The Social Media Millionaire™
The Social Media Millionaire™ is a podcast hosted by Laney Media, designed for modern CEOs who are scaling million-dollar businesses using organic social media. Each episode provides insights and strategies on leveraging social platforms to grow revenue and brand presence. The show focuses on practical advice for entrepreneurs looking to master social media marketing.
Episodes
Season 2 Finale // 20) She copied me.
→ Start your free content audit HEREIn this episode, we're unpacking the fear of being copied and how to turn it into your competitive advantage. We'll uncover the difference between sharing principles versus process, and why telling people what to do (not how) protects your IP. We explore how the eight buying triggers create an uncopyable strategy that competitors can't replicate, even when they
19) I'm ashamed to admit this...
I need to be honest about something that sounds terrible: I sometimes have to reality check myself when I'm disappointed we only did $100K in sales in a day. The goalpost keeps moving. By the time you hit what you desperately wanted six months ago, it doesn't feel like anything because you think you should've done it three months ago. This isn't a rich people problem. It's a human brain problem th
18) Ads don't fix bad marketing.
Hot take: If you can't hit seven figures organically, you have no business running ads. This isn't gatekeeping. This is protecting your bank account from an industry that profits when you fail. Ads don't make people buy. They just show your message to more people. And if your message doesn't convert the people already seeing it for free, paying to show that same broken message to more people is ju
17) I Can Predict The Objections You Get By Looking At Your Content
Start your free content audit → HEREI can look at someone's content for 60 seconds and tell you exactly what objections they're getting on sales calls. "I need to think about it." "I've been burned before." "I can't afford it right now." What most people don't understand is that objection handling is not a sales problem. It's a marketing problem. When someone gets on a call with you and hits you w
16) The Metrics that Actually Matter (and how to track them)
CLICK HERE to claim that free audit!Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link,
15) The mistake that cost me $700,000 (maybe more)
→ CLICK HERE to claim that free audit!I made a $700,000 mistake. Six bad hires in one year. And after firing the sixth person, I had to ask myself: who's the common denominator here? Me. In this episode, I'm breaking down every hiring mistake I made so you don't have to. I'll walk you through when to hire, who to hire, how to hire, how to manage, and how to fire people. I'll give you the exact fra
14) The Client Who Went from $12K to $100K in 6 Months
→ CLICK HERE to claim that free audit! Your content isn't boring. It's just not activating dopamine. I had a client go from $12K to $80K+ months. What changed? Her content started triggering dopamine, and people became obsessed. They'd binge 10-15 posts in a row, watch all her story highlights, then apply, ready to buy. No objections. Just "when can we start?" In this episode, I'm breaking down th
13) Death of the Covidpreneur
📱 HERE is the link to start your content audit.In this episode, I'm breaking down why the coaches and course creators who blew up during COVID are quietly disappearing and what actually changed in the economy, the platforms, and buyer psychology that's killing businesses built in 2020. I'm walking you through why a follower isn't worth what it used to be, why you have to hit all 8 buying triggers
12) The Psychology of Authority: The 3 Questions Your Brain Asks Before Buying
✍🏻 HERE is the link for us to audit your content FREE.In this episode, I'm breaking down the Authority Trifecta: the three questions your brain asks before deciding to buy from someone. I'm walking you through exactly how I used this framework to generate $5M in pipeline value this month, why one of my clients with less than 5K followers brought in $300K in leads from a single post, and what's act
11) Looking expensive doesn't make content convert.
✍🏻 HERE is the link to book your free content audit! In this episode, I'm unpacking the 12 brand archetypes and really hitting home to why your content feels...off. Not every business should be a luxury brand; you're just making your life (and your marketing) so much harder than it needs to be. We'll be uncovering how this plays into the "identity" buying trigger and what needs to happen in the br
10) The Four Buyer Types Aren't Enough: What's Missing From Your Marketing
✍🏻 HERE is the link to book your audit.If you've been told the four buyer types are the blueprint to scaling your business, I need you to understand they're just one piece of a much larger puzzle - and treating them as the complete picture is probably why coaches who used to make $80K months are now struggling to hit $10K while people like Alex Hormozi break world records with launches that system
09) The $100K, $1M, and $10M Content Playbook
✍🏻 CLICK HERE to claim that free audit!In this episode, I unpack exactly what content marketing looks like at $100K, $1M, and $10M annual revenue, and why the strategy that got you to six figures will actively sabotage your path to seven. I'll uncover the real symptoms keeping you stuck at each level (hint: it's almost never a "post more content" problem), walk you through our proprietary CONVERTS
08) The Founder-Led Content Advantage: Why Your Brand’s Most Powerful Asset Is Still You
✍🏻 Claim your free audit here! In this episode, I'm unpacking the significance of founder-led content in today's marketing landscape. I'm uncovering the concept of identifying a 'villain' in your industry, which helps to create contrast and engage the audience's primal brain, the "Authority Trifecta", essential elements for building authority and connection with the audience. We also hit home to t
07) Don't hire that coach.
✍🏻 HERE is the link to claim your free content audit!In this episode, I share my personal experiences with coaching and reflect on my journey from relying on coaches to becoming more independent in my business operations. I discuss the challenges of client retention, the gap between coaching expectations and reality, and the manipulative aspects of some marketing strategies. I emphasize the import
06) Let's audit your content together
HERE is the link to claim your audit ✍🏻In this episode, we are auditing your content together. I'm uncovering all 8 triggers that need to be present in your content to get your audience to buy, and really unpacking why it feels like pulling teeth to get sales for people who are missing even one of these triggers in their content. I bet you get more from this episode than the last coach you spent $
05) This pisses me off.
HERE is the link to submit your IG for that audit ✍🏻In this episode, I'm shedding some light on many of the unethical, ineffective, and unhelpful practices within my industry. We're getting really honest about some of the investments I've made that didn't pan out, red flags to be aware of when hiring for social media marketing support, and some of the values, practices, and standards we've set for
04) If you're making $30k/month you'll be making $50k with these shifts
HERE is the link to submit your IG for the audit ✍🏻In this episode, I'm unpacking how to go from $30,000 to $50,000 per month by shifting your content to a neuroscience-backed strategy. I'll be uncovering why people actually buy, what your audience's brain needs to hear to make a purchase decision, and what you should be discussing in your content to trigger that buying behavior.
03) Market Research is Out (if you want your content to SELL)
HERE is the link for you to submit your IG for that audit! ✍🏻
02) The Old Era of Social Media is 💀
THIS is where you can submit your info for a free audit ✍🏻
Season 2 // 01) The Hard Truth About Scaling: Lessons from Building, Breaking, and Rebuilding an 8-Figure Business
✍🏻 HERE is the link to have us audit your content FREE.
They're teaching sales wrong.
Want our team to audit your content for free? See if you qualify for a content diagnostic HERE!
The Secret of Predictable Virality with Caroline Flett
Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smmUnpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to ma
Fixing what your last coach "BROKE"
Want a Free GAP assessment on your Content? Go here: https://www.wearelaneymedia.com/podcast-smmIn this video, Kenda addresses common pitfalls in investing in business coaches and programs based on her personal experience. Kenda shares insights acquired from a $200,000 investment in various coaching programs—both positive and negative outcomes. Kenda offers a strategic approach to consistent lead
Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model
Want a Free GAP assessment on your content? Go here: https://www.wearelaneymedia.com/podcast-smm
Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model
In this episode of the Social Media Millionaire Podcast, Kenda explains the common issue of engaging content that doesn't convert to sales. Discover how the 4A Scripting Model – Attract, Anchor, Activate, and Acquire – can hel
Mastering Social Media Sales: The CONVERTS Framework Explained
Want to Scale your Business? Go here: https://www.wearelaneymedia.com/podcast-smm
Welcome to another episode of the Social Media Millionaire Podcast! Today, we're tackling the challenge of consistent posting with minimal sales. Discover the CONVERTS Framework, a proven system to transform content from mere likes and views into real sales across any industry. This episode delves into each step
Relax, you're not getting Sued
Navigating Business Conflict: Strategic Counsel with Susanna Margison
In this enlightening episode, Susanna Margison, a unique blend of lawyer and coach, delves into her innovative approach called 'strategic counsel.' She shares her experiences and methods for resolving conflicts before they escalate into legal battles, focusing on helping entrepreneurs manage both personal and business disputes.
The Secret to my 80%+ Close Rate
Mastering Your Sales Process: Discovering the Secrets to an 85%+ Close Rate
In this episode, Kenda dives into the rising concerns of the TikTok ban, political future, and business stability witnessed in January. Focusing on the sales gaps identified in the audience's marketing efforts, Kenda reveals her personal strategies that result in an impressive 85%+ close rate, achieved through organic mar
Showing up when You don't want to
Overcoming Insecurities: My Journey to Consistency and Confidence On Camera
In this solo episode of the Social Media Millionaire Podcast, Kenda shares a heartfelt and personal journey about overcoming lifelong insecurities related to being on camera. Born with a rare eye cancer, Kenda discusses how her experience with a prosthetic eye and public bullying shaped her self-perception and affected he
Creating Founder Focused Content
Welcome to the Social Media Millionaire podcast! In this episode, Kenda and Soren Laney dive deep into the powerful world of founder-focused content. Learn what a personal brand truly means, how to craft it to differentiate yourself from competitors, and why effectively building your brand can give you the unbeatable edge in your industry. Discover insightful strategies on eliminating price shoppi
What would Kenda Do? Q&A
Scale your business with Kenda: https://wearelaneymedia.com/lm-consult-page
In this solo episode of the Social Media Millionaire Podcast, host Kenda tackles listener-submitted questions from her Instagram story. She dives into the advantages of developing a personal brand over a business brand, citing the importance of founder-focused content to build trust and emotional connections with audience
Mastering Money w/ Erinn Bridgman
As a money mastery coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but brings about personal financial freedom. She began by scaling her wedding photography business to over six figures in under two years, affording her the capital to begin funding the real estate empire she and her husband now run. Her life’s mission is to take the taboo out
Female Founder Story: Nancy Laney
In today’s episode, we have an inspiring special guest, my mother-in-law, and start-up founder, Nancy Laney.
TIMESTAMPS:
02:20 - Meet Nancy Lancy
05:50 - Pivoting in business
07:55 - Top mistakes you’re making in your business
08:55 - How you can protect your business
17:30 - Consulting vs done-for-you businesses
36:50 - Hiring & firing team members
49:00 - Public speaking tips
59:00 - Forbes
The Truth Behind $500k Months In Business
In today’s episode, we unpack exactly what you need to do to generate $500k/month in your business.
TIMESTAMPS:
01:20 - 4 questions you need to be able to answer
02:00 - What are the buyer types in your audience?
05:00 - What are the specific symptoms that your audience self-identifies with?
06:15 - Who are your offers for?
07:00 - What makes YOU different from your competitors?
09:40 - How to inc
How To Use & Grow Your Instagram Subscriptions
In today’s episode, I’m unpacking what you need to do if you’re looking to utilize and grow your Instagram subscription.
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
24 Things I Learned In 2024
I am so excited for today’s podcast episode where I tell you the 24 things I learned so far in 2024 in business! Do yourself a favor and learn from my mistakes! Cheers to 4th quarter everyone!
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
"People First" Sales Breakdown
In today’s episode, I do a deep dive into WHAT to say in your content to make sales in your business and answer some of your most-asked questions!
TIMESTAMPS
01:30 - Why your content isn’t converting into sales
03:00 - “How to do” vs “What to do” in your content
05:00 - Creating an emotional connection
07:30 - Aspiration vs inspiration
10:00 - Crafting the customer journey
15:00 - How to create “p
Pinterest Deep Dive: How To Use It For Business
The MOST highly-requested podcast episode to date. Today, we’re diving into Pinterest marketing! What it is, how to use it, and how to get started.
TIMESTAMPS
01:20 - What is Pinterest marketing
02:10 - What makes Pinterest different from other social media platforms
04:50 - How we use Pinterest in our business
06:50 - The basics of starting your Pinterest account
08:00 - How to optimize your Pint
"What Would Kenda Do?" You Asked, I Answered
“What would Kenda do?!” So excited for this podcast episode. I asked you over on Instagram what you would like advice on and you came in HOT with these questions! Let’s get into it.
TIMESTAMPS
00:45 - “What offers to focus on if you don’t have a lot of time?”
03:55 - “If you were me and my brand, what would you do to scale?”
06:37 - “You have 30 days to make $100k in your business, what would you
How To Set Yourself Up For Black Friday In 2025
So excited for todays podcast episode where we dive in to what you should be doing to set yourself up for success this Black Friday.
TIMESTAMPS
4:40 - Kenda’s audition for American Idol 2025
8:00 - “Discounts” don’t work for Black Friday
9:50 - Our favorite Black Friday strategies
14:00 - How to set yourself up for success for a large influx of clients
18:30 - What you need to focus on (as the CEO
Leveraging Analytics In Business
So excited for today’s podcast episode where we take a deep dive into how to ACTUALLY leverage your analytics in business. A data-science approach to help you leverage your organic content.
TIMESTAMPS
4:00 - Where to look for your analytics
6:30 - How we teach our clients to track analytics
10:45 - Why you shouldn’t rely on Metricool for metrics
18:40 - What to look for & track in your analyti
7 Figure Strategies for Leveraging ChatGPT // SMM Mini Episode
In this episode, we will delve into the technicalities of ChatGPT and how it can be leveraged to drive traffic, generate leads, and increase conversions. We will also discuss the best practices and tips for optimizing ChatGPT for maximum impact.
If you are interested in using ChatGPT to take your marketing and lead generation efforts to the next level, this is the episode you don't want to miss.
The Art of Copywriting w/ Emelie Sanders
So excited for todays podcast episode! Emelie Sanders is a Humor Brand Director, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear > clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. Humor is serious business, and how creatives can charm and disarm their way to profit and authority.
TIMESTAMPS
4:30 - Sold out
Income Claims & Unethical Marketing Practices
In today's episode, we discuss unethical marketing practices that have been circulating the online space. What people are saying, what you need to look out for, and how to do your own due diligence.
TIMESTAMPS
7:00 - How to determine who you want to invest with
13:00 - Questions you should be asking as a consumer
19:30 - Clues that income claims are FAKE
30:00 - Organic vs ads
39:00 - How to get
The Science of Scaling a Business
In today's episode, we cover exactly what you need to do in order to grow your business from 5-figures to 6-figures to 7-figures. Learn the things that actually matter when scaling your business.
TIMESTAMPS
1:30 - Top mistakes we see people making in business
11:10 - Marketing for a 5-figure business
19:15 - Systems for a 5-figure business
21:16 - Marketing for a 6-figure business
32:10 - How to h
Our Relationship in Business EXPLAINED
In today's episode, we do a deep dive into how we met, how we started our business, and what we do daily to not only separate business and our personal life but also continue to grow TOGETHER.
TIMESTAMPS
1:41 - The TEA about how we got HERE
19:07 - How we separate business and personal life
25:25 - How our roles have shifted as we've grown the business
30:33 - How do you help each other deal with
How To Build Trust & Connect With Your Audience
In today's episode, we do a deep dive into how to build trust and connect with your audience on social media to consistently grow your impact and business.
TIMESTAMPS
3:55 - Building Trust On TikTok
4:10 - TikTok LIVEs
8:15 - Naming Your LIVE
11:13 - Engaging Your Audience
15:10 - Strategic Video Responses
20:07 - Personal Brand
21:22 - Immersion Content
26:20 - The Butterfly Effect
41:58 - Consi
A Personal TikTok Audit - The Secrets are in the Numbers
In this episode, we are sitting down for a solo episode with our founder, Kenda Laney, to dive into how to leverage your TikTok analytics to create visibility and sales for your business. Improving your content is a matter of knowing how to make data-driven decisions and hit home to what your audience needs to hear from you. Predictable income is on the other side of learning how to leverage the d
What we REALLY think about content creation
Get ready for a real and raw episode where we chat all about content and the common challenges people face when creating content for themselves.
We discuss:
Content Creation Challenges
Mindset and Approach
Creating Engaging Content
Content Consistency
Market Research and Clarity
Expertise and Ethical Marketing
Dealing with Negative Feedback
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Co
The Four Buyer Types | How to Sell Them
Everyone wants to understand how to sell to the 4 buyer types to make their marketing & sales not only seamless but people first. In this episode we are going to dive into all four types of buyers, unpack the four different personality types, and cover some specific examples of how to bring these principles into your marketing and content.
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archive
How to become an 8-figure business owner
In this episode, I cover:
Why traditional marketing tactics fall short in today's informed consumer landscape.
The garbage marketing advice that is flooding the internet.
Audience psychology and how to market in a way that speaks to them.
How embracing data-driven decision-making is going to propel business growth.
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
Content you NEED to create to generate consistent sales in your business!
In this episode, I cover:
The 4 types of content you need to create for your business
Who these types of content speak to
Why it's important to utilize all of the content
The results that you can start seeing when you implement this strategy
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @la
Market research explained | BTS of what million dollar business owners are doing
In this podcast episode, I do a deep dive into:
Best practices for market research in your business
Understanding your target audience's problems
Various ways to gather information, including leveraging TikTok's search features, analyzing competitors' content, and utilizing search tools like Google Trends
Bonus tips about identifying different buyer types within your audience & cr
Take Control of Your Revenue
In this episode, Co-Founders Kenda and Soren sit down to talk about controlling your business's revenue, data analytics, and how to predict your social media performance. Knowing your numbers is the first step to total control over your sales and growth.
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok:
Stop Wasting Money on Ads | Our Cross Platform Traffic Strategy
In this episode, we're sitting down to dive into the cross-platform traffic strategy we use and teach clients to create multiple millions in sales without a single dollar in ad spend.
The Psychology Behind Our $500k Launch | Tips to Maximize your Sales
In this episode, we dive into the psychology behind our recent $500k launch and share valuable tips on how you can maximize your own sales. We are breaking down the science of buyer behavior and revealing the key strategies that helped us achieve such tremendous success. From understanding your audience's pain points to crafting a compelling offer, this episode is packed with actionable insigh
The Formula Behind Our $50,000 Sales Days
Welcome to the episode 8 of the Social Media Millionaire Podcast.
In this episode, we dive into the formula behind our $50,000 sales days, where we reveal the secrets to achieving significant revenue in a short amount of time. Whether you're an entrepreneur looking to scale your business or a marketer seeking to improve your skills, this episode is for you.
We'll be unpacking the sales ps
Unpacking High Ticket Sales | How to Sell $25k+ Packages
In this episode, we dive into high ticket sales and explore the strategies needed to successfully sell packages valued at $25k or more. We're sharing insights on the mindset required to make big-ticket sales, including building confidence, developing rapport, and understanding the needs of your clients. We're also uncovering the social media strategy that we use to facilitate this for both
The Road to 7 Figures & What We're Changing to get to 8
In this episode, we dive into the journey of scaling our business to seven figures, and the strategic changes necessary to reach eight figures. We'll be unpacking insights and lessons learned from our personal experience growing our business; from identifying key areas of growth to implementing effective marketing strategies, we explore the various tactics that will continue to scale our busin
Content That Will ACTUALLY Make you Money // SMM Mini Episode
Welcome to the first mini episode of the Social Media Millionaire™ Podcast. Inside this value packed episode, we're uncovering a deeper look inside the content lenses that we leverage inside the MIllion Dollar Content Plan to generate consistent sales in both our's and our client's businesses. We'll also delve into the importance of sales psychology and how it can be used to drive
The Million Dollar Content Plan || The Psychology Behind the Strategy
Soooo you're struggling to create content that actually converts into consistent sales. Here's the issue - your content isn't infused with sales psych && you have no big picture as to where your content is actually taking you. In this episode, we're unpacking the content strategy that has made both us & our clients over 7 figures from organic social media marketing.
J
The Secrets Behind our $300,000 Months
The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode, Laney Media CEO + CFO are sitting down to uncover the processes + marketing secrets that have facilitated $300k months in their business. They'll be unpacking what elements you can bring into your own business to scale quickly and sustainably.
Join The Millionair
How We Scaled a 6 Figure Membership | & a bit of teaaaa
The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode Laney Media CEO + CFO sit down to uncover how they were able to scale a 6 figure membership in their business & unpack some of the myths in the industry that hold businesses back from launching a successful membership.
Join The Millionaire Archives | A Free Resourc
Our Journey to a 7 Figure Online Business | Our Biggest Mistakes
The Social Media Millionaire™ is a movement for the Modern CEO to scale their business with organic social media. In this episode, Laney Media CEO + CFO are sitting down to discuss the mistakes they made as well as the moves they made that allowed them to scale Laney Media to over 7 figures within 12 months.
Join The Millionaire Archives | A Free Resource Archive for the Modern CEO
For detai
The Social Media MIllionaire | A New Era
Welcome to the Social Media Millionaire Podcast - The first podcast exclusively for the modern CEO who is scaling a million dollar business with organic social media. Throughout the many episodes to come of this podcast, we will be uncovering a raw look at all we have learned in scaling a million dollar business on social media.
Complete show notes:
Free Resource | The LM Viral Content Formula
Th
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