The Typecast: Grow Your Art Business
A podcast for hand letterers, designers, and artists about building a successful creative business. Hosts Katie Johnson and Ilana Griffo of Goodtype cover topics like finding clients, pricing work, and the realities of being a working creative. They also interview other artists for inspiration and practical advice. New episodes are released twice a month.
Episodes
What If Your Subtitles Could Express Emotion? With Frederik Merkel | The Typecast Episode 73
Send us Fan MailWhat if your subtitles could whisper or shout, just like the person speaking? That’s exactly what Frederik Merkel (aka Freddi) is building. We met Freddi at South by Southwest and were instantly blown away by his startup, Phont, which is developing expressive caption technology that analyzes audio and translates it into dynamic, emotionally-expressive subtitles. Think kinetic type
What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72
Send us Fan MailShe’s been a fine art major, a print designer, a Barbie packaging designer at Mattel, a surface pattern designer, an art licensing exhibitor, and, for the past 10 years, an artist coach. In this episode, we sit with Jeanetta Gonzales, Ilana’s first art licensing mentor, for a conversation that goes way beyond business strategy. We’re talking about the long, winding road of building
What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71
Send us Fan MailWhat does it actually look like to build a creative business that works for you, not the other way around?In this episode, we’re joined by the incredible Liz Kohler Brown, a surface designer, letterer, and mentor for creatives who want to sell their work and find their style. Liz has built a business that looks like it’s all her, but the secret is a thoughtfully built team that han
What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70
Send us Fan MailEver wonder what’s actually running behind the scenes of a creative business? We’re pulling back the curtain. In this episode, we’re breaking down every tool and platform we use to run Goodtype. From our website and course platform to payroll, bookkeeping, email marketing, and everything in between. We’re keeping it real: what we love, what gives us the sweats (hi, Zapier), and how
What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69
Send us Fan MailIn this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy of stonemasons and sign painters to his graduate research on Irish typography, Tom gave us an entirely new lens through which to see typography.We also
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
Send us Fan MailWhat does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way.Whether you’re figuring out how to balance creative fr
What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67
Send us Fan MailWhat happens when a journalist from Venezuela becomes a self-taught designer, typeface foundry founder, and curator of one of the most ambitious graphic design exhibitions in recent memory? You get Lope Gutiérrez-Ruiz, and our conversation with him does not disappoint. Lope is a partner and project lead at In-House International, a design studio and typeface foundry. He’s also a TE
What If You Niched Out Instead of Down? | The Typecast Episode 66
Send us Fan Mail“Finding your style” is the number one question we get asked, and the one we’ve asked ourselves for years. In this episode, we’re diving into the real question behind it: what if it’s not about finding a single aesthetic… but about uncovering your creative identity? We’re celebrating the announcement of our new book, Follow Your Art, and sharing why we wrote it, what you’ll find in
What If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65
Send us Fan MailPre-order our book, Follow Your Art! https://goodtype.us/follow-your-art-bookIn this episode, we’re joined by illustrator, designer, and letterer, Lisa McCormick who is celebrating 10 years of full-time freelancing and doing it her way! Lisa shares how she’s built a career working with major brands without being loud online or glued to every social media platform. We talk about why
What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
Send us Fan MailIn this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything. Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what
What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
Send us Fan MailIn this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself.We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we ta
What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
Send us Fan MailWhat happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make?In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person studio built on trust, contrast, and a shared love of making things that are fun, expressive, and a little chaotic (in the best way). We discuss what it
What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61
Send us Fan MailIn this episode, we sit down with illustrator, designer, and jill of all trades Marisol Ortega for a conversation that’s equal parts honest, hilarious, and deeply relatable for anyone navigating a creative career.Marisol talks about leaving full-time work (again!) to return to freelance life, why office-centric culture doesn’t support the way many creatives actually think and work,
What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60
Send us Fan MailIn this episode, we’re joined by a very special guest, Rebecca Shostak, co-founder of Flodesk and lifelong designer-turned-entrepreneur. This conversation is packed with insights into how creativity, design thinking, and intentional decision-making can shape not just a project but an entire company. We also go deep into AI, the fears, the opportunities, and what it looks like to us
What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59
Send us Fan MailIn this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds.We dig in
What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Send us Fan MailWhat does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast.Amber shares the reality of landing big-name projects (and why you
What If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57
Send us Fan MailWhat happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.We dive into how they naturally fo
What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56
Send us Fan MailIf LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and
What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
Send us Fan MailWe’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dre
What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
Send us Fan MailGraphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer.We dive into the surprisingly misunderstood world o
What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
Send us Fan MailWhat actually goes on behind the scenes of a 1-million-follower art account? In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into
What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52
Send us Fan MailWe’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken.In this heart-to-heart episode, we’
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Send us Fan MailIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he sh
What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
Send us Fan MailWhat happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives
What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Send us Fan MailThe past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained h
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Send us Fan MailIn this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importanc
What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
Send us Fan MailBuilding a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the be
What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
Send us Fan MailThe idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists
What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45
Send us Fan MailCan two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable
What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44
Send us Fan MailThis past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye. In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing
Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
Send us Fan MailIn this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projec
The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
Send us Fan MailIn this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot top
Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
Send us Fan MailIn this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He al
Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40
Send us Fan MailIn this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front a
Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
Send us Fan MailIn this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each st
Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
Send us Fan MailIn this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal project
How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
Send us Fan MailIn this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected h
We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36
Send us Fan MailIn this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the ne
Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35
Send us Fan MailIn this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of f
How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
Send us Fan MailIn this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.The conversation also details Casey’s process for designin
Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
Send us Fan MailIn this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.Scott shares the importance of building huma
A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
Send us Fan MailIn this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica
Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
Send us Fan MailIn this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value
Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
Send us Fan MailIn this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The
Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
Send us Fan MailIn this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the delicate balance between fan art
How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
Send us Fan MailIn this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building team
Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
Send us Fan MailIn this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Ka
Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
Send us Fan MailIn this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflec
The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
Send us Fan MailIn this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy.
Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
Send us Fan MailIn this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions th
Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
Send us Fan MailIn this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.This conversation highlights the power of authenticity and its impact on your creative career. As a g
Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22
Send us Fan MailIn this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and ce
How To Find Your Style & Identity As An Artist | The Typecast Episode 21
Send us Fan MailIn this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be. As the conversat
From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
Send us Fan MailIn this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional pub
Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19
Send us Fan MailIn this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.Kristy shares
How Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18
Send us Fan MailIn this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!Erin shares how she transitioned from aspiring to be in musical theater
Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17
Send us Fan MailIn this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.In this episode,
What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
Send us Fan MailIn this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on cura
Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
Send us Fan MailIn this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.Lucy emphasizes the importance of segmentin
Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14
Send us Fan MailIn this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity. Jess share
Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
Send us Fan MailIn this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passio
Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12
Send us Fan MailIn this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career. Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the sam
Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
Send us Fan MailIn this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books, This Book is a Camera & This
Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10
Send us Fan MailIn this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through
Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9
Send us Fan MailIn this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent. While licensing can be a lucrative income stream, it
Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8
Send us Fan MailIn this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and c
7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
Send us Fan MailIn this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout. So to all letterers, type lovers and art enthus
Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6
Send us Fan MailIn this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients to develop brand identities, strategies, and creative expression to ensure their voice is understood.Michu talks about how she defines success based on building trust with clients and helping them achieve their goals. She also shares the value of
5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5
Send us Fan MailIn this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts.Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. The
Avoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4
Send us Fan MailJoin Katie and Ilana as they interview Lynne Yun, the renowned NYC-based type designer and educator behind Space Type. Lynne shares her best advice for keeping a healthy work-life balance, green (and red) flags for choosing the right creative projects to take on, and ways to incorporate more creative expression and fun into our days. We also chat about navigating managing multiple
Pricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3
Send us Fan MailIn this eye-opening episode, Katie and Ilana dive headfirst into the intimidating world of pricing your art as a freelancer!Your hosts are sharing real numbers and pricing strategies while also tackling issues like money mindset, challenges and fears that haunt artists when pricing their art…and they even get vulnerable by sharing personal stories of what affected their own relatio
7 Ways You Can Make Money as an Artist | The Typecast Episode 2
Send us Fan MailIn the second episode of The Typecast, Katie and Ilana dive deep into the different ways artists can make money beyond just selling original pieces.From freelancing to brand partnerships, we’ll explore the pros and cons of 7 popular income streams so you can decide which ones make the most sense for you and your business. Whether you're a seasoned artist, just starting out, or
How to Start a Creative Business: Art Business 101 | The Typecast Episode 1
Send us Fan MailOur first episode is all about the basics of running a creative business. We’re talking about what you need to do to set up your art business the right way—like what documents you need, how to legally structure your business, and how to manage your finances.Your hosts, Katie and Ilana, are here to lead you through the ins and outs of being a creative entrepreneur, based on years of
The Typecast Trailer
Send us Fan MailJoin Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it really means to be a working creative. From finding clients to pricing your work, they'll cover everything you need to know to build a successful and sustainable business around your passion. And they're not alone! They'll be joined by so
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