Home Podcasts Small Business Big Visibility
Small Business Big Visibility

Small Business Big Visibility

Jason McKenzie 402 Episodes Oct 8, 2026

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.

Episodes

How to Ask for Reviews Without Feeling Like You're Begging
How to Ask for Reviews Without Feeling Like You're Begging Oct 8, 2026 00:08:24 Do you dread asking a happy customer for a review? Almost every business owner knows they should be asking. What stops them cold isn't laziness, it's the cringe, the feeling of pestering someone who just wanted to pay and leave. Here's the part worth sitting with: that awkwardness usually isn't about the customer at all. It's something going on in your own head, and once you se
The Website Fix That Matters More Than Speed
The Website Fix That Matters More Than Speed Oct 1, 2026 00:08:18 Were you told to fix your site speed before anything else? A lot of small business owners pour hours, money, and stress into chasing a near-perfect speed score while something far more important sits quietly broken on their site. One person once told me his site had to score a 95 to 100 on speed. When I asked why, he had no idea. Reasonable speed is good. Obsessing over a perfect score while ignor
Your Google Business Profile Got Suspended. Now What?
Your Google Business Profile Got Suspended. Now What? Sep 24, 2026 00:09:14 Your Google Business Profile got suspended, maybe out of nowhere, and Google won't tell you exactly why. That is genuinely one of the most stressful things that can happen to a local business, because that listing is often where your customers find you. The good news: there is an appeal process, and if you handle the first moves right, you can usually get reinstated.In this episode, I'll w
No Storefront? How to Set Up a Google Business Profile
No Storefront? How to Set Up a Google Business Profile Sep 17, 2026 00:09:54 Do you serve customers at their location instead of yours, with no storefront to point to? If you're a plumber, mobile mechanic, landscaper, house cleaner, or HVAC tech, most Google Business Profile advice doesn't quite fit you, because it assumes you have a front door customers walk through. You don't need one to show up on Google. You need the setup that's actually built for you.
Is Your Call Tracking Losing You Customers?
Is Your Call Tracking Losing You Customers? Sep 10, 2026 00:07:10 Is your call tracking losing you customers? Here's how it happens. A business owner once got a call from a confused customer: "Why'd you change your phone number? I called your number and got a shoe store." He hadn't changed anything. His call-tracking service had swapped the number on his website months earlier, customers had saved the tracking number, and now it was ringing a shoe store across t
The Google Business Profile Mistake Costing You Customers
The Google Business Profile Mistake Costing You Customers Sep 3, 2026 00:07:06 Do you know if your Google Business Profile is quietly costing you customers? There's one specific mistake that keeps more good local businesses out of Google's map results than almost anything else, and it's probably not what you'd guess. It isn't bad reviews or a weak website. It's an incomplete profile.In this episode, I'll show you why that little map box with three businesses (the map pack) i
How to Write an About Page That Gets You Hired
How to Write an About Page That Gets You Hired Aug 27, 2026 00:06:47 Does your About Us page actually explain why someone should hire you? Most don't. They fail in one of two predictable ways, and there's a good chance yours does at least one of them right now. The fix is a simple five-part structure that turns a page most owners treat as an afterthought into one that quietly closes the deal.In this episode, I'll walk through the two failure patterns (the diary ent
This Mom-and-Son Team Teaches Teens What School Won't
This Mom-and-Son Team Teaches Teens What School Won't Aug 20, 2026 00:39:49 Tara Lynn Haley wanted a doctorate in psychology. Instead, she failed Psych 101 and started her adult life thousands of dollars in debt. What followed was a winding path (flight attendant, an injury, an ADHD and OCD diagnosis, and years teaching alternative and neurodivergent students) that led her somewhere she never expected: building a business with her teenage son, Liam.In this conversation, T
How to Write a Homepage AI Can Actually Recommend
How to Write a Homepage AI Can Actually Recommend Aug 13, 2026 00:06:27 When someone asks an AI assistant for a good local business, the AI reads your website to decide whether to recommend you. If your homepage says something like "we provide quality solutions for all your needs," it has nothing to work with, and it moves on to the business that made itself easy to understand. Writing a homepage AI can actually recommend starts with one thing: brand clarity.In this e
Why AI Might Be Recommending Your Competitor, Not You
Why AI Might Be Recommending Your Competitor, Not You Aug 6, 2026 00:08:57 Someone in your town grabs their phone and asks, "who's a good electrician near me?" The AI gives them a short, confident answer with just a few names. Your business was either in that answer or it wasn't. If AI is naming your competitor instead of you, this series is about fixing that.In this episode, I'll explain what GEO (Generative Engine Optimization) actually is in plai
The 4 Referral Partners You Should Fire
The 4 Referral Partners You Should Fire Jul 30, 2026 00:07:04 Some of your referral partners are actually costing you business, and you're still buying them lunch. Every piece of networking advice tells you to build your network, add more partners, grow it bigger. Almost none of it tells you that some partners are worth more gone than kept, and that hanging on to the wrong ones quietly drains the time and energy you should be spending on the right ones.I
15 Minutes a Week Keeps Your Referral Network Alive
15 Minutes a Week Keeps Your Referral Network Alive Jul 23, 2026 00:07:13 A referral partner you never talk to isn't really a partner. They're someone you used to know, and they've probably already forgotten what you do. Referral relationships decay over time, quietly, without either person deciding to let them go. The good news: keeping an entire network alive takes about 15 minutes a week.In this episode, I'll walk through a simple three-tier system fo

Recommended