Taste Radio
BevNET's Taste Radio is a podcast for entrepreneurs and professionals in the food and beverage industry. It features interviews with industry leaders and rising stars, along with discussions on emerging trends, innovation, and weekly news from the BevNET and NOSH teams. The show aims to provide insights and inspiration for building a business in this fast-evolving sector.
Episodes
A 'Live' Take: In a Crowded Market, Clarity Wins
What separates the brands that break through from the ones that get left behind? At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In this episode, recorded live from the event, the hosts recap key takeaways from day one, including emerging trends in ingestible beauty and why a crystal-clear value proposition is more important than ever. Show notes: 0
How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple
What if the secret to winning in CPG wasn't chasing the next trend – but staying focused on simple ingredients, a clear brand promise, and flawless execution? In this episode, Jeff Richards, founder and CEO of plant-based milk brand Mooala, explains how a commitment to organic sourcing, clear positioning, and a disciplined retail strategy helped transform a scrappy startup into one of the category
David's Decadent Bet, AI Discovery & Austin's Top Operators
Can protein be a decadent dessert? David is betting on it. We dig into the brand's new frozen desserts, unpack Smash Foods' $5 million funding round, examine how AI is changing the path to purchase and revisit standout insights from some of Austin's smartest operators. Show notes: 0:20: Pod-Assembly. Pints Delight. Bye, Chia. Claude Picks. Yo Matcha. No Sweat Studio. – While a "sample captain" bui
TRUFF's Founders: 'The Status Quo Is In All Of Our Hands'
"The status quo is in all of our hands," says TRUFF co-founder Nick Ajluni — a mindset that has guided the brand since day one. TRUFF built its reputation by breaking the rules. Now, as the company expands beyond its viral hot sauce with a major rebrand, new product lines, and a retail-focused growth strategy, Nick and co-founder Nick Guillen are focused on scaling the business without losing the
Why Más+ Failed — And Why Patrón Continues To Win
Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The hosts break it down and also discuss how protein snack brand Wilde is turning heads with a new take on a cheesy cracker. Plus, Patrón's Roberto Núñez & David Rodriguez reveal how the leading tequila maker scaled globally without sacrificing its handcrafted ro
Elevator Talk: Wave Kids, Osia, Jous, Kulli, Amor Cura
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Wave Kids, Osia, Jous, Kulli and Amor Cura. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Nicholas Williams, the founder of Innovation CPG. Nicholas offers insightful questions, thoughtful feedback, and strategic perspective alongs
The Simple & Reliable Secret Behind Ithaca's Success & Guillermo's Hot Start
A relentless focus on product quality and operational discipline helped Chris Kirby build Ithaca Hummus into one of the most successful CPG brands of the past decade. With Guillermo's Salsa, he's putting that same playbook to work again – but at a notably faster rate of growth. In this episode, Chris argues that lasting success in CPG is driven less by hype or marketing theatrics and more by getti
As Investors Get More Selective, Grocery Gets More Curated
What actually gets investors to say yes in today's CPG market? In this episode, we revisit conversations with founders, operators and investors at Taste Radio's NYC Meetup who share candid advice on why disciplined growth, financial transparency and strong regional traction matter far more than hype – and why some of the biggest opportunities may be hiding in overlooked legacy categories. The host
How Ripi Landed Whole Foods & Target In Its First 15 Months
Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can't ignore. In this episode, Ian Tecklin, the founder and CEO of chef-driven frozen pasta brand Ripi, explains why he made brand identity and packaging a core investment from day one and how it helped the company secure nationwide launches at Whole Foods and Target within its first 15 months. He
CPG's Plot Twist: Old Ingredients, New Money
From beef tallow fries to real sugar gummies and olive oil potato chips, the hottest brands in CPG are winning — and raising serious money — by reimagining old-school ingredients for modern consumers. The hosts unpack why investors are pouring millions into "back-to-basics" brands, including frozen fry startup Jesse & Ben's. We also meet with Better Sour co-founders Bella Hughes and Semira Nikou t
Elevator Talk: Primis Imports, Sfizi, Chara Greek Froyo, Highrise Food Co.
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Primis Imports, Sfizi, Chara Greek Froyo, and Highrise Food Co. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Andrew Dickow, the president and managing director of Greenwich Capital Group. Andrew offers insightful questions, though
Why Did Her Brand Fail? There's Not Just One Reason.
Catherine Smart thought she and her co-founder were building the next great consumer brand. Instead, they found themselves navigating the painful realities of fundraising, retail pressure and ultimately shutting down their business. In this episode, Catherine, who launched premium sauce and dressing brand Not Just Co. and is the creator and host of podcast Not From Concentrate, shares an unusually
The New Premium Mindset. Why Quality Matters More Than Ever.
As consumers increasingly prioritize quality, functionality and authenticity, brands across food, beverage and wine are redefining what premium means. The hosts explore this evolving dynamic and spotlight innovative brands shaping the future of refreshment and snacking. The episode also features an interview with Jordi Viñals, the managing director of acclaimed Spanish winery Marqués de Vargas. Sh
From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.
Innovation is everywhere, but the majority of what consumers see is incremental change. What does it mean to do something meaningfully different? Lasso is attempting to answer that question. In this episode, CEO Mike Messersmith, the former Oatly executive who helped turn oat milk into a cultural phenomenon, shares how his company is rethinking food from the ground up with breakthrough technology
Fave, Phony & Fading. Brands, Deals & Trends Defining CPG.
A brilliant pitch slam, a buzzy non-alcoholic cocktail acquisition and the quiet decline of meal kits – the hosts break down where CPG is actually gaining (and losing) momentum. In this episode, we recap Naturally San Diego's Naturally Rising competition, dig into The Wine Group's acquisition of Phony Negroni maker St. Agrestis, and examine how convenience, subscription fatigue, and tools like pr
Elevator Talk: Farmwell, umma juice, Last Rep, Madpop, Afropop
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Farmwell, umma juice, Last Rep, Madpop and Afropop. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Madeline Haydon, the founder of Nutpods. Madeline offers insightful questions, thoughtful feedback, and strategic perspective alongsi
Discipline, Not Dollars. How Paul Hobbs Builds Global, Enduring Brands.
Building a lasting business in a volatile market isn't easy – just ask Paul Hobbs. In this episode, the renowned winemaker and founder of Paul Hobbs Wines shares what it takes to scale a global enterprise while staying anchored to sustainable farming, and minimal-intervention practices amid a capital-intensive, ever-evolving industry. He explains why capital discipline and patience matter more th
The Grüns Boom, Peak Protein & Water's Shifting Health Halo
Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space – but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing "health halo" begins to crack. We unpack the headlines and trends shaping innovation across food and beverage – and what they reveal about where CPG is he
The Playbook That Turned Nutrabolt Into A Billion-Dollar Disruptor
What does it take to turn a scrappy supplement startup into a billion-dollar beverage powerhouse competing with industry giants? In this episode, Nutrabolt founder & CEO Doss Cunningham breaks down the inflection points that turned C4 into a cultural contender. From capital discipline to distribution-first thinking, Doss shares hard-earned tactical advice, including why he advises founders not to
How CPG Shelves Are Becoming A Sensory Battlefield
Packaging and color have always influenced buying decisions, but in today's CPG landscape they're becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. In this episode, the hosts explore how Kind Snacks' shift to paper wrappers surfaced unexpected changes in taste perception, while the explosive rise of ube an
Elevator Talk: Sleet Pops, Dime, Joy Supply, Sidepiece
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Sleet Pops, Dime, Joy Supply and Sidepiece. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Wade Yenny, the Vice President of Brand Management & Business Development for Vdriven. He offers insightful questions, thoughtful feedb
Building An Under The Radar Superstar. How Toom Is Taking Over.
After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother's basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America. In this conversation, Matt reveals how he transformed a beloved Lebanese staple into a mainstream condiment, why he stayed u
Flops Or Future Hits? Rethinking Failed CPG Products.
Were they flops – or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry's most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn't ready. From drinkable soups and early functional shots to better-for-you snacks and non-alcoholic cocktail concepts, they revisit ideas that ma
Khloud Has Khloé, But Community Builds The Brand
Celebrity might open the door, but execution is what blows it wide open – and Khloud is proving it. Co-founded by Khloé Kardashian, the fast-growing functional snack brand has raced from launch to 29,000 doors in just months, secured nationwide placement in Starbucks, and expanded beyond its flagship protein popcorn with a new line of protein chips. But Khloud's momentum isn't just about star powe
M&A Isn't Slowing. It's Getting More Focused.
Deals aren't slowing – they're stacking up. What explains five strategic acquisitions in under two weeks? The hosts break down the latest wave of CPG deals, including HOP WTR's sale to Constellation Brands and So Good So You's acquisition by a private investment group – just two of several recent moves. They explore what's fueling continued buyer activity and why non-alcoholic, functional, and bet
From $7K To 10,000 Stores. The Protein Pints Playbook.
How did two 20-something founders turn a $7,000 investment into one of the fastest-growing brands in CPG, now selling one unit every three seconds? It started with a deceptively simple idea, relentless sampling, meticulous planning and a confident bet that protein ice cream could outshine the biggest names in the game. I met up with Protein Pints co-founders Paul Reiss and Michael Meadows at Expo
Your 'Crazy' Idea Could Be Worth $1 Billion. Proda Is Up Next.
Billion-dollar deals, breakout brands, and "crazy ideas" that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and "Peaky Blinders" actor Matthew Postlethwaite on their upstart protein soda brand, Proda. Sh
Elevator Talk: Tart, Soulkist Elixirs, Black Beverly Hills, boop, Area 51 Energy
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Tart, Soulkist Elixirs, Black Beverly Hills, boop and Area 51 Energy. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Chuck Casano, the co-founder & CEO of Pitaya Foods and HiTouch Libations. He offers insightful questions, thoug
The Evergreen Strategy Generating Millions… And Better Products
Evergreen founder and CEO Emily Groden arrived at Expo West 2026 leading one of the fastest-growing brands in frozen breakfast. But just a few years earlier, she was hand-making waffles in a shared kitchen and pitching corner stores with a toaster tucked into a duffel bag. In this episode, Emily explains how she turned a personal frustration into a breakout brand built on clean-label frozen waffle
David Got Sued. Is This What Success Looks Like?
David Protein just got hit with a lawsuit claiming its macros don't add up, raising familiar questions about labeling, ingredients, and what happens when a fast-growing brand lands in the legal spotlight. The team breaks down the claims, why brands become litigation magnets, and whether consumers will care. Plus: a readout from Seafood Expo North America and Stiller Soda's attention-grabbing soci
Gary Vee On Marketing, Micro-Quitting & His New CPG Brand
Gary Vaynerchuk believes the future of CPG might look a lot more like Pokémon than packaged goods. We met up with Gary at Expo West 2026, where the entrepreneur and marketing powerhouse discussed Very Luckee, his new better-for-you gummy brand that pairs the promise of ultra-clean ingredients with collectible stickers from his VeeFriends character universe. In the conversation, Gary explains how
Target's Bigger Grocery Play & Angel Investors On What's Next
Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. In this episode, the hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. We also revisit interviews from our Miami meetup, including a conversation with angel investor Spencer Slaine on what
Elevator Talk: Sous Casa, Love&Cookies, Caltein, Madres Churros, TofuGo
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Sous Casa, Love&Cookies, Caltein, Madres Churros and TofuGo. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Allison Ball, the founder of Food Biz Wiz. She offers insightful questions, thoughtful feedback, and strategic perspecti
Why Thrive Market's Co-Founder Sees AI-Powered, Personalized Health As The Future
Eight years after his first appearance on Taste Radio, Nick Green, co-founder and CEO of pioneering online grocer Thrive Market, returns with a clear message: the future of healthy living will be shaped less by trend-chasing and more by trust, technology and simplicity. In this episode, Nick explains how Thrive is navigating a rapidly evolving wellness landscape molded by AI, GLP-1 drugs and growi
Expo West 2026: Protein Dominates, But Flavor Decides
Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show's biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes
She Built A 'Nation' Of Millions In CPG's Toughest Category
Nationwide Whole Foods distribution. A seven-figure DTC engine. A five-person team. In this episode, Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, breaks down the systems behind her brand's growth, from using DTC zip-code data to unlock retail expansion, to building a creative-first Meta ads strategy that drives real revenue (not just impressions). She
Is Big Food Catching Up To Startups? And, A Legend Signs Off.
Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years. Show notes: 0:23: Honoring A Legend. More Meetups! Heading West. Speedy Delivery. Creamy E
Elevator Talk: Shyft Energy, Drink H2O, Psilly Goose, Kaviva, Pink Palm
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Elevator Talk: Shyft Energy, Drink H2O, Psilly Goose, Kaviva and Pink Palm. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Czar Daniolco, the founder of distribution company HiTouch Libations. He offers insightful questions, tho
The Tito's of Snacks? How Mi Niña Is Building a Big Small Brand.
After decades in fine dining, renowned restaurateur Jamie Mammano turned his attention to a new challenge: reinventing the tortilla chip. In this episode, he shares how a small tortilla bakery experiment evolved into Mi Niña, one of the country's fastest-growing premium tortilla chip brands, now sold in thousands of retailers nationwide, including Whole Foods, Target and Wegmans. Inspired by his M
Expo West Is Pricey. Here's How To Make It Pay Off.
The real ROI of Expo West starts long before the show floor opens. In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths peopl
They Backed Poppi. Now The Angel Group Wants to Back You.
Behind nearly every breakout CPG brand is an early believer willing to write the first check. In this episode, Adam Spriggs — a founding member of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures — shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands. Along the w
A $198M IPO & The 'Healthy' Divide. Is CPG Changing?
Once Upon a Farm is officially public — and it could mark a turning point for better-for-you brands. In this episode, the hosts break down the baby food company's $198 million IPO, what its $724 million valuation signals for the CPG landscape, and why going public may be emerging as a viable alternative to traditional acquisition. Is this the start of a new era for mission-driven food brands looki
Elevator Talk: Oh So Easy, BamJam, Mimi Cheng's, BUNKY
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Elevator Talk: Oh So Easy, BamJam, Mimi Cheng's and BUNKY . The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Rick Field, the founder of Rick's Picks and Pickles & Soup. He offers insightful questions, thoughtful feedback, and stra
Why Magic Spoon's Product-First Strategy Drove Its Success
Magic Spoon is proof that breaking the rules can be the smartest move in CPG. In this episode, co-founder Gabi Lewis breaks down how the premium cereal and snack brand launched – and scaled – in a category most people had already written off. He shares why Magic Spoon anchored on protein and nostalgia from day one, how it made the jump from DTC to national retail without losing profitability, and
Bachan's $400M Exit Explained. And, A Wellness Crisis Unpacked.
A $400 million exit and a reputational reckoning in wellness put this episode of Taste Radio on edge, as the team dissects Bachan's blockbuster acquisition and the fallout facing brands tied to wellness guru Peter Attia. The conversation also spotlights Solely's growth strategy in an interview with Manish Amin, VP of marketing for the fast-growing organic fruit snack brand. Show notes: 0:23: Many
The Secret To Scaling Cult Brands? It's All About The Sauce.
They started with a cult following. Now they're taking over the country. In this episode, Ari Raz, CEO of The Coconut Cult, joins us to discuss the brand's long-awaited launch at Target and how community-driven creativity continues to fuel its rapid rise. We're also joined by Starr Edwards, co-founder of Bitchin' Sauce, who shares how a farmers' market almond dip grew into a national phenomenon. S
Not Preaching, Just Better. A New Pitch For Moderation & Wellness.
What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and into a new era of modern moderation, one rooted in balance, authenticity, and consumer trust. Plus, we sit down with beverage industry veteran Kevin Klock, who's back in the game as the co-founder and CEO of moringa-infuse
Elevator Talk: Flirt, Flying Ostrich, CHUH Matcha, SipSide, FreshWater Agua Frescas
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Flirt, Flying Ostrich, CHUH Matcha, SipSide and FreshWater Agua Frescas. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Beth Brown, the founder of S3 Connect. She offers insightful questions, thoughtful feedback, and strategic p
How A Strategic Shift Helped Zevia Win At Walmart
After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. In this episode, CEO Amy Taylor breaks down the executional shifts across product, pricing, packaging and mass retail distribution that are helping Zevia compete more effectively in mainstream grocery and position the bra
Cultivating New Frontiers In CPG. Mergers, Magic & Makers.
From cell-cultured protein and functional soda to premium cereal and frozen snacks, this episode spotlights innovative brands, emerging partnerships, and winning strategies gaining momentum across the CPG landscape. Show notes: 0:25: Control, This Is BTS. Faire Plays & Pops. A Magnificent Merger. Magic Mallows? Hey, Maker. – Ray and Mike kick things off by unpacking a chaotic behind-the-scenes stu
Elevator Talk: Green & Sunny, The Cumin Club, Shooka Sauce
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Green & Sunny, The Cumin Club and Shooka Sauce. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Caroline Grace, the founder of Product & Prosper. She offers insightful questions, thoughtful feedback, and strategic perspective
Spend Less, Move Slower. Why Burlap & Barrel's Blueprint Works.
Burlap & Barrel didn't chase scale – and that's why it's winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand. Show notes: 0:25: Ori Zohar, Co-Founder & Co-CEO, Burlap & Barrel – Ori joins Ray at the inaugural Winter Fanc
Innovation Aplenty At A 'Faire.' An Indication For 2026?
From ginger shots and lentil crisps to sparkling bone broth and cinnamon water, the hosts hit the floor at 2026 Winter FancyFaire* in San Diego to sample what's next in food and beverage. The hosts discuss standout brands, innovative concepts, smart packaging and evolving brand strategies that reveal where wellness, snacking and functional drinks are headed. Show notes: 0:25: Toll Booth. Talk On C
Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.
The hardest part of building a consumer brand isn't the product; it's everything that comes after. Caliwater co-founder Oliver Trevena knows this firsthand. In a candid conversation, Oliver, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, pulls back the curtain on the less glamorous side of entrepreneurship. He speaks openly about the realities of fundraising, the chall
Is Protein Driving – Or Diluting – Brand Value For CPG Brands?
Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET's inaugural trade show booth at the upcoming Winter FancyFaire*. Show notes: 0:25: Faire Trade. How Many Margaritas? Gains And
Lessons Learned, Applied. A CPG Pioneer's 'Second' Act.
She helped redefine premium soda. Now she's rethinking the martini. In this episode, Sharelle Klaus shares how the lessons, missteps and successes of building DRY Soda informed the launch of Second Sip, a lower-proof gin designed for today's intentional drinker. Sharelle reflects on how her second act is more focused and collaborative, shaped by patience, humility, and a deeper understanding of d
For Ryan Phillippe, The Real Drama Is In The Beverage Aisle
Forget Hollywood. For actor and investor Ryan Phillippe, the real drama is unfolding in the beverage aisle. Speaking from BevNET Live L.A. 2025, Ryan – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit. Show notes: 0:25: Inter
No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules. In this episode, Jesslyn Rollins, the CEO of Biolyte, reveals how grassroots hustle, relentless sampling, and a medical-grade "IV in a bottle" helped her break into one of the most competitive categories in beverages, and why the bran
Why Uncertainty Could Be CPG's Biggest Opportunity In 2026
As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG. Show notes: 0:25: NYE Scaries? Opps. Value ≠ Price. AI For Awareness. Creamy Hummus, Swedish Food & M
Replay: Inside Poppi's Early Playbook & The Moves That Led To A Big Exit
Before you hit play, here's the headline — arguably the biggest in CPG in 2025, and one you already know: PepsiCo acquired better-for-you soda brand Poppi for nearly $2 billion. What follows is a replay of a 2023 Taste Radio interview with founders Allison and Stephen Ellsworth, recorded back when Poppi was still firmly in disruptor mode — scaling fast, breaking rules, and taking direct aim at Big
Candy Dates & 'Noise Canceling' Tonics. Is Niche The New Norm?
Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and "noise-canceling" tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage? Show notes: 0:25: 'Base Mentality. BBL Winners. Regen For All. Bark-Tinis. Adult Capri Sun. Hippies & Santa.-- Melissa offers a 411 on Nombase, BevNET's integrated platform that combines data tools, a part
How Archer's Aim Helps It Generate $300M In Annual Sales
Archer's journey to $300 million in annual sales has been driven by an unwavering focus on operational excellence. In this episode, founder and CEO Eugene Kang shares how disciplined execution, vertical integration, and precisely timed innovation transformed Archer from an upstart jerky brand into one of the fastest-growing meat snack companies in the U.S. Eugene unpacks Archer's recent rebrand, h
Big Wins, Big Names & Big Inspiration. The L.A. Events Delivered.
The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo's big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up. Show notes: 0:25: A Fickle Judge. Generous Sharks. Competition BTS. Mo
How Hiyo Went From DTC Startup to Live Nation Partnership
Hiyo's founders turned a personal wake-up call into one of the fastest-growing adult non-alcoholic beverage brands in the country. Built on sharp strategy, standout design, and disciplined execution, Hiyo is now scaling nationally — including a newly inked Live Nation partnership placing the brand in major venues across the U.S. In this episode, we sit down with Hiyo's three co-founders, Evan Qui
Erewhon Delivers The Heat. Landmark Lawsuits & 7-Eleven Sandos.
Nosh Live is buzzing — but did Mike snag that selfie with Khloé? On location in Marina Del Rey, the hosts sip on Erewhon's spicy bone-broth hot chocolate, unpack two landmark lawsuits, and dream of their next visit to 7-Eleven (yes, really). They also serve up hot takes on everything from tempeh chips and plant-based cookie dough to "cultured" drinks and cheese crisps. Show notes: 0:25: Runway Ruc
Innovation, Localization & Logistics. A Blueprint For Global Brands.
Bringing a hit international food brand to the U.S. sounds glamorous, but behind every success story is a maze of challenges most consumers never see. In this special crossover episode of Taste Radio and the Nombase Podcast, Lucía Conejo-Mir of Ines Rosales and Jennifer Donnellan of Lakrids by Bülow reveal the real work behind breaking into the American market. From reinventing packaging and pric
Why We Need Pepsi Prebiotic… And Protein Marshmallows
Prebiotic cola, plant-based (and AI-inspired?) pulled chicken and protein-packed marshmallows. The hosts crack open Pepsi's new prebiotic cola and discuss whether a stevia-sweetened "functional" soda can win over classic cola fans. They also dig into Just Meat's big win at Walmart and what it says about the future of meat analogs, and why protein marshmallows might actually work in your next s'mor
Two Brands, One Win. What Makes Collaborations Work?
Brand collaborations are exploding, and they're becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo's, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and catego
Elevator Talk: No Cap!, Lua Coffee, Tizz, The Purple Drop
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from No Cap!, Lua Coffee, Tizz and The Purple Drop In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Wade Yenny, the vice president of brand management & business development for Vdriven. He offers insightful questions, thoughtf
There's Profit In Niche. A Lot Of It. Ask Dirty Sue.
What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus. From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the
Hemp Bevs Take A Hit. Trip Keeps Calm & Raises $40M.
A battle may be over, but has the war just begun? Baked into the deal to reopen the U.S. government is a surprising provision: a ban on intoxicating hemp products. What does this mean for the future of THC-infused beverages? The hosts weigh in. We also sit down with Trip co-founder Olivia Ferdi, whose fast-growing relaxation beverage brand recently announced a $40 million funding round at a valuat
How Freestyle Snacks Won Over The 'Sharks'
She made olives fun — and the "Sharks" noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on "Shark Tank" after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the "trusty but dusty" olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Boot
Lessons From Caulipower's Exit, With Padma & 'Popcorn' in Focus
What do the hosts make of Caulipower's fitting exit, a tennis icon's investment in a corn-free (!) popcorn startup, and Padma Lakshmi's partnership with a particularly spicy CPG brand? It's a full serving of Taste Radio, complete with a taste-test of high-fiber gummy candy and a $20, creatine-packed cereal. Show notes: 0:25: Stacking, Bro. A Plant-Based Pioneer. No Corn, Thanks. Celeb Spice. Risi
Elevator Talk: Pantry Gems, Berski, Benni Pops, KiuKiu, Superlova
The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Pantry Gems, Berski, Benni Pops, KiuKiu and Superlova. In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Mia Medina, the founder and CEO of Gather Brands. She offers insightful questions, thoughtful feedback, and strategic
Why Discipline Is Everything For Something & Nothing
Every founder dreams of breaking the rules. Few do it with such quiet confidence as Oliver Dixon, the co-founder of better-for-you soda brand Something & Nothing. In this episode, Olly tells the story of how a creative experiment in a London bar became a category-disrupting soda brand now expanding rapidly across the U.S. He explains how his design sensibility and refusal to compromise on flavor h
Burnin' Dollars? Recess' $30M Raise & Ben Stiller's Soda.
The hosts break down Recess' $30 million raise, pound shots of olive oil, and wonder if Ben Stiller's nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill. Show notes: 0:25: Take Your Best Shot. Deadlines, People. Pivot & Win. A Benny With Every Bottle. Ben's Beer. – The show opens with a sampling of Kosterina's new high-phenolic extr
Her Recipe for a Multimillion-Dollar Brand? Start With Dough.
Doughlicious is proof that product obsession and strategic growth can make a small brand big. In this episode, Kathryn Bricken, the founder and CEO of Doughlicious, shares how she turned a London-based cookie dough startup into a global frozen dessert powerhouse now in 6,000 U.S. stores, including Whole Foods, Target, and Kroger. Kathryn talks about perfecting her signature gelato bites, scaling
Unboxing Opportunity & Innovation Here… And There
The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET's upcoming events in L.A. Show notes: 0:25: Back Home, Back To L.A. Register, Attend, Win. Here And Now. Hot Dog Chips & Urban Shak
What Happens After You Sell to Starbucks? For George Howell, Everything.
George Howell may have sold his company to Starbucks — but he never sold out. A pioneer of the specialty coffee movement, George began his journey in 1975 with the founding of The Coffee Connection, a beloved Boston-based chain that helped redefine what American coffee could be. Nearly two decades later, Starbucks acquired the company – but George wasn't finished. In 2012, he re-entered the retail
Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.
Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They unpack the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber "the next protein," and a look at fresh CPG innovations, including a surprisingly convenient twist on tomato pa
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