The FMCG Marketing Daily
The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara, two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.
Episodes
The FMCG Marketing Daily | Why Nuuly is betting on a | Inside toy brand Sticki Rolls' YouTube | Creator fit beats follower count for
The FMCG Marketing Daily — August 24, 2026
In this episode:
• Nuuly's decision to fight ad fatigue with a serialised microdrama is a live test of whether narrative-driven content can outperform traditional brand advertising for high-growth challenger brands.
• Sticki Rolls shows how a challenger consumer brand can convert creator-driven YouTube buzz into physical retail momentum with Gen
The FMCG Marketing Daily | 'It exists only for pleasure': does | Future of Marketing: For the source | Ann Taylor stages a brand comeback
The FMCG Marketing Daily — August 23, 2026
In this episode:
• The ice cream category — home to Unilever's Magnum, Ben & Jerry's, and Wall's — is facing a structural consumer shift as wellness culture and weight-loss drugs erode the guilt-free indulgence position brands have relied on for decades.
• Nike's prolonged brand equity decline is becoming the marketing world's most-studied c
The FMCG Marketing Daily | Quarter of branded baby foods in | Estée Lauder's Jo Malone turns to | 'Waste in the system': Why Georgia-Pacific
The FMCG Marketing Daily — August 22, 2026
In this episode:
• A new analysis finding that over half of 224 branded infant foods breach UK sugar guidelines is a direct regulatory and reputational threat to FMCG brands competing in the baby food category.
• Jo Malone's debut in Fortnite marks a significant moment for prestige beauty brands testing whether gaming environments can translate
The FMCG Marketing Daily | Danone €1bn takeover of Huel approved | Sazerac enters soju in US with | Newman's Own bets on its purpose-driven
The FMCG Marketing Daily — August 21, 2026
In this episode:
• Danone's €1bn acquisition of Huel has just cleared regulatory approval, making it one of the biggest bets by a major FMCG company on the functional nutrition and meal-replacement category.
• Spirits giant Sazerac is launching a new soju brand called Dahlo in the US, signalling that established FMCG players are now moving to ca
The FMCG Marketing Daily | Almost 2,000 jobs shed at Diageo | Chipotle broadens Gen Alpha marketing with | Dog food recalled in UK after
The FMCG Marketing Daily — August 20, 2026
In this episode:
• Diageo's new CEO is executing a sweeping structural overhaul — cutting nearly 2,000 roles — that will directly reshape how the world's largest spirits company allocates its marketing and brand investment.
• Chipotle is making a calculated early bet on Gen Alpha as a primary consumer target — not just a secondary audience — by
The FMCG Marketing Daily | How Unilever detergent brand Persil measures | Diageo complies with India regulator following | Liquid Death and Garage Beer take
The FMCG Marketing Daily — August 19, 2026
In this episode:
• Persil's brand boss reveals exactly how a major FMCG detergent brand moves beyond exposure metrics to prove sports sponsorship actually builds brand equity.
• Diageo has been forced to reformulate spirits sold in India after the FSSAI imposed a sales ban over flavouring violations — a live regulatory crisis with direct brand i
The FMCG Marketing Daily | Viral vodka brand Au set to | Why StarKist chose to consolidate its | Russian firm 'asks Kremlin to place
The FMCG Marketing Daily — August 18, 2026
In this episode:
• Au Vodka's £500m exit to Sazerac is the clearest signal yet that social-media-native spirits brands built on aesthetic identity and influencer culture can command serious acquisition premiums.
• StarKist's decision to consolidate its entire marketing operation at Tombras — and reposition itself as a ready-to-eat protein brand
The FMCG Marketing Daily | Vafo notches up another acquisition with | Reed's mulling 'financing alternatives' to bolster | Carrefour France Launches 'Food Me Up'
The FMCG Marketing Daily — August 17, 2026
In this episode:
• Czech pet-food challenger Vafo is using aggressive M&A to roll up premium DTC pet brands across Europe, raising urgent questions about what happens to challenger brand identity post-acquisition.
• Reed's, one of the US's best-known craft ginger beer brands, is openly exploring alternative financing as it struggles to fund
The FMCG Marketing Daily | 13 Marketer Moves to Know About | French distiller Les Bienheureux nears Campari | How Cava outperforms in fast casual
The FMCG Marketing Daily — August 16, 2026
In this episode:
• A wave of CMO hires and marketing leadership changes across consumer brands in August signals where FMCG and challenger brand categories are placing their strategic bets.
• Campari's near-disposal of its Martinique rum business raises a sharp question about portfolio pruning strategy — and what happens to challenger distillers
The FMCG Marketing Daily | Why Beverage Founders and Investors Say | Ferrero, nuova acquisizione negli Usa, la | Crocs hatches new mascot Niles to
The FMCG Marketing Daily — August 15, 2026
In this episode:
• Unwell Hydration's collapse is a clear-eyed case study in why audience size is not a brand strategy — and what celebrity-backed CPG actually needs to survive at shelf.
• Ferrero's acquisition of US wellness granola brand Purely Elizabeth reveals how traditional confectionery giants are using M&A to reposition their portfol
The FMCG Marketing Daily | Panera Bread hires CMO from Cava | Nivea: Die Kehrtwende der Kultmarke – | James Watt eyeing brewery deals for
The FMCG Marketing Daily — August 14, 2026
In this episode:
• Panera is poaching marketing leadership from one of fast casual's hottest outperformers as it tries to arrest a prolonged brand decline — a classic turnaround CMO hire worth unpacking.
• Beiersdorf is reversing Nivea's premium repositioning strategy and pivoting the iconic mass-market brand back to its roots — a rare and telli
The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center
The FMCG Marketing Daily — August 13, 2026
In this episode:
• Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform to reach a premium consumer audience.
• The EU's Packaging and Packaging Waste Regulation coming into force is a direct compliance and brand-claims challenge for every FMCG manufacturer expo
The FMCG Marketing Daily | CeraVe tackles tanmaxxing in social series | Mars Bar from 1991 found – | Tesco's latest campaign urges shoppers to
The FMCG Marketing Daily — August 12, 2026
In this episode:
• L'Oréal's CeraVe is using a real Gen Z social trend — tanmaxxing — as a creative hook to shift SPF behaviour, making this a live case study in culture-led brand marketing.
• A viral discovery of a 1991 Mars Bar — 56% larger than the current version — has thrown shrinkflation back into the public spotlight at exactly the wrong
The FMCG Marketing Daily | Nestlé, Danone under scrutiny in Austria | Something big just changed at Beyoncé's | Jif's new campaign reworks logo to
The FMCG Marketing Daily — August 11, 2026
In this episode:
• Two of FMCG's biggest names are facing criminal-level regulatory scrutiny over a product recall in one of Europe's most trust-sensitive categories — infant formula.
• Beyoncé has bought out LVMH's stake in SirDavis whisky, taking full control of the brand at a moment when celebrity spirits ownership is being seriously re-evalu
The FMCG Marketing Daily | Marketing Vanguard at Cannes: AI Is | Your favorite beauty brands are now | Sociable: Snapchat tries to teach brands
The FMCG Marketing Daily — August 09, 2026
In this episode:
• PepsiCo's marketing leadership is publicly framing AI not as a future tool but as the current daily workflow — a signal of how fast the operating model is shifting inside major FMCG organisations.
• Beauty brands are collapsing the distinction between advertising and entertainment content — a strategic shift with direct implic
The FMCG Marketing Daily | Diageo CEO seeks to 'right-size business' | Foot Locker reinforces role in sneaker | Future of Marketing Briefing: Creator agencies
The FMCG Marketing Daily — August 08, 2026
In this episode:
• Diageo's CEO has publicly framed a $1bn savings programme as a strategic repositioning after a period of over-investment — a significant signal about how the world's largest spirits company will allocate marketing resource going forward.
• Foot Locker's CMO-led brand platform relaunch is a live case study in how a legacy retai
The FMCG Marketing Daily | Kraft Heinz pours nearly $100M more | Diageo to nearly double Guinness production | Papa Johns changes CMOs, ramps up
The FMCG Marketing Daily — August 07, 2026
In this episode:
• Kraft Heinz is making a rare, explicit bet that marketing spend — not cost-cutting — is the lever that will reverse its multi-year volume decline.
• New Diageo CEO Dave Lewis has unveiled a sweeping strategic overhaul that bets the company's future on Guinness while carving $1 billion in costs — a portfolio prioritisation deci
The FMCG Marketing Daily | Africa, Asia boost Heineken H1 amid | Private Label Growth Outpaces Brands In | E.l.f. Beauty acquired Rhode for $1
The FMCG Marketing Daily — August 06, 2026
In this episode:
• Heineken's H1 results reveal a stark geographic split that forces a rethink of where premium beer brands should be investing their marketing weight.
• A new IGD study confirms that private label is now outgrowing manufacturer brands across Europe, putting brand equity investment directly in the dock.
• E.l.f. Beauty's first fu
The FMCG Marketing Daily | PepsiCo revs up experiential marketing with | Brazil Beer Division, FIFA World Cup | Jobs at risk across Diageo's distilleries
The FMCG Marketing Daily — August 05, 2026
In this episode:
• PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle.
• AB InBev's Ambev subsidiary posted Q2 volume growth driven by the FIFA World Cup, offering a concrete case study in how FMCG brands convert mega-event investment into measura
The FMCG Marketing Daily | Goldfish Revives Its Iconic Tagline to | United Spirits falls foul of Indian | After Decades, Diageo's Partnership With Moët
The FMCG Marketing Daily — August 04, 2026
In this episode:
• Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without abandoning their core equity.
• India's food regulator has barred sales of certain United Spirits products over flavour compliance failures —
The FMCG Marketing Daily | Huel, Alpro "very complementary", Danone CEO | Nike, Lululemon hit with lawsuits alleging | Unilever moves towards staff agreement ahead
The FMCG Marketing Daily — August 03, 2026
In this episode:
• Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising existing equity.
• Lawsuits against Nike and Lululemon for inflating 'original' prices to manufacture fake discounts are a direct warning sh
The FMCG Marketing Daily | Ex-Pernod Africa exec takes Rémy emerging-markets | /C O R R E C | Future of Marketing Briefing: Media measurement
The FMCG Marketing Daily — August 02, 2026
In this episode:
• Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spirits markets.
• See's Candies is now in its fourth consecutive year of its DOGust campaign — a masterclass in how a heritage confectionery brand builds a seasonal brand ritual with purpose ba
The FMCG Marketing Daily | Snickers' ice cream line seeks help | AB InBev has "more work to | Inside Unilever's 300,000 creator network: the
The FMCG Marketing Daily — August 01, 2026
In this episode:
• Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity — a bold creative stretch test for one of FMCG's most durable brand ideas.
• AB InBev's CEO publicly admitting China remains a structural problem — not just a cyclical blip — is a significant
The FMCG Marketing Daily | Jameson teams with NFL as global | Heineken pilots OpenTable program that rewards | Mondelez feels heat in Europe as
The FMCG Marketing Daily — July 31, 2026
In this episode:
• Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand strategy move worth unpacking.
• Heineken is turning responsible drinking into a tangible consumer reward mechanic via OpenTable — a fresh brand purpose activation that goes well beyond a TV spo
The FMCG Marketing Daily | Degree sweats it out with subway | Reckitt's Emerging Markets Growth Fuels Sales, | Danone Keeps Its Guidance As Q2
The FMCG Marketing Daily — July 30, 2026
In this episode:
• Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter environments into a branded moment.
• Reckitt has beaten Q2 sales forecasts on the back of surging demand in China, India, and emerging markets — signalling where the next phase of FMCG brand gr
The FMCG Marketing Daily | Coca-Cola Sold Nearly 1 Drink Per | Unilever Reports Best Quarterly Volumes In | Popeyes spices up agency roster to
The FMCG Marketing Daily — July 29, 2026
In this episode:
• Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-ground volume at scale.
• Unilever's best volume quarter in over ten years signals that its brand investment and portfolio pruning strategy is now translating into measurable consumer demand.
• Po
The FMCG Marketing Daily | 'It's now all about consistent execution' | Oscar Mayer fetes Wienermobile's 90 years | Cracker Barrel chief executive steps down
The FMCG Marketing Daily — July 28, 2026
In this episode:
• Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery plan — a direct read on where FMCG's biggest food company is placing its brand bets.
• Oscar Mayer is turning a brand icon's 90th anniversary into a cultural moment by partnering with cult bakery Milk Bar — a textbook case in heritage brand ac
The FMCG Marketing Daily | Lifestyle brand Stanley 1913 uses AI | World Cup advertising numbers reflect diversifying | Assisi Pet Care builds on acquisition
The FMCG Marketing Daily — July 27, 2026
In this episode:
• Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whether brand authenticity and human storytelling still command a premium in lifestyle marketing.
• Hard ad-spend data from the 2026 World Cup reveals that brand investment is spreading across a wider range of sports properties — a structural shif
The FMCG Marketing Daily | Ransomware group Anubis claims Fairlife hack | Designing for an Intentional Appetite: winning | Lactalis poised to acquire PDO cheese
The FMCG Marketing Daily — July 26, 2026
In this episode:
• A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and crisis communications squarely in the spotlight for FMCG marketers.
• NielsenIQ data reveals Australian consumers are making deliberate, values-driven FMCG trade-offs — a shift that demands brand managers rethink how they communicate value beyon
The FMCG Marketing Daily | Mondelez VC fund joins Final Boss | Diageo-controlled United Spirits backs fledgling firm | Future of Marketing Briefing: The case
The FMCG Marketing Daily — July 25, 2026
In this episode:
• Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay close to category disruption without cannibalising its core brands.
• Diageo's Indian subsidiary United Spirits has taken a 10.1% stake in start-up Nuvola Spirits, a direct signal of how the
The FMCG Marketing Daily | Did Coca-Cola take the 'fridge cigarette' | McCormick Plans Secondary London Listing After | Hanes embraces risqué marketing in creative
The FMCG Marketing Daily — July 24, 2026
In this episode:
• Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography.
• The post-merger operating structure McCormick is revealing today signals how a newly enlarged FMCG giant plans to manage brand architecture across a vastly expanded portfolio.
• Hanes is
The FMCG Marketing Daily | Mondelez's Mindy Shaltry & Wes Saraceni | Heineken to buy Costa Rican waters | JINRO Unveils First Global Campaign "My
The FMCG Marketing Daily — July 23, 2026
In this episode:
• Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG brands organise around the consumer.
• Heineken's acquisition of RainForest Water signals the brewer is actively building a non-alcohol portfolio beyond beer — a strategic pi
The FMCG Marketing Daily | Kraft Heinz, Disney enter long-term strategic | Zevia taps Cardi B to serve | Diageo Chair Plans Board Shake-Up, FT
The FMCG Marketing Daily — July 22, 2026
In this episode:
• Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers.
• Zevia is using its biggest-ever campaign with Cardi B to force a mainstream conversation about zero-sugar soft drinks — a direct challenge to Coca-Cola and PepsiCo's diet portfolios.
• Di
The FMCG Marketing Daily | Cutwater stirs up hosting simplicity in | Heineken targets Spain's demand for 'premium' | Tracksuit Acquires AI Brand-Monitoring Startup Hall
The FMCG Marketing Daily — July 21, 2026
In this episode:
• AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cocktails as a lifestyle convenience play — a telling signal of how Big Beer is repositioning RTDs beyond the occasion.
• Heineken is launching Cruzcampo 1904 as a dedicated premium sub-brand in Spain, testing whether a heritage local lager can be
The FMCG Marketing Daily | Campaign Trail: Yeti spells out consumer | Future of Marketing Briefing: What World | Sociable: YouTube highlights brand partnerships with
The FMCG Marketing Daily — July 20, 2026
In this episode:
• Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a masterclass in earned attention for premium lifestyle brands.
• The 2026 World Cup has produced a new kind of sports celebrity — one built on direct fan dialogue and social media — forcing FMCG brand
The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the
The FMCG Marketing Daily — July 19, 2026
In this episode:
• Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segment.
• Skechers has consolidated a significant portion of its global media buying with Horizon Global, marking one of the larger independent agency wins in footwear this ye
The FMCG Marketing Daily | Coca-Cola suspends Fairlife production after ransomware | Coffee Mate stirs up summer fling | Walmart reveals soccer fans' World Cup
The FMCG Marketing Daily — July 18, 2026
In this episode:
• A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-line brand management crisis for FMCG companies.
• Nestlé's Coffee Mate is running a social-first summer campaign built around consumer passion and seasonal relevance, offering a live case study
The FMCG Marketing Daily | Ben & Jerry's Foundation says operations | How Dollar Shave Club uses generative | Brown-Forman faces big questions as CEO
The FMCG Marketing Daily — July 17, 2026
In this episode:
• The funding crisis at Ben & Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what happens when brand values lose their financial backing.
• Dollar Shave Club is using generative AI not to cut costs but to accelerate creative experimentation — a chal
The FMCG Marketing Daily | Neutrogena puts science above virality with | UK's CMA Launches Merger Inquiry Into | Spirits veteran to join UK firm
The FMCG Marketing Daily — July 16, 2026
In this episode:
• Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category increasingly defined by TikTok trends.
• The UK competition regulator has opened a formal investigation into Danone's acquisition of Huel, putting one of the most strategic
The FMCG Marketing Daily | New oral care brand Ozen aims | Henkell Freixenet launches RTDs under I | Brands won this season of 'Love
The FMCG Marketing Daily — July 15, 2026
In this episode:
• A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal.
• Henkell Freixenet is extending its mass-market I Heart wine brand into RTDs, betting that its existing brand equity can unlock a fast-growing convenience format.
• Love Island USA's
The FMCG Marketing Daily | Your brand might be invisible to | Renovation works best before it's needed | UK's Cawston Press expands shelf-stable range
The FMCG Marketing Daily — July 14, 2026
In this episode:
• A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand managers cannot ignore.
• New NIQ analysis shows FMCG brands that renovate proactively — before sales decline — dramatically outperform those that renovate reactively, ref
The FMCG Marketing Daily — July 13, 2026
The FMCG Marketing Daily — July 13, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A senior Diageo executive crossing into an independent wine group signals how big-FMCG talent is increasingly flowing toward premium specialist challengers.
• Aéropostale's shift from ads to entertainment-first content for Gen Alpha is a practic
The FMCG Marketing Daily — July 12, 2026
The FMCG Marketing Daily — July 12, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A major French spirits group makes a full acquisition of a Dutch alcohol-free cocktail brand, signalling that no/low alcohol is now a strategic portfolio priority rather than an experimental bet.
• New ad spend estimates reveal Nike and Adidas a
The FMCG Marketing Daily — July 11, 2026
The FMCG Marketing Daily — July 11, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region.
• Unilever is running a 300,000-strong creator network using AI
The FMCG Marketing Daily — July 10, 2026
The FMCG Marketing Daily — July 10, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Mike's Hard Lemonade is pioneering bespoke branded entertainment partnerships on Netflix, signalling a new frontier for FMCG drinks brands beyond traditional TV spots.
• The EU's EmpCo Directive — targeting misleading sustainability claims — is
The FMCG Marketing Daily — July 09, 2026
The FMCG Marketing Daily — July 09, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move.
• PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather th
The FMCG Marketing Daily — July 08, 2026
The FMCG Marketing Daily — July 08, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Mars is doubling down on Twix's 'Two Is More Than One' brand platform with a high-craft comedy campaign that tests whether creative distinctiveness can drive salience in a crowded snacking market.
• Diageo's closure of the Aviation Gin flagship
The FMCG Marketing Daily — July 07, 2026
The FMCG Marketing Daily — July 07, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A formal watchdog complaint accusing major brewers of faking craft credentials puts brand authenticity and origin claims directly in the regulatory crosshairs.
• Pringles' polarising hot dog bun flavour launch is a real-time case study in whethe
The FMCG Marketing Daily — July 06, 2026
The FMCG Marketing Daily — July 06, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A European dairy brand is crossing into beauty-from-within beverages, signalling how FMCG incumbents are blurring category lines to chase functional drink growth.
• New NielsenIQ data commissioned by Ulta Beauty reveals how Gen Alpha's beauty mo
The FMCG Marketing Daily — July 05, 2026
The FMCG Marketing Daily — July 05, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A challenger condiment brand is using the World Cup moment to drive trial and category disruption — a live case study in how smaller FMCG brands can punch above their weight during major sporting events.
• A wave of infant formula recalls linked
The FMCG Marketing Daily — July 04, 2026
The FMCG Marketing Daily — July 04, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Unilever's Marmite has pulled off a live brand name change — temporarily rebranding to 'WeMite' to celebrate England's World Cup progression, making it one of the most reactive FMCG activations of the tournament.
• Tom Holland's non-alcoholic be
The FMCG Marketing Daily — July 03, 2026
The FMCG Marketing Daily — July 03, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Unilever's Dove Men+Care is using a live product reformulation as the campaign itself — turning a technical R&D decision into a consumer-facing brand moment on Strava and social media.
• Nestlé has publicly signalled it will pass falling cof
The FMCG Marketing Daily — July 02, 2026
The FMCG Marketing Daily — July 02, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• The Mazola owner is publicly attributing a shrinking US cooking oil market to ICE immigration enforcement — a stark example of how political and social policy is now a direct driver of FMCG category volume.
• Edrington's falling revenue confirms
The FMCG Marketing Daily — July 01, 2026
The FMCG Marketing Daily — July 01, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Tango is betting that reviving 'You Know When You've Been Tango'd' after a 24-year absence can reconnect a legacy soft drink brand with both nostalgic adults and new younger consumers.
• A French court ruling that Volvic's environmental packagin
The FMCG Marketing Daily — June 30, 2026
The FMCG Marketing Daily — June 30, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Dr. Beckmann is turning a textile waste insight — white clothing is the most landfill-bound colour — into a purpose-led campaign that positions a laundry challenger brand squarely in the sustainability conversation.
• The Honest Company is betti
The FMCG Marketing Daily — June 29, 2026
The FMCG Marketing Daily — June 29, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• SheaMoisture's Silk Press in a Bottle campaign shows how deep consumer listening before launch — not after — is what drives millions of organic views for challenger beauty brands.
• Hard campaign performance data on the Nike vs Adidas World Cup
The FMCG Marketing Daily — June 28, 2026
The FMCG Marketing Daily — June 28, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Heineken's documentary-style campaign work powered LePub Milan to Cannes Lions Agency of the Year, making it a live case study in how FMCG briefs can define agency trajectories.
• Ferrero is exiting private-label ice cream production entirely, s
The FMCG Marketing Daily — June 27, 2026
The FMCG Marketing Daily — June 27, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio.
• Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spani
The FMCG Marketing Daily — June 26, 2026
The FMCG Marketing Daily — June 26, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola's Sprite is launching a hip-hop cultural platform that bets on community debate as a brand-building engine — a distinct strategic move for a carbonated soft drink fighting for relevance with Gen Z.
• Hershey is importing PepsiCo's comm
The FMCG Marketing Daily — June 25, 2026
The FMCG Marketing Daily — June 25, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Mars is launching four US confectionery products without FD&C artificial dyes, a move that signals how regulatory and consumer pressure on synthetic colours is forcing real formulation decisions at major FMCG players.
• Danone has struck aga
The FMCG Marketing Daily — June 24, 2026
The FMCG Marketing Daily — June 24, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Unilever's head of content is publicly rewriting the rulebook on how a major FMCG company thinks about consumer discovery — shifting from campaign bursts to always-on content systems.
• Carlsberg-owned cider brand Somersby launches a provocative
The FMCG Marketing Daily — June 23, 2026
The FMCG Marketing Daily — June 23, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• AB InBev's CMO Marcel Marcondes has used Cannes Lions to publicly map out a decade-long marketing transformation — and the methodology behind it is directly replicable for any FMCG portfolio brand.
• New research reveals a structural tension at
The FMCG Marketing Daily — June 22, 2026
The FMCG Marketing Daily — June 22, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• A new multi-retailer data alliance is about to give FMCG brand managers unprecedented cross-retailer audience targeting — and a glimpse of what retail media looks like when it scales beyond individual grocery silos.
• Co-op's new summer brand pl
The FMCG Marketing Daily — June 21, 2026
The FMCG Marketing Daily — June 21, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• AB InBev's Brahma is using the World Cup to make a bold local brand play in Brazil — a masterclass in how global FMCG brands weaponise cultural specificity during mega-events.
• Diageo's exit from East African Breweries is now one legal hurdle c
The FMCG Marketing Daily — June 20, 2026
The FMCG Marketing Daily — June 20, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• L'Oréal's CMO is betting on a direct OpenAI partnership to win the zero-click search era — and every FMCG brand manager should be watching how a category leader rewires its entire content operation around generative AI.
• Kraft Heinz is reorgani
The FMCG Marketing Daily — June 19, 2026
The FMCG Marketing Daily — June 19, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Nestlé is using KitKat — its highest-profile confectionery brand — to make a very public bet that regenerative sourcing can become a consumer-facing brand claim, not just a sustainability footnote.
• Diageo's CEO Dave Lewis is reportedly pushing
The FMCG Marketing Daily — June 18, 2026
The FMCG Marketing Daily — June 18, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Danone is taking its challenger rival Chobani to court over protein labelling claims — turning a regulatory dispute into a live brand-equity battle in the booming high-protein dairy category.
• With UK campaigners intensifying pressure for an un
The FMCG Marketing Daily — June 17, 2026
The FMCG Marketing Daily — June 17, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• AB InBev is extending two of its biggest global beer brands — Stella Artois and Bud Light — into the fast-growing UK fruit beer segment, signalling a deliberate portfolio play to capture summer occasion drinkers.
• Mondelez CEO Dirk Van de Put h
The FMCG Marketing Daily — June 16, 2026
The FMCG Marketing Daily — June 16, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola is flooding the media landscape with campaigns right before a major media and data account review — and the pattern reveals exactly where the brand is placing its strategic bets.
• KFC has launched a major global rebrand built around i
The FMCG Marketing Daily — June 15, 2026
The FMCG Marketing Daily — June 15, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• FMCG brands selling through Walmart can now directly link their YouTube ad spend to in-store and online sales data — a major shift in how retail media and brand advertising converge.
• A former Kraft Heinz executive taking the helm of a restruct
The FMCG Marketing Daily — June 14, 2026
The FMCG Marketing Daily — June 14, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Sazerac is using a packaging innovation claim to carve out shelf space for Svedka in the crowded vodka RTD category — a distinct move from the Puschkin RTD story already covered.
• A $400 million regulatory dispute between global alcohol giants
The FMCG Marketing Daily — June 13, 2026
The FMCG Marketing Daily — June 13, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Taylors of Harrogate's new campaign by Lucky Generals turns obsessive customer behaviour into brand identity — a textbook challenger move in a category dominated by Nestlé and JDE.
• NielsenIQ's new report shows geopolitical shifts are now direc
The FMCG Marketing Daily — June 12, 2026
The FMCG Marketing Daily — June 12, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• L'Oréal Paris has moved from passive sponsor to active co-creator by embedding its brand into the narrative DNA of a major streaming franchise — a new model for entertainment partnerships.
• Berentzen is using the RTD boom to reposition Puschkin
The FMCG Marketing Daily — June 11, 2026
The FMCG Marketing Daily — June 11, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• The Scotch whisky category is using A-list celebrity partnerships to solve a structural generational relevance problem — and the strategy reveals how legacy spirits brands are rethinking who they market to and how.
• AB InBev has extended its FI
The FMCG Marketing Daily — June 10, 2026
The FMCG Marketing Daily — June 10, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• With the World Cup now live, the defining brand battle of the tournament is how Nike and Adidas are deploying fundamentally different marketing strategies to own the moment.
• A UK advertising watchdog ruling against Beauty Pie's 'clinically pro
The FMCG Marketing Daily — June 09, 2026
The FMCG Marketing Daily — June 09, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Tropicana's decision to refresh creative execution while holding its strategic positioning steady is a rare and instructive case of brand discipline in a category under pressure.
• Rémy Cointreau's strategic pivot to reclaim distribution and tig
The FMCG Marketing Daily — June 08, 2026
The FMCG Marketing Daily — June 08, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola's new World Cup emotional campaign is a distinct creative strategy story — separate from the AI Mourinho execution and the CFO agency review already covered — showing how the brand is activating its official sponsorship through consume
The FMCG Marketing Daily — June 07, 2026
The FMCG Marketing Daily — June 07, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola is launching a global agency review covering media, data and tech — and the CFO's public focus on data matching signals a fundamental shift in how the world's biggest beverage brand is structuring its marketing infrastructure.
• Diageo
The FMCG Marketing Daily — June 06, 2026
The FMCG Marketing Daily — June 06, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Coca-Cola is replacing a live celebrity with an AI clone in a major World Cup campaign — a structural shift in how FMCG giants may manage endorsement risk and cost going forward.
• PepsiCo is making a direct play for India's fast-growing energy
The FMCG Marketing Daily — June 05, 2026
The FMCG Marketing Daily — June 05, 2026
The essential daily briefing for brand managers and marketers in consumer goods.
In today's episode:
• Violife is using social content to directly combat the taste and texture scepticism that has kept dairy-free cheese a niche category — a textbook challenger brand education play.
• Danone's CEO publicly walking away from a category-defining acqu
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