The Colin and Samir Show
Colin and Samir, YouTube creators and podcasters, break down the latest news in the creator economy from a creator's perspective. They have a long history building communities and brands through digital content. New episodes go live every Monday on Spotify and YouTube.
Episodes
CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty
We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effe
CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room
Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge.
In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Insta
CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year
Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today.
Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope Tucker, and Adobe’s Lara Balazs to look at how real brands are catching people's attention by being enter
Markiplier Breaks Down His $50M Movie Live
Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit.
After more than 15 years building one of YouTube's most personal channels, Markiplier put Hollywood on notice with Iron Lung, the horror film he financed, wrote, directed, and starred in. The film pulled in clo
Emergency Pod: The YouTube Kids are taking over Hollywood
This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron Lung ($52M independently). From a 16-year-old YouTuber landing an A24 deal to creators outperforming major studio releases, these stories reveal what happens when internet-native storytellers b
Kareem Rahma: How SubwayTakes Became the New Late Night
Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media lan
Why every creator is making a show
Our thoughts from Brandcast and Google I/O.
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Mark Rober's $60 Million Dollar Experiment
Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of th
Yes Theory and the Art of Making People Care
Most of the internet runs on negativity.
But Yes Theory built a massive audience doing the opposite.
They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone
We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the
Why Sam Altman Spent $100M on 10,000 Viewers
OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman called TPBN's founders "genius marketers," why storytelling is becoming the most valuable skill in tech, why live content is
3 Trends Reshaping the Creator Economy in 2026
The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turning fame into an assembly line, AI video hitting mainstream audiences and getting banned at the same time, and the gamification of literally everything — from war to the Oscars. Plus, why the backlash
YouTube, Meta and the case of the Infinite Scroll
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For years, platforms have operated under one assumption:
They aren’t responsible for what happens on their apps.
This case challenges that.
A jury found YouTube and Meta negligent not for the content on their platforms, but for how those platforms are designed.
In this episode, we explore the case, the legal shift it represents, and why it may mark
He Built an AI Podcast and It Became the #1 Show.
This episode isn’t about AI tools.
It’s about what happens when content makes itself.
Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No production team. It became the #1 podcast in the UK, beating ABC News, the BBC, and Audible — and he was doing about 5% of the work.
In this episode, Samir sits down with Adam to break down exactly ho
Who Is Actually Making Money in the Creator Economy?
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The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a year. So where is all the money actually going?
In this episode, Colin and Samir break down the economics behind the creator economy — and why so much of the money is concentrating at the t
How Markiplier’s $50M Movie Changed Hollywood Forever
Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood.
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AI Slop and the End of the 'Human' Internet
In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view monkey channels to unhinged AI VTubers making $400,000 a month.
As AI becomes indistinguishable from human creators, we discuss the looming threat to authenticity and the individual creator. We break
Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers
Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline.
In this episode, we break down what this deal actually is (and what it isn’t). Why Netflix didn’t ask for a pilot. Why Salish, not a show, was the bet. And what it means when a streaming platform starts backing creators the way Hollywood used to back ta
How TBPN Built the Luxury Brand of the Creator Economy
In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media.
TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audi
The Art of Reinvention on YouTube - ft Speeed
James Pumphrey and Jesse Wood helped build Donut Media into one of the most influential YouTube brands of the last decade. Then they walked away and started over.
In this episode, they join us to break down what they learned building inside a YouTube incubator, what changes when a channel becomes a company, and what they’re applying now as the co-founders of Speeed.
We dive into the structur
The Creator Economy’s Abundance Crisis
We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed.
And one idea kept coming up over and over again:
We’ve officially entered the era of abundance.
There is more good content, more creators, and more competition for attention than ever before. Streamers are
Our 2026 Creator Economy Predictions
In this episode, we break down our 2026 creator economy predictions and debate what we’re in and out on. From video podcasts and AI-generated content to creators working with streamers, the rise of IRL events, and how attention is changing online.
We talk about why loyalty to creators is breaking, why summarization and AI tools are reshaping how people consume content, and why entertainment and p
Instagram on TV, YouTubers on Netflix, Disney on AI
Instagram is coming to your TV. YouTube creators are showing up on Netflix and Hulu. And Disney just invested $1 billion into OpenAI.
In this episode, we break down three headlines that point to the same shift: the living room is becoming the most important screen in the creator economy.
We unpack what Instagram’s new TV app actually signals, why creator content is increasingly being syndicated
Gambling, Creators, and the Future of Trust Online
Something strange is happening in media: you can now bet on everything.
News events. Celebrity relationships. Short-form views. Even what MrBeast might say in his next video.
In this episode, we unpack the rise of prediction markets like Kalshi and why they’re suddenly being plugged into major media companies, and into creator culture.
We explore how this shift changes incentives, rewrites the ru
Why the Future of Creator Businesses Is Offline
Something big is happening in the creator world: creators are turning their online audiences into real-world destinations. From tours to immersive pop-ups, we’re entering the Experience Economy — a shift that resembles the early days of Disney. In this episode, we talk about why creators are moving offline, what it says about the volatility of digital media, and where the creator business model is
Why Netflix Is Stealing Podcasts from YouTube
Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube.
We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compet
How Instagram Became the Center of the Universe
Today on The Colin and Samir Show we break down how Instagram became the center of the creator universe in 2025.
We explain why Instagram is now the first app people open, how it “owns the phone screen,” and why the DM has become the most powerful way to share and grow. We also talk through revenue on Instagram and what we're seeing on the platform.
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How Extreme Birdwatching on YouTube could redefine Hollywood.
Today on The Colin and Samir Show we speak with filmmaker Owen Reiser. When he realized his work in nature documentaries was drying up, he decided to make his own. The result was Listers , a two-hour birdwatching documentary he made with his brother. It cost him $16,000 and he uploaded straight to YouTube with the ads turned off. It reached millions of people, built a community around his work, a
The Business of Email: How Substack Changed Everything
You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge.
In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an
Adam Faze: How TikTok Reinvented the TV Pilot
Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video era, what it takes to turn a 90-second TikTok into an ongoing series, and why he believes TikTok is rep
Ai Video and the Future of the Creator Economy
In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what comes next.
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LIVE: Casey Neistat Unfiltered on Modern YouTube
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Casey Neistat unfiltered on the state of modern YouTube from our event Press Publish NYC.
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LIVE: How Diary of a CEO became YouTube's #1 Show
At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy.
Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions.
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The Highly Addictive World of Chinese Micro-Dramas
On this episode of the Colin and Samir Show, we break down the microdramas, the 1-minute movies that are making billions.
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Inside Michelle Khare's Most Dangerous Video
YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled it off, the team behind the scenes, and what it’s like to build an independent media company from the ground up. Michelle also opens up about her failed Emmy campaign, the line between YouTube and Hol
Masterclass: The YouTube Playbook in 37 Minutes
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We've asked 100s of professional YouTubers this question: How do you stand out on YouTube? We pulled out 37 minutes of the best advice from The Colin and Samir Show.
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Josh Johnson on Building a Comedy Career on YouTube vs Netflix
Comedian Josh Johnson is doing something almost no one else in stand-up is doing: releasing a new set every single week on YouTube. In this episode, we talk with Josh about how he’s built a 350M-view channel without Netflix or HBO, why stand-up comedians are some of the best observers of the human condition, and what creators can learn from the way he writes, performs, and publishes at such a rele
Is YouTube Turning Into Reality TV?
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In this solo episode, Samir breaks down the rise of Jubilee’s Surrounded series—and why the latest episode left him uneasy. He explores the line between conversation and spectacle, and what it means for the future of YouTube content.
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The Future of Attention, Human Connection & the Internet with Mustafa Suleyman
In this episode, Colin and Samir sit down with Mustafa Suleyman, CEO of Microsoft AI and co-founder of DeepMind, for a conversation about the future of artificial intelligence and what it means for creators, culture, and the future of the internet.
Mustafa shares how his journey from running a juice stand in Camden Market to building one of the world’s leading AI companies has shaped his view of
Nick DiGiovanni: From Harvard Dropout to YouTube's most watched Chef
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Nick DiGiovanni is one of the biggest food creators on the internet — and creators in every genre can learn a lot from his journey. On this episode of The Colin and Samir Show, we talk with Nick about how he went from studying at Harvard to building a global audience by making cooking fun, fast, and entertaining. We dive into ho
Inside Ryan Trahan’s 50-Day YouTube Marathon
In this episode, we catch up with Ryan Trahan midway through 50 States in 50 Days—his most ambitious YouTube series yet. Ryan breaks down how he's producing 20–30 minute daily videos while traveling to a new state every day, all to raise money for St. Jude (over $3.6M so far). We talk about building repeatable formats, interactive storytelling, and why this feels like YouTube’s version of “waterco
Twitch CEO Dan Clancy : Why live streamers are driving culture in 2025
In this episode of the Colin and Samir Show, we talk to Twitch CEO Dan Clancy about the platform’s unique place in internet culture, the creator economy, and the future of livestreaming. Dan shares why Twitch isn’t trying to compete with YouTube, how the platform supports community-driven creators, and what really happened with those exclusive Twitch contracts.
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The Viral Expert: Anthpo
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YouTuber Anthony Potero aka Anthpo is one of the brightest minds when it comes to storytelling on the internet. He's responsible for the Timothee Chalamet Lookalike Contest, Cheeseball Man, and Kid with Crocs
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How $1 Trillion in Ad Spend Is Shifting Toward Creators
We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to
How Corridor Crew Made One of the Internet’s Favorite Shows
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On this episode of The Colin and Samir Show, we sit down with Niko Pueringer—co-founder of Corridor Crew, the minds behind VFX Artists React, one of YouTube’s longest-running and most beloved formats. With over 16 million subscribers across their channels, Corridor has cracked the code on how to blend filmmaking, format creation, and internet culture.
3 Creator Economy Trends Shaping the Future
Subscribe to the Publish Press to find out about Press Publish NYC. In this episode we're going to be breaking down the 3 Trends shaping the Creator Economy in 2025.
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Walking Away From 15 Million YouTube Subscribers
Today on The Colin & Samir Show we're dissecting Luke Nichols (Outdoor Boys) decision to walk away from 15 million YouTube subscribers at the peak of his career. Then we give our takeways from last weeks YouTube Brandcast event, helping to make sense of where YouTube is heading as a platform.
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Reid Hoffman (LinkedIn Founder) on the Future of AI in Storytelling
On this episode of the Colin and Samir Show, we speak with Reid Hoffman — LinkedIn founder, OpenAI investor, and now one of the first people to launch an AI version of himself.
We interview both Reid AI and the real Reid to explore what AI means for the future of storytelling. We dive into the biggest questions facing creators today: Will AI help us scale or replace us? What happens to trust in a
Hollywood is Broken. Can YouTubers Fix it?
This week on the Colin and Samir Show, we explore the Creator Camp Film Festival—a new experiment in creator-led cinema organized by Max Reisinger. Creator Camp is building a new economic model for film that bypasses Hollywood gatekeepers.
We also talk with Max about the challenges of monetizing art on the internet, the evolving relationship between creators and studios, and what it might look l
The Secret Strategist Behind The Biggest YouTubers
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This week on The Colin and Samir Show, we sit down with YouTube strategist Paddy Galloway — the mind behind 10 billion views annually on YouTube.
Paddy shares behind-the-scenes insights on how top-performing videos come to life, what separates average uploads from breakout hits, and the exact frameworks that are helping small c
Mark Zuckerberg on the future of Facebook, Creators, and Dead Internet Theory
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Why YouTube is obsessed with the Emmys
On this episode of the Colin and Samir Show, we talk about YouTube's push for creators to win Emmys, answer questions from the audience, including how to find an "internship" to get experience as a creator, and share takeaways from SXSW.
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How Johnny Harris Changed The News Forever
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On this episode of The Colin and Samir Show, we sit down with Johnny and Iz Harris to talk about the future of news on YouTube. Johnny and Iz explain their mission to provide context-driven news with their company New Press, the evolution of Johnny's YouTube channel, and the business model for journa
The Death of the Follower & the Future of Creativity on the Internet: Patreon CEO Jack Conte
On the episode of The Colin and Samir Show, Patreon CEO Jack Conte joins us to share his advice for creators in 2025. We dive into the evolution of the internet from the follower model to the "For You" era, the impact of short-form content, and what it means for creators trying to build sustainable businesses.
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Lessons in Creativity from Kevin Hart, Beast Games and Adam Grant
In this episode, we break down key insights from Spotter Summit, including Kevin Hart’s top advice for creators, what creators can take from Beast Games, and major trends shaping 2025.
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An Unfiltered Conversation with Pokimane
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In this episode with Pokimane, we dive into her early days on Twitch, the business moves that shaped her career, and the challenges of being both a creator and entrepreneur. Pokimane shares insights on diversifying income streams, launching a snack brand, handling internet drama, and navigating the evolution of live streaming.
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We interviewed the CEO of Snapchat
On this episode of The Colin and Samir Show, we sit down with Snapchat founder and CEO, Evan Spiegel, for a deep dive into the evolution of social media, the future of technology, and the role of Snapchat in the creator economy.
Evan shares his insights on the future of wearables like Spectacles, the TikTok ban, how social media shapes culture and politics, what it takes to build a product that
MrBeast Reflects on Beast Games, Feastables, and the State of YouTube
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In our fifth interview with Jimmy Donaldson, we break down MrBeast's biggest year yet.
From launching the most expensive unscripted reality show of all time—Beast Games on Prime Video—to scaling Feastables, and pushing the limits of YouTube, Jimmy opens up about the challenges of such fast-paced growth. In the interview,
Buying and Selling 2025 Creator Economy Trends
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An Honest Conversation with Linus Tech Tips
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Today we're joined by Linus Sebastian, founder of Linus Tech Tips and Linus Media Group. He has been a staple in the YouTube tech scene for 16 years. What began as a corporate task creating videos for a computer store has evolved into a media empire with 16 million subscribers. Linus shared the highs and lo
Jake Shane: from TikTok to Hollywood
On this episode of The Colin and Samir Show, we interview internet personality Jake Shane about his success on TikTok, bringing his short-form audience to YouTube, and what's next for Jake Shane.
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Spotify CEO Daniel Ek on the Future of Podcasts
On this episode the Colin and Samir Show, we sit down with Spotify CEO and Founder Daniel Ek. We talk through Spotify's recent announcements on podcast monetization, discovery and data, and Daniel's vision for the future of video on Spotify.
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Dude Perfect on their path to Billion-Dollar YouTube Brand
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In this episode of The Colin and Samir Show, we sit down with the creators of Dude Perfect to explore their $100M raise, their ambitious plans to scale, and why they turned down a full buyout. From hiring their first CEO to building new ventures like Dude Perfect World and their family-friendly app, the team reve
How YouTube Podcasts Decided the 2024 Election
A media analysis and discussion about the 2024 U.S. Election largely being called "The Podcast Election."
00:00 Trump vs Harris, by the numbers
05:02 Available Time Spent is the key
07:43 Media Comparison, Trump vs Harris
11:16 How Media & Politics Have Evolved
13:43 Presidential Podcast Teams
16:49 What's Next?
23:44 Takeaways for Creators
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Dr. Peter Attia on How to Increase Creativity and Prevent YouTube Burnout
In this episode of The Colin and Samir Show, we sit down with Dr. Peter Attia to cover the science behind creativity and the strategies to prevent burnout on YouTube. Dr. Attia shares actionable steps like setting boundaries to protect your personal time, using exercise to regulate dopamine levels, and establishing small, sustainable habits that support long-term health and productivity for creato
Good Good Golf: The YouTubers Saving the Golf Industry
In this episode of "The Colin and Samir Show," Good Good Golf members Garrett, Colin, and Max discuss starting Good Good, why golf is growing in popularity on YouTube and how they've built a successful apparel company.
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The Future of Creativity with Scott Belsky, Adobe Chief Strategy Officer
On this episode of The Colin and Samir Show, we sit down with Scott Belsky, Chief Strategy Officer at Adobe and founder of Behance, to dive into the future of creativity in the age of AI. Scott shares his insights on how technology is reshaping creative work, shifting the focus from how to do things to what to create. We explore topics like the rise of creative confidence, the development of taste
Are we too easy on AI?
On this episode of Creator Support, Colin and Samir answer questions about video podcast thumbnails, their latest video and what's happening in the creator economy.
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We Predict the Future of YouTube
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What will YouTube look like in 2050? We took what we learned from YouTube CEO Neal Mohan, top creators and Mark Zuckerberg to predict the future of YouTube.
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We interviewed the YouTuber taking down Netflix: Kinigra Deon
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On this episode of The Colin and Samir Show, we interview scripted content creator Kinigra Deon. Kinigra is building a YouTube channel that rivals Netflix, with three TV-length episodes published every week. In the conversation, we talk about how Kinigra got her start, building an entertainment studio in Alaba
How Cleo Abram Dominated YouTube in 1 Year
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Colin and Samir interview Cleo Abram about her rise on YouTube, her show Huge If True and where she finds ideas for her videos. Cleo is a former Vox journalist that left to go independent and make her show on YouTube. Huge If True is an optimistic show about science and technology.
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VidSummit Takeaways, Colin and Samir Growing Pains, and Dax Shepard's $80M Deal
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On this episode of the show, we're sharing takeaways from VidSummit 2024 and thoughts Armchair Expert's new YouTube channel.
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Scott Galloway's No Bullsh*t Business Advice for Creative People
Today on the Colin and Samir Show, we interview Scott Galloway. Scott is an entrepreneur, speaker, creator and marketing professor that we've admired for a long time. In this episode, we hear Scott's thoughts on the creator economy, his career advice for young people, predictions for the advertising industry, and more.
00:00 Intro
3:21 Why you should become a YouTuber in 2024
06:26 How Scott Gal
Ronaldo joins YouTube, AI scraping on YouTube and the 25 most influential creators
Today on the Colin and Samir Show, we discuss recent headlines in the creator economy.
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A Brutally Honest Conversation about 100 Thieves
Today on the show, we interview Courage and Nadeshot from 100 Thieves about the company, the future of esports and gaming.
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How YouTube accidentally beat Netflix
Today we chat with Hollywood showrunner Scott Gimple about the battle between YouTube and Netflix.
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A Hollywood Showrunner’s POV on YouTube
This week, we interview Hollywood showrunner Scott Gimple in an audio-exclusive interview.
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Why Rhett and Link are Making a TV Show (On Their Own Terms)
On February 6, comedy duo Rhett and Link uploaded a video titled "We're Done."
After a decade-plus of trying to pitch film projects to traditional Hollywood studios, they announced that they're opting instead to produce a TV-style show with the team they've built at Mythical...and distribute it directly through their YouTube channel.
A couple weeks later, Publish Press writer Nate Graber-Lipperm
13 Years of YouTube Knowledge in 46 Minutes
We've been building YouTube channels together for over 13 years. Today, we break down how we'd start a channel from scratch.
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AI companies are stealing from YouTubers
Today on The Colin and Samir Show, we break down the story about companies like Apple using data from YouTube videos to train AI, and answer Creator Support questions.
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The Fast Approaching Death of Hot Ones
On this episode of The Colin and Samir Show, we break down why BuzzFeed is trying — and failing — to sell Hot Ones for $70 million.
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