Book Marketing Mentors
This weekly podcast features experts sharing proven techniques to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author and founder of Aviva Publishing, it aims to rev up marketing efforts with fewer struggles and more success. Listeners discover how to get noticed in a crowded marketplace.
Episodes
AI and Copyright: What Every Author Needs to Know Before Publishing - BM529
Could using AI in your book create a legal problem you never saw coming?What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content creation?In this eye-opening conversation, legal expert Elissa Hecker breaks down what nonfiction authors need to understand about AI, copyright, contracts, and prot
How to Use Your Book to Build Authority and Charge What You’re Worth - BM528
Are you undercharging without realizing it?What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise?In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business.If
How Can Authors Use Storytelling to Market Their Books More Effectively? - BM527
Do you know why some authors struggle to market their books even when they have a powerful message?This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing.In thi
How to Position Your Book So AI Search Finds You First- BM526
Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word.This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what makes a book look polished, credible, and impossible to ignore.With more than 30 years in the industry and 500+ books designed, Victoria shares the design choices th
How to Overcome Perfectionism When Writing a Nonfiction Book - BM525
Are you actually stuck… or are you hiding behind perfection?Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is.As founder and CEO of EP House, Kristin has spent 25+ years helping leaders, experts, and change-makers turn lived experience into books that matter. In this conversation, she breaks apart the idea that confidence comes first… and replaces it wi
How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524
Are you writing a novel… or quietly hoping people will magically find it later?This week’s guest, Olivia Zugay, isn’t here for that fantasy.As a marketing and sales strategist for self-published fiction authors and founder of Story Flow Solutions, Olivia helps writers stop treating marketing like an afterthought and start building real reader demand before the book even exists.If you want loyal re
How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523
Why do some nonfiction books get read… and others get put down halfway through?If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page.This week’s guest expert, Corey Radman—editor and ghostwriter for memoir, self-help, and business authors—breaks down what actually makes a book resonate.Because readers don’t stay for inf
Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522
Are you building your authority… or quietly eroding it without realizing it?In a world where AI can write, mimic, and scale content in seconds, trust has become fragile.And for nonfiction authors, that changes everything.This week’s guest, Gal Borenstein—global branding and PR expert and author of Don’t Believe the Hype—breaks down what’s really happening beneath the surface.Because this isn’t abo
Beyond Book Sales: How to Build a Profitable Author Platform - BM-521
You wrote the book. You got it published. You’ve been putting yourself out there.So why is it still not bringing in real income?This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the heavy lifting.We get into what actually drives revenue… and where authors tend to get stuck without realizi
How to Turn a Single Book Into Lasting Income, Authority, and Opportunity - BM520
What if your book isn’t the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s guest, Dr. Lee Baucom, has spent more than two decades turning books into thriving businesses — and he’s sharing exactly how it works. A bestselling author of seven bo
The Substack Model: How to Go From Zero Readers to Paid Subscribers - BM519
What if your next reader wasn’t on Amazon… but already waiting for you on Substack?This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady income.You’ll hear how to test book ideas before you write them, build a loyal subscriber base that actu
Different Isn’t Enough: How to Build True Distinction as an Author - BM518
Everyone says your book needs to be different.But what if “different” is exactly why it gets ignored?In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier.This week’s guest, Scott McKain, argues that approach misses the point.In his book Beyond Distinction, Scott explains why difference cre
Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517
What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs. From identifying your natural strengths to choosing the right timing for projects, numerology can reveal
Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead. Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She b
From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515
Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business. Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this
Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514
Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author, co
How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513
What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach?This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks
How to Use Expert Authority to Stand Out and Sell More Books - BM512
What if expert authority isn’t something you claim—but something the market recognizes?Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage.Christine ha
How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511
What if your book wasn’t the end of the journey, but the doorway to the stage?If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic
How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it.My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, w
How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. Bob reveals how authors can leverage authentic value, influence, and media to promote their books more
How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508
Does your book marketing feel forced, awkward, or exhausting?In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are. With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective.You’ll hear why
How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507
Are you guessing what works on your author website, or do you actually know?In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site.If numbers make your eyes glaze over or you’ve never
How to Market Your Book Without a Big Budget or Big Following - BM506
Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck.In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonficti
How to Use Fairy-Tale Story Structure for More Effective Book Marketing - BM-505
What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller?If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne Bartolucci, PhD, reveals how fiction techniques can transform the way readers experience your message.Anne sh
How to Boost Your Book Sales with Innovative Marketing Hacks - BM504
Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She’s flipping the usual marketing fluff on its head and showing you
How to Claim Market Eminence to Stand Out and Succeed as an Author - BM503
Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise.Inside this episode:Why “middle of the road” marketing kills momentumHow
How to Narrate Your Own Audiobook and Boost Book Sales with Your Voice - BM502
What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it.Together we explore the real story behind self-narration: the nerv
How to Use Intuition to Grow Your Author Success - BM501
Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust
Celebrating 500 Episodes of Book Marketing Mentors
What if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve.From the rise of AI-driven personalization to the art of micro experiences and community ecosyste
Audiobook Marketing Secrets: How to Use Your Voice to Grow Your Brand - BM499
Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers?This week’s guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook in
The Hidden Energy Block Holding Back Your Book Success (and How to Break Free) - BM498
Ever wondered how mastering your personal energy could unlock your book marketing superpower?This episode flips the script on book marketing.Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence.A multicultural holistic health practitioner and leadership development catalyst, Isabel joins us from the Dominican Republic to share
The Secret Author Weapon: How to Use Book Awards to Boost Your Visibility - BM497
Think book awards are only about bragging rights? Think again.This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing.Carol reveals ho
How to Best Turn Your Book into a Business-Building Machine - BM496
What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You’ll discover how to turn it into a launchpad for income, influence, and long-term success.Aurora shares how to use your book as
How to Attract Readers and Sell More Books With a High-Converting Website - BM495
Is your author website quietly sabotaging your book sales?This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who’s mastered the art of driving authentic, sustainable website traf
From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494
What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. With 20+ years in author services, Tanya unveils powerful ways to shi
How to Go from Overlooked to In-Demand with Effective Publicity Strategies - BM493
Struggling to cut through the noise and get media attention for your book?This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections.You’ll hear how to:Plan
How to Turn Your Book into a Scalable and Successful Speaking Business - BM492
You want to speak. You’ve got a message. But is your business ready to keep what the stage brings?In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly mistake. You’ll learn the “leaky bucket” trap most authors fall into—and how to fix it before you step into the spotlight.This isn't just about landing stages. It’s about bu
Laugh Lines: How to Turn Everyday Moments Into Story Gold - BM491
Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book.You’ll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor that feels natural. You’ll also learn how to test yo
How to Train AI to Sound Like You to Supercharge Your Book Marketing - BM490
Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two.This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix h
Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489
Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You’ll get the inside track on today’s publishing options: traditional, self, and hybrid. More important, you’ll learn how to pick the path that fits your goals, and how to turn your book into someth
AI Leverage: How to Repurpose Your Book into Strategic Marketing Assets - BM488
Think AI can’t sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative wo
How to Legally Protect Your Book, Brand, and Author Business - BM487
What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble?This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing.In this episode, you’ll discover:Why skipp
How to Build Author Websites That Attract Clients and Increase Book Sales - BM486
Is your website actually helping you sell books—or just taking up space online?This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors and service pros transform casual visitors into loyal buyers.If your site looks good but doesn’t bring results, Sandra shows you why—and how to fix it. From layout to la
How to Know It’s Time to Hire: A Smarter Path for Growth-Minded Authors - BM485
Thinking about hiring help for your author business—but not sure where to start?If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you.Jamie Van Cuyk, CEO of Growing Your Team, knows how overwhelming hiring can feel—especially when your business is personal. She’s helped countless creative entrepreneurs like you find the r
Proven Publicity Tactics: How to Land National Media and Sell More Books - BM484
Are you looking for national media attention to fuel your book sales?Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts.In this episode, Mary walks you through the exact steps producers look for when choosing guests. You’ll discover how to pitch with purpose, avoid rookie mistak
Publishing Was Step One. Now Comes the Hard Truth - BM483
Think publishing your book is enough? Think again.If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why.In this episode, Debby Kevin, Founder of Highlander Press and champion for women’s voices, reveals the real reasons your book isn’t selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves
Why Most Book Launches Fail—And How to Relaunch for Real Results - BM482
Is your book launch leaving money on the table?What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue?This week, launch strategist and bestselling author Robbie Samuels is back to expose the most common launch mistakes nonfiction authors make—and how to flip your book into a powerful business asset. With 650+ Amazon reviews and three
Think Bigger: How to Reach More Readers with Strategic Book Marketing - BM481
Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact. With over $10M in ad campaigns and 1,000+ title
How to Best Sell Your Book: Strategies Beyond Social Media Buzz - BM480
Think social media is enough to sell your book? Think again.This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She’ll show you how a smart, personal email strategy
Book Title Mistakes Authors Make—and How to Avoid Them - BM479
Think your book title is brilliant? Think again. In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books. After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).Whether you’re stuck on a working
How Nonfiction Authors Can Use YouTube to Sell More Books and Build Authority - BM478
You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this e
Authentic Book Marketing: How to Sell More Books Without Feeling Salesy - BM477
Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity.From overcoming childhood program
Unlocking the Secrets: How to Boost Book Sales Through Strategic Sponsorships - BM476
Do you know how strategic sponsorships can boost your book sales and author platform?This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.Fr
How to Transform a Small Email List into Your Book’s Biggest Asset - BM475
Feeling like your small email list isn’t enough to move the needle? Think again.This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.If you’re tired of chasing social media trends and want a proven way to nurture readers
LinkedIn Magic: How to Own Your Awesome and Amplify Your Book Sales - BM474
Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity.From busting imposter syndrome to creating engaging content and converting follo
How to Create Book Marketing Success with One Podcast Interview - BM473
Are you struggling to cut through the digital noise and make real connections to promote your book?This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital. He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares transformative strategies for leveraging podcas
Unlock Practical PR Wisdom to Gain Visibility and Boost Your Book Sales - BM472
Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, establish expertise, and build lasting relationships w
From Idea to Impact: How to Write and Sell a Business Book That Matters - BM471
Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to
Harnessing Your Inner Wisdom: How to Transform Book Marketing Through Intuition - BM470
What if your intuition held the secret to bold business moves to skyrocket your book’s success?This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your business and book marketing.Discover
How to Best Use Podcast Book Tours to Sell Your Book - BM350
Do you want to know how to use podcast book tours to market and sell your book?Listen as Tony Guarnaccia, creator of Podcast One Sheet, shares his expertise to help authors leverage podcast book tours to dramatically increase their audience, income, and impact, to sell your book.You will learn how to promote your book with a bang by discovering the secrets of successful podcast book tours."P
Pitch Perfect: How to Make the Media Notice Your Book - BM469
Have you ever wondered how leveraging media can boost your book sales?This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book.Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your b
How to Use Your Book to Land Speaking Gigs to Enhance Your Authority - BM468
How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building y
From Idea to Influence: Why a Book Is Your Best Thought Leadership Tool - BM467
Want to know how to use a book to build your thought leadership and grow your expert brand?In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books. We discussed why writing a book is one of the best ways to build your thought
How to Use Beautiful Book Design to Boost Your Book's Success - BM466
How can you use beautiful book design to attract readers and boost book sales?This week's guest expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished.Learn essential design tips, the importance of early cover creation, and why m
How to Create a Powerful Author Brand For Your Book Marketing Success - BM465
How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.Key Ta
From Idea to Book Deal: How to Write a Winning Nonfiction Proposal - BM463
Want to land a traditional publishing deal for your nonfiction book? This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process.Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their
How to Supercharge Your Book Sales with Powerful, Genuine Connections - BM462
How can building strong relationships revolutionize your book marketing strategy? In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success.Key Takeaways:The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities.Rethinki
Maximize Your Book’s Reach: How to Use LinkedIn to Market Without Feeling Sleazy - BM461
Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach?This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effect
How to Boost Your Book Marketing with Strategic Branding - BM460
Did you know branding can make a huge difference in your book marketing success?This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a
How to Boost Your Book and Speaker Visibility with LinkedIn - BM459
Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively.From creating a standout profile to connecting with the right people, Sandra explains how
How to Unlock the Power of Storytelling to Boost Your Book Marketing - BM458
How can storytelling improve your book marketing?This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out.From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book m
How to Maximize Your Podcast Guesting for Book Marketing Success - BM457
Have you considered using your podcast guest appearances to help market your book?This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders.She shares practical tips on how to take charge of your podcast gue
How to Treat Your Book Like a Business: Marketing Secrets for Authors - BM456
Ever thought about using a creative brief to make writing and marketing your book easier?This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears.Learn how a crea
BEST OF 2024: How to Best Unlock the Power of Podcasting for Your Book and Business - BM455
This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday season*****************************************How can launching a podcast boost your boo
BEST OF 2024 - How to Elevate Marketing Yourself With Winning Success Strategies - BM454
This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday seasonThis episode originally aired on February 7th and was one of the top downloads
Common Editing Mistakes Authors Make and How to Avoid Them - BM453
Have you ever considered how mastering the editing process could take your manuscript to new heights of success?This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that stands out.Discover the secrets to improving
Podcast Interview Secrets: How to Maximize Your Reach and Impact - BM452
Did you know podcast marketing can boost your book’s reach and impact?This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur. Suzanne specializes in helping rising thought leaders and nonfiction authors focus on revenue and thought leadership status.From prep
How to Embrace Your Imperfections to Boost Your Book Marketing Success - BM451
Have you ever wondered how embracing imperfections can enhance your book marketing strategy?This week's guest expert is Michele Molitor, CEO of Nectar Consulting, transformational coach, clinical hypnotherapist, and author of "I Am Perfectly Flawsome." She shares invaluable insights on conquering perfectionism to boost your book marketing and personal growth.From embracing imperfect
The Power of Questions: How to Get What You Ask For! - BM450
Thank you for being a loyal podcast listener. I'm extremely grateful!Thanksgiving Greetings***************************Have you ever wondered how asking the right questions can skyrocket your book sales?This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shar
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