Tomorrow's Bites with Andrés and Sjacco
Food is a problem and this podcast is full of solutions. The food entrepreneurs fixing it are building the most interesting companies in the world. Tomorrow's Bites, hosted by Andrés and Sjacco, gets inside the playbooks of the founders, farmers, investors and operators scaling food businesses that actually matter, and shaping what ends up on tomorrow's plate. If you're building a food startup, working in the food industry, or just hungry to learn from the people reshaping it, this podcast is for you.
Episodes
Why Blockchain Is Going To Change Agriculture and Food Businesses Forever - with Neil Smith, Co-Founder of Grow
The farmer knows more about your food than anyone. But he doesn't own a single byte of data about it. Someone else does and they're not sharing the value back.In this episode of Tomorrow's Bites, we sit down with Neil Smith, co-founder of Grow, to unpack one of the most counterintuitive arguments in food right now: that blockchain, the technology most people associate with crypto specu
Building in Public #8: How To Secure Funding As A Food Startup In Your First Year - With Andres Jara Co-Founder Of Favamole
Most food startups run out of money before they run out of ideas. The ones that don't share one thing in common: they started planting before they were hungry.In this Build in Public episode of Tomorrow's Bites, Andres Jara is back with a month that took him from securing funding in the Netherlands to speaking on stage at a regenerative agriculture summit in Colombia, and seeing his father
Innocent: He Went to Uganda's Villages And 500 Conversations Later, He Built a Business Farmers Actually Want with Innocent (Olur) Ociti founder Kicente EcoLogic
What if the only way to build a business farmers actually want is to shut up, sit down, and have 500 conversations first?In this episode of Tomorrow's Bites, we sit down with Innocent Ociti, founder of Kicente EcoLogic in Uganda a former humanitarian worker who left the offices of UNDP to go village by village, garden by garden, learning what smallholder farmers actually need. Not what they say in
The Part Listeners Didn't Skip: The Food Content Strategy that got Wendy The Food Scientist +600K Followers - from our conversation with Wendy Luong
Seven months of daily posting lead her to a burnout for only 5,000 followers. Most people would quit. Wendy Luong didn't; she just stopped copying others and started being herself: A food scientist with a Chinese mom and a lab full of ideas. That shift changed everything. One video about boiling tofu, combining science and her mother's wisdom, brought her 100,000 followers overnight. With
Honey and Bunny: How Food Designers Help Food Founders To Think Beyond The Ordinary— with Martin Hablesreiter and Sonja Stummerer, Food Designers.
Most food founders obsess over ingredients and market fit. But they barely wonder about why food looks the way it looks.In this episode of Tomorrow's Bites, we sit down with Martin Hablesreiter and Sonja Stummerer, the Austrian duo behind Honey and Bunny, to challenge everything food founders think they know about why people actually eat what they eat. They are architects turned food designers
The Part Listeners Didn't Skip: Why Your First Product Should Look Cheap and Ugly - from our conversation with the Co-Founder of Collie, Daniel Reisman
What if the ugliest product in the room turned out to be the most revolutionary? Most founders wait until things look polished before showing them to the world. Daniel Reisman did the opposite: he strapped a phone to a cow's neck, turned on vibration mode, and started a farming revolution. His co-founder Chris built a black box full of spaghetti wires, handed it to a skeptical farmer, and pushed a
Maarten: How Staying Small Can Change Everything, Maarten's Model for Local-First On A Global Scale with Maarten Klop from Grounded
What if the key to changing the global food system is refusing to think globally?In this episode of Tomorrow's Bites, we sit down with Maarten Klop, co-founder of Grounded & Amped and community organizer behind some of the most quietly radical food and regenerative projects in the Netherlands. Maarten doesn't build empires, he builds roots. Starting with a festival on a military fortre
Build In Public #7: “Our Office Burned Down, Here's What It Really Means to FavaMole” With Andres Jara Co-Founder Of Favamole
What do you do when a fire burns down your office and takes your brand story with it?In this episode of Tomorrow's Bites, we check back in with Andres Jara, Co-founder of Favamole, for another raw and unfiltered building-in-public update. Just one day after our last recording, a fire tore through Kitchen Republic, the shared workspace where Andres and dozens of other founders were building the
Mustafa: How Forgotten Crops Could Fix the Food System & Why Nobody Is Growing Them Yet — with Mustafa Durgun, Founder of Sovereign Yields Initiative
We grow fewer than 20 crops to feed 8 billion people. Meanwhile, thousands of nutritious, climate-resilient crops are sitting in the ground: forgotten, stigmatized, and completely ignored by the market. Why?In this episode of Tomorrow's Bites, we sit down with Mustafa Durgun, founder of the Sovereign Yields Initiative, to expose one of the most overlooked blind spots in our food system: the cr
The Part Listeners Didn't Skip: Why Thinking 1,000 Years Ahead Changes Everything in Farming - from our conversation with Initiator of the 1000 Years Vision Movement, Peter Michel Heilmann
What would change if farmers stopped planning for the next season and started planning for the next 1,000 years?Most agricultural systems are built around short-term yields, annual revenues, and immediate survival. But what if the real question is not how to grow more next year, but how to protect and regenerate land for generations to come?With Peter Michel Heilmann, initiator of the 1,000 Year V
Hana: Why Most Health Food Brands Fail And What Greenhouse Did Differently With Hana James Co-Founder of Greenhouse
Most health brands don’t fail because they lack good intentions.They fail because good intentions aren’t enough.In this episode of Tomorrow’s Bites, we sit down with Hana James, co-founder of Greenhouse, to unpack what it really takes to build a health food brand that lasts more than a trend cycle.Hana didn’t start in business. She was on track to become a doctor. But during that journey, she real
Build In Public #6: What Does Running the Company Alone for a Month Teach You About Your Co-Founder? - with Andres Jara Co-founder Favamole
GO FUND ME TO HELP FAVAMOLE AFTER THE FIRE: https://www.gofundme.com/f/from-fire-to-regeneration-support-favamole/cl/What if the best thing your co-founder ever did for your company was go on holiday?In this Build in Public episode of Tomorrow's Bites, Andres Jara returns with a month that threw everything at him at once: two accelerator demo days, new funding, a Finnish retailer landing in hi
Nita: Why Kitchens Won't Buy Your Sustainable Vegetables & What Nimble Is Doing About It — with Co-Founder of Nimble, Nita van Dam
Most sustainable food startups think the hardest part is growing better vegetables. But you hit the real wall the moment you need to get those vegetables into kitchens.In this episode of Tomorrow's Bites, we sit down with Nita van Dam, co-founder of Nimble, to unpack why the gap between nature-inclusive farmers and professional kitchens is wider and stranger than most people think.Nita didn
The Part Listeners Didn't Skip: How One Honest Conversation Led to a €250K Investment - from our conversation with Co-Founder of Favamole, Andrés Jara
How do you actually find the right investor?Many founders believe it starts with the perfect pitch deck, the right numbers, and a polished presentation. But sometimes, the real connection happens somewhere else entirely.In this short episode, Andres Jara, co-founder of Favamole, shares how a simple and honest conversation at a regenerative agriculture conference led to a €250K investment.Instead o
Jan Dirk: How One Farmer Built a Regenerative Cheese Empire with Jan Dirk van de Voort farmer Remeker
Jan Dirk did something almost unthinkable in Dutch agriculture: he stepped out of the conventional dairy system, reduced his herd, stopped using antibiotics, kept horns on his cows, rebuilt his barn, and committed to raw milk cheese, all while others scaled up.The result? An award-winning regenerative cheese brand built on soil health, biodiversity, and deep observation, not industrial efficiency.
Build In Public #5: How to Avoid Burnout While Fundraising and Scaling with Andres Jara Co-founder Favamole
What happens when the dream you’re building starts building pressure back on you?In this raw and honest Build in Public episode, Andres shares what most founders don’t talk about: the silent stress of fundraising, due diligence, grant deadlines, sales targets, and scaling, all at the same time. From applying to a €3.9M subsidy to juggling investor conversations and major wholesaler pitches, the st
Elspeth Hay: What Is the Food System Story & Why Should We Eat More Trees?
What if the biggest food source in your neighborhood is literally falling on the ground, but you can't even see it?In this episode of Tomorrow’s Bites, we sit down with Elspeth Hay, author of Feed Us With Trees, to unpack one of the most overlooked truths in our food system: for thousands of years, humans across the Northern Hemisphere relied on nuts like acorns as staple foods, and then we st
The Part Listeners Didn't Skip: Why This Coffee Startup Failed in B2C but Won in B2B - from our conversation with CEO of Slow Coffee, Sebastian Nielsen
Why did selling sustainable coffee directly to consumers fall flat, while selling it to businesses unlocked real traction?This short dives into a hard lesson many impact startups learn too late. Good values do not automatically translate into consumer demand. Awareness does not equal willingness to pay.With Sebastian Nielsen from Slow Coffee, we unpack why the B2C story struggled. The education bu
Evelien Moriau: Building a Habit-Changing App Fighting Food Waste & Crowdsourcing Supermarket Data - With Founder Ostras Evelien Moriau
What if the biggest reason we waste food isn’t laziness, but lack of transparency?In this episode of Tomorrow’s Bites, we sit down with Evelien Moriau, founder of Ostras, a startup that’s turning everyday grocery shopping into a data-powered tool to fight food waste, save money, and change consumer habits at scale.After years in consulting, Evelien made the leap into entrepreneurship with a simple
Build In Public #4: What Really Changes After You’ve “Made It Through” The First Year with Andres Jara Co-founder Favamole
"If you don’t sell, the mission dies."It’s a sentence most impact-driven founders avoid saying out loud, but year two has a way of forcing honesty.In this Build in Public episode of Tomorrow’s Bites, we sit down again with Andres Jara, co-founder of Favamole, to unpack the unfiltered reality of building a food startup beyond the hype of year one. The vision is still alive. The mission st
Rudolph: His Fight To Feed Lebanon, Reinventing The Cheese Industry with a Snack, and How To Launch 300+ Organic Products - with Founder of Agreen and 2XPND, Rudolph Elias
What do you build when your country collapses, and doing nothing isn’t an option?In this episode of Tomorrow’s Bites, we sit down with Rudolph Elias, founder of Agreen and 2XPND, to unpack one of the most intense and unconventional food entrepreneurship journeys we’ve ever recorded.When Lebanese farmers were throwing apples onto the streets because they couldn’t sell them, Rudolph started building
The Part Listeners Didn't Skip: Why Plant-Based Marketing Failed and How This Startup Came Through It - from our conversation with Co-Founder of The Change Starts, Tim Dekens
What happens when the trends disappear?Tim Dekens, founder of The Change Starts, shares how his brand went from riding the peak of the plant-based wave to rebuilding its identity beyond labels. In the early days, bold content featuring elite plant-based athletes gave the brand rapid traction. But when public interest shifted, the message no longer landed.That’s when the real work began. Tim explai
Sergey: How Do You Sell Ritual Tea in a World That Only Wants Convenience? with Sergey Shevelev, Founder Moychay International
How to sell ritual tea in a world that only wants convenience?In this episode of Tomorrow’s Bites, we sit down with Sergey, a curious nomad who went from underground DJ culture to building one of Europe’s most ambitious tea movements. After spending years traveling deep into China, learning the language, living with farmers, and sourcing from abandoned plantations and ancient wild tea trees, Serge
New Year's Special: 12 Unique Lessons From a Year Talking With the People Reinventing AgriFood
What actually changes when you spend a full year talking to the people trying to fix the food system?In this New Year’s special episode of Tomorrow’s Bites, Andres and Sjacco sit down for their final conversation of the year to reflect, honestly and openly, on what 12 months of deep conversations with founders, farmers, scientists, and system-changers have taught them.This isn’t a highlight reel.
Build In Public #3: What If Your Marketing Strategy Isn’t What Consumers Actually Want? - with Andres Jara Co-founder Favamole & Elise Bijkerk Marketing & Food Transition Expert
What if the biggest risk for your startup isn’t product, funding, or scaling, but talking about the wrong thing?In this Build in Public episode of Tomorrow’s Bites, we zoom in on one of the most uncomfortable (and crucial) questions founders avoid for too long:Are people actually waiting for what you’re building?To unpack this, we bring in Elise Bijkerk, a marketing and food transition expert with
Kamogelo Thumankwe: 75% of Crop Diversity Is Already Lost & This African Superfood Brand Wants To Stop it.
What if the real food crisis isn’t calories, but diversity?In just the last century, we’ve lost 75% of global crop diversity, and today 90% of our food comes from just 15 plants. The rest? Slowly disappearing from fields, diets, and cultures.In this episode of Tomorrow’s Bites, we sit down with Kamogelo Thumankwe, founder of Tsarona, an African superfood brand with a mission that goes far beyond n
The Part Listeners Didn't Skip: Why the Best Vanilla Might No Longer Come from Madagascar - from our conversation with Godfrey Kiwumulo
Vanilla is one of the most complex and labor-intensive crops on the planet.Each flower is pollinated by hand. Each pod takes months to cure. And for decades, Madagascar has dominated the market.But what if the best vanilla of tomorrow comes from somewhere else?In this short episode, we talk with Godfrey Kiwumulo, founder of Vanilla Point in Uganda, about why his country might be the next global ho
Dr. Caspar Krampe: The Complex Agrifood Systems & the War Between Goliaths and the Startups - with Assistant Professor Wageningen University & Co-founder VGreens Caspar Krampe
What if the real battle for our food future isn’t in the fields, but in the market system itself?In this episode of Tomorrow’s Bites, we sit down with Dr. Caspar Krampe, Assistant Professor at Wageningen University and co-founder of VGreens, to unpack the hidden dynamics shaping today’s agrifood industry. From the struggle between big corporations and startups, Caspar reveals why change in food sy
The Part Listeners Didn´t Skip: What Food Impact Brands Get Wrong About Marketing - from our conversation with OlvLimits Co-Founder, Roos Roelofs
Many purpose-driven food brands are rich in values, but struggle to connect with customers.In this episode, Roos Roelofs, founder of OlvLimits and regenerative olive farmer, shares how she had to shift her communication approach.At first, she focused on scientific facts and sustainability data. But she quickly realized: data doesn’t sell olive oil. Emotions do.Now, Roos leads with storytelling.In
Herb Young: Big Ag never told me this..- with Founder of Squeeze Citrus and Ex-Bayer, Herb Young
What if you spent 38 years developing pesticides, only to later realize the industry never told you the full story?That’s exactly what happened to Herb Young, a retired plant pathologist who spent nearly four decades in industrial agriculture before discovering the science Big Ag had ignored all along: soil health, microbes, and nutrient density.In this episode of Tomorrow’s Bites, Herb shares his
Build in Public #2: Did Favamole get listed in another wholesaler? – With Andres Jara, Co-Founder of Favamole
What if you could follow a startup’s evolution in real time, as it happens?Welcome back to Build in Public, the monthly Tomorrow’s Bites series where we sit down with Andres Jara, co-founder of Favamole, to document the highs, lows, and lessons of building a food startup from the ground up.In this second episode (recorded in Barcelona) Andres reflects on a month of tension, focus, and growth. From
He Made the First Alcohol-Free Beer in the UK And Now Reinvents Asian Snacks - With Steve D Sailopal Co-Founder Curry Smugglers #97
What do you do after creating the UK’s first alcohol-free beer?If you’re Steve, you take your creativity, your culture, and a few family recipes, and you turn them into the world’s first Asian snacks sold in beer cans.In this episode of Tomorrow’s Bites, we sit down with Steve, co-founder of Curry Smugglers, to explore his journey from the fashion industry to brewing and now to reinventing an enti
The Part Listeners Didn´t Skip: What AgTech Startups Get Wrong About Regenerative Agriculture - from our conversation with regenerative farmer Thomas Gent
Most agtech startups want to help farmers.But many miss a fundamental truth.Technology doesn’t move at the same pace as nature, and innovation that works in theory often fails in the field.In this short episode, Thomas Gent, regenerative farmer and founder of Gentle Farming, shares what most startups overlook when trying to support sustainable agriculture.→ The mismatch between tech expectations a
Food Scientist with +500K Followers Shares Her Most Impactful Personal Branding Lessons - with Wendy Luong (Wendy The Food Scientist)
What does it take to turn your expertise into influence, and your passion into a movement?In this episode of Tomorrow’s Bites, we sit down with Wendy, a food scientist turned content creator who’s built a community of over 500,000 followers by blending science, storytelling, and creativity. From developing plant-based baking mixes to going viral with tofu recipes, Wendy shares how she built a pers
Build in Public: What if you could follow a startup’s evolution? – With Andres Jara, Co-Founder of Favamole
What if you could follow a startup’s evolution, not through press releases, but in real time, as it happens?Welcome to Build in Public, a new series from Tomorrow’s Bites where we sit down every month with Andres Jara, co-founder of Favamole, to document what it really takes to grow a food startup from the inside out.In this first episode, Andres joins Sjacco and Andres to reflect on Favamole’s la
How 5 Students Turned Seaweed Goo Into a Scalable Solution For Indoor Farming - With The Winners Of WUR Student Challenges The HAB Special Edition WUR
What if the next big climate solution didn’t come from a lab or a boardroom, but from a student space farming challenge?That’s exactly what happened to Morgan and Feodor, two students from Wageningen University who joined forces with others to rethink food for astronauts, and ended up creating a breakthrough that could change farming here on Earth.Their idea, AstroGel, is a biodegradable, seaweed-
The Part Listeners Didn't Skip: What Every Startup Learns When Their First Business Model Doesn’t Scale - from our conversation with co-founder of Tälist, Pia Voltz
What if your first idea... isn't the right one?That’s exactly what happened to Tälist, the alt-protein recruitment company co-founded by Pia Voltz.After dozens of interviews with founders and ecosystem players, Pia and her team realized the real bottleneck in food innovation wasn’t product development—it was people.Tälist first launched as a boutique executive search firm.But it quickly hit a
What Can Space Farming Teach Us About Feeding People On Earth? - With Charlotte Pouwels from EUSPA & Bart van Meurs Division Q a Special WUR Edition
What if the innovations designed to feed astronauts on Mars could solve food security challenges here on Earth?In this special Tomorrow’s Bites episode, we sit down with Bart van Meurs, director of Division Q, and Charlotte Pouwels, analog astronaut and space mission leader, who both served as jury members for Wageningen University’s Student Challenges. Together, they reveal how the technologies t
The Part Listeners Didn't Skip -What Happens When Your Startup Grows Faster Than Your Mission? - from our conversation with the co-founder of Notpla, Rodrigo García
What happens when your startup grows faster than your mission?For Rodrigo García, co-founder of Notpla, the answer is not as simple as “scale faster.”When you’re trying to replace plastic with seaweed-based packaging, ambition isn’t enough.You need to reinvent entire systems, change how people think about waste, and balance speed with integrity.In this short episode, we explore the tension that ev
He Wanted to Start a Farm. Instead, He Builds a Tool to Transform 1,000 of Them - With co-founder of Collie, Daniel Reisman
To revolutionize farming we need a solution that will change the life of farmers.That’s exactly what Daniel Reisman set out to do. After leaving behind a career in sales and a plan to start his own farm, Daniel co-founded Collie, a startup that’s rethinking livestock management with virtual fencing technology. By replacing physical fences with sound and vibration signals, Collie helps farmers move
The Part Listeners Didn't Skip: They Launched A Food App in 6 Months With Just a WhatsApp Group - from our conversation with Co-Founder of Olio App, Tessa Clarke
How do you validate a startup idea without spending a cent on tech?By being scrappy, fast, and obsessed with solving a real problem.In this 8-minute episode, we hear how Tessa Clarke and her co-founder tested Olio with just a WhatsApp group—and how a simple food share (a bag of shallots!) unlocked their conviction to go all in.Instead of raising capital for a perfect product, they built an MVP tha
He’s a Catalyst for Regenerative Change And Just Launched the 1000 Year Vision Movement to Finance Struggling Family Farms - With Peter Michel Heilmann Initiator, 1000 Year Vision Movement
What if the future of farming wasn’t measured in harvests, but in centuries?In this episode of Tomorrow’s Bites, we sit down with Peter Michel Heilmann, a lifelong change-maker who has helped launch global sustainability movements and is now focused on one bold mission: building a 1000 Year Vision movement to secure the future of family farms.Peter believes farmers are the stewards of our land, ye
The Part Listeners Didn't Skip: What Every Food Entrepreneur Need, But Can’t Afford Alone - from our episode with Sami Simreen, Co-Founder of Kico Kitchen #79
What if the biggest barrier for food entrepreneurs isn’t funding, branding, or even product-market fit?It’s access.Access to kitchens. To community. To systems that work.In this short episode, Sami Simreen, co-founder of Kico Kitchen, shares how his team turned a failed zero-waste restaurant plan into a thriving co-working kitchen for food entrepreneurs in The Hague.He unpacks the invisible strugg
What If One Forgotten Crop Can Replace Guacamole Forever? - with Co-Founder of Favamole, Andrés Jara #91
What if guacamole didn’t need avocados at all?When regenerative farmer-turned-food-innovator Andres Jara found himself in the middle of Tuscany without access to avocados, he stumbled onto a recipe that could shake up the food industry: FavaMole. Made entirely from European-grown fava beans, it uses 100x less water than avocados, has a fraction of the carbon footprint, and still delivers the cream
The Part Listeners Didn't Skip: How WayOut Is Reinventing Water Access for the 1 Billion Without Plastic - from our episode with Ulf Stenerhag, Co-Founder of Wayout #78
How do you bring clean drinking water to the places the world forgets?With Ulf Stenerhag, Co-Founder of WayOut, we explore how a bold idea turned into a decentralized water system that can serve the 1 billion people who still lack safe water access.But the real innovation isn’t just technological.It’s about flipping the narrative: delivering premium water solutions to low-income communities, solut
What If Coffee Wasn't One of the Most Destructive Commodities On Earth? With Sebastian Nielsen, CEO of Slow Forest #90
Coffee is the second most traded commodity on Earth, and one of the most destructive, but what if it didn’t have to be?In this episode of Tomorrow’s Bites, we sit down with Sebastian, founder of Slow Forest, to explore how coffee farming can go from extractive to regenerative, from deforestation to reforestation.Sebastian shares how his team is rebuilding a supply chain that prioritises agroforest
The Part Listeners Didn't Skip: The Biggest Challenge in Connecting Farmers and Consumers - from our episode with Juliette Simonin, Co-Founder of Crowdfarming #77
What does it really take to connect farmers and consumers directly?It sounds simple remove the middleman and let people buy straight from the source. But building a new food system isn’t easy.In this episode, Juliette Simonin, co-founder of Crowdfarming, shares what it took to bring a farmer-first model to life.She opens up about the logistical chaos of the early days, why many farmers didn’t trus
The truth about Madagascar’s vanilla monopoly (and why Uganda might do it better) - with Founder of Vanilla Point, Godfrey Kiwumulo
Most people don’t realize this: every single vanilla bean you’ve ever tasted was hand-pollinated.In a world dominated by commodity crops and extractive trade models, Godfrey is rewriting the vanilla story.Born and raised in Uganda, Godfrey learned about soil, resilience, and fairness from the best teacher he ever had: his mom. Today, he’s the founder of Vanilla Point, a direct-trade company bringi
The Part Listeners Didn't Skip: The Most Crucial Step Behind Truly Great Chocolate - from the conversation with Saran Jagroo, 3rd Generation Cocoa Farmer #76
What really makes a great chocolate bar?Most people think it’s about the recipe, the origin, or even the bean itself.But according to Saran Jagroo, a cocoa farmer with decades of experience, the real magic lies in one hidden step: fermentation.In this short conversation, he walks us through:Why you should never mix harvests when fermentingHow to recognize a perfectly fermented bean by touch, smell
Can This Startup Fix the Olive Oil Industry? - With Roos Roelofs Co-Founder of OlvLimits #88
Want to taste the difference of quality and bad olive oil? Use ‘tomorrowsbites’ at checkout to get 10% off OLvLimits.The olive oil industry is broken, and most people have no idea.From fake “extra virgin” labels to rancid oil sold as premium, the gap between what’s promised and what’s poured is staggering. But one startup is on a mission to change that.In this episode of Tomorrow’s Bites, we speak
Why The Future of Ice Cream Will Never Be The Same - Around The Table with Andrés & Sjacco
Ice cream started as a luxury for kings, but now it’s facing a revolution that could melt the industry as we know it.In this episode of Tomorrow’s Bites, Andres and Sjacco unpack the surprising past, present, and future of ice cream. From its origins in ancient China and Persian grape slushies to the invention of gelato in a Paris café, the journey of ice cream is full of unexpected twists.But her
The Part Listeners Didn't Skip: Behind the Scenes of a Top Food Brand's Product Development Process - from our conversation with Huel's Co-Founder James Collier #75
What does it take to build a product that’s nutritionally complete, scalable, and still tastes good?James Collier, Co-Founder of Huel, pulls back the curtain on the process behind their most iconic launches.In this episode, he shares how the team navigated nutrition, solubility, and even internal debates to create products like the Black Edition and protein line. From balancing competing prioritie
He Built a Plant-Based Brand for His Brother. Now Pro Athletes Trust It Too. A Community-First Business Called Change with Co-founder of Startup The Change Starts Tim Dekens #87
It started as a way to convince his little brother that you could go plant-based and still perform at the highest level.Now, elite athletes are swapping their supplements for his, and a lifestyle brand is growing out of a simple mission: show what’s possible when you lead by example.In this episode of Tomorrow’s Bites, we speak with Tim Dekens, founder of The Change Starts, a plant-based startup b
The Part Listeners Didn't Skip: They Stood Up Next to a Waste Bin Every Day to Prove Their Idea - from our episode with Orbisk Co-Founder, Olaf van der Veen #74
What if the key to solving food waste was right in front of us? For Olaf van der Veen and the team at Orbisk, it was. Literally.In this short episode, Olaf shares how they started by standing next to restaurant waste bins every day, manually tracking what was thrown away. They quickly learned that even a five-second manual input was too much for busy kitchen teams.That insight led them to build a
Is FoodTech Really The Solution To The Food Industry Problems? - with FoodTech Magazine Founder, Beatriz Romanos Hernando #86
What if we’ve been asking the wrong question all along. Not can food be healthy, affordable, and sustainable, but why hasn’t it been already?In this episode of Tomorrow’s Bites, we sit down with Beatriz Romanos Hernando, one of Spain’s most respected voices in food tech, to unpack that very question. With a background in journalism and high-tech innovation, Beatriz brings a sharp, systems-level pe
What Is the Future Role of Technology In Regenerative Agriculture? - with Regenerative Farmer, Thomas Gent #85
What happens when a farmer only gets 50 chances in a lifetime to get it right? That’s the reality of agriculture, and why most tech startups designing tools for farmers don’t fully understand the stakes.In this episode of Tomorrow’s Bites, we sit down with Thomas Gent, third-generation UK farmer and founder of Gentle Farming, to explore how technology can support, accelerate, or even hinder the tr
Supermarkets Changed Everything. But How Will Future Supermarkets Look Like? - Around The Table with Andrés & Sjacco
What if the supermarket wasn’t built to serve you, but to shape your behavior?In this Around the Table, Andres and Sjacco dive into the past, present, and future of the supermarket. From the invention of self-service shopping to today’s AI-driven, loyalty-hacking digital stores, supermarkets have completely redefined how we buy, what we value, and who benefits.We explore:The hidden history of supe
The Part Listeners Didn't Skip: The Bootstrapping Startup Story Behind Kenya’s Favorite Snack - from our episode with Tex Nutrition Founder, Fabio Rappenecker #73
How do you build a food company in Kenya with no investors, no marketing team, and no experience in the region?In this short episode, Fabio Rappenecker, founder of TenX Nutrition, shares how he turned a popular street snack into a powerful tool for public health. Starting from his kitchen, Fabio tested dozens of recipes, walked Nairobi’s streets for customer feedback, and bought production equipme
She Left a $30M Career to Help Farmers, Then Went From Zero Sales to Supermarket Shelves - With Asha Rajak Startup Entrepreneur #85
Would you leave a $30 million government career to sell lemonade at a farmers market, and still believe you’d succeed?That’s exactly what Asha Rajak, founder of Artisan by Asha, did. Fueled by her passion for soil, food, and local farming, Asha left behind a high-level analyst job in Canada to build a food startup from scratch. Her first attempt in the Netherlands? Zero sales. No traction. But ins
The Part Listeners Didn't Skip: Why Soil Microbes Might Matter More Than You Think - from our episode with Michau Slota, expert in Soil and Microbiome #72
Soil isn’t just the ground we walk on. It’s a living, breathing universe beneath our feet.In this short episode, Michau Słota, researcher and science communicator, reveals why soil microbiomes are central to everything from food production to human health. These microscopic ecosystems don’t just grow our plants. They connect to our gut, immune system, and even global climate resilience.Michau chal
Will AI solve the Challenges in the Job Hiring process in Agrifood? - with the Co-Founder of Tälist, Pia Voltz
What if finding the perfect candidate for your food tech startup was as easy as online dating? The future of hiring is here, and AI powers it.In this episode of Tomorrow’s Bites, we sit down with Pia Voltz, founder of Talest, the first AI-driven matchmaking platform for alternative protein and food tech jobs. From her background in psychology and executive search, Pia reveals why traditional hirin
The Part Listeners Didn't Skip: Why Climate Messaging Fails, and How to Fix It - from our episode with CEO of Tilt Collective, Sarah Lake #71
If we want to drive real change, we need to stop talking about climate—and start talking about what people actually care about.In this short episode, Sarah Lake, CEO of Tilt Collective, explains why climate and food communication often falls flat. It’s not because the data isn’t compelling—it’s because we’re leading with the wrong story.Sarah argues that most people don’t connect rising food price
Is Seaweed The Solution To Replace 400 Million Tons of Plastic? This Startup Proved It Can - with Notpla's Co-Founder, Rodrigo García
What if the solution to plastic pollution was already growing in our oceans?Seaweed doesn’t need freshwater. It doesn’t compete for land. It doesn’t need fertilizer.Yet it holds the power to replace plastic in ways few imagined possible.In this episode, we dive into the story of Rodrigo García González, co-founder of Notpla, the company turning seaweed into edible, compostable, and scalable packag
The Part Listeners Didn't Skip: How to Build a Food Startup That Sells 40,000 Snacks with No Budget - from our episode with Gusto Snacks Founder, Giuseppe Baidoo #70
What happens when your first startup fails—and you decide to try again anyway?That’s what Giuseppe Baidoo did with Gusto Snacks.Armed with nothing but grit, curiosity, and a kitchen, he started testing recipes and asking 300 strangers for honest feedback (even when they spat out his product). Giuseppe shares how he used grant funding, street hustle, and constant iteration to build something better
Is This the Future of Soda Drinks? - Around The Table With Andrés & Sjacco
How did soda go from medicinal 'impregnated water' to billion-dollar gut health elixir called Poppi?We dive into the wild transformation of soda from its quirky 18th-century roots as a health tonic to its latest reincarnation as a “functional wellness” drink dominating Whole Foods shelves.We explore:The bizarre origins of soda and how it was never meant to be fun.The wellness rebranding of sugar w
The Part Listeners Didn't Skip: The Biggest Marketing Mistake in Alternative Proteins - from our episode with Keynote Speaker and Author, Jack A. Bobo #69
Why do so many alternative protein brands fail to win over consumers?In this short episode, Jack Bobo explains how early marketing missteps—like moralizing food choices or focusing on being "cheaper"—undermined the plant-based movement.He shares why changing consumer behavior matters more than changing beliefs, and how the wrong language (like “clean meat”) can unintentionally insult your target a
One App That Saves 100 Million Delicious Meals? - The Fascinating Story Of Olio App with Co-Founder Tessa Clarke
What do you do when you're told to throw away perfectly good food, and can’t bring yourself to do it? For Tessa Clarke, it sparked a revolution. What started as a WhatsApp group between 12 neighbors became Olio, a platform that has now saved over 100 million meals from going to waste. The twist is that is getting retailers to pay to do it!In this episode of Tomorrow’s Bites, Tessa shares how growi
The Part Listeners Didn't Skip: Is Food Tech Our Only Hope to Feed the Future? - from our episode with Food Futurist and Keynote Speaker Tony Hunter #68
We already produce enough food to feed billions—so why is hunger still a global issue?In this short episode, Tony Hunter, also known as The Food Futurist, unpacks the uncomfortable truth: reducing food waste and telling people to eat less isn’t enough. If we want to feed 50% more people by 2050, we need scalable, resource-light technologies—and fast.Tony explains why food tech is essential, but al
He Made 60K Meals a Day in the Desert. Now He’s Helping Food Startups Fight Against The Broken Systems - with Sami Simreen Co-Founder Of KICO Shared Kitchen Facility
What do you learn when you feed more than 60,000 people a day in the middle of the desert? For Sami, it revealed everything that’s broken in our global food system, from absurd supply chains to ingredients cheaper than bottled water. Now, he’s using that experience to help the next generation of food founders do things differently.In this episode of Tomorrow’s Bites, Sami shares the wild story of
Short #67: Why $800 Billion in Farming Subsidies Might Be Holding Us Back - with Co-Founder of Think and Do Tank Clim-Eat, Dr. Dhanush Dhinesh
What if the biggest obstacle to fixing our food system… is the money meant to support it?In this 8-minute episode, Dr. Dhanush Dinesh, founder of Clim-Eat, unpacks why traditional agricultural subsidies—currently totaling around $800 billion globally—are reinforcing outdated, unsustainable practices.But he doesn’t suggest scrapping them. Instead, he explains how these funds could be repurposed to
The Startup That Will Kill Plastic Bottled Water Forever With A New Water System - with Wayout Co-Founder Ulf Stenerhag #80
What if we could eliminate plastic bottled water and provide safe, affordable drinking water to every corner of the world?In this episode of Tomorrow’s Bites, we sit down with Ulf Stenerhag, founder of Wayout, a game-changing startup that’s reinventing how we produce, distribute, and consume water. From shipping container-sized micro-factories to smart, tamper-proof dispensers, Wayout’s decentrali
Short #66: Why We Are Not Ready For Personalized Nutrition - Yet - with Personalized Nutrition Expert, Nard Clabbers
The science is here. The tools are evolving. But there’s one thing missing: behavior change.In this short episode, we talk with Nard Clabbers, one of Europe’s leading voices in personalized nutrition. He explains why—even with groundbreaking insights into individual metabolism—most people still don’t follow the advice they’re given.→ Why are consumers not as ready as we think?→ Why are companies f
GMO Bananas, The Future of Plastic Packaging & The Most Common Restaurant Marketing Trick? - Around The Table with Andrés & Sjacco #1
What do GMO bananas, plastic packaging, and free bread at restaurants have in common? They’re all shaping how we eat, think, and sell food today—and this episode is your no-bullshit crash course into all of it.In this first-ever roundtable format of Tomorrow’s Bites, Sjacco and Andres dive into three hot-button topics: the ethics and implications of genetically modified bananas, the paradox of pla
Short #65: The Truth Behind Dietary Guidelines and The Mediterranean Diet - with Professor at University of Brussels, Frederic Leroy
Are dietary guidelines truly guiding us toward health, or are they leading us astray?Frederic Leroy challenges mainstream dietary advice, revealing how the popular Mediterranean diet model—predominantly shaped by US interpretations—is built upon uncertain evidence and oversimplified nutritional concepts. He argues this has unintentionally promoted ultra-processed foods and neglected crucial region
How This Platform Gives Power Back to Farmers and Consumers - with CrowdFarming Co-Founder Juliette Simonin #79
In a world where the food supply chain is dominated by middlemen and pricing pressure, one platform is flipping the system and putting farmers back in charge.In this episode of Tomorrow’s Bites, we sit down with Juliette Simonin, co-founder of CrowdFarming, a fast-growing platform that connects European farmers directly with consumers. Juliette shares how CrowdFarming is helping farmers escape the
Short #64: Why Western Diets Fear Insects—and Why They Shouldn't - with Purdue University Professor and Researcher, Dr. Andrea Liceaga.
Why don’t Western cultures embrace insects as food? Andrea Liceaga, professor at Purdue University, explains the historical and psychological reasons behind our aversion to insect consumption. She shares how ancient climates and colonization shaped our dietary norms, associating insects with disgust and pests.Yet, insects represent a powerful solution to global protein shortages—rich in nutrients,
What Does It Take To Grow Cocoa and Why Do Farmers Leave Cocoa Farming? An In-Depth Conversation On Cocoa Farming With 3rd Generation Farmer Saran Jagroo
Most people have no idea what it really takes to grow cocoa. From unpredictable weather to aging plantations, cocoa farming is a relentless challenge—but without it, there’s no chocolate.In this episode of Tomorrow’s Bites, Saran, a third-generation cocoa farmer from Trinidad & Tobago, shares his journey from inheriting a 120-year-old plantation to revitalising it with sustainable farming prac
Short #63: The Biggest Mistake in Food Innovation And How to Fix It - with Founder of Future Food Institute, Sara Roversi
Why do so many food innovations fail to create real impact? According to Sara Roversi, the biggest issue isn’t a lack of solutions, but a failure to think systemically. Millions are invested into single-point solutions—like lab-grown meat or plastic alternatives—without considering their economic, environmental, and social ripple effects. Future Food Institute was built to change that by shifting
Is This The Truth About Nutrition, Food Systems & Ultra-Processed Foods? - with Co-Founder of Huel, James Collier #77
Is the way we think about food all wrong? Nutrition is more than calories and macros—yet modern diets, food marketing, and ultra-processed food debates often reduce eating to numbers instead of a systemic approach. But what if we redefined what “healthy” really means?In this episode of Tomorrow’s Bites, James Collier, co-founder of Huel, shares his decades of experience in nutrition, food innovati
Short #62: The Biggest Misconception About Ending Global Hunger - with Co-Founder of Tailored Foods, Taylor Quinn
Most people think hunger is a social problem—but what if it’s actually a market problem?Taylor Quinn explains why education isn’t the solution to malnutrition and why affordability, taste, and branding matter more than awareness. Instead of focusing on subsidies and aid, he argues that big food companies must take responsibility for creating nutritious, desirable, and low-cost food products.We als
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