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Rapid Response

Rapid Response

WaitWhat 421 Episodes Aug 21, 2026

Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by former Fast Company editor-in-chief Bob Safian, the podcast explores what is most important to pay attention to when striving to innovate, create, and lead. It is produced by the team behind Masters of Scale.

Episodes

How Snoop Dogg, Comic-Con, and cold calls are growing USA Fencing
How Snoop Dogg, Comic-Con, and cold calls are growing USA Fencing Aug 21, 2026 00:29:35 Fencing is one of the oldest sports in Olympic history. It's also one of the least watched domestically. Phil Andrews, CEO of USA Fencing, is on a mission to change that, and with the 2028 Los Angeles Games on the horizon, he's running out of time. Andrews joins Rapid Response to reveal how he's building a sports brand with almost no budget and no marketing playbook, cold-calling CMOs, cr
What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown
What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown Aug 18, 2026 00:30:03 Few leaders have a better real-time read on how AI is actually reshaping the workforce than Hayden Brown. As CEO of Upwork, the platform where 18 million freelancers meet the businesses that need them, she sees what the monthly jobs report can't: which skills are surging, which jobs are quietly disappearing, and why 23% of businesses that moved work to AI are already bringing humans back.
Masters of Scale: Author Jim Collins on unlocking your potential
Masters of Scale: Author Jim Collins on unlocking your potential Aug 15, 2026 00:32:09 Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined Masters of Scale to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life.
Speed vs. accuracy, scale vs. soul: Watch Duty's toughest fire season yet
Speed vs. accuracy, scale vs. soul: Watch Duty's toughest fire season yet Aug 14, 2026 00:32:01 It's only mid-August, and Watch Duty CEO John Mills says it's only going to get worse. With British Columbia under a province-wide state of emergency and Spokane still reeling from the most destructive wildfire in Washington state history, Mills joins Rapid Response to take us inside the most catastrophic fire season his team has ever faced. Since the LA wildfires made Watch Duty a househ
Google’s exodus, Spider-Man’s odyssey, Taco “Hell”, and more
Google’s exodus, Spider-Man’s odyssey, Taco “Hell”, and more Aug 11, 2026 00:29:58 What’s the business story of the summer thus far? SpaceX’s stumble post-IPO? AI security breaches? Ongoing tension surrounding the Strait of Hormuz? Host Bob Safian sits down with Rapid Response producer Alex Morris to weigh in. The pair also break down the impact of Uber COO Andrew Macdonald’s appearance on the podcast, and how it sparked a broader conversation throughout the business wo
The Long Game: Bob Safian on great leadership in the AI revolution
The Long Game: Bob Safian on great leadership in the AI revolution Aug 7, 2026 00:46:52 Rapid Response host Bob Safian recently sat down with Eric Becker on The Long Game to discuss leadership, innovation, and what makes a category-defining business. Bob breaks down what goes into becoming a truly “backable" founder, drawing from his experience profiling early-stage leaders like Mark Zuckerberg and Brian Chesky. The pair also dive into the future of AI and what it means for
The new rules of brand building, with Wieden+Kennedy CEO
The new rules of brand building, with Wieden+Kennedy CEO Aug 4, 2026 00:30:08 For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getting right and how leaders can bette
Byron Allen’s vision for BuzzFeed, Starz, and beyond
Byron Allen’s vision for BuzzFeed, Starz, and beyond Jul 31, 2026 00:30:50 When media mogul Bryon Allen took a controlling stake in BuzzFeed in May – becoming its CEO and chairman – it was his latest bold bet in a volatile media landscape. The Allen Media Group founder joins Rapid Response to explain his strategy for BuzzFeed (note: we recorded this before BuzzFeed announced layoffs for 35% of its staff), taking over Stephen Colbert's former CBS time slot with h
Serena Williams on winning in business
Serena Williams on winning in business Jul 28, 2026 00:25:56 Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to Starfire Ventures. Serena joins Bob Safian to discuss the investment strategy that has led to 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with compan
No legacy, no playbook, no problem: Inside the Toronto Tempo's wild first season
No legacy, no playbook, no problem: Inside the Toronto Tempo's wild first season Jul 24, 2026 00:29:08 The Toronto Tempo arrived in the WNBA this season with record-breaking attendance, a 53-point single-game performance, and the weight of being the league's newest franchise. As the season pauses for All-Star Weekend, President Teresa Resch joins Rapid Response to take stock of what she's built, what's surprised her, and what she's still figuring out in real time. She talks about running a
Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI
Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI Jul 21, 2026 00:28:22 Few companies have a better real-time read on the American economy than Delta, and few CEOs are more willing to say what they actually think. Ed Bastian returns to Rapid Response to share what Delta's booking data is telling him that the headlines aren't, why he's not convinced by AI until it moves his top line, and how he decided to yank congressional travel perks during the government s
OpenAI’s Critterz blowback: Director Nik Kleverov on year zero for Hollywood
OpenAI’s Critterz blowback: Director Nik Kleverov on year zero for Hollywood Jul 17, 2026 00:31:46 Critterz was one of the first feature films built primarily with AI, but OpenAI abruptly shut down Sora, the very tool its director was relying on. Nik Kleverov, Chief Creative Officer of Native Foreign, joins Rapid Response from the Cannes Lions festival to make the case for why AI isn't killing Hollywood, it's about to reinvent it. He breaks down why 2026 is year zero for mass adoption

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