The Flower Podcast
The Flower Podcast, hosted by Scott Shepherd, is a show for the floral community covering flowers, trends, and business topics. Each week features a guest who shares their knowledge and passion for flowers, from farming to floristry. The podcast aims to inspire and educate listeners about the floral industry.
Episodes
Grit, Growth, and the Real Work Behind Flower Farming with Lyndsay Biehl-Mercer and Shannon Allen
Most of flower farming doesn't look like the photos—and that's exactly what this conversation is about. In this episode, I sit down with Lyndsay Biehl-Mercer of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm to talk about the real side of building a flower business: grit, focus, fear, finances, burnout, and learning as you go. We talk about why there's pressure to make everything look be
Using Beneficial Insects in Cut Flower Production with Erik van der Sluys
In this episode of The Flower Podcast, Scott welcomes Erik van der Sluys of Beneficial Insectary for a deep dive into natural pest control strategies tailored specifically for flower farmers. They explore practical, real-world approaches to managing common pests such as thrips, aphids, whiteflies, spider mites, and fungus gnats, and discuss how integrating beneficial insects into your growing syst
Rethinking Growth with Lindsey Mizock of Pompelmo Floral
Scott Shepherd sits down with floral designer and grower Lindsey Mizock of Pompelmo Floral to talk about creativity, freelancing, and what it means to intentionally keep your business small. Lindsey shares insights from her years working on small farms along the California coast, her fine-art background, and her approach to design rooted in observation and authenticity. Together, they explore favo
The Science and Art of Plant Breeding with Dr. Keith Hammett
This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas, and Clivias that blend genetics, color, and creativity. Together, they discuss the delicate balance between science and art, the importance of scent in breeding, the joy of disco
Starting Fresh with Galena Berkompas, Micro Flower Farm
Starting Fresh with Galena Berkompas Building a new flower farm from the ground up! In this episode, returning guest Galena Berkompas of Micro Flower Farm shares what it's like to start over on a new piece of land in Vancouver, Washington. She talks about prioritizing perennials, choosing cover crops, and balancing short-term crops with long-term investments. Galena also dives into her watering sc
What Is Your Most Important Tool: Madeline Hooper of Gardenfit
What Is Your Most Important Tool? Madeline Hooper has such a great story. After years in public relations, competing as a ballroom dancer, and teacher she turned her focus to gardening and helping others. Together with her husband, she's spent over three decades creating and caring for their Rockland Farm in New York. She's also the co-creator of the TV series GardenFit, and she shares down-to-ear
Planning for Profit with Jenny Marks, Trademarks Flower Farm
My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous early spring blooms and smart, efficient growing practices. Alongside her own farm work, she created Trademark Farmer, where she teaches and mentors small-scale flower farmers who
Fleurs de Villes: Celebrating Floral Artistry and Opportunity with Tina Barkley
In this episode of The Flower Podcast, Scott is joined by Tina Barkley, co-founder of Fleurs de Villes. With more than 25 years in creative industries, Tina has built a career around bringing beauty, entrepreneurship, and storytelling together. She shares how floral artistry can go beyond decoration — becoming a way to tell stories, engage communities, and open new opportunities for your business.
Seed Talk: Planning, Planting, and Cool Flowers at The Gardener's Workshop with Layne Angelo and Lisa Mason Ziegler
On this episode of The Flower Podcast, I'm joined by Layne Angelo, Seed Director at The Gardener's Workshop and co-host of Seed Talk with Lisa & Layne, alongside Lisa Mason Ziegler — gardener, flower farmer, educator, author, and founder of The Gardener's Workshop. Lisa has been a guest before, and it was wonderful to welcome her back and to also chat with Layne for the first time. Their podcast,
Weekly Blooms, Steady Profits, with Franceska McCaughan, The Hotel Florist®
In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking pro
The Seeds We Save, The Blooms We Shape: Inside Dawn Creek Farm
This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decade-long journey developing new open-pollinated varieties—including her collaboration with Floret. They explore the practical side of breeding—avoiding inbreeding depression, selecti
Floristry with Heart and Purpose: Carole Patilla of Tuckshop Flowers and The Farewell Flowers Directory
In this episode of The Flower Podcast, Scott Shepherd talks with Carole Patilla of Tuckshop Flowers and co-founder of The Farewell Flowers Directory. They explore the growing movement toward sustainable and foam-free funeral flowers. Carole shares practical tips for florists ready to shift away from floral foam, embrace compostable design, and rethink traditional funeral floristry. This inspiring
Authenticity: The Florist's Path to Confidence, Clarity, and Community with Elizabeth Hodges, Philo Floral
In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z's focus on connection and transparency to older generations' appreciation for experience—can change the way you approach wedding consultations
Building Your Best Farm: Adrianne Gammie of Marilla Field and Flora
In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm, covering everything from pollinator habitat and land stewardship to profitability and professional relationships. Her candid advice is grounded in real-world experience and offers
Standards in Cut Flower Production: Diane Szukovathy of Jello Mold Farm
Flowers are at the heart of so many meaningful moments—especially since Mother's Day week just happened. This episode honors the hardworking farmers, florists, designers, and behind-the-scenes teams who make it all possible. Returning guest Diane Szukovathy of Jello Mold Farm joins Scott for a rich conversation about long-term farm planning, infrastructure investment, and the evolving role of a fl
Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm
We're chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole's story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers. Some of the topics we discussed: Perennials as a Founda
Design, Relationships, and Giving Back: Pili Fuentes's Floral Story
This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one's craft. A key theme in the conversation is Pili's ability to identify iss
Streamlining and Growing Your Flower Business with Niki Irving
This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her farmstand. Niki is also the author of the popular
Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine
Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we're chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers. We'll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to ev
Flowering Without Fear: The Florista, Meg Hutchinson
Today's guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client's vision to life. Her focus is delivering the "Wow Factor" through bespoke floral experiences that exceed expectations. In this episode we had a great time discussing several aspects of Meg's business. Nev
Christmas Special: Charles Dickens "A Christmas Carol" 2025
Hello everyone! This is a special episode of The Flower Podcast. This year we're continuing a tradition that started last year with sharing something from our family's archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials. So we're excited to reshare this conden
Selling to a Wholesaler: No Till Flowers with Scott Shepherd
I'm excited to share this week's episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer. Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully through conversation like this we can continue to grow
Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey
This week, we're catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We'll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new program, Garden Club Plants, launching this week. As
Finding Your MVP with Ashley Fox of Ashley Fox Designs
This week, I'm joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the beauty of nature. With 25 years of experience and a b
Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden
Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor's is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It's great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are
Sarah Winward: Creating Weddings That Reflect Nature
Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah's floral arrangements evoke the beauty of nature, often sourced locally or foraged near event locatio
Looking Back and Moving Forward in Flower Farming with Lisa Mason Ziegler of The Gardener's Workshop
Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener's Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer's markets, and her members-only on-farm market. Lisa has authored several books, including Cool Flowers, and
Selling to Florists with Sarah Jo Eversole of Everbloom Fields
My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There's a wealth of growing and business tips in this episode, and it's our hope that you're insp
Mindshift: Serving Not Selling with Charlotte Smith
I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and an
Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias
Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She is the president of the Monterey Bay Dahlia Societ
Replay: Lights, Camera, Flower with Kimberlee Mitchell, Botanica Floral
I'm in Ecuador this week so we're replaying our episode with my guest Kimberlee Mitchell owner of Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films including the recently released new HBO movie of
Growing Your Flower Dream: Natalie Geehr of The Farmer Florist
My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into doing weddings and events. Community has been an important part of her journey with growing flowers which let her to become one of the founding members of the San Joaquin Flower C
Growing Sweet Peas with Marryn Mathis: The Farmhouse Flower Farm
We're excited to have Marryn Mathis from The Farmhouse Flower Farm on The Flower Podcast this week. She shares how she's grown and adapted her business to work with her family schedule while maximizing her product reach. Dahlias and Sweet Peas have become two of her main crops. Today, with the launch of her new book, we're diving into growing sweet peas again. Hopefully we cover some challenges th
Bringing Pansies Back with Brenna Estrada of Three Brothers Blooms
We're excited to share this NEW and second episode with Brenna Estrada!! Scroll below to connect with her page and listen to her first episode with The Flower Podcast. Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Washington. B
2019 Replay: Rick Davis of Amaryllis, Inc.
Rick Davis of Amaryllis Design in Landover, Maryland is our guest this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the nation by Martha Stewart, Rick shares his transformation story that has made Amaryllis a premiere wedding and event company. Be sure to subscribe to the podcast and share!! Learn mo
Finding the Wellspring Flower Farm in Monroe, Ga.
During a recent visit to the Monroe Blooms Flower Show in Monroe, GA., I met Ashley Blackstone and Samantha Kramer from Wellspring Flower Farm. What stood out were their vibrant flower varieties and color palettes. In this episode, they discuss their farm's growth from a small plot on a horse farm to a flourishing 3-acre operation, with plans to expand further. We explore how they've optimized the
Italian Ranunculus, Anemones, and Tulip Bulb Update with Henk Onings with Onings America Part 2
Last week when we released our episode with Henk Onings I mentioned at the end that we continued the conversation about Ranunculus, Anemones, and the Tulip bulb crop this year. So be sure to go and listen to Part 1 of our chat with Henk. So to recap, my guest this week is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a couple of years to learn the floral industry with
Growing Lilies and More with Henk Onings of Onings America Part 1
This week's guest was born in the Netherlands into a family that started their business in 1935 and now 3 generations later, soon to be 4 generations Onings Holland is known for distributing a wide range of flower bulbs, tubers, and seeds around the world. My guest is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a couple of years to learn the floral industry with the
Hawaiian Farmer Florists: Leandra Gollob/Daniel Mench of Cocolani Gardens
This weeks my guests are Leandra Gollob and Daniel Mench of Cocolani Gardens located on the island of Oahu, Hawaii. Both were born and raised on the windward side of Oahu, where they've grown up with a love for all things nature. Together with this love and gratitude, they farm one-acre of lush tropical land with over 50 varieties of ginger and heliconia! Some species include sexy pink heliconia,
Growing in the Heat with Julia Keel, Full Keel Farm
We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers while navigating the unique challenges of a hot and humid climate. She's passionate about teaching, has presented and lectured at national conferences, and truly embraces the chal
Amelia's Flowers with Mattie Bush-Martin
One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhead costs compared to traditional storefronts, entre
Questions for a Floral Wholesaler: Scott Shepherd
Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I'm excited to share this special conversation this week. Several months ago, LuAnn Dickson Founder and CEO of EveryStem So
Heather Cain: Family Life, Italian Ranunculus, and Petal Pink Flower Farm
My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my personal favorite crops, hellebore, and much more. It
Are You Using The Old Farmer's Almanac?
From planning your planting schedule based on lunar cycles to predicting weather patterns that could impact your crops, The Old Farmer's Almanac has been a go-to guide offering invaluable insights into moon phase planting, weather prediction, and continues to evolve, meeting the needs of modern farmers and gardeners while staying true to its roots. Today my guest is Carol Connare, the 14th editor
Replay: Get Back Up! Sandra Sigman of Les Fleurs
This week we're replaying our episode with our guest Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She launched her first book, French Blooms, last year, which is a beautiful book displaying the design principles she learned from her favorite Parisian florist. Get ready to be transported to a world of elegance and creativity as we dive into the story behind this Fr
Pushing the Boundaries with Anna Jane Kocon of Little State Flower Company
Anna Jane Kocon is the owner of Little State Flower Company. A sustainable 5 acre flower farm based in Tiverton, Rhode Island that produces cut flowers almost year round. Anna Jane has been professionally growing and selling cut flowers for 18 years by pushing the boundaries of her seasons through the use of heated greenhouses, companion planting perennials and diversifying her market based on the
Dundee Butcher: Paving the Future with Phoam Labs
My guest is Dundee Butcher, a florist, educator, artist, and advocate for sustainability. After training with the premier London florists of Jane Packer Flowers and McQueens, Dundee established the Russian River Flower School in California. Her journey didn't end with education; in 2016, she took a significant leap by co-founding what would become Phoam Lab. Dundee and her team at Phoam Labs are p
The New Field Guide by Dr. Allan Armitage
I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impacted the field worldwide We are discussing* his latest project, A Field Guide for Specialty Cut Flowers co-authored with Kelly Garcia. This guide represents Dr. Armitage's extensiv
The Future of Floristry: Rita Feldmann of The Sustainable Floristry Network
Today we tackle an increasingly critical and sometimes controversial topic within the floral industry: sustainability. Amid growing concerns about environmental impacts, the conversation on how the floral industry can adapt and evolve is more relevant than ever. Leading the charge is Rita Feldmann, founder of The Sustainable Floristry Network. Rita's floral journey began in her childhood at her fa
Hope, Healing, and Flowers: Brianne Womack with Fields of Grace Flower Farm
Welcome everyone to a new episode of The Flower Podcast. I love uncovering personal stories from the heart of our industry and today, we're taking a slightly different route to shine light on a very special journey of flower farming and how this journey intertwines with nurturing the soul and creating a space for recovery and rejuvenation in the healing process. Flowers, with their beauty and symb
From Seed to Legacy: Hybridizing Dahlias with Steve and Sarah Pabody of Triple Wren Farms
It's all things dahlias this week with Steve and Sarah Pabody of Triple Wren Farms on The Flower Podcast! Steve and Sarah are here to share their journey, from choosing the perfect dahlia blooms to finding joy in the balance between passion and life. From understanding about dahlia seeds to their Dahlia Legacy Program and the Novice Hybridizer Program, its's a conversation filled with learning, la
2019 Replay with Françoise Weeks
This week we're replaying a favorite episode from 2019 in Season 2 with Françoise Weeks. Françoise Weeks, floral artisan and teacher, is this weeks guest on The Flower Podcast. Françoise is a master of the Woodland Design and Botanical Couture. Her passion for nature, materials, and mechanics will ignite your own curiosity to create with an inspired botanical vision. In this episode, Françoise sha
Regenerative Flower Farming with Jennie Love of Love 'n Fresh Flowers
I am pleased to welcome back Jennie Love of Love'n Fresh Flowers to The Flower Podcast. Jennie continues to inspire us with her commitment to flower farming and her obvious love of flowers. Her work is a testament to her dedication to no-till farming, supporting local growers, and her approach, not only nurtures the soil and local ecosystems with nature but also brings the unique beauty of each se
Sourcing Locally for Weddings with Kim Delgado of Mary Stuart Flowers
My guest this week is Kim Delgado, the Owner and Creative Director behind Mary Stuart Flowers, a bridal floral design enterprise that prides itself on capturing the unique narrative with her couples through the charm of local, seasonal blooms. In this episode, we're discussing a lot about sourcing local flowers and how she has this conversation especially when booking weddings. Kim shares her part
Sustainably Growing Sarracenia with Steve and Margo Galic of Fox Leaf Farm
This week we're exploring another specialty crop that has its unusual roots here in North America where it's a botanical native. But first, our guests are Steve and Margo Galic from Stanwood, Washington. Their business is Fox Leaf Farm and they specialize in growing and breeding Sarracenia also known as pitcher plants. After seeing these cut stems in person last summer, I knew then I wanted to ask
Personalizing Success in Retail Floristry with Abby Chick
In this week's episode we are diving into the world of retail floristry with Abby Chick. Although mainly speaking about the florists side of flowers, I encourage you to listen because so many of the points we cover apply to all businesses. Starting from her early days at a traditional flower shop to becoming the successful owner of Blakemore's Flowers in 2012, Abby Chick is more than a florist. Sh
Exploring the World of Clematis with Alla Olkhovska of Linden Grove Gardens
I am excited for this week's episode of The Flower Podcast, where I chat with the Alla Olkhovska of Linden Grove Gardens from Kharkiv, Ukraine. When Erin Benzakein of Floret shared Alla's story with me, and I visited her website, I discovered Alla's incredible garden of flowers especially her amazing work with clematis. Alla's not just a gardener; she's a treasure chest filled with knowledge. Her
Floret Originals: Farm-Bred Seeds with Erin Benzakein
Get ready to immerse yourself in the world of Erin Benzakein of Floret, one of the country's most influential farmer/florist and trailblazing a remarkable path to growing cut flowers. From prestigious awards, including the Martha Stewart American Made award, to her New York Time's bestselling books and an Emmy-nominated documentary series called "Growing Floret," Erin's contributions to the world
Growing Peonies Starts with Great Roots: Walt Krukowski of Mountain Flower Farm
Mountain Flower Farm is synonymous with stunning blooming branches and beautiful peonies. Our guest this week is Walt Krukowski and his flower farm is located in Warren Vermont. Walt and his team grow more than flowers, he also grows roots for peonies which is where everything begins. Today we're talking about what to look for when selecting peony varieties to grow, we touch on growing lilacs and
Be True to Yourself with Simon Lycett
Today, we're starting the year off with a burst of color and creativity, as we're joined by none other than Simon Lycett. Simon's journey with flowers began in his youth which continues to bloom today with beautiful floral creations. A familiar face on TV and radio, Simon has graced the airwaves with his floral expertise and charming persona. He's the author of the captivating book, 'The Flower Ma
"A Christmas Carol" by Charles Dickens
Hello everyone! This is a special episode of The Flower Podcast. Often during this time of year we replay past episodes of our podcast, but this year I would like to share something from our family's archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials. Since C
Evergreens and Foliages for the Holiday's: FJ Trzuskowski with Continental Floral Greens
Today, I'm calling this a holiday edition as we talk about one of my favorites…. Foliage and this time of year I especially love Christmas greens. So I am excited to welcome an expert in the world of floral greenery, F.J. Trzuskowski, Vice President of Sales at Continental Floral Greens. F.J.'s journey in the floral industry, from his early days in Holland to his current role at Continental Floral
Flower Farming for Profit: Lennie Larkin with B-Side Farm
Lennie Larkin, the founder of B-Side Farm, took her passion for flowers from a background in adult education to establishing an educational farm. Lennie's experience extends from managing educational farming programs to contributing as the West Coast Director for the Association of Specialty Cut Flower Growers and teaching at Santa Rosa Junior College. This week we're going to learn about Lennie's
Connecting with Customers with Cathy Hillen-Rulloda
Today, I'm particularly excited because we're joined by someone I've had the pleasure of spending some time with during a trip to California – the incredibly talented Cathy Hillen-Rulloda. A true legend in the floral industry, Cathy's dazzling career spans over 40 years. Not only is she a phenomenal designer whose work captivated audiences at the 1984 Olympics, but she's also a trailblazer in flor
Update on the Van Gogh Fantasy Mix with Steve Kaufer of Sunflower Steve Flower Co.
I am thrilled to have a familiar face rejoin us – Steve from Sunflower Steve Seed Co. Many of you might remember Steve's inspiring story from his previous visit on The Flower Podcast. It all began in 2007 with a rogue, multi-colored, double-flowering sunflower in his cut flower field. Since their early days in 2000, Steve is at the forefront of creating unique and captivating sunflowers for cut fl
Celebrating 35 Years of the ASCFG with Scott Shepherd
After spending this week with the flower growing community of the Association of Specialty Cut Flower Growers, also know as ASCFG, I've come away more inspired and encouraged to see more growers and especially so many first time attendees to this very full conference. I'm Scott Shepherd and this is The Flower Podcast, where I love to chat with florists, floral designers, and flower farmers all ove
Growing Ilex for Florists: Lane DeVries with Sun Valley Floral Farms
Imagine growing up among tulips and lilies in the Netherlands, and then taking that green thumb all the way to building the first Dutch Glass greenhouse in California. From managing the growth of flowers to CEO and President of Sun Valley Floral Farms, Lane DeVries has forged a path as a grower and is a reflection of his devotion to his craft. Over the years, Lane has served the floral community i
Growing Heirloom Mums with Steve and Mandy O'Shea of 3 Porch Farm
For those who might have missed their previous visit to our podcast, let me quickly reintroduce this great duo. They're not just flower farmers; they're visionaries in flower farming, dedicated to being the most sustainable flower shipping option in the U.S. Their mission of "Principles before Profit" has guided their journey from the beginning. Steve and Mandy O 'Shea' s story of 3 Porch Farm is
Life in Bloom with J Schwanke
A fourth-generation florist, J Schwanke is a flower expert, content producer, and professional speaker, and has not only made an mark within the flower community but has become a trusted voice and a source of inspiration for flower enthusiasts worldwide with a career that encompasses various facets of the floral industry. He is the host, creator, and producer of Life in Bloom, CEO of UBLOOM, and h
Learning All About Waxflower with Adrian Parsons of Helix Australia
My guest this week is a Horticultural Sales & Marketing strategist with a remarkable 30-year career journey, he has navigated through the world of retail, wholesale, import, and export, licensing, sales, and marketing and more. He has established three horticultural businesses, oversees operations in Australia and California, serves 300+ clients globally, and distributes flowers from over 200 loca
Creating Forever Floral Designs with Bex Partridge of Botanical Tales
I am excited to introduce Bex Partridge of Botanical Tales in the UK. Specializing in creating sustainable, everlasting designs with dried flowers, Bex skillfully takes them through their lifecycle, from seed to breath-taking displays. We're diving deep into the mesmerizing world of dried flowers, exploring the magic and technique of designing with these timeless beauties. We will also be chatting
Becoming a Floral Entrepreneur With John Mark Sharpe
Today's guest is John Mark Sharpe and his business John Mark Enterprises is located in Germantown, Tennessee outside of Memphis. In 2009, with Gran's encouragement, John Mark took the leap and started John Mark Enterprises. He began by selling mesh wreaths, reaching out to retail booths, holiday shows, and anyone in his family and friend circle. John Mark has come a long way since those wreath-sel
Creating a Special Place with Flowers: Nikki Bartley of Cross Street Flower Farm
In this episode, we'll introduce you to a seasoned flower farmer who has not only cultivated breathtaking blooms but has also opened the gates to their "Pick Your Own Flower Farm." My guest is Nikki Bartley of Cross Street Flower Farm and she shares her insights and experiences, offering a glimpse into the joy and challenges of her floral haven on preserved town-owned farmland at the 300-year-old
Flowers, Venues, and More with Dawn Clark and Mary Coombs of A Garden Party
This week, step into the multifaceted world of the Colson sisters, Dawn Clark and Mary Coombs of A Garden Party and A Milkhouse Party. From growing & designing to managing their own venues and running a retail shop - these two women do it all! Our chat is bursting with floral business insights especially about starting your own venue for weddings & events. Trust me, it's an episode packed with ins
2022 Charlotte Smith: Having a Profital Mindset
This week we're replaying one of our past episodes with our guest Charlotte Smith. She teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed and anxious. I
Growing Flowers in Arizona with Shanti Rade of Whipstone Farm
This week, my guest's story began with a high school internship that led her down a surprising path into farming vegetables and a personal interest in the beauty of flowers and the joy of sharing them with others. Somewhere along the way she became flower obsessed, growing well over one hundred different varieties. At Whipstone Farm, Shanti Rade and her partner, Cory have found a love of farming i
Growing Roses for Your Local Florists: Lauren Uhlig of Florxeight
Meet our guest of the week, Lauren Uhlig of FlorxEight! Join us as we dive into her incredible journey as a full-time architect turned passionate rose enthusiast. Since planting her first roses in 2017, her urban Maryland backyard is now blooming with nearly 200 rose plants. Sharing the love with local florists, Lauren is also fostering a sense of community around her favorite flowers and inspirin
Finding Your Ideal Wedding Client with Dawn Weisberg of Tularosa Flowers
If you have a deep desire to craft vibrant weddings and intricate designs, then you're in for a captivating discussion with Dawn Weisberg. She's the visionary behind Tularosa Flowers, located in Southern California, where she curates opulent wedding experiences and designs. With a rich background in costume design for theater and film, Dawn seamlessly translates her passion into beautiful floral a
Growing Pansies and more with Brenna Estrada of Three Brothers Blooms
Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Washington. Brenna Estrada and her business Three Brother Blooms takes pride in growing a wide variety of stunning, pollinator-friendly plants. She is passionate about growing severa
2021: Amy Marella of The Hidden Garden
This week's guest started her floral studio as a little flower shop with the sole inspiration to make people happy via beautiful flower arrangements. With minimal flower experience, a passion for flowers and determination, The Hidden Garden has become a phenomenal design studio with a strong presence in Los Angeles and Beverly Hills. How inspiring is it to know that a business began with a desire
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