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Small Business Big Visibility

Small Business Big Visibility

Jason McKenzie 402 Episodes Jul 23, 2026

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.

Episodes

15 Minutes a Week Keeps Your Referral Network Alive
15 Minutes a Week Keeps Your Referral Network Alive Jul 23, 2026 00:07:13 A referral partner you never talk to isn't really a partner. They're someone you used to know, and they've probably already forgotten what you do. Referral relationships decay over time, quietly, without either person deciding to let them go. The good news: keeping an entire network alive takes about 15 minutes a week.In this episode, I'll walk through a simple three-tier system fo
The 90-Second Message That Saves a Networking Connection
The 90-Second Message That Saves a Networking Connection Jul 16, 2026 00:05:40 You met someone great at a networking event. You both said you should sit down for a one-to-one. And then neither of you ever did. That connection, one that could have sent you business for years, quietly evaporated in the gap between meeting someone and actually meeting with them. The fix is a single follow-up message that takes about 90 seconds to write.In this episode, I'll give you the exa
4 Questions That Turn a 1:1 Meeting Into a Referral Partner
4 Questions That Turn a 1:1 Meeting Into a Referral Partner Jul 9, 2026 00:06:34 You sat down with a potential referral partner. You talked for an hour. You both had a great time. And you never got a single piece of business from it. That's the most common outcome of a networking meeting, and it's completely avoidable.In this episode, I'll walk through what a one-to-one meeting actually is (a working session disguised as a friendly conversation), the single mistake
How to Build an Offer That's Easy to Refer
How to Build an Offer That's Easy to Refer Jul 2, 2026 00:07:26 Your offer can be perfectly clear and still be impossible to refer. Clear and referable are two different things, and most small business owners only build for one of them. You can fully understand what someone does and still never send them a single client.In this episode, I'll walk through the three properties that make an offer easy to hand off: a trigger (the specific situation that makes
Every Referral Happens in a Conversation You're Not In
Every Referral Happens in a Conversation You're Not In Jun 23, 2026 00:07:53 A confused referral partner sends you nothing. Not because they don't like you, but because they don't actually understand what your business does, and they can't explain you to someone else. Here's the thing most small business owners miss: every referral happens in a conversation you're not in. Your partner is at a barbecue or a job site, someone mentions a problem, and your
How to Answer 'What Do You Do?' in One Sentence
How to Answer 'What Do You Do?' in One Sentence Jun 16, 2026 00:09:16 The most important 30 seconds in networking is the moment someone asks what you do. Most small business owners blow it. They launch into a wandering explanation of their title, their company history, and every service they offer, and by the time they finish, the person who asked has completely forgotten what they actually do.In this episode, I'll walk through why your answer should be one sent
How to Turn Your Referral List Into a Referral Team
How to Turn Your Referral List Into a Referral Team Jun 9, 2026 00:10:01 A list of 50 potential referral partners isn't a referral team. It's a list. And most small business owners stop there, then wonder six months later why no referrals ever came in. The conversion from list to team is a four-step process, and most people skip the middle two steps entirely.In this episode, I'll walk through the actual sequence: the warm introduction or cold ask (and how t
The 3 Tests for Spotting a Real Referral Partner
The 3 Tests for Spotting a Real Referral Partner Jun 2, 2026 00:07:19 Most small business owners can't name five people who could realistically send them a referral every month. And that's exactly why their networking isn't working. They're showing up at events being polite to everyone, hoping the right relationships will just emerge from the chaos. They almost never do.In this episode, I'll walk through the three tests that separate a real refer
How to Identify Your Top 5 Referral Partners
How to Identify Your Top 5 Referral Partners May 28, 2026 00:07:40 Most small business owners can't name five people in their network who could realistically send them a referral every month for the next year. If you can't either, you're spending your networking time at random. Random networking produces random results.In this episode, I'll walk through three quick tests that separate your actual referral partners from polite acquaintances you hap
Stop Asking for Referrals. Start Giving First
Stop Asking for Referrals. Start Giving First May 26, 2026 00:09:13 Why do some small business owners get a steady stream of referrals while others, doing the same amount of networking, get nothing? The difference usually isn't talent or charisma. It's one specific mindset shift in how you show up to every conversation.In this episode, I'll walk through why givers build referral pipelines that compound for years while takers burn out their network in m
Stop Networking for Clients. Do this instead
Stop Networking for Clients. Do this instead May 21, 2026 00:07:56 Most small business owners network for the wrong reason. They walk into a room looking for clients. They leave with nothing. Six months later, they've spent thousands of hours and zero dollars made, and they conclude networking doesn't work.The truth: networking works fine. The version most small business owners practice is broken. In this episode, I'll walk through three broken assump
Trust Is the New Currency. AI Is Burning It
Trust Is the New Currency. AI Is Burning It May 19, 2026 00:51:26 Trust is becoming the most valuable currency in business, and AI is accelerating its erosion. People can spot a fake response, a cloned voice, or an AI-written book within paragraphs, and the moment they do, you're done. The fix isn't to avoid AI. It's to be transparent about exactly where you're using it.In this conversation with Andrea Peer and Susan Leonardson, founders of Geeko

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