We Fixed It, You're Welcome
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel debates a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we critique ourselves and see how we did.
Episodes
Advertising Week 2027: Imagining What's Possible
Advertising Week and the future of industry conferences get a full rebuild on We Fixed It You're Welcome, recorded live in New York with Erica Boeke, CEO of XP Land.
Aaron sits down with Erica in NYC while Melissa and Chino join remotely to ask why Advertising Week New York now runs out of an old Herald Square mall, why event sponsorship budgets are shrinking, and why the best conference networki
Sizing Up Oura
Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion.
It was supposed to go IPO…and then it didn’t.
The ring itself? It tracks your sleep, stress, recovery and activity. It’s a major business.
But the ring may be the least interesting part of this story.
In this episode of We Fixed It, You’re
Paper or Plastic?
It feels like one of those environmental debates we settled a long time ago.
Paper comes from trees, breaks down, and feels natural. Plastic comes from fossil fuels and represents pollution.
So if we're trying to make the environmentally responsible choice, paper seems like the obvious answer.
Except the closer you look, the less obvious it gets.
Depending on the conditions, paper can require
Tackling Sports Streaming: The Hidden Cost of Watching Sports
Watching your favorite team used to be simple. Turn on the television, find the channel, and watch the game.
Today, following one team can mean navigating multiple streaming platforms, subscriptions, blackout restrictions, premium tiers, and constantly changing media-rights deals.
In this episode of We Fixed It, Renee Washington joins the conversation to unpack the rapidly changing business of s
Can UPS Still Deliver?
UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring operations, reducing costs, closing facilities and moving away from Amazon volume that no longer fits the economics of the business.
Noel Massie knows what that machine looks like from the inside. He spent
Can Companies Predict the Future?
Can companies predict the future? Allen Nejah, founder and CEO of SunMan Engineering, joins Aaron Wolpoff and Melissa Eaton on We Fixed It, You're Welcome to explain why he built a connected, voice controlled car dashboard in 2005 and then watched the rest of the industry sell it fifteen years later.
This is a conversation about corporate innovation strategy and the distance between a good idea a
Apple's Core Dilemma: Should a New CEO Preserve or Evolve?
Apple has a new CEO. But should John Ternus try to change Apple — or protect what already works?
Chris Deaver, former Apple and Disney leader and co-founder of BraveCore, joins Aaron Wolpoff and Melissa Eaton to unpack one of the biggest questions facing Apple's next chapter: how do you evolve a company without losing the culture that made it great?
Chris brings an unusually close perspective to
Getting Twinkies Out of a Jam | Saving Smucker's Hostess Acquisition
What happens when one of America's most iconic snack brands becomes a multi-billion-dollar acquisition that’s not as sweet as it once seemed?
In this episode of We Fixed It, You're Welcome, the team tackles Smucker's $5.6 billion acquisition of Hostess and asks why beloved brands like Twinkies, Ho Hos, Ding Dongs, and Donettes have struggled since joining the Smucker's portfolio.
Joining the dis
Replay: The Automation Irony: Why Are We Still Working So Hard?
Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever.
So what’s going on?
In this episode, we sit down with author, AI strategist, and business coach Steve Ferman to unpack the “automation irony”: the more tools and systems we add, the less time we seem to get back. Instead of blaming the technology, we dig into the real blo
Replay: Canada vs. USA: Brand Battles
In this episode of "We Fixed It. You're Welcome," the hosts explore cultural and product differences between the United States and Canada. They discuss unique Canadian offerings like specialty sauces at Subway, higher quality fast food, and distinctive snack flavors.
The conversation delves into consumer preferences, brand loyalty, and government regulations affecting product quality and availab
Replay: Are There Too Many Managers?
Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster?
In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the most influential labor economists in the country. Together, we unpack one of the most important questi
Replay: The Reese’s Controversy with Brad Reese
For generations, a bite of a Reese’s Peanut Butter Cup meant one thing:
Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different.
In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention.
Brad and others are ups
Season 3's Final Fixes
What a season it's been! In the Season 3 finale, Aaron, Melissa, and Chino reflect on the biggest lessons, favorite guests, and most memorable fixes from an incredible run of problem-solving. We dig into three popular topics to see what's changed over time, and to add new observations and suggestions that are exclusive to this episode.
Melissa revisits Hired or Hustled?, where the team originally
Reshaping the GLP-1 Economy: A Breaking Consumer Study
GLP-1 medications like Ozempic® and Wegovy® are transforming far more than weight loss. They're changing how people eat, shop, spend money, dine out, and interact with brands, creating ripple effects across retail, restaurants, healthcare, apparel, and the broader economy.
In this episode of We Fixed It, You're Welcome, Aaron Wolpoff and Chino Nnadi sit down with Lisa W. Miller, ex PepsiCo VP Con
ChatGPT vs Claude: Which AI is Winning the PR War?
OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT vs Claude rivalry is a branding win or a trust disaster. With over 20 years of experience representin
What Even Is a Podcast Anymore?
Spotify recently rolled out "personal podcasts," letting anyone generate a custom AI show with no creator involved. So what actually counts as a podcast anymore? Aaron, Melissa, and Chino bring in podcasting veteran and Hall of Famer Rob Walch, who has been a mainstay of the podcast industry since 2005, to unpack where AI fits in, where it doesn't, and why human-made shows probably aren't going an
Is Prime Day a Real Holiday Now?
Happy Prime Day! Amazon Prime Day just turned 11 years old, and what started as a single day invented to fill a sales lull has become somewhat of an actual holiday. How do we celebrate? We buy stuff!
In this episode, our panel digs into celebrations engineered by brands and commerce (Cyber Monday, Small Business Saturday, Starbucks Red Cup Day) to question whether these types of moments build re
Brand Collabs: Overplayed or Worth the Hype?
Brand collaborations are everywhere right now. But for every Swatch x AP with overwhelming demand, there are examples like Nike x Tiffany that leave everyone wondering why those brands aligned. In this episode, Aaron, Melissa, and Chino break down the biggest brand collabs in recent history, figure out what separates the legendary ones from the cautionary tales, and build a framework to predict wh
Unraveling High Fashion
What happens when luxury brands sell more than products, but the promise of ethics, craftsmanship, and sustainability?
In this episode, our panel explores the growing tension between luxury fashion's premium pricing and the increasing scrutiny surrounding supply chain transparency, labor practices, and sustainability claims. Using LVMH and several of its iconic brands as a case study, the convers
Bullish on Bagels? Figuring Out Food Fads
What separates a food fad that burns out from one that becomes a lasting brand? This episode dives into the psychology and business strategy behind viral food trends, with Pop-Up Bagels as a current example, to answer the question every food founder and investor is asking: how do you turn a moment into a movement?
Featured Guest
Talia Solomon — Founder, The Brand Economist
Talia is a fractional
Predicting Kalshi’s Future
With billions of dollars traded weekly across non-traditional and traditional investors, prediction markets have quickly become one of the hottest crazes in finance. In this episode, we grab time with Andrew Lebbos of Benzinga (SVP of Licensing) to explore the current state of prediction market platforms like Kalshi and speculate about their long-term potential for good.
This provocative conversa
7-Eleven’s Egg Salad Experiment
7-Eleven has been working on a big comeback for a while. Their first big attempt at reinvention might surprise you: egg salad sandwiches. While quite popular in Japan, 7-Eleven’s big gamble on egg salad sandwiches throughout United States stores is head scratching. In this episode, our panel wonders what led to this decision, discusses the larger business challenges at play, and proposes our own f
Spirit Airlines Out of Runway: What Happens From Here?
What happens when a major airline simply runs out of money?
In this episode, USA Today’s consumer travel reporter Zach Wichter joins the conversation to break down the shocking collapse of Spirit Airlines and its impact on passengers, employees, competitors, and the future of budget air travel.
After years of financial instability, failed merger attempts, mounting debt, and rising fuel costs, Sp
Allbirds’ AI Reboot: Bold Leap or Giant Misstep
Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company?
In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to unpack one of the boldest corporate pivots in recent memory: Allbirds’ decision to reposition itself as an AI business after losing nearly all of its market value.
Is this the beginning of a revolutionary
Napster’s Confusing Comeback
Napster once reshaped the music industry by making free digital downloads mainstream. Now it’s attempting another reinvention, this time as an AI-powered music platform. But can a brand once synonymous with piracy successfully re-enter the industry it disrupted?
In this episode, our panel sits down with podcast host and music industry partner development expert Seth Schachner (ex Sony Music, Jive
Replay: Lego’s Grown Up Gamble
LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences.
In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether L
Replay: Southwest’s LUV Lost
Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs.
Yet longtime customers are walking away angry.
In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southw
Are There Too Many Managers?
Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster?
In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the most influential labor economists in the country. Together, we unpack one of the most important questio
Is Outer Space for Everyone?
Space exploration used to be reserved for governments and elite astronauts only. Today, commercial launches, private space stations, and civilian missions are raising questions about opening up space travel and making access more widely available.
In this episode, global space policy executive Christopher Hearsey joins the conversation to explore the future of commercial spaceflight, the role of p
Can Target Hit the Bullseye Again?
Target is dropping prices on more than 3,000 items to win back shoppers. But can price cuts alone win back customer trust and brand loyalty?
In this episode, our panel analyzes Target’s plan to address declining foot traffic, shrinking sales, and boycotts. We explore whether these price discounts are a short term marketing tactic or part of a deeper brand reset, and whether we think they will work
Hired or Hustled? Avoiding Job Search Predators
In this episode, our panel explores a troubling trend in today’s job market: companies that exist to exploit job seekers. The reality of today’s job market? Ongoing layoffs and exponentially more candidates than open jobs. As a result, many people are opening their wallets to paid recruiters, coaches, career accelerators, and “job connector platforms” that promise hidden opportunities for a steep
Southwest’s LUV Lost
Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs.
Yet longtime customers are walking away angry.
In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwes
The Reese’s Controversy with Brad Reese
For generations, a bite of a Reese’s Peanut Butter Cup meant one thing:
Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different.
In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention.
Brad and others are upset
The Tipflation Trap – Who Eats the Cost?
Tipping used to be simple: good service meant leaving something extra. These days, tips seem like mandatory surcharges, and customers are fed up. In this episode, Aaron and Melissa unpack the growing cultural frustration around “tipflation” and why it’s becoming an increasing pressure point for all involved. We debate who really bears the cost in today’s hospitality economy and look at this from a
The Automation Irony: Why Are We Still Working So Hard?
Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever.
So what’s going on?
In this episode, we sit down with author, AI strategist, and business coach Steve Ferman to unpack the “automation irony”: the more tools and systems we add, the less time we seem to get back. Instead of blaming the technology, we dig into the real block
Super Bowl Commercials – Do They Really Work?
This year, companies spent $8–10 million for a single 30-second Super Bowl commercial, before production, celebrity fees, and amplification even begin. It’s one of the biggest marketing bets any company can make, and one of the few remaining moments of true mass, real-time cultural attention.
In this episode, the panel tackles the real question behind the hype:
Do Super Bowl commercials actually w
The Pinterest Paradox: From Pins to Purchases
Pinterest was once the quiet corner of the internet. A place for inspiration, planning, and imagination. No shouting. No doom-scrolling. No constant pressure to buy. That version of Pinterest is now under threat.
In this episode, we unpack The Pinterest Paradox. Can a platform built on slow inspiration successfully pivot to fast commerce without breaking user trust? Pinterest is laying off staff,
Lego’s Grown Up Gamble
LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences.
In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LE
Dry January: The Business of Not Drinking
Season 3 kicks off with a timely and culture-shifting question: Is Dry January actually good for business, or is it a self-inflicted economic slowdown?
Every January, millions of people across the U.S. and the world voluntarily press pause on alcohol. What started as a small UK health initiative has become a global behavioral shift, with nearly 1 in 5 adults now participating and overall alcohol c
REPLAY: How Much Are Our Fixes Worth? Let's Find Out Together!
In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.
What’s the actual value of “fixing” a struggling company?
Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-ter
REPLAY: Jaguar’s EV Rebrand — How to Fix a Luxury Icon
Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.
Discover the key less
REPLAY: American Eagle: Jeans, Genes, and Controversy
In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voi
Crowdsourced Fixes Vol. 2
In this episode, our panelists discuss crowd-sourced fixes that were submitted to our show, an end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences. We explore the implications of changes in loyalty programs like Carnival's, emphasizing the importance of communication and customer engagemen
Campbell’s in Hot Water: Simmering the Brand Back Down
A beloved American brand finds itself in boiling hot water after a senior executive at Campbell’s is secretly recorded making racist remarks, mocking customers, disparaging the company’s products, and boasting about substance use at work. The recording goes public, the executive is fired, and Campbell’s stock hits a 52-week low. But the real question is not whether the executive deserved to go, it
Avoiding the Culture Shrug
Some movies and products flop so badly they become infamous. Others become instant classics. But then there are the ones in the middle. The ones with hype that launch and then disappear without a trace. No cultural impact. No lasting impression. Just a collective… “meh.”
This episode examines that dangerous middle ground we’re calling a culture shrug and why, for companies and creators, it can be
Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top
Wendy’s was once the fresh, honest, slightly rebellious burger chain. Today it’s stuck between fast food giants on one side and premium burger rivals on the other. Prices match McDonald’s, but the brand isn’t perceived as a value leader. Quality is decent, but not elevated enough to compete with Five Guys or Shake Shack.
So what is Wendy’s now?
We sit down with Paul Tuscano, former Chief Digital
Humans vs Robots? The Real Future of Work with Dr. Aadeel Akhtar, CEO of Psyonic
This episode explores one of the biggest questions of our time: are robots replacing humans or helping us reach our full potential?
We sit with Dr. Aadeel Akhtar, the visionary CEO of Psyonic, whose bionic hand technology is restoring touch for amputees and powering next generation robotics at NASA, Amazon, Google, Mercedes, Meta, and more.
Topics include
• Are robots a threat or an opportunity
Ticketmaster & Unfixed Price Tactics: What’s The Real Cost?
Prices are rising, fees are multiplying, and transparency is disappearing. In this episode, we break down how Ticketmaster, rideshares, airlines, and even grocery stores use surge pricing, hidden fees, and algorithmic pricing to squeeze more out of consumers.
Fractional CFO Elaine Bogart joins us to explain the financial mechanics behind these tactics and whether personalized pricing is fair game
Victoria's Secret Struggles: Uplifting an Intimate Empire
For many, Victoria’s Secret represented the epitome of femininity, confidence, and glamour. But as our culture shifted toward authenticity and inclusivity, the brand has struggled to evolve. In this episode, we break down how the most iconic lingerie empire dulled its shine, what their attempted rebrand is missing, and what it would take to rebuild trust with today’s consumer.
We explore the busin
The Wikipedia Crisis: Surviving AI & Political Problems
Wikipedia is undergoing a full-on crisis. As AI search tools like ChatGPT and Google intercept its traffic, while also borrowing its resources, the platform is facing a slow-motion collapse. Donations are shrinking, editors are burning out, and global politics are threatening its open, volunteer-led structure.
In this episode, Aaron, Melissa, and Qadira take on a big question: can Wikipedia survi
Fixing Ben & Jerry's After the Meltdown
Ben & Jerry’s, the iconic mission-driven ice cream brand, has hit a rocky patch. Co-founder Jerry Greenfield’s public exit after 47 years has raised big questions about what happens when a brand’s activist soul meets corporate strategy. Aaron, Melissa, and Qadira dig into how Unilever can protect Ben & Jerry’s social mission, rebuild trust with customers, and chart a bold path forward without its
REPLAY: TikTok – Ban Or Boom?
In this big episode of “We Fixed It, You’re Welcome” our panel tackles the complex issue of the TikTok ban in the United States.
Joined by guests Braeden Sorbo (TikTok influencer, actor & content creator), Dylan Conroy (talent agent & podcaster), and guest finance panelist Sam Palazzolo, we explore the multifaceted challenges facing the platform.
The freewheeling discussion crosses into topics inv
The Disney+ Magic Equation With the Man Who Built It
This week on We Fixed It, You’re Welcome, we’re diving deep into one of the most fascinating business stories in streaming: the Disney+ crisis. From explosive subscriber growth to public backlash and strategic pivots, Disney’s streaming platform has seen both magic and mayhem.
Joining us is Michael Cerdá, the former VP of Product at Disney Plus, who helped take the platform from concept to over 1
Labubu’s Business Strategies Unboxed
In this episode of We Fixed It, You’re Welcome, the panel dives into the surprising global phenomenon of Labubu—the bug-eyed, fang-toothed collectible from Pop Mart that has taken the toy and collectible world by storm.
Our guest, Manuel Torres Port, brings decades of experience from Mattel, Nickelodeon,NBC Universal, and more, to unpack what makes Labubu not just a collectible but a cultural forc
How Much Are Our Fixes Worth? Let's Find Out Together!
In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.
What’s the actual value of “fixing” a struggling company?
Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-ter
Meme Stocks & Why Most Investors Lose
Description
In this episode of We Fixed It, You’re Welcome, the team dives deep into the phenomenon of meme stocks like GameStop, AMC, Hertz, and Bed Bath & Beyond. What started as internet-fueled rebellions against Wall Street turned into massive financial chaos — with instant millionaires, bankrupt companies, and confused everyday investors.
Guest: Matt Anthes – Digital strategist, social impact
Beyond Meat & the Future of Plant-Based Food
In this episode, our panelists discuss the strategic rebranding of Beyond Meat, which has now transitioned to simply "Beyond." The company, once a rising star in plant-based meats, now faces challenges due to mounting losses, oversaturation in the market, and shifting consumer preferences. They explore Beyond's new mission to focus on cleaner, simpler ingredients and whether expansion into other c
AI in the Classroom: Navigating the Future of Learning with Dr. Marc Wolpoff
In this thought-provoking episode of We Fixed It, You’re Welcome, we explore the intersection of artificial intelligence and education with Dr. Marc Wolpoff, Professor of Psychology at Riverside Community College. With AI tools like ChatGPT becoming common in classrooms, we dive deep into the potential benefits and challenges these tools present for students and educators alike.
Dr. Marc shares hi
Taylor Swift & The Orange Glitter Effect
In this episode, the team dives into the cultural phenomenon of Taylor Swift's latest album release and how brands are jumping on the orange wave. They discuss the concept of "cultural currency" and how companies are navigating the challenge of joining in on viral trends. From the challenges of brand authenticity to the importance of a rapid response team, the conversation explores how brands can
AT&T’s Culture Challenge: Profits vs People
AT&T is facing a workplace culture challenge that has captured the attention of employees, investors, and all of corporate America. After a controversial return-to-office memo, questions are being asked: Is AT&T prioritizing profits over people? Or is this a smart business move?
In this episode, we break down:
AT&T’s shift from loyalty to a market-based culture
The impact of return-to-office poli
Jaguar’s EV Rebrand — How to Fix a Luxury Icon
Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.
Discover the key less
Essence Fest: Fixing a Cultural Icon
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges faced by Essence Fest, an iconic African American culture and music festival in New Orleans. They explore the festival's recent struggles, including operational issues, declining attendance, and sponsor pullback. The team proposes solutions such as regionalizing the event, creating pop-up experiences in different cit
American Eagle: Jeans, Genes, and Controversy
In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voi
Reviving New York City Tourism
In this episode of "We Fixed It. You're Welcome," the hosts tackle New York City's tourism slump. With international visits expected to drop 17% and $4 billion in potential lost spending, the team explores innovative solutions. Joined by comedian Tim Duffy, they discuss leveraging borough pride, curating unique experiences, and corporate reinvestment in communities. Ideas include borough-specific
Fixing Krispy Kreme's Meltdown
In this episode of "We Fixed It. You're Welcome," hosts Aaron Wolpoff and Melissa Eaton, joined by guest Qadira Oliver, tackle Krispy Kreme's recent challenges. They explore the donut giant's failed McDonald's partnership, declining stock, and brand identity crisis.
The team dissects Krispy Kreme's expansion strategy, discussing the mismatch between its "Hot Now" experience and McDonald's fast-fo
Bowflex's Bankruptcy and Recall Saga
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges facing Bowflex, a once-prominent home fitness brand now grappling with bankruptcy and a massive recall. Joined by guest Lukas Sundahl, a former personal trainer turned financial expert, the team explores the complexities of corporate accountability, consumer rights, and brand rehabilitation. They discuss the implicat
Fixing Uber's Accessibility Issues
In this episode of "We Fixed It, You're Welcome," the hosts tackle accessibility issues with Uber, focusing on the experiences of passengers with disabilities.
Michael Hingson, an author and disability advocate, shares insights on Uber's shortcomings in accommodating service animals and adhering to ADA guidelines. The discussion covers the need for better driver training, accountability measures,
Weight Watchers: Reinventing a Diet Empire
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges facing Weight Watchers (WW) as it navigates a changing landscape of weight loss and wellness.
They discuss WW's $1.6 billion debt, its pivot to telehealth and GLP-1 medications, and potential strategies for revitalization. The conversation explores bundling services, rebranding, and leveraging WW's long-standing re
Revisiting Southwest's Loyalty vs. Profit Dilemma
As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, and in this episode of "We Fixed It, You're Welcome," the panel tackles Southwest Airlines' recent controversial changes, including introducing baggage fees and assigned seating. The hosts discuss the potential impact on Southwest's brand identity, known for its customer-friendly polic
Revisiting CEOs Who Fail Upward
As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, and in this episode we look at CEOs who fail miserably yet fail upward, such as high-profile cases like Adam Neumann of WeWork, Billy McFarland of Fyre Festival, and Travis Kalanick of Uber.
The panel discusses the systemic issues that allow these leaders to continue ascending despite
Revisiting Starbucks' Brand Dilemma
As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, starting with Starbucks.
In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Starbucks. They discuss the coffee giant's identity crisis, balancing efficiency with community, and navigating recent controversies.
The conversation explores Starbucks' c
Crowdsourced Fixes: Audience Solutions Explored
In this episode of "We Fixed It, You're Welcome," the hosts tackle crowdsourced fixes from listeners.
They explore ideas for Starbucks to introduce healthier, family-friendly drinks and mocktails, leveraging the Teavana brand. The team discusses Costco's checkout process, suggesting ways to streamline it for customers with fewer items. They also address the challenges of magazine subscription can
Indeed's Dilemma: Adapt or Fade
In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Indeed and the broader job board industry. Joined by Katie Walter, CEO of the Fractional Conference, they explore the rise of fractional work and its impact on traditional hiring practices.
The discussion covers the shortcomings of current job board algorithms, the growing distrust in online job postings, and
Fixing Katy Perry's Brand
In this episode of "We Fixed It, You're Welcome," the hosts tackle the brand challenges facing pop star Katy Perry. They analyze her career trajectory, from early success to recent struggles with album sales and tour ticket sales.
The discussion covers Perry's musical evolution, cultural relevance, and commercial decline, highlighting missteps like collaborating with controversial producer Dr. Lu
Paramount's $69 Million Problem
In this episode of "We Fixed It, You're Welcome," the hosts tackle the controversial topic of executive compensation, focusing on Paramount Pictures and its former CEO Bob Bakish's $69.3 million severance package.
The panel, including guest Erik Akutagawa, discusses the ethics of golden parachutes, their impact on employee morale, and potential solutions to align executive pay with company perfor
Canada vs. USA: Brand Battles
In this episode of "We Fixed It. You're Welcome," the hosts explore cultural and product differences between the United States and Canada. They discuss unique Canadian offerings like specialty sauces at Subway, higher quality fast food, and distinctive snack flavors.
The conversation delves into consumer preferences, brand loyalty, and government regulations affecting product quality and availabi
Fixing Subway's Identity Crisis
In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Subway, the international sandwich chain. They explore Subway's recent identity crisis, including gimmicky limited-time offers and a shift away from its "eat fresh" image.
The discussion covers Subway's history, franchisee concerns, and the need to reconnect with core customers. The hosts propose solutions su
Diversity's Business Case Revisited
In this episode of "We Fixed It, You're Welcome," the hosts tackle the controversial topic of Target's recent rollback of DEI initiatives. They explore the business implications, political pressures, and customer reactions surrounding this decision. The discussion delves into the evolving landscape of diversity and inclusion in corporate America, examining how companies like Target, Walmart, and C
Shein's IPO: Profit or Peril?
In this episode of "We Fixed It, You're Welcome" hosts Aaron, Melissa, and Chino tackle the challenges facing fast fashion giants Shein and Temu. They explore the ethical dilemmas of cheap clothing, labor practices, and environmental impact.
The conversation delves into Shein's IPO plans, the effects of new tariffs, and potential strategies for sustainability. The hosts propose innovative solution
AI Privacy with Amazon Alexa: Control or Convenience?
In this episode of "We Fixed It. You're Welcome," the hosts tackle Amazon's AI assistant, Alexa, and its recent privacy policy changes. Joined by guest Christian Johnson of Metis Analytics, they explore the implications of Amazon's data collection practices and the future of AI in our homes.
The discussion covers the balance between technological advancement and personal privacy, with perspective
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