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The Startup Dentist

The Startup Dentist

Stephen Trutter 48 Episodes Oct 6, 2026

The Startup Dentist podcast guides associate dentists from practice to profit to purpose in opening their own dental practice startup. Host Stephen Trutter shares insights from the Ideal Practices team's experience with successful dental startups. Each episode provides practical advice on the journey from associate to practice owner. The podcast aims to help dentists achieve their entrepreneurial goals in dentistry.

Episodes

When to Leave Your Associate Job (Even If It's a Good One)
When to Leave Your Associate Job (Even If It's a Good One) Oct 6, 2026 1446 The job is fine and the money is good, so why do you keep thinking about owning your own practice? For an associate dentist, the pull toward practice ownership often shows up long before anything is actually wrong at work. Stephen Trutter walks through the subtle signs an associate position has run its course, from thinking like an owner to getting stuck with the leftover cases. He shares the que
AI for Your Dental Startup: Helpful Tool or Costly Mistake?
AI for Your Dental Startup: Helpful Tool or Costly Mistake? Sep 29, 2026 2264 An assistant that works 24 hours a day sounds like the perfect partner for opening a dental practice. But can AI actually help you become a practice owner, or can trusting it blindly create expensive mistakes you never see coming? Stephen Trutter sits down with Jonathan, CEO of the practice management software company Archie, to take on both sides. You will hear which front desk tasks AI already
Associate Dentist to Practice Owner: 10 Free Lessons
Associate Dentist to Practice Owner: 10 Free Lessons Sep 21, 2026 1633 Somebody is already paying for your education in practice ownership, and it is not you. Most associate dentists spend years inside a working business and never collect the lessons sitting in front of them every single day. This episode covers ten of them. Stephen Trutter gets into what you can learn about leadership by watching how your doctor handles a bad afternoon, why more patients will never
Opening a Dental Practice: The 12 Months Before
Opening a Dental Practice: The 12 Months Before Sep 7, 2026 1543 Most associates believe the first twelve months after opening a dental practice are about survival. Stephen Trutter has been part of nearly 1,000 startups, and he will tell you the strongest ones had already won or lost before they ever saw a first patient. This episode is about what he calls the 12 month mindset, the six shifts that separate owners who grow fast and calm from owners who spend ye
Dental Practice Ownership: What Really Scares You
Dental Practice Ownership: What Really Scares You Aug 14, 2026 2207 The dentist earning $220,000 a year was convinced he was failing. A young guy making minimum wage said he would trade places in a heartbeat. That gap explains almost everything about dental practice ownership in 2026, and it has very little to do with money. In this episode, Stephen Trutter sits down with Gary Bird, founder and CEO of SMC National, to name the three fears almost every associate d
Start a Dental Practice: It's Not About Money
Start a Dental Practice: It's Not About Money Aug 10, 2026 1295 The dentists who build the biggest success stories in dental practice ownership were not the ones with the least debt or the most money in the bank. So what actually separates them? After nearly 1,000 startups, Stephen Trutter has watched the same pattern play out every time, and it has almost nothing to do with financing. In this episode, Stephen breaks down the biggest misconception associate d
Dental Startup 7 years later: $1M Producer in Year One
Dental Startup 7 years later: $1M Producer in Year One Jun 30, 2026 2286 Is a dental startup actually worth it? Seven years ago, Dr. Ben Friberg was an associate who quietly wondered if practice ownership was for other people, not for him. Today he produces over $2.2 million a year, takes ten weeks off, and has watched three DSOs open within a half mile without losing a step. But his first year was a roller coaster he is honest about. He shares the $10,000 case he clo
Patient Experience: The Foundation Every Successful Startup Builds
Patient Experience: The Foundation Every Successful Startup Builds Jun 10, 2026 1789 Most dental startups spend hours picking chair fabric and five minutes on culture. Then they open, patients can feel it, and the experience they meant to create gets defined for them by accident. On this episode of The Startup Dentist, Stephen Trutter breaks down what it actually takes to build a patient-centered dental practice from day one, and the one exercise he runs with every client before
PPO or Fee for Service for a Dental Startup?
PPO or Fee for Service for a Dental Startup? Jun 2, 2026 1437 Dental insurance isn't really insurance. It's closer to a coupon, and the second a new owner starts credentialing with every plan they can get into, they've made three quiet trade-offs that will define their dental practice for the next decade. In this episode of The Startup Dentist, Stephen Trutter walks through the dental startup insurance strategy almost nobody teaches associates before they o
How to build a dental practice that reflects your values and gives you a life you love
How to build a dental practice that reflects your values and gives you a life you love May 14, 2026 2772 Fifteen years ago, Dr. Gus stood up at a campfire on the last night of a diabetes summer camp and promised he'd be part of that community forever. He was a college kid. He hadn't even decided he wanted to be a dentist yet. But he meant every word. Today, Dr. Gus owns his own dental practice in Henderson, Nevada, and he's finally keeping that promise the way he always wanted to. In this episode of
Why DIY Dental Startups Fail (And What to Do Instead)
Why DIY Dental Startups Fail (And What to Do Instead) Apr 27, 2026 1812 The biggest myth in dental startups is this: if you're smart, motivated, and willing to work hard, you can figure it out by yourself. That's exactly the mindset that got you through dental school. It's also the mindset behind the most expensive, most avoidable mistakes Stephen has seen in 20 years and nearly a thousand startup practices. In this episode, Stephen breaks down the four most common DI
Dental Startup Marketing: Get Patients Before You Open
Dental Startup Marketing: Get Patients Before You Open Apr 22, 2026 1486 Your dental startup SEO isn't ranking from day one. Your Google ads aren't at full strength the moment your doors open. So where do your first 100 patients come from? In this episode, Stephen Trutter breaks down the community engagement strategy that Ideal Practices uses with every dental startup client, and why it's the fastest and most authentic way to fill your schedule at launch. He talks abou

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