Liberatory Business with Simone Seol
This podcast explores how to build community care, social responsibility, and allyship into every aspect of a business, not as an afterthought but as a core foundation. It argues that business is not neutral and that the way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them. The show features honest, nuanced, and sometimes uncomfortable conversations about running a business that is both profitable and radically principled.
Episodes
[100 posts in 30 days] How I'd do the GPC if I'm job-searching
If you're looking for a job, here's how the Garbage Challenge Post can help you.Listen to this episode more about:Why job-searching with your resume is a relic of the pastHow your public body of work online can function like a dynamic resume that opens doors to infinite possibilitiesHow I’d use the Garbage Post Challenge if I were trying to get a different job in my current field...... o
[100 posts in 30 days] How I'd do the GPC if I already had an audience that loves me
You have a loyal audience and an established niche. So why rock the boat with the Garbage Post Challenge? Here's why.Listen to hear more about:Why your existing audience might LOVE discovering unexpected sides of youHow posting outside your niche can deepen your relationships with followersThe surprising opportunities, friendships, and creative collaborations that might come from sharing more
[100 posts, 30 days] How I'd do the GPC if I'm just starting my business
If you're starting a business - or just thinking about it - the Garbage Post Challenge is the best place to begin. Do NOT wait until you have your business all figured out. Listen to hear more about:How the Garbage Post Challenge helps you experiment with business ideas before committing to oneHow my own business took an unexpected turn when I started practicing being visibleWhy finding your
[100 posts, 30 days] The LIVE Garbage Post Challenge starts October 13
Reporting live, from Maui! I'm thrilled to announce: for the first time EVER, we're doing the Garbage Post Challenge together, live, as a community! 100 posts in 30 days. We start October 13. Listen to hear more about:How the Garbage Post Challenge works:Why calling your content “garbage” helps bypass perfectionismWhat regenerative ecosystems teach us about creativity and why nothing we
97. Q&A Part 3: Strategy vs. heart, getting over the cringe, and marketing as an art form
What if learning more marketing strategy is actually making you worse at marketing? I sat down for one final round of live Q&A while filming video for Joyful Marketing, with Danny and Reina.Listen to hear more about:Why marketing frameworks can actually make you more stuckWhat to do when you’re afraid to say what you really think onlineHow to handle cringing at your own past contentWhy I want
96. Q&A Part 2: Why I killed Joyful Marketing, why I brought it back + lightning round
Why would I close a business course that was adored by so many students — which was also making me a ton of money? Danny asked. I bare it all.Listen to hear more about:Why I wanted to quit business coaching after so much successDid I worry that closing Joyful Marketing was a huge mistake?What changed in Joyful Marketing 2.0 (and why I rewrote the entire workbook)Email marketing, AI-written caption
95. Q&A Part 1: Going viral, disappointing launches, and clean vs. dirty desperation
At the end of my filming videos for Joyful Marketing 2.0, my friend and I sat down to do a spontaneous Q&A.Danny Lim asked me a bunch of questions. I gave him my unfiltered answers.Listen to hear more about:Do you really need social media — and is going viral actually good for business?Why you can do all the “right” marketing things and still not make moneyHow to be private, introverted, and s
94. How to solve people's problems for free (a.k.a. the best marketing)
The best marketing you can do is being really, really good at solving your people's problems.So, what are your people's problems, and how do you actually solve them? Let's make it simple. Listen to this episode to learn more about:Why solving problems for free, in advance, is the most effective marketing there isA specific list of the problems your people carry — and what solving ea
93. Marketing templates, formulas, and AI slop
A lot of business marketing advice promises clarity: find your niche, define your positioning, choose your content pillars, follow the strategy.But sometimes what feels like clarity is actually false resolution. Somebody gives you an answer, your anxiety drops, and you mistake that relief for knowing what’s actually right for your business.But what if the uncertainty you’re trying to get rid of is
92. How I decide which collaborations to say yes to (plus: how to spot the red flags)
I've said no to collaborations that would have put me in front of huge audiences. And I've said yes to ones that I stood to gain zero financial benefit from.I have a unique approach to collaborations, it's served me very well over the years, and I'm breaking it down in this episode.Listen to hear more about:The one question I ask about every collaboration requestThe #1 wrong re
91. How to attract clients who already trust you
Who you think you're talking to when you're writing copy?That invisible person can make or break your marketing.And no, I'm not talking about an "ideal customer avatar." I'm talking about something more energetic. Listen to hear more about:The two dead giveaways that you're writing to someone who doesn't trust you (and what that costs you)Why the ideal custo
90. You should write a book. Here's the ADHD-friendly way
This episode is just me yelling at you to PLEASE GO WRITE YOUR BOOK.(Plus some genius tips on how to actually get it done.)For most of human history, the ability to record and spread your ideas was only reserved for the most privileged few. And even the most privileged people in history -- like the greatest roman emperors -- did not have the ability to have their ideas travel to the other side of
89. Why nobody's buying: the 6-point offer checklist
"No one is buying. What's going on?"This is the checklist I run through with clients when the sales just aren't happening, and they want to understand why. The good news is: the fix is simple, and you can start to turn things around today.Listen for the six diagnostic questions that will get you out of "low sales purgatory."———I’m Simone Grace Seol. Let me help you bu
88. Why people don't take you up on your FREE offer
You put something out for free — something truly valuable, something you were proud of — and got crickets. Nothing. Nada. What gives?I learned the hard way that there's a good reason people don't take you up on your free (or low-cost) offers.Let me teach you how to problem-solve around this.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spiritu
87. The cure to "I don't know what to say"
Has this ever happened to you?You're looking at a blank screen, you need to write copy... and your brain comes up with a big fat NOTHING. You think to yourself: "I don't know what to say!" And the more you try to wrack your brain trying to come up with something, the bigger the block seems to get?Well, here's the good news. This happens to all of us. Even me! And the bette
86. The painless way to write calls-to-action
This is one of the simplest changes you can make to upgrade your sales game.Add better calls-to-action (CTAs).Adding CTAs to your copy can feel awkward when you think of it as getting someone to do something for you. Here's a better way to think about it.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 M
85. What if you've "tried everything" and it's still not working?
This is a short but powerful one. A loving kick in the pants.I talk to so many entrepreneurs who have "tried everything"... and yet, none of it seems to move the needle.It's a very frustrating place to be. And here are the coaching questions I guide my clients through when they bring this conundrum to me.(Hint: the truth is, you haven't actually tried "everything." He
84. Better than a "I help" statement
Everyone tells you you need a crisp "I help" statement. Like: "I help such-and-such-people do something-something."If you're like most entrepreneurs online, you've spent real hours agonizing over the words... only to feel like it doesn't fully capture the magic of your work. That ends today.Here are some better alternatives.(This one's a rerun from the archi
83. How to become a content machine
A friend once asked whether I secretly have an army of content producers behind me. After all, how else could one person put out that much?Of course, I don't. The thing that produces all of it isn't extraordinary talent, or having a ton of time.It's a specific way I choose to think about myself. And you can adopt the same mindset.This is a re-release from 2019, the fifth episode of
82. The leaks in your bucket
This is a short but powerful one.This is an archive episode I'd forgotten I recorded, and this unexpectedly moving parable was exactly what I needed to hear.Hope it lands in the same way for you -- encouraging you and cheering you on in your perfectly imperfect human business journey.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into e
81. Result surprise
You've done all the things. Checked all the boxes. So... why isn't your business working?I call that "result surprise", and it's one of the most useful things you can gain insight into. Because it means the story you're telling yourself about how results get created has a gap in it. This episode helps you find that gap. Once you can see that clearly, the surprise goes
80. Three un-skip-able sales essentials
There's an ocean of marketing advice out there. It feels complicated and sometimes contradictory. What applies to you? What are you supposed to prioritize?Let me simplify it for you. there are only three things you actually have to focus on to sell anything.I come back to these any time I get unclear, and they steer me back to the right course, every single time. ———I’m Simone Grace Seol. Let
79. Decolonizing Manifestation: Part 4 - The lifelong practice
Almost everything about manifestation gets taught on a short timeline. Manifest this by the end of the month, hit this number in 6 months, call in this person in the next year.Of course, that's real and useful. AND you're not just going to be manifesting for a year — you're going to be doing it for a lifetime. And a lifetime contains a lot of evolution, upheaval, and sometimes, lear
78. Decolonizing Manifestation, Part 3: The technology of reality creation
This is part three of the Decolonizing Manifestation series, and we dive into the "how" of reality creation.If manifestation is a collaboration with your ancestors — not a solo act of willing things into being into a blank canvas — then, that raises new questions.How much of your life is actually yours to shape, and how much is already decided? And of the part that you do have control ov
77. Decolonizing manifestation, Part 2 - The origin of our desires and destiny
Conventional manifestation puts all the weight on you: what you want, what thoughts you think, what you put on your vision board, your vibrations.In today's episode, I'm proposing a radical reframe. Manifestation is a collaboration with your ancestors, and the best way to manifest is to become a channel for what your ancestors already intend for you. And the work includes learning how to
76. Decolonizing Manifestation, Part 1: The Roots of Magic
Why am I teaching manifestation as a marketing teacher?Because effective marketing IS manifesting: changing reality with your intention. Good marketers are master manifestors.But we need to get to the roots of the idea. Because the idea that your mind shapes reality did NOT come from The Secret, or the New Age movement, or a blonde wealth mindset coach. It's actually one of the oldest, most r
75. How I use tarot cards as a business tool
Tarot is a very important tool for my business. In this episode, I'm unpacking how I use itWhat I'm really teaching in this episode is how to work with any tool that gives you access to knowing beyond your rational mind - without giving away your power in the process.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of
74. We want you to make cool shit with AI. Here's why.
If you're exhausted by AI replacing human voices, automating the soul out of everything, and those hustle-y calls to "adopt AI or be left behind" — we're with you.But here's the other side. Right now, for the first time ever, you have the power to build tools that are custom-tailored to the exact problems you want to help solve in the world, carrying your specific voice an
73. My story of growing up Korean and ADHD - a conversation on neurodivergence and intersectionality with Jak Levine-Pritzker
When ADHD coach Jak Levine-Pritzker asked me to be interviewed for her upcoming book on ADHD and intersectionality, I said yes — and asked if we could share it on the podcast too. What followed was one of the most vulnerable conversations I've had publicly.Follow Jak at @authenticallyadhd on Instagram.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and s
72. Just because you don't like it, doesn't mean it's a scam
If you're a practitioner that works outside of mainstream institutions, you might have had your work dismissed as a scam, a grift, or a cult — or if you've watched it happen to someone you respect — this episode is for you. I'm pulling back the curtain on what's actually going on when people throw those words around, and why the answer has almost nothing to do with logic or con
71. We should all fail more
So many of us are settling for lives we never failed at.Those are lives that were never really lived in, either. This episode is your permission slip to start failing more, today, at the things that actually matter to you.It might just be the most beautiful way to live.———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your bu
70. How to have original ideas
If you've ever felt like all you're doing is regurgitating other people's ideas or repackaging your teacher's frameworks, this one is for you. Your original thinking has never mattered more, and I'm going to teach you how to have more original ideas.Listen to hear more about:Why the world needs your thought leadership now — especially if you've been marginalized by ex
69. You're not procrastinating, you're doing invisible work
If you've ever called yourself lazy, or wondered what's wrong with you for not being able to just sit down and do the thing — this episode is for you.What if "procrastination" is just the wrong word for what you're actually doing? Maisie Cheong and I talk about:Why we internalize the identity of "procrastinator"What invisible work is, why it matters — and what ou
68. Their discomfort is not your emergency
This is my love to courageous ones everywhere.People aren't just listening to what you say.They're listening to how you're saying it.If you're saying something that's worth saying... whatever it is, say it with your full chest. Say it like you believe yourself.It matters. ———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spiritualit
67. What small, unscalable businesses teach us about profit
Why is the deepest business wisdom you can find NOT in an online course?That's because it lives in Asian noodle stalls, kitchen hair salons, and family businesses run by aunties and uncles who've never heard of Canva. Let's learn from the quiet, unglamorous experts who've been turning high margins for decades.Listen to hear more about:Why the businesses that look like the "
66. An Asian guide to prayer as a spiritual technology (with Joey Liu and Daniel Lim)
I'm sitting down with two of my closest friends, and most effective pray-ers I know: Joey Liu and Danny Lim.We're talking about how to understand prayer NOT as the performative, begging, outcome-obsessed version so many of us grew up with, but as a powerful spiritual technology. Listen to hear more about:Why the version of prayer most of us inherited might be the very thing standing betw
65. Responsible AI stewardship: a Buddhist perspective (with Billy Seol)
My brother Billy Seol — software engineer, and Buddhist life coach — is one of the sharpest thinkers I know. And he has thoughts about AI I haven't seen anywhere else that really enlightened me, and I wanted to share them with you.Listen to hear more about:How we are exiting the Creative Age, and entering the Generative AgeThe new group of people who will be marginalized by AI, and how we sho
64. A Case for Hope: AI and the environment, mental health, and world-building (with Tallulah Le Merle)
This is part 2 of a two-part series with Tallulah Le Merle — one of the most respected leaders at the intersection of AI and humanity. In this final episode, we talk about the impact of AI on the environment and mental health, where I think Tallulah makes her most powerful case for hope yet.Listen to hear more about:Why AI's environmental impact might be the opposite of what the headlines are
63: A Case for Hope: AI and jobs, education, the meaning of intelligence (with Talullah Le Merle)
There is no shortage of voices weighing in on AI right now, and a lot of them are scared. I was too, honestly. Then I heard a talk by one of the most respected leaders at the intersection of AI and humanity, and it cracked me wide open. I'm bringing that conversation to you today — in two parts. This is part one.Listen to hear about:Why AI disrupting the job market might not be the tragedy we
62. People have plenty of money. (Why “can’t afford it” is a myth)
If the economy is supposedly in the shitter, why is consumer spending at an all-time high? Let's look at the data behind the scarcity narrative that's been shrinking many businesses.Listen to hear more about:The uncomfortable question hiding behind "people can't afford my prices"What your ideal client is actually choosing between The difference between extraction and circu
61. The multi-passionate advantage in an AI world
As someone who's spent her whole life feeling like a misfit for having too many interests and not enough specialization, I'm inviting you to reconsider everything you've been told about what makes you valuable — because the world is about to need your kind of brain more than ever.Listen to hear more about:What a $380 billion AI company actually looks for when they hire Why the stran
60. Enlightenment philosophy and ancestral coaching frameworks
If you've ever sat in a coaching session and felt like the framework was useful but somehow too small, too constricting, like something essential was being left out... I'm inviting you to find out what that something is, and where it went.Listen to hear more about:The centuries-old philosophical tradition that every life coach is operating inside of without knowing it — and the specific
59. What my 30's taught me
As I turned 40 recently, I started asking myself what the single biggest lesson of my thirties was — and the answer surprised me. It wasn't a business strategy or a mindset shift. It was about the importance of self-respect in relationships.Listen to hear more about:The difference between self-confidence, self-love, and self-respect What it looks like when someone loves you without needing to
58. How to actually get unshakable confidence
You've been told that confidence is an inside job — go inward, believe in yourself, hype yourself up, and then go do the thing. But what if that kind of confidence is fragile and incomplete? In this episode, I'm offering a fundamentally different model of confidence — one that you don't have to generate at all.Listen to hear more about:The critical lesson that The Lion King (yes, th
57. Scalable online business should fund unscalable work
Endless growth and infinite scale are not, in and of themselves, good.
So why build a scalable online business at all?
So you can pour the profits into the vital work that cannot — and should not — scale. The farmer growing vegetables. The nurse sitting with someone who's sick. The teacher coaxing a child toward better questions.
The logic of capitalism is all about removing the friction t
56. 4 things I'm no longer doing as I turn 40
I'm turning 40, and I could not be more excited about it. I LOVE getting older.As I reflected on this milestone, I realized there are four things I'm officially done carrying into this next chapter.If you're at any kind of threshold — 30, 40, 50, or otherwise — this episode is an invitation to ask yourself what you're finally ready to put down, and leave in your past.———I’m Sim
55. Four questions to ask if you think you might be underpricing
Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to do with what your ancestors planted inside you and what it actually requires to steward that.Listen to hear more about:Why the conventional pricing conversation is missing the most important part of the pictureThe question your ancestors would ask if t
54. My 10 predictions for the coaching industry in 2026
It's 2026. What does this mean for coaches? Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now.Listen to hear more about:Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a categoryThe bifurcation happening in both coa
53. Why your excited copy isn't working
If you've ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you.Hear me break down why "I'm so excited!" energy can ironically repel people.You'll learn:The hidden flaw inside passion-driven copyHow to shift out of your emotional enthusiasm and into your client's lived experienceReal ex
52. What to do when you're cringing at old posts
If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you.Here's what to do when you're haunted by who you've been on social media. You’ll hear about:Why your future owes nothing to your pastHow to drop old topics, dynamics, and spaces that no longer feel alignedA loving reminder that nobody is tracking your every move How sh
51. The 10-to-1 rule of profitability
This is a rule I live by, which I've seen proven to be true again and again.The idea is this: for every 10 "units" of true help put out into the world, about 1 "unit" comes back to you as profit.In this episode, you'll hear about:Why this principle is at work at all timesThe crucial difference between "information" and real valueThe difference between genero
50. Four sentences that keep you stuck on social media
Social media is a mess, yes. And, it's a miracle. It's both.If you decided you're going to take advantage of the opportunities social media gives you, here's how to make sure you don't stay small.In this episode, you'll hear about:How to get out of permanent "beginner limbo"The difference between simple discomfort and a genuine value mismatchWhy aesthetic sn
49. The Ancestral Business Manifesto - Ten Declarations
In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building business from ancestral wisdom rather than colonial frameworks.In this episode, you'll learn about:The surprising place your real authority comes from Why "owning" money might be the exact wrong relationship to have with wealthThe one ques
48. I want you to become a millionaire
I want to help create 1,000 millionaires of the Global Majority.1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,000 families, 1,000 communities, 1,000 lineages, 1,000 visions.You're meant to be one of them.Watch my free 2-hour class with Dr. Joey Liu, 7-Figures for Liberation — access it anytime.Learn the entire arc of liberatory wealth — from your first d
47. My Mom's 7-Figure Business Wisdom - with Dr. Joey Liu
My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time.Listen to hear more about:What happened when my parents put their home up as collateral with almost no money leftThe shocking move my mom made with money after a devastating tax penalty — and why it changed everythingWhy t
46. Rescue your dreams from capitalism: visioning at the scale that your ancestors meant for you - with Dr. Joey Liu
Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck?Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?"Listen to hear more about:How to think at the scale that your ancestors knew (but capitalism made you
45. Revolutions need revenue: LIBERATORY PRICING - with Dr. Joey Liu
You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution.Listen to hear more about:How fear and imposter syndrome masquerade as virtueThe hidden costs of discount culture and scholarship programsThe game-changing redefinition of
44. Why I raised my course price from $460 to $3000
In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What?What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen.---Get on the waitl
43. Unlearning scarcity: How to steward big money - with Dr. Joey Liu
You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital.Listen to hear more about:Why scarcity is a lie... there's actually a f*ck ton of money in the wo
42. Your ancestors are your liberatory business guides - with Dr. Joey Liu
When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace.Listen to hear more about:The pr
41. Why people aren’t buying: the cost of skipping the small sells
You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells."In this episode, you'll learn about:The five things people have to believe before they'll click your buy button — and why
40. How to practice allyship when we're all in danger - with Rashida Bonds
So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the most powerful weapon of resistance. Listen to hear more about:Reasons to feel hopeful in this moment in historyHow the people in power have always used the same playbook
39. Invitation to Chuseok celebrations
I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom at the heart of this tradition has never been more urgent.In a world that tells us that "self-made" is a real thing, that we're separate from nature, and that texts and FaceTime are enough, Chuseok whispers a different truth. And it might b
38. The "Spiritual"-to-MAGA Pipeline: why colonized spirituality leads to fascism
How do people who speak of love, light, and unity end up parroting authoritarianism, white supremacy, and fascism?In this episode, I unpack what I call the "Spiritual-to-MAGA Pipeline" — the hidden patterns that transform colonized spirituality into fertile ground for oppressive ideologies.You'll learn:The core differences between traditional, community-embedded spirituality and col
37. Loving The Poop Of Life (interview with Danny Lim)
Back in March 2025, I recorded a raw and intimate conversation in Finland with my friend Danny Lim, the preeminent life coach and coach trainer of Singapore. In this episode, we talk about:Why I share from oozing wounds, not healed scars — and why I don't believe in the idea of "oversharing" My time in the "void" where I lost all clarity and thought I might never get it b
36. How to build real community in an individualistic world
Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of changing this culture: I
35. Business does NOT equal capitalism: a guide for reclaiming commerce
Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce.Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time for us to reclaim and re-create what comme
34. YES to millionaires, NO to billionaires
Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not.Listen to hear more about:What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - which were destroyedThe difference in the scal
33. How to find real hope when everything feels hopeless
If you've been searching everywhere for hope — in politics, business, self-development — and coming up empty, this episode is for you.In this episode, we'll explore:Why conventional ideas about hope will always let us downWhy your deepest pain might actually be the doorway to the change you're meant to create in the worldWhat we can learn from wisdom traditions that transform collec
32. How to find your people: Part 4. Slow growth is real growth
In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success.In this episode, you'll learn about:Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growthThe hidden costs of chasing shortcuts — and how they actuall
31. How to find your people: Part 3. Put creativity before strategy
In the third episode of our 4-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your work.In this episode, you'll learn about:Why memorable marketing comes from creative vision -- and how to let your artistry lead your strategyFour paradigm s
30. How to find your people: Part 2. Decolonize the idea of giving value
You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you.Listen to this episode to explore:Why the ubiquity of "gi
29. How to find your people: Part 1. Talk less about the work
Let me help you find your people online (Worksheet included below!)The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually
28. YES to authenticity, NO to personal branding
The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity?Listen to explore:Why personal brands are a less reliable business strategy than you've been toldThe crucial difference
27. Why critics can’t actually hurt your business (Fear of Being Cancelled, Part 3)
In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think.In this episode, you'll learn about:The vast gap between your loudest critics and those who actually make your business workWhy critics don't get in the way of
26. Why you won’t get cancelled (Fear of Being Cancelled, Part 2)
What if everything you think you know about being "canceled" is wrong?Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you.In this episode:Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creatorsThe
25. How to build an uncancelable identity (Fear of Being Cancelled, Part 1)
The biggest threat to your voice isn't the internet mob.... it's YOU!If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say...... let's be clear. You're not being strategic... or professional... or considerate. You're com
24. Why life coaching is a horrible business (feat. Billy Seol)
Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income.My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching busines
23. Don’t go “all in.” Get a job.
Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about:The unholy truth about who created "GO ALL IN" culture - and why it was never meant for youWhy having a "normal job" is your unexpected secret weapon in business-buildingWhy m
22. My birth chart breakdown: understanding your paradoxical nature (feat. Karen Hawkwood)
You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions a
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