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Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Pass
Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Pass
The Breakthrough Brand Podcast, hosted by Elizabeth McCravy, offers relatable and tactical business training for female entrepreneurs. Elizabeth shares her experience building a multiple six-figure web design business, covering topics like online marketing, branding, podcasting, and business strategy. The podcast also explores faith, motherhood, productivity, and scaling a business, with solo episodes and expert interviews.
Episodes
334: What Motherhood Taught Me About Business (The Business Mom Episode I Wish Someone Had Given Me)
About two or three months after my first son was born, I looked at my husband and said: "I literally cannot do my business and motherhood at the same time." I meant it. I was overwhelmed, so in love with this tiny human, and I genuinely just wanted to be a mom. I did not want to think about my business at all.That was almost five years ago. Since then, I've had three kids in four an
333: My Biggest Pinch Me Moments: 14 Things I’ll Never Forget from a Decade in Business
Ten years in business means a lot of lessons learned but it also means a lot of moments I'll never forget. In this episode, I'm taking you on a personal trip down memory lane through 14 of my biggest pinch-me moments from the last decade. Some of these I've never talked about publicly before. Some of them you may have witnessed in real time if you've been a longtime listener. A
332: What I Wish I Could Go Back and Tell Myself on Day 1 as a Business Owner
Ten years ago, I launched my first website, declared myself a business owner, and had absolutely no idea what I was getting myself into. In this episode, I'm sharing the seven things I wish I could go back and tell myself on day one (the lessons I learned the hard way so you don't have to).These are the things that don't always get talked about in the online business world but absol
331: 10 Lessons from 10 Years in Business and Multiple Millions in Revenue (Part 2)
This week I’m back with part two of my 10-year business reflection series. In episode 330, I shared the first five lessons I’ve learned after a decade of running my business, and today I’m continuing the list with five more things that have shaped the way I think about entrepreneurship.Reaching 10 years in business has made me reflect on just how much life, and business, can change over time. When
330: 10 Lessons from 10 Years in Business and Multiple Millions in Revenue (Part 1)
After a two-month break, I'm back, and I'm coming back in a big way. This month, I'm celebrating 10 years in business with a special series, and I could not be more excited to share it with you.In this episode, I'm kicking things off with the first five lessons I've learned across a decade of running a business, generating multiple millions of dollars in revenue, raising t
329: What Google and Ai Won't Tell You About Building Your First Website
Building your first website can feel like the moment your business finally becomes real and that’s exactly what this episode is about. If you’ve started a side hustle, freelanced a bit, or booked clients through Instagram but don’t yet have a true online home, this conversation walks you through how to confidently get your website live without tech confusion, huge expenses, or waiting until everyt
328: One Simple Journal Prompt to Make 2026 Your Best Year Yet
In this episode, I’m walking you through one simple journal prompt that has the potential to completely shift how you think about the year ahead. This is something I personally do every year on my birthday, and it’s had an incredible impact on my life, my business, and the way I set goals. Instead of getting lost in surface-level resolutions or vague intentions, this exercise helps you zoom out an
327: 5 Tips for Better Podcast Interviews (That Actually Grow Your Show) with Akua Konadu
I’m so thrilled to share today’s episode with you because I brought on someone I deeply admire, my friend Akua Konadu, to teach a special guest training! This one was prepped during my maternity leave and I can't wait to share it with you. Akua hosts two incredible podcasts and is a gifted storytelling strategist, and she is truly one of the most natural interviewers I know. I knew she’d brin
326: Your Holiday Sanity Cheatsheet: How To Stay Organized So You Can Actually Enjoy the Holiday Season (7 Things!)
This week, I’m re-sharing one of the most loved Christmas episodes I’ve ever recorded. It originally aired last year, but so many of you told me how helpful and calming it was during the holiday rush that I knew it deserved a second round. If you’re craving a little more peace and organization this season, or if you’re listening for the very first time, you’re in the right place.In this episode, I
325: 2 Christmas Traditions for Christians Who Want To Bring Jesus Into The Season
In this Christmas episode, I’m sharing two of our family’s favorite faith-centered traditions (that are simple to execute on and have brought a lot of sweetness and meaning into our December). With little ones at home, I’ve learned that the best traditions don’t need to be complicated to make a big impact, and these are ones my kids look forward to all year long.To see pictures of our family tradi
BONUS: The Ultimate Black Friday Roundup: Inside My Sale and 4 Affiliate Deals Worth Checking Out
A quick bonus episode giving you the full rundown of my Black Friday sales (including links, codes, and a few affiliate deals I think you should know about) so that you can easily decide what to shop this Thanksgiving week. See ALL the details of my biggest sale of the year here: https://elizabethmccravy.com/bf Showit Website Templates are 35% Off: https://elizabethmccravy.com/shop All my Showit t
324: Before You Hit Record: The Money Conversation Every Podcaster Should Have
In this episode, I’m having a real conversation about something every podcaster eventually thinks about: how (and when) to make money from your show. I’m sharing why having a simple plan in place, whether you’re just getting started or already well into your podcasting journey, can completely change the way you show up for your episodes and your audience. That doesn’t mean I think you need to star
323: 5-Minute Website Audit: Is Yours Helping or Hurting Your Business?
Is your website working for your business or quietly holding you back? In today’s episode, I’m walking you through a simple (yet powerful!) 5-minute website audit you can do right now to find out. We’re talking clarity, brand alignment, mobile design (hello, 60%+ of your viewers!), personality, and whether your site is actually doing its job (whether that’s booking clients, bringing in inquiries,
322: The Truth About Scaling a Business With Limited Hours (and Little Kids) with Shanna Skidmore
You’re in for such a treat with today’s episode! I’ve brought on the wonderful Shanna Skidmore to talk about something that’s so close to my heart: how to work less, mom more, and still hit your goals.In this episode, she shares why you don’t need a nap time hustle, a 40-hour workweek, or a “passive income” empire to run a profitable business as a mom. In fact, she’s pulling back the curtain on ho
321: Three Babies Later: My 13 BEST Tips For the Postpartum Season
In today’s episode, I’m wrapping up my birth series with something I’ve been so excited to share — my best postpartum advice (after three very different experiences). I’m currently three months postpartum with baby Sofia, and after walking through this season three times now, I’ve learned so much about what truly matters, and what doesn’t, in those early months after birth.Instead of focusing just
320: My Birth Story Q&A: 15 Honest Answers About My Home Birth and VBAC
This week on the podcast, I’m wrapping up my birth story series with something really fun - a Q&A episode! After sharing Sofia’s birth story and the journey leading up to it, I wanted to take some time to answer the most common questions you all sent me about birth, mindset, and preparation.In this episode, I’m chatting through everything from what surprised me the most to the mental and emoti
319: Sofia’s Birth Story: Our Dream Faith-Filled Home Birth After C-Section
In this episode, I’m sharing Sofia’s incredible birth story, and how God provided me with truly everything I’ve ever wanted in a birth. After two very different births with my boys (one ending in an unexpected C-section and another full of surrender and faith), this home birth felt like everything coming full circle. From the moment labor began to the second I held her in my arms, I could see God’
318: From C-Section to Home Birth: BTS of My Pregnancy, Choosing to Try For a VBAC, Finding an HBAC Supportive Provider, and the Journey to Home Birth
In this episode, I’m sharing one of the most personal journeys I’ve ever shared: the path from having a C-section with my second baby to experiencing a home birth with my third, our sweet Sofia Kate McCravy. Just seven months after my C-section, I found myself pregnant again, facing a decision I never expected to make so soon: Would I try for a VBAC, schedule a repeat C-section, or try for the hom
317: 3 Business Strategies For Moms Who Want To Run a Successful Business While Staying Home With Kids
In this episode, I’m pulling back the curtain on what it really looks like to run a business while raising little ones at home. At the time of recording, I had two young kids by my side (and was deep into preparing for baby #3!), so I know firsthand the challenges of balancing work and motherhood.I’ll share what this season looks like for me right now, the mindset shifts that have made all the dif
316: How To Run Your Business Like God Pays You with Natania Creates
Ever felt like your entire business depends on your hustle, your content calendar, or the algorithm? On this episode of the Breakthrough Brand Podcast, I’m bringing you business coach and digital marketer Natania of Natania Creates to share a truth every entrepreneur needs to hear: your business is sustained by God, not your grind.Natania gets real about her own forced season of rest after becomin
315: 14 Bad Business Habits (That Make Business Feed Hard!)
Running a business doesn’t have to feel like a constant uphill battle but sometimes we unknowingly make it harder than it needs to be. Whether you’re just starting out or have been building your business for years, there are certain habits, mindsets, and patterns that creep in and quietly slow down your growth. The good news? You can quit them today and your business (and life!) will be better for
314: 8 SEO Blogging Strategies for Google (and ChatGPT) that Most Biz Owners Skip with Kara Duncan
Lately, my “content calendar” looks a lot like baby snuggles, coffee refills, and… not much time for social media. And that’s okay! Because SEO blogging is one of the things working behind the scenes for me. One well-crafted blog post can keep showing up in search results, sending me traffic and leads long after I’ve hit publish. It’s the exact strategy I wish more business owners used, and today
313: The Beginner’s Guide to Evergreen Marketing (Even If You’ve “Tried It” Before) with Stephanie Kase
Hey friends! As you're tuning in, I'm currently out on maternity leave (soaking up the baby snuggles!), and I've invited some of my amazing business friends to share guest trainings with you while I'm away. I'm kicking things off with none other than my dear friend Stephanie Kase (who you've probably heard on the podcast before). She's brilliant, grounded, and br
What’s Coming on The Breakthrough Brand Podcast (Maternity Leave Plans, Guest Trainings, Birth of Baby #3, and More!)
In this short little episode, I’m sharing what’s coming on the Breakthrough Brand Podcast while I’m on maternity leave with baby #3 — hint: there are some really awesome episodes planned! I also share a little about birth things, how my business will be functioning while I’m away, and more. Enjoy this short little chit chat, and then go back through some old episodes and download/listen to some th
312: What God’s Word Says About Business, Work, and Everyday Faith (2 Scriptures to Pray Over)
In this episode, I’m sharing two scriptures that have been deeply meaningful to me lately, especially as I think and pray over my business. If you’ve been following this podcast for a while, you know I love weaving faith into entrepreneurship, and every time I’ve done scripture-based episodes, the response from you all has been so encouraging. So today, we’re doing it again!We’re looking at two ve
311: YouTube Vs. Podcasting: Should You Start a Youtube Channel or Podcast? 6 Myths Debunked (with Receipts!)
If you’ve ever wondered whether you should start a YouTube channel or launch a podcast, this episode is for you. As someone who’s hosted over 300 podcast episodes and has experience on YouTube, I’m here to give you an honest, data-backed breakdown of both platforms.In this episode, I’m busting six of the most common myths you’ve probably heard and sharing what’s actually true in 2025. We’ll talk a
310: Creating Impactful Video Content in 2025: Tips From a Professional Videographer with Kate Tran
Today, I’m introducing you to Kate Tran — my neighbor and a videographer I’ve personally worked with. If you’ve taken any of my courses, you’ve already seen Kate’s incredible work. She’s the owner of a Nashville-based video production company, and has worked with major brands like CMA, Like to Know It, Tractor Supply, Make-A-Wish, and many more. But what really shines through in this episode is he
309: Behind the Scenes: Building My Most Ultra-Niche Showit Templates Yet (While Also Growing Baby #3)
It’s launch week — and not only am I 36 weeks pregnant, but I’m also thrilled to introduce TWO brand new Showit website templates designed specifically for the birth and postpartum world. In this episode, I’m sharing a full behind-the-scenes look at why I created these hyper-niche templates, who they’re for, and how they can help birth workers elevate their online presence with ease (and great SEO
308: Pregnancy, Projects & Podcasting: Life Update After a 3-Month Break (+ Giving Your Brain Space to Slow Down & Have a Quiet Quarter)
After three months away, I'm back behind the mic! This episode kicks off a mini-season of new content before I head into maternity leave. In this chitchat-style catch-up, I’m sharing a behind-the-scenes look at why I took my longest break ever from the podcast after six years of consistent episodes—and what God taught me through it.I dive into how stepping back from content creation impacted
307: A Candid Conversation About Making a Shift to The Breakthrough Brand Podcast (+ a REAL Look at How I Make Big Business Decisions & a Q&A)
Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be
306: Taking a Family Gap Year As An Entrepreneur: Homeschooling, Traveling Abroad, and Ditching Instagram (While Growing Your Business) with Emily Conley
Today, I’m chatting with Emily Conley, an incredible copywriter, business owner, and world traveler who’s been balancing work, family, and homeschooling—all while exploring different countries. If you’ve ever wondered, is it possible to run a business without social media?, Could I travel full-time with my family?, or How does homeschooling actually work on the go?—this episode is for you!Emily sh
305: How We Handle Health Insurance as a Self-Employed Family (Talking Healthcare, Finances, and more!)
If you’ve ever wondered how to navigate health insurance as a self-employed family, this episode is for you! With two kids (and another on the way!) and no employer-sponsored coverage, we’ve found an alternative that works for us—Christian Healthcare Ministries (CHM). In this episode, we’re breaking down exactly how it works, what we pay, and the pros and cons of opting out of traditional health i
304: How to Navigate Becoming a Mom When You Already Have a Business You Love
Motherhood and business—can we really do both without losing our minds? If you’re an entrepreneur who’s expecting or navigating new motherhood, this episode is for you. I’m sharing everything I wish I had known before having my first baby while running a business. From planning maternity leave (hint: you’ll probably need more time than you think) to learning how to delegate and let go of perfectio
303: The Surprising Secret to Avoid Burnout & Grow Your Business: How You Can Prioritize Your Health in Life’s Busiest Seasons with Shaela Daugherty
In today’s episode, we’re talking about prioritizing health and wellness as busy women who are juggling businesses, chasing kids, managing marriages, maintaining friendships, and nurturing faith. With so much on our plates, our health often takes a backseat.Our guest today is Shaela Daugherty, host of the Simple Fitness Habits podcast. She’s a certified personal trainer and nutrition coach who bel
302: The Ultimate Guide to Starting a Podcast (8 Things You MUST Do!)
If you’ve ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I’m pulling back the curtain and sharing exactly what I’d do if I were launching a brand-new podcast in 2025 and beyond. Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need
301: 3 Tiny Website Adjustments to Maximize SEO and User Trust in 2025
It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes! Seriously, you could knock these out during your coffee break. We’ll talk about why these small changes ma
300: Baby #3 Is Coming! (How We Found Out, Close Age Gaps, and Preparing for Life as a Family of Five)
As the title says, WE’RE HAVING ANOTHER BABY! It’s our third! 🎉 I couldn’t be more thrilled to share this incredible news with you all in the 300th episode of the Breakthrough Brand Podcast! This announcement feels extra special as it marks such a significant milestone for both my personal life and podcast journey. I recorded this at 14 weeks of pregnancy, and I can’t wait for you to hear all abou
299: Hosting a Team Vision Meeting: Why This Practice is Not Just for Big Businesses (+ How to Do It!)
Have you ever thought about hosting a team vision meeting for your business? Whether you’re a solopreneur with a small group of contractors or running a remote team, trust me when I say that this concept could be a game-changer for your business.If the term “team vision meeting” sounds a little fancy or intimidating, don’t worry—it’s not. This episode breaks it all down step by step so you can pla
298: Choosing a Business Word of the Year: A Simple Strategy to Improve Your Decision Making in 2025
Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you.Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “getti
297: Stay Organized, Keep it Simple, and Make It FUN — How to Plan for Christmas to Avoid the Overwhelm
Today, we’re going to talk all about holiday organization—keeping your sanity, staying organized, making the holidays fun, enjoyable, and filled with good memories. Basically, how you can plan for this Christmas season and avoid overwhelm.I’m sharing a few of my favorite tips when it comes to staying organized with things like gift-giving, parties, hosting, and all the different things that happen
296: 7 Christmas Tradition Ideas for the Whole Family (+ How to Bring Jesus into Your Home for the Holiday Advent Season)
Welcome to this year’s Christmas episode! This isn’t a business-related podcast today—it’s a fun, friend-to-friend chat with plenty of practical ideas to help you enjoy the Christmas holiday season. We’re talking about Christmas tradition ideas, both with and without kids, and specifically ways to bring God more into the season. I’ve got seven tradition ideas to share, and I’ll talk about each one
295: Daily Routines & Habits That Help Me Manage My Business Well as a Busy Mom
This week’s episode is all about the routines and habits that help me manage my business while keeping up with life as a busy mom of two little ones. If you’ve ever felt like there’s not enough time in the day to get it all done, you’re not alone. Trust me, I’ve been there—and I’ve had to figure out how to make my limited work hours as productive as possible.In this episode, I’m pulling back the c
294: How to Choose the Best Showit Template for Your Business (WITH EASE)
Are you feeling overwhelmed trying to choose the perfect website template? Maybe it’s your first, maybe it’s your twentieth. You love certain elements in one template and different features in another, and you’re finding it impossible to choose the best Showit template for your business.Is this you? You’ve spent hours flipping between browser tabs, analyzing every page of every template, and askin
293: 3 Things to Do Before You Buy a Showit Website Template
In this episode, I’m sharing three things you need to do BEFORE you buy a Showit website template—perfect if you're just starting out or if you're considering a rebrand. As a website designer who’s worked with countless clients and sold thousands of templates, I know how exciting (and sometimes overwhelming!) the process can be. My goal today is to give you a few key pieces of advice tha
292: Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) with Rebecca Schor
Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this epi
291: Do This ONE THING To Your Website to Increase Bookings, Revenue, and Email Sign Ups (Takes 30 Minutes or Less)
In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barely ever hear anyone talking about it.One of the big
290: 7 Expert Strategies for Record-Breaking Black Friday Sales (Lessons from 6 Years of Promotions)
It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!). Even though my sales have evolved over the years, it's always been a big week in
289: 3 Things I Wish I Knew Before I Hit Record On My First Podcast Episode
Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t worry, these tips are still very relevant for you!
288: Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey Jones
In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that!In fact, Davey shares things like how you can opti
287: 4 Pieces of Advice I’d Give the Stay at Home Mom Who Wants to Start a Part-Time Business
Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new. Maybe it’s to contribute financially to your family, maybe it’s because you want something that’s “just yours” and the adventure of business sounds fun/exciting to you, or maybe it’s fo
286: The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie Patterson
No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who'
285: Why Every Business Owner Needs a Fast Follow-up Email in Dubsado (Steal My Free Template!)
Does booking clients feel slow for you right now? Are you getting ghosted by potential clients? Maybe you have even thought to yourself, “Man, they seemed so interested, but I never heard back from them.” If you’re nodding your head right now, that this episode is for you. I'm teaching you a simple but powerful way to stay top of mind and book more clients that most business owners just compl
284: Rebranding the Stay-at-Home Mom: How You Can Take a Career Pause for Motherhood with Neha Ruch of Mother Untitled
Have you considered intentionally working less in your business or career to prioritize your motherhood? Or maybe you desire to take a career pause from your paid work to focus your time and energy on family life? These decisions can be tough ones to make, especially when it can feel like the world is telling us that we should do it all and just keep pushing harder and harder. If you're cravi
283: Redesigning Your Showit Website? 6 Tips For Making The Process As Easy (And Fun) As Possible
Last week, I shared all about how I just redesigned my whole Showit website from scratch after years of having the same design. And today? I'm sharing six things I learned from designing for myself that you can apply to your own business, whether you're customizing a website template (like one of the ones in my template shop!), or if you're simply updating your current website every
282: The New Elizabeth McCravy Brand (BTS of my Business Rebrand & New Website!)
I have a brand new website and a new brand for my business, and it’s finally live! I'm talking about new fonts, colors, patterns, logos, and a completely new website that I started completely from scratch. This business rebrand has been in the works since LAST October, and so we’ve been working on it for almost a year (and I’ve been dreaming of sharing it with you ever since!). I’m going to s
281: An Unfiltered Week BTS with a Newborn, Toddler, and Business: What I Planned, What Got Done, and All the Messy Moments in Between
Today, I’m sharing a behind-the-scenes look into a very typical work week for me as a mom, as a business owner who works from home, and as a woman in the new baby and toddler phase of parenting. When I asked you guys what you want more of on the podcast, these kinds of episodes are always a favorite. It was actually one of the first 10 episodes of The Breakthrough Brand Podcast (which is fun to th
280: 2.3 Million Podcast Downloads Later: How This Mama Built Her Dream Business with an Online Course and Podcast with Stephanie King of My Essential Birth
Today, I’m bringing on Stephanie King from My Essential Birth to the podcast. Stephanie has been instrumental in my pregnancy and birth journey with both of my boys. I discovered her podcast early in my first pregnancy and have been a dedicated listener ever since. Her content, courses, and guidance have been invaluable. It's amazing how our paths crossed through social media, and we've
279: You CAN Make Money Even as a New Podcast (Here Are 3 Things to Try)
Most podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you likely won’t make enough on sponsorships
278: Back From Maternity Leave! My Work Schedule as a WFH Business Owner and Mom of Two (Working Just 2 Days/Week).
This is part three of the three part series all about my maternity leave as a business owner, as a mom of two, and just taking you guys behind the scenes more of my life and business. Today, I’m sharing all about coming back from maternity leave and what my schedule looks like as a mom working two days per week!What I’m sharing:Our experience finding a nannyWhat we’re doing for childcare for each
277: Raw BTS Look at My 4-Month Maternity Leave: Recovering From a C-Section, Adjusting to Life with 2 Kids, Unplugging From Work, and My Business Finances While Out of Office
Today I’m taking you behind the scenes of my 4-month maternity leave with my second baby as a business owner! If you’ve ever wondered what maternity leave might be like, how my business did while I was away, what it was like going from one kid to two (while recovering from a c-section), this episode is for you.I’m sharing:What I still was doing in my business during my leaveHow I unplugged from wo
276: How I Planned (& Executed) My 3 Month Maternity Leave with Baby #2
Over the next few weeks, I’ll be sharing a behind-the-scenes look into my maternity leave with my second baby. Specifically, what my maternity leave looked like as a business owner! Compared to last time with my first baby Colin, I have to say that felt a lot more fluid this time. In this episode, I’m going to share a behind-the-scenes look at how I planned this leave: from what I had to do to pre
275: ConvertKit Rebrands to "Kit" — Is it a mistake? My Take
Today on the podcast, we are talking all about ConvertKit's rebrand to Kit. In case you missed their big announcement of this, don’t worry! I’m sharing all about it today: from my thoughts on the name, what it looks like to rebrand a company of this size, domain name things, and even diving into the last time ConvertKit rebranded and how it relates to all of this. I have a spicy opinion on it
274: Feeling The Summer Slump? Here Are 8 Ways to Make More Money in Your Business (Part Two)
I'm back for part two on how to make more money in your service business this summer. In this episode, I'm sharing ways to make more money in your business quickly, that are not the basic stuff you always hear recommended to you (that typically involve a TON of work or for you to burn down your entire business model). These 4 things are NOT going to force you to reinvent the wheel, but t
273: Feeling The Summer Slump? Here Are 8 Ways to Make More Money in Your Business (Part One)
It is officially summer! While summer can feel like a busy season for some people, it can also be a slower time when it comes to inquiries and gaining new business, to the point where you might start wondering, "Hey, how am I going to find that next client for my service business?"This week and next week, I have a two-part series where I'm sharing 8 ways to make more money in your
272: Why Traditional Productivity Hacks Don’t Work For Moms (5 Things to Remember Instead!)
If we’re all just being honest, productivity just doesn’t look the same in the before and after of motherhood. But often you’re not told that as a new mama, you’re just told “productivity hacks for moms” and that you’ll “feel like your old self” eventually and to “sleep when the baby sleeps” (but also try working during nap time). But here’s the problem: sometimes this can sound like you need to k
271: Ignore THIS Advice When You First Start Your Business
If you’re early on in your business journey, this episode is for you. This is a huge and exciting step, and if you’re anything like me, you’ll look back fondly on these early days years from now. I’m nine years into my business journey, and I often reminisce about those initial days that felt so hard and confusing. Taking chances, being super scrappy, and putting myself out there—those memories ar
270: 3 Questions to Ask When You Want to Focus on Peace + Profit in Your Business with Becky Hoschek
More peace and more profits - that’s what we're chatting about today. In today’s episode we are going to talk through tangible strategies you can use and questions you can ask yourself to get yourself more peace and more profit in your business. Plus, we dive into how to build a business that's what you WANT, instead of the one you think you should have (because someone else told you to?
269: 3 Questions I Ask My Remote Team Every Single Week
I’m all about growing your business with a team and not doing it alone! But just because you hire people (contractors or w2 employees) does not mean that business is all of a sudden easy peasy. In some ways, it actually makes your business more complex. There are a lot of challenges that come with having a team, especially with remote teams. I have team members who I’ve literally never met in pers
268: Everything You Need to Start a Book Club (+ a BTS Look Into My 2 Year+ Book Club!)
At the time of recording this, I’ve been a part of a monthly book club since December of 2021 and we’ve met a total of 31 times since we started! Last year, we even had a “book club retreat” where we got to hang out outside of our usual meetings and honestly, it was so much fun.Being able to start a book club and just have FUN with it has been such a blessing, so if you’ve been looking to start so
267: 4 Things You Need to Prioritize if You Want to Grow a Part-time Business as a Stay-at-home Mom with Amy Hanneke
If you're a mom to little's who wants to start a business or you're a mom already with a business trying to figure out how to grow your business while still prioritizing your family, this episode is for you! I'm chatting with the lovely Amy Hanneke of Hello and Co Creative. Amy is a brand new website designer for wellness professionals and she's also a wife, a boy mom, a c
266: Business is NOT Linear: Lessons From Starting a Business Young, Growing it as a Mom, and Learning to Trust God
Today, I have a special episode in store! This is an interview I did with Becky Hoschek on her podcast about plans, pivots, and really trusting God in motherhood and business. Although we talk about motherhood and business stuff a lot, we talk about plenty of other things as well if that’s not applicable to you.We covered things like:how I make money onlinethe time I felt like throwing in the towe
265: Ethan's Birth Story: How My Unmedicated Labor Turned into an Unplanned (and Peaceful!) C-Section
I’m so excited to share Ethan’s birth story with you! I’m a new mom again (and we are officially a family of four). Baby number two, Ethan Daniel McCravy, is absolutely so wonderful and amazing and it’s been fun doing this all again (but with more experience than my first go around). If you listened to Colin's birth episode (episode 148), you know that my birth did not go according to plan bu
264: Behind the Scenes of Building a Multi-Six-Figure Signature Online Course
Today, I’m doing something NEW on the podcast. I don’t think I’ve ever shared an interview from another person’s podcast with you, but this episode from Mara Kucirek’s podcast (Create a Better Course) was so good that I knew I wanted to share it with you today. If you want to see the nitty-gritty behind the scenes of launching an online course, this is one episode you do not want to miss.If you ha
263: Podcast Equipment Guide: The 5 Pieces of Equipment You Need + How to Start Your Podcast for $90!
I've been producing The Breakthrough Brand podcast for over 5 years now, and let me tell you, it's become one of my absolute favorite parts of my business! Funny enough, I was re-listening to an old podcast episode to prepare myself for a speaking engagement earlier this week (at the time of recording), and I literally talked about how much JOY podcasting was bringing me 20 episodes in.
262: 7 Powerful Thoughts/Affirmations for Working Moms
Hey moms, this episode is for you. It can be a lot to be juggling work, motherhood, no matter how many kids you have, how old they are, what type of work you do, how much childcare you have or don't have, it doesn't matter. I often have moments now as a mom (which I've been a mom for about two and a half years now) where I'm genuinely like, “what was I doing before being a mom?
261: Strategies And Trends For Creating (And Selling) Successful Online Courses In 2024 With Mara Kucirek
Whether you're a brand new course creator or you've had lots of success in selling online courses already, this episode is for you. Mara really knows all the things about creating quality courses that give your students wins and help you ultimately grow your business. I learned a lot from this interview (as someone who's made courses already and has had success with online courses).
260: 14 Things That Make Growing Your Business MUCH Harder (Your New "To Quit" List)
Whether you're in the early days and months of your business, or you've been at it a while, we all unfortunately do things that make business harder than it has to be. These are things that both new and established business owners all do, and today, we are adding them to your “To Quit” list, because they're taking up your time, energy, and ultimately making growth slower.Today, I’m
259: 4 Ways to be BOLDER in Your Faith as a Christian Business Owner (Part Two)
This is PART TWO of last week's episode, with 4 more ways to be bolder in your faith as a Christian business owner! If you feel like your faith is a secret because you don’t know if it’s ok to share it as a business owner, you’re worried you’ll alienate clients/customers who disagree with you, or maybe you feel God calling you to share but you’re like “what does that practically look like whe
258: 4 Ways to Bring God into Your Business as a Christian Business Owner
Today’s episode is inspired by a question I got over and over again in my audience survey last year because a lot of you guys are like me. You are a personal brand business or other type of business but you are not a ministry, and what you do may have literally nothing to do with your faith on paper, but you ARE a Christian business owner and your faith is an important part of who you are and how
257: 3 Things I WISH More People Understood About Their Website (From a Designer's Perspective!)
What makes a great website? What makes a dud? Besides all the obvious things like don’t make your text too small, don’t use 1,000 fonts at once, and things like that… What are the major keys?! No matter what you do in your work, if you have a website, you should be asking yourself these questions. Today I’m sharing 3 things that I consider TOP things to making a great website, and people often mis
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