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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
This podcast offers business management strategies specifically for busy lawyers. Host Christopher T. Anderson and expert guests discuss marketing, time management, client attraction, and other non-billable aspects of running a law practice. It is produced by Legal Talk Network.
Episodes
Seat At The Table: Getting an “A+” in Client Satisfaction
In this episode of the Un-Billable Hour’s Seat at the Table:
What’s the difference between sending clients out the door with their case successfully resolved and having clients walk away with a great feeling and a real human connection to you and your firm
A law firm is a service industry. Successful firms understand how personal, attentive service and communication leads to happy clients
Putting Profits First. Make Profits a Decision and Priority, not a Leftover.
Money, profit, probably isn’t the only reason you own a law firm. But it is an important part of it. Guest Ben Hockema is a financial planner who specializes in helping business leaders focus on long-term profits and understand why focusing on, and delivering, profit is so important.
Hockema’s company, Illuminate Wealth Management, works closely with law firms and their owners. Perhaps no one tol
Seat at the Table: Maximizing the Value of Non-Attorney Salespeople
In this episode of the Un-Billable Hour’s Seat at the Table:
Get past the stigma: Law firms sell a service, and that’s no different than any other service business. It makes sense to hire a sales pro to find and sign customers
What makes for a good non-attorney sales pro? What skills do you look for and where do you find them?
Attorneys practice law. They aren’t trained in sales. Don’t w
Your Firm’s Reputation Matters. It Starts With Who You Hire.
Reputational management and referral marketing in a crowded field are valuable commodities. But how are law firms and legal leaders building their business through reputational development? Guest David Craig is an experienced and recognized attorney specializing in trucking accidents and liability. He developed a reputation through legal acumen, public service, and as the author of the book “It’s
Seat At The Table: How To Avoid Wasting Money On Marketing
In this episode of the Un-Billable Hour’s Seat at the Table:
Establishing a brand is one thing, sharing that brand with potential clients who need what you’ve established as a brand – your solutions – is next
It’s easy to waste money on marketing when your efforts are unfocused. Be strategic. Learn from others. What works?
Don’t just pursue all the potential clients in the world, speak d
Getting Control of Your Practice (and Your Life). Beat Burnout, Live Better.
Lawyers, even busy lawyers, deserve to feel joy and satisfaction. Burnout, time management crises, and stress are signs that your business is running you instead of you running you. The secret may lie in better energy management and better focus on what makes us happier and more productive.
Guest Wendy Meadows runs a successful family law firm. But a few years ago, she realized her busy practice
Seat At The Table: How To Establish My Firm’s Brand (Series Premiere)
In this episode’s Seat at the Table, let’s dig into the bedrock of your business: Your identity. That’s what branding is, it’s defining yourself. Who are you?
If you’re starting a new firm, or trying to grow your existing firm, start with your brand. Do you know what it is? And is what you thought you wanted
One part of your brand is easy to express and hard to deliver. Do what you say
Networking and Referrals, the Forgotten Marketing Channel
A part of the legal marketing landscape we don’t talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layers who know, like, and trust us.
Guest John Reed is a former practicing attorney and the founder of Rain BDM, a marketi
Community Table: Explaining the Process to a New Client The Correct Way
In this episode’s discussions around the Community Table, explaining to clients what to expect, marketing, and getting your tech up to speed.
With new clients, take the time to set expectations and explain the process. Assumptions and miscommunication can lead to lower satisfaction when a client’s uninformed expectations don’t meet reality, even with a successful outcome
Starting with a
What Can Today’s Tech and AI Do for You? Expert Insights (and Predictions)
The world of legal technology can seem overwhelming. Fortunately, we have a guide in Chelsey Lambert, founder and author at the legal tech education, consulting, and guidance platform Legal Tech Decoded, which features articles, reviews, and opinions on the latest in legal tech.
This episode is kind of about marketing, but kind of about operations, but also kind of about AI, because tech is comin
Community Table: Getting Teams on Track and On the Same Page
In this episode’s discussions around the Community Table, getting a worrisome associate, and the entire team, on track. Plus, communicating with clients and assuring them you have their back:
A manager struggles to help an associate manage tasks and produce work on time, could tools help through redundancies and accountability.
Daily “standups” or “scrums” can help legal teams clear log
What Would the Brand Do? Marketing Without a Big-Firm Budget
Every firm knows it should be marketing. But go deeper. How should you be thinking about your firm’s own individual goals, brand, and budget?
If you’re at a smaller or mid-size firm, you don’t get a pass on marketing. You still need to reach potential clients. But you’ll have to do it on a smarter, scaled level. Guest Erika Steinberg spent decades developing marketing strategies for large firms,
Community Table: Client Relations From First Call to Alternative Fee and Payment Methods
In this episode’s discussions around the Community Table, recorded in person at the October 2025 ClioCon legal tech conference:
After a new client comes on board, within a week, your team needs to check back in. This is your chance to delight. If there’s an issue, a misunderstanding, or a question, this is an opportunity fix it. Delighting a client is always better than simply satisfying a cl
What Are You Working For? Money, or Wealth. There’s a Difference.
Today’s episode is about you and your mindset as it pertains to generating wealth through your business. Guest Lauren A. Klein was a corporate attorney when she came to a crossroads, would she follow the corporate path and accept a paycheck, or strike out on her own and build wealth on her terms.
She started by asking questions about how lawyers make money and build wealth. What does it actually
Community Table: From ClioCon 2025, Navigating a Tech Show
In this episode’s discussions around the Community Table, recorded in person at the October 2025 ClioCon legal tech conference:
When you attend a legal tech conference such as ClioCon, how do you keep from being overwhelmed by the firehose of information and new tech tools. AI? E-discovery? Vendors? Marketing? It’s a lot.
Working in a rural area, it can be difficult to find and hire new att
AI Is Shaking Up the Legal Field (But Humans Are Still Vital)
AI helps us do a lot, and a lot faster. But there are still tasks that need the human touch. Guest Jens Erik Gould is the founder and CEO of the Amalga Group, a specialized staffing outsourcing service that helps tech and legal businesses (among others) find and employ cost-saving staffing services outside the United States but located close to the country, a function known as “nearshoring.”
With
Community Table: Origination Fees for New Hires, “It Gets Weird”
In this episode’s discussions around the Community Table:
How do you implement origination percentages when a new attorney joins the firm. What’s important is clarity, making sure everyone knows who originated the case (and how, including prior websites, phone numbers, and relationships) and how those payments will be calculated.
What if your new hire has a few existing cases in the pipelin
Lights, Camera, Marketing! Making a Better Impression on Camera.
How you appear on camera is how you appear to future clients. And today, you’re pretty much always on camera. Guest Kerry Barrett, an Emmy Award-winning television journalist, helps attorneys present their best self on camera, whether that’s on a Zoom call, on YouTube, or when being interviewed by a TV crew. Project authority, build trust, and attract high value clients through video.
As Barrett
Community Table: Ditching Billable Hours, Maximizing Earning Potential
In this episode’s discussions around the Community Table:
The Un-Billable Hour takes on a very real move away from the “billable hour.” As Christopher says, the billable hour “is the worst thing that ever happened to law.” Clients pay for results, not time. Examine alternative fee structures as technology changes the practice of law.
Young lawyers looking to maximize lifetime earnings h
Niche Marketing, a Podcast About Marketing Through Podcasting
Did your firm “set and forget” its marketing strategy? Today’s marketing has evolved beyond Google ads and billboards. Finding new, niche channels can tap new markets. Imagine a firm still relying solely on a Yellow Pages ad, that would be crazy. Times change.
Guest Carrolee Moore is the CEO and chief strategist at the Podcast Pitching Society, a firm dedicated to matching experienced experts to
Community Table: Live From InfoTrack Legal Up Conference
In this episode’s discussions around the Community Table:
Growth is the big issue firms repeatedly face. Set reasonable expectations and know what you want. Is it revenue growth? Why? Is it a lifestyle? What does that look like? Growth without a destination in mind is a fool’s errand. As Christopher says, “Clarity of purpose aligns everything.”
It’s vital to start planning for the future wh
The Future of Law, Understanding the “Big Picture” in a Changing World
When running a law firm, it’s vital to know what’s important. Results? Production? Call it “everything.” When we explore the future of law, it’s important to talk about the whole picture. Today, that means AI, money, financing, and results. Guest Dan Lear, VP of Partnerships at InfoTrack shares his insights.
It starts with understanding the “hemispheres” of the brain and understanding yourself a
Community Table: Candidates With Grit But Not Experience. Plus, Resolving Employee Communication Problems.
Host Christopher T. Anderson and team are at the Community Table. Real answers, no script. In this episode, a job candidate is a great cultural fit but doesn’t have the skills. And, what about an employe who doesn’t communicate like you?
EPISODE NOTES:
In this episode’s discussions around the Community Table:
A law firm owner finds an associate candidate who seems like a good “culture” fit
AI, Not Taking Over the Practice of Law, But Changing It
AI is real and it’s rapidly advancing the practice of law. Guest Austin Brittenham is the co-founder of the legal AI company 2nd Chair. As an attorney, he recognized the inefficiencies that plague the legal profession and put his background in computer tech to work to create an AI platform that both recognizes the unique challenges facing lawyers – including security and confidentiality – while sp
Community Table: Alternative Fee Structures, Virtual Receptionists, and a Second Office
In this episode’s discussions around the Community Table:
To meet client demand, firms are exploring alternative fee structures, such as flat-rate billing. Clients are paying for results, not hours. Today’s tech, including AI, can make your firm more efficient and settle cases faster. Hear how you can experiment with different fee structures and where they may, or may not, work.
Do you nee
Be That Lawyer, Insider Tips to Building Your Firm, Becoming a Rainmaker
In this hands-on, in-the-trenches episode about real business development, learn the secrets to acquiring and signing new clients from law firm advisor Steve Fretzin, author of the new book “Be That Lawyer: The 101 Top Rainmaker Secrets to Growing a Successful Law Practice.”
Fretzin, an accomplished author, business strategist, and podcaster, works with law firms big and small to help them priori
Community Table: The Five Commandments of Law Firm Marketing
In this episode’s discussions around the Community Table:
Grappling with a marketing refresh? Start with understanding you are an experiment of one. Asking someone else what’s working for them is a doorway to blind alleys. There is nobody just like you, so explore all options, ask yourself what you want to get out of it. You can’t copy what someone else does.
Learn and live “The Five Comm
Rebranding: Define Your Firm, Define Your Practice
Not too long ago, law firms were discouraged from using trade names and “branding” themselves. But the world has changed, and branding today is a key part of your success. Is it time for your firm to get serious, or even consider a “rebranding?”
Guest Jim Heininger, “The Rebrand Man,” founded and leads the firm Rebranding Experts. He is an experienced, highly successful brand consultant and bra
Community Table: Firing an Employee, Ever-changing Marketing, and Moving to a New City
In this episode’s discussions around the Community Table:
An attorney realizes she’s waited too long to fire someone and knows there may be repercussions. But sometimes, the cost of keeping a problematic employee outweighs the consequences of letting them go. What’s best for the firm? What if you can’t fill the position and work piles up?
Nothing stays the same, even in marketing. Attorneys q
Tax Strategies That Look Forward, Not Backward. Keep More, Pay Less.
It’s tax time. No, we’re not referring to a specific date. For your business, every day is tax time. Guests Jackie and Adam Williams are married and co-own Pennywise Tax Strategies, a firm focused on helping small businesses navigate tax codes to keep more of their hard-earned money. Jackie Williams is a CPA and veteran tax specialist, and Adam Williams is an attorney and serial entrepreneur who
Community Table: The Difference Between a Manager and a PLA
In this episode’s discussions around the Community Table:
PLA? Professional law firm administrators. What you need to know and what they do. It’s not an office manager and it’s not an administrative assistant. Hear why you might need a PLA. As your firm grows, are you spending more time “running the business” than attracting clients and winning cases? Maybe you need a PLA.
While we’re at it, ho
Embrace The Metrics. What’s Working (And Who’s Paying The Bills?)
We all try, but who really measures? Who’s paying you on time? If you don’t know, it’s hard to know if the business is working. It comes down to cash flow. And, frankly, lawyering is a business.
Guest Karl Maier is a CFO and a business advisor at Abunden. He specializes in helping growing business manage systems and cash flow and putting it all into measurable terms. As you grow, you must know if
Community Table: Work the Room! Actually Networking at a Networking Event
In this episode’s discussions around the Community Table:
Getting the most out of your next networking event means actually networking with new people, not simply socializing with the people you already know. It’s OK if you don’t love networking events, but you do need to go to them.
Your next networking event starts before you get to the door. Do some research, get in touch with the leaders of
Becoming “Future You.” Tools To Get YOU Moving In 2025
Don’t think of December as the end of the year. Think of it as a chance to plan ahead for an exciting, purposeful, and opportunity-filled new year.
Guest Andrea Liebross is the founder of her own firm, Andrea Liebross Coaching. She believes setting and achieving big audacious goals are best tackled through the implementation of solid systems, real goals, and the right (and ambitious) mindset.
Are
Community Table: Off On The Right Foot In 2025
In this episode’s discussions around the Community Table:
New year, new plan. And that’s the key: plan. Don’t stumble blind into 2025, instead hear what the experts say about reviewing the previous year and setting goals for the new one. Don’t keep doing the same thing and expecting different results.
Sometimes your ship needs a rudder. If you need a COO, an “executive officer,” to manage the pr
Think Strategy. Making the Most of Your Firm for You and Your Team
Guest M.C. Laubscher is the founder of Producers Wealth and an author, speaker, and podcaster who aims to help business owners create and build wealth for themselves, their families, and their team.
How do you look at the path to building your firm and your wealth? It’s not intuitive. It takes thought, effort, and time. How’s your cash flow, and how much time do you spend thinking about it? Somet
Community Table: Setting Real Goals (And Taking Some Time For Yourself)
In this episode’s discussions around the Community Table:
There’s a time to take stock and reset. Understanding what you value and your internal motivations will help you guide your law firm’s growth. Think about what gets you out of bed and into the office each day. For most, it’s more than money. Know the difference between growing and truly building. Purpose and intentional goals matter more t
Get Comfortable, Get Busy: Networking And Media Relations. Yes. You. Can.
What can you do to attract more business to your firm? Let’s talk about acquisitions through networking. Guest Janet Falk, Ph.D., is a communications professional with more than 30 years of experience helping small and solo firms get better at finding (and signing) more clients. Falk is the chief strategist at Falk Communications and Research.
This is a free lesson in media and public and persona
Community Table: 2024 Year End: What’s Your Business Plan for 2025?
In this episode’s discussions around the Community Table:
Returning Guest Danielle Hendon, CPA, founder of 4 Corners CFO, explores what lawyers and law firms should, and should not, be doing in the fourth quarter of 2024. Learn the common mistakes firms make as the year winds down.
Take the time to understand the story your business “numbers” are telling you. Do you see where your business is g
Today’s Tech: Tools, Not Toys. What You Need Now.
Let’s talk about technology and how it fits into your practice. Fact is, the old yellow pad and document boxes are no longer your friends. Your clients expect you to use technology to be more efficient and effective.
Guest Richard “Rich” Dukes Jr. has gone paperless. So has his entire South Carolina law firm. Today’s tech drives efficiency whether that’s in document review, witness preparation, o
Community Table: The ROI of hiring. Landing Potential Clients. And Incentives.
In this episode’s discussions around the Community Table:
The ROI of hiring. It’s important. You may think hiring someone, say a paralegal, will cost you money. Successful firms won’t consider hiring someone if they don’t already know they’re going to make money. Firms use benchmarks to weigh the cost of a new hire against anticipated additional revenue. This is math, not “gut feeling,” and you c
No More Billable Hours: The Move To Value-Based, Results-Based Pricing
Guest Shaun Jardine is an unapologetic disrupter in the world of pricing and billing by lawyers and law firms. He’s leading the charge to move from traditional billable hour pricing – charging for time – to the emerging revolution of value-based pricing. Charge for the results you achieve for your clients, not the time you spent getting there.
Are you still charging for time? Why not base your pri
Community Table: Managing Communications As Client Volume Grows
In this episode’s discussions around the Community Table:
Growing pains. As you bring on new clients, it can be hard for an overburdened team of lawyers and paralegals to manage client communications. Hear how texting can help bridge communication needs, how a virtual receptionist can fill gaps, and how a standing schedule of update calls and a task assignment system can ensure clear communicatio
Is Your Small Firm Missing A Chief Financial Officer? Rent One.
How are you doing? Not you, personally, your business. Do you know? Because many small businesses, including small law firms, don’t have a true CFO, someone who doesn’t just do your taxes, but who helps you understand your business, your bottom line, and your future.
Danielle Hendon is the founder and CEO of 4 Corners CFO, bringing the benefit of “big business” financial analysis to entrepreneurs
Community Table: CRMs, Hiring Done Right, and Value vs. Discounts
In this episode’s discussions around the Community Table:
Adding a Customer Relationship Management (CRM) program for your law firm? Hear the struggles one small firm is facing as it looks to automate CRM duties. Start with knowing what you need, how you’ll keep up with clients and follow up on leads. Software is just a tool. Without a plan, it’s useless. Start with a “sequence of contact” (and n
Special Episode: Get Real. Stop Kidding Yourself. Make Your Firm Profitable
In this special, high-energy episode, we’re getting down and dirty and talking about fixing your firm. Consider this is a “visit to the doctor.” What’s ailing your firm? Guest RJon Robins is the founder and CEO of the firm How To Manage A Small Law Firm. He fixes things. Get real about the cost of client acquisition, marketing, revenue building, financial control, and finally your life as a busine
Community Table: Troublesome Employees, Offshoring, and Atypical Marketing
In this episode’s discussions around the Community Table:
A firm owner dealing with discipline problems stemming from her firm’s understaffing is frustrated. Feeling they have the upper hand, some employees are taking advantage of the situation. How can the owner regain control?
What’s the best way to staff up? In-office, remote, or even offshoring some tasks? Christopher and guest Joey Seeber o
Engagement for Law Firm Leadership: Get the Most From Your Team
Law firms often focus on revenue generation, client retention, and financial performance. But guest Tracy LaLone says true success is driven by the (very real) people who work at the firm. Firms that fail to engage and recognize their people, she says, can never reach their full potential.
LaLonde is a corporate trainer who focuses on engagement within law firms. She has more than 30 years’ exper
Community Table: Branding vs. Marketing (And How to Use Both)
In this episode’s discussions around the Community Table:
A lawyer who’s falling behind wants to know why her leads are down. Should she focus on “branding” or “marketing,” and what’s the difference? While they are both part of attracting new business, they aren’t one in the same.
Branding is important. Be authentic. Who are you? What are your values? You can’t fake it, you live it. And you don
It’s About You: Surviving (And Thriving) In Your High-Stress Career.
Guest Charlène Gisèle is a former big-firm litigator turned professional high-performance coach. This show is about you. It’s about you being your best, taking better care of you, and avoiding burnout and other health issues.
It’s no secret, the legal profession is a field filled with stress. Deadlines, precision, scheduling, marketing, and running a business. It’s a lot for anyone to handle. Gis
Community Table: Hiring Your First Employee And A “Second In Command”
In this episode’s discussions around the Community Table:
Who should a solo attorney hire first? You’re building your firm. Who’s the next person you add to add (and you want avoid the wrong hire)? For starters, what do you need? Where are you wasting time? From there, “hiring is marketing,” it’s crucial you attract the largest pool of great candidates.
How do you prepare a job candidate for yo
The Nexus of Intake and Marketing. Convert Leads Into Clients
Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort.
Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law firms build their business and strengthen their int
Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations
In this episode’s discussions around the Community Table:
AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it’s a tool, not a replacement for your skills!).
How do you
Good Growth (And Bad Growth): Build Your Business Intentionally
Business and professional growth are at the core of your business. This episode is about growth. Growing your business intentionally. Are you working “for your business” or “in your business?” Guest and growth guru Rick Watson helps business owners – like you – go beyond daily tasks to focus on real growth.
Watson started his consulting dynasty with a dream and twenty bucks in his pocket. He’s no
Community Table: How To Measure Your Hiring, Avoid The Bull$#!*.
In this episode’s discussions around the Community Table:
We start with an attorney who wants to balance hiring and firm growth. What happens when you hire “too much” team for the work or have “too much work” for the team? It’s a delicate dance. Start with a business plan and control the one thing you can, the number of cases you accept. It’s OK to say no to a new potential client. (Plus, find ou
The Human In The Machine, “Natural” VS. “Artificial” Intelligence
Production and technology are inextricably intertwined. That doesn’t mean online tech replaces the human touch. It means today’s tech tools can help you better serve clients. But you still need to ask, anticipate, listen, and deliver. Guest Joey Seeber – an experienced litigator and the founder of the legal tech consulting and implementation company Level Legal – explores how tech and humans work
Community Table: The Dos and Don’ts of Law Firm Resolutions For 2024
In this episode’s discussions around the Community Table:
It’s a new year. The “Dos and Don’ts of New Year’s Resolutions.” It’s OK to set goals, heck, it’s great. But be reasonable, mindful even. There is no “magical thinking” that everything will change if you wish it. Review your past, understand yourself, share your vision. And if you need an unbiased opinion, ask someone.
The dreaded sales
Legal Tech, The End Of The Law As We Know It?
Technology has quickly become a topic that touches everything in the legal world. You can’t escape it. While learning to embrace the latest in legal tech is vital to the success of your firm, it doesn’t have to be overwhelming.
We’re talking on this episode about how today’s emerging tech trends impact every aspect of your law firm – from client acquisition, to producing results, to generating pro
Community Table: Keys to an Effective Landing Page
In this episode’s discussions around the Community Table:
Building an effective landing page is critical to making the most of your pay-per-click marketing dollars. Getting “clicks” is one thing, but then what? Hear how to craft a landing page that drives visitors to the next step: hiring you. Go beyond “call now.” Show why you’re the lawyer for the job. What makes you different?
Referrals ca
Separating The Wheat From The Chaff In Legal Tech (And AI)
How to choose the legal tech that’s right for your firm, and how to reject the rest, without getting overwhelmed. What’s denying yourself and what’s overindulging? It can be overwhelming.
Guest Jared Correia helps law firms understand available technology and separate what’s helpful from what’s simply bright and shiny.
Correia looks at software from several angles: Intake, e-signature, customer
Community Table: Establishing Office Computer Policies (Think Security)
In this episode’s discussions around the Community Table:
A firm owner needs a computer policy for employees both in-office and working from home. What policies should she have for damage to the firm’s computers and client security? There’s insurance for physical damage. More important is protecting client data if a laptop is stolen or hacked. How can you protect client confidentiality, both for
Training Lawyers For Success || Meeting The Need For Legal Education
Throughout his career in “big law” and fintech, guest Abdi Shayesteh struggled with the legal profession’s lack of formal training. “It was sink or swim” with every new challenge, he says. There had to be another way to help associates become better lawyers.
Law school may not fully prepare graduates to practice law, and the old apprenticeship model – learning on the job – has fallen apart as new
Community Table: A Compensation Plan For Associate Referrals
In this episode’s discussions around the Community Table:
We start with an attorney who wants to create a fair referral compensation policy for his associate, a “grinder” who does everything asked. Recently, through a contact, the associate started bringing in new business. How does a firm set up a referral fee schedule? What’s fair to the associate and the firm?
How to create effective, inviti
In The Niches: Advanced SEO That Fuels Your Firm
When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone.
Be memorable. Share what makes you special.
SEO is often portrayed as sorcery, but
Community Table: When It’s Time To Grow, What To Do Next?
In this episode’s discussions around the Community Table:
We present an extended conversation with guest consultants Robert Leitner and Philip Fairley as they guide a lawyer ready to grow her personal injury and Social Security law firm and discuss how to hire the right people for a developing case load. Does she need another legal assistant, or a medical records clerk, or an intake professional
Using AI To Land Better Cases? Why Not?
Let’s talk about production and winning cases. It’s not only about acquiring new clients, but also acquiring new clients that can deliver results. A potential breakthrough using Artificial Intelligence, AI.
How do we frame, understand, and implement the best of AI’s capabilities? Lawyers need to tread lightly, even as AI is becoming increasingly important in the field of law. Data is often “dirty,
Community Table: Using Vacations to Strengthen Company Culture
In this episode’s discussions around the Community Table:
Our first topic is how to use vacations – including your own breaks – to affirm company culture. How do you get away without fully abandoning ship and leaving your team to fend for itself? You encourage team members to take vacations to renew and regroup, but what about you as the leader of the firm? Company culture starts at the top.
Lost In Translation? Marketing To Spanish Speaking Communities
Is your marketing missing a key component, say, a way to reach Spanish speaking audiences? Many attorneys miss a large segment of their community that wants legal services, if only they would reach out.
Guest Hugo Gomez founded and leads Abogados Now, a digital marketing company that helps connect attorneys in the U.S. with the Spanish-speaking communities around them. This is about more than hir
Community Table: Making Changes And Getting Paid
In this episode’s discussions around the Community Table:
Our first question turned into a collaborative discussion around the Community Table with input from several other lawyers. How does a longtime attorney with her own firm finally shake things up, turn operations over to someone else, and focus on strategy and the practice of law? It’s hard to let go of control, even with a consultant pitch
When It’s Time To Produce, It’s About Your Team: Who’s Running The Show?
Marketing, acquiring new business, and growing your firm are all important. But ultimately, any law firm has to produce results to scale, and that comes down to who you hire and how you manage, develop, and collaborate with your team.
Guest Luis Scott is the owner and managing partner of Bader | Scott Injury Lawyers. In addition to running a firm responsible for millions of dollars in verdicts an
Community Table: The Hiring (And Firing?) Edition
In this episode’s discussions around the Community Table:
Interview questions to ask that help you understand an applicant’s true motivations. Questions that dig a little deeper. And how to accept those answers at face value.
Ever had a terrible experience hiring someone? There are tools to help you avoid mistakes, but you have to learn how to use them. But there are no silver bullets. Go boldl
The Future Is Yours: Automation, Efficiency, And Scale
In this episode, we’ll talk “big picture.” Are you ready to scale up, build your client base, and be more successful?
Guest Sam Mollaei is passionate about creating scalable law firms and helping others understand and implement his blueprint for going big while disrupting the traditional law firm model. He challenges firms to embrace automation, innovation, offshoring, and move beyond the old f
Community Table: Closing The Sale! Plus, Stalking The Niche Client
In this episode’s discussion around the Community Table:
Getting from “yes” to “signing the check.” How to accelerate and bullet-proof your sales cycle. Getting the client to go from agreeing to hire you to actually turning over that retainer.
Vaccinating the recruiter. Preparing a third-party recruiter with responses to a prospective employee’s objections. How do you arm a recruiter for a pros
Follow Up, Or Fall Behind: Converting The Lead
OK, you got the lead. The phone rang. But what happens next? How do you turn that lead into a client (and then retain that client for life)?
Guest Philip Fairley is the founder of The Rainmaker Institute, a legal marketing firm dedicated to generating leads, and then turning leads into clients through a data-driven approach. You’re more than an attorney, you’re a business owner. Run that business.
Community Table: What To Fix When Revenue Dips || Designating Tasks, Trusting Your Team
In this episode’s discussion around the Community Table:
Why did your quarterly revenue plummet? Before you panic, look for anomalies like production capacity, weird payment timing, and changes in Google search algorithms. Fix what’s broken, but be rational. (What’s “Demand-Based Marketing?”)
Stop personally handling every little issue and designate tasks across your team. How to set boundaries
Community Table: Say “No” Without Losing Clients || Expanding To A New Market
In this episode’s discussion around the Community Table:
How to say no to some cases (without losing clients). It’s great to “niche down” to your expertise, but never say no. Say, “I know someone who can help.” Be both – the lawyer and the referral source.
When it’s time to grow into a new market, everything starts with location. Do the research, know the territory, and establish the “look” that
Can You Hear Me Now? Podcasts And Your (Legal) Marketing
Let’s talk about marketing (because we know you love to, the numbers don’t lie). But let’s talk about how podcasting fits into your law firm’s marketing mix.
Guest Robert Ingalls calls himself a “recovering attorney.” While he had a law degree and his own firm, Ingalls wasn’t happy and wanted to do something else. He landed on creating his own legal-oriented podcast … and something clicked. If he
Production: It Starts With Recruiting The Right People
Guest Sandrene “Sandy” Ryan is the senior director of recruiting at Level Legal. She’s built a unique process that focuses on quality and creating “the right match” over putting bodies into slots. Culture fit can be more important than a specific skill. You can teach a skill, but you can’t make the wrong person fit your own culture.
Production is the lynchpin of your firm. Acquiring new clients an
Community Table: What Does Your Firm Really Do? Plus, Doing The Math, Adding Staff Can Boost Profits
This episode’s discussion around the Community Table:
Sometimes when it comes to your brand and marketing, doing everything is doing nothing. What is it you want to be known for?
On the fence about hiring support staff? Do the math. Would more staff create more business, better reviews, and happier clients? The next step could be more profit.
Gamification – cash rewards for individual and team
Community Table: Hiring a Contract Temp and Finding a “Serious” Job Applicant
This episode’s discussion around the Community Table:
Is hiring a temp I’ve already worked with previously a mistake?
“It’s not personal,” it’s personnel. I need a body, even if s/he won’t stay with me. Is this reasonable?
Sometimes, a contractor (even one you already know and know won’t stay with you) is the answer. Mr. Right vs. Mr. Right Now.
How do you test the “seriousness” of a job cand
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