Ahrefs Podcast
This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business. Think of it as a free consulting session every other week… that just happens to be recorded.
Episodes
Get Millions of Views Without Paying for a Single Ad | Ariel Rubin (Air)
How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever having a budget bigger than $100K per campaign.Ariel breaks down the playbook behind Air's viral marketing: working with 86-year-old TV legend Maury Povich for "almost nothing," shooting a Webby-nominated video with a two-person crew
How to Actually Make $1M From a Business Book | Jeff Goins
Can a business book actually make you a million dollars? The surprising answer is yes — but almost none of that money comes from book sales.Tim's book DISCOVERABLE is now available for pre-order → ahrefs.com/discoverableBest-selling author Jeff Goins breaks down the real economics of publishing: why books are "a bad business model," how the back-end (courses, consulting, software, hi
I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI)
Want your brand to show up in ChatGPT, Claude, and Gemini?Here's the uncomfortable truth: LLMs don't crawl the web when they answer your questions. They search traditional indexes — ChatGPT leans on Bing, Gemini uses Google, and Claude appears to pull from Brave. So if you're not ranking in those indexes, you're not even in the consideration pool.Dan Petrovic is one of the most res
I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro)
Zero-click marketing doesn't mean you don't want the click — it means you stop being dependent on it. Amanda Natividad, VP of Marketing at SparkToro, coined the term and joins Tim Soulo to defend it against every skeptic's favorite objection: "If nobody clicks through, how do people actually buy your stuff?"Amanda is one of the sharpest, most opinionated marketing voices onli
The $200K Mistake We Didn't See Coming | Jacque Aboubakr (Ahrefs)
What does it actually cost to run a world-class marketing conference? Try up to $950,000 for a single event — and Ahrefs aims to break even on every one of them.In this candid conversation, Tim Soulo and Jacque Aboubakr open the books on Ahrefs Evolve, revealing exact budgets, the three biggest expense lines (hotel room minimums, AV/LED screens, and fabrication), and why they pour every ticket dol
What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)
Why does Coca-Cola spend millions on advertising when everyone already knows their brand?Professor Byron Sharp reveals that even the world’s most famous brands face a shocking reality: most of their customers hardly ever buy them. The biggest group of Coke buyers? People who drink it just once a year.Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the
Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)
A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar?Michael Corcoran, the mastermind who drove 2 billion organic impressions in 18 months at Ryanair (with zero paid media), reveals why most brands are failing at social media by copying tactics without understanding strategy.Michael Corcoran is the former head of social
AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)
Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsopp, Head of Marketing Strategy and Research at Ahrefs, demonstrates how he's built custom AI applications that save hours of repetitive work — from automated competitor link analysis to personalized task managers that cost less
Gong's Billion-Dollar Bet Against Best Practices | Udi Ledergor (Gong)
Swearing on sales calls can boost win rates by up to 8% — that's just one of the counterintuitive insights that helped Gong grow from 11 customers to over $300M in annual revenue.Udi Ledergor joined Gong as employee #13 and marketer #1, eventually becoming CMO and now Chief Evangelist. His data-driven content marketing approach turned proprietary sales call analytics into viral marketing gold
How to automate blog writing with AI from keyword to published | Ryan Law (Ahrefs)
Most writers can barely publish one article per week — but what if AI could help you draft 30 articles in less time?Ryan Law has cracked the code with an automated content pipeline that’s already producing high-quality articles for the Ahrefs blog in just 8–12 minutes each.Ryan Law is Head of Marketing at Ahrefs and has spent years refining AI-powered content workflows. He’s built an intricate sys
Ahrefs' CMO answering your (tough) questions | Tim Soulo
Most SEO tools are playing catch-up with AI search while their users wonder if traditional keyword tracking even matters anymore. Tim Soulo tackles your burning questions about how Ahrefs is navigating this shift, revealing that Content Explorer is their most underrated feature despite being 10x less popular than Site Audit.Tim Soulo is the CMO at Ahrefs, one of the industry's most comprehensi
The "Sitcom" Ad Strategy: How One Funny Video Closed 12 Deals | Luke Winter (Deadpan Agency)
One of Deadpan Agency's comedy campaigns paid for the entire production cost within a single episode — and went on to influence 12 additional client deals. Luke Winter didn't get there by making polished corporate videos. He got there by making B2B brands funny.Luke is the founder and creative director of Deadpan Agency, a London-based studio specializing in comedy video for SaaS and tech companie
Inside ZoomInfo’s $1.2B AI GTM Engine | Tal Raz
ZoomInfo powers the world's outbound prospecting — and gets the majority of its own new business from inbound. Tal Raz, ZoomInfo's CMO, explains the flywheel behind a $1.2B ARR go-to-market machine.Tal is a nine-year veteran of ZoomInfo who joined as a marketing analyst and built her way to the C-suite by obsessing over funnel gaps, data quality, and campaign execution. She now leads a ~10
How to Build a $2.1B Brand with a Team of 10 (Gamma’s Playbook)
Gamma is everywhere right now. With viral videos starring Rainn Wilson, massive drone shows over San Francisco, and a valuation of $2.1 billion, this AI startup has mastered the art of capturing attention in a crowded market. But behind these huge stunts is a surprisingly small, scrappy team using a very specific playbook to punch way above their weight class.My guest today is Kristin Fracchia, th
10x Your Marketing With These AI Workflows | Kieran Flanagan (Hubspot)
Most marketers use AI to write generic emails.Kieran Flanagan used it to increase sales meetings by 30% and build a “Chief of Staff” that manages his 350-person team.Kieran is the SVP of Marketing at HubSpot, where he has helped scale the company from 250 to over 7,000 employees.He is also the co-host of the popular “Marketing Against the Grain” podcast.In other words, Kieran doesn’t just theorize
Top SEO myths debunked with real data | Ethan Smith (Graphite)
Is SEO actually dying, or are you just listening to the wrong people? While the media claims that AI is causing a 25% traffic collapse, data from 40,000 of the largest websites in the U.S. tells a completely different story.In this episode, Ethan Smith (CEO of Graphite) joins Tim Soulo to perform SEO Necromancy — resurrecting search from the dead by debunking the biggest myths in the industry. Eth
How To Make People Care About Your Brand | Jay Acunzo
Early-stage marketing is often a race for reach, but Jay Acunzo argues that resonance is the only metric that actually moves the needle in 2026.Jay is the former Head of Content at HubSpot and Google, a world-renowned keynote speaker, and an expert in storytelling. He has helped countless brands find their "Premise"—the distinct point of view that makes them irreplaceable in a sea of commodities.I
Copywriting Is a Dead Skill | Neville Medhora
AI is already better at writing than 90% of people. It’s faster, cheaper, and never gets writer’s block. Yet, most companies that try to fully automate their content end up with "AI slop" that tanks their engagement.Meet Neville Medhora, the founder of Copywriting Course and SwipeFile.com. As an "OG blogger" who started in 1999 and a mentor to many top marketers, Neville has a
AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive | Ryan Law
Is Your Marketing Career Safe from AI? Ryan Law’s 6-Point Defense PlanSam Altman predicts that 95% of what marketers do will eventually be handled by AI, and Microsoft claims that copywriters are at the top of the replacement list. So, is your marketing career in trouble?To answer this, we sat down with Ryan Law, our Director of Content Marketing. Ryan’s been experimenting with AI since the GPT-3
Clay's $3.1B Marketing Playbook | Bruno Estrella (Clay)
Clay went from zero revenue to a 3.1 billion dollar valuation in just 2 years. Was it luck, skill, or are they just riding the AI hype bubble?Meet Bruno Estrella, the Head of Marketing at Clay. He joined when the company was just 20 people and helped build one of the most effective partner and community-led marketing engines in SaaS.In this episode, Bruno reveals Clay’s full growth playbook, from
Stop Wasting Money On Fake Influencers (Do This Instead) | Jeremy Boissinot (Favikon)
Influencer marketing might be the most hyped growth channel right now. But here’s the problem: most companies are burning money on it. How do you know which influencers are legit and which ones are just gaming the system before you waste your budget?Meet Jeremy Boissinot, founder of Favicon, an influencer marketing platform that has analyzed over 500,000 LinkedIn creators to understand the data si
World's Top SEO Expert Busts AI Search Myths | Patrick Stox (Ahrefs)
If you want your brand to show up in ChatGPT, do you follow the same rules as ranking in Google—or is it a completely different game?To settle the debate, we brought in Patrick Stox, one of the most experienced SEO professionals in the industry. Patrick’s been tracking the rise of “Answer Engine Optimization” (AEO) and has strong opinions about the advice new experts are spreading.In this episode,
How to Win in AI Search (Real Data, No Hype) | Ryan Law (Ahrefs)
AI search is exploding — and everyone wants to teach you how to show up in ChatGPT.But in this new “Wild West,” who can you actually trust?Meet Ryan Law, Ahrefs’ Director of Content Marketing.Ryan and his team have carried out some of the largest studies on AI search, backed by millions of data points, to understand what actually works when it comes to Answer Engine Optimization (AEO).If you’ve be
The 3 Types of EGC Every Brand Should Be Using | Melissa Laurie (Oysterly Media)
Employee-generated content isn’t just a trend — it’s the future of marketing.In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want
Google Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo)
AI Overviews are changing search — but not in the way Google wants you to think.In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click sea
Inbound Is Changing — Here’s What You Do Instead | Emily Kramer (MKT1)
Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions.She’s seen it all.We chatted about positioning fundamentals, product vs. content marketing, the growing founde
AI Writing at Scale: Ahrefs’ Step-by-Step Workflow | Ryan Law (Ahrefs)
Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.”This episode is the result.Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.It’s not a “p
If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious)
Is your marketing stuck in “competent” mode?In a world where AI can generate endless content, being good isn’t good enough anymore.In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that’s e
Unpacking the Social Media Playbook of a $4B brand | Chris Cunningham (ClickUp)
Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-bra
“I Wrote 21 Blog Posts in 30 Minutes. And They're GOOD.” | Eric Siu (Single Grain)
Is AI replacing marketers, or just helping bad marketers move faster?In this episode, we're joined by Eric Siu, founder of Single Grain, host of @LevelingUpOfficial , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now.Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 blog
Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)
What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?Adam Robinson breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns cr
Inside the $360K Rebrand That ACTUALLY Worked | Nathan Barry (Kit)
Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision.We talk:• Why they spent $260K with a top agency (and what they actually got)• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency• The Minimum Vi
Automate $10K/Month in Tasks with AI (REAL Workflows You Can Steal) | Gael Breton (Authority Hacker)
Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-m
$10M ARR PER EMPLOYEE with AI? This Startup Says Yes. | Amos Bar-Joseph (Swan AI)
What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.From automation and content creatio
How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)
As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry. In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.Explore in this episode: (00:00) Intro(01:41) How do you know if you have a commun
The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)
Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong abou
Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow | Tim Dalrymple (Roadway, Notion)
What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape? In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.Tim shares lessons from leading marketing at
How to make a podcast that actually grows your business | Borko Kovacevic (Poddster, Podyx)
Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx. In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podca
Why marketing is a good skillset for a founder | Magnus Grimeland (Antler)
Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages.
As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030.
In this episode, you'll learn:
(0:00) I
This is how viral marketing really works | Delbert Ty (Coffee Meets Bagel)
What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships.
Before joining CmB, Delbert worked as Head of Marketing at Circles.Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years.
And even before that he worked at Procter & Gamb
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Early-stage marketing can be full of challenges, but what if there were a playbook to follow?
Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR.
He's currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone.
In other words, Madhav has pretty much mastered the
Creatively outmarketing industry giants to a $5.6B valuation | Jon Stona (Airwallex)
How can you rise to unicorn status in an industry dominated by legacy players? Jon Stona, VP of Global Marketing at B2B global payments processor Airwallex shares his insights into growing the company from a coffee shop in Australia to a dominant player in the fintech space.
Today, Airwallex has a $5.6B valuation and handles $100B in processing volume. So, what's the marketing machine behind thi
The blueprint to scaling to $100M | Neil Patel
Neil Patel, one of the most recognized names in digital marketing, pulls back the curtain on how he scaled his agency, NP Digital, to over $100 million in revenue. Neil shares his insights into building and managing a global agency, transitioning from small business clients to enterprise giants like LVMH, Panasonic, ESPN, and CNN, and the strategies he uses to reduce churn and maintain client rela
Turning a brand into a household name | Steven Kalifowitz (Crypto.com)
How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions?
Steven Kalifowitz is doing just that right now with @CryptoComOfficial . When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitter.
Along with
How to make your brand show up everywhere | Fery Kaszoni (Search Intelligence Ltd)
When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year.
Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community.
But it wasn't always that way. Fery shares his ups and downs as an agency owner, wh
Can AI content really be “as good as” human content? | Zac Harris (Rankd., Copy.ai)
Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so.
But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide.
Ever the AI skeptic, Tim Soulo sat down with
How to turn leadership and coaching into a multi-million dollar business | Bryan Harris
Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching.
A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including:
00:00 Introduction
01:02 Shifting from courses to co
The $25M non-profit, open source platform taking on WordPress | John O'Nolan (Ghost)
John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking.
He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive.
With so much to unpack, there was a lot to discuss, including:
01:25 What it’s like to work for Wordpress
5:25 Launching a Wordpress compe
Meet the mastermind behind Paddle's $75M ARR success | Andrew Davies (Paddle)
What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out!
Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog sec
Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)
What happens when an SEO tool can't compete in SEO?
That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland.
In this episode, you'll lear
Meet the guy behind Detailed.com's viral research articles | Glen Allsopp (Detailed)
Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.
Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the pub
Strategies for acquiring tens of thousands of customers | Andrus Purde (Outfunnel)
How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice.
Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture.
As well spillin
Shifting the digital PR paradigm | Alex Nigmatulin (PRNEWS.io)
If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR.
In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage.
Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (i
What IS and ISN'T working in SEO in 2024 | Aleyda Solis (Orainti)
What are the SEO experts focusing on right now?
@CrawlingMondaysbyAleyda is one of the most analytical, intuitive SEO specialists out there today. She’s the founder of Orainti, a world-leading boutique SEO consultancy, and has one of the biggest audiences in this space. If you want to know what SEO tactics are actually worth your time, Aleyda is the person to ask.
We talked about what SEO te
Are niche affiliate sites dead? | Gael Breton (Authority Hacker)
So you want to build a community around your business. What’s the secret to doing this effectively in 2024?
Whether you're using social media, email marketing, SEO, or online spaces, there is an art to nurturing a self-sustaining community. And if you crack the code, this is a great opportunity to add more profit to your business.
Today we’re breaking down exactly how to do this with help from
How to indie-hack to $600K ARR | Jon Yongfook Cockle (Bannerbear)
What does it take to build a successful company to $600K as an indie hacker? Jon Yongfook Cockle says successful founders need to have resiliance.
Jon Yongfook would know. In addition to attempting the well-known Indie Hackers challenge 12 Startups in 12 Months, he also went through 20-30 failed projects before striking the right product-market fit with Bannerbear, an image generation software.
Meet the guy who says zero-volume keywords are a sham | JH Scherck (Growth Plays)
JH Scherck is a growth consultant known for his expertise in developing effective content strategies for SaaS companies.
He previously worked for companies like WP Engine and Docsend before striking out on his own with his SEO and content strategy agency, Growth Plays.
JH is a wealth of knowledge about B2B marketing strategies, audience development, and SEO. Check out the full podcast to learn
The secrets to scaling to $150M with limited resources | Guillaume Moubeche (Lempire)
Guillaume Moubeche is the dynamic and energetic co-founder and CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers.
Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time.
In this episode, we cover:
(00:0
How to charge THOUSANDS for SEO consulting | Eli Schwartz (Product-Led SEO)
How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant?
Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per
Why 99% of Content is TRASH (And What to do Instead) | Peep Laja (CXL, Wynter)
Is content marketing dead? Peep Laja thinks most of it’s garbage. In this episode, the founder of Wynter and CXL breaks down why today’s B2B content fails, how to create messaging that actually converts, why testing beats guessing, and how to know when it’s time to pivot your business model. ***************************************Where to find Peep: LinkedIn: (https://www.linkedin.com/in/peeplaja/
He Drove $100M+ in Pipeline—Then Quit to Go Fractional | David Fallarme (Hubspot, Owner.com)
How different is marketing within large, complex teams than working with smaller brands? Tim Soulo chatted with David Fallarme about large-team marketing, fractional marketing, and why he decided to join Owner.com as VP of Marketing.***************************************Additional Resources► https://www.linkedin.com/in/dfallarme/***************************************Ahrefs PodcastHost: Tim Soulo
What a $5M Business Portfolio REALLY Looks Like (SPOILER: Not What You Think) | Dom Wells (Onfolio)
When Dom Wells was teaching English, he never imagined that a few short years later, he’d be sitting on a $5M portfolio of digital assets. Tim Soulo dug in to find out how Dom’s portfolio is constructed, what he looks for in acquisitions, and how he runs his projects.***************************************Additional Resources► https://onfolio.com/► https://twitter.com/DomWellsOnfolio► https://www.
He Scaled MOZ to $67 MILLION—Then Threw Out the Playbook | Rand Fishkin (Moz, SparkToro)
Rand Fishkin famously co-founded Moz, helped build it to a $67M company, and became one of the original SEO influencers in the process. But when he left the company in 2018 to found SparkToro, he didn’t just walk away from Moz; he also walked away from SEO in general. So what happens when one of the original SEO influencers drops SEO as a marketing channel? In this episode, you'll learn why yo
Google Analytics Legend Now Says: "OOH Is the Next Performance Channel" | Adam Singer (AdQuick)
What is Out-of-Home (OOH) advertising, and how can it help you? Adam Singer, VP of Marketing at AdQuick, walks Tim Soulo through specific case studies on how companies can use offline advertising to make an impact even in digital spaces. Before joining AdQuick, Adam was an Analytics Advocate at Google for 6 years. He left in 2018 to work with multiple startups both in-house and as a consultant. So
Get to $1M ARR in LESS THAN A YEAR | Laura Roeder (Paperbell)
In 2014, Laura Roeder founded MeetEdgar, a social media scheduling software. She got around 100 signups on the first day of launch, and within just 11 months, the company was already making more than $1M in ARR. Laura’s marketing playbook was so successful with MeetEdgar, that she was able to make a life-changing 7-figure exit within a few years. And then she repeated her success with her new coac
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