
The Intelligence Shift
AI is transforming industries — but getting it right isn't simple. Join host Dan Priest, Chief AI Officer at PwC US, as he talks with leaders across sports, film, pharma, and beyond about how they're navigating this decisive moment. Find out what AI will mean for you and your team on The Intelligence Shift.
Episodes

What Rules Should We Write For AI?
LLMs are advancing faster than any regulatory framework can track. So how should we govern AI? And with US midterms coming up, what should voters prioritize?
The question of who should control oversight, and how, is one of the most consequential debates of our time, and it cuts straight across party lines. And when the global AI race isn’t slowing down, even state-level policies could have global

How AI is Taking One Company’s Sports Forecasting to the Endzone
How much of an edge can AI give a sports team? What about a league or a network? Sports games have become as data-driven as anything else, with stats driving decisions both on and off the field. Decisions about venue and broadcast logistics are likewise driven by market insights and more data projections. With such rich datasets, there’s huge potential for AI models to drive predictive accuracy fu

Will Filmmakers Bring AI-Powered Movies into Focus?
The entry of artificial intelligence into moviemaking has been fittingly dramatic. Early concerns about intellectual property theft and actors and crew members alike being replaced have filled the discourse. But a new picture is beginning to emerge.
As costs rise and filmmakers look to do more with less, new AI-powered tools could help empower indies and studios alike. Still, when and how to appl

How A Former News Anchor Is Trying to Solve The AI Trust Issue
When it comes to AI we have trust issues. IBM once famously wrote “A computer can never be held accountable, therefore a computer must never make a management decision.” What does that mean for an era when people are beginning to work alongside AI agents? And what do we do when the reality doesn’t match the social narratives?
Campbell Brown, co-founder and CEO of Forum AI, joins Dan to share one

These Two Musicians Are Shaping the Future of AI Music
Will AI help us pay the piper? In our debut episode, Dan explores the frontlines of the AI revolution in an industry where the human touch is tantamount. Critics worry automation will ruin one of humanity’s oldest artforms. But some artists have embraced new tools and collaborators. Two-classically trained musicians and tech founders tell us how they see their breakthrough technologies actually he

By 2030, AI will be a full member of your team - Morning Brew Daily
By 2030, “coworker” could have a whole new meaning. Dan Priest, Chief AI Officer at PwC US, gives a reality check on what AI can and can’t actually do. Dan has spent his career leading transformations. A key to AI adoption? An accountability model that keeps humans at the center. If you’re tired of AI conversations that swing between hype and doom, this is the antidote.
Dan will host “The Intelli
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