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Small Business Big Visibility

Small Business Big Visibility

Jason McKenzie 402 episodes Latest May 28, 2026

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.

Episodes

How to Turn Your Referral List Into a Referral Team Jun 9, 2026 00:10:01 A list of 50 potential referral partners isn't a referral team. It's a list. And most small business owners stop there, then wonder six months later why no referrals ever came in. The conversion from list to team is a four-step process, and most people skip the middle two steps entirely.In this episode, I'll walk through the actual sequence: the warm introduction or cold ask (and how t
The 3 Tests for Spotting a Real Referral Partner Jun 2, 2026 00:07:19 Most small business owners can't name five people who could realistically send them a referral every month. And that's exactly why their networking isn't working. They're showing up at events being polite to everyone, hoping the right relationships will just emerge from the chaos. They almost never do.In this episode, I'll walk through the three tests that separate a real refer
How to Identify Your Top 5 Referral Partners May 28, 2026 00:07:40 Most small business owners can't name five people in their network who could realistically send them a referral every month for the next year. If you can't either, you're spending your networking time at random. Random networking produces random results.In this episode, I'll walk through three quick tests that separate your actual referral partners from polite acquaintances you hap
Stop Asking for Referrals. Start Giving First May 26, 2026 00:09:13 Why do some small business owners get a steady stream of referrals while others, doing the same amount of networking, get nothing? The difference usually isn't talent or charisma. It's one specific mindset shift in how you show up to every conversation.In this episode, I'll walk through why givers build referral pipelines that compound for years while takers burn out their network in m
Stop Networking for Clients. Do this instead May 21, 2026 00:07:56 Most small business owners network for the wrong reason. They walk into a room looking for clients. They leave with nothing. Six months later, they've spent thousands of hours and zero dollars made, and they conclude networking doesn't work.The truth: networking works fine. The version most small business owners practice is broken. In this episode, I'll walk through three broken assump
Trust Is the New Currency. AI Is Burning It May 19, 2026 00:51:26 Trust is becoming the most valuable currency in business, and AI is accelerating its erosion. People can spot a fake response, a cloned voice, or an AI-written book within paragraphs, and the moment they do, you're done. The fix isn't to avoid AI. It's to be transparent about exactly where you're using it.In this conversation with Andrea Peer and Susan Leonardson, founders of Geeko
AI Isn't About Tools. It's About How Work Gets Done May 14, 2026 00:09:30 The future of AI isn't about which tool you use. It's about how work gets done, and four specific shifts are already underway that will reshape what running a small business looks like over the next few years.In this episode, I'll walk through the four shifts I'm betting on: AI filling the gaps where software couldn't and humans had to (the systems shift), smaller teams produci
Why College Programmers Aren't Getting Hired Anymore May 12, 2026 00:07:59 Most small business owners are still using AI like a fancy search engine — asking it questions, getting answers, doing the work themselves. That's not where AI is anymore. The next phase is already here, and it's something different entirely.In this episode, I'll walk through what agentic AI actually means in practice: instead of you asking it a question, you give it a goal, and it tak
How to Use AI Without Losing Your Voice May 7, 2026 00:05:25 Half the social media posts in your feed sound like AI wrote them — flat, generic, forgettable. But it's not the tool's fault. It's how people are using it.In this episode, I'll walk through a three-step method for using AI to generate content that still sounds like you: feeding the AI your past writing so it can identify your social fingerprint (the traits, quirks, and even misspe
Don't Start with AI. Start with the Problem May 5, 2026 00:06:06 What if you could hire three new employees this week — without payroll, benefits, or a hiring process? AI can fill three specific roles in your small business right now, and you can set them up in an afternoon.In this episode, I'll walk through three concrete AI setups every small business owner can build today: a market research assistant that finds potential referral partners in your service
Don't Start with AI. Start with the Problem Apr 30, 2026 00:07:24 Most small business owners reach for AI before they know what problem they're trying to solve — and that's why they quit a week later. The fix is a different starting point.In this episode, I'll walk through why "open ChatGPT and figure it out" is the wrong way to start with AI, and what to do instead: pick one repetitive task in your business, use AI to create a first draft,
4 Jobs You Shouldn't Trust AI With (and 3 You Should) Apr 28, 2026 00:07:16 Most small business owners are using AI in places it doesn't belong — and avoiding it in places where it would actually help. There are four jobs you shouldn't trust AI with, and three it does better than you'd expect.In this episode, I'll walk through the three categories of work AI is genuinely good at right now (repetitive tasks, structured thinking, and first drafts), with conc

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