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We Fixed It, You're Welcome

We Fixed It, You're Welcome

We Fixed It, You're Welcome 77 Episodes Sep 16, 2026

Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel debates a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we critique ourselves and see how we did.

Episodes

Can UPS Still Deliver?
Can UPS Still Deliver? Sep 16, 2026 2610 UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring operations, reducing costs, closing facilities and moving away from Amazon volume that no longer fits the economics of the business. Noel Massie knows what that machine looks like from the inside. He spent
Can Companies Predict the Future?
Can Companies Predict the Future? Sep 8, 2026 2548 Can companies predict the future? Allen Nejah, founder and CEO of SunMan Engineering, joins Aaron Wolpoff and Melissa Eaton on We Fixed It, You're Welcome to explain why he built a connected, voice controlled car dashboard in 2005 and then watched the rest of the industry sell it fifteen years later. This is a conversation about corporate innovation strategy and the distance between a good idea a
Apple's Core Dilemma: Should a New CEO Preserve or Evolve?
Apple's Core Dilemma: Should a New CEO Preserve or Evolve? Sep 1, 2026 3704 Apple has a new CEO. But should John Ternus try to change Apple — or protect what already works? Chris Deaver, former Apple and Disney leader and co-founder of BraveCore, joins Aaron Wolpoff and Melissa Eaton to unpack one of the biggest questions facing Apple's next chapter: how do you evolve a company without losing the culture that made it great? Chris brings an unusually close perspective to
Getting Twinkies Out of a Jam | Saving Smucker's Hostess Acquisition
Getting Twinkies Out of a Jam | Saving Smucker's Hostess Acquisition Aug 25, 2026 3271 What happens when one of America's most iconic snack brands becomes a multi-billion-dollar acquisition that’s not as sweet as it once seemed? In this episode of We Fixed It, You're Welcome, the team tackles Smucker's $5.6 billion acquisition of Hostess and asks why beloved brands like Twinkies, Ho Hos, Ding Dongs, and Donettes have struggled since joining the Smucker's portfolio. Joining the dis
Replay: The Automation Irony: Why Are We Still Working So Hard?
Replay: The Automation Irony: Why Are We Still Working So Hard? Aug 18, 2026 3760 Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever. So what’s going on? In this episode, we sit down with author, AI strategist, and business coach Steve Ferman to unpack the “automation irony”: the more tools and systems we add, the less time we seem to get back. Instead of blaming the technology, we dig into the real blo
Replay: Canada vs. USA: Brand Battles
Replay: Canada vs. USA: Brand Battles Aug 11, 2026 2922 In this episode of "We Fixed It. You're Welcome," the hosts explore cultural and product differences between the United States and Canada. They discuss unique Canadian offerings like specialty sauces at Subway, higher quality fast food, and distinctive snack flavors. The conversation delves into consumer preferences, brand loyalty, and government regulations affecting product quality and availab
Replay: Are There Too Many Managers?
Replay: Are There Too Many Managers? Aug 4, 2026 3211 Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster? In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the most influential labor economists in the country. Together, we unpack one of the most important questi
Replay: The Reese’s Controversy with Brad Reese
Replay: The Reese’s Controversy with Brad Reese Jul 28, 2026 4350 For generations, a bite of a Reese’s Peanut Butter Cup meant one thing: Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different. In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention. Brad and others are ups
Season 3's Final Fixes
Season 3's Final Fixes Jul 21, 2026 3372 What a season it's been! In the Season 3 finale, Aaron, Melissa, and Chino reflect on the biggest lessons, favorite guests, and most memorable fixes from an incredible run of problem-solving. We dig into three popular topics to see what's changed over time, and to add new observations and suggestions that are exclusive to this episode. Melissa revisits Hired or Hustled?, where the team originally
Reshaping the GLP-1 Economy: A Breaking Consumer Study
Reshaping the GLP-1 Economy: A Breaking Consumer Study Jul 16, 2026 3810 GLP-1 medications like Ozempic® and Wegovy® are transforming far more than weight loss. They're changing how people eat, shop, spend money, dine out, and interact with brands, creating ripple effects across retail, restaurants, healthcare, apparel, and the broader economy. In this episode of We Fixed It, You're Welcome, Aaron Wolpoff and Chino Nnadi sit down with Lisa W. Miller, ex PepsiCo VP Con
ChatGPT vs Claude: Which AI is Winning the PR War?
ChatGPT vs Claude: Which AI is Winning the PR War? Jul 10, 2026 3478 OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT vs Claude rivalry is a branding win or a trust disaster. With over 20 years of experience representin
What Even Is a Podcast Anymore?
What Even Is a Podcast Anymore? Jun 30, 2026 3485 Spotify recently rolled out "personal podcasts," letting anyone generate a custom AI show with no creator involved. So what actually counts as a podcast anymore? Aaron, Melissa, and Chino bring in podcasting veteran and Hall of Famer Rob Walch, who has been a mainstay of the podcast industry since 2005, to unpack where AI fits in, where it doesn't, and why human-made shows probably aren't going an

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