Marketing Simplified with Adam Benjamin
Marketing Simplified with Adam Benjamin takes complex business and marketing concepts and breaks them down into simple, actionable advice. Host Adam Benjamin, CEO of Starke Marketing, shares practical tips on paid advertising, brand strategy, and content strategies to help companies increase sales and revenue. The podcast draws from his experience generating hundreds of millions in profits for startups to Fortune 100 companies.
Episodes
The $13 Billion Business Behind the FIFA World Cup
The FIFA World Cup is one of the biggest sporting events on the planet—but behind the goals, trophies, and unforgettable moments is one of the most fascinating business models in sports.In this episode of Marketing Simplified, we break down how FIFA generated billions of dollars by selling attention, scarcity, media rights, sponsorships, hospitality, and licensing.We discuss:• How FIFA is projecte
Love Island's Billion-Dollar Marketing Strategy | Educating the Uncs Ep. 1
In the first episode of Educating the Uncs, Gwen brings Adam, Richard, and Emerson up to speed on the biggest trends shaping culture—and what marketers and business owners can learn from them.In this episode we discuss:• Why Love Island has become one of the biggest entertainment and marketing successes in the world• How NBC Universal turned a reality dating show into an advertising machine• The i
Why Work From Home Is Dying, AI Is Replacing Jobs & Why Businesses Obsess Over The Wrong Metrics
In this episode of Marketing Simplified, Adam Benjamin and the team break down some of the biggest shifts happening in business, marketing, and culture right now.They discuss why the work-from-home movement is starting to reverse, how AI is rapidly changing the job market, why most businesses completely misunderstand social media, and how brand collaborations are becoming one of the most powerful
How to Actually Grow a Business: The 3 Constraints That Decide Everything
Most businesses don’t fail because of bad marketing—they fail because their strategy doesn’t match their reality.In this episode, we break down a simple but powerful framework every business owner needs to understand: Resources, Objectives, and Timeline—and how these three variables dictate what’s actually possible in your business.If your expectations don’t align with your constraints, your strat
How Business Owners Should Actually Be Using AI in 2026 (ChatGPT vs Claude vs Gemini)
In this episode, we break down the real state of AI in business—and why most people are still barely scratching the surface.From comparing ChatGPT, Claude, and Gemini, to discussing how AI is actually being used inside a marketing agency, this conversation dives into what’s working, what’s overhyped, and what business owners should be paying attention to right now.We cover: The real differences be
Business and marketing growth strategies for 2026
2025 was a transformative year for marketing and advertising. Businesses need to know that what worked even a year ago may not work today. There's been a complete shift in the marketing landscape. Most of this is due to skyrocketing CPMs, AI, the economy, and competition in the marketplace. In this episode we breakdown what changed in 2025, and how to adapt in 2026.
The “Big Game” Debate: Super Bowl Ads, Costco x Nike Hype, and Culture Moments
It’s a Friday-afternoon roundtable with Adam, Richard, and Emerson—covering what’s actually top-of-mind in business, marketing, and culture right now.We start with the “Super Bowl vs. The Big Game” trademark nuance (and the surprisingly fun debate: are there 1,000 U.S.-born adults who don’t know what the Super Bowl is?). From there, we break down why alcohol brands are largely sitting out this yea
Is social media advertising broken? Here's how to grow your business with social ads in 2025
The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years
She Quit Her High-Paying Job And Built A Successful Coaching Business | Jessica Kennedy's Entrepreneurial Journey
I had the honor of sitting down with my good friend, Jessica Kennedy. I wanted to talk to Jess because she's got a fascinating journey, one that I've witnessed from the start of her business.Jess had a very successful career at a Top 4 Accounting Firm. But even with all her professional growth, she felt like she was in the wrong line of work. So she left and pursued her passion, coaching
Small business marketing strategies for 2025
In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.
Marketing will be different in 2025 l What you need to know to stay ahead of the trends
In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands.Follow Adam Benjaminhttps://instagram.com/adamcbenjamin/https://tiktok.com/@adamcbenjaminVisit the Agency Websitehttps://wearestarke.com/
How to build a marketing strategy you can follow and execute
In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn:1. Determining where to advertise2. Building a funnel based on consumer psychology3. Understanding the variables for conversion4. How to track success5. How
How to produce ads for social media advertising that deliver results
In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.
Building a brand from zero to $1M in 6 steps
In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales.This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone.I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.
TikTok Shop explained in three minutes
We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.
The 2024 META Ads Masterclass - With David Filian
META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover:- What's different about META Ads in 2024- What strategies are working now- Testing and scaling campaigns- Measuring the success of creative- The importance of the actual ads now vs in years past- How to think through attribution- The correlative effect of META on other platforms- Using
How to position your brand to increase sales
If your marketing strategy isn't working, you may be going to broad. There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.
The key to unlocking profits when marketing your business
Are you struggling with generating revenue? Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. It'll also help you learn whether a campaign is doomed from the beginning. The CAC to LTV ratio changes based on the industry. We'll break down 3 examples. 1. Businesses
How to grow your business in 2024
Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. In this episode we run through the three stages of growing a business in 2024.If you want to get the visuals to this episode, check it out on YouTube:https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s
Is SEO dead in 2023?
SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you.
The business trap that many startups fall in to
Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.
How to build hype before launching a business or product
Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.
The six-step framework for building a successful business
Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.
Paid advertising vs content creation: Which should you choose to build your business?
This is a question I get a lot, go all in on content creation to build awareness or focus on paid advertising. It's a nuanced question and it really depends on your goals and resources. In this episode I break down what you need to keep in mind as you make your decision.
Cutting advertising during tough times crushes companies, do this instead
Henry Ford said "Stopping advertising to save money is live stopping your watch to save time". Pulling back on your ad budget when times are tough, especially if paid ads is the primary driver of your business, is a road to disaster. What you want to do is instead focus on increasing the efficiency of your marketing spend.
How positioning your brand correctly can grow your business
Brand positioning is one of the places many businesses fail. Most of the time because they don't actually take the steps to properly identify all the different characteristics of a brand, and what they mean to the customer. In this episode, I'll walk you step by step through the process of positioning your brand successfully. If you want to download the Brand Essence Chart and fill it ou
Growing business revenue through strategic pipeline targeting
Most businesses only focus on customers that are going to convert quickly. If you ask them, they would say they focus on everyone but if you evaluate their strategies you'll see that the vast majority of those efforts target early conversions.This leaves massive amounts of revenue on the table and will stifle growth. We'll go through how to implement strategies that capture immediate con
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