Imagine This...
Imagine This... is a podcast by Boston Consulting Group that explores disruptive future scenarios. Host Patricia Sabga and AI co-host GENE discuss topics like technology, business, and leadership with BCG experts. Each episode challenges listeners to think differently about the coming decades and what CEOs can do today to prepare.
Episodes
BONUS: Explore More About AI
Even though Imagine This... has come to an end, you can still join BCG as we explore AI on our sister podcast, The So What from BCG. https://lnk.to/so-what-general-show10Here we share an excerpt from a recent episode, "How BCG Is Rewriting Its Talent Playbook in the Age of AI,"which you can view on YouTube at https://www.youtube.com/watch?v=nR_UziEKJco, OR listen at https://lnk.to/so-what-Pittman-
BONUS EPISODE: Working with AI Agents
We just closed the books on Imagine This season two and the series. But we aren’t done quite yet! In this bonus episode, we're going to peel back the curtain and speak with Bill Moore and GENE about working with agents, what we've learned, and where all of this is heading.Learn More:
If AGI’s a No-Show, What Comes Next? (First Aired: May 28, 2025)
The most enthusiastic AI evangelists say that in the not-too-distant future bots with artificial general intelligence (AGI) will match—or even exceed—the cognitive abilities of humans on pretty much any task. But what if we don’t reach that elusive goal? BCG’s Noah Broestl imagines how AI will nonetheless continue to evolve in amazing ways, yielding a proliferation of specialized models each with
Will Free Trade Unleash Africa’s Full Potential?
For decades, Africa has exported critical raw materials to the rest of the world. But the African Continental Free Trade Agreement promises to help the continent capture more value from its natural resources. The AfCFTA will create a single market where goods and services flow freely between commodity-rich African nations and more industrialized ones. At the same time, Africa is poised to finally
K-Pop Is Just the Start: How Asia Will Reshape Global Culture
For more than a century, Western technology, media, and cultural exports have wielded outsized influence around the globe. But over the past decade, Asian entrepreneurs and artists have started to give their Western counterparts a run for their money. BCG’s Neeraj Aggarwal explores how Asia’s influence could evolve over the next decade to rival the West’s—and how companies can strategically positi
The Future of Trade: How Will Multinational CEOs Succeed?
As regional trading blocs emerge, today’s multinational playbooks will become increasingly obsolete. Marc Gilbert, BCG’s Global Lead for its Center for Geopolitics, unpacks what every CEO needs to know to master the multi-polar world, from what winning looks like to navigating local rules, preferences and politics without losing the global edge. Learn More: Marc Gilbert: https://on
Force Multiplier or Co-Worker? Humans, AI, and the Future of Work
Many fear a future where huge swaths of the workforce are replaced by AI. But those concerns are based on a fundamental misunderstanding of how companies can best unlock AI's profit-boosting potential, says Julie Bedard, a Fellow at BCG Henderson Institute. Instead of replacing people with AI, she says, companies should upskill workers with higher-order capabilities and put them in charge of AI to
Will You Buy a Car from a Chatbot?
Sponsored and boosted content is a reality of web searches these days, making it harder for consumers to find agnostic product recommendations. Consumers who want to cut to the chase will increasingly use LLMs. Chatbots can quickly comb the web to help consumers research products and serve up recommendations that fit personal needs and tastes. BCG’s Andrej Levin explores how consumers will use LLM
How Will AI Revamp Marketing—and the Role of CMOs?
AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marke
AI Agents and the 'Everywhere All at Once' Sales Team
Too often, a company’s sales strategy is limited by finite resources. Even the largest multinational corporations have to make tough decisions about where to deploy their sales teams. But as they grow more sophisticated, AI agents are expected to be capable of reaching and interacting with not only your largest and most valuable clients and customers, but also small businesses most sales teams sim
BCG Presents: The So What from BCG
Who Wants to Be a CEO? The role of the CEO is both powerful and punishing. Christine Barton, BCG’s CEO Advisory lead in North America, explores how to make the job more fulfilling. It starts with clarity of purpose, building the right leadership team, and minimizing activities that are time and energy sinkholes. Learn More: The So What from BCG: https://lnk.to/so-what-general-
When Quantum Computing Brings Breakthroughs...or Chaos (First Aired: November 13, 2024)
Quantum computers harness the almost mystical properties of subatomic particles to solve problems that are beyond even the most powerful “classical” computers available today. Will these computers usher in a new generation of custom pharmaceuticals and sustainable materials—or will they be used to crack every password and create global chaos? BCG’s Antoine Gourévitch imagines the coming age of qua
BCG Presents: The CEO Radar
While discussions of US tariff policies dominated Q2 earnings calls to an unprecedented degree, another equally important trend is bubbling just under the surface in C-suites and on trading floors: concern that the economic uncertainty caused by tariff turmoil may lead to a downturn. That’s the conclusion of the third edition of the CEO Radar—a tool to help CEOs determine which issues truly deserv
Preparing for an Uncertain Future…in the Future (First Aired: November 27, 2024)
By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not mean th
BCG Presents: In Her Ellement
What can ancient Greek myths teach us about modern leadership? Kirsten Rulf has spent her career at the intersection of tech, policy, and public service. In this episode, Kirsten shares how she found clarity in moments of uncertainty, why AI presents a major opportunity for the public good, and what it was like helping shape the EU’s landmark tech legislation. Kirsten is a Partner a
Hang Up and Hang Out: AI Agents Give Us a Phone-Free Future
Apps were supposed to make life easier to navigate, but they often create more complexity. Planning a trip can involve hundreds of digital touchpoints over several months. But new advances–especially the growth of AI agents–coupled with ambient and voice-recognition technology, could make apps obsolete. BCG’s Dutch MacDonald imagines a world where, for example, we could just have a conversation wi
Will AI Finally Defeat Chronic Diseases Like Alzheimer’s?
The pharmaceutical industry has yet to develop highly effective treatments for common chronic and neurological issues, like Alzheimer’s and cardiovascular disease. But GenAI promises to accelerate the discovery and development of breakthrough treatments. BCG’s Priya Chandran explores possible new approaches and how breakthrough drugs can be made more affordable and more available to the patients w
If AGI’s a No-Show, What Comes Next?
The most enthusiastic AI evangelists say that in the not-too-distant future bots with artificial general intelligence (AGI) will match—or even exceed—the cognitive abilities of humans on pretty much any task. But what if we don’t reach that elusive goal? BCG’s Noah Broestl imagines how AI will nonetheless continue to evolve in amazing ways, yielding a proliferation of specialized models each with
When Nuclear Power Is Cheap—and Safe
We could be on the verge of a nuclear power renaissance. Climate change is one reason: nuclear power remains the largest source of carbon-free energy in the United States. Also, demand for electricity is surging. BCG’s Ben Vannier imagines a future where the promise of less expensive nuclear power has been realized. The key will be small modular reactors (SMRs) that are less complex and easier to
When Hackers Hijack Your Factory Floor
In the future, hackers will have many new vulnerabilities to exploit, especially as industries move from legacy IT to state-of-the-art digital systems. BCG’s Vanessa Lyon looks at how cyber-attacks are likely to evolve over the next ten years, and what business leaders need to do to protect their companies. This is critical, she explains, because governments are already moving to hold CEOs and oth
BCG Presents: The So What from BCG
AI Can Build Your Next Business—If You Think BiggerBusinesses are overlooking AI’s ability to create entirely new products and businesses. Beth Viner, who leads BCG’s corporate venturing and business building at BCGX, explains how organizations can move beyond efficiency and generate big revenue gains. Companies can combine their historical strengths with AI’s power to meet customer needs in new a
Bringing Zombie Cities Back to Life
Cities have been struggling since the pandemic. In some—including Los Angeles and San Francisco—office high-rises have become “zombie buildings,” with vacancy rates of 50% or more. But many people still want to live in cities and be part of a vibrant community. BCG’s Santiago Ferrer explores how new forms of transit, from modular pods to self-driving cars, can help reinvigorate moribund downtowns
When Layoffs Are a Thing of the Past
Even the most nimble and successful companies are sometimes forced to replace huge swaths of their workforce when business strategy changes. But layoffs come with costs: hiring and firing workers is expensive. Letting workers go can also damage an institution’s reputation and demoralize the employees who remain. BCG’s Kevin Kelley explains how companies can reduce the need for layoffs by creating
When Indian Consumers Shape Global Trends
India has been experiencing a rapid transformation over the past decade. The government has made massive investments in physical and digital public infrastructure, and its share of affluent consumers has grown considerably. It’s also young – over half of India’s 1.4 billion people are under the age of 30. In this episode, BCG’s Kanika Sanghi imagines how India’s rising consumer class could change
When Traditional Advertising Is Dead
It’s no secret the media business, which has long relied on advertising revenue, is in crisis. It’s not a stretch to imagine that few if any of the major TV networks, newspapers and magazines - the old guard bedrocks of U.S. media - will survive into the next decade. BCG’s Neal Zuckerman imagines a world where every business has a Chief Content Officer. From health insurers to snack-food companies
Sustainable and Affordable: When Housing Is No Longer in Crisis (First Aired: October 30, 2024)
How will advances in sustainable materials and modular construction change how homes are designed and built? And how will these innovations address the urgent need for affordable housing? BCG’s Matthias Tauber suggests ways to solve the housing crisis through changes in design, manufacturing, materials, permitting, and financing. Homes of the future will provide more alternatives, often by reimagi
Bonus Davos Episode: Highlights from BCG’s Global Chair & GENE
Join BCG’s Global Chair Rich Lesser, and GENE, BCG’s GenAI conversational agent, for the high points from the speaking halls and hallways of the 2025 World Economic Forum meeting in Davos, Switzerland. Rich and GENE spotlight what world and business leaders had to say in conversations about geopolitics, economic growth, the path to AI success for business, and more. To learn more about BCG at Davo
When AI Comes for Knowledge Workers (First Aired: May 28, 2024)
BCG's Matthew Sinclair explores the future working relationship between human and machine. Will a coming generation of AI bots be able to generate and iterate ideas as well as or better than people? Will knowledge workers be replaced by machines? BCG’s Matthew Sinclair imagines a future where technology could replace writers, software engineers, and, yes, consultants – although he’s not convince
Seeing the World Through AI Glasses (First Aired: September 17, 2024)
What becomes possible when your AI-enabled headset is as light and comfortable as an ordinary pair of glasses? BCG’s Kristi Woolsey imagines a world with an AI third eye, where your glasses can instantly provide information, warnings or advice. This new generation of smart glasses could also help you learn new skills, whether cooking at home or mastering technical aspects of your job. But Woolsey
The Restaurant of the Future: Burgers with a Side of AI
BCG’s Mary Martin imagines a future where restaurants will harness advances in artificial intelligence, data management, and robotics to create a better experience for both customers and staff. This could involve using AI to personalize dining or deploying robots in the kitchen to help the chef with certain repetitive tasks. While these advances will usher in a unique customer experience, restaura
Preparing for an Uncertain Future…in the Future
By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not mean th
When Quantum Computing Brings Breakthroughs ... or Chaos
Quantum computers harness the almost mystical properties of subatomic particles to solve problems that are beyond even the most powerful “classical” computers available today. Will these computers usher in a new generation of custom pharmaceuticals and sustainable materials—or will they be used to crack every password and create global chaos? BCG’s Antoine Gourévitch imagines the coming age of qua
Sustainable and Affordable: When Housing Is No Longer in Crisis
How will advances in sustainable materials and modular construction change how homes are designed and built? And how will these innovations address the urgent need for affordable housing? BCG’s Matthias Tauber suggests ways to solve the housing crisis through changes in design, manufacturing, materials, permitting, and financing. Homes of the future will provide more alternatives, often by reimagi
Skip the Chips? When AI Meets Your Grocery Cart.
Imagine walking into an AI-enabled grocery store that knows what you eat, how fit you are, and other personal health data, and can steer you towards healthier choices - and give you discounts on them. BCG’s John Paschkewitz explores a world where governments, insurance companies, and grocery and pharmacy chains join forces to individualize and subsidize products that are better for your health.&nb
When Government Knows What You Need Before You Do
What will it be like to apply for permits, pay taxes, and more when governments embrace artificial intelligence and everyone has a secure digital ID? BCG’s Miguel Carrasco imagines a future where the government moves beyond the traditional brick-and-mortar to bespoke digital assistants that anticipate and streamline everything you need. This could eliminate chronic complaints about government serv
Seeing the World Through AI Glasses
What becomes possible when your AI-enabled headset is as light and comfortable as an ordinary pair of glasses? BCG’s Kristi Woolsey imagines a world with an AI third eye, where your glasses can instantly provide information, warnings or advice. This new generation of smart glasses could also help you learn new skills, whether cooking at home or mastering technical aspects of your job. But Woolsey
Strip Malls in Outer Space (First Aired: June 26, 2024)
What would you do with access to a constellation of low-Earth orbit satellites that can provide real-time access to data and surveillance and seamless connectivity? BCG’s Troy Thomas imagines a future where businesses use satellites to guide autonomous vehicles or use satellites to research and manufacture new materials that can be formed only in zero gravity. But, Thomas says, these satellites co
BCG Presents: Me, Myself, and AI
When Mario Rodriguez emigrated from Cuba to the United States at age 14 with his parents — a university professor, and a teacher turned electrical engineer — they had already instilled in him the value of education and a love of learning. That passion has guided him throughout his career — as a program manager with Microsoft; then as part of GitHub, following Microsoft’s 2018 acquisition of the de
A Bot in the C-Suite? (First Aired: February 21, 2024)
By 2030, the best CIO might be a CIB: a chief intelligence bot. And the human CEO might be bolstered by a swarm of CEO bots, able to harness a vast diversity of perspectives. Can you imagine? In this episode, BCG’s Mickey McManus envisions a future where top leaders share the corner office with AI—blending the logical with human intuition. Mickey, a BCG senior advisor and a pioneer in human-center
BCG Presents: In Her Ellement
In this special episode, we’re taking you back to Season 1 for Andrea Gallego’s conversation with Alaina Percival, co-founder and then CEO of Women Who Code—the largest and most active community for technical women worldwide. Alaina shares her career path; she’s run niche products for Puma in Germany, led developer outreach for a technical recruiting company in San Francisco, and taught herse
When Software Writes Itself (First Aired: March 20, 2024)
Some argue that self-generating software will be a revolutionary development for businesses, others contend that it may be unwieldy. BCG’s Vladimir Lukic believes that it will be a playful thought partner for business leaders to steer and sanity-check. It will make nimble exploration and innovation possible so that every company can have the bespoke and custom programs it needs. What should
Strip Malls in Outer Space
What would you do with access to a constellation of low-Earth orbit satellites that can provide real-time access to data and surveillance and seamless connectivity? BCG’s Troy Thomas imagines a future where businesses use satellites to guide autonomous vehicles or use satellites to research and manufacture new materials that can be formed only in zero gravity. But, Thomas says, these satellites co
Robots Rise Up—and Deliver to Your Door
What will it be like to shop when technology has evolved to essentially eliminate the cost of home delivery? BCG’s Brad Loftus imagines a future where sensors in our homes know what needs replenishing and items are delivered from warehouses without ever being touched by human hands. These innovations will change everything about the retail experience, including the elimination, or radical redesign
When AI Comes for Knowledge Workers
Will a coming generation of AI bots be able to generate and iterate ideas as well as or better than people? Will knowledge workers be replaced by machines? BCG’s Matthew Sinclair imagines a future where technology could replace writers, software engineers, and, yes, consultants–although he’s not convinced that businesses should lose the human touch. There are inherent risks in handing over the mos
BCG Presents: CEO Digest
Listen to BCG's brand new podcast! Join BCG AI conversational agent GENE and editor in chief Paul Michelman as they discuss the ideas that GENE has identified as the BCG insights most relevant for CEOs this month. In May, GENE wants to make sure you are up to speed on the value of transforming before performance stalls, an unexpected opportunity to realign your organization around purpos
The End of Free Trade
How should business leaders prepare to do business in a new new world order? BCG’s Nikolaus Lang prepares executives to completely rethink trade in a multipolar future, in which they must navigate different geopolitical, social, and environmental considerations. Finding the least expensive place to manufacture a product to sell to customers across the globe won’t work anymore. Instead, companies w
The Next-Gen CEO
Peering into the future, BCG’s Judith Wallenstein paints a picture of organizational leadership upended by AI, global volatility, and blurring boundaries between companies that work together. She muses that the chief executive officer role may morph into a chief ecosystem orchestrator role and demand leadership traits and backgrounds far different than we see today. How would top executives deploy
The End of Middle Management (For Real)
Middle management. Senior leaders say it’s a sticking point; individual contributors say it’s not meeting needs; middle managers themselves say the role is a source of burnout. Julia Dhar, founder and leader of BCG’s Behavioral Science Lab, imagines a future in which AI takes over aspects of middle management. Among the most beneficial outcomes: companies keep their employees doing what they do be
When Software Writes Itself
Some argue that self-generating software will be a revolutionary development for businesses, others contend that it may be unwieldy. BCG’s Vladimir Lukic believes that it will be a playful thought partner for business leaders to steer and sanity-check. It will make nimble exploration and innovation possible so that every company can have the bespoke and custom programs it needs. What should
Joy as a Business Strategy?
Some worry that AI will eliminate jobs. But what if we found ourselves in 2030 with 50% more job openings than people to fill them? BCG’s Debbie Lovich imagines a world where top companies must wow workers—or risk losing essential talent (and profits) to competitors. How would CEOs extend their companies’ customer-facing strengths to attract the best of the talent pool? By deploying deep research,
A Bot in the C-Suite?
By 2030, the best CIO might be a CIB: a chief intelligence bot. And the human CEO might be bolstered by a swarm of CEO bots, able to harness a vast diversity of perspectives. Can you imagine? In this episode, BCG’s Mickey McManus envisions a future where top leaders share the corner office with AI—blending the logical with human intuition. Mickey, a BCG senior advisor and a pioneer in human-center
Imagine This...: Peer into Possible Futures
What would you have done differently if you had anticipated the likelihood of a global pandemic or the explosion of generative AI? Spend time with BCG’s editor in chief, our conversational AI agent GENE, and BCG experts as they focus on what could lie ahead for our world—and how you should prepare your business todayThis podcast uses the following third-party services for analysis: Podtrac - https
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