Home Podcasts Professional Speaking: Known. Booked. Paid.
Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known. Booked. Paid.

John Ball | Speaker Coach for Paid Keynotes & Professional Positioning 200 Episodes Jul 1, 2026

Most speakers aren't struggling with speaking. They're struggling with being seen, chosen, and paid what they're worth. Professional Speaking: Known, Booked & Paid is the podcast for speakers who are serious about building a commercially viable speaking business — not just getting better at speaking. Each week, host and speaker coach John Ball cuts through the noise on what actually drives bookings, referrals, and higher fees. Solo episodes tackle positioning, pricing strategy, and the commercial mistakes keeping good speakers underpaid. Guest episodes bring in working speakers, bureau insiders, and industry experts with candid insight.

Episodes

How One Speaker Built a $360K Business After An Overdose: His Principle, Money Follows Movement Jul 1, 2026 38:17 Most speakers can speak. Almost none of them can sell themselves. Ryan Botner can do both, and he learned the second skill the hard way: twenty years in sales, a million-dollar income before thirty, a near-fatal overdose, and a rebuild from a nine-dollar-an-hour job at a barbecue joint.In this episode, Ryan Botner breaks down what actually fills a speaking calendar: power hours, cold outreach, wal
Stop Waiting to Be Discovered: How Speakers Build Businesses That Don't Depend on Luck Jun 24, 2026 21:01 Most speakers are working hard. They're creating content, building relationships, showing up consistently, and still wondering why the enquiries aren't coming in the way they should.The issue usually isn't effort. It's what the effort is pointing at.In this solo episode, John Ball diagnoses what he calls the discovery trap: the pattern that keeps speakers waiting to be found rather than building a
What Makes a Keynote Work: The Buzz Is the Business With Brian Miller Jun 17, 2026 53:36 Magician-turned-keynote-speaker Brian Miller built a speaking career on the back of a TEDx talk that went viral in 2015, then watched that career dry up within eighteen months because charisma and entertainment weren't enough to make anyone act on what he'd said. In this episode, Brian and John dig into the real argument underneath most speaker training: is a keynote about how you deliver it, or w
The Authenticity Gap: Why Containing Your True Self Is Costing You on Stage Jun 10, 2026 28:41 Most speakers talk about authenticity. Fewer actually practise it. There is a version of you that turns up on stage and a version of you that exists everywhere else, and for many speakers, those two people are further apart than they would like to admit.This episode is a Pride Month episode, but the argument is not seasonal. The LGBTQ+ experience of navigating identity in public life contains less
Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong) Jun 3, 2026 50:24 Bernadette Marciniak is a video producer who works specifically with speakers and event organisers, giving her a rare dual perspective on what actually gets speakers booked. She has captured footage at live events, produced demo reels for speakers at various stages of their careers, and uses speaking engagements herself as a visibility lever for her business.What you'll take away from this episode
Why Speakers Give Up Too Soon: The Results Lag May 27, 2026 24:44 There comes a point for almost every speaker and coach where the doubt becomes hard to ignore. You are doing the work, following good advice, showing up consistently — and nothing seems to be moving. The bookings are not coming. The calendar is open. Other people seem to be on calls constantly, and yours is, well, available.Or maybe some things are trickling through, but not enough for it to feel
Are You Killing Your Speaking Career with "How-To" Content? | David Newman May 13, 2026 53:58 David Newman is a speaker, consultant, and author of four books, including Do It Speaking and Market Eminence. He's spent decades helping experts, consultants, and professional speakers build what he calls market eminence -- the combination of visibility, credibility, and brand preference that makes you the obvious choice in your field.In this conversation, David makes the case that the era of how
Your Speaker Positioning Is Not Your Topic: Why Good Speakers Stay Invisible May 5, 2026 22:12 If you're a good speaker who isn't getting booked at the rate or fee you think you deserve, this episode is going to be uncomfortable in the right way.The problem, in most cases, isn't your speaking. It's your positioning. And more specifically, it's the fact that most speakers build their positioning around what they want to say rather than what the market actually needs to hear.In this episode,
Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen Apr 29, 2026 56:39 Beth Sherman is a multi-Emmy Award-winning comedy writer who spent 30 years writing for Letterman, Jay Leno, Ellen DeGeneres, and multiple major awards shows, including the Oscars. She now works as a keynote speaker and executive presentation coach, helping leaders and professional speakers build rapid rapport using the same principles comedians use to convert a room full of strangers.In this epis
What Speaker Bookers Actually Want in 2026 – Elliot Kay, Speaker Awards Founder Apr 24, 2026 43:11 Elliot Kay is the founder of The Speaker Awards, a seven-time author, and one of the most connected people in the UK speaking industry. In this conversation, John and Elliot dig into what's actually changing in how professional speakers get hired, and why most speakers are still playing by rules that no longer apply.Heads up: entries for The Speaker Awards 2026 close 30 April. If you're a fee-paid
Why Confident Speakers Still Don't Get Rebooked Apr 22, 2026 06:32 Taki Moore recently wrote that conviction is a shortcut to charisma. It's a clever line. It's also only half right, and the other half is quietly costing speakers bookings.In this episode, John unpacks why confident, polished speakers still fail to convert rooms into clients, referrals, or rebookings. The issue isn't delivery. It's the gap between creating a feeling of value and creating actual ch
When It All Goes Wrong On Stage: What Bombing Taught Me About Preparing To Speak Apr 17, 2026 09:59 Last week I bombed on stage at a standup comedy gig. Not catastrophically -- more in the way where you know before you walk onstage that you're not ready, and then it shows.I want to talk about it, not for the catharsis, but because the cascade that led to that bad night is exactly the same cascade that leads to underprepared keynotes, flat training sessions, and presentations that don't land the

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