Social Media Manager Confidential
Social Media Manager Confidential offers real talk and practical tips for social media managers navigating burnout and building sustainable businesses. Host Shanté Gorman, a former single mom turned agency founder, shares insider knowledge on protecting well-being and growing a social media management agency. The podcast covers topics like juggling work and family, staying ahead in a fast-paced industry, and creating a business that supports your lifestyle.
Episodes
106. How to Audit a Social Media Account (Complete Step-by-Step Guide)
If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel professional enough—this one's for you.Creating audits that actually convert isn't about being the critique police. It's about positioning yourself as the strategic guide who helps clients see possibilities rather than problems. When done right, audits become
103. Social Media Manager Starter Kit: Everything You Need to Get Started
If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important.You're not unprofessional. You just don't have the right systems yet.I see brilliant social media managers burning out because they're recreating everything from zer
102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates
Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your RatesIf opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.In this episode, Shanté breaks down the very real difference between burnout and a broken business model. Because sometimes it’s not your work ethic that’s the issue—it’s your pricing. And until you fix that, n
101. How I’d Start as a Social Media Manager in 2025 (With $0 Budget)
Starting From Scratch? Here's How to Become a Social Media Manager in 2025 (Without Spending a Dime)If you’ve been dreaming about becoming a social media manager but feel stuck because your budget’s at $0… this one’s for you.In this episode, Shanté walks you through exactly how she’d start a social media management business in today’s climate—with zero upfront investment. No fluff, no guilt, no “y
100. How to Explain Social Media Expectations to Clients (Without Feeling Awkward)
When Your Client Thinks Going Viral Is a Strategy (And You’re Tired of Explaining Why It’s Not)If you’ve ever felt awkward trying to explain social media expectations to a client—especially the myth that follower counts = conversions—you’re not alone. This episode is for the social media managers who are done with vague requests and “can we just go viral?” conversations… and ready to lead with cla
99. The 5 Client Boundaries That Saved My Social Media Business
Your portfolio is polished and sitting in a folder somewhere—but it's not booking you clients. You've spent hours creating beautiful case studies, yet you're still stuck in the pitch-and-pray cycle, watching other social media managers book premium clients while you're explaining why you're worth hiring.The exhaustion of constantly having to prove your value ends when you stop treating your portfo
98. What Actually Gets You Booked: My Portfolio Strategy That Works in 2025
Your portfolio is beautiful. Your case studies are organized. Your screenshots are perfectly curated. So why aren't potential clients reaching out? If you're tired of having amazing work that somehow isn't translating into consistent bookings—or if you're exhausted from pitching clients who should already see your value—this episode will shift how you think about your portfolio entirely. 
97. How to Create a Social Media Analytics Report That Clients Understand
You’ve been told to “show your value with data”—but what happens when the data still doesn’t land? If you’re a social media manager or service provider who’s ever sent a beautifully designed report only to get silence (or worse, confusion) in return, this episode is going to feel like a deep exhale. We’re unpacking the real reason most client reporting falls flat—and how to create report
96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently
Feeling like you're building your agency on vibes and caffeine?You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no one talks about the behind-the-scenes mistakes we all make.In this anniversary episode, Shanté reflects on 7 real mistakes made while building Sugarpunch Marketing from scratch—and shares exactly what
95. What's Wrong With Your Content Strategy? 7 Common Mistakes to Fix Now
You’re posting. You’re showing up. But the clients? Still quiet.If your content looks polished but doesn’t convert, you’re not alone—and you’re not doing it wrong. You might just be building content like a creator, not a strategist. In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, an
94. Building the Perfect Content Calendar Approval Process: Canva vs. ClickUp for Social Media Managers
If content approvals are slowing you down, stressing you out, or making you want to chuck your calendar out the window—this one’s for you. In this episode, I’m sharing the exact approval workflows I’ve built inside my agency to reduce back-and-forth, keep clients on track, and finally stop chasing feedback. You’ll hear what actually works (and what doesn’t), why we ditched scattered approvals
93. Best Social Media Management Tools 2025 for Freelancers & Marketing Agencies
Your systems should support your creativity—not drain it. In this episode, I’m sharing the exact tech stack I use to run Sugarpunch Marketing®—from client calls and content scheduling to community building and automations. Whether you're just starting out or scaling your agency, this toolkit is full of practical solutions (plus a few time-saving secrets). Inside this episode:The 6 tools
92. Social Media Manager Pricing Explained: $500 vs. $5,000+ Support
Let’s talk about one of the most confusing parts of marketing—for both clients and social media managers: How much should social media management actually cost? In this episode, I’m breaking down the wide range of pricing in the industry—from $500 freelancers to $10,000+ full-service agencies—and exactly what you’re getting at each level. If you’ve ever wondered whether you’re overpaying, und
91. Proving ROI as a Social Media Manager: What to Say When Clients Want Results
Let’s talk about one of the most stressful parts of being a social media manager—clients asking for results when your metrics look flat. If you've ever heard, “Why are my likes down?” or “When will I see sales from this?” then this episode is for you. Because flat engagement doesn’t always mean failure—and you need to know how to explain that with confidence. In this episode, I’m giving
90. What Business Owners Look for When Hiring a Social Media Manager
Thinking of hiring a social media manager? Or trying to figure out how to position yourself as the right choice for potential clients? In this episode, we’re breaking down what business owners actually look for when hiring social media support—and how social media managers can use that insight to stand out in a crowded market. Whether you’re a founder looking to outsource content or an S
89. 15 Social Media Manager Packages For Small Businesses (That Aren't Full Management)
If you’ve been quietly wondering if you’re the only social media manager struggling to book clients lately—you’re not. This episode is a real talk moment for SMMs who are feeling stuck, questioning their services, or just plain exhausted from chasing full-service management leads that aren’t converting. In this episode, I’m walking you through:A simple framework to figure out if it’s time to
88. Understanding Key Social Media Metrics & What They Actually Mean
Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators).In this video, we’re breaking down: • The REAL social media ROI—what actually drives leads & sales •
87. Why Posting More Won’t Get You Clients (But This Will)(Buyer Journey Series - Part 3/3)
More content ≠ more clients. If you’re stuck in the content grind but not seeing results, it’s time to rethink your content marketing strategy. In this episode, I’m breaking down why posting more won’t grow your business—and what actually will. Learn how to turn content into clients with a strategic content funnel that works for both low-ticket and high-ticket offers.TOPICS COVERED:• Why posting m
86. How to Lead Your Audience from “Just Looking” to “I’m In” (Buyer Journey Series - Part 2/3)
Tired of getting engagement but no sales? → In this episode, I’ll show you how to turn “just looking” followers into paying clients using a buyer journey content strategy. Most social media managers and marketers focus on visibility—but without the right content strategy, your audience won’t convert. Learn the 4 content stages that move people from interest to investment and start seeing real resu
85. Why Content Pillars Keep You Stuck (And What to Do Instead) (Buyer Journey Series - Part 1/3)
Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead. You’ll learn how to build a content marketing strategy that moves your audience from social media followers to paying clients using a buyer-focused approach. Stop posting just to post—start creating content that actually converts.TOPICS COVERED:• Why cont
84. How to Scale from Freelancer to Social Media Agency Owner (Is It Right for You?)
🚨 Thinking about growing from a solo freelancer to a social media agency owner? Let’s talk about what it actually takes.Scaling your social media business doesn’t just mean hiring a team—it means stepping into a completely different role. If you’re feeling overworked, turning down clients, or wondering how to grow without burning out, this episode is for you.What You’ll Learn in This Episode:✔ How
83. How to Stop Wasting Time on Social Media & Start Seeing Real ROI
🚨 If you’re posting on social media but not getting sales, your content strategy is broken.Social media should be bringing in clients—not just engagement. But if your audience isn’t converting, it’s because you don’t have a content funnel guiding them toward buying.In this episode of Social Media Manager Confidential, I’m breaking down:✔ What a content funnel is & why your business needs one✔
82. How to Get Clients as a Social Media Manager (Without Cold Pitching)
🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025.In this episode of Social Media Manager Confidential, I’m breaking down exactly how to get consistent, high-quality clients—without cold pitching. If you’re tired of feeling like you have to beg for work, this is for you.What You’ll Learn in This Episode:✔ How to network the right
81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)
The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets.So, how do you stand out and actually book clients this year?In this episode of Social Media Manager Confidential, I
80. Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]
Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off!This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety
79. Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More
How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.Join me as we explore whether it's possible to
78. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager
Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows
77. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager
Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimi
76. Growing Instagram Accounts with Paid Ads | Visibility Strategy Series
Welcome to the Visibility Strategy Series!Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectiv
75. Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!
There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing fie
74. The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series
Welcome to the Visibility Strategy Series! Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions.Join us for the fourth installment of our Visibility Strategy Series, where I'll break down everything you need to kno
73. The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series
Welcome to the Visibility Strategy Series! Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Social Media Managers make and dive into th
72. Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series
Welcome to the Visibility Strategy Series!Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. So if you are ready to step up your video game
71. Writing Hooks That Don't Suck | Visibility Strategy Series
Welcome to the Visibility Strategy Series!I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks, specifically how to write ones that don't suck.So, what goes into a good
70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients
Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. Since 2019, the Lauras have trained over 4,000 freelancers to
69. How to Create a Social Media Report with KPIs (Key Performance Indicators)
Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some manual work may be required. So, let’s dive i
68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know
Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email strategies to elevate their brand and grow their
67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months
Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to building both personal and professional wealth
66. What To Do If Getting Content From A Client Is Difficult
Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue.I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client collaboration. I will also reassure you that you need
65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc.
Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about? I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition process. We'll explore effective comm
64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers
Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers. Andrea is the founder of OnlineDrea and a social media strategi
63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager
Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ including Camila Cabello and Britney Spears. Her accola
62. Shannon McKinstrie on: "Social Media Management" is Dead
Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting the
61. What to Charge & How To Raise Your Rates for 2024
Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have to be as daunting as it seems!In this episode, I'll break down exactly how to calculate what you need to be charging, including some often-overlooked factors. I am also providing you with a ready-to-use script to confidently inform your clients about
60. How to Actually Get Clients as a Social Media Manager in 2024
Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills but feel like December and January are holding you back? Well, I've got the solution for you!As a seasoned social media manager with over five years of experience, I understand the challenges of the slow months and how to overcome them. In this episo
59. What You Need To Change In Your Social Media Management Business For 2024
Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management business in 2024? I've got just the solution you need.In this episode, I'll be revealing key strategies and the one no-fluff change you need to make to ensure your social media management business doesn't just survive but thrives in 2024. Don't le
58. Uncensored: How 2023 Went for My Social Media Management Business
Are you ready for a candid and uncensored look into the inner workings of my social media management business? In this episode, I’m not holding back – I’m getting personal and sharing a detailed breakdown of my business finances.From where my revenue streams are coming from to how much I spend on expenses, I'll be laying it all out. This is your chance to get a real behind-the-scenes look of the f
57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations
Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics right, especially contracts. While it might not be as flashy as other aspects, overlooking legalities can lead to serious issues down the line. That's why I brought in Yasmine Salem Hamden, an award-winning entrepreneur and intellectual property att
56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It)
If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental health and self-care is crucial in this high-pressure environment. I could think of no one better than Fi Simler, a trauma-informed business coach, to dive into this topic and shed some light on trauma.Fi is a marketing world veteran and hustle-culture
55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling
Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind for our guest, Caroline Langdon, who has now mastered the art of storytelling in content. Her journey is unique – starting in speech pathology, transitioning to a social media manager, and now leading a team at her agency, Impact Media. Caroline's di
54. Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together
Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing moment after sharing an authentic story on Instagram. It led her to a powerful realization: nobody on social media really has their sh*t together.Brianna isn't just any social media manager. She values deep, long-term relationships with her clients, fo
53. Joseph Rubelli on: The Realities of Influencer Marketing and Shady Strategies
Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I caught up with Joseph Rubelli, the mastermind behind Rubelli Digital, a creative marketing agency that's a force in branding, coaching, and social media management. Joseph's journey through the fast-paced world of corporate London, working with ma
52. Diana Jakubcova on: Creating A Premium Client Experience
Think your marketing and branding are the key to six-figure success? The online world can often blur the lines of what it takes to scale, but I’m going to let you know the true game-changer: a premium client experience. And in this episode, I sit down with Diana Jakubcova, to dive into what this actually means.Diana has over four years of experience in the digital industry and has cultivated a hol
51. The 2 Things You Need To Do Before You Build A Social Media Agency with Sam Marcellino
Ever dreamed of transforming your solo gig into a thriving social media agency? Ready to expand and bring a team on board? Hold up! Before you make the leap, tune into this must-listen episode featuring the incredible Sam Marcellino.As the Senior Strategist at SGS Media, Sam not only has a gift for nurturing engaged online communities, but she also turned her passion into a successful digital medi
50. What Should Your Social Media Manager Brand Be?
Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you're not alone, and this is the episode you've been waiting for!In today's show, I'm breaking down the essentials of what you need to consider when developing your unique brand as a social media manager. From choosing the right business name to perfect
49. 5 Steps To Create A Data-Driven Social Media Strategy
Ever find yourself at a loss when trying to prove the worth of your social media strategies to clients? You're not alone. Demonstrating the true value of your social media efforts can be a daunting challenge. That's why developing a data-driven social media strategy is key.In this episode, I'll walk you through five straightforward steps to craft a data-driven social media strategy that will not o
48. How To Create A Strategic Content Calendar for Your Social Media Management Clients
Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic content calendar for clients, and today, I'm spilling the secrets!In this episode, I break down my straightforward 10-step process for designing impactful content calendars that will have you creating content calendars with confidence. We will also dive i
47. Expectations of High Paying Clients: What To Expect & What You Need to Deliver
Ever feel like you might be selling your social media services short? Do you keep hearing people in the industry say you are undercharging? When you are first starting out, it's tempting to want to charge top-dollar, but remember: higher paying clients means higher client expectations.So, you might be asking, "Shanté, how do I match my prices with what clients are looking for?" I’ve got you! In th
46. Melissa Litchfield On: What It's Really Like Running A $30K/mo Agency
Ever wondered about the transition from a freelance social media manager to running a full-scale digital marketing agency? Curious about where to focus when you're ready to scale with a team? To answer these questions, I sat down with the inspiring Melissa Litchfield, who generously shared her valuable insights and experiences.Melissa is the owner of Litchfield Media Co., a digital marketing
45. Calling All People Pleasing High Performing Social Media Managers with Mentee Bee Santangelo
Attention all self-proclaimed 'people pleaser' social media managers — ever find it hard to say 'no,' especially when finances are involved? If you’ve been cornered with comparisons to other managers or bombarded with demands exceeding the agreed scope, you can't afford to miss this episode! Bee Santangelo, my former mentee and a conqueror of such situations, joins us to spill the beans on managin
44. Milou Pietersz On: Using AI As A Social Media Management Agency
Wondering where AI fits into your social media management agency? Curious if you should join team AI? Milou Pietersz definitely has, and that’s exactly why I brought her on for a chat. Milou openly shares her zeal for AI and explains how it can revolutionize your agency’s operations.Milou has transformed the social media game, designing and implementing revolutionary strategies for brands while al
43. How to Tell Social Media Management Clients What Your Prices Are
Ever been met with, 'This wasn’t what I was expecting to pay' or 'My budget is $150, can you do something for that?' Pricing as a social media manager is far from straightforward, and in this episode, I'm pulling back the curtain on my journey through this challenging landscape. I'll be diving deep into the secrets behind effective pricing. You'll discover surprising factors to consider when
42. Carole Barsano On: The Social Media Reality Check We All Need
Are you still posting like your sales depends on it? Churning through content, posting content for content's sake and not stopping to think about the goal behind the post? Or perhaps you’re getting concerned at your client’s social media engagement dropping and not realizing that engagement isn’t the metric we (as business owners) should be focused on.In this episode, I sit down with Carole Barsan
41. Q&A with Shanté: Will Your Clients Leave You For Someone ‘Better’?
Questions have been flooding in from my mentees and I thought it would be a good place to address them here in a Q&A format. This episode is to help the social media managers who are feeling somewhat inadequate with themselves. They are the social media managers who are allowing fear to lead them rather than feeling confident in themselves and leading with that.This transpires into feelings of
40. Jamar Diggs On: Trying To Be A Social Media Manager Who Does Everything For Everyone
What if I told you that you didn’t have to be liked to be a success on YouTube? What if I told you that all of the metrics you pour your heart and soul into over on Insta, doesn’t translate with YouTube? Why? Because YouTube is the second largest search engine owned by the first largest search engine (Google) which means YouTube is all about education rather than entertainment. Would you consider
39. Kar Brulhart On: Starting From Scratch In Social Media Marketing
Imagine this, you’ve had this soul-quenching position as a social media strategist for the UN, you alone have received accolades for the most healthy Facebook page that you managed, you worked with others to create an app that went on to also receive many awards within your industry…and then it all stops. The pandemic has slashed the opportunity of your dream job right out of the palm of your hand
BONUS: What is the Social Media Manager Incubator?
With the launch of my new program, Social Media Manager Incubator, there have been a lot of questions about how the program works and what it is. So I created this bonus episode just for you to go into detail about what it is, what the courses are, its inclusions and if it's right for you.I’ve converted my signature mentorship program into something that’s SO much more accessible, affordable and c
38. The Downside of Being a Creative Social Media Manager with Mentees Casey Poe and Holly VanAkkeren
Navigating the world of social media management is not just about creativity. Join me as I delve into the lesser-talked-about challenges of this realm with former mentees, Casey Poe and Holly VanAkkeren. While the allure of creating reels and graphics is undeniable, how does one juggle the demanding business aspect of it?Casey's journey took her from the lens of a camera to the intricacies of digi
37. Lead Gen, Engagement and White Labeling as a Social Media Manager with Mentees Nessa and Mari
Have you ever thought about narrowing down your services to lead generation only? Or maybe white labeling for another agency is for you? In today’s episode, I sit down with two of my past mentees, Nessa and Mari, and they dive into their services as social media managers. Vanessa Rodriguez is a lead generation specialist who excels at helping Online Service Providers (OSPs), and coaches conne
36. Firing Clients & Sticking to Boundaries with Mentees Katya Valiquette and Katie Campbell
Have you ever found yourself grappling with the thought of firing a challenging client? Wondering how to establish rock-solid boundaries and actually stick to them? And what about the pivotal moment when you should start outsourcing and creating efficient systems? Well, today is the day your burning questions get answered!In this must-listen episode, I sit down with two remarkable past mentees, Ka
35. Successfully Leaving Your 9-5 To Build A Social Media Management Business With Alyece Smith
Ever had those clients who approve an entires months content a week at a time...and they start approving it on the 1st of the month? What did you do? Did you pushback? Did you set your boundaries? How did you communicate your policies with the client?This comes up ALL the time, and in this episode, Alyece and I dive deep into boundary setting and how even the help of AI has created those email com
34. Latasha James On: Attracting High-Paying Social Media Clients is a Journey
High paying social media clients…wouldn’t that be a dream?! Well, that actually could be your reality. The caveat is this reality doesn’t happen overnight. I am joined with Latasha James, Founder and Creative Director of James + Park, a social-first video marketing firm, and she expresses that there were a lot of lessons that she undertook along the way before landing herself in the thriving posit
33. Tomisin Smith On: The Honest Truth Behind How Long It Actually Takes to Build A Successful Agency
Building a successful agency is no walk in the park. It takes time, effort, and a whole lot of grit. But what's the real deal behind a flourishing agency? I'm sitting down with Tomisin Smith, a seasoned social media strategist and the owner of the digital agency, Twenty Six Digital to uncover the secrets of her success. Tomisin shares her journey from freelancer to agency owner and the highs
32. 8 Phrases Social Media Managers Need to Memorize ASAP
The age-old saying "the customer is always right" doesn't always hold true, especially when setting boundaries as a social media manager. Failing to establish and enforce these boundaries can lead to burnout and exhaustion.In this episode, I’m showing you how to navigate the delicate art of boundary setting and I’m also revealing the precise phrases you must have at your fingertips to establish an
31. Do’s and Don’ts: How I Would Start A Marketing Agency from Scratch
Are you ready to take the leap and launch your own marketing agency? Do you need help figuring out where to begin or how to transition from freelancing to running an agency? Join me on this exciting episode as I reveal my journey and share invaluable insights to help you navigate this transformative process. Discover the valuable insights and lessons I've learned along the way, including the do's
30. When Clients Go Rogue: How to Successfully Handle a Social Media Management Client That Posts On Their Own
Have you ever experienced that sinking feeling when you discover rogue posts on your client's social media accounts, completely derailing your content plan? Frustration and confusion are only natural in such moments. In this episode, I’m sharing some invaluable insights on effectively managing unexpected content challenges.Get ready to dive into a treasure trove of strategies and mindset shifts th
29. The Secret to Staying Creative as a Social Media Manager with Mya Shell of Cloud Campaign
How’s your creative meter holding up? You’ve probably noticed it waning a little bit and that is totally normal! You’re a social media manager, expected to be creative on the daily, innovating new ideas and coming up with the next concept that will make your client’s social media profiles shine! So when our creative flair is running on empty what is the secret to whipping out the best next thing?I
28. Staying Organized and On Top of Social Media Changes with Shelly Terry
With social media platforms constantly evolving, staying on top of the changes can be quite a challenge for social media managers. In this episode, Shanté chats with Shelly Terry, a seasoned storyteller and creative with over 12 years of experience crafting brand content. They dive deep into the world of social media changes and the art of staying organized.For those running micro agencies like Sh
27. Behind-the-Scenes of Building an International Social Media Agency with Sharon Brand
Are you ready to take your social media agency to the next level or craving answers to your burning questions? Look no further! This episode is a deep dive into the phenomenal journey of Sharon Brand, the powerhouse behind Brands Media Group, a top-tier social media management agency.Get ready to uncover the secrets behind her agency's success, Sharon spills the beans on what it takes to thrive in
26. Quick & Easy Way To Never Run Out of Post Ideas As A Social Media Manager
We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients and then for yourself you can come across the content rut. You know the kind, no matter how hard you think, your creative flow has exhausted itself. Instead, you’re left staring at a blank screen willing for the content to appear. One may think scrollin
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