauer about navigating the all-important topic of financial aid and paying for college with admitted students and their families.Guest Name: Nathan Bauer, Associate Vice Chancellor for Enrollment and Director of Financial Aid, The University of DenverGuest Social: https://www.linkedin.com/in/nathan-bauer-phd-0313b636Guest B
Ep. 81: Self-Awareness And Handling Failure As A Young Professional
In this episode of Mission Admissions, host Jeremy Tiers chats with Conrad Hawley, a 23 year-old former dual-sport college athlete turned motivational speaker. They break down the importance of self-awareness, handling failure, and how to figure things out as a young professional.Guest Name: Conrad Hawley, Speaker, Leader, & Culture ChangerGuest Social: www.linkedin.com/in/conradhawleyGuest Bio: C
Ep. 80: Improving The Employee Experience and Workplace Culture In Higher Ed
In this episode of Mission Admissions, host Jeremy Tiers chats with Dr. Kevin McClure about the employee experience in Higher Ed - why it needs to be a higher priority for most colleges and universities, and how leaders can start to make transformational change.Guest Name: Kevin McClure, Professor & Department Chair, University of North Carolina WilmingtonGuest Social: https://www.linkedin.com/in/
Ep. 79: How To Plan For Next Year Without Getting Overwhelmed
In this episode of Mission Admissions host Jeremy Tiers welcomes Anna Dearmon Kornick back to the show. This time around Anna shares all kinds of tips and ideas to help you plan for the new year without getting overwhelmed.Guest Name: Anna Dearmon Kornick, Time Management CoachGuest Social: https://www.linkedin.com/in/annadearmonkornick/Guest Bio: Anna Dearmon Kornick is a highly sought after time
Ep. 78: Handling Stress And Anxiety At Work
In this episode of Mission Admissions host Jeremy Tiers talks with well known former college basketball head coach Tom Crean about handling stress and anxiety in a high pressure work environment.Guest Name: Tom Crean, College/NBA Basketball Analyst & Former College Basketball Head CoachGuest Bio: Tom Crean is a college basketball analyst for ESPN and Westwood One, and he’s also part of the FanDuel
Ep. 77: Managing Conversations With Your School’s President And The Board Of Trustees
In this episode of Mission Admissions host Jeremy Tiers talks with Amanda Craddock about how senior leaders can successfully navigate the conversations they have with their school’s President and the Board of Trustees.Guest Name: Amanda Craddock, Vice President For Enrollment Management, Coastal Carolina University'Guest Social: https://www.linkedin.com/in/amanda-craddock-ed-d-a2209260/Guest Bio:
Ep. 76: 3 More Bad Habits You May Need To Break
In this quick take episode, Jeremy discusses three more bad habits that he’s continuing to see a lot of admissions counselors and colleges make during the student recruitment process - and he offers practical solutions for each one.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions i
Ep. 75: Why You Need To Build Your Personal Brand (And How To Build It)
In this episode of Mission Admissions host Jeremy Tiers talks with Joel Renner about the importance of building and developing your personal brand, and how to get started.Guest Name: Joel Renner, Founder of The Crafted BrandGuest Social: http://linkedin.com/in/JoelRenner/Guest Bio: Joel Renner is the founder of The Crafted Brand, a career coaching and marketing firm that helps individuals and orga
Ep. 74: Practical Tips For Small Colleges To Improve Relationships Between Admissions And Athletics
If 25% or more of your enrollment numbers each year are student athletes you need to hear this conversation between Mission Admissions host Jeremy Tiers and Ashley Hanson from Carthage College - a school that has increased its total enrollment by 9% over the past six years. Ashley talks about her relationship with their Athletic Director, the all-important campus visit structure for prospective st
Ep. 73: Do’s and Don’ts When You Start A New Senior Leadership Role
In this episode of Mission Admissions host Jeremy Tiers talks with Shane Baglini about the do’s and don’ts of starting a new senior leadership role.Guest Name: Shane Baglini, Executive Director of Marketing and Branding, William & MaryGuest Social: https://www.linkedin.com/in/shanebaglini/Guest Bio: Shane Baglini serves as Executive Director of Marketing and Branding at William & Mary, where he is
Ep. 72: How Introverts Working In Higher Ed Can Thrive
If you’re wondering how you can embrace being an introvert in an industry that often favors extroversion, this episode of Mission Admissions is for you. Host Jeremy Tiers talks with Emily Hannon (an introvert) about some of the challenges she’s faced, and the strategies that help prepare her mentally for things like high school visits, phone calls, and socializing at conferences.Guest Name: Emily
Ep. 71: Tips For Crafting Great Text Messages After A Year Of Secret Shopping
Over the past few years colleges and universities have increased the amount of text messages they send to prospective students, and many have also started texting parents and guardians. In this episode of Mission Admissions, host Jeremy Tiers talks with Laura Rudolph about the secret shopping project she recently completed – signing up as both a student and parent at several institutions.Guest Nam
Ep. 70: How To Say No And Set Boundaries
In this episode of Mission Admissions, host Jeremy Tiers talks with Kate Speer about the art and science of saying “no”, and the importance of setting boundaries.Guest Name: Kate Speer, Vice President of Marketing and Brand Development, Grandpa Joe’s Candy ShopGuest Social: https://www.linkedin.com/in/kate-speer/Guest Bio: Kate Speer is a people-first, results-driven connection creator with expert
Ep. 69: Bonus: Leadership Tips And Customer Service Reminders You Need To Hear
In this special compilation episode of Mission Admissions, host Jeremy Tiers sifts through his Season 4 conversations to bring you some important leadership reminders, as well as a handful of customer service strategies that will help you deliver a more memorable college search experience for prospective students and families.Guest Names:Ken Anselment, Vice President for Enrollment Management, RHB
Ep. 68: An Underrated Leadership Skill - Self Reflection
In this episode of Mission Admissions, host Jeremy Tiers chats with Conner Ellinghuysen about how becoming more self-aware and prioritizing self-reflection have made him a better leader.Guest Name: Conner Ellinghuysen, Director of Admissions, Buena Vista UniversityGuest Social: https://www.linkedin.com/in/connerellinghuysen/Guest Bio: Conner Ellinghuysen has been the Director of Admissions at Buen
Ep. 67: Life As A New, First-Time Vice President Of Enrollment Management
In this episode of Mission Admissions, host Jeremy Tiers chats with Lauren Findley about her first 120 days as a first-time Vice President of Enrollment Management. Guest Name: Lauren Findley, Vice President of Enrollment Management, Texas Wesleyan UniversityGuest Social: https://www.linkedin.com/in/lauren-findley-798ab787/Guest Bio: Lauren Findley became the Vice President of Enrollment Managemen
Ep. 66: How Harnessing Social Media Will Help You Grow Enrollment
Jeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more. Key TakeawaysSocial media offers a real-time, two-way communication channel that traditional admissions methods often lack.Prospective students—especially Gen Z—use social platforms
Ep. 65: What It Means To Lead And How To Prepare Yourself For A Leadership Position
In this quick take episode, Jeremy offers practical advice for those who have leadership and management aspirations. He talks about what it means to lead, shares skills and traits that effective leaders possess, and he outlines things you can do now to better prepare and position yourself for future opportunities.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/ht
Ep. 64: Enhancing Campus Visit Experiences For First-Generation Students And Families
In this episode of Mission Admissions, host Jeremy Tiers chats with McKenzie Sullivan from The University of Akron about their newly designed “College 101” and “College 102” campus visit sessions specifically for first-generation students and families.Guest Name: McKenzie Sullivan, Admissions Counselor, The University of AkronGuest Social: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b1
Ep. 63: Narrowing the College List: More Feedback for Higher Ed Straight From the Source
Reece and Mickey Baines are back for their second conversation on the pod. In Episode 49 they discussed campus visits and college emails as Reece - a high school junior - was starting to develop his list of schools. With his junior year winding down, Reece and his dad Mickey share how they’ve narrowed down the list of schools Reece will apply to, and they offer more eye opening feedback about emai
Ep. 62: Building Stronger Relationships With High School Counselors
In this episode of Mission Admissions, host Jeremy Tiers chats with Bethanne Bialy, a former college admissions counselor turned high school college and career advisor. With firsthand experience on both sides of the desk, Bethanne gives a behind-the-scenes look at what it really takes to support high school students—and what college admissions teams can do to build stronger, more effective partner
Ep. 61: Improving College Websites In A Data-Driven Era
Jeremy Tiers sits down with Kyle Campbell, a higher ed marketing expert and sought-after speaker, to discuss the evolving role of college websites. Kyle shares insights into why traditional university websites are failing to engage Gen Z, the biggest mistakes institutions make with their content, and how colleges can reimagine their digital presence to drive conversions. If you're looking for acti
Ep. 60: Strategies For Creating Meaningful Interactions With Parents
Parents and guardians are the most influential external voices in a student’s college search. Yet, many colleges still struggle to engage them effectively. In episode 60 of the Mission Admissions podcast, Jeremy Tiers sits down with Derek Faasse from Capital University to discuss how their admissions team has transformed its approach to parent-specific engagement. From tailored communications to r
Ep. 59: Navigating Work-Life Balance When You’re A Parent And A Leader
In Episode 59 of the Mission Admissions podcast, host Jeremy Tiers sits down with Kelli Roberts to discuss her thoughts on work-life balance as a working mom and leader, emphasizing the importance of communication, asking for help, and managing your energy.Guest Name: Kelli Roberts, Director of Admission, Drury UniversityGuest Social: https://www.linkedin.com/in/kelli-roberts-b2644b7b/Guest Bio: K
Ep. 58: Growing Your Enrollment Through Transfer Students
In this episode Jeremy discusses the increasing trend of transfer enrollment with his guest Ben Houston. They explore the challenges and opportunities within this population, the importance of utilizing data, and the need for a supportive environment when transfer students start their journey on a new campus.Guest Name: Ben Houston, Associate Director for Transfer Admissions, University of Indiana
Ep. 57: Utilizing Video In Higher Ed Marketing
In Episode 57 of the Mission Admissions podcast, host Jeremy Tiers sits down with John Azoni, a video storytelling expert and owner of Unveiled, to explore how colleges and universities can leverage video content to engage prospective students. From crafting student testimonials to creating scalable video systems, this episode dives into actionable strategies for enrollment marketers to harness th
Ep. 56: A Big Mistake Higher Ed Needs To Stop Making
In this quick take episode, Jeremy shares some important advice that will help admissions teams and enrollment marketers increase their school’s yield.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are
Ep. 55: Listen To This If You Want To Be A Better Leader In 2025
In this episode, Jeremy and Ken Anselment talk through a variety of common situations that many leaders face each year - including retaining staff, micromanaging, giving constructive criticism, and navigating the transition from being a colleague to being someone’s boss. They also unpack why so many leaders continue to deal with imposter syndrome.Guest Name: Ken Anselment, Vice President for Enrol
Ep. 54: Advice On Being Confident And Growing As A Gen Z Young Professional
In this episode, newly elected 26 year old South Dakota State Senator Amber Hulse shares her thoughts on self awareness, gaining confidence, the importance of mindset and daily habits, as well as other things that have helped her grow and experience success as a young professional.Guest Name: Amber HulseGuest Social: https://www.linkedin.com/in/amber-hulse/Guest Bio: Amber Hulse is a rising leader
Ep. 53: Creating Memorable And Immersive College Visit Experiences
In this episode, Jeremy and Dr. Matt McLendon from the University of Alabama talk about their new, state-of-the-art welcome center, and how the Crimson Tide works hard to create a memorable and immersive visit experience for prospective students and families.Guest Name: Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of AlabamaGuest Soc
Ep. 52: Leadership Lessons And Ideas From A Middle Manager
In this episode, Jeremy sits down with higher ed middle manager Stephanie Dickerson to talk about a wide-range of leadership topics including empathy, developing your leadership style, accountability, self-care, and organization.Guest Name: Stephanie Dickerson, Associate Director of Admission, University of LouisvilleGuest Social: https://www.linkedin.com/in/stephanie-dickerson-m-a-a816779a/Guest
Ep. 51: Social Media Marketing Strategies Every College Can Apply
In this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!Guests Name: Chas Williams, Executi
Ep. 50: Winning The Customer Service Game
In this episode, Jeremy talks with hospitality expert and former Vice President of Hospitality VIP Marketing and Lifestyle VIP Services for Caesars Entertainment, Pasquale Romano Jr. They discuss the most underrated aspect of customer service, the role that empathy plays in relationship building, why a good employee experience is essential, the importance of constantly auditing the consumer exper
Ep. 49: Campus Visits and College Emails: Feedback for Higher Ed Straight From the Source
I’m ending Season 3 with a unique and very insightful episode where I’m joined by Mickey Baines who works on the higher ed partner side, and his son Reece who is a high school junior. Their family recently drove up and down the east coast, visiting 12 college campuses. Hear some eye opening feedback and stories about the experiences they had, as well as how the college search process is going. Gue
Ep. 48: Meet Emerging Leader - Bertita Barrientos
This episode is the second of two where I’m joined by a rising star in Higher Ed. From a very young age Bertita Barrientos enjoyed helping others and being a leader. We talk about her path to the United States, how opportunities in college influenced her leadership style, how she ended up in college admissions, and the role that mentors have played in her growth. We also discuss the concept of wor
Ep. 47: Meet Emerging Leader - Ty Garricken
Today’s episode is the first of two where I feature a rising star in Higher Ed. Hear stories about the unique journey that Ty Garricken took before landing in enrollment marketing. We also talk about where he gets his content ideas from, the importance of always having a clear call to action, dealing with failure, and more!Guest Name: Ty Garricken, Marketing Content Specialist, Ball State Universi
Ep. 46: A Blueprint For Growth: Leadership and Professional Development Guidance
In this episode, Jeremy talks with enrollment leader, Dr. Jay Jacobs. Their chat focuses on multiple aspects of professional development and management. Timestamps:04:29 - How Jay figured out that he wanted to be a Higher Ed leader 08:43 - What does professional development mean and whose responsibility is it13:12 - A big reason why a lot of leaders don’t invest enough in their team17:46 - Handlin
Ep. 45: Using AI in Admissions and A Few Thoughts About Leadership
AI continues to be a hot topic in college admissions and enrollment marketing circles. On this episode, Lenell Hahn from Southeast Missouri State (SEMO) joins Jeremy to discuss how and why her admissions team is utilizing AI to help with different tasks, and she offers some thoughts on a few leadership topics. Timestamps:07:31 - How to figure out where AI can help 10:58 - The value of a chatbot 16
Ep. 44: Three Productivity Strategies You Need to Know About
On this episode, Mandy Green joins Jeremy to talk about how ‘Magic Time,’ templates, and utilizing a daily huddle will help you (and your team) achieve greater efficiency and effectiveness each week.Timestamps:03:45 - Why most people struggle with time management12:45 - The concept of “Magic Time” 17:41 - The value of templates 23:07 - Incorporating the “Daily Huddle” with your teamGuest Name: Ma
Enrollify.org Relaunch: More Content, More Community
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful cha
Ep. 43: Advice On Hiring, Onboarding, Building The Right Culture, And Firing
This episode is a conversation I had with two amazing senior leaders - Jennifer McClendon and Aaron Cook. We discuss what to look for when hiring new employees, great interview questions to ask, onboarding do’s and don’ts, strategies to develop a strong and positive team culture, and the process of letting a team member go. Timestamps:03:52 - How to spot a higher quality applicant09:05 - Hiring a
Leveraging Creator Marketing in Higher Education: Insights from the Front Lines
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing
Ep. 42: Life As A First-Year Gen Z Admissions Counselor
On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Timestamps:07:41 - Something that surprised Lucy during her first few months 10:34 - Where confidence comes from 14:32 - Pros and cons of being so close in age to the students you’re recruiting22:18 - Lunchroom visits at
Ep. 41: Slate CRM - How To Step Up Your Game
On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about:04:53 - Advice when you implement a new CRM 07:31 - Skills you need if you want to become more proficient in Slate 14:28 - How configurable joins and snippets can make your life easier 23:54 - Do’s
Ep. 40: A Bad Habit That Needs To Be Broken
In this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one.
- - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like
Ep. 39: Failing As A Young Leader And A Deep Dive Into 1-on-1 Meetings
On this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You’ll hear about:7:00 - How failing as a 23 year old leader helped Anne develop some great tools17:46 - The Importance of consistently doing 1-on-1’s, and how to navigate them22:49 - Embracing vulnerability during 1-on-1’s26:37 - Something Anne has noticed about doing 1-on-1’s with her younger staff 32:47 - Giving tou
Ep. 38: Addressing Mental Health And Communicating With Gen Z and Gen Alpha
This episode is a candid and much needed conversation about mental health with Ross Szabo, an award-winning speaker, author, and the Wellness Director for students in grades 6-12 at Geffen Academy at UCLA. Things you’ll hear about include:05:20 - Being proactive, not reactive with your own mental health 13:50 - The importance of having a sense of purpose16:42 - Do’s and don’ts when approaching a c
Ep. 37: Territory Management: How To Succeed in 2024
Spring travel season has begun for most admission counselors and recruiters. John McGreal joins Jeremy and they discuss how to plan, implement, and grow as a territory manager. Things you will hear about:02:10 - What it means to be a territory manager in 20248:22 - How to figure out what your “best fit” students look like, and where to find more of them13:04 - What to do when zero students show up
Ep. 36: Developing And Retaining Your Staff, Plus The Power Of Mindset
On this episode, Jeremy talks with senior admissions leader Sacha Thieme of Indiana University. You’ll hear about:02:04 - Why admission offices are struggling to keep staff motivated and engaged08:14 - The importance of mindset when it comes to change13:00 - Ways to effectively deal with burnout 17:58 - Building blocks for creating a positive office culture21:52 - Providing professional developmen
Ep. 35: Imposter Syndrome, Content Marketing, and Personal Branding
Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about:2:00 - When imposter syndrome tends to show up, and how to manage it7:14 - The biggest thing enrollment and social media marketers need to spend more time doing17:01 - Why colleges aren’t utilizing more conten
Ep 34: Growing As A Leader And Career Advancement Advice
If you currently have a leadership title, or even if you don’t but you want to lead in other ways, don’t miss Jeremy’s in-depth conversation with well-known Higher Ed administrator, Rick Clark. You’ll hear about:7:03 - The most important quality for any leader to possess13:12 - Fostering leadership with rising stars17:10 - Staff retention issues facing Higher Ed (and what needs to change)23:14 - H
Ep 33: AI, Dealing With Change, And Mission-Fit Storytelling
In this episode, Bart Caylor joins Jeremy for a conversation on each of those things, as well as time management and the recruitment of first-generation students. You’ll hear about: 5:47 - The importance of experimenting with AI7:35 - Using AI effectively is all in the prompt12:31 - Bart’s big prediction for 202414:25 - Mission-fit storytelling and marketing22:50 - Ways to help more first-generati
Ep. 32: Keys To Communicating Better In The Workplace
In this episode, Jeremy is joined by Jeanne Brett, Professor Emerita of Management & Organizations at Northwestern University, and an expert on the topics of multicultural teams, managing workplace conflict, and negotiation. You’ll hear about:1:25 - What it means to be part of a multicultural team 10:31 - How leaders can prevent differences from causing conflict 16:45 - The role of trust in negoti
Ep. 31: How Higher Ed Can Improve The Customer Experience In 2024 | Jay Baer
In this episode, Jeremy has a conversation with one of the most well-known and successful customer experience and marketing experts in the world, Jay Baer. They discuss why time and speed have become critical components of a positive customer experience. Jay also shares his thoughts on the state of content marketing, effective storytelling, personalization, higher ed’s love of email, what he woul
Ep. 30: Creating And Developing A Team Of Student Content Creators
In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students has taught him about communicating with Gen Z, why data is so important, and why their team works hard to create FOMO. Key takeaways include:1:31 - Communi
Ep. 29: Three Things That Can Transform Your Career
Season two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance. This podcast is brought to you by Element451 — the next-generation AI stude
Ep. 28: How To Improve Collaboration Between Admissions And Athletics
In this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include:3:40 - Why there’s often a disconnect between admissions and athletics on a college campus7:40 - The #1 tip to improving communication with anyo
Ep. 27: Tips To Help You Master Time Management And Become More Productive
What do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include:7:10 - Two big reasons why so many people struggle with time management9:15 - Break down your to do list and
Ep. 26: Leadership Lessons, Advice, And Stories From a 16-Year Career In Higher Ed
On this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school for her entire higher ed career. Key takeaways include:3:20 - Fixing “We’ve always done it this way”13:25 - Wh
Ep. 25: Game-Changing Advice For Higher Ed Content Marketers
On this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways
Ep. 24: Work-Life Balance, Managing Your Day, And The Importance Of Building Authentic Relationships
On this episode, Jeremy speaks with Higher Ed professional and good friend, Brian Switay. They talk through work-life balance in the admissions world and how it changes after you get married and become a parent. They also hit on working with transfer students, handling tough conversations with senior leadership, as well as the interplay between a sales approach and a personal connection approach i
Ep. 23: Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and Growth
Today’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic12:00 - How to make a website redesign impactful22:17 - Different leadership cha
Ep. 22: Before You Can Be Customer Obsessed You Need To Be Employee Obsessed
In this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called The Customer Obsession Advantage, and he unpacks what it means for a company or organization to truly be customer-obsessed. Takeawa
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