TCF Creator Chronicles
TCF Creator Chronicles is a podcast by TCF.TEAM that explores the key factors behind successful crowdfunding campaigns. Each episode features an in-house specialist discussing pre-launch strategy, PR, paid ads, influencer marketing, partnerships, and live-stage execution. Episodes are 10–20 minutes long and release weekly.
Episodes
The Fundamentals of a Successful Crowdfunding Campaign | Ep. 11
There's one thing almost every creator overlooks before launching, and it's not the product, the video, or the ads. After years in crowdfunding across many campaigns, Boz Zou keeps coming back to the same answer: pricing.For the final episode of Season 1, TCF Creator Chronicles hosts an exclusive guest: Boz Zou, Founder & CEO of Rapive INC and Ocher Ventures, an AI and hardware innovat
How to Prepare Your Crowdfunding Campaign for Success Before Launch | Ep. 10
Founders often think the market will adapt to their product. In crowdfunding, it's the other way around, and the preparation you do before launch is what decides everything.Episode 10 of TCF Creator Chronicles features Norayr Margaryan, Chief Operating Officer at TCF, breaking down the three components that decide every crowdfunding campaign's success: product, positioning, and price. How
How to Keep Momentum During the Live Stage of Your Crowdfunding Campaign | Ep. 9
Most founders prepare for launch day. Almost nobody prepares for what comes after it and that's where campaigns are won or lost.Episode 9 of TCF Creator Chronicles features Rubina Manukyan, Project Coordinator at TCF, breaking down what the live stage of a crowdfunding campaign actually looks like: why the curve drops after the first spike, what the backer survey strategy reveals about your re
How to Use Influencer Marketing to Build Trust for Your Crowdfunding Campaign | Ep. 8
Influence creates attention. But in crowdfunding, before the attention comes the trust and most founders are missing this.Episode 8 of TCF Creator Chronicles features Nare Harutyunyan, an influencer marketing expert at TCF, breaking down how influencer marketing builds trust in crowdfunding, the 20% sales increase she's seen across projects that started early, and the prototype quality decision th
How to Avoid Costly Mistakes Before Launching Your Crowdfunding Campaign | Ep. 7
A campaign rarely fails because of the idea. It fails because of the mistakes founders make before they ever go live long before the audience sees the product.Episode 7 of TCF Creator Chronicles features Arin Manaserian, Partnership Manager at TCF, breaking down the costly pre-launch mistakes first-time crowdfunding founders make, why the risks of launching unprepared are way higher than waiting,
How to Get Real PR Coverage for Your Crowdfunding Campaign (Without Paying for It) | Ep. 6
Most founders think PR means paying an agency hundreds of thousands of dollars to get featured. The credibility that actually sells products on Kickstarter is earned, not bought.Episode 6 of TCF Creator Chronicles features Rosa Chibukhchyan, a PR expert breaking down how earned media really works in crowdfunding: why short-term PR strategies don't exist, what makes a product newsworthy enough
How to Validate Demand Before Launching a Crowdfunding Campaign | Ep. 5
Most crowdfunding campaigns fail because founders skip one thing - testing whether their product actually has demand.Episode 5 of TCF Creator Chronicles features Mushegh Hakobyan, Project Manager at TCF, breaking down how to validate demand before you launch from testing pain points and price sensitivity, to running reservation funnels, to using one specific survey question that doubled the daily
How to Build a Crowdfunding Community on Social Media Before Your Launch | Ep. 4
Content without the right audience is just noise. Most crowdfunding founders learn this too late - after launch day, when the posts are done but the backers aren't there. Albert breaks down how to build a community that actually converts before a campaign goes live.Episode 4 features Albert Arshakyan, TCF's Head of Social Media and Creative Strategist, breaking down why audience size witho
The Crowdfunding Planning Strategy Behind 7-Figure Kickstarter Campaigns | Ep. 3
Most crowdfunding campaigns are decided months before launch day.Not by the product. By the planning behind it.Episode 3 features Yeva Gasparyan, TCF's Project Manager, breaking down how 7-figure crowdfunding campaigns are planned from setting realistic goals based on data, to pre-launch timing, to the mid-campaign strategy most founders never prepare for.What you'll learn:- Why most founders set
The Hidden Rules of Crowdfunding PR That Most Founders Learn Too Late | Ep. 2
Most founders think PR starts on launch day. Journalists have already moved on by then.Episode 2 features Artak Mkrtichyan, TCF's PR expert, breaking down the hidden rules of crowdfunding PR that most founders only discover when it's too late: timing, media selection, budget, and the one thing you can never control.What you'll learn:- Why starting PR on launch day is already too late-
The 6-Month Rule: Why Partnership Timing Makes or Breaks Your Crowdfunding Campaign | Ep. 1
Most founders onboard a crowdfunding agency two or three months before launch. By then, the most critical decisions are already made and often made wrong.In Episode 1, Babken, TCF's Partnerships Manager, breaks down why six months is the threshold that separates prepared campaigns from ones that are already behind and what founders should actually be doing in that window.What you'll learn:— When t
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