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Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known. Booked. Paid.

John Ball | Speaker Coach for Paid Keynotes & Professional Positioning 200 Episodes Oct 8, 2026

Most speakers aren't struggling with speaking. They're struggling with being seen, chosen, and paid what they're worth. Professional Speaking: Known, Booked & Paid is the podcast for speakers who are serious about building a commercially viable speaking business — not just getting better at speaking. Each week, host and speaker coach John Ball cuts through the noise on what actually drives bookings, referrals, and higher fees. Solo episodes tackle positioning, pricing strategy, and the commercial mistakes keeping good speakers underpaid. Guest episodes bring in working speakers, bureau insiders, and industry experts with candid insight.

Episodes

Why You're Not Getting Booked To Speak
Why You're Not Getting Booked To Speak Oct 8, 2026 13:25 You’ve prepared a talk and told people you’re available. Why is the diary still quiet?In this solo episode of Professional Speaking: Known. Booked. Paid., John Ball walks through the questions that help you identify where your speaking business needs attention before investing in another fix.Follow an organiser trying to work out whether your talk fits their event. Then examine the enquiry that go
How to Write a Business Book That Builds Authority | Ginny Carter
How to Write a Business Book That Builds Authority | Ginny Carter Sep 30, 2026 54:13 Do speakers need a book to get booked? No. Can a relevant book be a powerful authority asset, often called your best business card and a useful tool when negotiating speaking engagements? Hell yes.In this bonus episode from the archives, John Ball speaks with ghostwriter and book coach Ginny Carter, author of Your Business, Your Book. Recorded in early 2022, the conversation is still useful for sp
Confidence Isn’t Competence: Lorne Kelton on AI, Evidence and Speaking
Confidence Isn’t Competence: Lorne Kelton on AI, Evidence and Speaking Sep 23, 2026 58:48 Lorne Kelton asked AI to find research supporting an argument. It returned what seemed like a cited study. When he checked it, the study and researcher didn’t exist.That experience opens a conversation about the responsibility speakers carry when they use evidence on stage. Lorne and John discuss why confidence can be mistaken for competence, how “fake it till you make it” advice can lead speakers
Speaking Industry Scams Exposed
Speaking Industry Scams Exposed Sep 9, 2026 29:13 A man paid $6,000 to a speaker agency that promised him multiple $10,000 bookings. Six months later, he had nothing but excuses. John, your host, has been in the coaching industry for years and has either seen or personally walked into most of what he covers in this solo episode: six distinct ways new professional speakers get sold something that looks like opportunity and isn't.Some of these are
The Professional Speaking Show Is Changing (Here's Why)
The Professional Speaking Show Is Changing (Here's Why) Sep 2, 2026 08:15 This isn't a normal episode. It's an announcement about where The Professional Speaking Show goes from here.John explains the decision behind moving the podcast from weekly to fortnightly, why the numbers that once looked promising dropped off a cliff earlier this year, and why he's stopped trying to force a recovery that isn't coming.He talks honestly about what it means to admit a show isn't fin
Memorable Expertise Through Visual Frameworks | Susanna Reay
Memorable Expertise Through Visual Frameworks | Susanna Reay Aug 26, 2026 54:03 Most speakers are told to be visible: post more, show up more, build a personal brand. Susanna Reay thinks that's backwards. In this episode, framework thinking expert and author Susanna Reay makes the case for framework first, visibility second: the idea that without a clear, ownable structure behind your ideas, all that visibility just evaporates the moment you leave the room.Susanna walks throu
What AI Can't Write For You: Stories and Structure (Part 2)
What AI Can't Write For You: Stories and Structure (Part 2) Aug 19, 2026 14:23 Part two of the AI and keynotes series. Last episode covered the tells that give away a keynote written too much with AI. This one goes underneath that, to the parts of a keynote that were never AI's to write in the first place, even for speakers who've already cleaned up the obvious tells.John draws the line between a personal story and a personalised one: a personal story is something that happe
How to Get Booked as a Speaker: Pitch Mistakes to Avoid.
How to Get Booked as a Speaker: Pitch Mistakes to Avoid. Aug 12, 2026 53:00 Mike Verret last joined the show in 2021, back when it was still finding its way under a different name. He's back with a sharper, more focused message: the reason most pitches, whether for a speaking gig, a podcast guest slot, or a networking room, fall flat isn't the words. It's that the person pitching is thinking like a business when the person listening is thinking like a human.Mike spent fou
How to Spot the Signs of an AI-Written Keynote
How to Spot the Signs of an AI-Written Keynote Aug 5, 2026 20:42 Most speakers think the problem with their keynote is the content. It's rarely the content. In this episode John breaks down why writing your keynote with AI is a bad idea, even as the tools keep improving, starting with a story about a speaker he coached at TSL whose entirely AI-written talk was, in John's words, drivel.John walks through the planning-stage traps that happen before a word gets wr
Charisma Isn't Innate, It's Built: Owen Fitzpatrick on the Psychology of Influence
Charisma Isn't Innate, It's Built: Owen Fitzpatrick on the Psychology of Influence Jul 29, 2026 55:29 Most speakers assume their audience is persuadable by good evidence. Psychologist Owen Fitzpatrick, who trained under NLP co-creator Richard Bandler and has travelled to over a hundred countries, including North Korea, Afghanistan and Iran, studying how belief actually forms, argues that's backwards. People believe what feels right, fits their identity, and keeps them inside their tribe. Evidence
Why Getting Booked Is So Hard When You Have Real Experience and Expertise
Why Getting Booked Is So Hard When You Have Real Experience and Expertise Jul 22, 2026 15:16 You spent decades becoming the best in your field. You assumed that would be enough to get you booked as a speaker. It isn't, and in this episode John explains why: the gap between being qualified and being booked comes down to one distinction almost nobody gets right the first time, whether your talk is informational or transformational.John breaks down the three things speakers try when they're
How Speaker Bureaus Work: Insights from Dominic Eldred-Earl of London Speaker Bureau
How Speaker Bureaus Work: Insights from Dominic Eldred-Earl of London Speaker Bureau Jul 15, 2026 50:41 Uncover the true role of speaker bureaus with Dominic Eldred-Earl from the London Speaker Bureau. Many speakers mistakenly see joining a bureau as the ultimate goal, but Dominic reveals why this is just the beginning.Learn the crucial differences between speaker agents and bureaus, and understand the strategies needed to effectively leverage a bureau to boost your speaking engagements.Dominic shar

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