Mission Critical with Lance Chung
Behind every great company, every groundbreaking idea, and every game-changing innovation, there’s a leader on a mission. Welcome to Mission Critical with Lance Chung—the show where we break down the blueprints, the bold moves, and the battle-tested playbooks of today’s most impactful leaders. From CEOs and founders to artists, designers, and athletes, we’re talking to the visionaries who build, innovate, and lead.
Episodes
Jayme Jenkins (Co-founder, Everist): How This Canadian Beauty Brand Turned Product Innovation Into a Competitive Advantage
What does it take to create an entirely new product category—and convince customers to change habits they've had for decades?In this episode of Mission Critical, Lance sits down with Jayme Jenkins, co-founder of Everist, the Canadian beauty brand behind the world's first shampoo, conditioner, and body wash concentrates. What started as a mission to reduce waste in the beauty industry evolved into
Greg MacDonald (Founder, Bathorium): What Oprah, Shopify, and COVID Taught Me About Scaling a Brand
What does it actually take to build a modern consumer brand in today’s economy?In this episode of Mission Critical, Lance sits down with Bathorium founder Greg MacDonald to unpack the real mechanics behind scaling a premium wellness business — from handmade bath bombs in a Toronto condo to becoming one of Oprah’s Favorite Things.Greg shares tactical lessons on brand positioning, customer loyalty,
Mandy Wolfe (Co-founder, Mandy's Salads): How I Turned Salad Into a Lifestyle Empire
What does it take to turn a simple product into a category-defining brand people obsess over?In this episode of Mission Critical, Lance sits down with Mandy Wolfe, co-founder of Mandy's Salads, to break down how she and her sister transformed a tiny salad counter hidden inside a Montreal clothing store into one of Canada’s most recognizable lifestyle food brands.But this conversation goes far beyo
Thom Tullo (Founder, Face Pilates): How to Win in the $5T Wellness Economy
The wellness industry is exploding. But with that growth comes saturation, noise, and a hard truth: most brands won’t last.In this episode of Mission Critical, Thom Tullo—founder of Face Pilates and Aman Spa—breaks down how he built a performance-driven wellness brand in one of the most competitive categories today.From creating “addictive” client experiences to navigating product development, pri
Benedict Lim (Co-founder, The Lunch Lady): Lessons From a Anthony Bourdain-Certified Restaurant Brand
What happens after Anthony Bourdain puts you on the map?In this episode of Mission Critical, Benedict Lim, co-founder and culinary director of The Lunch Lady, breaks down how a single moment of global attention became the foundation for a real, scalable business.Originally a humble street food stall in Vietnam, The Lunch Lady became a culinary landmark after Bourdain featured it on No Reservations
Liam Gill (Housing Advocate): The Citizen Developer Playbook for Fixing Toronto’s Housing Crisis
In this episode, Lance sits down with startup founder, investor, and housing advocate Liam Gill to unpack a provocative idea: What if Toronto’s housing crisis could be solved by everyday citizens?Drawing from his background in startups, venture capital law, and policy advocacy, Gill makes the case that Toronto is one of the only cities in the world where nearly every major challenge can be solved
Jannine Rane (CEO, Zing Pantry Shortcuts): A Case for the Modern Pantry
What if the future of the Canadian pantry isn’t about what we eat but, rather, how we understand each other?In this episode of Mission Critical, Lance sits down with Jannine Rane, co-founder and CEO of Zing Pantry Shortcuts, a fast-growing Canadian brand rethinking how we cook, eat, and connect through food.What started as a pandemic side project—born out of the all-too-familiar question, “What’s
Rachel Zimmer (CEO, Simple Ventures): Why is Canada Is Producing Fewer Entrepreneurs?
Canada has world-class talent, capital, and infrastructure—so why are we producing fewer entrepreneurs than we did 20 years ago?In this episode of Mission Critical, Lance sits down with Rachel Zimmer, co-founder and CEO of Simple Ventures, to unpack the paradox at the heart of Canada’s innovation economy. From declining entrepreneurship rates to the realities of “brain drain,” Zimmer offers a cand
Meghan Chayka (CEO, Stathletes): How Sports Analytics Is Changing Hockey, AI, and Fan Culture
On this episode of Mission Critical, Lance Chung speaks with Meghan Chayka, co-founder of Stathletes, about the rise of sports analytics, the future of AI in hockey, and what it means to build a category-defining company in a rapidly changing industry.Chayka explains how Stathletes grew from a startup focused on hockey data into a major sports technology company powering teams, leagues, media, and
Colin Lynch (Co-founder, Black Opportunity Fund): Inside the Mission to Fund Black Entrepreneurs
For decades, conversations about inequality have focused on income. But according to Colin Lynch, co-founder of the Black Opportunity Fund, the deeper issue is wealth (and who has access to capital.)In this episode of Mission Critical, we explore the economic infrastructure required to close Canada’s racial wealth gap. Colin shares how the Black Opportunity Fund was built to scale impact by direct
Brandi Leifso (CEO, Evio Beauty): From Trauma to Triumph, the Making of a Beauty Founder
At 21 years old, Brandi Leifso was living in a women’s shelter in Vancouver with $15 and a laptop. Today, she is the founder and CEO of Evio Beauty and the author of Fearless Choices.In this episode of Mission Critical, Brandi shares the unfiltered story behind building Evio Beauty from a shelter safe house to building a booming beauty empire. But this conversation goes deeper than entrepreneurshi
Deanna Wong (Executive Director, Reel Asian): Protecting the Future of Asian Cinema
Toronto is known as a city of film festivals. But for nearly 30 years, the Toronto Reel Asian International Film Festival has done more than screen films. It has built a cultural home.In this episode of Mission Critical, Lance sits down with Deanna Wong, Executive Director of Reel Asian, to explore what it really means to steward a platform that shapes how Asian stories are told, funded, and remem
Worth Knowing: Hetta
Worth Knowing is your shortcut to the Canadian small businesses shaping culture and changing how we live.In this episode, we spotlight Hetta, the Vancouver-based furniture brand founded by the team behind Sundays. Grounded in tradition and designed for modern living, Hetta creates timeless pieces meant to grow with you—and eventually be passed down.Inspired by the old English name Etta, meaning “k
Nouhaila Chelkhaoui (CEO, Scale Without Borders): The Future of Work Is Immigrant-Led
At a time when immigration is dominating headlines across Canada and the United States, the real story often gets lost: immigrants aren’t a threat to the economy; they are a critical component of it. In this episode of Mission Critical, Lance sits down with Nouhaila Chelkhaoui, Founder and CEO of Scale Without Borders, the largest network for immigrant tech talent in North America. From arriving i
Worth Knowing: Alter
Worth Knowing is your shortcut to the Canadian small businesses shaping culture and changing how we live.In this episode, we spotlight Alter, the Toronto-based sauna and ice bath studio at the center of the growing contrast therapy movement. Built on the belief that intentional discomfort builds resilience, Alter is redefining modern wellness through heat, cold, and community.As recovery culture c
April Hicke (CEO, Toast): How We’ve Helped Women Secure $25M in Salaries
In this episode of Mission Critical, Lance sits down with April Hicke, CEO and co-founder of Toast, the platform transforming how companies hire, retain, and empower women in tech and beyond. April shares her journey from a corporate career to launching a social enterprise that has helped women secure over $25 million in cumulative salary increases, proving that purpose-driven business and profita
Jay Klein (CEO, The PUR Company): How Removing One Ingredient Disrupted a $20 Billion Industry
What if the most powerful way to disrupt an industry isn’t by adding more, but by removing what doesn’t belong?In this episode of Mission Critical, Lance sits down with Jay Klein, founder and CEO of The PUR Company, to unpack how a single, “unsexy” decision (that is, eliminating aspartame from chewing gum) helped build one of the world’s leading better-for-you brands.Founded in Toronto in 2010, PU
Amanda Baron & Aimee Schalles (Co-founders, Jointly): Everything You Should Know About Prenups
Prenups aren’t just for the wealthy or planning for divorce—they’re tools for everyday couples to communicate, protect, and plan for the future. In this episode of Mission Critical, Lance sits down with Amanda Baron and Aimee Schalles, the lawyers and founders behind Jointly, a digital platform that makes relationship agreements accessible, practical, and approachable.Amanda and Aimee share how Jo
Best of Mission Critical: SSENSE's Rami Atallah on How to Influence Culture
Rami Atallah is the CEO and co-founder of SSENSE, a technology platform that focuses on nurturing emerging talent while simultaneously championing today’s most powerful and established luxury brands.What started as part of his computer engineering graduate thesis, Rami founded SSENSE alongside his brothers, Firas and Bassel, to address the needs of the new generation of consumers. They wanted to b
Best of Mission Critical: Why Young People Aren't Voting with Apathy is Boring's Samantha Reusch
Youth voter turnout has historically lagged behind older demographics, and trust in political institutions is at an all-time low. In an era of misinformation, democratic backsliding, and global instability, is democracy failing young people—or have young people lost faith in democracy?To help unpack these questions, we're revisiting Lance's chat with Samantha Reusch, Executive Director of Apathy i
Best of Mission Critical: Naturium's Susan Yara on Building a $355M Beauty Brand
What happens when influence isn’t just about followers—but about power, ownership, and rewriting the rules of an entire industry?In this re-released episode of Mission Critical, Lance chats with Susan Yara—content creator turned beauty entrepreneur, and the co-founder of Naturium, one of the fastest-growing skincare brands in the business.She started in front of the camera. Built trust. Built comm
Best of Mission Critical: KPop Demon Hunters' Maggie Kang on Representation, Flawed Heroes, and Owning Your Power
Filmmaker Maggie Kang has captured the world’s imagination with Kpop Demon Hunters, the animated blockbuster that has topped Netflix’s most-watched list and redefined what global audiences expect from K-pop storytelling. Blending the spectacle of superhero cinema with the infectious energy of Korean pop culture, Kang’s film has inspired entirely new audiences and generations to a story that is uni
Charles Khabouth (Founder, Ink Entertainment Group): Why Hospitality Is Really About People, Not Places
In this special live episode of Mission Critical, Lance sits down with Charles Khabouth, founder and CEO of INK Entertainment Group, for a candid, wide-ranging conversation on entrepreneurship, leadership, and building brands that endure.From immigrating to Canada at 15 to becoming one of the most influential figures in Toronto’s hospitality and cultural landscape, Khabouth reflects on the early r
Kim Chi (Drag Queen, Entrepreneur): Drag, Identity, and the Future of Beauty
In this episode of Mission Critical, Lance sits down with Kim Chi (the drag superstar and beauty entrepreneur behind KimChi Chic Beauty) for a candid conversation on creativity, cultural identity, and building one of the most inclusive beauty brands today.From the rise of drag as a global culture to the realities of growing a business through COVID, TikTok, and an unpredictable beauty landscape, K
Laura McGee (CEO, Diversio): Here's Why DEI Programs Are Here to Stay (Re-Release)
DEI has become one of the most polarizing conversations in the corporate world, especially in the 2025 Trump era. Is it a critical business strategy, or just corporate virtue signaling? On this episode of Mission Critical with Lance Chung, Lance sits down with Laura McGee, CEO of Diversio, to cut through the noise and uncover what’s really happening behind the headlines.McGee shares how Diversio i
Richard Schmidt (CEO, Ryde:): The Future of Functional Wellness
In this episode of Mission Critical (presented by Ryde:), CEO Richard Schmidt joins Lance to explore what modern wellbeing really looks like. Richard shares how his background leading major CPG brands shaped his approach to building Ryde, a fast-growing company focused on functional shots designed for the real rhythms of daily life.During their discussion, Richard breaks down his leadership philos
Brenda Ha (Co-founder, AFC Toronto): The Soccer Mom Who Became a Sports Team Owner
What does it really take to become an owner in professional sports? For Brenda Ha, the answer is surprisingly simple: conviction, community, and the courage to raise your hand. In this inspiring episode of Mission Critical, Lance sits down with AFC Toronto co-owner and investor Brenda Ha to explore how a first-generation Korean Canadian, lifelong Torontonian, and self-described “soccer mom” steppe
Teresa Resch (President, Toronto Tempo): Building Canada's WNBA Legacy
In this episode of Mission Critical, Lance sits down with Teresa Resch (President of the Toronto Tempo) on set of her GLORY 2025 Women of the Year cover shoot. Teresa walks us through her journey—from shaping the franchise’s identity to designing a brand that captures the heartbeat of Canada's basketball community. She shares how she’s navigating challenges in launching a major-league women’s spor
Andre De Grasse (Olympian): Longevity, Legacy, and the Pursuit of Greatness
In this episode of Mission Critical, Lance sits down with Andre De Grasse (Canada’s most decorated Olympian) to explore what it really takes to sustain greatness, both on and off the track. From his journey of resilience and reinvention to building a legacy that goes far beyond medals, De Grasse opens up about the mindset, discipline, and purpose that continue to fuel his success.Fresh off voicing
Jennifer Meyer (Founder, Jennifer Meyer Jewelry): Celebrity, Influence, and Building a Jewelry Brand with Staying Power
In this episode of Mission Critical, Lance sits down with Jennifer Meyer, the Los Angeles–based jewelry designer whose eponymous brand has redefined celebrity-driven luxury for nearly two decades.Long before influencer marketing became an industry, Meyer understood the power of emotional connection, storytelling, and authenticity. Her designs—delicate gold charms and signature modern heirlooms—fir
David Zilber (Food Scientist): What Fermentation Can Teach Us About Collaboration, Control, and Creativity
In this episode of Mission Critical, Lance sits down with David Zilber — chef, fermentation expert, author, and Top Chef Canada judge — to explore how food reflects who we are, where we come from, and where we’re headed. From his groundbreaking work leading the Fermentation Lab at Noma (once named the world’s best restaurant) to his current work in biotechnology, Zilber has become one of the most
Maggie Kang (Filmmaker, Kpop Demon Hunters): On Representation, Flawed Heroes, and Owning Your Power
Filmmaker Maggie Kang has captured the world’s imagination with Kpop Demon Hunters, the animated blockbuster that’s topped Netflix’s most-watched list and redefined what global audiences expect from K-pop storytelling. Blending the spectacle of superhero cinema with the infectious energy of Korean pop culture, Kang’s film has inspired entirely new audiences and generations to a story that is unive
Dax Dasilva (CEO, Lightspeed): What the Amazon Taught Me About Leadership
From scaling a billion-dollar tech company to trekking through the Amazon rainforest with Dr. Jane Goodall, Dax Dasilva has learned that growth only happens when you step outside your comfort zone. In this episode of Mission Critical, the Lightspeed CEO and Age of Union founder opens up about leadership, purpose, and risk—sharing lessons from both the boardroom and the jungle. We talk about how sm
Yung Wu (Co-founder, CILAR): Seizing Opportunity in a Time of Turbulence
Hosted in partnership with Holt Renfrew, host Lance Chung sits down for a follow-up interview with Yung Wu—co-founder of the Coalition of Innovation Leaders Advancing Respect and former CEO of MaRS Discover District. In their discussion, the two catch up for a live recording of the Mission Critical podcast to chat about leadership style, artificial intelligence, advice on how to navigate a volatil
How to Build a Global Sports Nation
In recent years, Toronto has made bold moves that signal its evolution into a true global sports capital — from the launch of the PWHL and AFC Toronto, to the announcement of a WNBA expansion team and the NHL’s renewed focus on international competition through the Four Nations Face-Off. And in the next two years, that momentum will reach a new peak as the city prepares to host World Cup matches i
Is Canada Ready to Host the 2026 World Cup?
From grassroots leagues to the global pitch, Canadian soccer has come a long way—but the journey is far from over. As Toronto prepares to become a host city for the 2026 FIFA World Cup, the spotlight is not only on the players but on the systems, the people, and the communities that have shaped the game here at home.Recorded live at the 2025 GLORY Sports Summit (powered by GE Appliances) in Toront
Diana Matheson & Anastasia Bucsis: Canada's Power Couple Redefining Women's Soccer
Diana Matheson is one of the most decorated athletes in Canadian soccer history — an Olympian, a World Cup veteran, and the player responsible for one of the most iconic moments in Canadian sport: that 92nd-minute goal at London 2012 that secured Canada’s first medal in a traditional team sport in over 70 years.But what might be even more historic is what she’s doing now. As the co-founder of Proj
Jesse Marsch (Head Coach, Canadian Men's National Soccer Team): Shaping Canada's World Cup Legacy
Recorded live at the 2025 GLORY Sports Summit (powered by GE Appliances) in Toronto, this specia episode features Jesse Marsch, Head Coach of the Canadian Men’s National Soccer Team.In less than a year, Toronto will serve as one of the key host cities for the 2026 FIFA World Cup, welcoming fans and teams from around the globe. Sure, this opportunity is about roaring stadiums and matchdays. But it’
Jenn Harper (Founder, Cheekbone Beauty): "Why CAN'T We Build a Billion-Dollar [Beauty] Brand?"
What happens when you blend Indigenous values, entrepreneurial grit, and a mission to do business differently? You get Cheekbone Beauty, one of Canada’s most purpose-driven beauty brands—and the brainchild of Jenn Harper.In this live episode of Mission Critical recorded in Toronto at Waterworks Food Hall, Lance sits down with Jenn to unpack her incredible journey—from overcoming addiction and sell
Lesley Hampton (Fashion Designer): Building an Indigenous Fashion Brand with Purpose
What does it take to thrive as both a designer and an entrepreneur? In this episode of Mission Critical, Lance sits down with Lesley Hampton—Indigenous artist, acclaimed fashion designer, and founder of her namesake brand—for a conversation about creativity, community, and self-preservation.From dressing icons like Lizzo, Lily Gladstone, and Sandra Oh, to challenging colonial norms in fashion, Les
Andrea Grand (Co-founder, Barbet): Leading a Purpose-Driven Beverage Brand With Impact
This episode is presented in partnership with Mastercard Canada. Listen now and join the Mastercard Small Business Community—a network built to help entrepreneurs learn, grow, and connect. Sign up at mastercard.ca/smallbusiness.What if a beverage could change how we gather, how we connect, and how we feel seen?In this episode of Mission Critical, Lance sits down with Andrea Grand, co-founder of Ba
Rachel Wong (Co-founder, Monday Girl): Rewriting the Networking Playbook for Women
This episode is presented in partnership with Mastercard Canada. Listen now and join the Mastercard Small Business Community—a network built to help entrepreneurs learn, grow, and connect. Sign up at mastercard.ca/smallbusiness.What if networking wasn’t transactional, intimidating, or exclusive—but reimagined as a safe, empowering, and welcoming experience for ambitious women? That’s the mission b
Shayla Stonechild (Founder, The Matriarch Movement): What Can Digital Spaces Learn from Indigenous Teachings?
What does it mean to reclaim space in a world that was never built with you in mind? And how do you transform platforms designed for performance into spaces for healing, community, and cultural resurgence?In this episode of Mission Critical, Lance sits down with Shayla Stonechild, a powerful voice in the movement to uplift Indigenous stories, wisdom, and wellness. As the founder of the Matriarch M
Latoya Nugent (Head of Engagement, Rainbow Railroad): Fighting for the Future of Queer Refugees
Pride is more than a celebration—it’s a call to action. And in a world where LGBTQ+ lives are still under threat, that call has never been more urgent.In this powerful episode, Lance sits down with Latoya Nugent, Head of Engagement at Rainbow Railroad, an international organization helping LGBTQI+ individuals escape state-sponsored violence and persecution. Latoya speaks not only as a leader, but
Jonathan Van Ness (Queer Eye): Queer Joy as Resistance
Happy Pride Month, everyone.Pride is many things—celebration, visibility, love—but it’s also resistance. It began as a protest, led by queer and trans people who demanded to be seen, safe, and free. And while we celebrate today, that original spirit feels more urgent than ever. Across the world, queer and trans communities are facing renewed backlash—their rights questioned, their bodies debated,
David & Kavi Moltz (Co-founders, D.S. & DURGA): Building a Cult Fragrance Brand Through Scent, Storytelling, and Scrappiness.
In this episode of Mission Critical, Lance catches up with David and Kavi Moltz, the husband-and-wife duo behind the cult fragrance brand D.S. & DURGA. You might recognize their minimalist, design-forward bottles on the shelves of your favorite department store—clean fonts, matte black caps, and labels that evoke poetry, punk, and place in equal measure.But what you won’t see on the shelf is the w
Carinne Chambers-Saini (CEO, Diva): Menstruation, Censorship, and the Fight for Women’s Health
Today’s guest knows what it means to disrupt the status quo. Carinne Chambers-Saini is the co-founder and CEO of Diva, the Canadian company that put menstrual cups on the map long before the fem-care space was even a thing—they created an entire business category. While most brands steered clear of the stigma around menstruation, Carinne leaned in, using her platform to advocate for body autonomy,
Anna Lambe (Actor, North of North): From Nunavut to Netflix, Meet TV's New North Star
What does it mean to be a ‘modern Inuk woman’—and who gets to define that? That’s one of the many bold questions North of North poses. It’s the first large-scale TV series shot in Nunavut, co-produced by CBC and Netflix, and presented by APTN, with over 500 locals cast as background actors and a $23 million impact on the Canadian economy. But beyond the numbers, it’s a groundbreaking sho
Ben Barry (Dean, Parsons School of Design): How Fashion Shapes (and Shifts) Masculinity, Power, and Politics
The Met Gala is fashion’s grandest stage — a place where style, celebrity, and cultural commentary collide in a single, glittering red carpet. But even amid the extravagance and fantasy, some things remain untouched. Why do so many men still cling to the sartorial safety net of conservative suiting and restraint? And what does it reveal about the ways we continue to police masculinity, even in spa
Chau Lui (Co-owner, Paris Jewellers): From Immigrant Roots to a Canadian Jewelry Empire
As the co-owner of Paris Jewellers Canada, a family-run business started by her Vietnamese immigrant parents in 1987, Chau Lui has turned heritage into a mission. With over 23 stores across the country, the brand is known not just for its sparkle, but for its story—a story that began with her mother, who didn’t speak English, relying on a Vietnamese-to-English dictionary to serve her first custome
Jennifer Flanagan (CEO, Actua): The Culture War on Science—and How to Push Back
What happens when science itself becomes a battleground?In this Mission Critical live episode—recorded at Toronto’s Annex Hotel and presented in partnership with Veuve Clicquot—Lance sits down with Jennifer Flanagan, President and CEO of Actua, to unpack a critical question: What does it take to protect the future of science—and who gets to participate in building it?In an era marked by rising pse
Susan Yara (Co-founder, Naturium): From Skincare Influencer to $355M Beauty Founder
What happens when influence isn’t just about followers—but about power, ownership, and rewriting the rules of an entire industry?In this episode of Mission Critical, Lance chats with Susan Yara—content creator turned beauty entrepreneur, and the co-founder of Naturium, one of the fastest-growing skincare brands in the business.She started in front of the camera. Built trust. Built community. And t
Stacey Aglok Macdonald & Alethea Arnaquq-Baril (Filmmakers): Reclaiming the Arctic Narrative
What does it mean to create something grounded in community, but built to reach the world? In this episode of Mission Critical, Lance sits down with Stacey Aglok MacDonald and Alethea Arnaquq-Baril—the visionary creators and showrunners behind North of North, the first-ever Inuit-led scripted drama produced by CBC and APTN and getting ready for its global Netflix debut.Set against the vast and icy
Sebastian Picardo (CEO, President; Holt Renfrew): Are Department Stores Still Relevant?
Department stores are disappearing—Nordstrom pulled out of Canada, Neiman Marcus and Bergdorf Goodman were swallowed up into Saks Global, Hudson's Bay is liquidating, and direct-to-consumer brands are reshaping the retail landscape. But Holt Renfrew (you know them, that Canadian luxury destination with the iconic magenta shopping bags) continues to stand strong. It's an impressive feat considering
Samantha Reusch (Executive Director, Apathy is Boring): Why Aren't Young People Voting?
With a snap election just called for April, the pressure is on to get young Canadians to the polls. But will they show up? Youth voter turnout has historically lagged behind older demographics, and trust in political institutions is at an all-time low. In an era of misinformation, democratic backsliding, and global instability, is democracy failing young people—or have young people lost faith in d
Laura McGee (CEO, Diversio): Here's Why DEI Programs Are Here to Stay
DEI has become one of the most polarizing conversations in the corporate world, especially in the 2025 Trump era. Is it a critical business strategy, or just corporate virtue signaling? On this episode of Mission Critical with Lance Chung, Lance sits down with Laura McGee, CEO of Diversio, to cut through the noise and uncover what’s really happening behind the headlines.McGee shares how Diversio i
Joanna Griffiths (Founder, Knix): Why Building a Brand Isn’t Enough—You Need to Start a Movement
Building an incredible brand is one thing—leading it through an industry shift is another. Joanna Griffiths created Knix to disrupt the intimates industry, making inclusivity and body positivity the foundation of a global movement. In this episode, Lance chats with Joanna about what it really takes to build a brand that lasts—and why simply selling a product isn’t enough anymore. Joanna opens up a
Lily Li (Investment Counsellor): How Philanthropy is a State of Mind and A Daily Practice
In this episode of Mission Critical, we sit down with Lily Li—investment counsellor, socialite, and philanthropist—who shares her remarkable journey from immigrating to Canada to making a name for herself in the male-dominated world of finance. Lily opens up about the challenges she faced breaking into the industry, how she built a powerful network, and why giving back is at the heart of her succe
Eric Chong (Chef): The Realities Of Running A Fine-Dining Restaurant
In this episode, we dive into MasterChef Canada winner Eric Chong's unique journey from the lab to the kitchen, but more importantly, the realities of life as a restaurateur—the sacrifices, the endless grind, and the unwavering commitment it takes to succeed. The owner of the newly-opened aKin Toronto, Eric gets real about the highs and lows of the industry and what keeps him pushing forward, even
Eva Chin (Chef): Reshaping the Future of Chinese Cuisine
Chef Eva Chin is redefining what it means to be a steward of culinary culture. As the Culinary Director of Hong Shing and owner of Yan Dining Room in Toronto, she masterfully blends tradition with innovation, proving that Chinese cuisine isn’t static—it’s dynamic, seasonal, and deeply personal. In this episode, we explore her journey from growing up on a farm to working in global culinary hotspots
Omar Gandhi (Founder, Omar Gandhi Architects): Can Architecture Shape Who We Are?
In this episode, Lance sits down with award-winning architect Omar Gandhi of Omar Gandhi Architects to explore the artistry, philosophy, and impact behind his work. Omar delves into what defines a great design experience, how architecture can foster meaningful relationships, and what our buildings reveal about us as a society. He shares pivotal moments from his journey, the influence of his East C
Yung Wu (Co-Founder, CILAR): How Embracing Each Other's Differences Is a Strategic Advantage
In this episode, serial entrepreneur Yung Wu shares his unwavering belief that true progress in innovation comes from embracing different perspectives. As the former CEO of MaRS Discovery District (@marsdiscoverydistrict) and co-founder of the Coalition of Innovation Leaders Against Racism (@cilar_canada), Wu has been an instrumental force in driving diversity in the tech and business sectors.By f
Evelyn Chick (Founder, Evelyn Chick Projects): Turning a Pandemic Pivot Into a $1 Million Hospitality Empire
In this episode, serial entrepreneur, hospitality expert, and beverage consultant Evelyn Chick shares how she turned a pandemic layoff into an opportunity to build her thriving business empire. From navigating the challenges of entrepreneurship to advocating for diversity and inclusion in hospitality, Evelyn opens up about her journey and the best advice she has to offer others navigating a simila
Sasha Plavsic (Founder, ILIA Beauty): How a Clear Vision Led to Clean Beauty Success
In this episode, we sit down with Sasha Plavsic, the visionary founder of ILIA Beauty, to explore how she revolutionized the clean beauty industry. Sasha shares the personal story that inspired ILIA, her approach to blending sustainability with high-performance formulas, and the challenges of balancing innovation with ethical responsibility. From a humble start to becoming a global powerhouse, ILI
Janet Zuccarini (CEO, Gusto 54 Restaurant Group): How to Preserve Culture Through Food
As the driving force behind Toronto’s acclaimed Gusto 54 Restaurant Group, Janet Zuccarini is a rare blend of visionary and architect, crafting a culinary empire that pays homage to her Italian heritage while pushing the boundaries of what hospitality can be. Her restaurants, including the beloved Gusto 101 and the pasta-centric Felix Trattoria in Los Angeles, are more than dining destinations; th
Emily O'Brien (Founder, Comeback Snacks): How a Stint in Jail Led to an Entrepreneurial Success Story
In this episode, Lance sits down with Emily O’Brien, the inspiring founder of Comeback Snacks, whose entrepreneurial journey took root in an unexpected place: behind bars. From crafting gourmet popcorn flavours to driving meaningful change, Emily has turned a rocky past into a powerful platform for advocacy and second chances. Throughout their chat, Lance and Emily delve into her story of resilien
Connie Lo (Co-founder, Three Ships): Building a Beauty Empire from a $4,000 Bootstrap
In this episode, Connie Lo, co-founder of Three Ships, joins Lance to discuss her journey in building a clean skincare brand with a mission to make beauty accessible for all. Connie shares her entrepreneurial story, from bootstrapping the company with just $4,000 to achieving significant growth and recognition in the industry. Throughout the conversation, she opens up about the challenges facing w
Jake Karls (Co-Founder, Mid-Day Squares) - How Being An Entrepreneur Is Like Being A Professional Athlete
In this episode of Mission Critical, we sit down with Jake Karls, co-founder and "Chief Rainmaker" of Mid-Day Squares, the Canadian chocolate company that's redefining snacking—and business culture. Jake shares his unfiltered insights on what it takes to build not just a successful brand, but a powerhouse team that believes in your mission. From cultivating habits that help you step into your lead
Piper Gilles (Olympic Figure Skater): An Olympian's Guide to Overcoming Adversity
In the high-pressure world of competitive figure skating, Canadian Olympian Piper Gilles has carved out a name for herself, not only through her artistry and athleticism but also through her resilience and advocacy. Beyond the rink, Piper is a vocal advocate for women’s health and has turned her personal battle into a mission to inspire and educate. While being an elite athlete&nbs
Madelyn Chung (Founder, The RepresentASIAN Project): Amplifying Asian North American Voices
In this episode, presented by Monogram Appliances Canada, Lance sits down with Madelyn Chung, founder of The RepresentASIAN Project, to discuss the complexities of cultural identity, Asian representation in media, and the ongoing work of breaking down systemic barriers within and outside the Asian community. Madelyn shares candid insights into her personal journey of embracing her roots, the impac
Emerance Maschmeyer & Geneviève Lacasse (PWHL): Love, Leadership, and Women's Hockey
In the high-stakes world of professional hockey, Emerance Maschmeyer and Geneviève Lacasse share a story that uniquely sets them apart from their contemporaries. Both elite goaltenders with careers that span the highs of international competition (both were part of Canada’s national team) and the grit of the newly launched Professional Women’s Hockey League (PWHL), they’ve faced it all. But off th
Takashi Murakami (Artist): An Icon's Perspective on Art in the 21st Century
Renowned for his dynamic fusion of pop culture iconography, Takaski Murakami has had a formidable impact on culture and art. From his groundbreaking partnership with Louis Vuitton to his haunting work for musician Billie Eilish, collaboration has always played a pivotal role in the Tokyo-based artist’s creative journey.On the latest episode of the Mission Critical podcast, Lance sits down with the
David Shoemaker (CEO, Canadian Olympic Committee): The Unifying Power of Sport
In this episode of Mission Critical, Lance welcomes David Shoemaker, the dynamic CEO and Secretary General of the Canadian Olympic Committee. As the world anticipates the 2024 Summer Olympics in Paris, Shoemaker offers a compelling look into his distinctive leadership style and what it's like to lead an organization as unique as his. Elsewhere in the episode, Lance and David discuss the unifying p
Brooke Lynn Hytes (Drag Queen): Why We Need Drag Culture Now, More Than Ever
In the sequined, high-camp world of drag, few names shine as brightly as Brooke Lynn Hytes. From her transformative experience on RuPaul’s Drag Race to her burgeoning media empire as host of Canada’s Drag Race, she has not only captivated audiences with her stunning performances but has also become a beacon of queer visibility.Originally a pageant queen with a penchant for perfectio
Laurie May (Co-founder, Elevation Pictures): How Do Independent Films Amplify Diverse Stories?
Laurie May has long been a guiding force that continues to shape the narrative voice of the film industry. As co-founder and co-president of Elevation Pictures, a Canadian distribution and production company, Laurie's vision has always been to make an impact by telling a wide range of independent stories that resonate with audiences—to help viewers feel acknowledged and represented. (After all, ci
Leonard Brody (Co-founder, Caravan): Is a Celebrity Partnership Right for Your Brand?
Leonard Brody is an award-winning entrepreneur, venture capitalist, and bestselling author. As co-founder of Caravan, a venture with Creative Artists Agency (CAA), the two-time Emmy-nominated media visionary shares insights with Lance about the intricacies of building ventures for global icons like Carrie Underwood and Tom Hanks, and what brands should consider before entering into a partnership w
Mark Williams (CEO, Toronto Symphony Orchestra): What Does the Orchestra of the Future Look Like?
In a world that is increasingly becoming defined by technological advancements and endless content scrolling, what role does a symphony orchestra play in the big picture of it all? It's a question that Mark Williams has had to confront in his role as CEO of the Toronto Symphony Orchestra (TSO). The challenge ahead is an interesting one—how do you honour the rich legacy of a century-old cultur
Jens Grede (CEO, SKIMS): How to Build a Celebrity-Driven Legacy Brand
You may know SKIMS for its celebrity co-founder, Kim Kardashian, but are you aware of its other co-founder? On this episode of Mission Critical, SKIMS CEO and co-founder Jens Grede joins Lance to talk about his fascinating entrepreneurial journey, his experience working with Kim, and the evolution of the celebrity-driven brand. Here's what you can expect from this episode: What makes a great brand
GLORY Features: An Entrepreneur's Guide to Cybersecurity with Leigh Tynan
In GLORY Features, we're expanding our podcast to bring you more guests and their expert advice on what small business owners, entrepreneurs, and leaders should know, today. In this episode, host Lance Chung sits down with Leigh Tynan, Director of Online Security at TELUS. Tynan brings her wealth of experience to the table, offering a comprehensive overview of the current state of cybersecurity, d
Coco Rocha (Model): Lessons from the Catwalk on Success, Self-Advocacy, and Mentorship
Over the years, society has had to reckon with much-needed change in order to build a more equitable future. Like many other cultural institutions, the fashion industry has not been quick to change. Thankfully, there are those within the ecosystem who have pushed for progress by empowering others and embracing innovation. At the forefront of this change stands supermodel Coco Rocha, a name syn
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