Thriving Practice with Tracy Cherpeski
Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership.
Episodes
Still Doing It Yourself? What That's Really Costing Your Practice, EP 266
Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy Cherpeski asks the question most practice owners don't want to answer: is that actually your job?
This isn't a time-management talk. It's an honest look at one of the most predictable tipping points in founder-led healthcare practices — the moment when caring so much that
“I Don’t Want to Burden Them”: The Real Reason Practice Owners Go It Alone – A Special SNACK Episode, EP 265
Private practice ownership comes with a particular kind of loneliness that no one warns you about. In this SNACK episode, Miranda Dorta turns the mic around and interviews Tracy Cherpeski about what isolation actually costs practice owners, and why so many high-achieving providers resist the very support that could help.
Tracy gets honest about a pattern she sees often: practice owners who don’t
Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264
Five missed phone calls could be costing your practice $5,000 to $10,000 a month — and most practice owners have no idea it's happening. In this episode, Tracy Cherpeski talks with Erika Sanchez, CEO of Healthcare Call Center, about the hidden gap between marketing spend and practice growth.
Erika's team, built almost entirely of stay-at-home moms working from home across the country, has helped
Is Your Practice a Sellable Asset? Luisa Alberto on Cash Flow, Sustainability, and Building to Exit, EP 263
What if getting financially clear had less to do with being a "numbers person" and more to do with leading your practice with confidence? In this episode, Tracy Cherpeski sits down with Luisa Alberto, CEO of People First Finance, People First Foundations, and Kindredly — three companies built around making self-employment less overwhelming and more sustainable.
Luisa shares her own path from phil
The One-Lever Method: Tracy Cherpeski on Course Correcting Your Practice Without Chaos – A Special SNACK Episode, EP 262
Something feels off — but you can't quite name it. In this SNACK episode, Tracy Cherpeski joins Miranda Dorta to talk about what Tracy calls "practice identity drift": the gradual, hard-to-see process by which a practice owner's original vision gets buried under the weight of compliance, overcommitment, and reactive patterns.
Tracy breaks down why drift looks different from burnout, why overcommi
Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261
What if the most powerful marketing tool a physician has isn't a website or an ad campaign — it's themselves? In this episode, Tracy Cherpeski sits down with Ginger Allen, founder of Your Medical Liaison and president of the Florida Medical Association Alliance, to talk about what actually works when growing a functional medicine practice or any independent healthcare practice.
Read the full show
The Alchemy of Change: What Burnout Is Really Telling You About Your Practice, EP 260
Every practice owner has a moment when they do the math — and quietly wonder whether they'd be better off just becoming a barista. If you've been there, this episode is for you.
In this solo episode, Tracy Cherpeski introduces the Alchemy of Change: a three-stage framework for understanding why the hardest seasons of practice ownership aren't signs of failure, but of real transformation in progres
From Pajama Charting to Month-Long Vacations: Practice Management Software That Actually Understands Healthcare Featuring Damien Adler, EP 259
What if the biggest obstacle to a thriving practice isn't your clinical skills — it's everything around them? In this episode, Tracy Cherpeski sits down with Damien Adler, co-founder of Zanda Health and a practicing psychologist, to talk about how the right systems can take administrative burden off your plate and give you your practice — and your life — back.
Read the full show notes, memorable q
The Grip Problem: What White-Knuckling Your Practice Is Really Costing You – A Special Snack Episode, EP 258
What if the thing quietly holding your practice back isn't a systems problem or a staffing problem — but a grip problem? In this SNACK episode, Miranda Dorta turns the mic around and puts Tracy Cherpeski in the interview seat for an unscripted conversation about one of the most persistent patterns in healthcare practice ownership: holding on too tightly.
Read the full show notes, memorable quotes,
Stop Giving Away Your Energy: Phil Johnson on the Real ROI of Emotional Intelligence, EP 257
What if the biggest gap in your healthcare practice isn't clinical—it's emotional? In this episode, Tracy Cherpeski sits down with returning guest Phil Johnson, founder of the Master Business Leadership program, for a direct and data-driven conversation about emotional intelligence and why most high-achieving healthcare professionals have barely scratched the surface of developing it.
Read the fu
Keep the Main Thing the Main Thing: Dr. Peter Kevorkian on Purpose-Driven Practice and Burnout Prevention, EP 256
What happens when the business of healthcare starts to crowd out the heart of it? In this episode, Tracy Cherpeski sits down with Dr. Peter Kevorkian — President of Life Chiropractic College West and a chiropractor with 42 years in private practice — to talk about the one thing that separates thriving practice owners from burnt-out ones: staying connected to your purpose.
Read the full show notes
What Med School Never Taught You About Running a Practice—And How to Close the Gap – A Special Snack Episode, EP 255
Medical school taught you how to care for patients. It didn't teach you how to run a practice. In this SNACK episode, Miranda Dorta interviews host Tracy Cherpeski about the business knowledge gap that's quietly costing independent practice owners—and what you can do about it whether or not you have a business degree.
Read the full show notes, memorable quotes, and key takeaways.
Tracy breaks do
The Diagnostic Eye: Reading Your Practice's Recurring Problems, EP 254
There's something in your practice that keeps coming back. You handle it, move on — and there it is again. In this solo episode of The Thriving Practice Podcast, Tracy Cherpeski reframes every recurring problem in your practice: those problems aren't malfunctions. They're messages.
Read the full show notes, memorable quotes, and key takeaways.
Is your practice growth-ready? See Where Your Practi
You May Be the Bottleneck: What a Telehealth Entrepreneur Wants Every Practice Owner to Know Featuring Paulina Riedler, EP 253
What does it cost when a skilled provider spends their afternoon doing compliance paperwork instead of treating patients? In this episode, Tracy Cherpeski sits down with Paulina Riedler — founder of SpaKinect and a registered nurse turned entrepreneur — to talk about telehealth compliance, practice efficiency, and the real cost of being the bottleneck in your own medical spa or aesthetic practice.
The Ick Factor: Why Practice Owners Avoid Fee Conversations — And What It's Costing Them – A Special Snack Episode, EP 252
If you've ever looked at your fee schedule and felt a knot in your stomach, you're not alone. Fee setting is one of the most avoided conversations in private practice — and it's not about not caring. It's about the discomfort that runs deep in helping professions, where talking about money can feel like it conflicts with the commitment to care.
Read the full show notes, memorable quotes, and key
If You Don’t Ask, You Don’t Know: A GP’s Case for Making Menopause Care a Practice Priority Featuring Dr. Danielle Hunte, EP 251
What if the physician best positioned to help women through perimenopause is the one they’re already seeing — their GP? In this episode, Tracy sits down with Dr. Danielle Hunte, a general practitioner from Barbados and founder of Midlife Meridian, to explore exactly that.
Read the full show notes, memorable quotes, and key takeaways.
With nearly 30 years in medicine and over 20 in private practi
18 Years in the Insurance System, Then She Built Something Better: Dr. Samantha Mekrut on DPC and Women’s Midlife Health, EP 250
After more than 18 years in insurance-based healthcare, Dr. Samantha Mekrut made a decision a lot of physicians dream about: she left to build something better. The result is Meristem Family Medicine — a direct primary care practice in Medfield, Massachusetts, where patients pay a flat monthly membership fee, appointments run 30 to 60 minutes, and the administrative machinery of insurance billing
The Real Burnout Prevention Framework for Independent Practice Owners – A Special Snack Episode, EP 249
Burnout is one of the most talked-about topics in healthcare — and still one of the most misunderstood. In this SNACK episode, Miranda Dorta turns the mic around and puts Tracy in the hot seat for an unscripted conversation about what burnout prevention actually requires. Not the surface-level version. The real one.
Read the full show notes, memorable quotes, and key takeaways.
Sign up for the P
Fork in the River: Leadership, Loneliness, and What Healthcare Can Learn from the Rise and Fall of Company Towns Featuring Lisa Prior, EP 248
What if your practice is one of the last true neighborhoods your patients have access to? In this episode, Tracy Cherpeski sits down with Lisa Prior — leadership and change consultant and author of the forthcoming Rubber Avenue: When Work Was the First Neighborhood — for a conversation that reframes where practitioner burnout really comes from.
See Where Your Practice Stands: Take our Practice Gr
From the Weeds to the Horizon: The Altitude Shift That Sharpens Every Decision and Protects You from Burnout, EP 247
What if burnout isn't really about overwork — and has more to do with being stuck at the wrong altitude?
Join us for our upcoming Masterclass, Prevention Paradigm: Catching Burnout Before it Catches You. https://www.tracycherpeski.com/prevention-paradigm
Read the full show notes, memorable quotes, and key takeaways.
In this solo episode, Tracy introduces the Altitude Shift: the skill of moving
Is Independent Practice Worth Protecting? Tracy's Unfiltered Take on Staying Independent in 2026 – A Special Snack Episode, EP 246
With acquisition offers arriving, reimbursement cuts looming, and colleagues selling, a lot of practice owners are quietly asking: is staying independent even worth it? In this SNACK episode, Miranda Dorta sits down with Tracy Cherpeski to get her unfiltered take on that question.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Read the full show notes, memorable qu
You've Done Nothing Wrong: A DPT's Practical Guide to Fitness and Nutrition for Busy Healthcare Providers Featuring Dr. Hannah Brandt, EP 245
What if the biggest obstacle to your health isn't time or willpower—but the fact that nobody ever taught you how to take care of yourself? In this episode, Tracy Cherpeski sits down with Dr. Hannah Brandt, a doctor of physical therapy and founder of Physique Triage, who helps women in healthcare build sustainable fitness and nutrition habits without turning their lives upside down.
See Where Your
Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244
What separates a thriving private practice from one that's perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance. Getting the right patients in the door, and building systems that keep them—without the owner burning out in the process.
Read the full show notes, memorable q
Good Revenue, No Money: The Financial Clarity Gap in Healthcare Practices - A Special Snack Episode, EP 243
If you make good revenue but still feel like there's never enough money in the practice, you're not broken—you're probably just missing financial clarity. In this SNACK episode, Tracy Cherpeski and Miranda Dorta get into one of the most common and least-discussed gaps in independent healthcare: the difference between having a great accountant and having a real financial strategy.
Read the full sh
Data Over Guesswork: What a Marketing Engineer Knows About Growing Your Practice Featuring Cameron LiButti, EP 242
Most practice owners know they need to market their practice—but far fewer know how to evaluate whether it's actually working. In this episode, Tracy sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer's precision to healthcare practice marketing strategy.
Read the full show notes, memorable quotes, and key takeaways.
See Where Your Practice Stands: Take our Prac
Leading From Last Place: Why Self-Neglect Is a Practice Problem, Not a Personal Failing, EP 241
You were trained to put yourself last. Not explicitly—nobody handed you a brochure. It happened through culture, through modeling, through what got rewarded in medical school and residency and every clinical environment since. And by the time you opened your own practice, you were running yourself exactly the way the system trained you to: straight into depletion.
Read the full show notes, memora
The 80% Rule: How Practice Owner CEOs Stop Perfecting and Start Scaling – a Special Snack Episode, EP 240
Perfectionism can feel like a strength—until it starts quietly costing you time, momentum, and peace of mind. In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to talk about one of the most persistent challenges for practice owner CEOs: knowing when good enough actually is good enough.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Read the full s
The Undoctor: Why a Psychiatrist Says Human Connection Heals More Than Any Prescription, Featuring Dr. Fred Moss, EP 239
What if the most healing thing a healthcare provider can do has nothing to do with a diagnosis or a prescription? In this episode, Tracy Cherpeski sits down with Dr. Fred Moss—a psychiatrist with 46 years in the mental health system who believes that human connection, not medication, is at the heart of all healing.
Read the full show notes, memorable quotes, and key takeaways.
See Where Your Pra
You Don’t Have a Team Problem – You Have a Leadership Identity Problem, EP 238
If you opened your practice to help people heal but spend most of your day checking, correcting, and redoing your team’s work, this episode is for you. Tracy explores why this pattern isn’t a team problem—it’s a leadership identity problem rooted in your clinical training. The same precision and thoroughness that makes you an exceptional clinician can quietly erode your team’s confidence, initiati
Relationship Over Cold Calls: Smarter Patient Growth for Practice Owner A Special Snack Episode, EP 237
If you’re a healthcare practice owner who’s ever been told to “just pick up the phone and start calling,” this episode is for you. Cold calling has been a go-to tactic for decades, but for independent practice owners trying to build trust-based patient relationships, it can do more harm than good.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Read the full show no
Consistent Marketing Over Perfect Campaigns: Growing Your Practice Without Overwhelm Featuring Kurt Hoffmann, EP 236
Marketing your healthcare practice doesn't require expensive campaigns or overwhelming social media strategies. In this episode, Kurt Hoffmann, founder of Abra Marketing, explains why consistent, authentic marketing is part of your mission as a healthcare provider—and how to make it manageable when you're already stretched thin.
See Where Your Practice Stands: Take our Practice Growth Readiness A
Three Healthcare Experts, One Solution: How to Future-Proof Your Practice When Everything Feels Urgent, EP 235
What happens when a policy leader, a strategic CFO, and an AI innovation specialist all arrive at the exact same conclusion about healthcare leadership - independently? You get validation of what Tracy has been teaching for years.
In this episode, Tracy breaks down her recent roundtable with three heavyweight experts: Marc Chow (CEO of Santa Clara County Medical Association), Aaron Gold (strategi
"Am I Actually Making Money?" Understanding the Numbers That Matter Most in Private Practice Featuring Sean Healy and Keith Campagna, EP 234
Running a profitable medical practice requires more than clinical excellence—it demands financial clarity that most healthcare providers were never trained to achieve. Many practice owners find themselves caught in a frustrating paradox: their accountant tells them they're profitable, yet their bank account tells a different story.
Is your practice growth-ready? See Where Your Practice Stands: Ta
The Multiplier Mindset: Why Subtracting Is the Key to Practice Growth – A Special Snack Episode, EP 233
More than half of healthcare practice owners report burnout, and the traditional response—working harder, seeing more patients, adding more services—keeps them trapped in a cycle that never delivers the freedom they imagined. In this SNACK episode, Miranda Dorta interviews Tracy about the 10x practice owner mindset and why sustainable practice growth requires subtraction, not addition.
Read the f
Bridging the Specialist Gap: How Virtual Consultations Transform Veterinary Practice Management Featuring Dr. Kenneth Pierce, EP 232
Dr. Kenneth Pierce didn't just fill a geographic gap when he opened Veterinary Vision Center in underserved Shreveport, Louisiana—he identified a nationwide crisis. The shortage of veterinary specialists means general practitioners often lack access to expert guidance for complex cases, leading to stressed veterinarians, suboptimal patient outcomes, and frustrated pet owners facing long drives and
The Three-Year Journey: How One Physician's Burnout Led to Helping Others Reconnect Featuring Dr. Shelina Jaffer, EP 231
Dr. Shelina Jaffer's physician burnout journey is textbook—until it isn't. This London-based GP normalized stress and physical symptoms for months before a moment of emotional darkness forced recognition: this was advanced burnout. Her recovery story and the creation of HavenWithin offers a roadmap for healthcare professionals seeking sustainable wellbeing.
Is your practice growth-ready? See Wher
Behind the Scenes: Generational Divides, Physician Unions, and What Practice Owners Really Want - A Special Snack Episode, EP 230
In this candid SNACK episode, Miranda turns the microphone around and interviews Tracy about her recent speaking tour across California. Tracy spoke at multiple events with the Santa Clara County Medical Association and Fresno Madera Medical Society, teaching burnout prevention at the CME level—and what she learned surprised even her.
You'll hear about the practice owners who started their own pr
The 66-Day Truth: Building Sustainable Change in Your Healthcare Practice, EP 229
If you're a healthcare practice owner who made New Year's resolutions this January, only to watch them crumble by February, you're not alone—and more importantly, you're not failing. After nearly 16 years of coaching highly credentialed business owners, Tracy Cherpeski has seen the same pattern: resolutions fail not because practice owners lack discipline, but because resolutions themselves are fu
The Iceberg Effect: How Winter Blues Ripple Through Your Healthcare Practice, EP 228
The end of the year brings more than holiday obligations for healthcare practice owners—it often brings exhaustion that ripples through your entire practice. When you're running on empty, your team feels it, and suddenly everyone's pretending their way through December while practice culture slowly fractures.
In this episode, Tracy reflects on meaningful wins from 2025—including CME accreditation
The Revenue Trap: Why More Patients Doesn't Always Mean More Profit – A Special Snack Episode, EP 227
Are you seeing more patients than ever but wondering where all the money is going? You might be caught in the revenue trap.
In this candid SNACK episode, Miranda turns the mic on Tracy to explore why practice growth doesn't always translate to better profit margins or more freedom. Many healthcare practice owners are busier than ever—maybe even adding providers or locations—but when they look at
How to Secure NIH Funding When Everyone Says It's Impossible Featuring Dr. Meg Bouvier, EP 226
Are you concerned about NIH funding for your research? Dr. Meg Bouvier, founder of Bouvier Grant Group, shares encouraging news: despite proposed cuts, Congress has protected NIH's nearly $50 billion budget with strong bipartisan support.
In this episode, Dr. Meg Bouvier explains how researchers can adapt their grant applications by reframing language to emphasize disease burden reduction and cos
From Burnout to Partnership: Attracting Physicians Leaving Hospital Systems – A Special Snack Episode, EP 225
Healthcare unions are gaining momentum in hospitals and health systems, and if you're a private practice owner, this shift creates a significant opportunity for you. With 25% of physicians in hospital-led organizations actively considering leaving, experienced doctors are looking for alternatives to systems that have burned them out—and many are turning their attention to private practice.
In thi
The Surgeonista: How Authentic Branding Attracts the Right Patients, Featuring Dr. Gina Maccarone, EP 224
Starting your own medical practice can feel like stepping into an entirely different profession—and that's because in many ways, it is. Dr. Gina Maccarone, cosmetic surgeon and owner of The Surgeonista in Cincinnati, knows this tension well. After years in general surgery and trauma care, she made the leap to cosmetic surgery and private practice ownership.
Read the full show notes, memorable quo
Burnout Prevention for Practice Owners: Why Wellness Advice Doesn't Work (And What Does), EP 223
Burnout prevention advice rarely works for practice owners because it ignores the structural realities of running a healthcare business. Generic wellness tips like "set better boundaries" or "take more vacations" fall flat when you're responsible for payroll, team development, and practice sustainability. In this episode, Tracy breaks down why traditional burnout prevention fails and shares three
Beyond Exhausted: Understanding the WHO's Burnout Framework for Healthcare Leaders, EP 222
Practice ownership comes with a unique paradox: the autonomy you fought for also means carrying the full weight of clinical work, business management, and leadership. In this episode, Tracy breaks down the World Health Organization's three-phase burnout framework and reveals why nearly half of all physicians are experiencing burnout symptoms—and what makes practice owner burnout distinctly differe
AI in Healthcare: Band-Aid or Solution? What Practice Owners Need to Know – A Special Snack Episode, EP 221
In this candid snack episode, Tracy sits in the interview seat as Miranda explores the practical reality of AI for private practices. Following Tracy's conversation with David Herman about AI in dental marketing, this episode addresses what practice owners are really asking about AI implementation, where these tools genuinely help, and the critical questions to ask before investing time and resour
Why Proactive Legal Support Actually Saves Practice Owners Money Featuring Sarah Covington, EP 220
Healthcare attorney Sarah Covington joins Tracy to discuss why proactive legal engagement saves independent practice owners both time and money. Drawing from her experience in big law, health systems, and her own practice, Sarah reveals the compliance requirements most practice owners don't know about and shares practical strategies for managing the juggling act between patient care and business l
The Hidden Financial Challenges of Physician Ownership Featuring Anjali Jariwala, EP 219
Financial planning expert Anjali Jariwala joins Tracy to discuss the unique financial challenges physician practice owners face and why comprehensive planning requires both personal wealth management and business strategy. With her background in tax and financial planning plus personal ties to the physician community, Anjali offers insider perspective on navigating the complex transition from resi
Behind the Research: What 18,000 Physicians Can't Tell Us About Private Practice Burnout - A Special Snack Episode, EP 218
In this candid snack episode, Miranda interviews Tracy about the research behind their white paper, "Unlocking Potential: A Business Blueprint for Practice Owners." Tracy reveals a startling discovery: the largest burnout studies—including the AMA's 18,000-respondent survey—systematically exclude private practice owners, focusing exclusively on employed physicians in large systems. This two-year-o
The Time Trap: Why Independent Practices Are Disappearing (And the Swell Coming to Save Them), EP 217
Independent healthcare practices are at a critical crossroads. Based on original research from Tracy Cherpeski International's white paper "Unlocking Potential: A Business Blueprint for Practice Owners," this episode reveals the time crisis threatening independent practice ownership—and the surprising wave of change on the horizon. Tracy shares data showing that practice owners spend up to 35% of
Teaching Burnout Prevention While Burning Out: What Actually Saves Us, EP 216
In this raw and honest solo episode, Tracy Cherpeski shares what happened when the burnout prevention expert found herself sliding into Stage 4 burnout. During one of the busiest seasons of her career - launching Thriving Practice Community, facilitating a CME-accredited wellness retreat, and developing new programs - Tracy experienced firsthand the insidious nature of burnout she teaches others t
Buy-Ins, Buyouts, and Why Your Practice Needs a Plan B, Featuring Debra Phairas, EP 215
In this episode, Tracy sits down with Debra Phairas, a physician practice management consultant with over 40 years of experience working with more than 2,300 medical practices. They discuss the often-overlooked topics of buy-ins, buyouts, and exit strategies for private practices. Debra shares hard-earned wisdom from four decades in the field, including real stories that illustrate why planning ah
The Practice Owner's Guide to Quarterly Planning (and Staying Ahead of the Chaos) - A Special Snack Episode, EP 214
Overview: Each quarter brings predictable patterns in patient behavior and practice operations, yet many healthcare providers find themselves constantly reacting instead of planning. In this snack episode, Tracy Cherpeski shares her insights on how practice owners can leverage quarterly shifts to build sustainable growth and avoid burnout. From Q1's deductible reset surge to Q4's strategic plannin
Why "Work Smarter Not Harder" Is Terrible Advice (And What Actually Works), Pt. 3, EP 213
In this powerful conclusion to our three-part time leadership series, Tracy tackles one of the most repeated—and least helpful—pieces of productivity advice: "work smarter, not harder." Through the compelling story of Dr. David, an ER physician turned regenerative medicine practice owner, you'll discover why this platitude fails and what to do instead. Tracy introduces a concrete methodology for s
Stop Responding to Fake Urgencies: How to Actually Protect Your Strategic Time, Pt. 2, EP 212
Overview: In this episode of Thriving Practice, Tracy Cherpeski tackles one of the biggest challenges healthcare practice owners face: protecting strategic thinking time in an environment where everything feels urgent. Through the compelling story of Dr. David—an ER physician who opened a regenerative medicine practice—you'll discover why your blocked strategic planning time keeps getting hijacked
The Isolation Trap: How Independent Providers Can Build Their Professional Village – A Special Snack Episode, EP 211
In this candid snack episode, Miranda and Tracy explore the critical importance of building intentional professional community as a practice owner. Drawing from Tracy's recently updated blog post "Choosing Your Village" (originally written in 2011), they discuss why independent healthcare providers need more than clinical expertise—they need a village of people who understand the unique challenges
Stop Managing Your Time: Why Healthcare Practice Owners Need Time Leadership, Pt. 1 EP 210
In this first episode of our three-part Time Leadership series, Tracy Cherpeski tackles why traditional productivity systems fail healthcare practice owners. If you've tried every time management technique only to feel more overwhelmed, this episode reveals the real problem: you've been applying employee productivity frameworks to a practice owner's reality. Tracy introduces the concept of time le
The Oxygen Advantage: Building a Profitable EWOT Practice, Featuring Brad Pitzele, EP 209
In this episode, Brad Pitzele shares his journey from chronic illness survivor to EWOT advocate and business owner. Facing autoimmune issues and Lyme disease that left him struggling with brain fog, pain, and 50+ symptoms, Brad discovered Exercise with Oxygen Therapy when traditional treatments failed. After building his own system and experiencing dramatic improvements, he founded 1000 Roads to m
The 'Always On' Trap: Why Healthcare Providers Must Learn to Turn Off – A Special Snack Episode, EP 208
Healthcare providers excel at caring for others but often struggle with self-care. In this honest conversation, Tracy Cherpeski shares why the 'always on' mindset is actually counterproductive and reveals practical strategies for breaking free from energy-draining habits.
Key Highlights:
Why the word "should" creates unnecessary guilt and obligation
How your well-being directly impacts your
AI in Healthcare: How Technology Makes Patient Care More Human, Featuring David Herman, EP 207
David Herman from Web Marketing for Dentists joins us to discuss how dental practices can leverage modern marketing strategies while maintaining the human touch that builds lasting patient relationships. With over 20 years in the industry, David shares insights on why traditional marketing principles still work, how AI is enhancing rather than replacing human connections, and why understanding you
Women in Medicine Month: Exposing the Research Bias That's Making Burnout Worse, EP 206
Episode Overview: In this powerful solo episode honoring Women in Medicine Month, Tracy Cherpeski exposes a critical flaw in physician burnout research that's been hiding in plain sight. While women now represent the majority of medical students, they face burnout rates nearly 50% higher than men and remain dramatically underrepresented in practice ownership - the very model that offers the autono
The Gardener's Approach: Growing Your Practice Without Burning Out - A Special Snack Episode, EP 205
In this candid snack episode, Tracy Cherpeski shares insights on developing an entrepreneurial mindset while maintaining clinical excellence. She introduces the concept of "hat switching" between clinical and business roles, explores the gardener's approach to practice growth, and provides practical strategies for expanding revenue without extending work hours.
Key Highlights
The importance of
Beyond Success: How Two Practice Owners Created Expanding Circles of Influence, Pt. 3, EP 204
In this final episode of the mindful leadership series, Tracy Cherpeski explores how internal work creates expanding ripples of success. Following up with Dr. Sarah and Dr. Marcus years after their initial work, we see how their practices have become magnetic centers that naturally attract resources, talent, and opportunities. This episode reveals the five ripple zones that create sustainable comp
From Firefighting to Success Architecture: The 4-Pillar Framework That Scales Healthcare Practices, Pt. 2, EP 203
This episode introduces the concept of Success Architecture—the intentional framework that allows healthcare practices to grow predictably and profitably without requiring constant reactive management. Through the compelling case study of Dr. Marcus, Tracy demonstrates how the right foundation can transform a practice from survival mode to sustainable growth, achieving remarkable results in just 9
The $400K Barrier: The One Mindset Shift That Changed Everything, Pt. 1, EP 202
Healthcare practice owners often unknowingly create internal barriers that directly impact their bottom line – not from lack of clinical skills or business knowledge, but from deeply embedded beliefs that show up as seemingly logical decisions. Through Dr. Sarah's compelling transformation story, this episode reveals how one practice owner went from working 60+ hour weeks while personally taking p
The 10x Mindset: How This CEO Scaled Her Medical VA Company by 600% in Three Years, Featuring Beth Lachance, EP 201
Beth Lachance has built something remarkable. As the founder and CEO of Global Medical Virtual Assistants, she's scaled her company from around 200 to over 1,350 medical virtual assistants in just three years, all while helping medical practices nationwide solve their biggest challenge: administrative overwhelm.
In this episode, Beth explains how medical virtual assistants work as an "insourcing"
200 Episodes Deep: Season 9 Kicks Off with New Vision for Healthcare Practices – A Special Snack Episode, EP 200
Episode 200 marks a significant milestone for the Thriving Practice Podcast, celebrating not just the achievement but the entire healthcare community that has grown alongside it. Tracy and Miranda offer an intimate look at how the podcast has evolved, what drives their content decisions, and the exciting changes coming in future episodes. This behind-the-scenes conversation reveals the heart behin
The Movement We're Building (And You're Invited) Season 8 Finale, EP 199
In this Season 8 finale, Tracy reflects on eight months of breakthrough conversations and authentic connections while revealing what's been happening behind the scenes. She shares favorite moments including Dr. Ruth Mannschreck's inspiring time freedom story, Jennifer Raams' insights on emotional intelligence, and David Ford's MedWay innovation. Tracy discusses her surprising passion for addressin
The Chief Complaint Driving Healthcare Providers to Burnout (And the Intensive That's Changing Everything) - A Special Snack Episode, EP 198
Tracy Cherpeski shares insights into the Practice Growth Readiness Intensive, a four-week program designed to help healthcare practice owners move from feeling overwhelmed to gaining crystal-clear direction. This snack episode reveals the market gaps driving demand for this intensive format and the measurable outcomes participants can expect.
Key Highlights:
The number one complaint from practi
From Prohibition to Profit: How One Entrepreneur is Connecting Doctors and Cannabis Patients Featuring Aspen Noonan, EP 197
Join us for a fascinating conversation with Aspen Noonan, founder of Elevate Holistics, a pioneering telemedicine company connecting healthcare providers with patients seeking medical cannabis recommendations across 18 states. Aspen pulls back the curtain on this highly regulated but often misunderstood industry, sharing insights about entrepreneurship in the cannabis space, the complex patchwork
Why Your Patients Need More Than Medical Care: The Functional Nutrition Solution Featuring Andrea Nakayama, EP 196
In this enlightening conversation, Andrea Nakayama breaks down the often confusing world of functional nutrition and explains how it can transform healthcare practices. Rather than focusing on restrictive diets or one-size-fits-all protocols, functional nutrition takes a personalized approach that considers each individual's unique history, physiology, and circumstances. Andrea shares how practiti
How to Buy Future Days Off Featuring Clint Harris, EP 195
Former medical sales professional Clint Harris discovered that financial independence alone wasn't enough - he needed time and location freedom too. After building 14 Airbnbs that replaced his income but kept him essentially on call, Clint pivoted to truly passive investments. Now a General Partner at Nomad Capital, he helps others break free from trading time for money through alternative investm
The Clinical Mindset That's Killing Your Practice Growth – A Special Snack Episode, EP 194
Tracy Cherpeski reveals why healthcare providers struggle with the business side of practice ownership and shares practical strategies for overcoming the mental barriers that keep talented practitioners stuck. This candid conversation explores the disconnect between clinical training and business success, offering actionable mindset shifts that unlock breakthrough results.
Key Highlights:
The "
How to Save and Spend Money Simultaneously (The Three-Cup Method) Featuring The Banking Bros, EP 193
Brothers Jonah and JDew from Banking Bros demystify infinite banking and reveal how business owners can leverage specially designed whole life insurance policies to create guaranteed cash flow, fund business needs, and retain top talent. Using their signature three-cup visual method, they explain how to save and spend money simultaneously while building wealth outside traditional market-dependent
The 5-Question Framework That Stops Second-Guessing (And Why Every Practice Leader Needs It), EP 192
In this solo episode, Tracy shares the exact Strategic Decision Framework that her most successful clients use to make confident business decisions without the sleepless nights. If you've ever found yourself second-guessing strategic choices or avoiding important decisions altogether, this episode reveals why practice leaders struggle with business decision-making and provides a simple but powerfu
From Isolation to Innovation: Building Healthcare Practices Through Community Support - A Special Snack Episode, EP 191
In this intimate snack episode, Miranda interviews Tracy about the power of community in healthcare practice management. Tracy shares why she believes the traditional approach of "going it alone" leads to burnout and how a community of practice model provides both practical business support and crucial emotional backing for healthcare entrepreneurs.
Key Highlights
The difference between communi
Why 82% of Physical Therapists Quit - And How One Doctor Created the Solution Featuring Dr. Sarah Crawford, EP 190
Episode Overview
Dr. Sarah Crawford, DPT, shares how she's revolutionizing healthcare delivery through Anchor Wellness Center - an innovative collaborative model that brings independent practitioners together under one roof. With 98% patient retention and 30% year-over-year growth for member practices, Sarah's approach proves that excellent care and profitable business aren't mutually exclusive.
Building a Practice That Runs Without You Featuring Dr. Ruth Mannschreck, EP 189
When Dr. Ruth Mannschreck faced a life-changing situation that forced her to compress five full days of dentistry into just two and a half days, she discovered something remarkable: the systems that gave her life back were the exact same ones that made her practice incredibly valuable to potential buyers. In this episode, Ruth shares her five-step framework for transforming from a "cave dweller" p
The 'Too Busy' Trap: Breaking Free from Practice Management Overwhelm – A Special Snack Episode, EP 188
Episode Overview
In this candid snack episode, Miranda Dorta turns the microphone around to interview Tracy Cherpeski about her specialized consulting approach for healthcare practice owners. This unscripted conversation reveals the genuine dynamic between the hosts while exploring the unique challenges facing healthcare providers who own their practices. Tracy shares insights on identifying scal
Culture is Not a Workshop: How You Show Up Every Moment Matters Featuring Jennifer Raams, EP 187
Episode Overview
Jennifer Raams, coach with Practice Freedom U, joins Tracy to discuss the critical role of emotional intelligence (EQ) in healthcare practice management. This conversation explores how self-awareness, stress management, and intentional leadership create thriving practices where both providers and patients flourish.
Key Highlights
The Inner Game of Practice Management
Stressed
